Growth Marketing Designer

📍 Job Overview

Job Title: Growth Marketing Designer

Company: The Montage Accessories Co. Ltd.

Location: Philippines

Job Type: Full-Time

Category: Growth Marketing / Creative Design

Date Posted: 2026-08-10

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design high-impact, scroll-stopping ad creatives for paid social and digital campaigns, focusing on both aesthetic appeal and performance.

• Translate creative briefs, campaign objectives, and messaging into visually compelling static, carousel, and motion assets.

• Collaborate closely with the growth marketing team to iterate on creatives based on performance data and A/B testing results.

• Maintain strict brand consistency while exploring innovative visual angles and formats to capture audience attention.

• Prepare, organize, and deliver final assets efficiently for campaign launches and cross-functional handoffs.

📝 Enhancement Note: This role is specifically positioned at the intersection of creative design and performance marketing, emphasizing the need for a designer who understands how to create visuals that not only look good but also drive measurable business outcomes like clicks and conversions. The focus on A/B testing and iteration based on KPIs indicates a data-driven approach to creative development.

📈 Primary Responsibilities

• Design static, carousel, and motion ad creatives for paid social platforms (Meta, Pinterest, TikTok, AppLovin, YouTube Ads), as well as email and SMS marketing campaigns.

• Translate creative briefs, hooks, and core messaging into visually compelling content that resonates with target audiences.

• Develop multiple variations of creative concepts to facilitate structured A/B testing and identify optimal performing assets.

• Adapt creative assets to adhere to platform-specific best practices, including safe zones, pacing, aspect ratios, and audio/music integration.

• Partner with the growth marketing team to analyze creative performance metrics (e.g., CTR, thumb-stop rate, conversions) and iteratively refine designs.

• Collaborate cross-functionally with media buyers, growth specialists, and performance teams to share insights derived from ad performance data.

• Uphold and evolve brand guidelines while actively exploring new visual angles, formats, and stylistic approaches that enhance campaign effectiveness.

• Organize, prepare, and deliver final creative assets in required formats for campaign launch and seamless handoff to relevant teams.

• Continuously research and stay updated on emerging ad trends, platform best practices, and creative styles that drive superior performance.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and analytical thinking. The emphasis on "multiple variations for A/B testing" and "iterating on creatives based on performance" underscores the data-driven nature of this growth marketing role, requiring a designer who can connect their visual work directly to business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring strong design principles and marketing understanding. Equivalent practical experience will also be considered.

Experience: Minimum of 2+ years of dedicated experience in designing static content for paid social and paid email campaigns. Agency or in-house experience within e-commerce or DTC brands is highly valued.

Required Skills:

• Design Software Proficiency: Strong command of industry-standard design and video editing tools including Figma, Adobe Photoshop, Adobe Illustrator, and CapCut, or similar creative suites.

• Paid Social Design Expertise: Proven ability to design effective static, carousel, and motion ad creatives specifically for paid social channels.

• Performance-Oriented Design: Solid understanding of layout, typography, color, and visual hierarchy, with a demonstrated ability to design content that prioritizes ad performance and conversion over aesthetics alone.

• Adaptability & Iteration: Comfort and skill in working within a fast-paced, test-and-learn environment, with a willingness to iterate based on data and feedback.

• Attention to Detail: Meticulous attention to detail and ability to maintain brand consistency across a high volume of assets.

• Platform Best Practices: Understanding of creative adaptation for various digital platforms, including safe zones, pacing, aspect ratios, and multimedia integration.

Preferred Skills:

• E-commerce/DTC Experience: Prior experience designing ads for e-commerce or Direct-to-Consumer (DTC) brands.

• Motion Graphics & Video: Familiarity with creating UGC-style creatives, motion graphics, or short-form video content.

• Paid Media KPIs: Basic understanding of key paid media metrics such as CTR, CPA, and ROAS, and how design impacts them.

• Cross-functional Collaboration: Experience working collaboratively with media buyers, growth marketers, or performance marketing teams.

• Generative Design Tools: Exposure to or experience with AI-assisted or generative design tools for accelerated creative iteration.

📝 Enhancement Note: The "Nice to Have" section provides a clear roadmap for candidates looking to strengthen their profile. Highlighting experience with e-commerce/DTC, motion graphics, and an understanding of paid media KPIs will make a candidate stand out. Familiarity with AI tools is a forward-thinking requirement that signals the company's embrace of new technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Focused Case Studies: Showcase at least 2-3 projects where your design directly contributed to measurable campaign performance improvements (e.g., increased CTR, lower CPA, higher conversion rates). Quantify results whenever possible.

• Platform Diversity: Include examples of creatives designed for various paid social platforms (Meta, Pinterest, TikTok, YouTube Ads) and potentially email/SMS, demonstrating an understanding of platform-specific nuances.

• Creative Variation & A/B Testing: Present examples of multiple creative variations developed for A/B testing, illustrating your process for generating diverse concepts and iterating based on performance data.

• Brand Consistency & Evolution: Demonstrate your ability to maintain brand guidelines while also pushing creative boundaries to develop fresh, engaging visuals.

• Asset Handoff & Organization: Briefly explain your process for preparing, organizing, and delivering final assets, ensuring they meet technical specifications and are easily usable by the marketing team.

Process Documentation:

• Creative Brief Interpretation: Be prepared to discuss how you interpret creative briefs and translate them into actionable design concepts.

• Iteration Workflow: Describe your typical workflow for iterating on designs based on performance feedback and A/B test results.

• Platform Adaptation Process: Explain your methodology for adapting designs to meet the specific technical requirements and best practices of different advertising platforms.

📝 Enhancement Note: For a Growth Marketing Designer, the portfolio is paramount. It needs to go beyond showcasing aesthetic talent and clearly demonstrate the candidate's ability to drive business results through design. Emphasizing quantifiable outcomes and the process behind achieving them will be critical for a successful application.

💵 Compensation & Benefits

Salary Range: Given the location (Philippines) and the 2-5 years of experience requirement for a specialized role like Growth Marketing Designer, a competitive salary range would typically fall between PHP 50,000 to PHP 90,000 per month. This estimate considers the cost of living in the Philippines, industry benchmarks for design and marketing roles, and the specific skills required (paid social, performance focus, advanced design tools).

Benefits:

• Health & Wellness: Comprehensive health insurance, potentially including medical, dental, and vision coverage.

• Paid Time Off: Generous vacation leave, sick leave, and national holidays.

• Professional Development: Opportunities for training, workshops, and access to learning resources to stay updated on design and marketing trends.

• Creative Environment: A collaborative and dynamic work environment that values creativity and innovation.

• Employee Discounts: Potential for discounts on company products or services.

• Performance Bonuses: Possibility of performance-based bonuses tied to campaign success and individual contributions.

Working Hours: The standard working hours are likely 40 hours per week, Monday to Friday. However, given the fast-paced nature of growth marketing and digital campaigns, some flexibility may be expected during peak periods or critical campaign launches.

📝 Enhancement Note: The salary range is an estimate based on publicly available data for similar roles in the Philippines with the specified experience level. Actual compensation may vary based on the candidate's specific skills, experience, and the company's compensation strategy. Benefits are standard for full-time positions in the region and are often enhanced by companies focused on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Nursery Furniture and Modern Family Products sector, a market that balances safety, functionality, and aesthetic appeal. This industry often requires a strong emphasis on brand trust, quality, and emotional connection with consumers.

Company Size: The company is likely of a medium to large size, given it has multiple established brands and operates internationally (implied by "leading nursery furniture company" and "millions of families"). This size suggests a structured environment with dedicated marketing and creative teams, offering opportunities for specialization and career progression.

Founded: The company was founded with a mission to create "thoughtfully designed products for modern families." This suggests a history rooted in understanding contemporary family needs and a commitment to quality and safety standards. The focus on "style-forward, safety-first furniture" indicates a brand ethos that values both design and integrity.

Team Structure:

• The Growth Marketing Designer will be part of a collaborative, fast-moving team.

• This team likely includes growth marketers, performance strategists, media buyers, and potentially other designers.

• The designer will report to a Growth Marketing Manager or Head of Marketing, working closely with performance marketers to achieve campaign objectives.

• Cross-functional collaboration is a key aspect, involving close partnership with the broader marketing department, and potentially product development or brand teams to ensure creative alignment. Methodology:

• Data-Driven Creativity: Emphasis on using performance data (CTR, conversion rates, thumb-stop rates) to inform and iterate on creative design.

• Test-and-Learn Approach: A culture that encourages experimentation with different creative concepts, formats, and messaging to optimize campaign outcomes.

• Brand-Centric Innovation: Maintaining strong brand guidelines while actively exploring new visual styles and trends that resonate with modern families.

• Agile Campaign Execution: The ability to respond quickly to market trends and campaign performance, requiring rapid creative iteration and asset delivery.

Company Website: https://www.milliondollarbabyco.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's focus on modern families and high-quality nursery furniture suggests a brand that values empathy, safety, and sophisticated design. The "fast-moving team" and "real impact" phrasing implies a dynamic work environment where individual contributions are visible and valued, particularly in driving business growth through marketing efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Intermediate to Senior Designer within a Growth Marketing function. It requires not just aesthetic skills but a strategic understanding of how design directly impacts marketing performance and revenue generation. The emphasis on iteration, A/B testing, and KPI analysis elevates it beyond a purely creative role into one that contributes directly to business growth objectives.

Reporting Structure: The Growth Marketing Designer will likely report to a Growth Marketing Manager or Director. They will work in close proximity to Performance Marketing Specialists, Media Buyers, and potentially other creative team members. This structure fosters direct collaboration and feedback loops essential for iterative design processes.

Operations Impact: The impact of this role is significant and directly tied to the company's revenue growth. By creating high-performing ad creatives, the designer directly influences key marketing metrics such as click-through rates, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS). Their work is crucial for acquiring new customers and driving sales for the company's nursery furniture and accessories.

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in designing for specific platforms (e.g., TikTok, Pinterest) and understanding the unique creative requirements for each to maximize ROI.

• Motion Graphics & Video Production: Develop advanced skills in motion graphics and short-form video creation, which are increasingly critical for digital advertising success.

• Cross-functional Leadership: Transition into roles with more strategic input on campaign creative direction, potentially leading small creative projects or mentoring junior designers.

• Data Analysis & Strategy: Gain a more comprehensive understanding of marketing analytics and performance strategy, enabling more data-informed design decisions and potentially moving into a Growth Marketing Strategist role.

• E-commerce/DTC Expertise: Further specialize in the nuances of e-commerce and DTC marketing, understanding the full customer journey and how creative fits into acquisition, conversion, and retention efforts.

📝 Enhancement Note: This role offers a clear pathway for designers who want to blend creative talent with a business-oriented mindset. The opportunity to see direct impact on revenue and grow within a specialized marketing function is a significant draw for ambitious professionals.

🌐 Work Environment

Office Type: The role is specified as On-site, suggesting a traditional office-based work environment. This typically implies a physical workspace within a company office building.

Office Location(s): Located in the Philippines. Specific city details are not provided, but being on-site suggests a primary company headquarters or a significant branch office within the country where the team is based.

Workspace Context:

• Collaborative Hub: The office environment likely facilitates direct, in-person collaboration with the growth marketing team, enabling quick feedback sessions and brainstorming.

• Resource Access: On-site access to necessary design hardware, software licenses, and potentially a creative studio or equipment for motion graphics and video production.

• Team Interaction: Opportunities for spontaneous interactions, team-building activities, and a strong sense of camaraderie among colleagues, fostering a shared culture and work ethic.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 40 hours per week. This structure allows for dedicated time for creative work, team meetings, and performance analysis, while also providing a predictable work-life balance.

📝 Enhancement Note: An on-site role in the Philippines for a company like The Montage Accessories Co. Ltd. suggests a commitment to in-person collaboration and a potentially more traditional corporate culture. Candidates should consider how this environment aligns with their preferred working style and the benefits of direct team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Portfolio Review & Creative Challenge: A session where candidates present their portfolio, focusing on case studies that demonstrate performance impact. This may be followed by a design challenge or a discussion about how they would approach specific creative problems.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely the Growth Marketing Manager) to evaluate design skills, strategic thinking, understanding of paid social, and ability to iterate based on data.

• Cross-functional/Team Interview: Meeting with members of the growth marketing team or other key stakeholders to assess collaboration skills and cultural fit.

• Final Interview: Potentially with a senior leader, to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the creative solution, and most importantly, the quantifiable results (e.g., "Increased CTR by 15%", "Reduced CPA by 10%", "Achieved a 3x ROAS").

• Show, Don't Just Tell: Use visuals effectively. For motion creatives, provide links to videos. For static ads, present them in a mock-up that shows how they appear on the platform.

• Highlight Process: Explain your thought process behind the design choices, especially how you incorporated learnings from performance data or A/B tests.

• Tailor to the Role: Emphasize projects that align with paid social, DTC/e-commerce, and performance marketing goals. Showcase your proficiency in Figma, Adobe Suite, and any video editing tools.

• Be Prepared for "Why": Be ready to articulate why you made specific design decisions and how they addressed the creative brief and campaign objectives.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief, target audience, and campaign goals. Ask clarifying questions.

• Focus on Performance: Approach the challenge with a performance-first mindset. How can your design drive action?

• Platform Awareness: Consider the platform the creative is intended for and its specific best practices.

• Iterative Thinking: Be prepared to discuss how you would iterate on your initial concept based on feedback or performance data.

📝 Enhancement Note: The emphasis on a portfolio showcasing performance impact and the potential for a design challenge indicates that this company is serious about hiring designers who can contribute directly to measurable business growth. Candidates should prepare to defend their design decisions with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and prototyping), Adobe Creative Suite (Photoshop, Illustrator for detailed asset creation and manipulation).

• Video Editing: CapCut (or similar intuitive video editing tools like Adobe Premiere Pro, After Effects for more advanced motion graphics), potentially Canva for quick edits.

• Asset Management: Cloud storage solutions like Google Drive, Dropbox, or a dedicated Digital Asset Management (DAM) system for organizing and sharing final assets.

Analytics & Reporting:

• Platform Analytics: Native analytics dashboards within Meta Ads Manager, Pinterest Ads, TikTok Ads Manager, YouTube Ads, etc., to track creative performance.

• General Analytics: Google Analytics (or similar) for understanding website traffic and conversion data influenced by ads.

• Reporting Tools: Potentially tools like Google Data Studio, Tableau, or specialized marketing analytics platforms for creating performance reports.

CRM & Automation:

• Email/SMS Marketing Platforms: Mailchimp, Klaviyo, or similar platforms for designing and deploying email/SMS campaigns.

• Ad Management Platforms: While not strictly design tools, familiarity with how creatives are implemented in ad platforms is crucial.

Other Potential Tools:

• Project Management: Asana, Trello, Jira for managing design tasks and workflows.

• Collaboration: Slack, Microsoft Teams for team communication.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with video editing tools like CapCut, especially for short-form content, is highly desirable. A foundational understanding of how creatives are used and measured within ad platforms and analytics tools is also critical for a growth-focused designer.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to business growth. Decisions are often guided by data and a focus on ROI.

• Collaborative Spirit: A culture that encourages teamwork, open communication, and mutual support across different marketing functions.

• Agility & Adaptability: The ability to respond quickly to changing market conditions, campaign performance, and new platform trends.

• Creative Excellence: A commitment to producing high-quality, visually appealing, and effective creative assets that align with brand standards.

• Continuous Learning: An environment that values staying up-to-date with the latest design trends, marketing strategies, and technological advancements.

Collaboration Style:

• Iterative Feedback Loops: Regular check-ins and feedback sessions between designers and growth marketers to refine creatives based on performance data.

• Cross-functional Partnership: Working closely with media buyers and strategists to ensure creative aligns with campaign objectives and technical specifications.

• Open Communication Channels: Utilizing tools like Slack or Teams for real-time communication and sharing of insights and updates.

• Shared Accountability: A collective responsibility for campaign success, where design is seen as a critical component of the overall marketing effort.

📝 Enhancement Note: The company culture appears to value a blend of creative talent and a results-oriented mindset. Collaboration is key, with a focus on how design directly contributes to business objectives. The "fast-moving team" implies a dynamic and potentially high-energy work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is to create visually appealing and on-brand designs that also meet strict performance metrics and conversion goals, often under tight deadlines.

• Rapid Iteration & Testing: Keeping up with the pace of A/B testing and needing to produce numerous creative variations quickly can be demanding.

• Platform Evolution: Staying current with the constantly changing best practices, algorithms, and creative formats across multiple social media and advertising platforms.

• Data Interpretation: Effectively translating complex performance data into actionable design insights and improvements.

Learning & Development Opportunities:

• Advanced Motion Graphics & Video: Opportunities to enhance skills in creating engaging video ads and motion graphics, potentially through workshops or online courses.

• Deep Dive into Performance Marketing: Gaining a more profound understanding of paid media strategies, analytics, and conversion rate optimization (CRO).

• Cross-Platform Expertise: Becoming a go-to expert for creative best practices across a wide array of digital advertising channels.

• Strategic Creative Development: Moving from executing briefs to contributing to the strategic development of creative campaigns and understanding broader marketing funnels.

• AI & Generative Design Exploration: Learning to leverage AI tools to enhance creative workflows, accelerate iteration, and explore new design possibilities.

📝 Enhancement Note: This role offers significant opportunities for growth for a designer eager to understand the business impact of their work. The challenges are inherent to the fast-paced world of digital advertising and growth marketing, providing fertile ground for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What was your process, and what made it successful?" (Focus on metrics, A/B testing, and your strategic design choices.)

• "How do you balance maintaining brand guidelines with the need to create fresh, attention-grabbing creatives for paid social?" (Discuss your approach to brand evolution and creative innovation.)

• "Walk me through your process for creating multiple variations of a concept for A/B testing. What factors do you consider?" (Highlight your iterative design methodology and understanding of performance drivers.)

• "How do you adapt your designs for different platforms like Meta, TikTok, and Pinterest? What are key considerations for each?" (Demonstrate platform-specific knowledge and creative strategy.) Company & Culture Questions:

• "What interests you about The Montage Accessories Co. Ltd. and our brand?" (Research the company's mission, products, and target audience. Show genuine interest.)

• "How do you handle feedback on your designs, especially if it's critical?" (Emphasize your openness to feedback and your data-driven approach to revisions.)

• "Describe your experience working in a fast-paced, test-and-learn environment. How do you manage multiple projects and deadlines?" (Highlight your organizational skills, adaptability, and ability to prioritize.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically. Start with your strongest, most relevant case studies (performance-driven).

• Quantify Results: For each project, clearly state the objective, your role, the creative solution, and the quantifiable results achieved (e.g., percentage increase in CTR, decrease in CPA).

• Tell a Story: For each case study, explain the problem, your solution, and the outcome. Connect your design decisions to the business goals.

• Showcase Process: Briefly discuss your design process, including how you interpreted briefs, iterated on designs, and used performance data.

• Platform Relevance: Clearly label which platforms each creative was designed for and why.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges faced, and how you would approach specific scenarios.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of performance marketing principles and how creative design directly contributes to business objectives. Candidates should be ready to showcase their portfolio with a data-driven narrative and articulate their strategic thinking behind design decisions.

📌 Application Steps

To apply for this Growth Marketing Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Optimize your resume to highlight keywords relevant to growth marketing, paid social design, specific software proficiency (Figma, Adobe Suite, CapCut), and quantifiable achievements in previous roles.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies demonstrating your ability to design high-performing ad creatives for paid social and digital campaigns. Quantify your impact with metrics wherever possible and showcase variety across platforms.

• Prepare Your Narrative: Be ready to articulate your design process, how you interpret creative briefs, your experience with A/B testing, and how you use performance data to inform your work during interviews.

• Research the Company: Familiarize yourself with The Montage Accessories Co. Ltd.'s brands, products, target audience, and overall marketing approach to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.