Illustrator Graphic Designer

📍 Job Overview

Job Title: Illustrator Graphic Designer

Company: Hadley Designs

Location: Colombia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-13T20:49:45.906

Experience Level: 2-5 years

Remote Status: Remote Solely

🚀 Role Summary

• Spearhead the creation of visually compelling and error-free design assets for advertising and marketing campaigns, ensuring alignment with brand guidelines and visual standards.

• Drive consistency in typography, color palettes, and layout across all digital and print platforms, enhancing brand recognition and customer experience.

• Manage and execute updates for storefront assets on key e-commerce platforms like Amazon and Shopify, including the design of A+ Content and custom brand image ads.

• Provide agile design support for urgent needs, such as product launches and special promotional projects, collaborating closely with leadership to meet critical deadlines.

• Actively contribute to the enhancement of design playbooks by proposing innovative strategies and process improvements based on practical application and creative insight.

📝 Enhancement Note: This role is focused on graphic design execution within a remote, family-founded, female-led company specializing in educational tools. The operations aspect is primarily centered around the efficient and consistent delivery of design assets for marketing and e-commerce, with a strong emphasis on brand adherence and project management within a defined creative framework.

📈 Primary Responsibilities

• Develop and produce high-quality, pixel-perfect design assets for a variety of marketing and advertising channels, ensuring all deliverables are error-free and adhere to stringent brand guidelines.

• Maintain and enforce brand consistency across all visual communications, including typography, color schemes, imagery, and overall layout, across all touchpoints.

• Design and regularly update storefront assets for major e-commerce platforms such as Amazon and Shopify, focusing on optimizing product listings with A+ Content and compelling custom brand image advertisements.

• Respond to and execute urgent design requests for new product launches, seasonal campaigns, and special projects, working under tight deadlines and in close coordination with senior leadership.

• Collaborate directly with leadership, including the Chief Creative Officer, to understand project requirements, provide creative solutions, and ensure timely delivery of all design work.

• Proactively identify opportunities to enhance existing design processes and contribute innovative ideas for creative strategies that align with the company's mission and customer base.

📝 Enhancement Note: The responsibilities emphasize execution and consistency within a creative framework. The "playbook" concept suggests a need for adherence to established processes, with opportunities for improvement after mastery, a common theme in operations-focused roles that value structured execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated in the provided details, a Bachelor's degree in Graphic Design, Fine Arts, or a related creative field is typically expected for roles requiring this level of professional experience and creative output.

Experience: Minimum of 2 years of professional experience in graphic design, with a proven track record of delivering high-quality visual assets and managing design projects.

Required Skills:

• Advanced proficiency in Adobe Illustrator and Adobe Photoshop, demonstrating expert-level command for detailed graphic creation and manipulation.

• Strong understanding and practical application of CMYK color management principles for print-ready file preparation.

• Expertise in creating print-ready files, ensuring accuracy in resolution, bleed, and color profiles for various printing processes.

• Demonstrated ability to maintain brand consistency in typography, color schemes, and layout across diverse design projects and platforms.

• Excellent attention to detail, ensuring accuracy and quality in all design outputs, minimizing the need for revisions.

• Strong organizational and project management skills, capable of managing multiple design tasks simultaneously and consistently meeting deadlines.

• Ability to effectively receive, interpret, and implement feedback from stakeholders while upholding high design standards.

Preferred Skills:

• Experience designing for e-commerce platforms, specifically Amazon (including A+ Content) and Shopify.

• Familiarity with creating custom brand image ads for online marketplaces.

• Understanding of child development and educational product design principles.

• Basic knowledge of animation or motion graphics for potential future applications.

• Experience working in a remote team environment.

📝 Enhancement Note: The emphasis on Adobe Illustrator and Photoshop, CMYK, and print-ready files points to a need for strong technical design skills foundational to producing physical products and marketing materials. The mention of e-commerce platforms and A+ content suggests a practical application of design for sales optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional graphic design work, with a strong emphasis on digital assets for marketing and e-commerce.

• Specific examples of work created using Adobe Illustrator and Photoshop, demonstrating proficiency and creative application.

• Inclusion of case studies or project examples that highlight the application of CMYK color management and print-ready file preparation.

• Demonstrations of maintaining brand consistency across various design elements, such as typography, color palettes, and layout.

Process Documentation:

• Showcase examples where you have documented or followed design processes, particularly in maintaining brand guidelines and workflow efficiency.

• Provide evidence of your ability to learn and apply a "playbook" of design standards and expectations, as mentioned in the job description.

• Demonstrate how you approach managing multiple design tasks and meeting deadlines, potentially through project management tool usage or personal workflow documentation.

📝 Enhancement Note: For a graphic design role within a company that values structured creativity, a portfolio is paramount. The "playbook" concept implies a need to demonstrate adaptability and adherence to established processes, while also showcasing the ability to suggest improvements, reflecting an operations-minded approach to design execution.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), remote work in Colombia, and the nature of the role as a Graphic Designer specializing in e-commerce and marketing assets, a competitive salary range is estimated. For a fully remote position in Colombia with this skill set, the annual salary could range from approximately $18,000 to $30,000 USD. This estimate is derived from industry benchmarks for remote graphic designers in South America, considering the specific software proficiencies and e-commerce focus.

Benefits:

• Remote Work: Full flexibility to work from any location within Colombia.

• Flexible Schedule: Ability to manage working hours to accommodate personal needs while meeting project deadlines.

• Personal Development Opportunities: Direct interaction with the Chief Creative Officer and opportunities for skill enhancement.

• Impactful Work: Contribution to a mission-driven company that creates educational tools for children.

• Established Company: Joining a thriving, female-led business with over 10 years of operational history.

Working Hours: The role specifies a 40-hour work week with a flexible schedule, allowing for adaptation to personal needs while ensuring project deliverables are met.

📝 Enhancement Note: The salary estimate is based on publicly available data for remote graphic designer roles in Colombia, adjusted for the specific skill requirements (Adobe Suite, e-commerce design) and the company's operational context as a family-founded, female-led business. Benefits are tailored to highlight aspects relevant to remote and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Children's Educational Tools & E-Learning. Hadley Designs operates within the EdTech and consumer goods sectors, focusing on creating tangible, screen-free learning experiences for children. This industry demands creativity, a deep understanding of child development, and a strong connection with parents and educators as primary customers.

Company Size: Hadley Designs is described as a "family-founded, female-led brand" with a "10+ year track record" and "over two million customers worldwide." While exact employee numbers aren't given, this suggests a company that has scaled significantly, likely moving beyond a small startup phase into a more established, potentially mid-sized organization with dedicated teams for various functions, including design.

Founded: The company was founded over 10 years ago, indicating a stable operational history and established market presence. This longevity suggests a solid understanding of its market, product development cycles, and customer base.

Team Structure:

• The design team appears to be a key functional area, with the Graphic Designer reporting to leadership, potentially the Chief Creative Officer (Becca).

• Collaboration is expected with leadership for project direction and urgent tasks, indicating a relatively flat hierarchy or a direct reporting line for critical creative functions.

Methodology:

• Data-Driven Creativity: While creative, the company emphasizes using input from teachers, parents, and child development experts to inform their product design, suggesting a data-informed approach to creative output.

• Structured Execution: The "Playbook" concept implies a methodology of learning established processes, applying them consistently, and then seeking to enhance them, which aligns with operations best practices for scalable creative work.

• Customer-Centric Design: The mission to "help families and educators unlock children’s potential" and "inspire curiosity, strengthen connections, and support learning" highlights a customer-centric design philosophy.

Company Website: https://hadleydesigns.com/

📝 Enhancement Note: The company culture is described as creative, purpose-driven, and family-oriented. The structure suggests a collaborative environment where individual contributions are visible, and there's a clear path for growth and learning within the creative function, particularly under leadership guidance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Illustrator Graphic Designer" with a requirement of 2+ years of professional experience. This typically falls into an Associate to Mid-Level creative position. The emphasis on "owning projects," "making an impact from day one," and "direct interaction with the Chief Creative Officer" suggests a role with significant responsibility and visibility for someone at this career stage. It's a hands-on execution role with opportunities for creative input and process enhancement.

Reporting Structure: The Graphic Designer will report directly to leadership, with a specific mention of "Becca" and the "Chief Creative Officer." This indicates a direct line of communication and mentorship, allowing for rapid feedback and guidance, which is beneficial for professional development.

Operations Impact: The Graphic Designer's impact is directly tied to the visual appeal and marketability of Hadley Designs' products and brand. This includes:

• Enhancing brand presence and customer perception through high-quality visual assets.

• Directly influencing sales and customer engagement via optimized e-commerce storefronts (Amazon, Shopify, A+ Content).

• Supporting product launches and marketing campaigns that drive revenue.

Growth Opportunities:

• Skill Specialization: Deepen expertise in e-commerce design, A+ Content creation, and potentially digital illustration for educational materials.

• Creative Leadership: As the company grows, there may be opportunities to take on more complex creative projects, lead design initiatives, or mentor junior designers.

• Process Improvement: Contribute to refining the design "playbook" and workflow, potentially leading to more senior roles focused on design operations or creative production management.

• Direct Mentorship: Benefit from direct guidance from the Chief Creative Officer, fostering rapid learning and career advancement within the creative field.

📝 Enhancement Note: The growth potential in this role is tied to demonstrated performance, creative contribution, and the ability to adapt to an evolving company structure. The emphasis on direct interaction with leadership suggests a fast-track learning environment for motivated individuals.

🌐 Work Environment

Office Type: The position is 100% remote. This means there is no physical office requirement, offering maximum flexibility for the employee to work from their preferred location within Colombia.

Office Location(s): The role is based in Colombia, with the flexibility to work remotely from any city within the country.

Workspace Context:

• Remote Flexibility: Employees can establish their own workspace, promoting a personalized and comfortable work environment.

• Technology & Tools: While not explicitly detailed, the role requires proficiency in Adobe Illustrator and Photoshop, suggesting that the company expects employees to have access to these or will provide licenses. High-speed internet and a reliable computer are implicit requirements for remote work.

• Collaboration & Communication: Communication will likely be conducted through digital channels such as email, project management platforms (e.g., Asana, Trello, or similar), and video conferencing tools (e.g., Zoom, Google Meet). The company culture emphasizes collaboration, so active participation in virtual team interactions is expected.

Work Schedule: The role offers a flexible schedule within a 40-hour work week. This allows for significant autonomy in managing daily tasks and personal commitments, provided that project deadlines are consistently met and availability for essential team communications is maintained.

📝 Enhancement Note: The remote and flexible nature of this role is a significant aspect of the work environment. Candidates should be self-disciplined and adept at virtual collaboration. The company's operational model as a remote-first or remote-friendly organization is central to its employee proposition.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a strong portfolio showcasing relevant design work.

• Initial Screening: Review of applications and portfolios to assess qualifications and fit with the company's creative style and requirements. This phase will heavily scrutinize the portfolio for Adobe Illustrator proficiency, e-commerce design examples, and brand consistency.

• Interview with Leadership (Becca/CCO): A discussion focused on design philosophy, creative process, problem-solving approach, and cultural fit. Expect questions about how you apply design principles, manage feedback, and contribute to a "playbook."

• Design Challenge (Potential): Candidates may be asked to complete a short, timed design task or a more in-depth project to evaluate their practical skills, speed, and adherence to brand guidelines under pressure.

• Final Interview: Potentially a follow-up with leadership to discuss terms, answer final questions, and confirm mutual fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest projects that directly align with the requirements: Adobe Illustrator/Photoshop expertise, e-commerce design (Amazon, Shopify, A+ Content), brand consistency, and overall creative quality.

• Highlight Process: For key projects, briefly explain your thought process, design decisions, and how you addressed client needs or project objectives. Demonstrate understanding of CMYK and print readiness where applicable.

• Showcase Brand Adaptability: Include examples that demonstrate your ability to adhere to specific brand guidelines, as this is crucial for Hadley Designs.

• Quantify Impact (If Possible): If any of your designs contributed to measurable improvements (e.g., increased click-through rates, sales conversions), highlight these achievements.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear project titles and descriptions. A professional online portfolio (e.g., Behance, personal website) is highly recommended.

Challenge Preparation:

• Understand the "Playbook": Be ready to discuss how you approach learning and applying established creative guidelines.

• Time Management: Practice executing design tasks within time constraints, as speed and efficiency are valued.

• Feedback Integration: Be prepared to discuss how you receive and implement constructive criticism.

• Brand Alignment: Focus on delivering work that is consistent with Hadley Designs' established visual identity and mission.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to demonstrate practical application of design skills within a structured, brand-conscious environment. The "playbook" concept is a key theme to prepare for.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics creation, logo design, and illustration. Mastery is a core requirement.

• Adobe Photoshop: Crucial for image editing, manipulation, creating digital assets for web and print, and preparing files for various platforms.

• Adobe Creative Suite: General familiarity with other Adobe products may be beneficial.

Analytics & Reporting:

• E-commerce Platform Analytics: Familiarity with Amazon Seller Central and Shopify analytics dashboards to understand how designs perform and identify areas for optimization.

• Basic Analytics Tools: Understanding of how design impacts key metrics like conversion rates, click-through rates, and engagement.

CRM & Automation:

• Project Management Software: Likely used for task assignment, tracking progress, and team communication (e.g., Asana, Trello, Monday.com).

• Communication Platforms: Tools like Slack or Microsoft Teams for internal team communication and collaboration.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software. The inclusion of e-commerce platform analytics and project management tools highlights the operational aspect of design, emphasizing efficient delivery and performance tracking.

👥 Team Culture & Values

Operations Values:

• Purposeful Design: A core value is creating designs that serve a clear purpose, particularly in educational contexts, aligning with the company's mission to shape brighter futures.

• Quality & Craftsmanship: High standards for error-free, visually stunning designs are paramount, reflecting a commitment to excellence in all outputs.

• Efficiency & Execution: The "playbook" concept and emphasis on meeting deadlines suggest a value placed on efficient workflows and reliable execution of creative tasks.

• Collaboration & Trust: As a family-founded, female-led company, there's an inherent emphasis on teamwork, mutual respect, and open communication.

• Continuous Improvement: Valuing suggestions for creative improvements and innovative strategies indicates a culture that encourages growth and adaptation.

Collaboration Style:

• Direct & Transparent: With a flat hierarchy and direct reporting to leadership, collaboration is likely to be open, honest, and efficient.

• Cross-Functional Integration: Designers will need to collaborate effectively with various departments (product, marketing) to ensure design solutions meet business objectives.

• Feedback-Oriented: The ability to receive and implement feedback constructively is a key aspect of the collaborative style, fostering a learning environment.

• Remote Team Cohesion: Despite being remote, the company fosters a sense of team through shared goals and active communication channels.

📝 Enhancement Note: The culture at Hadley Designs blends a creative, mission-driven ethos with operational efficiency. Values like quality, efficiency, and collaboration are key for success in this remote, fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all design outputs strictly adhere to Hadley Designs' established brand guidelines across diverse applications and platforms can be challenging, especially in a remote setting.

• Balancing Creativity with Urgency: Managing a workload that includes both proactive creative development and reactive, urgent design requests for launches and promotions requires strong prioritization and time management skills.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design ideas and feedback in a fully remote environment requires proactive effort and proficiency with digital communication tools.

• Adapting to Evolving Market Needs: Staying abreast of design trends in the children's educational market and e-commerce best practices to ensure designs remain relevant and effective.

Learning & Development Opportunities:

• Direct Mentorship: Gaining insights and guidance directly from the Chief Creative Officer provides a unique opportunity for accelerated skill development and career advice.

• Specialized Skill Acquisition: Opportunities to deepen expertise in e-commerce design, digital illustration for educational products, and potentially animation or UI/UX principles.

• Process Optimization: Contributing to and refining the company's design "playbook" and workflows offers a chance to develop skills in operational efficiency within a creative context.

• Exposure to Business Strategy: Understanding how design directly impacts sales, marketing, and overall business objectives through close collaboration with leadership.

📝 Enhancement Note: The challenges are typical for a designer in a growing e-commerce company, emphasizing the need for adaptability and strong execution. Growth opportunities are strongly linked to the company's structure and leadership's commitment to employee development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for ensuring brand consistency across multiple design projects and platforms." (Focus on your systematic approach and tools used).

• "How do you balance creative exploration with the need to adhere to strict brand guidelines and tight deadlines, especially for urgent requests?" (Highlight your prioritization and efficiency techniques).

• "Can you walk us through a time you received critical feedback on a design and how you incorporated it?" (Emphasize your openness to feedback and problem-solving).

Company & Culture Questions:

• "What interests you about Hadley Designs' mission and products?" (Research their products and mission statement thoroughly).

• "How do you envision contributing to a family-founded, female-led company culture?" (Reflect on your collaborative and team-oriented strengths).

Portfolio Presentation Strategy:

• Structure Your Presentation: Start with a brief overview of your experience, then walk through 3-5 key projects that best represent your skills relevant to this role (Adobe Illustrator, e-commerce, brand consistency).

• Tell a Story for Each Project: For each piece, explain: the objective, your role, the creative process, the tools used, and the outcome or impact.

• Emphasize Key Skills: Explicitly mention your proficiency in Adobe Illustrator, CMYK, print readiness, and experience with platforms like Amazon/Shopify.

• Showcase Brand Adherence: Point out how you maintained brand consistency in your examples.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges encountered, and how you would adapt to Hadley Designs' specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating technical design proficiency, an understanding of e-commerce design best practices, strong project management skills, and an ability to thrive in a collaborative, mission-driven, and remote environment. The concept of a "playbook" is central to understanding the company's operational approach to creativity.

📌 Application Steps

To apply for this Illustrator Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features projects demonstrating your expertise in Adobe Illustrator, Adobe Photoshop, CMYK color management, and print-ready file preparation. Include specific examples of e-commerce storefront designs, A+ Content, and custom brand image ads if available.

• Resume Optimization: Tailor your resume to highlight your 2+ years of professional graphic design experience, emphasizing achievements related to brand consistency, project management, and successful delivery of marketing assets. Use keywords from the job description such as "Adobe Illustrator," "CMYK," "e-commerce," and "brand consistency."

• Interview Preparation: Practice articulating your design process, your approach to client feedback, and how you would contribute to Hadley Designs' creative "playbook." Be ready to present your portfolio with clear explanations of your design rationale and outcomes.

• Company Research: Thoroughly review Hadley Designs' website, product offerings, and mission. Understand their target audience and how their unique brand identity is conveyed through their current designs. Prepare to discuss how your skills and creative vision align with their values and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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