AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote - Croatia (Europe)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition by producing high-quality AI-generated visual creatives for performance marketing campaigns.

• Collaborate with marketing and copywriting teams to translate data-informed insights into compelling visual narratives that enhance conversion rates.

• Leverage cutting-edge generative AI tools and traditional design pipelines to create photorealistic imagery, lifestyle scenes, and product visuals for paid media and landing pages.

• Iterate rapidly on visual concepts, supporting A/B testing initiatives and optimizing creative output based on campaign performance data.

• Maintain stringent quality standards for visual realism, brand consistency, and technical execution within a fast-paced, global IT marketing environment.

📝 Enhancement Note: This role is specifically for candidates located within Europe, emphasizing a need for regional understanding and operational alignment. The focus on "customer acquisition solutions" and "performance marketing" highlights the performance-driven nature of the role, demanding a strong connection between creative output and measurable business results.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality, photorealistic visual assets using AI tools (Midjourney, Runway, etc.) for performance marketing campaigns across Facebook, Instagram, YouTube, Google, and landing pages.

• Creative Iteration & Optimization: Develop multiple creative variations of static ads, lifestyle imagery, and human character visuals to support A/B testing and continuous campaign optimization.

• Image Enhancement & Extension: Utilize AI and traditional design tools (Figma, Adobe Creative Suite) to enhance, retouch, and extend existing imagery, ensuring visual consistency and brand alignment.

• Performance-Driven Design: Translate marketing briefs and performance data into visually compelling creative directions that directly aim to improve click-through rates (CTR) and conversion rates.

• Quality Assurance: Ensure all AI-generated visuals meet high standards for realism, including lighting, composition, anatomy, and texture, while actively identifying and correcting AI artifacts.

• Workflow Integration: Document tasks clearly in ClickUp and prepare assets for seamless integration into video production pipelines and marketing funnels.

• Tool Exploration & Integration: Proactively research, test, and integrate new AI tools and techniques to enhance output quality and production efficiency.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production specialists, and video editors to ensure cohesive campaign messaging and visual strategy.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role blending generative AI expertise with traditional design skills, underpinned by a performance marketing mindset. The emphasis on "multiple creative variations," "A/B testing," and "conversion-focused creative" signals that this is not just about aesthetic design but about measurable impact on campaign success.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated understanding of design principles and performance marketing are paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience:

• Minimum of 2 years of experience in design, visual content creation, or creative digital marketing.

Required Skills:

• AI Image Generation: Proficient in using modern AI tools and models for image creation and enhancement.

• Design Software Proficiency: Cross-platform skills in connecting AI outputs with traditional design pipelines, including Figma and Adobe Creative Suite.

• Visual Design Acumen: Strong understanding of composition, lighting, color theory, typography, realism, and human anatomy.

• Performance Marketing Awareness: Basic understanding of performance marketing principles, including CTR, hooks, and conversion-focused creative strategies.

• Iterative Design: Ability to quickly iterate on visual concepts based on performance data and creative feedback.

• Attention to Detail: Meticulous attention to detail ensuring high visual quality and consistency.

• Proactive Mindset: Initiative to suggest improvements and explore new creative avenues beyond task execution.

• Communication & Collaboration: Clear communication skills and ability to work effectively within a global, cross-functional team.

• Portfolio: A robust portfolio showcasing AI-generated visuals with demonstrated quality, high-end visual sensibility, and understanding of marketing application.

• English Proficiency: Upper-intermediate English (B2) or higher for effective communication.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals (e.g., home services, insurance, finance).

• Adaptability to work in a fast-moving environment with evolving priorities.

📝 Enhancement Note: The requirement for "1+ year of active hands-on experience with AI image generation platforms" is a critical differentiator, positioning this role at the forefront of emerging creative technologies. The emphasis on a "portfolio with AI-generated visuals" and "understanding of performance marketing basics" highlights the dual need for technical AI skill and marketing effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Showcase: A dedicated section demonstrating proficiency with AI image generation tools, showcasing a range of styles including photorealism, lifestyle, and character generation.

• Performance-Oriented Case Studies: Examples of creative work where visuals directly contributed to improved campaign metrics (e.g., increased CTR, higher conversion rates), detailing the process from brief to outcome.

• Traditional Design Integration: Examples illustrating how AI outputs have been refined, integrated, or extended using tools like Figma or Adobe Creative Suite to meet specific project requirements.

• Brand Consistency Examples: Demonstrations of maintaining brand guidelines or product specifications across multiple AI-generated assets for a single campaign or client.

Process Documentation:

• Workflow Design & Optimization: Ability to document and potentially optimize the workflow for AI-driven creative production, from prompt engineering to final asset delivery.

• AI Tool Integration: Clear explanation of how different AI tools were leveraged and integrated within the creative process to achieve specific results.

• Performance Feedback Loop: Examples of how performance data was used to inform subsequent creative iterations and prompt engineering strategies.

📝 Enhancement Note: The emphasis on a "portfolio with AI-generated visuals" and the requirement to "document all tasks clearly in ClickUp" suggest a need for candidates who not only produce creative output but also understand and can articulate the processes behind it, especially within a structured project management framework.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-level AI Creative Designers with 2-5 years of experience, operating remotely within Europe, the estimated salary range is €45,000 - €70,000 annually. This range can vary based on specific experience, skill set, and the exact location within Europe due to cost of living and market demand.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Europe.

• Global Collaboration: Opportunity to work with a diverse, international team and contribute to international marketing campaigns.

• Cutting-Edge Technology: Access to and utilization of advanced AI tools and MarTech stack.

• Professional Development: Support for continuous learning and integration of new AI technologies.

• Performance-Oriented Culture: A dynamic environment focused on achieving measurable results and driving client success.

• Contribution to Scalable Solutions: Play a key role in developing unique, scalable customer acquisition solutions for B2C clients.

Working Hours: The role typically requires 40 hours per week, with flexibility to accommodate different European time zones and collaborative needs with North American partners. A results-oriented approach is valued over strict adherence to traditional office hours.

📝 Enhancement Note: Given the remote nature and the company's global reach, the salary estimate is benchmarked against European markets for similar roles. The "Europe" restriction for hiring is a significant factor. The benefits lean towards flexibility, technological advancement, and professional growth within a performance-driven framework.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / MarTech / Customer Acquisition Solutions

Company Size: CapsLock is a growing global company, likely falling into the 50-250 employee range, indicating a dynamic and potentially agile operational structure. This size allows for cross-functional interaction while maintaining specialized teams.

Founded: Founded in an era where digital marketing and IT solutions were rapidly evolving, CapsLock has positioned itself at the intersection of technology and marketing, focusing on scalable customer acquisition.

Team Structure:

• Design Department: This role sits within a scaling Design department, specifically focused on AI visual production.

• Cross-Functional Teams: Close collaboration is expected with marketers, copywriters, media production, and video editors, forming project-specific teams.

• Global Reach: The team is diverse and global, with a presence across Europe and serving primarily North American clients.

Methodology:

• Data-Informed Innovation: CapsLock emphasizes data-driven decision-making, integrating AI-driven analytics with MarTech to create unique acquisition models.

• Agile Execution: The "fast-moving environment with evolving priorities" suggests an agile approach to campaign management and creative development.

• Product Ecosystem Focus: The company builds and refines an internal product ecosystem to power acquisition models, indicating a systematic and technology-centric approach to operations.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's focus on "unique, scalable customer acquisition solutions" and "AI-driven analytics" points to a company that values innovation, data, and efficiency. The emphasis on an "internal product ecosystem" suggests a structured, technology-forward approach to operations and marketing.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative and design function, with a specific focus on AI-driven visual production. It represents a significant opportunity for individuals looking to specialize in the rapidly evolving field of generative AI for marketing.

Reporting Structure: The AI Creative Designer will likely report to a Design Lead or Creative Director within the Design department, with close daily interaction and project-based reporting to marketing campaign managers.

Operations Impact: The primary impact of this role is directly on campaign performance and customer acquisition. By creating more effective visual assets, the AI Creative Designer will directly influence key performance indicators (KPIs) such as CTR, conversion rates, and ultimately, client revenue and acquisition cost.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI prompting, new model integration, and AI-driven creative strategy.

• Performance Marketing Acumen: Develop a stronger understanding of marketing funnels, A/B testing methodologies, and data analysis for creative optimization.

• Creative Leadership: Progress into roles managing AI creative teams, developing creative strategies for new campaigns, or specializing in specific high-CPA verticals.

• Cross-Functional Skill Development: Gain exposure to video production pipelines and broader MarTech integration.

• Industry Trend Integration: Become a subject matter expert in the rapidly evolving landscape of AI in creative marketing.

📝 Enhancement Note: The "AI Creative Designer" title signifies a forward-looking career path. Growth opportunities will likely involve mastering new AI technologies and demonstrating how they can be strategically applied to drive measurable marketing outcomes, aligning with the company's focus on scalable acquisition solutions.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for employees within the specified European region.

Office Location(s): While the company is global, this specific role is restricted to candidates located within Europe. This allows for easier collaboration within European time zones and compliance with regional employment laws.

Workspace Context:

• Virtual Collaboration: The environment is highly collaborative but virtual, relying on tools like ClickUp, Slack (or similar), and video conferencing for communication and project management.

• Technology-Centric: Access to and proficiency with a modern technology stack, including AI generation tools, design software, and project management platforms, is fundamental.

• Global Team Interaction: Opportunities to interact with a diverse, international team, fostering a global perspective on marketing and creative strategies.

Work Schedule: The standard is 40 hours per week, but flexibility is key. This allows individuals to manage their schedules effectively while ensuring availability for critical collaborative sessions and campaign deadlines. The focus is on output and responsiveness rather than rigid hours.

📝 Enhancement Note: The fully remote, Europe-based nature of the role necessitates strong self-discipline, excellent asynchronous communication skills, and comfort with digital collaboration tools to maintain team cohesion and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications, AI experience, and design sensibility.

• Technical/Creative Assessment: A practical exercise or challenge designed to evaluate AI generation skills, prompt engineering, and iterative design capabilities, potentially involving a brief to create specific assets.

• Portfolio Deep Dive: A discussion focused on the candidate's portfolio, delving into specific projects, creative decisions, AI tool usage, and the impact of their work on campaign performance.

• Team/Cultural Fit Interview: Conversation with hiring managers and potential team members to assess collaboration style, problem-solving approach, and alignment with CapsLock's values and fast-paced environment.

• Final Interview: Discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase your AI generation tools and techniques. Use case studies to explain your prompt engineering process and how you achieved specific visual outcomes.

• Demonstrate Performance Impact: For each project, quantify the results where possible. If direct metrics are unavailable, explain how your creative choices were intended to influence performance and why.

• Showcase Iteration: Include examples of how you iterated on designs based on feedback or performance data. This demonstrates adaptability and a results-oriented approach.

• Integrate Traditional Skills: Ensure examples show how you combined AI outputs with traditional design tools (Figma, Adobe Suite) for a polished, professional result.

• Clarity and Conciseness: Present your portfolio in a clear, well-organized format. Be ready to verbally walk through your thought process and decision-making for each piece.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative brief provided for a challenge. Identify the target audience, campaign objective, and key messaging.

• Prompt Engineering Practice: Rehearse crafting effective prompts for AI image generators, focusing on achieving realism, specific styles, and desired compositions.

• Rapid Iteration: Be prepared to quickly generate multiple variations and refine them based on simulated feedback or performance metrics.

• Articulate Your Process: Be ready to explain your creative choices, the tools you used, and how your work aligns with performance marketing goals.

📝 Enhancement Note: The emphasis on a "portfolio with AI-generated visuals" and the practical assessment suggest that candidates will be evaluated not just on their ability to use AI tools, but on their strategic application of these tools to achieve measurable marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik, Higgsfield (or similar advanced AI tools). Proficiency in prompt engineering and understanding of different model capabilities is key.

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator). Essential for refining AI outputs, creating layouts, and ensuring brand consistency.

• Project Management: ClickUp. Crucial for task management, documentation, and team collaboration.

Analytics & Reporting:

CRM & Automation:

• Not directly involved, but an awareness of how creative assets fit into marketing funnels and automation workflows is beneficial.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and ClickUp, alongside a list of AI generation platforms, defines the core technical stack. Candidates must demonstrate proficiency in both AI-native tools and established design/workflow management software.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embraces new technologies like AI to create unique solutions.

• Data-Driven Decision Making: Relies on AI-driven analytics and performance data to inform creative output and strategy.

• Client Success Focus: Dedicated to delivering scalable customer acquisition solutions that drive profitability for clients.

• Global Collaboration: Values diversity, open communication, and the exchange of ideas across a global team.

• Efficiency & Scalability: Aims to build optimized operations and flexible scaling models through internal product ecosystems and technology.

Collaboration Style:

• Cross-Functional Integration: Works closely with marketing, copywriting, and production teams, fostering a holistic approach to campaign development.

• Open Communication: Encourages the exchange of new ideas and feedback across different functions and geographies.

• Results-Oriented Partnership: Collaborates with a focus on achieving shared performance goals and client objectives.

📝 Enhancement Note: CapsLock's culture appears to be a blend of technological innovation, data-centricity, and a strong client-service orientation, all facilitated by a global, collaborative team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with new AI models, tools, and best practices in a fast-changing field.

• Maintaining Realism and Quality: Consistently producing photorealistic visuals that meet high standards and avoid AI artifacts.

• Balancing Creativity with Performance: Translating performance data and marketing objectives into visually engaging and effective creative assets.

• Cross-Cultural Communication: Collaborating effectively with a diverse global team across different time zones and communication styles.

• Adapting to Evolving Client Needs: Responding to dynamic campaign requirements and client product specifications in a fast-moving environment.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced features of leading AI generation platforms and explore emerging technologies.

• Performance Marketing Insights: Gain hands-on experience with A/B testing, conversion rate optimization, and data analysis for creative effectiveness.

• Cross-Disciplinary Exposure: Learn about video production workflows and how static visuals contribute to broader media strategies.

• Creative Strategy Development: Contribute to higher-level creative conceptualization and strategy for client campaigns.

• Industry Conferences & Training: Potential for participation in relevant industry events and specialized training programs for AI and digital marketing.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the intersection of generative AI and performance marketing, a skill set in high demand. Continuous learning is implicit in this role's domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a photorealistic image of a [specific subject] using AI, focusing on achieving [specific lighting/composition]." (Assesses prompt engineering and technical AI skills.)

• "How do you ensure your AI-generated visuals align with brand guidelines and marketing objectives? Provide an example." (Tests understanding of brand consistency and strategic application of visuals.)

• "Walk me through a project where you iterated on visuals based on performance data. What changes did you make, and what was the outcome?" (Evaluates iterative design and data-informed optimization.)

Company & Culture Questions:

• "What excites you about CapsLock's approach to customer acquisition using AI?" (Gauges interest in the company's mission and technology.)

• "How do you stay updated with the latest advancements in AI creative tools?" (Assesses proactive learning and industry engagement.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight AI-generated work first, followed by traditional design skills. Use clear headings and concise descriptions.

• Tell a Story for Each Project: For key pieces, explain the brief, your creative process (including AI prompting), the challenges you faced, the solutions you implemented, and the results achieved.

• Quantify Success: Whenever possible, include metrics or data that demonstrate the impact of your visuals on campaign performance.

• Demonstrate Iteration: Show variations of a creative concept and explain the rationale behind the changes.

• Be Ready for Live Prompts: In some cases, you might be asked to demonstrate prompt engineering live or discuss hypothetical scenarios.

📝 Enhancement Note: Interview preparation should focus on demonstrating a practical understanding of AI tools, a clear connection between creative output and marketing performance, and the ability to articulate one's process within a collaborative, remote setting.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Curate Your AI Portfolio: Ensure your portfolio prominently features your best AI-generated visuals, clearly explaining the tools and techniques used. Select 2-3 strong case studies that demonstrate problem-solving, iteration, and performance impact.

• Tailor Your Resume: Highlight your experience with AI image generation platforms, design software (Figma, Adobe Creative Suite), and any performance marketing exposure. Use keywords from the job description like "AI image generation," "photorealistic," "performance marketing," and "conversion rates."

• Prepare Your Narrative: Be ready to articulate your creative process, your understanding of AI's role in marketing, and how you measure success. Practice walking through your portfolio and explaining your design decisions and their impact.

• Research CapsLock: Understand the company's mission, services, and focus on AI-driven customer acquisition. Be prepared to discuss why their approach resonates with you and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data and general industry knowledge. Specific details regarding compensation, benefits, and exact interview processes should be verified directly with CapsLock during the application process.