Banco de Talentos - Product Designer

📍 Job Overview

Job Title: Banco de Talentos - Product Designer

Company: XP Inc.

Location: São Paulo, SP, Brazil

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the transformation of business objectives and user needs into clear, efficient, and consistent user experiences across XP Inc.'s diverse product portfolio.

• Act as a bridge between business strategy, user experience, interface design, and brand identity to deliver functional, accessible, and scalable solutions.

• Collaborate closely with Product Managers, Engineers, and business stakeholders to ensure strategic alignment and seamless execution of digital product roadmaps.

• Leverage data, user research, and AI-driven insights to continuously improve product performance, user satisfaction, and operational efficiency.

• Contribute to the evolution and maintenance of the company's Design System, ensuring consistency and accelerating interface development across all products.

📝 Enhancement Note: This role is designed for a Product Designer who can operate within a dynamic financial services environment, emphasizing a data-driven approach and the integration of AI in design processes. The "Banco de Talentos" designation suggests XP Inc. is building a pipeline of skilled designers for current and future opportunities.

📈 Primary Responsibilities

• Design and iterate on user journeys and interfaces for a variety of financial products and services, including banking, payment methods, investments (fixed income, variable income, funds), and resource management systems.

• Conduct user research, usability testing, and market analysis to deeply understand user needs and inform design decisions, translating findings into actionable product improvements.

• Develop and maintain interactive prototypes for web and mobile platforms, showcasing proposed interactions and user flows.

• Collaborate within agile ceremonies and cross-functional teams (Product, Engineering, Business) to ensure product development aligns with business goals and user value.

• Champion the adoption and evolution of the company's Design System, contributing new components and patterns to enhance consistency, scalability, and efficiency in product development.

• Define and track key experience metrics (e.g., CSAT, conversion rates, feature adoption) using analytics tools to measure the success of implemented features and improvements.

• Integrate AI tools and methodologies into the design process for research synthesis, ideation, prototyping, testing, and operational efficiency gains.

• Apply Service Design principles to optimize end-to-end customer journeys and enhance overall user experience across digital touchpoints.

• Facilitate and lead collaborative workshops and design sprints to foster innovation and align stakeholders on product vision and solutions.

• Contribute to the continuous improvement of Design Operations (DesignOps) processes, tools, and rituals to enhance the efficiency and effectiveness of the design team.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only skilled in core UX/UI but also understands the nuances of the financial industry, data-driven decision-making, and emerging technologies like AI. The emphasis on DesignOps and collaborative dynamics indicates a mature design function.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience, is typically expected for mid-level Product Designer roles.

Experience: 2-5 years of proven experience as a Product Designer, with a strong portfolio showcasing end-to-end product design projects.

Required Skills:

• Proven experience as a Product Designer, with a portfolio demonstrating impactful design solutions.

• Expertise in applying user testing and research methodologies to validate design concepts and gather user feedback.

• Strong interest and practical experience in working with data-driven processes and metrics to inform design decisions.

• Demonstrated experience in agile ceremonies and working within agile development environments.

• Proficiency in product development methodologies such as Design Thinking, Double Diamond, or similar frameworks.

• Ability to create navigable interactions and prototypes for both web and mobile applications.

• Hands-on experience with Design Systems, including contributing to or utilizing design components and guidelines.

• Proven ability to collaborate effectively on digital product projects with a clear focus on business outcomes.

• Experience in building and facilitating collaborative workshops and design sessions.

• Experience working closely with Product, Engineering, and Business teams to ensure strategic and execution alignment.

Preferred Skills:

• Experience with Service Design principles and application.

• Proficiency in analytics tools for tracking and measuring user experience metrics.

• Experience in defining and implementing design tagging and analytics for product features.

• Familiarity with financial market products and services.

• Experience using AI for discovery, synthesis, ideation, or prototyping in design contexts.

• Understanding of how to design solutions enabled by AI in partnership with technology and data teams.

📝 Enhancement Note: The requirements place a significant emphasis on practical application, data-informed design, agile collaboration, and the integration of AI. A candidate's portfolio should clearly demonstrate these capabilities, especially their experience with Design Systems and their ability to articulate how their designs drive business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 end-to-end product design case studies that demonstrate your problem-solving process, from initial research to final implementation and impact.

• Clearly articulate the business problem, user needs, your design process, key decisions made, and the measurable outcomes achieved for each project.

• Include examples of user research, wireframes, high-fidelity mockups, interactive prototypes, and any A/B testing or iteration based on data.

• Demonstrate proficiency in using and contributing to Design Systems, with specific examples of components or patterns you've developed or utilized.

Process Documentation:

• Detail your approach to user research, including methodologies used, participant recruitment, and synthesis of findings.

• Illustrate your workflow for translating user insights and business requirements into functional product designs, including ideation and prototyping phases.

• Provide examples of how you've collaborated with Product Managers and Engineers, including your role in agile ceremonies and cross-functional alignment.

• Showcase how you define, track, and report on key experience metrics (e.g., using analytics tools) to measure the success of your designs.

• Include examples of how you've applied or explored the use of AI in your design process, detailing the tools, techniques, and impact.

📝 Enhancement Note: A strong portfolio is critical. Candidates should be prepared to walk through their case studies in detail, explaining their rationale, design decisions, and the impact of their work. Emphasis on data-driven validation and AI integration will be key differentiators.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Product Designer (2-5 years experience) in São Paulo, Brazil, the estimated salary range is R$ 8,000 to R$ 12,000 per month, before taxes. This estimate is based on industry benchmarks for design roles in major Brazilian tech/finance hubs and XP Inc.'s position as a leading financial institution.

Benefits:

• Health & Well-being: Comprehensive health insurance, dental insurance, Wellhub (Gympass), Zenklub (mental health support), Life Insurance.

• Financial & Lifestyle: iFood Benefits (flexible Meal and Food Vouchers), Transportation Voucher, New Value (benefits club), Exclusive Investment Funds, Investment Advisory services, XP Visa Infinite Card (no annual fee), access to various credit options.

• Family Support: Extended parental leave (6 months maternity, 20 days paternity), Childcare Allowance.

• Work Model: Flexible Hybrid work model, with an emphasis on in-office collaboration to foster relationships and culture.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with a flexible hybrid model that encourages in-office presence while allowing for autonomy.

📝 Enhancement Note: The benefits package is extensive and competitive, reflecting XP Inc.'s commitment to employee well-being and financial empowerment. The salary range is an estimate and can vary based on specific experience, skills, and negotiation. The hybrid model implies a requirement for some in-office days per week.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech. XP Inc. is a major player in the Brazilian financial market, offering a wide range of investment products and financial services. This industry context means a strong emphasis on security, compliance, data accuracy, and building trust with users.

Company Size: Large (over 4,600 active clients, implying a significant employee base, and over R$ 1.1 trillion in assets under custody). This scale suggests robust processes, cross-functional teams, and opportunities for impact across a large user base.

Founded: 24 years ago, indicating a well-established company with a history of innovation and market leadership, now evolving rapidly with digital transformation.

Team Structure:

• The Design area at XP Inc. is responsible for user experience across all products and channels.

• Product Designers are integrated into cross-functional "product triads" (Design, Product, Technology) and work closely with business teams.

• The Design team likely includes specialists in UX/UI, Research, Design Systems, and DesignOps.

Methodology:

• Data-Driven: Emphasis on using data and metrics to inform design decisions and measure success.

• Agile: Operations within agile ceremonies and development cycles.

• User-Centric: Commitment to understanding and meeting user needs through research and testing.

• Collaborative: Strong focus on cross-functional teamwork and stakeholder alignment.

• Innovative: Encouragement to explore new technologies like AI and apply them to product design.

Company Website: https://www.xpi.com.br/

📝 Enhancement Note: XP Inc.'s culture is deeply rooted in its four core values: Sonho Grande (Dream Big), Espírito Empreendedor (Entrepreneurial Spirit), Foco no Cliente (Customer Focus), and Mente Aberta (Open Mind). These values should be reflected in a candidate's approach to problem-solving and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Product Designer role, typically requiring 2-5 years of experience. It involves taking ownership of specific product features or user journeys, contributing significantly to design strategy, and working semi-autonomously within a team. The role is crucial for translating business objectives into user-centric digital experiences.

Reporting Structure: Product Designers typically report to a Design Lead or Manager. They work daily within agile squads or product teams, collaborating closely with Product Managers and Engineering Leads. The DesignOps function may also provide support and structure.

Operations Impact: Product Designers at XP Inc. have a direct impact on customer acquisition, retention, satisfaction, and the overall efficiency of financial transactions and investment processes. Their work influences user trust in the platform, adoption of new financial products, and the company's ability to scale its services effectively. By improving user experience, they contribute to business growth and market leadership in the competitive fintech landscape.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like investment platforms, banking solutions, or AI-driven design.

• Leadership: Progress to Senior Product Designer, Lead Product Designer, or Design Manager roles.

• Cross-functional Mobility: Opportunities to move into Product Management, UX Research leadership, or Design Strategy roles.

• Skill Development: Continuous learning through internal workshops, external conferences, and hands-on experience with emerging technologies like AI and advanced analytics.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design community within XP Inc.

📝 Enhancement Note: XP Inc. is a large organization with clear career paths. A Product Designer here can expect to grow their skills in a high-impact industry, contributing to significant business outcomes and potentially moving into leadership or specialized roles within the design or product functions.

🌐 Work Environment

Office Type: XP Inc. operates a hybrid work model, encouraging in-office presence for collaboration and cultural reinforcement, while offering flexibility. The office environment is designed to facilitate interaction and innovation.

Office Location(s): The primary location is São Paulo, SP, a major economic hub in Brazil. Specific office details would be provided by HR, but it's expected to be a modern, well-equipped workspace designed for collaboration.

Workspace Context:

• Collaborative Spaces: Offices likely feature open work areas, meeting rooms, and informal gathering spots to encourage cross-functional interaction.

• Tools & Technology: Access to industry-standard design software, collaboration tools, and potentially advanced hardware for prototyping or research.

• Team Interaction: Frequent opportunities for informal and formal collaboration with Product Managers, Engineers, Researchers, and other designers. The emphasis is on building strong working relationships.

Work Schedule: While a standard 40-hour week is typical, the hybrid model allows for some flexibility in structuring workdays. The focus is on results and collaboration, with a balance between focused individual work and team engagement.

📝 Enhancement Note: The "Presencial Flexível" (Flexible In-Person) model means candidates should expect to work from the office a significant portion of the week, likely with designated "in-office" days for teams. This is a deliberate choice by XP Inc. to foster its entrepreneurial and collaborative culture.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio for essential qualifications and alignment with XP Inc.'s culture and role requirements.

• Recruiter Screen: A conversation to assess general fit, motivation, and understanding of the role and company.

• Hiring Manager Interview: Deeper dive into experience, skills, and approach to product design challenges. May include scenario-based questions.

• Portfolio Review & Design Challenge: A dedicated session where candidates present their portfolio case studies, explaining their process, decisions, and impact. A practical design challenge or exercise may be assigned, focusing on problem-solving, design thinking, and data application relevant to XP Inc.'s business.

• Team Interviews: Meetings with potential peers (other designers, PMs, engineers) to assess collaboration style, cultural fit, and technical expertise.

• Final Interview: With senior leadership or department heads, focusing on strategic thinking, leadership potential, and overall alignment with XP Inc.'s vision.

Portfolio Review Tips:

• Storytelling: Structure your case studies as narratives that highlight the problem, your process, your solutions, and the measured impact.

• Data & Metrics: Quantify your achievements whenever possible. Show how your designs led to specific business outcomes (e.g., increased conversion by X%, improved user satisfaction by Y points).

• Design System Focus: Explicitly show how you've used or contributed to Design Systems, emphasizing consistency and efficiency.

• AI Integration: Be ready to discuss any projects where you incorporated AI into your design process or designed AI-enabled features.

• XP Inc. Context: Tailor your presentation to align with XP Inc.'s values and the financial industry context. Demonstrate an understanding of their business objectives.

Challenge Preparation:

• Understand XP Inc.'s Business: Research XP Inc.'s products, services, and target audience.

• Focus on Process: For any design challenge, clearly articulate your thought process, research methods, and decision-making criteria.

• Data-Driven Approach: If a challenge involves data, demonstrate how you'd use it to inform your design.

• Collaboration: Be prepared to discuss how you'd collaborate with stakeholders on the challenge.

• AI Considerations: If appropriate for the challenge, think about how AI could be leveraged.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy, their experience with data-driven design, and their understanding of how design contributes directly to business objectives in the financial sector. The portfolio review is a critical stage.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely, given its industry prevalence), Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP.

• User Research & Testing: UserTesting.com, Lookback, Maze, Hotjar, SurveyMonkey, Google Forms.

• Design Systems: Figma components, Storybook, internal style guides.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Miro, Slack.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, Amplitude, Mixpanel.

• BI & Dashboard Tools: Tableau, Power BI (less common for design, but relevant for data understanding), Looker.

• User Feedback Platforms: Qualtrics, Pendo.

CRM & Automation:

• While not directly used by designers daily, understanding CRM principles (e.g., Salesforce) and marketing automation (e.g., Marketo) can be beneficial for context.

• Integration Platforms: Familiarity with how different systems connect is a plus.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern UX/UI roles. Experience with analytics platforms like Amplitude or Mixpanel is highly valued for data-driven roles. Familiarity with AI tools for design (e.g., Midjourney for ideation, ChatGPT for content generation, or AI-powered research synthesis tools) is increasingly important.

👥 Team Culture & Values

Operations Values:

• Sonho Grande (Dream Big): Encourages ambitious goals and innovative thinking in design solutions, pushing beyond conventional boundaries.

• Espírito Empreendedor (Entrepreneurial Spirit): Fosters initiative, ownership, and a proactive approach to identifying and solving design challenges and opportunities.

• Foco no Cliente (Customer Focus): Prioritizes user needs and satisfaction in all design decisions, ensuring empathy and user-centricity are at the core of the product experience.

• Mente Aberta (Open Mind): Promotes curiosity, receptiveness to new ideas, feedback, and diverse perspectives, crucial for collaborative design and continuous improvement.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be integral members of product teams, working seamlessly with Product Managers and Engineers to achieve shared goals.

• Data-Informed Dialogue: Discussions and decisions are grounded in user research data, analytics, and business metrics, fostering a culture of evidence-based design.

• Feedback Culture: Openness to constructive feedback from peers, stakeholders, and users, viewing it as an opportunity for growth and refinement of designs.

• Knowledge Sharing: Encouragement to share learnings, best practices, and insights across the design team and broader organization.

📝 Enhancement Note: Candidates should demonstrate how their work ethic and approach align with these core values. Being able to provide examples of how they've upheld customer focus or demonstrated an entrepreneurial spirit in past projects will be highly beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Navigating the complexities of a highly regulated financial industry while ensuring user-centricity and driving business outcomes.

• Scaling Design Consistency: Maintaining design consistency and quality across a rapidly expanding portfolio of products and services.

• Integrating Emerging Technologies: Effectively leveraging AI and other new technologies into the design process and product offerings, requiring continuous learning and adaptation.

• Driving Design Maturity: Continuing to advocate for and embed design thinking and user-centric practices across non-design teams.

• Data Interpretation: Translating complex data sets and user feedback into actionable design improvements.

Learning & Development Opportunities:

• Specialized Training: Access to workshops and courses focused on advanced UX research techniques, Service Design, AI in Design, and financial product design.

• Industry Events: Opportunities to attend conferences and webinars relevant to UX, product design, and fintech.

• Mentorship Programs: Participation in formal or informal mentorship to guide career progression and skill development.

• Internal Mobility: Potential to explore roles in different product areas or design specializations within XP Inc.

• Leadership Development: Programs designed to cultivate leadership skills for those aspiring to manage teams or lead design initiatives.

📝 Enhancement Note: XP Inc. encourages its employees to take ownership of their development. Candidates should express a proactive interest in tackling these challenges and pursuing growth opportunities, demonstrating their potential for long-term impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder requirements (e.g., business goals vs. user needs) in a product design project. How did you approach it, and what was the outcome?" (Focus on negotiation, data-driven decision-making, and prioritization)

• "How do you ensure your design solutions are accessible and inclusive for a diverse user base, particularly in the context of financial services?" (Focus on empathy, research methods, and adherence to accessibility standards)

Company & Culture Questions:

• "Based on your research, which of XP Inc.'s core values resonates most with your personal work philosophy, and how have you demonstrated it in your past roles?" (Focus on alignment with "Dream Big," "Entrepreneurial Spirit," "Customer Focus," "Open Mind")

• "How would you contribute to fostering a strong design culture within a large organization like XP Inc., especially when working with non-design teams?" (Focus on collaboration, advocacy, and cross-functional education)

Portfolio Presentation Strategy:

• Structure: Begin with an overview of XP Inc.'s business and the role's context. Then, present 2-3 of your strongest case studies, ensuring each clearly outlines the problem, your process (research, ideation, iteration), your specific contributions, the tools used (especially Design Systems and AI), and the measurable business impact.

• Quantify Impact: Emphasize metrics and results. Use phrases like "increased conversion by X%," "reduced task completion time by Y seconds," or "improved customer satisfaction score by Z points."

• AI Integration: Clearly articulate any instances where AI was used in your design process or featured in the product you designed. Explain the value it added.

• Design System Proficiency: Dedicate a portion of your presentation to showcasing your understanding and application of Design Systems, highlighting how you ensure consistency and efficiency.

• Q&A Readiness: Anticipate questions about your decision-making, challenges faced, and how you would apply your skills to XP Inc.'s specific product areas.

📝 Enhancement Note: Candidates should prepare to demonstrate not just their design skills, but also their strategic thinking, business acumen, and ability to integrate into XP Inc.'s specific culture and operational framework. The use of AI in design is a key differentiator for this role.

📌 Application Steps

To apply for this Product Designer position at XP Inc.:

• Submit your application through the provided link on the Greenhouse platform.

• Curate Your Portfolio: Select 2-3 of your most impactful product design case studies that best showcase your skills in user research, data-driven design, Design Systems, and AI integration. Ensure each case study clearly articulates the problem, your process, your specific contributions, and the measurable business impact.

• Tailor Your Resume: Highlight keywords and experiences directly relevant to the job description, such as "Product Design," "UX/UI," "Design Thinking," "Agile," "Design Systems," "User Research," and "AI in Design." Quantify achievements whenever possible.

• Prepare for the Portfolio Review: Practice presenting your case studies, focusing on clear storytelling, quantifiable results, and articulating your decision-making process. Be ready to discuss your experience with XP Inc.'s core values and the financial services industry.

• Research XP Inc.: Familiarize yourself with XP Inc.'s products, services, mission, values, and recent news. Understand their position in the financial market and their customer base to better align your responses and portfolio examples.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.