55682431005 - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Activate Talent

Location: Brazil

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: March 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static paid social ads to drive measurable results for digital marketing campaigns.

• Collaborate closely with marketing and growth teams to execute direct-response creative strategies.

• Produce multiple creative variations for A/B testing and campaign optimization.

• Maintain brand consistency while adapting creatives for various platforms and formats.

• Deliver fast, reliable, and detail-oriented design work to support campaign scaling.

📝 Enhancement Note: While the core title is "Graphic Designer," the description heavily emphasizes "paid social ads," "performance marketing," and "direct-response creative." This indicates a specialized role focused on driving measurable results through visual design for advertising, rather than general graphic design. The emphasis on "high-converting" and "performance-focused design" positions this role within a broader marketing operations or growth marketing function.

📈 Primary Responsibilities

• Design visually engaging and scroll-stopping static ad creatives specifically for paid social media campaigns on platforms such as Facebook, Instagram, and TikTok.

• Develop multiple creative variations of ads through A/B testing methodologies to identify top-performing designs and optimize campaign effectiveness.

• Adapt and reformat existing or new creatives to suit different aspect ratios, placements, and platform specifications, ensuring optimal display across diverse digital environments.

• Translate marketing briefs, compelling hooks, and ad copy into visually persuasive ads that clearly communicate value propositions and drive desired user actions.

• Consistently deliver high-quality creatives on a rapid turnaround schedule to support the scaling of paid advertising efforts and meet aggressive campaign timelines.

• Apply principles of direct-response marketing, ensuring clear messaging, effective visual hierarchy, and prominent calls-to-action (CTAs) are integrated into all designs.

• Iterate on designs based on performance data, A/B test results, and feedback from the marketing and growth teams to continuously improve conversion rates.

• Maintain a strong understanding of current paid social design trends, platform best practices, and emerging creative strategies to keep campaigns fresh and effective.

• Ensure all designs align with the company's visual identity, brand guidelines, and overall creative direction, presenting a premium, clear, and conversion-focused aesthetic.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing outcomes, indicating this role is crucial for the success of paid advertising efforts. The need for rapid iteration and data-driven design suggests a dynamic environment where quick adaptation is key to achieving growth targets.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly beneficial.

Experience: 2-5 years of proven experience in graphic design, with a strong focus on creating assets for digital marketing and paid advertising.

Required Skills:

• Proven experience designing high-converting static ad creatives for paid social media campaigns.

• A robust portfolio showcasing examples of static ad creatives that have demonstrated successful conversion rates.

• Advanced proficiency in industry-standard design software, including Adobe Photoshop and Illustrator, or Canva at an advanced level.

• Ability to produce high-quality work quickly and efficiently without compromising design standards or effectiveness.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles as applied to advertising.

• Familiarity with digital marketing principles, particularly direct-response advertising and conversion-focused design.

• Excellent communication skills to effectively interpret briefs and provide design rationale.

Preferred Skills:

• Experience in e-commerce, lead generation, or information product industries.

• Understanding of A/B testing methodologies and performance metrics analysis for creatives.

• Basic motion design or short-form video editing skills for animated ads or supplementary content.

• Experience working collaboratively with remote marketing and growth teams.

• Familiarity with performance marketing analytics tools and reporting dashboards.

📝 Enhancement Note: The emphasis on a strong portfolio that demonstrates "conversion success" is critical. Candidates should be prepared to highlight specific campaigns and results achieved with their designs. Proficiency in Photoshop, Illustrator, or Canva is essential, with Canva being acceptable at an advanced level, suggesting a need for efficiency and ease of iteration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of at least 5-7 distinct paid social ad creative case studies.

• Each case study should clearly outline the campaign objective, target audience, design rationale, and the specific creative elements used.

• Quantifiable results are paramount: include data points such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), or return on ad spend (ROAS) directly attributable to the featured ad creatives.

• Showcase variety in ad formats, styles, and campaign types (e.g., e-commerce, lead gen, app installs) to demonstrate versatility.

Process Documentation:

• While formal process documentation is not explicitly required, candidates should be prepared to discuss their personal design workflow.

• This includes how they approach brief interpretation, concept development, design execution, iteration based on feedback, and final delivery.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for tracking and managing creative requests and deadlines is a plus.

• Understanding of file management best practices for design assets and version control.

📝 Enhancement Note: The portfolio is the most critical component. It must go beyond aesthetic appeal to demonstrate a clear understanding of how design directly impacts marketing performance and ROI. Candidates should be ready to articulate the "why" behind their design choices and link them to measurable business outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote, full-time Graphic Designer with 2-5 years of experience specializing in paid social ads in Brazil, the estimated salary range is R$ 4,500 - R$ 8,000 per month. This range can vary based on specific skill sets, portfolio strength, and negotiation.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with a dynamic marketing and growth team focused on performance.

• Exposure to cutting-edge digital marketing strategies and advertising platforms.

• Contribution to high-impact campaigns with direct visibility into performance metrics.

• Potential for professional development and skill expansion in performance marketing design.

• Remote work setup support (specifics to be confirmed by the company).

Working Hours: The role requires adherence to US Time Zone working hours, with an expected commitment of approximately 40 hours per week. Flexibility may be available, but core availability during US business hours is crucial for effective collaboration with the marketing and growth teams.

📝 Enhancement Note: Salary is estimated based on typical mid-level graphic designer roles in Brazil with a specialization in digital marketing and paid advertising, adjusted for a remote position and the specified experience level. Actual compensation will depend on the candidate's qualifications and negotiation. The primary benefit highlighted is the remote nature of the role and the focus on performance-driven marketing, which can be appealing to designers seeking to impact business results directly.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruitment (Activate Talent) / Digital Marketing & E-commerce (Client-facing role)

Company Size: Activate Talent is a company that likely supports multiple clients. The direct team might be small and agile, working within a client's marketing department. The culture is geared towards performance, speed, and data-driven decision-making, reflecting the demands of the digital advertising space.

Founded: Activate Talent's founding date is not specified, but their focus on modern talent solutions suggests a contemporary approach to recruitment and placement.

Team Structure:

• The Graphic Designer will likely be part of a client's marketing or growth team, reporting to a Marketing Manager or Growth Lead.

• This team is responsible for executing paid advertising campaigns, requiring close collaboration with copywriters, media buyers, and performance analysts.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on A/B testing and performance metrics.

• Agile workflow principles are likely employed to facilitate fast iteration and deployment of ad creatives.

• Continuous learning and adaptation to evolving platform algorithms and user trends are expected.

Company Website: www.activatetalent.com

📝 Enhancement Note: The company context is twofold: Activate Talent acts as the employer, while the role's direct operational environment is within a client's marketing team, likely in e-commerce or lead generation. This means the culture will be heavily influenced by the client's needs for rapid, results-oriented marketing execution.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer (2-5 years) with a specialization in Performance Marketing Creatives. This role is highly specialized and focuses on driving direct business outcomes through design.

Reporting Structure: The designer will report to a Marketing Manager, Growth Lead, or a senior member of the marketing team within the client organization. This structure ensures direct alignment with campaign objectives and performance targets.

Operations Impact: This role has a direct and measurable impact on revenue by creating ad creatives that drive traffic, leads, and sales. Success is quantified through key performance indicators (KPIs) like CTR, conversion rates, and ROAS.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, becoming a go-to specialist in direct-response design for paid social.

• Skill Expansion: Develop skills in motion graphics, short-form video editing, or basic analytics to enhance creative offerings.

• Client Impact: Gain experience working with diverse clients and industries, understanding varied market dynamics and consumer behaviors.

• Team Leadership: Potentially move into a Senior Graphic Designer role, mentoring junior designers or leading creative strategy for specific campaigns or client accounts.

• Cross-functional Learning: Develop a stronger understanding of media buying, campaign management, and marketing analytics through close collaboration.

📝 Enhancement Note: The growth path for this role is heavily tied to performance marketing. Advancement will likely involve not just design prowess but also a sophisticated understanding of how design contributes to marketing ROI, potentially leading to roles with greater strategic input or leadership within performance creative teams.

🌐 Work Environment

Office Type: Fully remote, allowing for a flexible work environment from any location within Brazil.

Office Location(s): Remote within Brazil. The role requires adherence to US Time Zone working hours, necessitating good time management and communication skills to bridge geographical and timezone differences.

Workspace Context:

• The designer will need a reliable internet connection and a functional workspace conducive to creative output.

• Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing), requiring strong virtual communication skills.

• Access to necessary design software and tools will be provided or expected to be managed by the individual.

• The environment is fast-paced and results-oriented, demanding a proactive and adaptable approach.

Work Schedule: Full-time, approximately 40 hours per week, with a strong emphasis on availability during US Time Zone business hours for real-time collaboration and feedback.

📝 Enhancement Note: The remote nature is a significant aspect, but the requirement to align with US Time Zones is critical. Candidates must be comfortable managing their schedule to accommodate this overlap, which is essential for effective collaboration with the client's marketing team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios to assess relevant experience and design capabilities.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific case studies, design choices, and performance results. This stage assesses their understanding of direct-response marketing and their ability to articulate their process.

• Skills Assessment/Design Challenge: A practical exercise may be given to evaluate design speed, proficiency in required tools, and ability to translate a brief into a high-converting ad creative within a limited timeframe.

• Cultural Fit & Team Interview: Discussion to assess work style, collaboration approach, adaptability, and alignment with the team's fast-paced, results-driven culture.

Portfolio Review Tips:

• Highlight Conversion: Clearly label ads that performed well and be ready to explain why they succeeded, linking design elements to specific outcomes (e.g., "This CTA placement increased clicks by 15%").

• Showcase A/B Tests: Include examples where you created variations for testing and explain the hypotheses behind the changes and the results.

• Detail Your Process: Be prepared to walk through your workflow from brief to final asset, explaining your decision-making at each stage.

• Quantify Everything: Wherever possible, use numbers and data to support your claims about performance.

• Tailor Your Presentation: Focus on examples most relevant to paid social ads and direct-response marketing.

Challenge Preparation:

• Practice designing quick, impactful ad creatives under time constraints.

• Familiarize yourself with common direct-response design principles and current paid social ad trends.

• Be ready to explain your design choices concisely and justify them with marketing objectives.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio. Candidates should select their strongest, most results-driven work and be prepared to defend their design decisions with data and marketing logic. The ability to perform under pressure (design challenge) is also a key evaluation point.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image manipulation, compositing, and creating high-fidelity static ad graphics.

• Adobe Illustrator: Crucial for creating vector elements, logos, typography-heavy ads, and ensuring scalability of assets.

• Canva: Advanced proficiency required, indicating its use for rapid iteration, template-based design, or specific campaign needs where speed is paramount.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret data from platforms like Facebook Ads Manager, Google Analytics, or third-party reporting tools is beneficial for informed design decisions.

CRM & Automation:

• Not directly applicable to the core design function, but understanding how ad creatives feed into broader marketing funnels and CRM data is a plus.

📝 Enhancement Note: Proficiency in Photoshop and Illustrator is standard. The explicit mention of "Canva (advanced level)" suggests a need for speed and potentially collaborative templating, indicating that while high-end design skills are valued, practical application and rapid deployment are prioritized.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on achieving measurable results and contributing directly to campaign success.

• Speed & Efficiency: The ability to produce high-quality work quickly and adapt to fast-changing campaign needs.

• Data-Informed: Utilizing performance data and A/B testing insights to guide design decisions.

• Collaboration: Working effectively with marketing teams, accepting feedback, and iterating designs.

• Detail-Oriented: Ensuring accuracy, brand consistency, and high production quality in all deliverables.

Collaboration Style:

• Highly collaborative, with frequent communication and feedback loops with marketing managers, copywriters, and media buyers.

• Open to iterative design processes and constructive criticism to achieve the best possible campaign outcomes.

• Proactive communication regarding project status, potential roadblocks, and design recommendations.

📝 Enhancement Note: The culture is centered around performance and speed. Designers are expected to be active participants in the marketing process, not just order-takers. They should be comfortable with iteration and see design as a tool to drive business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast Turnaround Pressure: Consistently meeting tight deadlines for multiple ad creative variations.

• Data Interpretation: Translating performance data into actionable design improvements.

• Balancing Aesthetics and Performance: Creating visually appealing ads that also adhere strictly to direct-response marketing principles.

• Platform Adaptability: Staying current with the ever-changing design requirements and best practices of various social media platforms.

• Remote Collaboration: Maintaining strong communication and integration within a remote team structure.

Learning & Development Opportunities:

• Mastering Performance Creative: Becoming an expert in designing ads that consistently convert across different industries and platforms.

• Advanced A/B Testing: Deepening understanding of testing methodologies and how to design for specific hypotheses.

• Motion Graphics/Video: Acquiring skills in animation and video editing to expand creative capabilities for dynamic ad formats.

• Marketing Strategy Insights: Gaining a broader understanding of digital marketing campaigns, funnels, and growth strategies.

📝 Enhancement Note: This role offers significant opportunities for growth in the specialized field of performance marketing creative. The challenges are inherent to a high-stakes, fast-paced digital advertising environment, and overcoming them leads to valuable skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a paid social ad from brief to final delivery. How do you ensure it's optimized for conversion?"

• "Walk us through a successful paid social ad campaign you contributed to. What was your role, what were the key design elements, and what were the results?"

• "How do you approach A/B testing for ad creatives? Can you provide an example of a test you designed and the insights gained?"

Company & Culture Questions:

• "What excites you about working in performance marketing design?"

• "How do you handle feedback on your designs, especially if you disagree with it?"

• "Describe a time you had to work under a very tight deadline. How did you manage?"

Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful, results-driven case studies.

• Focus on the "Why": For each piece, explain the strategic thinking behind your design choices, not just what you did.

• Quantify Results: Use specific metrics and data to demonstrate the success of your work.

• Showcase Iteration: Present examples of A/B tests or design revisions to illustrate your process.

• Be Concise: Clearly articulate your contributions and the outcomes without unnecessary detail.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, and a data-driven mindset. Be prepared to discuss your design process, demonstrate your understanding of marketing objectives, and quantify the impact of your work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Ensure your resume clearly highlights experience in graphic design for digital marketing and paid advertising, using keywords like "paid social ads," "conversion-focused design," and "performance marketing."

• Prepare your portfolio to showcase your strongest examples of high-converting static ad creatives, with clear data on their performance.

• Be ready to discuss your design process, your understanding of direct-response marketing principles, and your experience with A/B testing during the interview stages.

• Research Activate Talent and the general industry of their clients (e.g., e-commerce, lead generation) to understand their marketing needs and tailor your responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.