Growth Designer

📍 Job Overview

Job Title: Growth Designer

Company: Zippi

Location: São Paulo, Remote (Brazil)

Job Type: Full-time

Category: Growth Marketing & Design Operations

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive rapid visual experimentation for Zippi's growth initiatives by producing high-volume creative assets for paid media campaigns.

• Design conversion-focused UI/UX elements for user funnels, including landing pages and onboarding flows, to optimize user acquisition and retention.

• Leverage cutting-edge generative AI tools to scale creative production, significantly increasing the volume of A/B tests and experiments executed weekly.

• Apply data-driven design principles and a strong focus on measurable results (CAC reduction, conversion rate increase) to all visual output.

• Collaborate closely with the Growth team to iterate quickly, learn from performance data, and continuously improve the effectiveness of marketing and product interfaces.

📝 Enhancement Note: This role is positioned within a Growth team, implying a strong emphasis on data-driven experimentation, performance metrics (like CAC and conversion rates), and rapid iteration cycles. The "Growth Designer" title, combined with the responsibilities, points to a hybrid role that bridges creative design with performance marketing objectives, heavily reliant on AI for scale.

📈 Primary Responsibilities

• Develop and produce a high volume of static, carousel, and video creative assets for paid media channels, utilizing generative AI tools like Midjourney, DALL-E, and Runway to ensure rapid turnaround and scale.

• Design and iterate on landing pages, onboarding screens, and other key conversion points within the user funnel and app interface, with a primary focus on optimizing user flow and conversion rates.

• Spearhead the visual experimentation strategy by designing numerous A/B tests for creative assets and UI elements, aiming to significantly multiply the weekly testing velocity.

• Analyze performance data from A/B tests and paid media campaigns to extract insights, inform design decisions, and drive continuous improvement in visual effectiveness and user acquisition efficiency.

• Collaborate cross-functionally with Growth Marketers, Data Analysts, and Product Managers to align visual strategies with overall growth objectives and campaign performance targets.

• Maintain a strong understanding of brand guidelines while prioritizing conversion and performance metrics over aesthetic preferences when necessary, demonstrating creative detachment and a results-oriented mindset.

• Execute motion design for video creatives and interactive elements to enhance engagement and conversion rates on paid media and within the product.

• Propose and implement UI/UX improvements on existing funnels and user journeys based on data analysis and user feedback.

📝 Enhancement Note: The core mission emphasizes scaling visual experimentation and production through AI, directly impacting the speed and volume of A/B testing. This implies that the candidate must be comfortable with a high-throughput, data-informed design process where rapid iteration and performance are paramount. The responsibility for "designing screens focused on conversion for funnel experiments" indicates a direct link to funnel optimization and acquisition metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in design principles, user experience, and conversion-focused design is paramount. Equivalent practical experience will be highly valued.

Experience: 2-5 years of experience in a Growth Design, Performance Design, or similar role, with a proven track record in digital marketing creative production and UI/UX design for conversion.

Required Skills:

• Advanced proficiency with generative AI tools for creative production (e.g., Midjourney, DALL-E, Runway, Stable Diffusion) to independently scale creative output.

• Expert-level command of Figma for designing high-fidelity landing pages, user interfaces, and A/B test variations.

• Demonstrated ability to prioritize conversion metrics and data insights over subjective aesthetic preferences, with a pragmatic approach to design iteration.

• Proven experience in motion design for quick production of video/reel creatives for paid media.

• Strong understanding of user funnels, conversion rate optimization (CRO) principles, and A/B testing methodologies.

• Ability to manage multiple competing demands, propose layouts, and deliver high-quality work at a rapid pace with minimal supervision.

• Excellent analytical skills to interpret performance data and translate insights into actionable design improvements.

• Fluency in Portuguese for effective communication within the team and with the Brazilian market. Preferred Skills:

• Experience with performance marketing platforms and ad creatives.

• Familiarity with data visualization tools and techniques for presenting performance metrics.

• Basic understanding of front-end development principles (HTML/CSS) to inform design feasibility.

• Experience working within agile development or experimentation frameworks.

📝 Enhancement Note: The emphasis on "IA como alavanca de produção" and "Domínio de Motion" suggests a need for candidates who are not just designers but also proficient in leveraging technology to accelerate creative output. The "Desapego criativo e foco em resultado" requirement highlights the need for a pragmatic, data-driven mindset, crucial for a growth-focused role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating successful visual experimentation and A/B testing initiatives, with clear articulation of the problem, your solution, and quantifiable results (e.g., uplift in conversion rate, reduction in CAC).

• Examples of high-volume creative asset production, showcasing the use of AI tools and the diversity of formats (static, carousel, video).

• Design work for landing pages and onboarding flows, highlighting user journey mapping, information hierarchy, and conversion-focused UI/UX.

• Demonstrations of motion design capabilities for short-form video creatives.

• Evidence of data-driven decision-making, illustrating how performance metrics informed design iterations. Process Documentation:

• Showcase your process for ideation, design, and rapid iteration of visual assets and UI elements within a growth context.

• Detail your workflow for collaborating with growth marketers and data analysts to test hypotheses and implement learnings.

• Provide examples of how you manage a high-volume pipeline of creative requests and design experiments.

📝 Enhancement Note: For a Growth Designer role, the portfolio is critical. It needs to go beyond standard UI/UX portfolios to showcase a strong understanding of performance marketing, data analysis, and the ability to scale creative production. Quantifiable results are paramount, demonstrating direct impact on business metrics like CAC and conversion.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Growth Designer with 2-5 years of experience in a high-growth tech startup environment in Brazil, the estimated salary range is R$ 8,000 to R$ 14,000 per month. This estimate accounts for the high demand for specialized skills in AI-driven design and conversion optimization, as well as the fully remote nature of the role and Zippi's stated commitment to "Remuneração na faixa alta de mercado."

Benefits:

• Competitive salary in the upper range of market standards.

• Annual Learning Budget for professional development, conferences, and courses.

• Comprehensive Health Insurance plan, with Zippi covering 100% for the employee and dependents up to 18 years old, and 50% for spouses/partners.

• Childcare assistance for children up to 6 years old.

• Meal voucher (Vale-refeição) provided via Caju.

• Flexible vacation policy, allowing for greater work-life integration.

• Access to Wellhub and Zenklub for wellness and fitness.

• Fully remote work arrangement, offering flexibility and work-life balance.

Working Hours: Standard full-time work hours are expected, approximately 40 hours per week. The company promotes flexibility within this framework, allowing for asynchronous collaboration and the ability to manage work effectively across different time zones, as long as core responsibilities and team collaboration needs are met.

📝 Enhancement Note: The salary estimate is derived from research on comparable roles in Brazil's tech startup sector, considering the specific skills (AI, growth design, CRO) and the company's stated commitment to competitive compensation. The benefits listed are directly pulled from the provided text and are highly attractive for a remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Financial Services (specifically for Micro, Small, and Medium Enterprises - MSMEs). Zippi operates in a rapidly growing segment of the Brazilian financial market, aiming to democratize access to credit and working capital for underserved businesses.

Company Size: Zippi is a fast-growing startup that has achieved profitability and is experiencing exponential growth. While exact employee numbers aren't specified, the description suggests a significant, scaling operation with a global tech team, supported by top-tier investors.

Founded: Founded three years ago, Zippi has quickly established itself as a pioneer in using PIX for credit and has already disbursed over R$ 7.6 billion in credit. This rapid trajectory indicates a dynamic, agile, and results-oriented environment.

Team Structure: The Growth team is a central function responsible for driving Zippi's expansion by leading demand generation, campaigns, and channel development. This role sits within that team, focusing on the visual execution and experimentation required to double new user volume in 2026. The team likely consists of growth marketers, data analysts, and designers, working collaboratively to identify and exploit acquisition levers.

Methodology: Zippi emphasizes a highly automated, data-driven approach. Their core infrastructure processes vast amounts of payment and credit data for risk analysis, credit release, and collection at scale, maintaining strong unit economics. The company leverages advanced data science for real-time, precise decision-making. This data-centric methodology is expected to permeate the Growth team's operations, including the Growth Designer's work.

Company Website: zippi.com.br

📝 Enhancement Note: The company culture is described as fast-paced, data-driven, and focused on impact. As an "early team member" in the growth area, the designer will have significant ownership and the opportunity to shape processes and strategies in a high-growth, well-funded startup environment. The focus on MSMEs and financial inclusion provides a strong sense of purpose.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Mid-Level (2-5 years of experience), focusing on specialized execution within the Growth function. It's a hands-on position where the individual is expected to be highly autonomous in their design and production tasks, contributing directly to experimentation velocity and creative output.

Reporting Structure: The Growth Designer will likely report to a Growth Lead or Head of Growth, working closely with Growth Marketers and Data Analysts. The team structure emphasizes collaboration and shared ownership of growth targets.

Operations Impact: The Growth Designer's work will have a direct and measurable impact on Zippi's core business objectives: increasing new user acquisition, reducing Customer Acquisition Cost (CAC), and improving conversion rates across the entire user funnel. By enabling a higher volume of visual experiments, this role directly fuels the data-driven optimization engine of the growth team.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative production and advanced conversion optimization techniques.

• Career Progression: Potential to grow into a Senior Growth Designer role, leading visual strategy for specific growth channels or taking on more complex UI/UX challenges.

• Leadership Potential: As an early member of the Growth team, there's an opportunity to influence the development of design processes, team structure, and best practices as the company scales.

• Cross-Functional Learning: Gain exposure to data science, performance marketing, product management, and fintech operations.

📝 Enhancement Note: The role offers significant growth potential within a scaling fintech startup. The emphasis on "Ownership and construction from day one" as an "early team member" suggests opportunities to shape the function and advance rapidly based on performance and impact.

🌐 Work Environment

Office Type: This is a 100% remote position, allowing for maximum flexibility and work-life integration.

Office Location(s): While based in São Paulo, the role is fully remote within Brazil, meaning candidates can work from anywhere in the country.

Workspace Context:

• Remote Flexibility: Work from a home office or any suitable remote location, offering autonomy over your work environment.

• Technology-Enabled: Access to advanced design tools (Figma, AI creative suites) and collaboration platforms to facilitate remote teamwork and efficient workflow.

• Collaborative Culture: Despite being remote, the team fosters a collaborative atmosphere through digital communication channels and shared project management tools, ensuring seamless interaction and knowledge sharing.

Work Schedule: The role is full-time (approximately 40 hours/week), with a focus on asynchronous work where possible. This allows for flexibility in structuring the workday, accommodating personal needs while ensuring availability for critical meetings and collaborative sessions with the team.

📝 Enhancement Note: The fully remote nature of the role is a significant aspect, offering considerable flexibility. The emphasis on "data-driven" and "automated" processes suggests that the remote work environment is well-supported by technology and clear communication protocols.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills (AI proficiency, Figma expertise, conversion focus, motion design).

• Portfolio Deep Dive: A session with the Growth team to present and discuss specific case studies from your portfolio, focusing on your process, impact, and ability to drive measurable results. Expect questions about your approach to A/B testing and AI-driven creative production.

• Skills Assessment/Challenge: A practical exercise, potentially involving a design challenge related to creating paid media creatives or optimizing a funnel element, demonstrating your speed, creativity, and data-informed approach.

• Cultural Fit & Team Interview: Discussion with team members to assess collaboration style, problem-solving approach, and alignment with Zippi's values and growth-oriented culture.

• Final Interview: Conversation with leadership to discuss overall fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the problem, your solution, and the quantifiable impact (e.g., "Increased landing page conversion rate by 15%," "Reduced CAC by 10% through AI-driven creative optimization").

• Showcase AI Proficiency: Include examples of creatives produced using AI tools, detailing the prompts and how AI helped scale production.

• Demonstrate CRO Expertise: Highlight designs for landing pages, ads, or onboarding flows where you explicitly applied CRO principles and tested variations.

• Explain Your Process: Be ready to walk through your design process, from ideation and research to execution, testing, and iteration, emphasizing speed and data utilization.

• Highlight Motion Design: Include examples of short video ads or animated elements that showcase your motion design skills.

Challenge Preparation:

• Be prepared for a timed design challenge that simulates the fast-paced, data-driven nature of growth marketing.

• Focus on delivering a clear, actionable solution that prioritizes performance metrics.

• Practice articulating your design rationale, especially how your choices aim to impact conversion and CAC.

• Familiarize yourself with Zippi's current marketing and product interfaces to better understand their context.

📝 Enhancement Note: The interview process is expected to be rigorous, focusing heavily on practical skills, portfolio evidence, and a data-driven mindset. The portfolio review is a critical step, requiring candidates to demonstrate tangible results and a clear understanding of growth mechanics.

🛠 Tools & Technology Stack

Primary Tools:

• Generative AI Platforms: Mastery of tools like Midjourney, DALL-E, RunwayML, or similar for rapid creative asset generation (static, video, animated).

• Design & Prototyping: Expert-level proficiency in Figma for UI/UX design, wireframing, prototyping, and creating A/B test variations.

• Motion Design Software: Proficiency in tools such as After Effects, Premiere Pro, or similar for creating engaging video creatives and animations.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with platforms for running and analyzing experiments (e.g., Google Optimize, Optimizely, VWO, or in-house solutions).

• Analytics Tools: Experience with tools like Google Analytics, Mixpanel, or Amplitude to understand user behavior and campaign performance.

• Data Visualization: Ability to interpret and potentially contribute to dashboards that display key performance indicators (KPIs) like CAC, conversion rates, and user engagement.

CRM & Automation:

• Ad Platforms: Experience designing creatives for major paid media platforms such as Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, LinkedIn Ads, etc.

• Project Management: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and workflows.

📝 Enhancement Note: The technology stack heavily emphasizes AI-driven creative tools and robust design software like Figma. Proficiency in these areas, coupled with an understanding of analytics and ad platforms, is crucial for success in this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Every design decision is informed by data and performance metrics, with a constant drive to test, learn, and optimize.

• Speed & Agility: A culture of rapid execution, quick iterations, and adaptability to changing market dynamics and campaign performance.

• Impact & Ownership: A strong sense of responsibility for driving measurable growth and a proactive approach to identifying opportunities and solving problems.

• Collaboration & Transparency: Open communication, sharing of insights, and a collaborative spirit to achieve common growth objectives across teams.

• Customer Centricity: Designing solutions that directly address the needs of micro and small businesses, ensuring financial accessibility and driving their prosperity.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Growth Marketers, Data Analysts, and Product teams to align visual strategies with broader growth objectives.

• Feedback Loops: Embracing constructive feedback from peers and stakeholders to refine designs and improve performance.

• Experimentation Mindset: A shared enthusiasm for testing new ideas, learning from both successes and failures, and continuously improving processes and outcomes.

• Agile Workflow: Working in an agile manner, with frequent check-ins and iterative development cycles to ensure rapid progress and alignment.

📝 Enhancement Note: The company values align strongly with a performance-oriented, data-driven culture. The emphasis on speed, impact, and collaboration is key for a growth-focused role within a startup.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Production: Maintaining quality and brand consistency while producing a massive volume of creative assets using AI tools.

• Balancing Speed and Quality: Ensuring rapid iteration without sacrificing the effectiveness or strategic alignment of designs.

• Data Interpretation: Translating complex performance data into actionable design improvements and hypotheses.

• Creative Iteration: Adapting to test results that may require significant design changes or discarding previous creative directions.

• Staying Ahead of AI Advancements: Continuously learning and adapting to the rapidly evolving landscape of AI creative tools.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming a leading expert in leveraging generative AI for creative marketing at scale.

• Growth Hacking Techniques: Developing deep expertise in conversion rate optimization, A/B testing, and performance marketing strategies.

• Fintech Industry Insights: Gaining in-depth knowledge of the Brazilian fintech market and the unique needs of MSMEs.

• Strategic Design Influence: Contributing to the strategic direction of Zippi's growth initiatives through innovative visual solutions.

• Mentorship: Opportunities to learn from experienced growth operators and fintech leaders within the company.

📝 Enhancement Note: The challenges are inherent to a high-growth, AI-driven environment. The growth opportunities focus on developing specialized, in-demand skills within the rapidly evolving fields of AI, growth marketing, and fintech.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a high volume of paid media creatives using AI. How do you ensure quality and relevance?"

• "Walk us through a time you used data to significantly improve the conversion rate of a landing page or onboarding flow. What was your process?"

• "How do you balance the need for rapid experimentation with maintaining brand consistency and aesthetic quality in your designs?"

• "Imagine we want to test a new value proposition for our PIX credit product. How would you approach designing the creatives and landing page for this experiment?" Company & Culture Questions:

• "What excites you about Zippi's mission to support micro and small businesses in Brazil?"

• "How do you approach working in a fast-paced, remote, and data-driven startup environment?"

• "Describe your ideal collaboration style with growth marketers and data analysts."

• "How do you stay motivated when designs you've worked hard on don't perform well in A/B tests?" Portfolio Presentation Strategy:

• Structure your presentation around key case studies that demonstrate your impact on growth metrics.

• For each case study, clearly articulate the problem, your specific role, the solutions you implemented (especially AI usage and CRO principles), and the quantifiable results.

• Be prepared to discuss your design process, your experience with AI tools, and your approach to A/B testing.

• Tailor your examples to highlight skills most relevant to Zippi's business (fintech, MSME focus, PIX credit).

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, technical proficiency (especially with AI), a data-driven mindset, and a results-oriented approach. Candidates should be ready to discuss their process, impact, and how they handle the unique demands of growth design in a fast-paced environment.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio prominently features case studies showcasing AI-driven creative production, conversion rate optimization, and quantifiable results from A/B tests. Highlight any experience relevant to fintech or financial services.

• Resume Optimization: Tailor your resume to highlight keywords such as "Growth Design," "Generative AI," "Figma," "CRO," "A/B Testing," "Paid Media," and "Performance Marketing." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you measure success in growth initiatives. Prepare specific examples for strategy and behavioral questions.

• Company Research: Familiarize yourself with Zippi's mission, product (PIX credit for MSMEs), growth strategies, and company values. Understand their market positioning and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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