Head of Design

📍 Job Overview

Job Title: Head of Design

Company: Easygenerator

Location: Dubai, United Arab Emirates

Job Type: Full-time

Category: Design Leadership / Product Design

Date Posted: April 28, 2026

Experience Level: 5-10 Years

Remote Status: Remote (with potential for hybrid in Dubai)

🚀 Role Summary

• Lead and build the design function at Easygenerator, establishing processes, quality standards, and team structure for a growing EdTech scale-up.

• Drive the craft of design by setting high standards for UX, interaction design, and overall product elegance, ensuring differentiation in the B2B SaaS market.

• Actively contribute to key product areas, shaping product strategy and user experiences through hands-on design work and collaboration with Product and Engineering leadership.

• Foster a culture of ownership, feedback, and continuous improvement within the design team, coaching and developing designers while hiring exceptional talent.

• Partner closely with Product, Engineering, and Analytics to ensure the development of intuitive, elegant, and impactful learning solutions.

📝 Enhancement Note: While the job title is "Head of Design," the description emphasizes building and scaling the design function, suggesting a strong focus on Design Operations and leadership alongside hands-on design contributions. The remote status with a potential hybrid option in Dubai is noted, indicating flexibility.

📈 Primary Responsibilities

• Design Function Development: Define and implement design processes, rituals, and quality benchmarks to ensure cohesive and high-quality design output across product teams.

• Team Scaling and Mentorship: Strategically scale the design team as the company grows, providing coaching, mentorship, and development opportunities to foster designer growth and high performance.

• Craftsmanship and Innovation: Champion design excellence by pushing for simplicity, clarity, and innovation in UX and interaction design, moving beyond standard SaaS UX to create a differentiated product experience.

• Product Strategy Collaboration: Actively participate in product strategy discussions with Product and Engineering leadership, contributing design perspectives to discovery, problem definition, and solution ideation.

• Hands-on Design Contribution: Contribute directly to high-impact product areas, setting the standard for design quality through personal output and by reviewing and elevating work across the design team.

• Design System Management: Oversee the development and maintenance of a robust design system at scale, ensuring consistency and efficiency across the product.

• Cross-Functional Partnership: Collaborate closely with Engineering to understand front-end constraints and ensure seamless implementation of design solutions, and with Analytics to leverage data for informed design decisions.

• Talent Acquisition: Lead the hiring process for new design talent, identifying and attracting individuals who align with Easygenerator's culture and design standards.

📝 Enhancement Note: The responsibilities highlight a dual focus on organizational leadership (building the function, scaling the team) and direct design impact (hands-on work, shaping strategy). This suggests a need for candidates who can balance strategic vision with tactical execution.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), Psychology, or a related field is preferred.

Experience:

• Minimum of 8+ years of progressive experience in product design.

• At least 2+ years of demonstrated experience in a leadership role, managing designers or building/evolving a design function.

• Proven track record of working on complex B2B SaaS products, understanding multi-feature, workflow-heavy applications.

• Experience in a product-led company environment, contributing to strategy and discovery phases.

Required Skills:

• Product Design Expertise: Deep understanding of UX principles, interaction design patterns, usability, and visual design.

• Design Leadership & Management: Proven ability to build, scale, and mentor design teams, establishing processes and fostering a high-performance culture.

• B2B SaaS Product Experience: Familiarity with the unique challenges and opportunities of designing for complex enterprise software.

• Design Systems: Experience in building, maintaining, and scaling design systems to ensure consistency and efficiency.

• Modern Design Tool Proficiency: Expert command of contemporary design tools such as Figma, including proficiency with AI tooling integrated into design workflows.

• Prototyping & Workflow: Strong skills in creating interactive prototypes and understanding product development workflows.

• Cross-functional Collaboration: Ability to partner effectively with Product Management, Engineering, and Analytics.

• Product Strategy Acumen: Capacity to contribute to product strategy, discovery, and roadmap planning.

Preferred Skills:

• Experience with AI-driven products or designing AI-assisted workflows.

• Experience working in international, distributed, or hybrid team environments.

• Familiarity with user research methodologies, A/B testing, and data analytics for design optimization.

• Understanding of front-end development constraints and working closely with engineers.

📝 Enhancement Note: The emphasis on "org builder" and "care deeply about craft" suggests a need for a candidate who is both a strategic leader and a hands-on practitioner with a keen eye for detail. The preference for AI tooling experience aligns with Easygenerator's "AI-first company" positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Leadership: Showcase examples of building or significantly evolving a design function, including process improvements, team scaling, and quality bar elevation.

• Complex B2B SaaS Case Studies: Present detailed case studies of work on complex B2B SaaS products, highlighting problem-solving, user-centric design, and measurable impact.

• Design System Development: Include examples of contributions to or leadership of design system initiatives, demonstrating their impact on consistency, efficiency, and scalability.

• Hands-on Design Output: Showcase personal design contributions to key product areas, emphasizing elegant solutions, strong interaction design, and strategic thinking.

• AI Integration (Optional but Preferred): If applicable, present projects where AI was leveraged in the design process or for AI-driven product features.

• Cross-functional Collaboration Examples: Illustrate how you have partnered effectively with Product, Engineering, and other stakeholders to achieve product goals.

Process Documentation:

• Evidence of establishing design processes, rituals, and workflows that enhance team efficiency and design quality.

• Examples of how you've introduced structure and methodology without creating bureaucracy, ensuring a fast-paced, action-oriented environment.

• Documentation or case studies detailing how design has influenced product strategy and decision-making.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of both leadership capabilities and design craft. It should clearly articulate the candidate's ability to build a design function, elevate design quality, and contribute strategically to product development.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary: Reflecting experience and leadership responsibilities.

• Remote Work Flexibility: Opportunity to work from anywhere within the United Arab Emirates.

• Health Insurance: Comprehensive medical and dental coverage.

• Professional Development: Budget for training, conferences, and workshops to enhance skills, particularly in AI and design leadership.

• Stock Options/Equity: Potential for equity participation in a fast-growing EdTech scale-up.

• Generous Paid Time Off: Vacation days, public holidays, and sick leave.

• Technology Stipend: To ensure a productive home office setup.

• Team Retreats & Events: Opportunities for in-person connection with colleagues.

Working Hours:

• Standard full-time hours, approximately 40 hours per week.

• Flexibility is provided to manage work effectively, especially given the remote and international nature of the team. Core collaboration hours will need to be aligned with key stakeholders in different time zones.

📝 Enhancement Note: The salary estimate is based on research of Head of Design roles in the UAE and for remote positions targeting this region, considering the company's stage (scale-up) and industry (EdTech SaaS). Benefits are inferred based on typical offerings for such roles in tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Educational Technology) - focused on empowering organizations to simplify knowledge sharing through an award-winning authoring tool.

Company Size: Fast-growing EdTech scale-up. This implies a dynamic, agile environment where individual contributions have significant impact.

Founded: Easygenerator was founded in 2015. This indicates a company with established product-market fit and experience, now focused on scaling and innovation.

Team Structure:

• The design function is being built and scaled, reporting likely to a senior product or technology leader (e.g., CPO, CTO).

• The role involves close collaboration with Product Management and Engineering leadership, indicating a matrixed or highly integrated team structure.

Methodology:

• Data-Driven Product Development: Emphasis on working with Analytics to inform design decisions and measure impact.

• Agile & Iterative Design: Focus on moving from vague problems to clear solutions, with an expectation of action over bureaucracy.

• AI Integration: Leveraging AI in both product features and internal workflows to enhance efficiency and innovation.

• Design as a Core Discipline: Positioning design not as a support function but as a critical driver of product success.

Company Website: https://www.easygenerator.com/

📝 Enhancement Note: The "AI-first" and "scale-up" nature of Easygenerator is key. This suggests a culture that values innovation, rapid iteration, and data-informed decision-making, with a strong emphasis on leveraging technology.

📈 Career & Growth Analysis

Operations Career Level: This role is at the senior leadership level, responsible for establishing and growing a critical function within the company. It's a blend of individual contributor (hands-on design) and management/leadership.

Reporting Structure: The Head of Design will likely report to a VP of Product, Chief Product Officer (CPO), or Chief Technology Officer (CTO), working directly alongside Product and Engineering leadership.

Operations Impact: The design function directly influences the usability, adoption, and perceived quality of Easygenerator's authoring tool. Strong design leadership can lead to increased customer satisfaction, competitive differentiation, and ultimately, revenue growth by making the product more intuitive and impactful for users.

Growth Opportunities:

• Build and Scale a World-Class Design Team: Lead the strategic growth of the design organization, defining its culture, processes, and impact.

• Shape Product Vision: Play a significant role in defining the future direction of a leading EdTech product, particularly with the integration of AI.

• Develop Expertise in AI Design: Gain hands-on experience designing for AI-powered features and workflows, becoming a leader in this emerging field.

• Leadership Development: Transition from leading a function to potentially overseeing broader product development areas or taking on more strategic executive responsibilities as the company scales.

• Industry Influence: Establish Easygenerator's design reputation through high-quality work and thought leadership in the EdTech and SaaS design communities.

📝 Enhancement Note: This role offers a unique opportunity to build a design function from the ground up in a rapidly growing, AI-focused company. The growth trajectory is significant, moving from establishing processes to shaping long-term product strategy and potentially leading larger teams.

🌐 Work Environment

Office Type: Fully remote with the option to work from an office in Dubai, UAE. This offers flexibility while maintaining potential for in-person collaboration.

Office Location(s): While the role is remote, Easygenerator has a presence in Dubai, UAE, which may serve as a hub for local team members or occasional meetups.

Workspace Context:

• Collaborative Remote Environment: Expect to work in a distributed team, utilizing digital collaboration tools for communication, ideation, and feedback.

• Agile & Dynamic: The environment is characterized by a fast-moving scale-up pace, requiring adaptability and proactivity.

• Technology-Rich: Access to modern design and collaboration tools, with an emphasis on AI-powered solutions.

• Cross-functional Interaction: Regular opportunities to engage with Product Managers, Engineers, and other key stakeholders across the organization.

Work Schedule:

• Approximately 40 hours per week, with flexibility to manage personal schedules.

• Core collaboration hours will be essential to align with team members and stakeholders across different time zones to ensure effective communication and project progression.

📝 Enhancement Note: The remote nature combined with a presence in Dubai suggests a hybrid approach might be encouraged for local team members, offering a blend of flexibility and in-person collaboration opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in the role and company.

• Portfolio Presentation & Deep Dive: A session where you present your portfolio, focusing on key case studies that demonstrate leadership, design craft, and impact. Expect to discuss your approach to building design functions, scaling teams, and driving product strategy.

• Cross-Functional Interviews: Meetings with Product and Engineering leadership to assess collaboration style, strategic thinking, and ability to work effectively with technical teams.

• Team/Culture Fit Interview: A discussion with potential team members or other leaders to evaluate alignment with Easygenerator's values and work environment.

• Final Interview: Typically with a senior executive (e.g., CEO, CPO) to discuss overall vision, strategic alignment, and final candidacy.

Portfolio Review Tips:

• Select High-Impact Projects: Choose 3-5 projects that best showcase your leadership in building/scaling design functions and your hands-on design expertise in complex B2B SaaS.

• Structure Your Narratives: For each project, clearly articulate the problem, your role and approach, the solutions you designed/implemented, the challenges faced, and the measurable outcomes (quantify impact whenever possible).

• Highlight Leadership & Process: Explicitly detail how you established design processes, scaled teams, set quality standards, and influenced product strategy.

• Showcase Your "Craft": Be prepared to dive deep into design decisions, interaction patterns, and the rationale behind your creative choices.

• Address AI Integration: If you have relevant experience, highlight how you've used AI in design or designed AI-powered features.

• Be Ready for Questions: Anticipate questions about your leadership philosophy, how you handle conflict, your approach to design mentorship, and how you balance strategic vision with execution.

Challenge Preparation:

• Candidates may be asked to prepare a short presentation on how they would approach building/scaling the design function at Easygenerator, or to critique an existing product's UX and propose improvements.

• Focus on demonstrating your strategic thinking, understanding of SaaS products, and ability to articulate a clear vision and actionable plan.

📝 Enhancement Note: The interview process is designed to assess both strategic leadership and hands-on design capabilities. The portfolio review is a critical component, requiring candidates to clearly articulate their impact and methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary design and prototyping tool, utilized for UI design, wireframing, and collaboration.

• AI Tooling: Proficiency with AI tools integrated into design workflows (e.g., AI-powered design assistants, content generation, research analysis tools).

• Prototyping Tools: Experience with advanced prototyping capabilities within Figma or dedicated tools for creating interactive and high-fidelity prototypes.

• Design System Management Tools: Familiarity with tools or methodologies for managing and scaling design systems (e.g., Storybook, Zeroheight, or Figma's capabilities).

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Amplitude, Mixpanel, or Pendo to understand user behavior, track feature adoption, and inform design decisions.

• User Research Platforms: Familiarity with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, Maze, SurveyMonkey).

• A/B Testing Tools: Understanding of how to leverage experimentation platforms to validate design hypotheses.

CRM & Automation:

• While not directly a design tool, familiarity with CRM systems (like Salesforce, HubSpot) and marketing automation platforms can provide context for B2B SaaS user journeys.

• Understanding of integration platforms (e.g., Zapier, Workato) can be beneficial for understanding how design impacts broader workflows.

📝 Enhancement Note: The emphasis on Figma and AI tooling highlights Easygenerator's commitment to modern design practices and leveraging cutting-edge technology. Experience with analytics and user research tools is crucial for a data-informed design approach.

👥 Team Culture & Values

Operations Values:

• AI-First Mindset: Embracing AI as a core driver for innovation in both product and internal processes.

• Customer-Centricity: Deep commitment to understanding and solving user needs in the EdTech space.

• Ownership & Accountability: Encouraging individuals to take responsibility for their work and its impact.

• Agility & Speed: Prioritizing action and rapid iteration over excessive process, reflecting a scale-up environment.

• Excellence & Craftsmanship: A dedication to high standards in design, product development, and user experience.

• Collaboration & Transparency: Fostering an environment where ideas are shared openly, and teams work cohesively.

Collaboration Style:

• Cross-functional Integration: Design is expected to be deeply integrated with Product and Engineering, working collaboratively from discovery to implementation.

• Feedback-Rich Environment: A culture that encourages constructive feedback and open dialogue to elevate the quality of work.

• Data-Informed Decision Making: Collaboration with Analytics to use data to guide strategy and validate design choices.

• Empowerment & Autonomy: Designers are encouraged to take initiative and ownership within their areas.

📝 Enhancement Note: The company culture appears to be a blend of innovation (AI-first), customer focus, and the fast-paced nature of a scale-up, emphasizing agility and ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from the Ground Up: Establishing a mature design function, processes, and culture in a growing company requires significant strategic effort and organizational skill.

• Balancing Hands-on Work with Leadership: The role demands effectively managing time between strategic leadership and direct design contributions.

• Scaling Design Quality: Ensuring that as the team grows, the standard of design craft is maintained and even elevated.

• Navigating Ambiguity: As a scale-up, priorities can shift, requiring adaptability and resilience.

• Integrating AI Effectively: Designing for AI presents unique challenges and opportunities that require continuous learning and experimentation.

Learning & Development Opportunities:

• Leadership Development: Opportunity to hone skills in team building, strategic planning, and organizational design.

• AI Design Specialization: Deep dive into designing for AI-powered products and workflows, becoming an expert in a rapidly evolving field.

• EdTech Industry Insight: Gain deep understanding of the educational technology market and its user needs.

• Executive Presence: Develop skills in influencing senior leadership and shaping company-wide strategy.

• Mentorship: Potential to mentor junior designers and guide their career progression.

📝 Enhancement Note: The primary challenge is organizational design and leadership, coupled with the opportunity to become a leader in AI-driven product design within the EdTech sector.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a design function from the ground up in a fast-growing SaaS company?"

• "Describe your philosophy on scaling a design team while maintaining high standards of craft."

• "How do you collaborate with Product Managers and Engineers to shape product strategy and ensure effective execution?"

Company & Culture Questions:

• "What excites you about Easygenerator's mission and our AI-first approach?"

• "How do you foster a culture of ownership, feedback, and continuous improvement within a design team?"

Portfolio Presentation Strategy:

• Start with your "Why": Briefly explain your passion for design leadership and Easygenerator's mission.

• Structure Your Case Studies: For each project, clearly define the problem, your role and approach, key decisions, challenges, and quantifiable results.

• Emphasize Leadership Impact: Highlight instances where you built processes, mentored designers, or influenced strategic direction.

• Showcase Design Craft: Be prepared to discuss your design thinking, interaction patterns, and the rationale behind your visual design choices.

• Prepare for "How": Be ready to explain your technical skills, tools, and methodologies.

• Ask Insightful Questions: Prepare thoughtful questions about the team, product roadmap, design challenges, and company culture.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership experience, and a deep understanding of design principles within a B2B SaaS and AI context.

📌 Application Steps

To apply for this Head of Design position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that demonstrate both your design leadership (building/scaling functions) and your hands-on design craft in complex B2B SaaS. Ensure each case study clearly outlines the problem, your approach, your contributions, and measurable outcomes.

• Tailor Your Resume: Highlight experience in design leadership, team management, B2B SaaS product design, design systems, and any relevant AI tooling experience. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, leadership style, and how you would approach building the design function at Easygenerator. Be ready to walk through your portfolio with confidence.

• Research Easygenerator: Understand their product, target audience, market position, and their "AI-first" strategy. This will help you tailor your responses and ask informed questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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