AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Warsaw, Poland (Remote)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-04-24

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition through high-impact, AI-generated visual creatives optimized for performance marketing campaigns.

• Collaborate with cross-functional teams to translate marketing objectives into compelling, photorealistic visual assets that enhance conversion rates.

• Leverage cutting-edge generative AI tools and traditional design software to produce a wide range of visual content, from static ads to lifestyle imagery.

• Maintain rigorous quality standards and brand consistency across all visual outputs, ensuring alignment with client product specifications and market trends.

• Actively contribute to the evolution of AI visual production workflows and explore new technologies to enhance creative output and campaign effectiveness.

📝 Enhancement Note: This role is specifically focused on the application of AI in performance marketing creative production, bridging the gap between advanced AI tools and traditional design principles to directly impact campaign conversion rates. The focus on "AI Creative Designer" within a "global IT marketing company" specializing in "customer acquisition solutions" highlights a highly specialized and data-driven creative function.

📈 Primary Responsibilities

• Spearhead the creation of high-quality AI-generated visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages.

• Produce photorealistic human imagery, lifestyle scenes, product-focused visuals, and extend/retouch source materials from photo shoots using AI tools.

• Generate multiple creative variations and visual hooks to support rigorous A/B testing and scaling strategies for diverse campaigns.

• Ensure all visual assets are consistent with client brand guidelines, product specifications, and overall marketing objectives.

• Iterate rapidly on visual concepts based on performance data, A/B test results, and direct feedback from marketing and copy teams.

• Explore diverse visual angles, artistic styles, and formats to continuously improve click-through rates (CTR) and conversion rates.

• Collaborate closely with marketers, copywriters, media production, and video editors to ensure seamless alignment between visual messaging and campaign strategy.

• Translate creative briefs into multiple distinct visual directions, demonstrating a strategic approach beyond single output generation.

• Maintain exceptionally high standards of visual quality and realism, focusing on lighting, composition, anatomy, textures, and overall aesthetic appeal.

• Proactively identify and rectify common AI-generated artifacts, distortions, and inconsistencies to ensure polished, professional outputs.

• Actively research, test, and integrate new AI tools and models into the production workflow to enhance output quality and efficiency.

• Work within structured production workflows, prioritizing execution speed and creative output while adhering to team standards for task documentation in ClickUp.

• Understand and apply principles of performance marketing, recognizing how visual content influences campaign performance, audience engagement, and funnel logic.

• Provide visual input during campaign planning and concept development, offering insights into how visuals can best serve marketing goals.

• Ensure all generated assets are structured and prepared for seamless integration into video production pipelines and marketing funnels.

📝 Enhancement Note: The responsibilities emphasize a blend of technical AI proficiency, strong design fundamentals, and a performance-driven mindset. The explicit mention of "improving conversion rates," "performance marketing basics (CTR, hooks, conversion-focused creative)," and "A/B testing" signifies that this role is not just about aesthetic creation but about driving measurable business outcomes. The requirement to "translate briefs into multiple creative directions" indicates an expectation of strategic thinking and creative problem-solving.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong educational foundation in Design, Visual Arts, Digital Marketing, or a related field is highly beneficial.

Experience:

• Minimum of 2 years of professional experience in design, visual content creation, or creative digital marketing roles.

• Demonstrated hands-on experience of at least 1 year specifically with AI image generation platforms such as Figma Weave, Freepik, Higgsfield, Runway, Midjourney, or comparable tools.

Required Skills:

• Advanced proficiency in AI image generation platforms (e.g., Midjourney, Runway, Freepik, Higgsfield) for creating diverse visual assets.

• Cross-platform design proficiency, including strong command of Figma and/or the Adobe Creative Suite (Photoshop, Illustrator).

• Exceptional visual sense and aesthetic judgment, with a keen eye for composition, lighting, color theory, typography, realism, and human anatomy.

• Proven ability to produce photorealistic, high-end marketing visuals that meet stringent quality standards.

• Solid understanding of performance marketing fundamentals, including concepts like Click-Through Rate (CTR), effective use of hooks, and conversion-focused creative strategies.

• Demonstrated ability to iterate quickly and effectively on visual concepts based on performance data and creative feedback.

• Meticulous attention to detail and an unwavering commitment to visual quality.

• Proactive and self-motivated with a mindset geared towards suggesting improvements and identifying opportunities, not just executing assigned tasks.

• Excellent communication and collaboration skills, with the ability to work effectively within a cross-functional team environment.

Preferred Skills:

• Basic understanding of how static visual assets can be translated and integrated into video production pipelines.

• Prior experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced, dynamic work environment with evolving priorities and project demands.

📝 Enhancement Note: The requirement for "1+ year of active hands-on experience with AI image generation platforms" alongside traditional design tools highlights the specialized nature of this role. The emphasis on "performance marketing basics" and "understanding of how visual content impacts campaign performance" points towards a need for candidates who can think analytically about creative effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong collection of AI-generated visuals is mandatory.

• The portfolio must demonstrate high-end visual sensibility, photorealism, and a deep understanding of composition, lighting, and human anatomy.

• Include examples that illustrate the ability to iterate on creative concepts and adapt visuals for different marketing channels and objectives.

• Showcase examples that highlight the application of AI tools in enhancing or extending existing photographic materials.

Process Documentation:

• Candidates are expected to have experience working within structured production workflows, utilizing project management tools like ClickUp for task tracking and documentation.

• The ability to clearly document all tasks, creative iterations, and performance-related feedback is a key requirement.

• Familiarity with providing and receiving feedback within a collaborative production process is essential for continuous improvement.

📝 Enhancement Note: The portfolio is the critical artifact for this role, serving as direct evidence of the candidate's AI creative capabilities and their understanding of performance marketing needs. The emphasis on "AI-generated visuals demonstrating quality and high-end visual sensibility" means the portfolio should be curated to showcase the best of their AI-driven creative work.

💵 Compensation & Benefits

Salary Range:

• Based on the role's requirements, experience level (2-5 years), and location (Warsaw, Poland), a competitive salary range can be estimated.

• For a mid-level AI Creative Designer in Warsaw, Poland, the typical gross annual salary range would be approximately €30,000 - €45,000 (approximately 130,000 - 195,000 PLN).

Benefits:

• Remote Work Flexibility: Full remote work arrangement, allowing for a flexible work-life balance and the ability to work from anywhere within Europe.

• Professional Development: Opportunities for continuous learning and development in cutting-edge AI technologies and performance marketing strategies.

• Global Team Collaboration: Exposure to a diverse, international team with opportunities to collaborate with professionals from various backgrounds and cultures.

• Cutting-Edge Technology: Access to and utilization of modern AI tools and MarTech stack to enhance creative output and efficiency.

• Impactful Work: The chance to directly contribute to client success by creating visuals that drive significant customer acquisition and business growth.

• Performance-Oriented Culture: A work environment that values data-driven decisions and rewards measurable impact.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week.

• The remote nature of the role allows for flexibility in managing daily schedules, provided that collaboration needs and project deadlines are met.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for specialized creative roles in Poland, considering the AI component and performance marketing focus. The benefits listed are inferred from the company description emphasizing innovation, global reach, and employee development within a tech-forward marketing context.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / MarTech Solutions. CapsLock operates at the intersection of technology, marketing, and AI, providing unique customer acquisition solutions for B2C clients often in competitive North American markets.

Company Size: While not explicitly stated, the description mentions a "diverse, global team" and "proprietary MarTech," suggesting a medium-to-large sized, established company with significant operational capacity.

Founded: The founding date is not provided, but the company's focus on pioneering "unique, scalable customer acquisition solutions" and "forward-thinking innovation" implies a relatively modern and agile operational structure.

Team Structure:

• The Design department appears to be scaling its AI visual production capabilities, indicating a growing and evolving team.

• This role likely sits within a larger Marketing or Creative division, collaborating closely with dedicated teams for copywriting, media production, and video editing.

Methodology:

• Data-Informed Creativity: A core methodology is the integration of AI-driven analytics with creative output to optimize campaign performance and improve conversion rates.

• Agile Production: The emphasis on rapid iteration, A/B testing, and adapting to performance data suggests an agile approach to creative development.

• Scalable Solutions: The company's focus on "unique, scalable customer acquisition solutions" means processes and creative outputs are designed for efficiency and high-volume application.

• Technology Integration: A strong reliance on proprietary MarTech and modern AI tools is central to their operational strategy.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's positioning as a "global IT marketing company" specializing in "customer acquisition solutions" and "AI-driven analytics" suggests a data-centric, results-oriented culture. The mention of "people, technology, and forward-thinking innovation" as core elements points to an environment that values both human creativity and technological advancement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring both foundational design skills and specific, hands-on experience with emerging AI creative technologies. It sits at the intersection of creative execution and performance marketing strategy.

Reporting Structure: The AI Creative Designer will likely report to a Design Lead or Head of Creative within the Design department. They will work closely with project managers and collaborate with stakeholders from Marketing, Copywriting, and Media Production teams.

Operations Impact: The primary impact of this role is directly tied to improving key performance indicators (KPIs) for client acquisition campaigns, such as conversion rates, CTR, and customer acquisition cost (CAC). By producing more effective visuals, the role directly influences revenue generation and client success.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in advanced AI image generation models, prompt engineering, and emerging AI creative tools, becoming a subject matter expert.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing strategies, A/B testing methodologies, and data analysis to further optimize creative output.

• Creative Strategy Development: Grow into roles that involve more strategic input on creative direction, campaign conceptualization, and advising on visual trends for client acquisition.

• Team Leadership: With proven success, opportunities may arise to mentor junior designers or lead specific AI creative production initiatives as the team scales.

• Cross-Functional Advancement: Potential to move into roles that bridge creative and marketing operations, focusing on MarTech integration or campaign optimization strategy.

📝 Enhancement Note: The growth path for an AI Creative Designer in a performance-focused marketing company is likely to involve deepening technical AI skills, enhancing analytical capabilities related to marketing performance, and potentially moving into strategic creative leadership over time.

🌐 Work Environment

Office Type: The company explicitly states a "Remote - Poland" work arrangement, with a note that they can "only hire in Europe for this role." This indicates a fully remote-first or remote-centric operational model.

Office Location(s): While the company operates globally, the primary hiring region for this role is Europe, with specific reference to Warsaw, Poland, and the possibility of hiring within other European countries.

Workspace Context:

• Collaborative Digital Environment: Expect a highly digitized and collaborative work environment where communication and teamwork happen primarily through digital platforms (e.g., Slack, ClickUp, video conferencing).

• Access to Advanced Tools: Employees will have access to a sophisticated technology stack, including advanced AI generative tools, design software, and project management systems.

• Cross-Functional Interaction: Opportunities for frequent interaction with diverse teams, including marketers, copywriters, media producers, and potentially data analysts, fostering a dynamic exchange of ideas.

• Focus on Efficiency: The work environment is likely optimized for efficiency and productivity, with clear processes and expectations for task completion.

Work Schedule:

• While a standard 40-hour work week is expected, the remote nature offers flexibility in managing daily tasks.

• Candidates should be prepared to adapt their schedule to accommodate collaboration needs with teams in different time zones and meet critical campaign deadlines.

📝 Enhancement Note: The fully remote and Europe-wide hiring scope suggests an emphasis on asynchronous communication and self-management, balanced with scheduled collaborative sessions to ensure team cohesion and project alignment.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Review: Initial screening of resumes and portfolios to assess experience with AI tools, design skills, and understanding of performance marketing.

2. Initial Screening Call: A brief conversation with a recruiter or hiring manager to discuss your background, motivation, and suitability for the role, focusing on key requirements and cultural fit.

3. Portfolio Presentation & Technical Interview: A more in-depth session where you will present your portfolio, discussing specific AI projects, your creative process, and how your work impacts performance metrics. This may also include technical questions about AI tools and design principles.

4. Skills Assessment/Creative Challenge: You might be given a small creative challenge or a scenario-based task to assess your problem-solving skills, creative thinking, and ability to apply AI tools under specific constraints.

5. Final Interview: A discussion with the hiring manager or senior team members to assess overall fit, strategic thinking, and long-term potential within the team.

Portfolio Review Tips:

• Curate for Impact: Showcase 4-6 of your strongest AI-generated visual campaigns or projects. Prioritize work that demonstrates photorealism, high visual quality, and clear impact on performance metrics (e.g., increased CTR, conversion rates).

• Tell the Story: For each project, clearly articulate the brief, your creative process, the AI tools used, the challenges faced, and the results achieved. Use case study formats to highlight ROI.

• Demonstrate Versatility: Include examples of different types of visuals (e.g., static ads, lifestyle imagery, product shots, retouched photos) and across different platforms if possible.

• Highlight AI Proficiency: Clearly explain your role in the AI generation process, from prompt engineering to refining outputs. Show how you integrate AI with traditional design tools.

• Be Prepared to Defend Choices: Be ready to discuss why you made specific creative decisions and how they align with marketing objectives and performance goals.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any creative challenge, identifying the core objective, target audience, and constraints.

• Think Performance-First: Approach the challenge with a focus on how your creative solution will drive measurable results (conversions, engagement).

• Showcase AI Integration: Demonstrate how you would leverage AI tools effectively and efficiently to achieve the desired outcome.

• Structure Your Response: Organize your thoughts and presentation logically, clearly outlining your approach, execution steps, and expected impact.

• Time Management: Practice completing tasks within a given timeframe, as efficiency is a key aspect of this role.

📝 Enhancement Note: The interview process is heavily weighted towards evaluating the candidate's practical skills and their ability to translate creative output into business results, emphasizing the portfolio as the primary proof of capability.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency with tools such as Midjourney, Runway, Freepik, Higgsfield, and potentially others like DALL-E or Stable Diffusion. The ability to effectively use these for photorealism, concept generation, and asset enhancement is critical.

• Design Software: Strong command of Figma for design integration, prototyping, and collaborative workflows.

• Adobe Creative Suite: Expertise in Photoshop for retouching, image manipulation, and final asset refinement. Illustrator may also be used for graphic elements.

Analytics & Reporting:

CRM & Automation:

• Project Management: Proficiency with ClickUp for task management, documentation, and workflow tracking within the team.

• Collaboration Tools: Experience with communication platforms like Slack and video conferencing tools (e.g., Zoom, Google Meet) for seamless remote collaboration.

📝 Enhancement Note: The technology stack emphasizes a blend of cutting-edge AI creative tools and established design software, integrated within a project management framework for efficient workflow execution.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using performance data and AI analytics to inform creative decisions and drive measurable results.

• Innovation & Forward-Thinking: A culture that encourages exploring and adopting new technologies, particularly in the rapidly evolving field of AI creative generation.

• Collaboration & Open Communication: Valuing teamwork, active listening, and transparent communication across diverse, global teams to achieve shared objectives.

• Client-Centric Focus: A commitment to delivering high-quality, impactful solutions that directly contribute to client success and customer acquisition goals.

• Efficiency & Execution: A mindset geared towards efficient workflows, timely delivery, and a proactive approach to problem-solving.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely and collaboratively with marketers, copywriters, and production teams, ensuring visual assets are fully aligned with campaign strategy and messaging.

• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to refine creative output and improve processes.

• Agile Adaptation: A willingness to adapt creative approaches and workflows based on performance data and evolving project requirements.

• Knowledge Sharing: Encouraging the sharing of insights on new AI tools, creative techniques, and performance marketing best practices across the team.

📝 Enhancement Note: The company culture appears to be a dynamic mix of technological innovation, data-driven strategy, and collaborative execution, all aimed at achieving tangible client acquisition results.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous advancements in AI image generation technology requires ongoing learning and adaptation.

• Maintaining Photorealism and Quality: Consistently achieving high levels of photorealism and avoiding AI artifacts can be challenging and requires meticulous attention to detail and advanced prompting skills.

• Balancing Creativity with Performance: Effectively translating creative vision into visuals that demonstrably improve conversion rates requires a deep understanding of both design principles and marketing psychology.

• Cross-Time Zone Collaboration: Working effectively with a global team across different time zones necessitates strong asynchronous communication skills and proactive scheduling.

• Client-Specific Requirements: Adapting creative output to meet diverse client brand guidelines and product specifications while maintaining AI efficiency.

Learning & Development Opportunities:

• Advanced AI Prompt Engineering: Opportunities to become an expert in crafting sophisticated prompts for nuanced AI image generation.

• Performance Marketing Insights: Deepen understanding of A/B testing, conversion rate optimization (CRO), and marketing funnel dynamics to better inform creative strategy.

• New Tool Exploration: Continuous exposure to and training on new AI creative tools and MarTech solutions as they emerge.

• Creative Strategy Workshops: Participation in sessions focused on developing innovative creative concepts and campaign strategies.

• Mentorship Programs: Potential for mentorship from senior creatives or performance marketers, offering guidance on career progression and skill development.

📝 Enhancement Note: The challenges are inherent to working with cutting-edge technology and performance-driven marketing, while the growth opportunities focus on developing specialized expertise in AI creative and strategic marketing impact.

💡 Interview Preparation

Strategy Questions:

• "How do you approach generating AI visuals for a campaign with a specific target audience and conversion goal?" (Focus on your process, tool selection, and how you'd iterate based on potential performance metrics.)

• "Describe a time you had to adapt your creative output based on performance data or feedback. What was the outcome?" (Prepare a specific example showcasing your ability to iterate and optimize based on results.)

• "How do you ensure photorealism and high visual quality when using AI generation tools, especially concerning human anatomy or complex textures?" (Discuss your techniques for prompt engineering, parameter tuning, and post-generation refinement.)

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and the use of AI in marketing?" (Research the company's website and recent news; connect your skills to their mission.)

• "How do you envision your role contributing to improving conversion rates for our clients?" (Link your AI creative skills directly to business outcomes.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the tools used, the creative process, and the results. Quantify impact whenever possible.

• Highlight AI-Specific Contributions: Detail your prompt engineering skills, how you refined AI outputs, and any challenges overcome in achieving the final visual.

• Demonstrate Performance Awareness: Explain how your visual choices were informed by marketing best practices or how you anticipate they will drive performance.

• Keep it Concise: Focus on quality over quantity. Present your strongest, most relevant work clearly and efficiently within the allotted time.

• Be Ready for Q&A: Anticipate questions about your process, tool choices, and creative decisions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of both AI creative execution and performance marketing principles, backed by concrete examples from your portfolio.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided application link on Comeet.

• Portfolio Customization: Ensure your portfolio prominently features your best AI-generated visual work, clearly highlighting your proficiency with tools like Midjourney, Runway, and Figma/Adobe Suite. Tailor the selection to showcase examples relevant to performance marketing and high-end visual quality.

• Resume Optimization: Update your resume to emphasize your experience with AI image generation platforms, your understanding of performance marketing metrics (CTR, conversion rates), and your ability to iterate creatively based on data. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, particularly how you use AI tools to achieve photorealistic results and drive campaign performance. Prepare specific examples for behavioral and technical questions.

• Company Research: Familiarize yourself with CapsLock's business model, client acquisition solutions, and their emphasis on technology and innovation. Understand their market position and how your role contributes to their overall mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.