B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago (on behalf of their client)

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: April 21, 2026

Experience Level: 3+ Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting static B2B ad creatives tailored for cold audiences across digital platforms like LinkedIn, Google Display, and Meta.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling ad creatives that drive clicks and conversions.

• Collaborate closely with marketing and growth teams to iterate on creative designs based on performance insights and A/B testing results.

• Leverage AI design tools to accelerate ideation, concept development, and optimize creative workflows for efficient production.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the responsibilities heavily lean into performance marketing and GTM strategy execution. This role is positioned within the operations function, focusing on the tactical creation and optimization of marketing assets to drive measurable business outcomes, rather than purely aesthetic design. The emphasis on "high-converting static ad creatives for cold audiences" and "design for performance" highlights a strong connection to revenue operations and sales enablement through effective marketing collateral.

📈 Primary Responsibilities

• Design high-converting static B2B ad creatives for primary digital advertising platforms including LinkedIn, Google Display, and Meta.

• Translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts that resonate with target B2B audiences.

• Produce multiple ad variations of headlines, visuals, layouts, and calls-to-action (CTAs) to support rigorous A/B testing protocols.

• Create ad assets in various formats and dimensions to seamlessly meet the technical requirements and best practices of different ad platforms.

• Maintain stringent brand consistency across all creative outputs while strategically tailoring creatives for distinct audience segments and campaign objectives.

• Interpret Ideal Customer Profiles (ICPs), messaging strategies, and campaign objectives to inform creative direction and ensure alignment with business goals.

• Collaborate proactively with marketing and growth teams to ensure creative assets directly support and align with campaign performance goals and KPIs.

• Actively participate in campaign brainstorming sessions, contributing innovative creative ideas for new ad concepts and testing hypotheses.

• Review campaign performance insights with the marketing team, iterating on and optimizing creative designs based on data-driven results and conversion metrics.

• Manage a pipeline of multiple ad creative projects concurrently, ensuring high quality of output and adherence to all project deadlines.

• Develop and maintain a comprehensive library of creative assets, design templates, and essential brand materials for consistent and efficient use.

• Develop reusable design templates and repeatable frameworks to enable scalable ad production and maintain operational efficiency.

• Utilize AI design tools to enhance ideation, accelerate concept development, and streamline creative workflows for increased productivity.

📝 Enhancement Note: The responsibilities are framed to emphasize the "operations" aspect of design work within a performance marketing context. This includes managing project pipelines, maintaining asset libraries, developing templates for scalability, and actively participating in data-driven iteration based on performance metrics. This goes beyond traditional graphic design to encompass a more strategic and operational approach to creative asset management and optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing psychology, and B2B advertising best practices is expected, often gained through formal education or extensive practical experience.

Experience: 3+ years of dedicated experience in creating B2B ad creatives specifically for digital advertising campaigns across various platforms.

Required Skills:

• Proven track record in designing high-converting static B2B ad creatives for platforms such as LinkedIn, Google Display, and Meta.

• Expert proficiency with industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to translate complex marketing strategies and messaging frameworks into compelling and effective visual designs.

• Solid understanding of B2B audience conversion principles, including but not limited to messaging hierarchy, visual attention drivers, and strategic CTA placement.

• Familiarity and practical experience with AI design tools such as Midjourney, Adobe Firefly, or ChatGPT to support ideation and creative workflow enhancement.

• Ability to create assets in multiple formats and dimensions to meet diverse ad platform requirements.

Preferred Skills:

• Prior experience working collaboratively with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience in creating motion graphics or animated ads to complement static creative capabilities.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience utilizing project management tools such as ClickUp, Asana, or Notion for workflow management and collaboration.

📝 Enhancement Note: The "Must Haves" and "Nice to Haves" are directly translated into required and preferred skills, with an emphasis on the operational aspects of design work (e.g., translating strategy, understanding conversion metrics, using PM tools). The AI tool requirement is highlighted as a key differentiator, reflecting a forward-thinking approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 years of B2B static ad creative work, specifically for platforms like LinkedIn, Google Display, or Meta.

• Detailed case studies or examples demonstrating the ability to translate campaign briefs, messaging, and ICP insights into visually compelling ad creatives.

• Evidence of creating multiple ad variations for A/B testing, highlighting the strategic rationale behind design choices.

• Examples of assets created in multiple formats and dimensions, showcasing adaptability to different platform specifications.

Process Documentation:

• Examples of how you approach the translation of marketing strategy and messaging into visual concepts, outlining your creative process.

• Documentation of your collaborative process with marketing and growth teams, demonstrating how you integrate feedback and performance insights.

• Showcase of how you use AI tools to accelerate ideation, concept development, and creative workflows, potentially with before-and-after examples.

• Evidence of managing multiple projects, meeting deadlines, and organizing creative assets and templates for efficient reuse.

📝 Enhancement Note: This section is heavily inferred based on the "Must Haves" and "Key Responsibilities" that emphasize performance, strategy translation, and A/B testing. A strong portfolio is crucial for a design role, and for an operations-focused role, it must demonstrate not just aesthetic skill but also strategic thinking, adaptability, and efficiency in production.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor role based in Brazil, the compensation will likely be benchmarked against international freelance rates for experienced graphic designers specializing in performance marketing. Given the 3+ years of experience requirement and the emphasis on high-converting creatives, a reasonable estimate would be in the range of $25 - $45 USD per hour, depending on the depth of experience, portfolio strength, and specific negotiation. This can translate to an annual equivalent of approximately $52,000 - $93,600 USD.

Benefits: As an Independent Contractor, traditional employee benefits (health insurance, paid time off, retirement plans) are typically not provided by the hiring company. The primary "benefit" is the flexibility and autonomy of contract work.

• Flexibility: Ability to set your own work schedule within the required EST working hours.

• Remote Work: Fully remote position, eliminating commute and allowing work from any location in Brazil.

• Project Variety: Opportunity to work on diverse B2B campaigns for potentially different clients (via Pavago).

• Skill Development: Exposure to performance marketing strategies and AI tool integration in design.

Working Hours: The role specifies working hours aligned with Eastern Standard Time (U.S. Hours). This typically means a 40-hour work week, with flexibility in how those hours are distributed across the day, provided there is overlap for collaboration with U.S.-based teams during EST business hours.

📝 Enhancement Note: Salary is estimated based on the role's remote nature, the location (Brazil, which generally has a lower cost of living than the US but is compensated internationally for skilled remote work), and the experience level/specialization. Benefits are clarified as typical for an independent contractor role. The working hours are specified to reflect the need for overlap with U.S. time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates as a recruitment platform, connecting businesses with talent. The client for this role is likely in a sector that heavily utilizes digital advertising for growth, such as SaaS, technology, or professional services, given the B2B focus.

Company Size: Pavago itself is a platform, but the client company's size is not specified. However, the need for a dedicated B2B Graphic Designer for performance marketing suggests a company with a mature marketing function, likely a mid-sized to large organization or a fast-growing startup investing significantly in lead generation and customer acquisition.

Founded: Pavago's founding date is not directly relevant to the client company's operations. The client's founding would influence its market maturity and operational scale.

Team Structure:

• The designer will likely be integrated into the client company's marketing or growth team.

• This team will include marketing managers, campaign specialists, and potentially performance analysts.

• Collaboration will be cross-functional, working closely with individuals responsible for campaign strategy, copywriting, and performance tracking.

Methodology:

• Data-Driven Creative: Emphasis on using performance data and A/B testing to inform and optimize creative design.

• Agile Workflow: Likely an iterative process involving rapid design, testing, and refinement cycles.

• Collaborative Ideation: Brainstorming sessions and open communication channels to generate and develop creative concepts.

• Scalable Production: Focus on creating templates and efficient workflows to produce a high volume of creative assets.

Company Website: https://pavago.co/ (Pavago's website, the client's website is not provided)

📝 Enhancement Note: Inferred company context is based on Pavago's role as a recruiter and the specific requirements of the B2B Graphic Designer position, emphasizing performance marketing and collaboration with marketing/growth teams.

📈 Career & Growth Analysis

Operations Career Level: This role represents an experienced individual contributor level within the creative operations or marketing operations sphere. It requires specialized design skills applied to a performance-driven marketing context. The focus is on executing and optimizing creative assets that directly impact business metrics like CTR and conversions.

Reporting Structure: The Graphic Designer will report to a marketing manager or lead responsible for digital advertising and demand generation. They will collaborate closely with performance marketers, copywriters, and potentially sales enablement teams.

Operations Impact: The designer's work directly influences the effectiveness of digital advertising campaigns. High-converting creatives are critical for customer acquisition, lead generation, and ultimately, revenue growth. By optimizing ad performance, this role contributes directly to the company's bottom line and Go-To-Market (GTM) strategy success.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design, B2B advertising psychology, and AI-assisted design workflows.

• Strategic Input: Progress to contributing more to creative strategy development and A/B testing hypothesis generation.

• Leadership: Potentially move into a Lead Graphic Designer role or a Creative Operations Manager position, overseeing creative production for broader marketing initiatives.

• Cross-functional Upskilling: Gain deeper insights into performance marketing metrics, analytics, and demand generation strategies.

📝 Enhancement Note: Growth opportunities are framed around deepening specialized skills within the operations context and potential progression into more strategic or leadership roles within creative or marketing operations.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office to work from. The "office" is the designer's chosen workspace in Brazil.

Office Location(s): Remote, based in Brazil.

Workspace Context:

• Autonomy: The designer is expected to manage their own workspace and ensure it is conducive to productive design work.

• Technology: Requires a reliable internet connection and a suitable computer capable of running design software and AI tools. Access to necessary software licenses (Adobe Creative Suite, Canva Pro if applicable) may be provided or expected to be managed by the contractor.

• Collaboration: Communication will primarily occur through digital channels (e.g., Slack, email, video conferencing) with the client's marketing and growth teams.

Work Schedule: While the role is full-time, the specific hours are flexible, provided there is sufficient overlap with Eastern Standard Time (U.S. Hours) for real-time collaboration, meetings, and feedback sessions. This requires proactive time management to align with the client's operational needs.

📝 Enhancement Note: The remote aspect is emphasized, along with the implications for self-management, technology requirements, and communication protocols. The need to align with EST hours is a critical environmental factor for collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion with Pavago to assess basic qualifications, experience alignment, and initial portfolio review. Be prepared to briefly walk through your most relevant B2B ad creative examples.

• Portfolio & Creative Review: A dedicated session with the client's marketing team to deep-dive into your portfolio. Focus on specific B2B ad creative examples, explaining your design process, strategic rationale, and how your work drove performance. Be ready to discuss your understanding of B2B psychology and conversion principles.

• Client Interview: A conversation with the hiring team to assess cultural fit, collaboration style, and understanding of campaign objectives. Demonstrate how you integrate with marketing and growth teams and your approach to iterative design based on data.

• Final Interview: A concluding discussion for final alignment on expectations, role scope, and contractor terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B static ad creative projects that directly align with the job description's requirements (LinkedIn, Google Display, Meta, cold audiences, conversion focus).

• Showcase Process: For each project, clearly articulate the problem (campaign objective, target audience), your strategic approach (messaging translation, visual concept), the execution (design choices, variations for A/B testing), and the results (if available, e.g., improved CTR, conversion rates).

• Highlight B2B Psychology: Explain how your design choices were informed by B2B advertising principles, ICPs, and conversion optimization techniques.

• Demonstrate AI Usage: If possible, include examples or explain how you've used AI tools to enhance your workflow, ideation, or creative output.

• Format for Clarity: Ensure your portfolio is easily navigable, visually appealing, and provides clear context for each piece. A PDF or a dedicated portfolio website is ideal.

Challenge Preparation:

• Creative Brief Exercise: You might be given a mock creative brief and asked to outline your approach or present initial concepts within a timeframe.

• Design Critique: Be prepared to discuss your design choices and defend them based on performance marketing principles.

• Problem-Solving Scenarios: Anticipate questions about how you would handle a campaign underperforming due to creative, or how you would approach designing for a new, undefined audience.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Canva, and AI design tools.

📝 Enhancement Note: This section provides actionable advice for preparing a portfolio and interviewing, tailored to the specific demands of a performance-focused B2B Graphic Designer role within an operations context. The emphasis is on demonstrating strategic thinking and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop, Illustrator, and InDesign for creating high-quality static ad creatives.

• Canva: Proficiency is also acceptable, indicating a need for versatility and potentially faster turnaround for certain asset types.

• AI Design Tools: Familiarity and practical experience with tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, concept development, and workflow acceleration.

Analytics & Reporting:

• Advertising Platform Analytics: Familiarity with the native analytics dashboards of LinkedIn Ads, Google Display Network, and Meta Ads to understand performance metrics.

• Performance Metrics Understanding: Knowledge of key metrics such as CTR, CPC, conversion rates, and how they relate to creative effectiveness.

CRM & Automation:

• Project Management Tools: Experience with tools like ClickUp, Asana, or Notion is a "Nice to Have," indicating a preference for candidates who can manage tasks, projects, and collaborate efficiently within structured workflows.

📝 Enhancement Note: The tools listed are directly from the job description, with added context on their application within a performance marketing and operations framework.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results (clicks, conversions) through creative execution.

• Data-Informed: Decisions and iterations are guided by performance data and A/B testing outcomes.

• Collaborative: Open communication and teamwork with marketing and growth teams are essential for success.

• Efficient: Emphasis on scalable production, template utilization, and leveraging AI to optimize workflows.

• Adaptable: Willingness to iterate on designs based on feedback and performance, and to learn new tools and techniques.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing strategists, copywriters, and performance analysts, requiring clear communication and understanding of different team functions.

• Feedback Loops: An active process of giving and receiving constructive feedback on creative assets to ensure alignment and improvement.

• Proactive Communication: Regular updates on project status and potential roadblocks, especially when working across different time zones.

📝 Enhancement Note: The values and collaboration style are inferred from the job description's emphasis on performance, collaboration with marketing/growth teams, and the use of AI/templates for efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Data Interpretation for Design: Translating raw performance data into actionable design insights can be challenging.

• Balancing Creativity and Performance: Creating visually appealing designs that also adhere to strict conversion-driving objectives and brand guidelines.

• Time Zone Differences: Effectively collaborating and meeting deadlines while working within EST hours from Brazil.

• Rapid Iteration Cycles: The demand for frequent creative variations and updates to support continuous A/B testing.

• Adoption of New AI Tools: Staying current with and effectively integrating emerging AI design technologies into workflows.

Learning & Development Opportunities:

• Performance Marketing Mastery: Deepen understanding of paid advertising strategies, audience segmentation, and conversion rate optimization (CRO).

• AI in Creative Production: Become an expert in leveraging AI tools for creative ideation, asset generation, and workflow automation.

• Cross-functional Acumen: Develop a stronger strategic perspective by working closely with marketing and growth operations teams.

• Portfolio Expansion: Build a portfolio rich with high-performing B2B creatives that can lead to future opportunities in specialized design or operations roles.

📝 Enhancement Note: Challenges are identified based on the role's specific demands, and growth opportunities are linked to developing specialized skills and gaining strategic insights within the performance marketing and operations landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a B2B campaign brief and ICP insights into high-converting static ad creatives for platforms like LinkedIn." (Focus on your strategic approach, not just the execution.)

• "How do you approach A/B testing for ad creatives? What elements do you typically test, and how do you use the results to inform your next design iteration?" (Demonstrate understanding of performance testing.)

Company & Culture Questions:

• "How do you ensure brand consistency across multiple ad creatives and platforms, especially when tailoring for different audiences?" (Focus on your organizational and strategic approach.)

• "Describe your experience collaborating with marketing or growth teams. How do you integrate feedback and performance data into your design process?" (Highlight your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: the objective, your strategic solution, the execution, and the outcome.

• Metric Focus: Quantify your impact whenever possible. If you don't have exact numbers, discuss the intended impact and how your design supported it.

• AI Integration: Clearly explain where and how AI tools were used to enhance your process or outcome.

• Engagement: Be prepared to discuss your work interactively, answering questions about your design choices and strategic thinking.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's strategic thinking, performance orientation, and collaborative capabilities, aligning with the operational nature of the role. Portfolio presentation advice emphasizes demonstrating impact and strategic rationale.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Carefully curate your portfolio to prominently feature your strongest B2B static ad creative examples for LinkedIn, Google Display, and Meta. Ensure these showcase your ability to translate strategy into high-converting designs.

• Resume Optimization: Tailor your resume to highlight 3+ years of experience in B2B ad creative design, proficiency with Adobe Creative Suite/Canva, and any experience with AI design tools and performance marketing metrics. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic decision-making, and how you use data to drive creative optimization. Prepare to walk through 1-2 key portfolio pieces in detail, focusing on impact and collaboration.

• Company Research: Familiarize yourself with Pavago's services and understand the typical needs of clients seeking B2B marketing talent. While the client company is not named, infer the type of business that would require this role (e.g., tech, SaaS, professional services) and prepare to discuss how your skills align with driving growth in such environments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.