Intern - Marketing Graphic Designer

📍 Job Overview

Job Title: Intern - Marketing Graphic Designer

Company: Lamar Advertising Company

Location: BATON ROUGE, LA, USA

Job Type: PART_TIME

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-22

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• This part-time, paid internship offers hands-on experience in marketing graphic design within a leading outdoor advertising company.

• The role focuses on supporting the Marketing Department with the creation and production of sales materials, advertising campaigns, and digital assets.

• Candidates will gain exposure to various aspects of the advertising industry, including print and digital design, photo editing, and physical material production.

• This position is ideal for a junior-level Graphic Design student looking to build a professional portfolio and develop practical skills in a corporate environment.

📝 Enhancement Note: Based on the job description, this role falls under a "Creative Services" or "Marketing Operations" umbrella, focusing on the execution of design tasks that support broader marketing initiatives. The emphasis on templated materials and physical production suggests a strong operational component to the creative process.

📈 Primary Responsibilities

• Design and produce sales materials utilizing pre-existing template files to support the sales team's efforts.

• Create mock-ups and brainstorm design concepts for various advertising campaigns, collaborating with creative professionals within the Marketing Department.

• Perform light photo editing, including cropping and color correction, for marketing collateral and digital assets.

• Manage the physical production of marketing materials, which includes printing, cutting, binding, packing, and shipping.

• Assist in the development and execution of innovative advertising campaigns, contributing creative ideas from concept to completion.

• Maintain brand consistency across all designed materials, adhering to established brand guidelines and design principles.

• Collaborate with a range of creative professionals, including print and web designers, public relations specialists, and event planners.

• Ensure timely completion of all assigned design tasks and production duties within specified deadlines.

📝 Enhancement Note: The responsibilities clearly delineate tasks that require both creative design execution and operational production management. The focus on "template files" and "physical production" indicates a need for efficiency and process adherence, core tenets of operations roles, albeit within a creative context.

🎓 Skills & Qualifications

Education:

• Currently pursuing a degree in Graphic Design. Junior level preferred.

• High School Education or equivalent is required. Experience:

• 0-2 years of experience, with a focus on academic projects and a strong desire to learn. Required Skills:

• Working knowledge of Adobe Creative Suite, with a primary focus on Adobe Illustrator and Adobe Photoshop for design creation and manipulation.

• Solid understanding of fundamental design principles and best practices for file setup for both print and web applications.

• Demonstrated ability to work independently, manage tasks efficiently, and meet deadlines in a fast-paced environment.

• Meticulous attention to detail, ensuring accuracy in design execution and production.

• Familiarity with Google Suite (Gmail, Calendar, Slides, Docs) for communication and collaboration. Preferred Skills:

• Previous internship experience in graphic design or a related creative field.

• Exposure to other Adobe Creative Suite applications (e.g., InDesign, After Effects) could be beneficial.

• Basic understanding of project management workflows and task prioritization.

📝 Enhancement Note: The emphasis on "working knowledge" and "familiarity" suggests that this is an entry-level role where foundational skills are key. The requirement for a portfolio underscores the practical application of these skills, which is common for design roles and transferable to operations where demonstrating past problem-solving is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating proficiency in Adobe Illustrator and Photoshop.

• Projects should illustrate understanding of design principles, file setup for print and web, and creative problem-solving.

• Inclusion of examples that highlight the ability to work with templates and create sales materials is highly recommended.

• A documented process for brainstorming, mocking up, and communicating design ideas should be evident. Process Documentation:

• While formal process documentation is not explicitly required for this intern role, candidates are expected to articulate their design process and workflow during interviews.

• Demonstrating an understanding of how design tasks fit into larger marketing campaigns and production timelines will be advantageous.

• The ability to follow established workflows for template-based design and material production is essential.

📝 Enhancement Note: For a graphic design internship, the "portfolio" serves as the primary "process and systems" demonstration. It's the visual and tangible evidence of their ability to execute tasks efficiently and effectively, mirroring how operations professionals use case studies or project examples to showcase process improvements and system implementations.

💵 Compensation & Benefits

Salary Range: $15 per hour.

Benefits:

• Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks.

• Access to a beautifully renovated office building with a modern design.

• Amenities include a beverage refreshment station, a relaxing dining area, and an outdoor patio. Working Hours:

• Part-time, a minimum of 10 consistent in-office hours per week.

• Must be available during Monday, Tuesday, and Wednesday, between 8 am and 5 pm.

📝 Enhancement Note: The hourly rate of $15/hour is a competitive entry-level wage for a part-time internship in Baton Rouge, LA. The benefits highlight a positive and engaging work environment, which can be a significant draw for interns seeking a supportive learning experience. The structured availability within specific days and hours indicates a need for reliable attendance, crucial for any operational role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Advertising. Lamar Advertising is a leader in outdoor advertising, operating one of the largest networks of billboards and digital displays across the United States and Canada. This industry context means the intern will be contributing to campaigns that have broad public visibility.

Company Size: Large. Lamar Advertising is one of the largest outdoor advertising companies globally, indicating a structured corporate environment with established processes and a wide reach.

Founded: 1902. With a long history, Lamar has a stable and well-established presence in its industry, suggesting a culture that values tradition, integrity, and long-term vision.

Team Structure:

• The intern will work within the Marketing Department at Lamar's Corporate headquarters in Baton Rouge.

• This department comprises a range of creative professionals, including print and web designers, advertising specialists, public relations personnel, and event planners.

• The role likely involves collaboration with immediate design leads and potentially other marketing team members on specific projects. Methodology:

• Lamar operates with a commitment to honesty and integrity, embodying the Golden Rule in its business practices.

• The company emphasizes transparency with employees and customers, fostering a trustworthy environment.

• It promotes a family atmosphere within its local offices, balancing national presence with local connection.

• The company is also committed to sustainable and environmentally friendly business practices.

Company Website: https://www.lamar.com/

📝 Enhancement Note: The company's long history and emphasis on integrity suggest a stable and ethical work environment, which is attractive to interns seeking professional development. The "family atmosphere" blended with a large corporate structure implies a supportive, yet organized, team dynamic where individual contributions are recognized.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role, specifically designed for students pursuing a Graphic Design degree. It provides foundational experience in a professional creative and marketing environment.

Reporting Structure: The intern will report to a manager or lead within the Marketing Department, likely a Senior Graphic Designer or Marketing Manager, who will provide guidance and assign tasks.

Operations Impact: While this is an intern role, the work contributes directly to sales enablement and marketing campaign execution. The materials created will be used to promote Lamar's advertising services, impacting client acquisition and revenue generation indirectly.

Growth Opportunities:

• Skill Development: Deepen expertise in Adobe Creative Suite (Illustrator, Photoshop) and gain practical experience in print and web design principles, file setup, and production workflows.

• Industry Exposure: Learn about the outdoor advertising industry, understand campaign development, and observe how creative services support business objectives.

• Portfolio Enhancement: Create tangible design assets and gain real-world project experience to strengthen the professional portfolio for future job applications.

• Networking: Build professional relationships with experienced creatives and marketing professionals within a large, established company.

📝 Enhancement Note: This internship is positioned as a stepping stone, offering significant opportunities for skill acquisition and portfolio building relevant to graphic design careers. The exposure to a corporate marketing department provides a strong foundation for understanding how creative operations support broader business goals.

🌐 Work Environment

Office Type: On-site at Lamar's Corporate headquarters in Baton Rouge, LA. The description highlights a "beautifully renovated office building with a modern design."

Office Location(s): Baton Rouge, Louisiana. Specific address details are not provided but are implied to be within the corporate headquarters.

Workspace Context:

• The work environment is described as "friendly" and "open," fostering collaboration among creative professionals.

• The office features modern amenities like a beverage refreshment station, a relaxing dining area, and an outdoor patio, contributing to a comfortable and productive atmosphere.

• The intern will be part of a team that includes print & web designers, advertising specialists, and public relations professionals. Work Schedule:

• Part-time, requiring a minimum of 10 consistent in-office hours per week.

• Availability is specifically requested for Monday, Tuesday, and Wednesday between 8 am and 5 pm, allowing for predictable scheduling and integration into the team's workflow.

📝 Enhancement Note: The emphasis on a modern, renovated office with amenities suggests a positive and employee-centric work environment, conducive to focus and collaboration. The structured availability within specific days and hours is typical for internships and part-time roles, ensuring team integration while accommodating academic schedules.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and required portfolio.

• Screening: Review of qualifications and portfolio to assess design skills and potential fit.

• Interview(s): Likely include interviews with hiring managers and potentially senior design team members to evaluate technical skills, design thinking, and cultural fit. Expect questions about design principles, software proficiency, and past projects.

• Portfolio Review: A dedicated segment of the interview process will likely involve a walkthrough of the candidate's portfolio, discussing design choices, processes, and outcomes.

Portfolio Review Tips:

• Curate Effectively: Select your strongest, most relevant design projects that showcase proficiency in Adobe Illustrator and Photoshop, and demonstrate an understanding of print and web design principles.

• Showcase Process: For each project, briefly explain the brief, your design process, the challenges you faced, and the final outcome. Highlight how you used templates or adapted existing materials if applicable.

• Quantify Impact (if possible): Even for academic projects, discuss the intended audience or purpose, and how your design aimed to achieve specific goals.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and professionally presented (e.g., a personal website or a well-structured PDF).

Challenge Preparation:

• Be prepared to discuss your design process in detail, how you approach problem-solving, and how you handle feedback.

• Familiarize yourself with Lamar Advertising's existing marketing materials and campaigns to understand their brand aesthetic and messaging.

• Consider how your skills can contribute to the creation of sales materials and advertising campaigns.

📝 Enhancement Note: The requirement for a portfolio is critical. Candidates should prepare to articulate their design decisions, process, and the rationale behind their work. This mirrors operations roles where candidates must explain their process, project outcomes, and the impact of their contributions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Primarily Adobe Illustrator and Adobe Photoshop are required for design creation, manipulation, and asset preparation.

• Google Suite: Familiarity with Gmail, Google Calendar, Google Slides, and Google Docs is expected for communication, scheduling, and basic document creation.

Analytics & Reporting:

• Not explicitly mentioned for this role, as it is design-focused. However, understanding how designs contribute to marketing campaign performance metrics would be beneficial context. CRM & Automation:

• Not directly applicable to the core design tasks of this internship.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Google Suite highlights the essential technical tools for this role. For operations roles, proficiency in CRM systems (like Salesforce), marketing automation platforms (like HubSpot), and data visualization tools (like Tableau or Power BI) would be paramount.

👥 Team Culture & Values

Operations Values:

• Integrity and Honesty: Lamar operates by the Golden Rule, emphasizing ethical conduct in all business dealings.

• Transparency: Openness with employees and customers is a key value.

• Community Focus: Loyalty to the communities in which Lamar serves is important.

• Efficiency and Productivity: While not explicitly stated as "efficiency," the need to complete tasks within deadlines and produce materials for sales implies a focus on productive output.

• Creativity and Innovation: The role involves brainstorming and creating innovative advertising campaigns.

Collaboration Style:

• The team works in a "friendly, open environment" with a range of creative professionals.

• Collaboration is expected across different functions within the Marketing Department (print & web design, advertising, public relations, event planning).

• The intern will learn and contribute within this collaborative setting.

📝 Enhancement Note: The company's stated values (Golden Rule, honesty, integrity, community) suggest a culture that is principled and relationship-oriented. The collaborative environment within the Marketing Department is crucial for interns to learn and integrate effectively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Academic and Work Commitments: Managing a part-time schedule alongside a demanding academic program requires strong time management and prioritization skills.

• Meeting Production Deadlines: The need to complete assigned tasks within given deadlines for sales materials and campaigns can be challenging under pressure.

• Adapting to Corporate Design Standards: Transitioning from academic design projects to corporate-level branding and template-based design requires adaptability.

• Learning New Processes: Understanding and executing physical production tasks (print, cut, bind, ship) may present a learning curve.

Learning & Development Opportunities:

• Hands-on Design Experience: Gain practical skills in professional graphic design software and workflows.

• Industry Insight: Develop an understanding of the outdoor advertising industry and its marketing strategies.

• Portfolio Building: Create professional-grade work that can be showcased to future employers.

• Professional Networking: Connect with experienced professionals in a corporate setting.

• Exposure to Cross-Functional Teams: Learn how design integrates with advertising, PR, and event planning.

📝 Enhancement Note: The challenges presented are typical for internships, emphasizing the need for adaptability and strong organizational skills. The growth opportunities are substantial for an intern, providing a solid foundation for a career in graphic design or marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a sales material using a template."

• "How do you approach brainstorming new design concepts for an advertising campaign?"

• "Walk us through a project in your portfolio where you had to edit photos or prepare files for print."

• "How do you ensure brand consistency when working with established guidelines?"

• "What are your favorite design principles, and how do you apply them?" Company & Culture Questions:

• "What interests you about Lamar Advertising and the outdoor advertising industry?"

• "How do you see yourself fitting into our marketing team's collaborative environment?"

• "What does the Golden Rule mean to you in a professional context?"

• "How do you handle feedback on your designs?" Portfolio Presentation Strategy:

• "Select 2-3 projects from your portfolio that best demonstrate your skills with Adobe Illustrator and Photoshop. Be prepared to discuss your process, design choices, and any challenges you overcame."

• "If you have experience with template-based design or creating sales collateral, please highlight those projects specifically."

• "Be ready to explain how you would approach a task like creating sales materials using template files."

📝 Enhancement Note: Candidates should prepare to discuss their design process, technical skills, and ability to work within established brand guidelines and templates. Articulating how their work supports business objectives, even in an internship capacity, will be key.

📌 Application Steps

To apply for this Marketing Graphic Design Intern position:

• Submit your resume and a link to your online portfolio or upload your portfolio directly through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of graphic design work created using Adobe Illustrator and Photoshop, with a focus on print and web applications. If you have experience with template-based design or sales collateral, highlight those pieces.

• Resume Optimization: Tailor your resume to highlight relevant coursework, design skills, software proficiency, and any prior project experience that aligns with the responsibilities described, such as photo editing or material production.

• Interview Preparation: Practice discussing your design process, software proficiency, and specific projects from your portfolio. Be ready to articulate how your skills align with Lamar's needs. Research Lamar Advertising Company, its services, and its brand aesthetic.

• Company Research: Understand Lamar's position in the outdoor advertising industry, its values (e.g., Golden Rule, community focus), and its marketing approach. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Lamar Advertising Company before making application decisions.