Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: CoLab Software

Location: Toronto, Remote

Job Type: Full-Time

Category: Creative & Media / Marketing

Date Posted: January 8, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual brand consistency and impact across all digital marketing channels through innovative design solutions.

• Translate complex technical concepts into compelling visual narratives that resonate with engineering audiences.

• Collaborate cross-functionally with product marketing, product design, and content teams to execute integrated marketing campaigns.

• Contribute to the evolution of brand strategy and visual identity, ensuring alignment with business objectives and market trends.

• Optimize creative assets based on performance data to enhance engagement and drive measurable business results.

📝 Enhancement Note: This role is positioned within a company that values design as a key driver of business success, as evidenced by leadership support and a clear understanding of creative's impact. The role is ideal for a designer who thrives in a fast-paced, collaborative environment, enjoys diverse project types, and is motivated by tangible results.

📈 Primary Responsibilities

• Design and produce high-impact marketing creative for a variety of digital channels, including websites, social media, paid advertising, email campaigns, and research reports.

• Develop engaging sales and customer-facing collateral, such as presentations, proposals, and internal documentation, ensuring brand integrity and clarity.

• Partner closely with content creators, digital marketers, product marketers, and product designers to conceptualize and execute cohesive marketing campaigns.

• Actively participate in shaping the creative strategy for overarching brand and marketing initiatives.

• Undertake occasional physical design projects, such as branded merchandise (swag), trade show booth layouts, and outdoor advertising concepts.

• Monitor and analyze the performance of design assets, leveraging insights to inform and refine future creative direction and decision-making.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution and strategic contribution. The emphasis on tracking asset performance and using insights for future decisions indicates a data-driven approach to design, common in effective marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience, is typically expected for roles requiring 3+ years of professional design experience.

Experience: 3+ years of professional experience in designing high-quality creative assets specifically for marketing teams. Proven ability to manage design projects from initial brief through to final delivery, demonstrating a strong understanding of how design contributes to business outcomes.

Required Skills:

• Proficient in Figma, with a strong understanding of working within and contributing to shared design systems.

• Expertise in designing for a wide array of digital formats, including web, social media, and digital advertising.

• Demonstrated ability to manage multiple design projects concurrently and independently, meeting deadlines effectively.

• Strong problem-solving capabilities, with a knack for finding creative solutions within design constraints.

• Keen attention to visual detail, ensuring brand consistency and aesthetic quality across all deliverables.

• Experience in creating compelling sales collateral, such as slide decks and presentations.

Preferred Skills:

• Experience with physical design projects (e.g., event booths, swag).

• Understanding of brand strategy and its implementation across marketing efforts.

• Basic knowledge of performance analytics for design assets.

• Familiarity with the mechanical engineering industry or B2B SaaS product marketing.

📝 Enhancement Note: The requirement for Figma proficiency and comfort with shared design systems points to a need for efficient, collaborative design workflows, common in fast-growing tech companies. The emphasis on problem-solving within design constraints is crucial for a role that balances creativity with practical application.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of professional design work, with a strong emphasis on marketing collateral and digital campaigns.

• Include case studies demonstrating the full design process from brief to execution, highlighting problem-solving approaches and design rationale.

• Feature examples of digital design projects such as website elements, social media graphics, digital ads, and research report layouts.

• Demonstrate proficiency in Figma and experience working with or contributing to design systems.

Process Documentation:

• Candidates should be prepared to discuss their personal design workflow, including how they approach project briefs, conduct research, iterate on designs, and manage feedback.

• Examples of how they've tracked or understood the performance of their creative assets will be beneficial.

• Be ready to articulate how they ensure brand consistency and visual detail across diverse projects.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display aesthetic skill but also demonstrate a strategic, results-oriented approach to design, aligning with CoLab's emphasis on creative driving business results.

💵 Compensation & Benefits

Salary Range: $75,000 - $90,000 CAD per year (on target earnings).

Benefits:

• Stock options, offering equity and involvement in the company's growth.

• Comprehensive extended health and benefits package.

• Unlimited paid vacation, promoting work-life balance and employee well-being.

• RRSP matching, contributing to long-term financial security.

Working Hours: Typically 40 hours per week, with flexibility offered due to the remote nature of the role.

📝 Enhancement Note: The salary range provided is competitive for a Brand Designer role with 3+ years of experience in Toronto, Canada. The inclusion of stock options, unlimited PTO, and RRSP matching signifies a robust total compensation and benefits package, indicative of a company investing in its talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically B2B SaaS for Mechanical Engineering). CoLab operates in the specialized field of engineering design review software, leveraging AI to enhance product development cycles for mechanical engineering teams. This industry context implies a need for designs that can communicate complex technical information clearly and professionally.

Company Size: The description doesn't specify an exact number, but mentions a growing creative team and a company that values design, suggesting a mid-stage startup or a well-established tech company with significant growth ambitions.

Founded: The founding date is not provided. However, the company's success with notable clients like Johnson Controls, Komatsu, Schaeffler, and Polaris indicates a proven track record and market presence.

Team Structure:

• The Brand Designer will join an existing creative team comprising a Brand Design Lead, a Senior Brand Designer, and a Multimedia Producer, indicating a structured yet collaborative creative department.

• This role will work closely with Product Marketing and Product Design teams, requiring cross-functional collaboration.

Methodology:

• The company utilizes AI (AutoReview) within its platform to analyze designs for errors and compliance, reflecting a data-driven and technologically advanced approach.

• The design team's work is expected to be data-informed, with a focus on tracking asset performance to guide future creative decisions.

• Collaboration with product marketing and product design suggests a user-centric and market-aware design process.

Company Website: https://www.colabsoftware.com/

📝 Enhancement Note: CoLab's focus on AI and efficiency in mechanical engineering design suggests a culture that values innovation, data, and measurable outcomes. The design team's integration with product and marketing reinforces a Go-To-Market (GTM) focus where design plays a strategic role in customer acquisition and retention.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level position, suitable for a designer with 3+ years of experience who is ready to manage their own projects and contribute to creative strategy. It's a step beyond junior roles, offering more autonomy and impact.

Reporting Structure: The Brand Designer will report into the Brand Design Lead and work collaboratively with a Senior Brand Designer and Multimedia Producer. They will also collaborate closely with Product Marketing and Product Design teams.

Operations Impact: The Brand Designer's work will directly influence CoLab's market perception, lead generation efforts, and customer engagement through compelling visual communication. Their contributions to marketing campaigns, sales collateral, and brand assets are critical for driving business growth and supporting sales enablement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital design, campaign creation, and potentially specific areas like motion graphics or advanced UI design for marketing assets.

• Strategic Contribution: Potential to grow into a more senior or lead design role within the creative team, influencing brand direction and strategy.

• Industry Exposure: Gain experience in the B2B SaaS and mechanical engineering technology sector, understanding the unique design challenges and opportunities within this niche.

• Cross-Functional Leadership: Develop stronger collaboration skills and potentially lead design aspects of cross-functional GTM initiatives.

📝 Enhancement Note: While this is a "Brand Designer" role, its direct impact on marketing campaigns, sales collateral, and performance tracking places it firmly within the GTM operations ecosystem, making it attractive for those looking to bridge creative skills with business objectives.

🌐 Work Environment

Office Type: The company offers flexible remote opportunities across North America, with a hybrid office hub located in St. John’s, NL. This indicates a modern, distributed work environment focused on flexibility and employee choice.

Office Location(s): Primarily remote, with an optional hybrid hub in St. John’s, Newfoundland and Labrador. For this specific role, "Toronto, Remote" signifies that the designer can work from anywhere in North America, with a preference or connection to the Toronto area for potential team interactions or local market understanding.

Workspace Context:

• A remote-first or hybrid approach fosters autonomy and requires strong self-management skills.

• Collaboration will primarily occur through digital tools, emphasizing effective virtual communication and teamwork.

• Access to a global team and diverse markets offers broad exposure.

• The company culture values design, suggesting an environment where creative input is welcomed and utilized.

Work Schedule: Full-time, with a standard 40-hour work week. The remote nature allows for potential flexibility in daily scheduling, as long as core collaboration hours and project deadlines are met.

📝 Enhancement Note: The emphasis on remote work and flexible options is a key differentiator. For operations professionals, this means a need for robust digital collaboration tools and strong personal time management skills to ensure productivity and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fundamental qualifications and creative style.

• Portfolio Presentation: A session where you present your portfolio, discussing your design process, key projects, and how your work aligns with marketing objectives and business results. Be prepared to walk through 2-3 relevant projects in detail.

• Skills Assessment/Challenge: Potentially a small design exercise or case study related to marketing creative or campaign conceptualization, assessing problem-solving skills and Figma proficiency under time constraints.

• Team/Hiring Manager Interviews: Discussions focused on your experience, collaborative approach, understanding of brand strategy, and cultural fit with the creative and marketing teams.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your digital marketing design skills, problem-solving abilities, and impact. Prioritize work done for marketing teams.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the results or impact achieved. Use visuals effectively.

• Highlight Figma Proficiency: Ensure your work demonstrates your command of Figma, including its collaborative features and design system integration.

• Showcase Results: If possible, quantify the impact of your designs (e.g., increased click-through rates, engagement metrics, conversion improvements).

• Tailor to CoLab: Consider how your portfolio can demonstrate an understanding of B2B SaaS or technical product marketing, even if indirectly.

Challenge Preparation:

• Familiarize yourself with CoLab's current branding and marketing materials.

• Practice articulating your design process and problem-solving approach concisely.

• Be ready to discuss how you would approach a typical marketing collateral request or campaign concept.

• Prepare questions about the design team's workflow, creative strategy, and performance measurement.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, results-driven nature of this role. Candidates should be prepared to demonstrate not just creative talent but also strategic thinking and an understanding of how design contributes to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI design for marketing assets, collaborative design, and working with design systems.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Likely required for more advanced graphic creation, photo editing, and print design elements.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand asset performance is beneficial.

CRM & Automation:

• While not a primary tool for a designer, understanding how marketing assets are used within CRM or marketing automation platforms (e.g., HubSpot, Marketo) can be advantageous for context.

📝 Enhancement Note: Proficiency in Figma is explicitly called out as a requirement, indicating its central role in the team's workflow. An understanding of how design assets integrate with marketing automation and CRM systems would be a significant plus for someone focusing on marketing operations impact.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on teamwork with product marketers, product designers, and content creators to achieve shared goals.

• Results-Oriented: A focus on producing creative that not only looks good but also drives tangible business results, such as faster product launches, reduced costs, or improved quality.

• Innovation: Embracing new technologies like AI (as seen in CoLab's platform) and applying creative thinking to solve complex design challenges.

• Design Excellence: A company culture that genuinely values great design and invests in brand building.

Collaboration Style:

• Given the remote and hybrid nature, expect a digitally-driven collaboration style, relying on tools like Slack, Figma, and video conferencing.

• The presence of a Brand Design Lead and Senior Designer suggests a mentorship and peer-feedback-oriented environment.

• Close partnerships with Product Marketing and Product Design imply a multidisciplinary approach to product and marketing initiatives.

📝 Enhancement Note: The company's stated value of "great design" and its impact on business results suggests a culture that appreciates strategic creativity. For operations professionals, this translates to an environment where design is seen as a critical component of the Go-To-Market strategy, not just an aesthetic add-on.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Objectives: Effectively translating marketing goals and technical product features into compelling and effective designs that resonate with the target audience.

• Remote Collaboration: Maintaining strong communication, creative synergy, and project momentum within a distributed team environment.

• Evolving Brand Identity: Contributing to and evolving a brand identity for a company in a technical B2B SaaS space, ensuring it remains modern, professional, and impactful.

• Data Interpretation: Effectively using performance data to iterate on designs and demonstrate ROI, which may require developing new analytical skills.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Opportunities to hone skills in areas like interactive design, motion graphics for digital ads, or complex infographic design.

• Brand Strategy Development: Involvement in higher-level brand discussions and strategic planning.

• B2B SaaS Marketing Acumen: Deepening understanding of marketing strategies specific to enterprise software and engineering sectors.

• Cross-Functional Project Leadership: Opportunities to lead design aspects of major marketing campaigns or product launches.

📝 Enhancement Note: The challenges highlight the need for adaptive, analytical, and highly collaborative designers. The growth opportunities point towards a career path that can lead to strategic brand leadership within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing asset that directly contributed to a specific business goal. What was the goal, your approach, and the outcome?" (Focus on demonstrating impact and ROI).

• "How do you approach translating complex technical information into easily understandable visual concepts for a marketing audience?" (Highlight your process for simplifying information and creative problem-solving).

• "Walk us through your process for managing multiple design projects simultaneously, from brief to final delivery." (Emphasize organization, prioritization, and communication).

Company & Culture Questions:

• "What do you know about CoLab Software and our product? What excites you about our mission?" (Research the company, its product, and its target market).

• "How do you approach collaboration with product marketers and product designers who may have different priorities or perspectives?" (Showcase your teamwork and communication skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, the solution, and the impact. Use a consistent format.

• Emphasize Figma: Be ready to discuss your use of Figma, including collaboration features, component libraries, and prototyping. If you have case studies showing design system contributions, highlight them.

• Quantify When Possible: If you have metrics (e.g., engagement rates, conversion improvements, time saved), present them clearly. If not, discuss the intended impact and how you would measure it.

• Be Prepared for Deep Dives: Expect questions about specific design choices, your rationale, and how you handled feedback or constraints.

• Engage and Ask Questions: Show your enthusiasm and curiosity about the role, the team, and the company's future.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, a results-oriented mindset, and the ability to collaborate effectively within a GTM context. Be ready to speak to how your design work drives business outcomes.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest marketing-focused design projects that best showcase your digital design skills, problem-solving capabilities, and experience with Figma. Prioritize recent work.

• Tailor Your Resume: Highlight your 3+ years of experience in marketing creative, proficiency in Figma, and any experience with B2B SaaS or technical industries. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your process, design choices, and the impact of your work. Be ready to discuss specific examples relevant to CoLab's needs.

• Research CoLab: Understand CoLab's product, target audience, and current branding to articulate why you are a good fit and how you can contribute to their marketing success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---