B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago

Location: Remote (Costa Rica)

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Services

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static B2B ad creatives for digital advertising platforms, focusing on platforms like LinkedIn, Google Display, and Meta to drive clicks and conversions.

• Translate complex go-to-market (GTM) messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling and performance-driven ad assets.

• Collaborate closely with marketing and growth teams to support A/B testing initiatives by producing multiple creative variations, optimizing campaign performance, and iterating based on data.

• Leverage AI design tools to accelerate ideation, concept development, and streamline the overall creative production workflow for scalable ad campaigns.

📝 Enhancement Note: This role is specifically focused on performance-driven B2B advertising creative. While the title is "Graphic Designer," the emphasis is on designing for conversion and ROI, a critical component within Revenue Operations and Sales Operations enablement. The "Independent Contractor" status indicates a need for self-management and direct engagement with project deliverables.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives tailored for digital advertising platforms including LinkedIn, Google Display, and Meta.

• Translate campaign briefs, messaging frameworks, and go-to-market strategies into visually compelling and persuasive creative concepts.

• Produce a variety of ad variations to support rigorous A/B testing across headlines, visuals, layouts, and calls-to-action (CTAs) to optimize campaign effectiveness.

• Create assets in multiple formats and dimensions, ensuring compliance with the specific technical requirements of diverse ad platforms.

• Maintain strict brand consistency across all creative output while adapting visuals and messaging to resonate with different audience segments and ICPs.

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform and guide creative direction effectively.

• Collaborate actively with marketing and growth teams to ensure all creative assets are strategically aligned with campaign performance goals and overall business objectives.

• Participate in brainstorming sessions for new campaign concepts, contributing innovative and data-informed creative ideas.

• Review campaign performance insights with the marketing team and iterate on creative designs based on key metrics and conversion data.

• Manage multiple ad creative projects simultaneously, ensuring high quality of work and adherence to project deadlines.

• Build and maintain a comprehensive library of creative assets, design templates, and brand materials for efficient access and reuse.

• Develop scalable design templates and repeatable frameworks to streamline the ad production process and increase efficiency.

• Utilize AI tools to accelerate ideation, concept development, and enhance overall creative workflows.

📝 Enhancement Note: The responsibilities emphasize a performance-oriented approach to design, directly impacting sales pipeline generation and lead acquisition, which are core functions supported by Sales Operations and Revenue Operations. The inclusion of AI tools integration highlights a forward-thinking operational approach to creative production.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for mid-level creative roles.

Experience: 3+ years of demonstrable experience creating B2B ad creatives for digital advertising campaigns, with a strong focus on performance and conversion.

Required Skills:

• Proven track record in designing high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta.

• A robust portfolio showcasing successful static ad creative work specifically for B2B digital advertising campaigns.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Strong ability to translate marketing strategy, messaging frameworks, and ICP insights into compelling visual designs.

• Solid understanding of B2B audience conversion principles, including messaging hierarchy, visual attention-grabbing techniques, and effective CTA placement.

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT for ideation and creative workflow acceleration.

Preferred Skills:

• Experience working directly with performance marketing or demand generation teams to align creative with campaign goals.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience using project management tools such as ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The emphasis on performance metrics and familiarity with demand generation teams suggests a need for the designer to understand the broader sales funnel, a key area of focus for Revenue Operations. The preferred skills in project management tools are crucial for efficient remote operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 case studies demonstrating successful B2B static ad creative campaigns for digital platforms (LinkedIn, Google Display, Meta).

• Each case study should clearly articulate the campaign objective, target audience (ICP), messaging strategy, and the role of the creative in achieving desired outcomes.

• Provide specific examples of A/B tested creative variations and explain the rationale behind the design choices made for each iteration.

• Highlight how the creative design contributed to key performance indicators (KPIs) such as CTR, conversion rates, and lead generation.

Process Documentation:

• Demonstrate an understanding of workflow design and optimization for ad creative production, including how to manage multiple projects efficiently.

• Illustrate experience with implementing and automating repeatable design processes, such as template creation for scalable ad production.

• Showcase how performance data and insights are used to measure the effectiveness of creative assets and inform future design iterations.

• Provide examples of how AI tools were integrated into the design process to enhance efficiency and creative output.

📝 Enhancement Note: A strong portfolio is essential for this role, serving as proof of the candidate's ability to drive tangible results through design. This aligns with the operations focus on demonstrable impact and ROI, often a key requirement in operations roles seeking to quantify their contributions.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor in Costa Rica, the compensation will likely be project-based or an hourly/monthly rate. Based on industry standards for a mid-level B2B Graphic Designer with 3+ years of experience in a remote capacity, and considering the cost of living in Costa Rica, an estimated range could be:

• Hourly Rate: $20 - $35 USD per hour

• Monthly Rate: $3,200 - $5,600 USD per month (assuming a 40-hour work week)

Benefits:

As an Independent Contractor, standard employee benefits (health insurance, paid time off, retirement plans) are typically not provided. However, potential benefits may include:

• Competitive compensation for services rendered.

• Flexibility in work schedule within the defined working hours.

• Opportunity to work on diverse and impactful B2B advertising campaigns.

• Direct contribution to client success and campaign performance.

Working Hours:

• 40 hours per week, aligned with Eastern Standard Time (U.S. Hours).

• This implies a need for availability during core business hours in the U.S. Eastern Time zone for collaboration and meetings.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for remote contract roles in graphic design, adjusted for the location of Costa Rica and the specified experience level. It's crucial for candidates to understand that contractor roles differ from full-time employment regarding benefits. The Eastern Standard Time requirement is a critical operational consideration for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company Pavago is acting on behalf of a client, likely within the B2B SaaS, Technology, or Professional Services sectors, given the role's focus on B2B advertising and performance marketing.

Company Size: Not explicitly stated for Pavago or the client, but the need for a dedicated graphic designer for ad creatives suggests a company with established marketing efforts and a focus on growth. This could range from a growing startup to a mid-sized enterprise.

Founded: Not specified.

Team Structure:

• The designer will likely report to a Marketing Manager, Growth Marketing Lead, or a Demand Generation Specialist within the client's organization.

• Close collaboration with marketing specialists, copywriters, and potentially sales operations teams to ensure alignment between creative and GTM strategies.

Methodology:

• Data-driven approach to creative development, emphasizing A/B testing and performance metrics (CTR, conversion rates).

• Agile and iterative creative process, responding to campaign performance and market feedback.

• Emphasis on efficiency and scalability in creative production, leveraging templates and AI tools.

• Collaborative environment where creative input is valued within the context of achieving specific marketing and sales objectives.

Company Website: https://pavago.co/

📝 Enhancement Note: Understanding the client's industry (likely B2B tech/SaaS) is crucial for designing effective creatives. The remote and contractor nature implies a culture that values autonomy, results, and efficient communication.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level specialization within the creative field, directly supporting GTM and demand generation efforts. It's a position focused on execution and optimization rather than high-level strategic planning, though strategic input is valued.

Reporting Structure: The designer will report to marketing leadership within the client company, working closely with growth marketers. This provides exposure to campaign strategy and performance analysis.

Operations Impact: The designer's work directly impacts the effectiveness of lead generation and customer acquisition campaigns. High-performing creatives can significantly reduce Cost Per Acquisition (CPA) and increase conversion rates, directly contributing to sales pipeline health and revenue growth.

Growth Opportunities:

• Develop expertise in performance marketing creative and B2B advertising psychology.

• Gain deeper insights into campaign strategy, A/B testing methodologies, and ROI analysis.

• Expand portfolio with successful campaigns for recognized B2B brands.

• Potential to transition into roles with more strategic creative direction or specialization in areas like motion graphics or animation if desired.

• Opportunity to work with cutting-edge AI design tools and influence creative production workflows.

📝 Enhancement Note: While not a traditional "operations" role, the performance-driven nature of this position means the designer is a key enabler of sales and marketing operations. Growth here is about deepening specialized creative skills that directly impact operational efficiency and effectiveness.

🌐 Work Environment

Office Type: Fully Remote. This role is performed entirely outside of a traditional office setting.

Office Location(s): The role is remote, with the requirement for the contractor to be located in Costa Rica. This may be due to tax, legal, or specific employment regulations.

Workspace Context:

• The contractor is expected to maintain a suitable home office environment with reliable internet connectivity to support video conferencing and data transfer.

• Access to necessary design software and hardware will be the contractor's responsibility, though specific software licenses might be provided by the client.

Work Schedule:

• A 40-hour work week is expected, with significant overlap required with Eastern Standard Time (U.S. Hours) for effective collaboration with the client's marketing and growth teams. This necessitates flexibility to accommodate meetings and urgent requests within that timeframe.

📝 Enhancement Note: The remote nature requires strong self-discipline and communication. The EST working hours are a critical operational requirement for seamless integration with the client's team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion with Pavago to assess overall experience, fit for a contractor role, and initial review of portfolio relevance. Candidates should be prepared to articulate their experience in B2B ad design and interest in performance marketing.

• Portfolio & Creative Review: A detailed session with the client's marketing team to deep-dive into the candidate's portfolio. Be ready to discuss specific design choices, the rationale behind them, and how your creatives have driven campaign results. Prepare to explain your process for translating strategy into visuals.

• Client Interview: A conversation with the hiring team focusing on collaboration, understanding of B2B marketing psychology, and how you integrate with campaign workflows. Demonstrate your ability to work with marketing briefs and performance data.

• Final Interview: Final alignment on expectations, contract terms, and role specifics with the client or Pavago's client management.

Portfolio Review Tips:

• Curate your portfolio to prominently feature B2B static ad creatives for LinkedIn, Google Display, and Meta.

• For each project, clearly outline the objective, target audience, your specific contribution, and the measurable results (e.g., increased CTR, conversions).

• Be prepared to walk through your design process, including ideation, iteration, and how you incorporated feedback or performance data.

• Highlight any experience using AI tools in your workflow and how they contributed to efficiency or creative outcomes.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential small design exercise or a detailed discussion about how you would approach a specific creative challenge based on a hypothetical campaign brief.

• Practice articulating your creative strategy and design decisions concisely and persuasively, focusing on how your work supports business objectives.

📝 Enhancement Note: The interview process emphasizes a practical assessment of design skills and their direct impact on campaign performance. A well-prepared portfolio that clearly demonstrates ROI is paramount for success in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator. InDesign may also be utilized.

• Canva: High proficiency expected as an alternative or complementary tool for rapid ad creation and template development.

Analytics & Reporting:

CRM & Automation:

• Familiarity with project management tools like ClickUp, Asana, or Notion is a plus for managing workflow and collaboration in a remote setting.

AI & Design Tools:

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT is a requirement for ideation and creative workflow acceleration.

📝 Enhancement Note: Proficiency in specific design tools is non-negotiable. The inclusion of AI tools highlights the company's commitment to leveraging technology for operational efficiency in creative production. Understanding performance metrics is crucial for a results-oriented designer.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating designs that achieve measurable results and contribute directly to campaign success and business objectives.

• Efficiency & Scalability: Valuing the creation of repeatable design processes, templates, and the smart use of technology (like AI) to produce high volumes of effective creative assets.

• Collaboration & Communication: Openness to feedback, proactive communication, and the ability to work effectively with remote teams across different time zones.

• Adaptability: Willingness to iterate on designs based on performance data, market feedback, and evolving campaign strategies.

Collaboration Style:

• Primarily asynchronous communication via project management tools and email, with scheduled synchronous meetings for key discussions and reviews.

• A feedback-rich environment where constructive criticism is given and received to improve creative output.

• Cross-functional collaboration with marketing, growth, and potentially sales teams to ensure creative alignment with overall GTM strategies.

📝 Enhancement Note: The culture appears to be results-oriented, efficient, and collaborative, typical of modern growth-focused marketing teams, especially in remote or contractor settings. The focus on performance and efficiency mirrors core values in operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Strategy into Concrete Visuals: Effectively converting complex B2B messaging, ICP nuances, and GTM strategies into compelling and clear ad creatives.

• Balancing Creativity with Performance Metrics: Designing visually appealing assets that also adhere strictly to conversion-focused principles and performance KPIs.

• Remote Collaboration Across Time Zones: Maintaining seamless communication and workflow with a team operating primarily within U.S. Eastern Standard Time, while being based in Costa Rica.

• Rapid Iteration and Testing: Keeping pace with frequent A/B testing and campaign adjustments, requiring quick turnaround times for creative variations.

Learning & Development Opportunities:

• Deepen expertise in B2B performance marketing creative best practices and psychology.

• Gain hands-on experience with cutting-edge AI design tools and their application in professional workflows.

• Expand understanding of demand generation strategies and campaign optimization techniques.

• Enhance portfolio with work for diverse B2B clients and industries.

• Develop project management and remote collaboration skills.

📝 Enhancement Note: The challenges highlight the need for a designer who is not just technically skilled but also strategic and adaptable, traits highly valued in operations roles. Growth opportunities are geared towards enhancing specialized creative skills that directly feed into operational marketing success.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your process for translating a marketing brief or ICP description into a visual concept for a B2B audience.

• Expect questions about how you prioritize design elements to maximize conversion rates (e.g., CTA placement, headline visibility, visual hierarchy).

• Articulate how you approach A/B testing from a design perspective and what types of variations you typically propose.

Company & Culture Questions:

• Research Pavago and any publicly available information about their clients or the industries they serve.

• Be ready to discuss how you manage your time and communicate effectively in a remote, contractor role, particularly with EST working hours.

• Explain how you ensure brand consistency while also tailoring creatives for specific audience segments.

Portfolio Presentation Strategy:

• Structure your portfolio presentation around case studies that highlight B2B ad creative success.

• For each case study, clearly state the objective, target audience, your design approach, and the tangible results (e.g., "Increased CTR by X%," "Achieved Y conversions").

• Be ready to discuss your design tools, including your proficiency with Adobe Creative Suite, Canva, and AI tools.

• Practice concisely explaining your creative rationale and how your designs directly support campaign goals and ROI.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent and a data-driven, results-oriented mindset, mirroring the expectations for operational efficiency and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your B2B ad design experience, specifically mentioning platforms like LinkedIn, Google Display, and Meta. Quantify achievements wherever possible.

• Resume Optimization: Clearly articulate your 3+ years of experience and proficiency with required design tools (Adobe Creative Suite, Canva) and AI tools. Use keywords from the job description.

• Interview Preparation: Practice discussing your portfolio projects with a focus on campaign objectives, creative strategy, and measurable results. Be ready to articulate your understanding of B2B conversion principles.

• Company Research: Familiarize yourself with Pavago and the general landscape of B2B marketing technology and services to understand the client's likely needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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