B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (for a client)

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives tailored for cold audiences on digital platforms.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad assets.

• Collaborate closely with marketing and growth teams to produce advertising creatives for LinkedIn, Google Display, Meta, and other digital channels.

• Leverage a deep understanding of B2B advertising psychology and performance-driven design principles to enhance campaign results through creative testing and iteration.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the responsibilities heavily lean towards performance marketing and operations within the marketing function. The role requires a designer who is not just aesthetically skilled but also strategically focused on campaign effectiveness and data-driven iteration, aligning with a "Creative Operations" or "Performance Marketing Design" function. The contractor status suggests a need for self-management and direct contribution to campaign execution.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta, focusing on driving clicks and conversions from cold audiences.

• Translate campaign briefs, messaging frameworks, go-to-market strategies, and Ideal Customer Profile (ICP) insights into compelling visual concepts and layouts.

• Produce multiple ad variations to support rigorous A/B testing across headlines, visuals, layouts, and Calls-To-Action (CTAs), optimizing for performance metrics.

• Create assets in multiple formats, dimensions, and resolutions to meet the specific technical and design requirements of diverse ad platforms.

• Maintain strong brand consistency across all creative assets while strategically tailoring visuals and messaging for different audience segments and campaign objectives.

• Interpret performance insights from marketing and growth teams and iterate on creative designs based on data-driven results to continuously improve campaign effectiveness.

• Collaborate with marketing and growth teams to ensure creative assets align seamlessly with overarching campaign performance goals and strategic objectives.

• Participate actively in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts and testing hypotheses.

• Utilize AI tools to accelerate ideation, concept development, and streamline creative workflows, enhancing efficiency and output.

• Manage a portfolio of multiple ad creative projects concurrently, ensuring high quality standards and strict adherence to deadlines.

• Develop and maintain a centralized library of creative assets, design templates, and essential brand materials for consistent application.

• Build and refine design templates and repeatable frameworks to enable scalable ad production and efficient campaign deployment.

• Review performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates to inform creative strategy and design adjustments.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance metrics and data-driven design, suggesting a need for operations-minded thinking in creative execution. The mention of AI tools and scalable production frameworks points towards a role that values efficiency and modern workflow optimization.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience and a strong portfolio demonstrating the required skills will be considered.

Experience: 3+ years of professional experience specifically in creating B2B ad creatives for digital advertising campaigns.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva for professional design output.

• Proven ability to translate complex marketing strategy, messaging frameworks, and go-to-market plans into compelling and effective visual designs.

• Deep understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention drivers, and strategic CTA placement.

• Demonstrated experience in designing static ad creatives for major digital platforms such as LinkedIn, Google Display Network, and Meta (Facebook/Instagram).

• Familiarity with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation, concept generation, and creative workflow acceleration.

• Strong portfolio showcasing a track record of successful B2B static ad creatives with a focus on performance.

• Ability to manage multiple projects simultaneously, prioritizing tasks effectively to meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience working collaboratively with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as CTR, CPC, conversion rates, and their impact on creative strategy.

• Experience in creating motion graphics or animated ads, demonstrating versatility beyond static designs.

• Background in marketing for SaaS, technology, or professional services industries, indicating relevant domain knowledge.

• Experience using project management tools such as ClickUp, Asana, or Notion for workflow tracking and collaboration.

📝 Enhancement Note: The emphasis on B2B conversion principles and performance metrics suggests that candidates with a strong understanding of marketing funnel stages and customer psychology will be highly valued. Familiarity with a variety of AI tools is becoming increasingly important for efficiency in creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, specifically showcasing a minimum of 3 years of experience in designing high-converting static B2B ad creatives for platforms like LinkedIn, Google Display, and Meta.

• The portfolio should demonstrate a clear understanding of B2B advertising psychology, including effective messaging hierarchy, visual attention strategies, and CTA optimization.

• Include case studies or examples that detail the campaign objectives, target audience, design rationale, and, where possible, performance outcomes (e.g., improved CTR, conversion rates).

• Showcase versatility in design across different ad formats, dimensions, and brand guidelines, while maintaining a consistent quality of output.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to discuss their design process for ad creatives, including:

  • Workflow for concept development, design execution, and iteration based on feedback and performance data.

  • Methods for managing multiple projects, prioritizing tasks, and meeting deadlines within a contractor/remote setting.

  • How they incorporate A/B testing variations into their design process and use results to inform future creative.

  • Strategies for maintaining brand consistency across various campaigns and audience segments.

  • Experience with AI tools and how they integrate them into their design workflow for efficiency and ideation.

📝 Enhancement Note: The portfolio is the primary gateway for this role. Candidates must curate their submissions to directly address the B2B performance ad creative requirements, demonstrating strategic thinking beyond just aesthetic appeal. Being able to articulate one's design process, especially concerning optimization and efficiency, will be key.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor for a US-based company (Pavago operating on EST hours) hiring in Brazil, the salary will be paid in USD. Based on the 2-5 years of experience requirement and the specialized nature of performance B2B ad design, a competitive range would be approximately $30 - $50 USD per hour, or an equivalent monthly retainer (e.g., $4,800 - $8,000 USD monthly for a full-time, 40-hour work week). This estimate is derived from industry benchmarks for remote, specialized design contractors in LATAM serving US clients, considering the demand for performance-oriented creative skills.

Benefits:

• Independent Contractor Status: Flexibility to manage your own schedule and work from anywhere.

• Remote Work: Full-time remote position, eliminating commute and offering work-life integration.

• USD Compensation: Payment in US Dollars, providing currency stability and potentially higher purchasing power in Brazil.

• Exposure to US Market: Opportunity to work with US-based clients and gain experience in a dynamic international market.

• Direct Impact: Opportunity to directly influence campaign performance and see the tangible results of your creative work.

Working Hours: The role requires working during Eastern Standard Time (EST) business hours, which translates to approximately 40 hours per week. While it's a full-time contractor role, the flexibility typically associated with remote work may allow for some adjustment in daily scheduling, provided core collaboration hours are met.

📝 Enhancement Note: Salary estimates are based on the role's remote nature, contractor status, the need for specialized B2B performance design skills, and typical USD compensation for contractors in Brazil serving US-based companies. Benefits are standard for contractor roles, with emphasis on the USD payment and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Technology/SaaS/Professional Services sector, a key area for B2B marketing. Pavago acts as a hiring partner, facilitating recruitment for various clients. The specific client's industry is not detailed but is implied to be a B2B-focused entity requiring strong digital marketing efforts.

Company Size: Pavago's size is not specified, but they operate as a recruitment platform/agency. The client's size is also not specified, but the need for a dedicated B2B Graphic Designer suggests they have established marketing operations or are scaling them significantly.

Founded: Pavago's founding date is not directly relevant, but the client's operational maturity will influence the design team's structure and collaboration style.

Team Structure:

• The designer will likely work within or closely with the client's marketing or growth team, reporting to a Marketing Manager, Growth Lead, or Creative Director.

• Collaboration will be cross-functional, involving close partnership with performance marketers, copywriters, and potentially sales development representatives (SDRs) to understand campaign needs and audience insights.

Methodology:

• Data-driven decision-making is paramount, with a focus on interpreting performance metrics (CTR, conversion rates) to refine creative strategies.

• A/B testing is a core component of the workflow, requiring the designer to produce multiple variations of creatives.

• Agile or iterative development methodologies are likely employed, with continuous feedback loops between design and marketing teams.

• Utilization of AI tools for efficiency and ideation is encouraged, reflecting a forward-thinking approach to creative production.

Company Website: Pavago: https://jobs.workable.com/company/oLah2TugS95w5whXCdpTG3/jobs-at-pavago. The client's website is not provided but would be a key research point for candidates.

📝 Enhancement Note: Understanding the client's specific sector within B2B tech/services would be highly beneficial for candidates. The emphasis on performance metrics and AI tools suggests a modern, results-oriented marketing environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist (2-5 years experience). It's an individual contributor role focused on specialized execution within the marketing operations or creative operations function. The "Independent Contractor" status means growth is less about traditional internal promotions and more about expanding responsibilities, taking on more complex projects, or securing longer-term engagements.

Reporting Structure: The designer will report to a manager within the client's marketing or growth team. This structure allows for direct guidance on campaign objectives and performance feedback, crucial for a performance-driven design role.

Operations Impact: The designer's direct impact is on the effectiveness of digital advertising campaigns. By creating high-converting ad creatives, they will directly contribute to lead generation, customer acquisition costs (CAC), and overall return on ad spend (ROAS). This role is vital for the operational success of paid media efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven B2B ad design, A/B testing strategies, and specific platform ad creative best practices.

• Tool Proficiency: Gain advanced skills in Adobe Creative Suite, Canva, and emerging AI design tools, becoming a go-to expert.

• Industry Exposure: Broaden experience across different B2B sectors (SaaS, Tech, Professional Services) by working with various client projects.

• Project Management: Develop skills in managing multiple client projects concurrently, enhancing organizational and time management capabilities.

• Creative Strategy Contribution: Evolve from pure execution to contributing more significantly to creative strategy development and campaign ideation.

• Long-Term Contracts: Secure extended or recurring contracts with Pavago's clients based on performance and reliability.

📝 Enhancement Note: Growth for contractors typically involves building a strong reputation for consistent, high-quality, and impactful work, leading to more opportunities and potentially higher hourly rates. The focus is on becoming an indispensable specialist.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office for this role. The "work environment" is wherever the contractor chooses to work, provided they have a stable internet connection and a professional setup.

Office Location(s): The role is based in Brazil, but the working hours are aligned with Eastern Standard Time (EST) in the U.S. This implies that while the contractor is geographically in Brazil, their work schedule will mirror that of a US-based team.

Workspace Context:

• Autonomy: High degree of autonomy in managing daily tasks and workflow, balancing productivity with personal life.

• Digital Collaboration: Primarily digital interactions via video calls, messaging platforms, and project management tools.

• Tools & Technology: Reliance on digital design software (Adobe, Canva), AI tools, project management software (ClickUp, Asana, Notion), and communication platforms.

• Cross-functional Interaction: Regular engagement with marketing and growth teams, requiring clear communication and collaboration in a virtual setting.

Work Schedule: The role requires working approximately 40 hours per week, aligned with Eastern Standard Time (EST) business hours. This means candidates should be prepared to work during these specific times, which may differ significantly from local Brazilian business hours.

📝 Enhancement Note: Candidates must be comfortable with a fully remote setup and the discipline required to manage their own workspace and schedule effectively. Adherence to EST working hours is a critical operational requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary call with Pavago to verify experience, understand career aspirations, and confirm basic qualifications and portfolio availability. This stage assesses suitability for the contractor role and alignment with Pavago's client needs.

• Portfolio & Creative Review: A dedicated session with the hiring client to thoroughly review the candidate's portfolio. Expect in-depth questions about specific B2B ad creative projects, design choices, rationale behind A/B testing variations, and understanding of B2B conversion psychology.

• Client Interview: A conversation with the client's hiring team (likely marketing/growth leads) focusing on collaboration style, ability to interpret campaign briefs, integrate feedback, and contribute to campaign strategy. This stage assesses cultural fit and team synergy.

• Final Interview: A final alignment call to discuss expectations, contractual details, and confirm mutual fit before an offer is extended.

Portfolio Review Tips:

• Curate for Performance: Select your strongest B2B static ad creative examples that demonstrate a clear understanding of conversion principles and platform best practices (LinkedIn, Google Display, Meta).

• Highlight Strategy: For each piece, be ready to explain the campaign objective, target audience, key messaging, design choices, and how your creative aimed to achieve specific performance goals.

• Showcase A/B Testing: Include examples where you designed multiple variations for testing, explaining the hypothesis for each variation and the impact on performance if known.

• Demonstrate B2B Acumen: Ensure your portfolio clearly shows you understand the nuances of B2B audiences and how to appeal to them effectively, distinct from B2C designs.

• Visual Clarity & Professionalism: Present your portfolio in a clean, organized, and professional manner, whether it's a PDF, a dedicated website, or a platform like Behance. Make it easy for reviewers to navigate and understand your work.

• AI Tool Integration: If possible, showcase projects where you leveraged AI tools to enhance your workflow or generate creative concepts, explaining the benefit.

Challenge Preparation:

• Design Brief Exercise: Be prepared for a potential take-home design challenge where you might be given a hypothetical campaign brief to create a set of ad creatives. Focus on interpreting the brief accurately and demonstrating your process.

• Platform Nuances: Refresh your knowledge on the specific creative requirements and best practices for LinkedIn, Google Display, and Meta ads.

• Performance Metrics: Understand how your designs contribute to key metrics like CTR, CPC, and conversion rates. Be ready to discuss how you'd optimize for these.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through the portfolio and a clear understanding of performance marketing principles. Candidates should be ready to articulate their design process and strategic thinking behind their creative choices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop (for image manipulation, layout) and Illustrator (for vector graphics, logos, icons). InDesign may be used for more complex multi-asset campaigns or brand guides.

• Canva: Proficiency is acceptable as an alternative or supplementary tool for rapid design and template creation, especially for less complex assets or for teams that heavily utilize it.

• AI Design Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT is essential for ideation, concept generation, and potentially asset creation or enhancement.

Analytics & Reporting:

• While not a primary responsibility for the designer, a strong understanding of how their work impacts performance metrics is crucial. Familiarity with concepts related to CTR, CPC, and conversion rates is expected.

CRM & Automation:

• Not directly involved in CRM management, but understanding how ad creatives feed into lead generation and customer acquisition funnels is important.

• Experience with project management tools such as ClickUp, Asana, or Notion is listed as a "Nice to Have," indicating the client may use these for workflow organization and task tracking.

📝 Enhancement Note: The required tools are standard for graphic designers, but the emphasis on AI tools and performance metrics distinguishes this role. Candidates should be prepared to discuss their experience with these specific technologies and how they leverage them for B2B ad creation.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is creating designs that demonstrably contribute to campaign success and business objectives.

• Data-Informed: Decisions about creative direction and iteration are guided by performance data and analytics.

• Efficiency & Scalability: Value placed on developing repeatable processes, templates, and leveraging tools (including AI) to produce high-quality creatives efficiently and at scale.

• Collaboration: Strong emphasis on teamwork with marketing and growth teams, requiring clear communication and responsiveness.

• Adaptability: Willingness to iterate designs based on feedback, A/B test results, and evolving campaign needs.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with performance marketers, copywriters, and potentially demand generation specialists, requiring seamless communication and understanding of each other's roles.

• Feedback Loops: A culture of providing and receiving constructive feedback on creative work to ensure alignment with campaign goals and continuous improvement.

• Agile Workflow: Likely an iterative approach where designs are developed, reviewed, tested, and refined in cycles, demanding responsiveness and flexibility.

• Remote Teamwork: Proficient in using digital collaboration tools to maintain strong working relationships and project momentum despite geographical distance.

📝 Enhancement Note: The culture fosters a blend of creative artistry and operational rigor, where design output is measured by its business impact. Candidates who thrive in a results-oriented, collaborative, and digitally connected environment will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: The primary challenge is translating complex B2B messaging, strategic objectives, and ICP insights into visually appealing and effective ad creatives that resonate with cold audiences.

• Balancing Creativity and Performance: Striking the right balance between aesthetic appeal and the strict demands of performance marketing metrics can be challenging. Designs must look good but, more importantly, drive action.

• Rapid Iteration & Testing: The need to produce multiple variations for A/B testing and quickly iterate based on performance data requires agility and efficient design processes.

• Remote Collaboration Effectiveness: Maintaining strong communication, alignment, and creative synergy with a remote team across different time zones (EST working hours) requires proactive effort.

• Staying Ahead of Trends: The digital advertising landscape evolves rapidly; staying current with platform best practices, design trends, and AI tool advancements is an ongoing challenge.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain in-depth knowledge of paid media strategies, campaign optimization, and the direct impact of creative on key marketing KPIs.

• AI Tool Mastery: Become proficient in leveraging advanced AI design tools to enhance creative output and workflow efficiency, a highly sought-after skill.

• Cross-Platform Expertise: Develop specialized skills in designing for and understanding the nuances of major B2B advertising platforms (LinkedIn, Google Display, Meta).

• B2B Industry Insights: Accumulate experience across various B2B sectors, understanding different customer journeys and industry-specific marketing challenges.

• Contract Management Skills: Hone skills in client communication, project scoping, time management, and negotiation inherent to successful independent contracting.

📝 Enhancement Note: The role offers significant opportunities for specialization and skill development within the high-demand area of performance marketing design. Overcoming the challenges will directly lead to valuable professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting static ad creative for a cold B2B audience on LinkedIn." (Focus on ICP, messaging, visual hierarchy, CTA, platform specifics).

• "How do you approach A/B testing in your ad creative design? Can you provide an example of a time you designed variations that led to improved performance?" (Discuss hypotheses, what elements you test, and how you measure success).

• "Walk us through a B2B ad campaign you worked on where your creative played a significant role in its success. What were the objectives, your design's contribution, and the results?" (Prepare a concise case study).

• "How do you use AI tools in your design workflow? Can you give an example of how a tool like Midjourney or Adobe Firefly helped you in a B2B ad creative project?" (Be specific about the tool and the outcome).

Company & Culture Questions:

• "What interests you about working with Pavago and their clients in the B2B technology/services space?" (Research Pavago and any known client sectors).

• "How do you manage your time and prioritize tasks when working remotely during EST business hours, given you are based in Brazil?" (Highlight discipline, organization, and communication strategies).

• "Describe your ideal collaboration with a marketing or growth team. How do you prefer to receive feedback?" (Emphasize open communication, responsiveness, and constructive dialogue).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the problem (campaign objective), your solution (design approach), and the result (performance metrics, if available).

• Focus on Impact: Quantify your contributions whenever possible. If you don't have hard numbers, explain the strategic reasoning behind your design choices that should lead to better performance.

• Demonstrate Process: Be ready to explain your workflow, from brief interpretation to final asset delivery, including how you incorporate feedback and testing.

• Highlight B2B Nuances: Explicitly point out how your designs cater to B2B audiences, differentiating them from B2C work.

• Technical Proficiency: Be prepared to discuss your mastery of Adobe Creative Suite and your experience with AI design tools.

📝 Enhancement Note: Candidates should prepare to showcase not just their design skills but also their strategic thinking, understanding of performance marketing, and ability to integrate into a remote, results-driven team.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B static ad creatives for platforms like LinkedIn, Google Display, and Meta. Include case studies that highlight your process, strategic thinking, and any performance outcomes.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of relevant experience, highlighting your proficiency with Adobe Creative Suite/Canva, understanding of B2B conversion principles, and familiarity with AI design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, creative strategy for B2B ads, and experience with performance metrics. Be ready to discuss your experience working remotely and adhering to specific working hours.

• Company Research: Research Pavago and try to infer the type of clients they serve to better understand the potential industry context. Prepare to discuss your understanding of B2B marketing and advertising psychology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.