B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Mexico

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: 3+ Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives for cold audiences across digital platforms like LinkedIn, Google Display, and Meta.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad creatives that drive engagement and conversions.

• Collaborate closely with marketing and growth teams to iterate on designs based on performance metrics and A/B testing results.

• Leverage AI tools to accelerate ideation, concept development, and streamline creative production workflows for scalable ad campaigns.

📝 Enhancement Note: This role is specifically focused on performance-driven B2B graphic design, emphasizing the creation of ad creatives that directly contribute to campaign success metrics like clicks and conversions. The "Independent Contractor" status indicates a need for self-management and direct billing.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives for digital advertising platforms including LinkedIn, Google Display, and Meta.

• Translate campaign briefs, messaging frameworks, and go-to-market strategies into visually compelling and effective ad concepts.

• Produce multiple ad variations to support rigorous A/B testing of headlines, visuals, layouts, and calls-to-action (CTAs).

• Create assets in various formats and dimensions to meet the specific technical requirements of different ad platforms.

• Ensure strong brand consistency across all creative assets while adapting designs for specific audience segments and campaign objectives.

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign goals to inform and guide creative direction.

• Collaborate proactively with marketing and growth teams to ensure creative assets align seamlessly with campaign performance goals.

• Actively participate in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts.

• Review campaign performance insights with the marketing team and iterate on creative designs based on data-driven results and feedback.

• Manage multiple ad creative projects concurrently, maintaining high quality standards and strict adherence to deadlines.

• Build and maintain a comprehensive library of creative assets, reusable templates, and essential brand materials.

• Develop standardized design templates and repeatable frameworks to enable scalable ad production processes.

• Utilize AI design tools to accelerate ideation, concept development, and enhance overall creative workflows.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven design and iterative improvement, a hallmark of performance marketing operations. The inclusion of AI tools suggests an expectation for leveraging cutting-edge technology to enhance efficiency and creativity.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrated experience in graphic design for B2B marketing are paramount. A background in Graphic Design, Marketing, Communications, or a related field is beneficial.

Experience: Minimum of 3+ years of dedicated experience creating B2B ad creatives for digital advertising campaigns.

Required Skills:

• Expert proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva for high-quality asset creation.

• Proven ability to translate complex marketing strategies and messaging into clear, compelling visual designs.

• Deep understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention-grabbing techniques, and strategic CTA placement.

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and enhance creative workflows.

• Experience designing static ad creatives for major digital platforms including LinkedIn, Google Display, and Meta.

• Strong portfolio showcasing successful B2B static ad creatives with demonstrable impact.

• Excellent visual communication skills and a keen eye for detail.

Preferred Skills:

• Experience working directly with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Proficiency using project management tools such as ClickUp, Asana, or Notion for workflow tracking and collaboration.

📝 Enhancement Note: The "Must Haves" clearly define the core competencies. "Nice to Have" skills point towards a preference for candidates who understand the broader performance marketing ecosystem and are comfortable with project management tools, indicating a potential for deeper integration into operational workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of B2B static ad creative work, specifically for platforms like LinkedIn, Google Display, or Meta.

• Include case studies or examples that demonstrate how your designs translated marketing strategy, messaging, and ICP insights into tangible results (e.g., increased CTR, conversions).

• Highlight examples of A/B testing variations and explain the rationale behind design choices.

• Demonstrate proficiency in using Adobe Creative Suite or Canva through the quality and diversity of your submitted work.

Process Documentation:

• Be prepared to discuss your process for translating campaign briefs into visual concepts.

• Articulate your approach to iterating on designs based on performance data and feedback.

• Explain how you manage multiple creative projects, maintain brand consistency, and build asset libraries.

• Be ready to discuss your experience or willingness to integrate AI tools into your design workflow for efficiency.

📝 Enhancement Note: A robust portfolio is critical for this role, serving as the primary evidence of design capability and performance orientation. Candidates should be prepared to not only show their work but also explain the strategic thinking and process behind each piece.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor, compensation will likely be structured on a project basis or an hourly rate. Based on industry standards for a Mid-Level B2B Graphic Designer with 3+ years of experience in Mexico, and considering the remote, US-hours work, an estimated hourly rate could range from $25 - $45 USD per hour. This range is an estimate and can vary based on the complexity of projects, the specific client, and the candidate's negotiation.

Benefits: As an Independent Contractor, the typical benefits package offered by employers (health insurance, paid time off, retirement plans) is generally not included. Contractors are responsible for their own benefits and taxes. However, the role offers:

• Full remote work flexibility.

• Opportunity to work with a US-based client, potentially gaining exposure to international marketing strategies.

• Potential for ongoing engagement based on performance and client needs.

• Utilization of modern design tools and AI technologies.

Working Hours: The role specifies "Eastern Standard Time (U.S. Hours)" and a "Full-Time" engagement. This typically translates to approximately 40 hours per week, with a requirement to be available and responsive during core US EST business hours for collaboration and meetings.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles with similar experience levels and remote work arrangements in Mexico, adjusted for the US EST working hours requirement. Benefits are typical for contractor roles, emphasizing the need for self-sufficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago acts as a hiring partner, suggesting the client is likely in a growth-focused industry, potentially SaaS, technology, or professional services, given the B2B performance creative focus. The company specialties are not explicitly stated but are inferred to be related to digital marketing, growth hacking, or talent acquisition for tech companies.

Company Size: Information about Pavago's size is not provided, but they operate as a recruitment agency. The client's size is also unknown but likely has a marketing or growth team actively running digital ad campaigns.

Founded: Pavago's founding date is not specified, but they are a functional recruitment platform. The founding date of the client company is not specified.

Team Structure:

• The Graphic Designer will likely be part of or closely collaborate with a Marketing or Growth team, which may include roles like Marketing Managers, Demand Generation Specialists, Copywriters, and Campaign Managers.

• Reporting will be to a manager within the client's marketing department, overseeing campaign execution and creative performance.

Methodology:

• Data Analysis: Emphasis on reviewing campaign performance metrics (CTR, conversions) to inform creative strategy and iterations.

• Workflow Planning: Developing efficient processes for ad creation, A/B testing, and asset management.

• Automation & Efficiency: Utilizing AI tools and templates to scale creative production and improve turnaround times.

Company Website: Pavago operates via Workable. The client's website is not directly provided but can be inferred from their industry.

📝 Enhancement Note: The context suggests a dynamic, performance-oriented marketing environment where creative output is directly tied to measurable business results. The "on behalf of their client" phrasing indicates Pavago is facilitating the hiring process for an external company.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level B2B Graphic Designer. It requires specialized skills in creating performance-driven ad creatives, moving beyond general graphic design to focus on conversion optimization and campaign strategy integration. The "Independent Contractor" status offers flexibility but may differ in traditional career progression paths compared to full-time employment.

Reporting Structure: The designer will report to a marketing or growth leader within the client organization. This structure allows for direct feedback on campaign performance and strategic alignment.

Operations Impact: The designer's work directly impacts revenue generation by creating ads that drive traffic, leads, and ultimately conversions. Their ability to optimize creatives based on data is crucial for the efficiency and ROI of digital advertising spend.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance creative design, A/B testing methodologies, and B2B advertising psychology.

• Platform Mastery: Become an expert in visual strategy for specific platforms like LinkedIn Ads, Google Display, and Meta Ads.

• AI Tool Integration: Develop advanced skills in leveraging AI for creative ideation and accelerated production.

• Client Exposure: Gain experience working with different B2B companies and industries, broadening market understanding.

• Potential for Long-Term Contracts: Successful contractors may find ongoing work or opportunities for expanded roles with the client or through Pavago.

📝 Enhancement Note: While not a traditional "operations" role in the sense of CRM administration or process automation, this position is critical to GTM operations. Its growth lies in specialization within performance creative and potentially moving towards a Creative Operations lead role or a more strategic marketing position.

🌐 Work Environment

Office Type: Fully Remote, requiring a dedicated home office setup.

Office Location(s): The role is open to candidates located in Mexico, but the work will align with Eastern Standard Time (U.S. Hours).

Workspace Context:

• Emphasis on self-discipline and effective time management in a remote setting.

• Access to necessary design software (Adobe Creative Suite, Canva) and potentially AI design tools.

• Collaboration will primarily occur through digital channels (email, video conferencing, project management tools).

• Expectation of a professional and productive home workspace conducive to creative output and focused work.

Work Schedule: Full-time, aligning with Eastern Standard Time (U.S. Hours). This means approximately 40 hours per week, with a need for availability during standard business hours in the EST time zone for meetings and real-time collaboration.

📝 Enhancement Note: The remote nature and US EST hours requirement are key aspects. Candidates must be comfortable working independently, managing their own schedule to meet deadlines within specific time zone constraints.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion to assess fundamental qualifications, experience alignment, and initial portfolio review. Be prepared to articulate your understanding of B2B performance creative.

• Portfolio & Creative Review: A more in-depth session focusing on your portfolio. Expect to walk through specific examples, discussing your design process, strategic thinking behind choices, and how your creatives achieved campaign objectives.

• Client Interview: A conversation with the hiring team from the client company. This will likely focus on cultural fit, collaboration style, and how you would integrate with their existing marketing and growth teams. Be ready to discuss how you approach campaign briefs and feedback.

• Final Interview: A final alignment meeting to discuss expectations, terms of engagement, and confirm mutual fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B static ad creative examples that directly align with the job description (LinkedIn, Google Display, Meta).

• Quantify Impact: If possible, include metrics or case study details that demonstrate the performance of your designs (e.g., "Increased CTR by X%," "Contributed to Y conversions").

• Explain Your Process: For each piece, be ready to explain the brief, your creative strategy, design choices, and any A/B testing variations.

• Highlight B2B Focus: Emphasize your understanding of B2B audiences and conversion psychology.

• Showcase Tool Proficiency: Ensure your portfolio implicitly or explicitly demonstrates expertise with Adobe Creative Suite and/or Canva.

• Include AI Examples (Optional but Recommended): If you've used AI tools, showcase examples and explain how they aided your workflow.

Challenge Preparation:

• While no explicit "challenge" is mentioned, be prepared for questions that probe your problem-solving skills related to ad creative performance. For example, "How would you approach designing ads for a highly technical product to a non-technical audience?"

• Practice articulating your thought process for creating variations for A/B testing.

• Be ready to discuss how you interpret campaign briefs and translate them into visual concepts.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate design strategy and performance impact. Candidates should prepare to discuss their work in detail and demonstrate how their creative skills directly contribute to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating high-quality, professional ad assets.

• Canva: Proficiency is an acceptable alternative or complement to Adobe Creative Suite, especially for rapid prototyping and template-based design.

Analytics & Reporting:

CRM & Automation:

• AI Design Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, concept generation, and potentially asset creation.

• Project Management Tools: Experience with ClickUp, Asana, or Notion is preferred for managing workflows and collaborating in a remote environment.

📝 Enhancement Note: The tool requirements are focused on creative production and workflow management. A strong understanding of the analytics generated by ad platforms is necessary for the designer to effectively iterate on their work.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on creating designs that directly contribute to measurable campaign success (clicks, conversions).

• Data-Informed: Willingness to analyze performance data and use insights to refine creative strategies.

• Collaborative: Ability to work effectively with marketing and growth teams, integrating feedback and contributing ideas.

• Efficient: Aptitude for developing repeatable processes and leveraging tools (including AI) to scale creative production.

• Brand-Conscious: Maintaining brand consistency while adapting designs for diverse B2B audiences.

Collaboration Style:

• Expect a collaborative environment where feedback is exchanged regularly, primarily through digital channels.

• The role requires proactive communication to ensure creative alignment with campaign goals and deadlines.

• A willingness to participate in brainstorming and contribute to the overall marketing strategy is valued.

📝 Enhancement Note: The culture values output that drives results. A proactive, communicative, and data-aware designer will thrive in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Converting complex B2B messaging and ICP insights into visually appealing and persuasive ad creatives can be challenging.

• Balancing Creativity and Performance: The need to be both creatively innovative and rigorously focused on conversion metrics requires a unique skill set.

• Remote Collaboration: Effectively collaborating and receiving nuanced feedback in a fully remote setting requires strong communication skills.

• Keeping Pace with Platform Changes: Digital advertising platforms and best practices evolve rapidly, requiring continuous learning.

• AI Integration: Effectively integrating AI tools into a creative workflow while maintaining originality and quality.

Learning & Development Opportunities:

• Specialized B2B Creative Expertise: Develop deep knowledge of what resonates with specific B2B audiences across different industries.

• Performance Marketing Acumen: Gain a deeper understanding of digital advertising metrics and their impact on business outcomes.

• AI-Powered Design: Become proficient in utilizing AI tools to enhance creative output and efficiency.

• Cross-Functional Exposure: Work closely with demand generation and marketing strategists, broadening understanding of the full GTM funnel.

• Remote Work Best Practices: Hone skills in asynchronous communication, self-management, and virtual collaboration.

📝 Enhancement Note: The challenges are inherent to performance marketing creative roles. The growth opportunities are significant for individuals looking to specialize in this high-demand area.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief and developing initial ad creative concepts for a cold B2B audience."

• "How do you balance brand consistency with the need to create variations for A/B testing different elements (headlines, CTAs, visuals)?"

• "Walk me through a time your ad creative design directly led to improved campaign performance (e.g., higher CTR, more conversions). What was your approach?"

• "How would you approach designing ad creatives for a highly technical product to a non-technical audience?"

Company & Culture Questions:

• "What do you know about Pavago and our client's likely industry?"

• "How do you prefer to receive feedback on your designs?"

• "Describe your ideal collaboration style when working with marketing or growth teams."

Portfolio Presentation Strategy:

• STAR Method for Case Studies: Structure your portfolio explanations using the Situation, Task, Action, Result method to highlight your impact.

• Visual Storytelling: Don't just show the ads; tell the story behind them – the problem, your solution, and the outcome.

• Metric-Focused: Quantify results wherever possible. If exact numbers aren't available, discuss the intended impact and strategic rationale.

• Tool Demonstration (if applicable): Be ready to briefly discuss or show how you used specific tools (Adobe, Canva, AI) to achieve your results.

• Conciseness: Be prepared to present your key pieces efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, performance orientation, and collaborative ability. A well-prepared portfolio and clear communication of your design process are paramount.

📌 Application Steps

To apply for this B2B Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features B2B static ad creatives for platforms like LinkedIn, Google Display, and Meta. Tailor your portfolio to highlight examples that demonstrate your understanding of conversion psychology and campaign strategy translation.

• Resume Optimization: Clearly articulate your 3+ years of experience in B2B ad design. Use keywords from the job description such as "B2B Graphic Design," "Static Ad Creatives," "Adobe Creative Suite," "Canva," "A/B Testing," and "Performance Marketing." Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Be ready to discuss specific pieces in your portfolio, explaining your creative process, strategic rationale, and any performance outcomes achieved. Practice this walkthrough to be concise and impactful.

• Research: Familiarize yourself with Pavago's services and the likely industries their clients operate in (e.g., SaaS, tech). Understand the challenges of B2B marketing and cold audience outreach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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