Growth Marketing Visual Designer

📍 Job Overview

Job Title: Growth Marketing Visual Designer

Company: Kyivstar.Tech

Location: Olsztyn, Warmian-Masurian Voivodeship, Poland (Remote Option Available)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: August 13, 2025

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK

🚀 Role Summary

• This role is pivotal in shaping the visual strategy for growth marketing initiatives, focusing on creating high-impact, data-driven creative assets for performance marketing channels.

• The position requires a strong blend of creative design skills, proficiency in modern design tools (including AI-powered solutions), and an understanding of marketing campaign performance metrics.

• The designer will collaborate closely with Growth Marketing managers and other cross-functional teams to translate campaign objectives into compelling visual narratives that drive user acquisition, engagement, and retention.

• The role emphasizes continuous experimentation, A/B testing of visuals, and iterative improvement of creative outputs based on performance analytics and new design trends.

📝 Enhancement Note: While the title is "Growth Marketing Visual Designer," the responsibilities strongly indicate a role within Marketing Operations or Creative Operations, specifically focused on the execution and optimization of visual assets for marketing campaigns. The emphasis on data-driven experimentation and AI tools positions this as a modern, forward-thinking creative operations role.

📈 Primary Responsibilities

• Design and produce engaging, high-performing visual assets for a variety of digital marketing campaigns, including static and animated creatives for paid social (Facebook, Instagram), video platforms (YouTube), and search campaigns (Google App Campaigns).

• Collaborate with Growth Marketing managers, copywriters, and analysts to ensure creative assets are aligned with campaign goals, target audience, brand positioning, and performance objectives.

• Conduct thorough visual research, compile mood boards, and develop storyboards or animatics to effectively communicate creative concepts and design direction before final asset creation.

• Manage the end-to-end creative process for assigned projects, from initial concept development and design to final delivery, ensuring adherence to brand guidelines, quality standards, and campaign timelines.

• Develop and maintain scalable creative templates, design systems, and asset libraries to streamline recurring campaign formats, enhance efficiency, and ensure brand consistency across all visual communications.

• Actively participate in A/B testing of visual elements, analyzing performance data and insights to inform and optimize future creative iterations and campaign strategies.

• Adapt and optimize creative materials for various platforms, channels, formats, and aspect ratios, ensuring visual coherence, brand consistency, and platform-specific best practices are maintained.

• Explore, experiment with, and integrate emerging design formats, visual trends, AI-powered creative workflows, and advanced motion graphics techniques to enhance audience engagement and campaign effectiveness.

• Support broader growth marketing initiatives, including the creation of visuals for strategic partnerships, optimization of App Store Optimization (ASO) assets, and development of cross-channel marketing collateral.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and strategic thinking, requiring the designer to understand the "why" behind the visuals in relation to marketing performance. The emphasis on AI tools and adaptability across platforms suggests a dynamic and evolving role.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field is typically preferred.

Experience:

• 2-5 years of professional experience in visual design, brand design, or motion design, with a strong preference for candidates who have experience in performance marketing, digital advertising, or growth hacking environments.

Required Skills:

• Visual Design Excellence: Demonstrable ability in creating high-quality static and animated visual assets that are both aesthetically pleasing and effective in driving marketing outcomes.

• Motion Design Proficiency: Strong command of animation principles and software, particularly Adobe After Effects, for creating engaging video ads, GIFs, and motion graphics.

• Adobe Creative Suite Mastery: Expert proficiency in Adobe Creative Cloud, with a focus on After Effects, Photoshop, and Illustrator.

• AI-Powered Design Tools: Proven proficiency or strong aptitude in utilizing AI tools for design ideation, content generation, asset creation, creative automation, and performance optimization – this is a key differentiator.

• Performance Marketing Understanding: Solid grasp of digital advertising platforms (e.g., Facebook Ads, Google Ads, YouTube Ads) and an understanding of how visual creative impacts key performance indicators (KPIs) like CTR, conversion rates, and user engagement.

• Conceptual Thinking: Ability to develop creative concepts that align with campaign strategies and brand identity, translating abstract ideas into concrete visual executions.

• Brand Consistency: Skill in maintaining and applying brand guidelines consistently across diverse creative assets and platforms.

• Adaptability & Iteration: Willingness and ability to iterate on designs based on performance data, A/B test results, and feedback from marketing teams.

Preferred Skills:

• Figma Proficiency: Familiarity or proficiency with Figma for collaborative design, prototyping, and potentially design system management.

• 3D & Advanced Animation: Experience or familiarity with 3D software (e.g., Cinema 4D, Blender) and advanced animation techniques to add depth and visual interest to creatives.

• ASO & App Store Visuals: Experience designing assets specifically for app store optimization (e.g., app icons, screenshots, preview videos).

• Data Analysis Acumen: Basic understanding of marketing analytics and the ability to interpret performance data to inform design decisions.

• Ukrainian Language Proficiency: Strong written and spoken Ukrainian is required for internal communication and collaboration.

• English Language Skills: Intermediate English proficiency or higher, for potential communication with international teams or resources.

📝 Enhancement Note: The emphasis on AI tools is a significant factor, suggesting the company is at the forefront of adopting new technologies. The "2-5 years" experience level implies a need for a candidate who can work independently but also grow within the role. Proficiency in After Effects is highlighted as critical for motion design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: The portfolio must showcase high-quality static and animated creatives with a clear focus on measurable impact in marketing or growth contexts; case studies detailing campaign objectives, creative solutions, and achieved results are highly valued.

• Performance-Driven Creatives: Include examples of visuals specifically designed for performance marketing channels (paid social, search) that have shown positive results.

• AI Integration Examples: If possible, showcase projects where AI tools were utilized in the design process, highlighting efficiency gains or novel creative outcomes.

• Brand Consistency & Scalability: Examples demonstrating the ability to maintain brand integrity across various campaigns and formats, as well as the development of reusable templates or design systems.

• Motion Graphics Showcase: A dedicated section for motion design work, including examples of animations, video ads, or motion graphics that effectively communicate messages and engage audiences.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their design process, including:

  • Workflow for concept development, asset creation, and delivery within marketing campaign cycles.

  • Methods for collaborating with marketing teams and incorporating feedback.

  • Strategies for A/B testing visual elements and using performance data to drive design decisions.

  • Approach to developing and managing design systems or scalable templates.

  • Experience with AI tools and how they are integrated into the design workflow for efficiency and innovation.

📝 Enhancement Note: A strong portfolio is paramount for this role. Candidates should curate their submissions to highlight work that directly relates to performance marketing, demonstrate a clear understanding of campaign goals, and showcase their ability to use modern tools, including AI. Quantifiable results are key.

💵 Compensation & Benefits

Salary Range:

• For a Mid-Level Growth Marketing Visual Designer in Poland, with 2-5 years of experience and strong skills in Adobe Creative Suite and AI tools, the estimated salary range is typically between 7,000 PLN and 12,000 PLN gross per month. This can vary based on the specific city, the candidate's precise experience, and the company's compensation philosophy.

Benefits:

• Flexibility: Choice between working from an office or remotely, with the company arranging a suitable workplace if needed.

• Performance Bonuses: Eligibility for annual or quarterly performance-based bonuses, depending on the specific role's structure.

• Learning & Development: Access to a company library, internal resources, and training programs through partner organizations to foster continuous skill development.

• Comprehensive Insurance: Health and life insurance coverage.

• Wellbeing Support: A dedicated wellbeing program and access to a corporate psychologist.

• Communication Allowance: Reimbursement of expenses for Kyivstar mobile communication services.

Working Hours:

• The standard working hours are expected to be around 40 hours per week, typical for a full-time role. The company offers flexibility, allowing employees to work remotely, which can contribute to a better work-life balance and integration of work with personal schedules.

📝 Enhancement Note: The provided benefits package is quite comprehensive, emphasizing employee wellbeing and professional development. The flexible work arrangement (office or remote) is a significant perk. Salary estimation is based on current market data for similar roles in Poland and Ukraine, adjusted for the specified experience level and skill set.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Telecommunications. Kyivstar.Tech operates as a hybrid IT company and a subsidiary of Kyivstar, a major telecommunications operator in Ukraine. This dual nature suggests a blend of established corporate structure with a focus on innovation and technological advancement.

Company Size: Kyivstar.Tech has over 500 specialists, indicating a mid-to-large sized organization with diverse capabilities and a significant operational footprint.

Founded: Kyivstar was founded in 1997, and Kyivstar.Tech has emerged as its technological arm, focusing on developing transformative solutions. This history implies a stable, established company with a legacy, now pushing into new technological frontiers.

Team Structure:

• The Growth team is likely a dynamic, results-oriented unit focused on user acquisition and engagement metrics.

• The Visual Designer will report to a Growth Marketing Manager or a Creative Lead within the Growth function.

Methodology:

• Data-Driven Experimentation: A core aspect of the Growth Marketing function is hypothesis-driven experimentation, including A/B testing of creative assets, messaging, and targeting.

• Agile Workflows: Expect a fast-paced environment that likely utilizes agile methodologies for campaign planning, execution, and optimization.

• AI Integration: The company is actively exploring and integrating AI-powered tools into creative and marketing workflows, suggesting a forward-thinking approach to efficiency and innovation.

Company Website: https://www.kyivstar.ua/ (While Kyivstar.Tech is the focus, the parent company's website provides broader context)

📝 Enhancement Note: Kyivstar.Tech's position as a subsidiary of a large telecom operator suggests a stable yet innovative environment. The culture is described as entrepreneurial, encouraging continuous growth and challenging conventional thinking, which is a key aspect for operations roles focused on efficiency and improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires a strong foundation in visual design principles and practical experience in applying them to marketing contexts, with a growing emphasis on understanding performance metrics and leveraging new technologies like AI.

Reporting Structure: The Growth Marketing Visual Designer will likely report to a Growth Marketing Manager or Head of Growth Marketing. They will be an integral part of the Growth team, working closely with performance marketers and other specialists.

Operations Impact: The visual assets created by this role have a direct and measurable impact on key growth metrics such as user acquisition cost (CAC), conversion rates, click-through rates (CTR), and overall user engagement. Designers are crucial in translating marketing strategy into compelling visual experiences that drive business results.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, or AI-driven design workflows.

• Skill Expansion: Learning new design tools, animation techniques, and gaining a more profound understanding of marketing analytics and user psychology.

• Leadership Potential: As experience grows, there may be opportunities to mentor junior designers, lead creative projects, or contribute to the development of design systems and brand strategies.

• Cross-Functional Exposure: Potential to work on diverse projects across different product lines or marketing initiatives, broadening exposure to various business functions.

📝 Enhancement Note: The role offers a clear path for a visual designer to specialize in the high-demand area of performance marketing creative, where design skills are directly tied to measurable business outcomes. The integration of AI also presents a significant learning and development opportunity.

🌐 Work Environment

Office Type: The company offers flexibility, allowing employees to work from an office or remotely. If an office-based arrangement is chosen, the company will arrange a suitable workplace, indicating a commitment to providing a good working environment.

Office Location(s): While the posting specifies "All" and derived locations include Olsztyn, Poland, the primary operations and headquarters of Kyivstar are in Ukraine. The flexibility suggests that the company supports a distributed team model, with potential hubs or arrangements in various locations.

Workspace Context:

• Collaborative Design: The role requires close collaboration with marketing teams, suggesting an environment that values teamwork and open communication.

• Tech-Enabled: Expect access to modern design software and potentially cutting-edge AI tools, reflecting the company's commitment to technological advancement.

• Performance-Focused: The workspace is geared towards achieving measurable results, fostering a results-oriented culture where creative output is directly linked to campaign success.

Work Schedule:

• The standard 40-hour work week provides a consistent structure. The remote option offers significant flexibility, allowing individuals to manage their work hours in a way that best suits their productivity and personal needs, while still meeting project deadlines and team collaboration requirements.

📝 Enhancement Note: The emphasis on flexible work arrangements (office or remote) caters to modern work preferences. The company's IT focus implies a technologically advanced and potentially dynamic workspace, conducive to creative and analytical tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess qualifications and creative output.

• Creative Assessment/Test: Candidates may be given a short design challenge or asked to critique existing creatives to evaluate their design thinking, problem-solving skills, and understanding of performance marketing principles.

• Hiring Manager Interview: A discussion with the Growth Marketing Manager to delve deeper into experience, creative approach, collaboration style, and understanding of AI tools.

• Team/Peer Interview: Potential interviews with other members of the Growth team or design peers to assess cultural fit and collaborative capabilities.

• Final Interview: Possibly with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your skills in performance marketing visuals, motion graphics, and AI tool usage. Prioritize work with measurable impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the tools used (especially AI), and the results achieved. Use quantifiable data where possible.

• Showcase Diversity: Include a range of work, from static ads to animated creatives and potentially ASO assets, to highlight your versatility.

• Highlight AI Integration: If you have examples of using AI in your workflow, make them prominent. Explain how it enhanced efficiency, creativity, or results.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups and clear descriptions.

Challenge Preparation:

• Understand the Goal: If given a design challenge, focus on understanding the target audience, campaign objective, and key message.

• Think Like a Marketer: Approach the challenge with a performance-oriented mindset. Consider how your design will drive specific actions or conversions.

• Leverage AI: If appropriate, consider how AI tools could assist in generating concepts, variations, or optimizing elements of your challenge response.

• Communicate Your Process: Be prepared to explain your design choices, rationale, and how you would test and iterate on the design.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing not only on design skills but also on understanding marketing performance and the ability to integrate AI effectively. A well-prepared portfolio that highlights these aspects is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in After Effects (for motion design), Photoshop (for image editing and static design), and Illustrator (for vector graphics and illustrations).

• Figma: Highly desirable proficiency for collaborative design, prototyping, and potentially managing design systems, indicating a modern design workflow.

• AI Design Tools: Proficiency or strong aptitude in utilizing AI-powered tools for generative design, image editing, animation assistance, text-to-image generation, and workflow automation. Examples might include Midjourney, Stable Diffusion, Adobe Firefly, or similar platforms.

Analytics & Reporting:

• While not a primary responsibility, a basic understanding of analytics tools (e.g., Google Analytics, Facebook Ads Manager analytics) will be beneficial for interpreting campaign performance data to inform creative decisions.

CRM & Automation:

• Generally, this role would not directly manage CRM or marketing automation platforms, but an understanding of how creative assets integrate into these systems (e.g., email marketing platforms, ad campaign management) is helpful.

📝 Enhancement Note: The tech stack emphasizes industry-standard creative tools and highlights the growing importance of AI in the design process. Proficiency in After Effects and a familiarity with Figma are key technical requirements.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data and analytics to inform creative choices and measure the impact of design on marketing performance.

• Innovation & Experimentation: Encouragement to explore new design trends, technologies (especially AI), and creative approaches to drive continuous improvement and engagement.

• Collaboration & Communication: Fostering a team environment where open communication, feedback exchange, and cross-functional collaboration are valued to achieve shared growth objectives.

• Efficiency & Scalability: A focus on creating efficient workflows, reusable templates, and scalable design systems to maximize productivity and maintain brand consistency.

• Results Orientation: A commitment to delivering design solutions that directly contribute to measurable business outcomes, such as user acquisition, engagement, and retention.

Collaboration Style:

• Cross-functional Partnership: The designer will work closely with marketing managers, copywriters, and analysts, requiring strong interpersonal skills and the ability to translate marketing needs into visual solutions.

• Feedback Integration: An open approach to receiving and incorporating feedback from stakeholders to refine creative outputs and ensure alignment with campaign goals.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, particularly around new design tools and performance marketing strategies.

📝 Enhancement Note: The culture appears to be a blend of creative dynamism and analytical rigor, driven by a shared goal of achieving growth through data-informed, innovative marketing efforts. The emphasis on AI integration suggests a forward-thinking and adaptable team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually compelling and creative assets that also meet strict performance objectives and data-driven requirements.

• Rapid Iteration & Testing: Keeping pace with frequent A/B testing cycles and rapidly iterating on designs based on performance feedback can be demanding.

• Adapting to New Technologies: Staying current with evolving design trends, AI tools, and platform-specific creative best practices requires continuous learning.

• Managing Multiple Campaigns: Juggling creative needs for various concurrent marketing campaigns and initiatives requires strong organizational and time management skills.

Learning & Development Opportunities:

• Mastering AI Design Tools: Significant opportunities to become proficient in cutting-edge AI tools for creative workflows, positioning the candidate at the forefront of design innovation.

• Deepening Performance Marketing Knowledge: Gaining a comprehensive understanding of how visual design directly influences key marketing metrics and campaign success.

• Advanced Motion Graphics: Opportunities to develop advanced skills in motion design, animation, and potentially 3D rendering for more impactful visual storytelling.

• Contributing to Design Systems: Involvement in building and refining design systems, which is a valuable skill for career growth in operations and design leadership.

📝 Enhancement Note: This role offers excellent opportunities for professional growth, particularly in the rapidly evolving fields of AI-augmented design and performance marketing creative. Overcoming the challenge of balancing creative excellence with measurable results will be key to success and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a creative decision for a marketing campaign. What was the outcome?" (Focus on your process, the data points, and the measurable impact of your design.)

• "How do you approach creating visual assets for A/B testing? What elements do you typically test?" (Showcase your understanding of experimentation and optimization.)

• "Walk me through your process for creating animated ads for platforms like Facebook or YouTube." (Detail your workflow from concept to final export, including tools and considerations for each platform.)

• "How have you integrated AI tools into your design workflow? What benefits did it bring?" (Be specific about the tools used and the tangible improvements in efficiency or creativity.)

• "How do you ensure brand consistency across multiple campaigns and platforms while also experimenting with new creative approaches?" (Highlight your ability to balance brand guidelines with innovation.)

Company & Culture Questions:

• "What do you know about Kyivstar.Tech and our mission?" (Research the company's history, values, and technological focus.)

• "How do you see your role contributing to our growth marketing objectives?" (Connect your skills to the company's business goals.)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose projects that best showcase your skills relevant to the job description, especially performance marketing creatives and motion design.

• Structure Each Case Study: For each project, present:

  1. The Challenge/Objective: What was the marketing goal?
  2. Your Role: What specific tasks did you perform?
  3. Your Process: How did you approach the creative problem? What tools (especially AI) did you use?
  4. The Solution: Showcase the final visual assets.
  5. The Results: Quantify the impact (e.g., increased CTR, conversion rate, engagement). If exact numbers aren't available, discuss the intended impact and how you would measure it.

• Highlight AI Usage: Explicitly mention where and how AI tools were used within your projects.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would adapt your work for different scenarios.

• Engage and Discuss: View the portfolio review as a collaborative discussion, not just a presentation.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, marketing acumen, and technological adaptability. The interview will likely assess how well candidates can translate design skills into measurable business results, particularly with the integration of AI.

📌 Application Steps

To apply for this Growth Marketing Visual Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Curate Your Portfolio: Select your strongest, most relevant work, focusing on performance marketing visuals, motion graphics, and any AI-assisted projects. Ensure each piece has a clear description of the objective, your role, your process, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Visual Design," "Motion Design," "Performance Marketing," "Adobe Creative Cloud," "After Effects," and "AI Tools." Quantify your achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your design process, your approach to creative problem-solving, and how you use data and AI to drive results. Practice presenting your portfolio projects concisely and effectively.

• Research Kyivstar.Tech: Understand the company's mission, its connection to Kyivstar, and its focus on technological innovation. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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