Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: CoLab Software

Location: Canada Remote

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-01-08

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the visual identity and brand consistency across all digital marketing initiatives, ensuring a cohesive and impactful brand presence.

• Conceptualize and execute creative assets for a wide range of marketing campaigns, from digital advertisements and social media content to research reports and sales collateral.

• Collaborate closely with Product Marketing, Product Design, and Content teams to translate business objectives into compelling visual narratives that resonate with the target audience.

• Contribute to the strategic development of brand and marketing initiatives, leveraging design expertise to inform campaign direction and execution.

• Analyze asset performance and utilize data-driven insights to continuously optimize creative output and enhance overall marketing effectiveness.

📝 Enhancement Note: While the role is "Brand Designer," its emphasis on marketing creative, campaign execution, asset performance tracking, and collaboration with product marketing and digital marketing teams places it firmly within the broader scope of Marketing Operations and Creative Operations. This role will be instrumental in operationalizing the brand strategy through tangible creative outputs and ensuring their effectiveness in driving business results.

📈 Primary Responsibilities

• Design and produce high-quality marketing creative for a diverse set of digital channels, including website assets, social media graphics, paid digital advertisements, email campaigns, and in-depth research reports.

• Develop visually engaging sales and customer-facing collateral, such as slide decks, proposals, and internal documentation, to support go-to-market strategies.

• Partner with content creators, digital marketing specialists, product marketers, and product designers to conceptualize and execute integrated campaigns that align with brand guidelines and marketing objectives.

• Actively contribute to the formulation of creative strategy for both overarching brand efforts and specific marketing campaigns, providing design-led recommendations for maximum impact.

• Participate in occasional physical design projects, including the creation of branded merchandise (swag), trade show booth designs, and outdoor advertising concepts, showcasing versatility across mediums.

• Monitor and analyze the performance of design assets, using data insights to inform future creative decisions and iteratively improve the effectiveness of marketing materials.

📝 Enhancement Note: The responsibilities highlight a blend of tactical execution and strategic contribution. The emphasis on tracking asset performance and using insights for future decisions is a key operational aspect of this role, moving beyond pure aesthetics to measurable impact. The inclusion of physical projects suggests a need for adaptability and a holistic understanding of brand application across various touchpoints.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred in design roles. A strong portfolio demonstrating equivalent practical experience will be considered.

Experience: A minimum of 3 years of hands-on experience in designing impactful creative assets specifically for marketing teams. This experience should include managing individual design projects from initial brief through to final delivery, with a proven track record of producing work that drives measurable business results.

Required Skills:

• Digital Design Expertise: Proven ability to design effective creative for a wide array of digital formats, including web assets, social media graphics, email templates, and digital advertisements.

• Marketing Creative Production: Experience in generating high-quality visual content that supports marketing campaigns and enhances brand messaging.

• Collaborative Mindset: Demonstrated ability to work effectively within a team environment, contributing ideas and incorporating feedback from cross-functional stakeholders.

• Figma Proficiency: Advanced skills in Figma, including experience with shared design systems, component libraries, and collaborative design workflows.

• Problem-Solving Aptitude: Strong capability to analyze design challenges, identify constraints, and develop creative solutions that meet project requirements and business objectives.

• Attention to Visual Detail: Meticulous attention to detail in all aspects of design, ensuring visual consistency, accuracy, and adherence to brand guidelines.

• Project Management: Ability to independently manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines effectively.

Preferred Skills:

• Campaign Design Experience: Specific experience in designing integrated marketing campaigns across multiple channels.

• Sales Collateral Development: Familiarity with creating effective sales decks, presentations, and other customer-facing materials.

• Research Report Design: Experience in visually presenting complex information in research reports and whitepapers.

• Brand Strategy Contribution: Ability to contribute to and help shape overall brand and creative strategy.

• Physical Design Application: Exposure to designing for physical mediums like event booths, signage, or merchandise.

• Performance Analytics Interpretation: Basic understanding of how to interpret asset performance data to inform design iterations.

📝 Enhancement Note: The listed qualifications strongly indicate a need for a designer who is not only artistically skilled but also operationally aware. The emphasis on Figma, shared design systems, and managing multiple projects independently points to an operational efficiency requirement. The preference for campaign experience and understanding performance analytics further solidifies the role's connection to marketing operations, where creative output must be tied to measurable outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Digital Assets: Showcase a range of digital marketing creative, including examples of digital ads, social media campaigns, website banners, and email graphics, demonstrating versatility in format and application.

• Campaign Case Studies: Present 1-2 detailed case studies of marketing campaigns where your design work played a pivotal role in achieving specific objectives (e.g., lead generation, engagement, brand awareness). Highlight your process from brief to execution and results.

• Sales & Collateral Examples: Include examples of sales decks, proposals, or other customer-facing collateral that effectively communicate value propositions and support sales efforts.

• System Integration Examples: If possible, demonstrate projects where you've worked within or contributed to a design system (e.g., Figma components, style guides), showing an understanding of scalable and consistent design application.

• Problem/Solution Focus: For each project, clearly articulate the initial problem or objective, your design approach, and the final outcome or impact, emphasizing how your design solved a business challenge.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief interpretation, research, concept development, iteration, to final delivery, highlighting how you manage feedback and approvals.

• Collaboration Protocols: Articulate how you collaborate with cross-functional teams (e.g., marketing, product, content) to gather requirements, iterate on designs, and ensure alignment throughout the project lifecycle.

• Asset Management & Handoff: Discuss your approach to organizing design files, naming conventions, and preparing assets for handoff to developers or other teams, ensuring clarity and efficiency.

• Performance Integration: Be ready to explain how you incorporate performance data or user feedback into your design process to refine existing creative or inform new projects.

📝 Enhancement Note: For a Brand Designer role with an operations focus, the portfolio is crucial. It needs to go beyond aesthetics to demonstrate an understanding of how design functions within a marketing operational framework. This means showcasing not just visually appealing work, but work that was executed efficiently, collaborated on effectively, and ideally, had a measurable impact. The ability to articulate one's design process is as important as the final output.

💵 Compensation & Benefits

Salary Range: For a mid-level Brand Designer with 3+ years of experience in Canada, particularly in a remote capacity, a competitive salary range would typically fall between CAD $65,000 to $90,000 annually. This estimate considers the demand for skilled digital designers, the company's SaaS industry focus, and the remote work arrangement which often allows for broader talent acquisition.

Benefits:

• Comprehensive Health Coverage: An extended health and benefits package providing robust medical, dental, and vision coverage.

• Stock Options: Opportunity to receive company stock options, aligning your success with the growth of CoLab Software.

• Unlimited Paid Vacation: A flexible approach to time off, allowing for unlimited paid vacation to promote work-life balance and employee well-being.

• RRSP Matching: A Registered Retirement Savings Plan (RRSP) matching program to support long-term financial planning and retirement savings.

• Remote Work Flexibility: The ability to work remotely across North America, offering significant flexibility in your work location.

Working Hours: This is a full-time, permanent position. Standard working hours are typically 40 hours per week. The company promotes a flexible approach to work schedules, allowing for adaptation around core collaboration times and personal needs, which is beneficial for managing design workflows and responding to campaign demands.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for Brand Designers in Canada, considering the company's location (remote in Canada), industry (SaaS), and the stated experience level. Benefits are directly extracted from the provided text, highlighting attractive offerings for operations professionals seeking work-life balance and long-term financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Engineering Technology (SaaS). CoLab Software operates in the niche but critical sector of engineering design review and knowledge capture, leveraging AI to accelerate product development for mechanical engineering teams. This industry context means the company values innovation, efficiency, and technical excellence.

Company Size: CoLab Software is likely a growing mid-sized company, indicated by the mention of a growing creative team and a hybrid office hub. This size suggests a dynamic environment where individuals can make a significant impact without being lost in a large corporate structure. It also implies a need for operational processes that are scalable yet agile.

Founded: CoLab Software was founded to address inefficiencies in the mechanical engineering design process. While the exact founding year isn't provided, its focus on modern cloud platforms and AI suggests a relatively forward-thinking and potentially fast-growing company, likely founded within the last decade.

Team Structure:

• Creative Team: You'll join a dedicated creative team composed of a Brand Design Lead, a Senior Brand Designer, and a Multimedia Producer, providing a supportive and collaborative environment with mentorship opportunities.

• Cross-Functional Collaboration: The role requires close collaboration with Product Marketers and Product Designers, who possess deep knowledge of the technology and customer base, ensuring design efforts are strategically aligned and customer-centric.

• Leadership Support: The company leadership genuinely values great design, evidenced by support for brand investment and an understanding that creative excellence drives business results, fostering a positive environment for designers.

Methodology:

• Data-Driven Design: A strong emphasis on tracking asset performance and using insights to guide future creative decisions reflects a data-driven approach to marketing and design operations.

• Agile Development & Marketing: The fast-moving environment suggests an agile methodology where teams iterate quickly, adapt to feedback, and continuously improve processes and outputs.

• Customer-Centricity: The close work with product teams and deep understanding of customers implies a focus on designing solutions that meet real user needs and business objectives.

Company Website: https://www.colabsoftware.com/

📝 Enhancement Note: The company's focus on engineering and AI, combined with its SaaS model, suggests a culture that values innovation, efficiency, and data. For a designer, this means understanding how creative output can directly contribute to business goals and operational efficiency within the product development lifecycle. The established creative team structure indicates a mature approach to brand management.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned at a mid-level. It demands a solid foundation of 3+ years of experience, the ability to manage projects independently, and contribute to creative strategy. It’s a step beyond junior roles, requiring ownership of tasks and a proactive approach to problem-solving and performance optimization.

Reporting Structure: You will report into the creative team structure, likely under the Brand Design Lead or a Creative Director. The role involves significant collaboration with Product Marketing, Product Design, and Digital Marketing teams, indicating a matrixed reporting or strong stakeholder management requirement.

Operations Impact: The role's impact on operations is significant through:

• Brand Consistency: Ensuring all marketing materials adhere to brand guidelines, maintaining a unified and professional brand image across all touchpoints, which is crucial for customer trust and recognition.

• Marketing Efficiency: Creating effective marketing assets that drive engagement and conversions, thereby optimizing marketing spend and improving campaign ROI.

• Sales Enablement: Developing collateral that empowers the sales team to effectively communicate value propositions, directly impacting sales cycles and revenue generation.

• Data-Driven Optimization: Using performance data to refine creative strategies, leading to more effective and efficient marketing operations.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of digital design, such as UI/UX for marketing landing pages, advanced motion graphics, or data visualization for reports.

• Strategic Contribution: Progress to contributing more significantly to overall brand strategy and campaign planning, potentially leading smaller initiatives or specific campaign elements.

• Leadership Potential: With demonstrated success and leadership qualities, there's potential to grow into a Senior Brand Designer role, mentor junior designers, or manage specific creative projects.

• Cross-Functional Exposure: Gain deeper understanding of product marketing, product design, and sales operations by working closely with these teams, broadening your operational perspective.

📝 Enhancement Note: The growth path for a Brand Designer in a company like CoLab Software extends beyond pure design execution. The emphasis on performance data, collaboration, and strategic contribution opens doors to roles with more operational oversight and strategic influence within the marketing and GTM functions.

🌐 Work Environment

Office Type: The company offers a hybrid office hub in St. John’s, NL, suggesting a physical space is available for those who prefer or need an office environment. However, the primary emphasis is on flexible remote opportunities across North America.

Office Location(s): Primarily remote across North America. A physical hub is located in St. John’s, Newfoundland and Labrador. This offers flexibility for employees to work from home or collaborate in person if geographically feasible.

Workspace Context:

• Remote Freedom: Enjoy the autonomy and flexibility of a fully remote role, allowing you to design your ideal workspace and manage your day-to-day activities from anywhere in North America.

• Collaborative Digital Tools: Utilize a suite of digital tools (e.g., Figma, communication platforms like Slack/Teams) to stay connected and collaborate effectively with your team and cross-functional partners, essential for remote operations.

• Supportive Creative Team: Work within a supportive creative team structure that fosters idea-sharing, feedback exchange, and collective problem-solving, mitigating the isolation sometimes associated with remote work.

Work Schedule: While standard full-time hours (40 hours/week) apply, the company emphasizes flexibility. This can be advantageous for operations roles where deep work on complex design tasks might require focused blocks of time, or where accommodating different time zones for collaboration is necessary.

📝 Enhancement Note: The fully remote nature of the role, with an optional hybrid hub, aligns with modern operational trends favoring flexibility and talent acquisition beyond geographical constraints. This setup requires strong self-management and digital communication skills, which are core competencies for effective remote operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and CoLab Software.

• Portfolio Review & Technical Interview: A dedicated session where you will present your portfolio, discuss your design process, and answer technical questions related to design tools (especially Figma), campaign execution, and problem-solving. Be prepared to showcase how your work aligns with marketing objectives.

• Cross-Functional Interviews: Interviews with key stakeholders you'll be collaborating with, such as Product Marketing Managers or Product Designers. These will focus on your collaboration style, ability to understand business needs, and integrate design into broader GTM strategies.

• Hiring Manager Interview: A final interview with the hiring manager (likely the Brand Design Lead or Creative Director) to discuss your career aspirations, team fit, and strategic thinking regarding brand and design operations.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your digital marketing design skills, campaign experience, and problem-solving abilities.

• Focus on Impact: For each project, clearly articulate the challenge, your role, your design process, and the measurable results or impact achieved. Quantify success whenever possible (e.g., increased engagement, conversion rates).

• Highlight Process: Be ready to walk through your workflow, explaining your rationale behind design decisions, how you incorporated feedback, and how you ensured brand consistency and operational efficiency.

• Demonstrate Figma Expertise: If possible, prepare a brief live demo or walkthrough of a Figma project, showcasing your proficiency with design systems, components, and collaborative features.

• Tailor to CoLab: Research CoLab Software's current branding and marketing efforts. Briefly explain how your skills and aesthetic align with their existing brand and how you envision contributing to their future visual identity.

Challenge Preparation:

• Design Challenge: Expect a small design exercise, possibly a brief to create a digital ad or a social media graphic based on a given scenario. Focus on speed, clarity of concept, and adherence to brand guidelines (if provided).

• Problem-Solving Scenarios: Be ready for questions that present hypothetical design or collaboration challenges. Focus on your thought process, how you'd gather information, and how you'd arrive at a solution.

• Communication Skills: Practice articulating your design decisions clearly and concisely, as effective communication is key in remote and cross-functional environments.

📝 Enhancement Note: The interview process emphasizes not just design skill but also operational understanding – how the designer integrates with marketing strategy, collaborates effectively, and understands the impact of their work. The portfolio review is the most critical phase, requiring candidates to demonstrate their ability to produce effective, data-informed creative within a structured operational framework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX, digital assets, and collaborative design workflows. Proficiency is essential, including experience with design systems, prototyping, and team collaboration features.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): While Figma is primary, familiarity with these industry-standard tools for image editing, vector graphics, and layout is often expected for broader creative production, especially for print or more complex graphics.

Analytics & Reporting:

• Google Analytics / Similar Web Analytics: Understanding how to interpret website traffic, user behavior, and campaign performance data to inform design decisions.

• Social Media Analytics Platforms: Familiarity with native analytics tools on platforms like LinkedIn, Facebook, Instagram to track engagement and reach of social media creatives.

• CRM/Marketing Automation Platform Insights (e.g., HubSpot, Salesforce): Basic understanding of how design assets are used within these platforms and what metrics they influence (e.g., email open rates, landing page conversion rates).

CRM & Automation:

• Project Management Tools (e.g., Asana, Trello, Jira): Experience using these tools for task tracking, project management, and workflow organization, crucial for remote operations.

• Communication & Collaboration Platforms (e.g., Slack, Microsoft Teams): Essential for daily communication, team coordination, and cross-functional collaboration in a remote setting.

📝 Enhancement Note: The technology stack highlights a modern digital design workflow, with Figma at its center. The inclusion of analytics and collaboration tools underscores the operational aspect of the role, requiring the designer to be data-aware and adept at digital communication and project management.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A drive to find new and better ways to bring products to market faster, with a strong emphasis on optimizing processes and leveraging technology (like AI) to achieve efficiency.

• Collaboration & Transparency: A culture that values open communication, cross-functional teamwork, and sharing knowledge across global teams. This ensures everyone is aligned and working towards common goals.

• Customer Focus: A deep understanding of customer needs and a commitment to delivering solutions that provide tangible value and solve real-world problems for engineering teams.

• Design Excellence: A genuine appreciation for high-quality design and its impact on business results, fostering an environment where creative input is valued and invested in.

• Data-Driven Decision Making: Utilizing data and performance metrics to inform strategies and measure the effectiveness of initiatives, including creative assets.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with product marketers, product designers, and content teams, requiring strong interpersonal skills and the ability to translate design concepts into actionable briefs and deliverables for various departments.

• Feedback-Driven Iteration: The team likely embraces a culture of constructive feedback, where designs are iterated upon collaboratively to achieve the best possible outcome.

• Knowledge Sharing: In a remote and global setting, active participation in knowledge sharing through designated channels (e.g., Slack, internal wikis) is essential for team alignment and collective growth.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, operational efficiency, and customer-centricity. For a designer, this means understanding how their creative output directly contributes to engineering efficiency, marketing effectiveness, and overall business growth. The collaborative style is crucial for success in a remote, cross-functional environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that all creative, while adhering to brand guidelines, is also tailored effectively for specific marketing campaigns and channels.

• Translating Technical Concepts Visually: Effectively communicating the value and functionality of a complex B2B SaaS product (engineering design review, AI) through compelling visual design.

• Remote Collaboration Dynamics: Maintaining strong communication and creative synergy with a distributed team and cross-functional partners across different time zones.

• Measuring Creative ROI: Demonstrating the direct impact of design on marketing metrics and business objectives in a quantifiable way.

Learning & Development Opportunities:

• Advanced Digital Design Skills: Opportunities to hone skills in areas like interactive prototyping, motion graphics for marketing, or advanced data visualization techniques.

• Marketing Operations Acumen: Gain a deeper understanding of marketing strategy, campaign planning, and performance analytics by working closely with marketing teams.

• Brand Strategy Development: Contribute to and learn from the development of broader brand strategies, understanding how design fits into the overall company narrative.

• Industry Trends: Stay abreast of the latest design trends, tools, and best practices in both the creative and SaaS industries.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a growth-stage tech company, requiring adaptability and strategic thinking. The growth opportunities are geared towards expanding one's operational understanding and strategic influence beyond pure design execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a digital ad campaign from concept to completion. How do you ensure it aligns with both brand guidelines and campaign objectives?"

  • Preparation: Be ready to walk through your workflow, highlighting how you gather requirements, brainstorm concepts, iterate based on feedback, and prepare assets for deployment. Emphasize your understanding of campaign goals and how design supports them. Use a specific campaign example.

• "How do you approach designing for a technical audience, like mechanical engineers? What are the key considerations?"

  • Preparation: Discuss the importance of clarity, accuracy, and conveying complex information simply. Mention research into the target audience's pain points and how design can address them. Refer to examples where you've simplified technical concepts visually.

• "Imagine you're given a brief for a new research report. What would be your steps to design it effectively, ensuring it's both informative and visually appealing?"

  • Preparation: Outline your approach to understanding the report's core message, data visualization needs, information hierarchy, and overall narrative. Discuss how you'd balance aesthetic appeal with readability and data integrity.

Company & Culture Questions:

• "Why are you interested in CoLab Software specifically, and how do you see your design skills contributing to our mission of helping engineering teams bring products to market sooner?"

  • Preparation: Research CoLab's product, mission, and target market. Connect your passion for design with their goals. Show that you understand their business and how design plays a role in their success.

• "How do you prefer to collaborate with product marketers and product designers? Describe a time you had to navigate differing opinions on a design."

  • Preparation: Emphasize your collaborative approach, active listening, and ability to find solutions that satisfy multiple stakeholders. Use a STAR method example (Situation, Task, Action, Result) to illustrate your conflict resolution and compromise skills.

• "How do you track the performance of your design assets, and how do you use that data to inform your future work?"

  • Preparation: Discuss your familiarity with analytics tools and how you interpret metrics like click-through rates, engagement, conversion rates, etc. Provide an example where data led you to adjust a design or approach.

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your solution (design), and the outcome (impact). Focus on the "why" behind your design choices.

• Quantify Impact: Whenever possible, use numbers and data to demonstrate the success of your designs. This is crucial for showing operational value.

• Showcase Process: Don't just show the final images; explain your thought process, the tools you used (especially Figma), iterations, and how you handled feedback.

• Be Concise: Respect the interviewer's time. Be clear, direct, and focused on the most impactful aspects of your work.

• Engage the Interviewer: Ask clarifying questions and invite discussion. Make it a conversation, not just a presentation.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not only creative talent but also a strategic understanding of how design functions within a marketing and business operations context. The ability to articulate process, measure impact, and collaborate effectively with technical and marketing teams is paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse application portal.

• Portfolio Customization: Carefully curate your portfolio to highlight projects that best demonstrate your experience in digital marketing creative, campaign execution, and working with Figma. Prioritize case studies that show measurable results.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in marketing design, proficiency in Figma, and any experience with performance tracking or cross-functional collaboration. Use keywords like "digital design," "marketing creative," "campaigns," and "Figma."

• Interview Preparation: Practice articulating your design process, explaining your portfolio projects, and preparing for questions about collaboration, problem-solving, and how design impacts business objectives. Review CoLab Software's website and current marketing materials.

• Company Research: Understand CoLab Software's mission, product, and target audience. Be prepared to discuss how your design philosophy aligns with their values and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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