Growth Designer - Dressly

📍 Job Overview

Job Title: Growth Designer - Dressly

Company: SKELAR

Location: Remote (Global)

Job Type: Full-Time

Category: Product Design / Growth Marketing Operations

Date Posted: 2026-06-09

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize Web-to-App conversion funnels to drive user acquisition and engagement in the fashion tech space.

• Develop and iterate on design hypotheses, leveraging A/B testing and data analysis to improve key product and business metrics.

• Create high-impact visual assets, including AI-generated fashion visuals, for growth initiatives and user communications.

• Collaborate closely with Lead Designer and Product Marketing Managers (PMMs) to align design strategies with GTM objectives.

• Maintain and contribute to a robust design system, ensuring consistency and quality across all user touchpoints.

📝 Enhancement Note: While the role title is "Growth Designer," the responsibilities heavily lean into product design with a strong emphasis on user acquisition and conversion optimization. This suggests a hybrid role that bridges product design, UX/UI, and growth marketing operations, focusing on the user journey from initial web interaction to app conversion. The "Web-to-App" funnel optimization is a key operational focus.

📈 Primary Responsibilities

• Architect and refine user acquisition funnels, specifically focusing on the Web-to-App journey, to maximize conversion rates.

• Conceptualize, design, and implement A/B tests for various growth initiatives, including quizzes, checkout flows, and upsell opportunities.

• Analyze experiment results and user behavior data to identify new growth levers and inform design iterations.

• Produce high-quality, AI-generated fashion visuals and creative assets for product features, marketing campaigns, and email communications.

• Contribute to the development and maintenance of the design system to ensure a cohesive and scalable user experience.

• Design and optimize email communication flows, ASA (App Store Ads), and ASO (App Store Optimization) assets to support user lifecycle marketing.

• Collaborate with cross-functional teams, including product management, engineering, and marketing, to ensure design solutions meet business objectives and user needs.

• Conduct user research and gather feedback to inform design decisions and validate growth hypotheses.

📝 Enhancement Note: The responsibilities indicate a strong focus on data-driven decision-making and iterative design processes, core tenets of growth marketing operations. The emphasis on AI-generated visuals and fashion industry specifics highlights a specialized application of design skills within a specific niche.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of proven experience in Product Design, UX/UI Design, or Growth Design, with a demonstrable track record of improving conversion rates and user engagement.

Required Skills:

• Proficiency in design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, or similar.

• Strong understanding of user-centered design principles and best practices for web and mobile applications.

• Experience in designing and optimizing conversion funnels, particularly Web-to-App journeys.

• Ability to translate business requirements and user needs into intuitive and effective design solutions.

• Experience with A/B testing methodologies and analyzing experiment results to drive design decisions.

• Familiarity with design systems and their application in maintaining UI consistency and scalability.

• Excellent visual design skills, with an eye for aesthetic appeal and brand consistency in the fashion industry.

• Strong analytical and problem-solving skills, with a data-driven approach to design.

• Effective communication and collaboration skills for working with cross-functional teams. Preferred Skills:

• Experience with AI-powered design tools or generating AI visuals.

• Knowledge of ASA (App Store Ads) and ASO (App Store Optimization) best practices.

• Familiarity with email marketing platforms and designing email communication flows.

• Experience in the fashion or e-commerce industry.

• Basic understanding of front-end development principles (HTML, CSS) to facilitate collaboration with developers.

• Experience working in a fast-paced startup or venture-builder environment.

📝 Enhancement Note: The preferred skills highlight the specialized nature of this role, particularly the AI-generated visuals and the focus on app store optimization strategies, which are critical for a mobile-first growth strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing at least 2-3 detailed case studies demonstrating your impact on conversion rate optimization (CRO) and user acquisition.

• Case studies should clearly articulate the problem, your design process, the specific solutions implemented (e.g., funnel redesign, new feature implementation), and quantifiable results (e.g., X% increase in conversion, Y% reduction in drop-off).

• Examples of optimizing Web-to-App funnels or similar user journeys.

• Visuals of UI designs, wireframes, user flows, and high-fidelity mockups relevant to e-commerce or fashion tech.

• Evidence of working with or contributing to a design system. Process Documentation:

• Demonstrate understanding of iterative design processes, including hypothesis generation, testing, analysis, and refinement.

• Show experience in user research methodologies and how insights were incorporated into design solutions.

• Examples of collaboration with product managers, marketers, and engineers to achieve product goals.

• Showcase proficiency in using design tools for prototyping, A/B testing variations, and creating production-ready assets.

📝 Enhancement Note: For a Growth Designer role, the portfolio is paramount. It needs to prove not just design aesthetic but also the ability to drive measurable business outcomes. Quantifiable results are key, especially for growth-focused positions.

💵 Compensation & Benefits

Salary Range:

Given the fully remote nature, mid-level experience (2-5 years), and specialized skills in Growth Design within a tech venture builder, a competitive global salary range is estimated. Based on industry benchmarks for similar roles in tech, a range of $70,000 - $100,000 USD annually is a reasonable estimate. This range can vary based on candidate location, specific experience, and the depth of their portfolio's impact.

Benefits:

• Comprehensive Healthcare: Medical insurance provided.

• Work-Life Balance: Breakfasts and lunches provided (likely for any optional in-person meetups or for remote teams with localized stipends).

• Wellness & Fitness: Gym access in Kyiv or partial compensation for sports activities in Warsaw.

• Professional Development: Access to exclusive internal educational programs, intensives on AI, and professional development clubs.

• Travel Opportunities: Paid business trips may be required depending on role specifics.

• Convenience: Corporate discounts from partners.

• Work Environment: Access to inspiring, modern office spaces (for optional collaborative sessions or co-working) featuring amenities like climbing walls and green zones.

Working Hours: Standard 40-hour work week, with flexibility inherent in a remote, global role, allowing for asynchronous collaboration.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for mid-level Growth Designers in global tech companies, factoring in the remote nature and the value of specialized skills like AI visuals and conversion optimization. Benefits are directly extracted and contextualized for a remote professional.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, Technology (EdTech, Mental Health, Petcare, FashionTech, etc.), AI.

Company Size: SKELAR operates as a venture builder, supporting multiple businesses. While the exact size of the core SKELAR Platform team isn't specified, it's substantial enough to house dedicated functions for Legal, Finance, HR, IT, etc., supporting numerous smaller, agile business teams. This implies a large, dynamic ecosystem.

Founded: The founding date for SKELAR is not provided, but its description as a builder of successful global businesses suggests a maturity and established track record.

Team Structure:

• The Growth Designer will be part of the Dressly business unit, reporting to the Lead Designer and working closely with Product Marketing Managers (PMMs).

• They will also be part of the broader SKELAR design and product community, benefiting from a network of experienced professionals and co-founders.

• The SKELAR Platform team provides centralized operational support (HR, Legal, Finance, IT), allowing product teams to focus on core business and product development. Methodology:

• Data-driven approach to product development and growth, heavily relying on experimentation, A/B testing, and metric analysis.

• Agile methodologies are likely employed within individual business units to foster rapid iteration and product improvement.

• Emphasis on building "the next big everything," indicating a culture of innovation, ambition, and continuous pursuit of market leadership.

• Collaborative environment with strong emphasis on knowledge sharing and domain-specific education.

Company Website: https://www.skelar.tech

📝 Enhancement Note: SKELAR's venture-builder model means employees are part of a larger, dynamic ecosystem. The Growth Designer will experience the focused environment of a startup (Dressly) within the supportive structure of a larger organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a key contributor within the Dressly product team, focusing on tactical execution of growth initiatives. It's a mid-level position suitable for individuals with 2-5 years of experience looking to deepen their expertise in conversion design and product growth. The role offers significant opportunities for hands-on experience in a critical GTM function.

Reporting Structure: The Growth Designer will report to the Lead Designer at Dressly and will work in close collaboration with Product Marketing Managers (PMMs) and potentially other product team members. This structure allows for direct mentorship from senior design leadership and close alignment with marketing and product strategy.

Operations Impact: The Growth Designer's impact is directly tied to driving key business metrics for Dressly, such as user acquisition, conversion rates, customer lifetime value, and ultimately, revenue. By optimizing the Web-to-App funnels and implementing effective growth strategies, they will play a crucial role in Dressly's success and market position.

Growth Opportunities:

• Specialization: Deepen expertise in AI-generated visuals, fashion tech, and advanced conversion rate optimization (CRO) techniques.

• Leadership: Potential to grow into a Senior Growth Designer or Product Design Lead role within Dressly or other ventures SKELAR builds.

• Cross-functional Exposure: Gain experience working across different business units within SKELAR, learning from various founders and teams.

• Skill Development: Access to SKELAR's internal educational programs, including intensives on AI and professional development clubs, to continuously upskill.

📝 Enhancement Note: The growth path here is clear: master specialized growth design skills within a high-potential startup, leverage the venture builder's resources for continuous learning, and aim for leadership roles either within Dressly or in future ventures.

🌐 Work Environment

Office Type: While the role is fully remote, SKELAR offers inspiring physical office spaces in Kyiv and Warsaw. These spaces are designed to foster productivity and collaboration, featuring amenities like a gym, climbing wall, green zones, and libraries. The company culture emphasizes a high-quality work experience, regardless of location.

Office Location(s): While the role is remote, SKELAR has physical hubs in Kyiv and Warsaw. The company's global reach suggests potential for international collaboration and occasional travel for team meetups or strategic planning.

Workspace Context:

• Remote First Culture: The company embraces remote work, providing the flexibility for professionals to work from anywhere.

• Collaborative Ecosystem: Despite being remote, SKELAR fosters a strong sense of community through its Platform and internal communication channels, encouraging knowledge sharing and peer support.

• Technology & Tools: Employees are expected to be proficient with modern design and collaboration tools, enabling seamless remote work.

Work Schedule: A standard 40-hour work week is expected. However, the remote nature likely allows for some flexibility in structuring the workday to accommodate different time zones and personal needs, provided core collaboration hours and deadlines are met.

📝 Enhancement Note: The emphasis on physical office spaces, even for a remote role, suggests SKELAR values employee well-being and offers optional collaborative environments. For a remote candidate, this means access to potentially high-quality remote work support and optional in-person events.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume and portfolio to assess relevant experience and skills.

2. Initial Interview (Recruiter/Hiring Manager): Discussion about your background, motivation for applying, understanding of growth design principles, and initial cultural fit assessment.

3. Portfolio Review & Design Challenge: A deeper dive into your portfolio, focusing on specific case studies. You may be asked to present a chosen case study or tackle a hypothetical design challenge related to Dressly's Web-to-App funnels or AI visuals.

4. Team/Cross-functional Interview: Meeting with the Lead Designer, PMM, and potentially other team members to evaluate collaboration style, problem-solving approach, and strategic thinking.

5. Final Interview (Leadership): A final discussion to assess overall fit with SKELAR's vision and culture.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your role, the solution, and most importantly, the measurable results (e.g., "Increased conversion rate by 15%," "Reduced checkout abandonment by 10%").

• Showcase Process: Detail your thought process, research methods, design iterations, and how you addressed challenges. Emphasize your data-driven approach.

• Highlight Relevant Work: Prioritize case studies related to conversion optimization, user funnels (especially Web-to-App), AI-generated visuals, and e-commerce/fashion.

• Tell a Story: Structure your portfolio presentations as compelling narratives that highlight your problem-solving abilities and impact.

Challenge Preparation:

• Understand Dressly: Research Dressly's product, target audience, and unique selling propositions (AI-driven fashion personalization).

• Growth Funnel Focus: Be prepared to discuss strategies for optimizing Web-to-App funnels, from initial touchpoints to app download and conversion.

• AI Visuals: Consider how you would approach creating compelling AI-generated fashion visuals for growth purposes.

• Metrics & Data: Be ready to discuss key metrics for growth design and how you use data to inform your decisions.

📝 Enhancement Note: The interview process emphasizes a practical, results-oriented approach. A strong portfolio that clearly demonstrates measurable impact is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• AI Visual Generation: Specific tools are not mentioned, but familiarity with AI art generators (e.g., Midjourney, Stable Diffusion, DALL-E) or platforms that integrate AI for visual creation would be advantageous.

• Collaboration: Slack, Zoom, Google Workspace (Docs, Sheets, Slides).

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude (or similar product analytics platforms).

• A/B Testing Tools: VWO, Optimizely, Google Optimize, or in-house experimentation platforms.

• App Analytics: Firebase Analytics, Adjust, AppsFlyer.

CRM & Automation:

• CRM: While not directly a CRM role, understanding how user data flows from CRM (e.g., Salesforce, HubSpot) to inform design is beneficial.

• Marketing Automation: Tools like Mailchimp, Klaviyo, or similar for email campaign design and execution.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of product analytics and A/B testing platforms are essential for this role, alongside any emerging AI visualization tools.

👥 Team Culture & Values

Operations Values:

• Innovation & Ambition: A drive to build "the next big everything" and a willingness to embrace cutting-edge technologies like AI.

• Data-Driven Decision Making: Emphasis on metrics, experimentation, and quantifiable results in all aspects of product and growth.

• User-Centricity: Commitment to understanding and serving user needs, particularly in personalizing fashion choices.

• Collaboration & Knowledge Sharing: A culture where team members readily share expertise and support each other's growth.

• Impact & Ownership: Encouragement for individuals to take ownership of their work and drive meaningful impact on business outcomes.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Lead Designers, PMMs, product managers, and engineers is expected.

• Iterative Feedback Loops: Openness to continuous feedback and iterative improvement based on data and team input.

• Remote Collaboration Tools: Proficient use of digital tools to maintain seamless communication and collaboration across distributed teams.

📝 Enhancement Note: The culture at SKELAR and within its ventures like Dressly is built around rapid growth, data, and innovation, fostering a dynamic and collaborative environment for ambitious professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration in a Fast-Paced Environment: The need to constantly design, test, and iterate in a dynamic startup setting can be demanding.

• Balancing Aesthetics with Performance: Effectively merging high-end fashion aesthetics with the functional demands of conversion optimization and user experience.

• Leveraging Emerging AI Technology: Staying ahead of the curve with AI-generated visuals and integrating them seamlessly into user-facing products.

• Bridging Web and App Experiences: Ensuring a consistent and optimized user journey across both web and mobile app platforms.

Learning & Development Opportunities:

• Specialized Skill Deepening: Opportunities to become an expert in AI-driven design, fashion tech, and advanced CRO strategies.

• Venture Builder Ecosystem: Exposure to diverse business models and product challenges across SKELAR's portfolio.

• Mentorship: Learning from experienced founders and senior specialists within the SKELAR network.

• Continuous Education: Access to internal training programs and professional development resources.

📝 Enhancement Note: This role offers significant challenges that are directly tied to growth and innovation, providing ample opportunities for professional development in cutting-edge areas of design and technology.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a Web-to-App funnel that significantly improved conversion rates. What was your process, and what were the key metrics?"

• "How would you approach creating AI-generated fashion visuals that are both aesthetically pleasing and effective for driving user engagement on an e-commerce platform?"

• "Walk us through a challenging A/B test you designed and ran. What hypothesis did you test, what were the results, and what did you learn?"

• "How do you balance the need for a strong visual aesthetic in fashion with the data-driven requirements of growth design?" Company & Culture Questions:

• "What interests you about SKELAR's venture-builder model and Dressly's mission in the fashion tech industry?"

• "How do you approach collaboration with product marketing managers and other stakeholders to ensure design aligns with business goals?"

• "Describe your experience working with or contributing to a design system. How do you ensure consistency across different product touchpoints?" Portfolio Presentation Strategy:

• Focus on Impact: Always lead with the "why" and the measurable outcomes of your work. Quantify your contributions whenever possible.

• Detail Your Process: Explain your decision-making rationale, research methods, and how you iterated based on data and feedback.

• Showcase Adaptability: Highlight projects that demonstrate your ability to adapt to different challenges, technologies (like AI), and user needs.

• Be Concise and Clear: Present your case studies in a structured, easy-to-understand manner, avoiding jargon where possible.

📝 Enhancement Note: Interviewers will be looking for a candidate who can demonstrate both creative design talent and a strong understanding of growth metrics and optimization strategies.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight your most impactful work in conversion optimization, Web-to-App funnels, and visual design for e-commerce or fashion. Ensure case studies clearly articulate quantifiable results.

• Resume Optimization: Update your resume to emphasize keywords like "Growth Design," "Conversion Rate Optimization," "Web-to-App Funnels," "AI Visuals," "Figma," and "A/B Testing." Clearly list achievements with metrics.

• Interview Preparation: Practice articulating your design process, growth strategies, and how you measure success. Be ready to discuss your portfolio in detail and potentially tackle a design challenge.

• Company Research: Familiarize yourself with SKELAR's venture-builder model and Dressly's specific mission in revolutionizing fashion purchases with AI. Understand their target audience and market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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