Graphics Designer / Visual Designer

📍 Job Overview

Job Title: Graphics Designer / Visual Designer

Company: Swivl.tech

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: May 19, 2026

Experience Level: Mid-Level (3-4 years)

Remote Status: On-site

🚀 Role Summary

• This role is focused on the creation and execution of visual assets to support marketing campaigns and brand initiatives, emphasizing efficiency through design tools and AI assistance.

• The Graphics Designer will be instrumental in translating marketing strategies into compelling visual narratives across digital and print platforms, ensuring brand consistency and engagement.

• This position requires a strong understanding of design principles, proficiency in industry-standard design software, and the ability to collaborate effectively with marketing and content teams.

• The role offers an opportunity to work within a dynamic B2B/SaaS environment, contributing directly to brand perception and campaign success through high-quality visual design.

📝 Enhancement Note: While the job title is "Graphics Designer / Visual Designer," the emphasis on marketing creatives, social media, campaigns, and collaboration with marketing teams places this role firmly within the broader scope of Marketing Operations, focusing on the visual execution of GTM strategies. The mention of AI-assisted tools highlights a forward-thinking approach to operational efficiency in creative workflows.

📈 Primary Responsibilities

• Design visually engaging and on-brand creatives for social media platforms, digital advertisements, email marketing campaigns, and website banners.

• Develop comprehensive marketing collateral, including presentations, brochures, datasheets, and promotional materials, ensuring adherence to brand guidelines.

• Maintain and evolve brand consistency across all visual assets, ensuring a cohesive and professional brand identity across all touchpoints.

• Collaborate closely with the marketing and content teams to understand campaign objectives, target audiences, and messaging requirements, translating these into effective visual designs.

• Leverage AI-assisted design tools and efficient workflows to enhance productivity, reduce turnaround times, and explore innovative design solutions.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality creatives that meet project specifications and stakeholder expectations.

• Contribute to the visual storytelling of the brand by creating compelling graphics that resonate with the target B2B/SaaS audience.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role supporting marketing efforts. The emphasis on "campaign assets," "marketing collateral," and "brand consistency" points towards a need for structured design processes and an understanding of how visuals contribute to broader Go-To-Market (GTM) objectives. The inclusion of AI tools suggests an operational focus on efficiency and scalability in creative production.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred, though not explicitly stated. Equivalent practical experience will be considered.

Experience: 3-4 years of professional experience in Graphic Design or Visual Design, with a proven track record in creating marketing and social media creatives.

Required Skills:

• Strong hands-on expertise with Canva for rapid content creation and template management.

• Proficiency in Adobe Photoshop and Adobe Illustrator for detailed image editing, vector graphics, and complex design compositions.

• Familiarity with Figma for collaborative design workflows and interface design elements, especially if contributing to digital product visuals.

• Deep understanding of fundamental design principles: typography, color theory, layout composition, and visual hierarchy.

• Proven ability to maintain and apply branding guidelines consistently across various mediums.

• Experience in designing for social media, digital ads, and marketing campaigns.

• Excellent communication and collaboration skills to work effectively with marketing and content teams.

Preferred Skills:

• Experience designing within the SaaS or B2B industry, understanding specific visual communication needs.

• Basic knowledge of motion graphics (e.g., Adobe After Effects) or video editing for dynamic content.

• Familiarity with or demonstrated aptitude for using AI-assisted design tools to streamline creative processes.

• Experience in presentation design for sales and executive audiences.

📝 Enhancement Note: The explicit mention of Canva, Photoshop, Illustrator, and Figma indicates a need for a versatile designer proficient in both user-friendly tools for quick execution and professional software for intricate design work. The "Nice to Have" section, particularly "Familiarity with AI design tools," suggests the company is keen on leveraging technology for operational efficiency in its creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of marketing and social media creatives, demonstrating versatility and impact.

• Specific examples of campaign assets, social media posts (various platforms), digital ad creatives, and website banners.

• Case studies or visual examples that highlight design for branding initiatives and maintaining visual consistency.

• Demonstrations of presentation design skills, including visually appealing and informative slide decks.

Process Documentation:

• While not explicitly stated, candidates are expected to articulate their design process, from brief interpretation to final asset delivery.

• The ability to explain how they maintain brand consistency and ensure workflow efficiency, potentially using AI tools, will be crucial.

• Candidates should be prepared to discuss how they collaborate with cross-functional teams to gather requirements and feedback.

📝 Enhancement Note: For a design role supporting marketing, the portfolio is paramount. It serves as the primary evidence of design capability, understanding of marketing objectives, and proficiency in required tools. The expectation to discuss process implies an operations-minded approach to design, focusing on efficiency, collaboration, and measurable outcomes.

💵 Compensation & Benefits

Salary Range: For a Graphics Designer / Visual Designer with 3-4 years of experience in Bengaluru, India, the estimated annual salary range would typically be ₹6,00,000 to ₹10,00,000 (approximately $7,200 - $12,000 USD). This range can vary based on the specific company's compensation philosophy, the candidate's exact skill set, and the performance during the interview process.

Benefits:

• Full-time employment with a growing tech company.

• Opportunity to work on diverse marketing campaigns and branding initiatives.

• Exposure to AI-assisted design tools and modern creative workflows.

• Collaborative work environment with marketing and content teams.

• Potential for professional development and skill enhancement in the SaaS/B2B sector.

• Standard employee benefits as per Indian labor laws (e.g., health insurance, paid time off, retirement contributions, which may be company-specific).

Working Hours: Typically 40 hours per week, aligning with standard business hours in India (Asia/Kolkata time zone), with potential for flexibility depending on project demands and company policy.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for mid-level graphic designers in Bengaluru, India, considering the specified experience level and the tech industry context. Specific benefits are inferred based on typical offerings for full-time roles in similar organizations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / SaaS (Software as a Service). Swivl.tech likely operates within a B2B market, providing solutions to businesses.

Company Size: While not specified, the presence of an application tracking system (ATS) and the need for a dedicated designer suggests a company that has grown beyond a small startup phase and is establishing more formal operational structures. It is likely a small to medium-sized enterprise (SME) or a growing startup.

Founded: The founding date is not provided, but the company's existence and online presence suggest it is an established entity within the tech landscape.

Team Structure:

• The Graphics Designer will likely report to a Marketing Manager, Head of Marketing, or Creative Lead.

• Close collaboration is expected with marketing specialists, content creators, and potentially product teams.

Methodology:

• Data-driven design: Creatives are likely developed with campaign performance metrics in mind.

• Agile workflows: Given the tech industry context, design processes may involve agile methodologies for rapid iteration and delivery.

• Collaborative approach: Emphasis on teamwork and feedback loops to ensure designs meet objectives.

• Efficiency-focused: Use of tools like Canva and AI to optimize design turnaround times.

Company Website: https://www.swivl.tech/

📝 Enhancement Note: Inferring the company culture and structure based on industry (SaaS/B2B), location (Bengaluru, a tech hub), and the nature of the role (graphics design supporting marketing). The emphasis on AI tools suggests a culture that embraces technological innovation for operational gains.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer. It requires practical experience and the ability to work independently on assigned tasks, contributing to broader marketing objectives. It's a role focused on execution within the marketing operations framework.

Reporting Structure: The designer will likely report to a manager within the marketing department, such as a Marketing Manager or Creative Director. This provides a clear line of communication and project oversight.

Operations Impact: The designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and customer engagement. High-quality visuals are crucial for lead generation, brand recall, and conveying complex product value in the B2B SaaS space.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas (e.g., digital advertising, SaaS branding, presentation design) or become more proficient with AI design tools.

• Leadership Potential: With proven success and expanded responsibilities, there might be a path towards a Senior Designer role or potentially leading design initiatives within the marketing team.

• Cross-functional Exposure: Gaining experience in different facets of marketing, understanding campaign strategy, and potentially contributing to product marketing visuals.

• Industry Expertise: Developing a strong understanding of visual communication within the SaaS/B2B sector, a valuable niche.

📝 Enhancement Note: The growth analysis focuses on how a graphics designer role contributes to the operational success of marketing and offers pathways for professional development within a tech company. The emphasis is on skill enhancement, impact, and potential progression within the marketing operations ecosystem.

🌐 Work Environment

Office Type: On-site role in Bengaluru, Karnataka. This suggests a traditional office setting that fosters in-person collaboration and team cohesion.

Office Location(s): Bengaluru, Karnataka, India (PIN code 560066). This is a major tech hub, offering a dynamic professional environment.

Workspace Context:

• A collaborative office space designed to facilitate interaction between designers, marketers, and content creators.

• Access to necessary hardware, software licenses (Adobe Creative Suite, Canva, Figma), and potentially other design-specific tools.

• An environment that encourages the adoption of new technologies, including AI-assisted design tools, to improve workflow efficiency.

• Opportunities for informal discussions and brainstorming sessions that can lead to innovative visual solutions.

Work Schedule: Standard full-time working hours (likely 40 hours/week) within the local time zone (Asia/Kolkata), with the expectation of meeting project deadlines.

📝 Enhancement Note: The "On-site" designation is key. This implies a preference for in-person collaboration, which is often beneficial for creative roles requiring spontaneous idea exchange and direct feedback. The context of Bengaluru as a tech hub suggests a modern, dynamic office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Technical Assessment/Design Challenge: Candidates may be asked to complete a design task simulating real-world responsibilities (e.g., create a social media graphic, design a presentation slide) using specified tools. This assesses practical skills and problem-solving abilities.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing their design process, rationale behind key projects, and how they achieved specific outcomes. Focus will be on understanding their approach to branding, marketing objectives, and efficiency.

• Behavioral & Cultural Fit Interview: Discussion to gauge collaboration style, ability to work independently, and alignment with Swivl.tech's team culture. Questions may focus on how they handle feedback, manage deadlines, and use AI tools.

• Final Interview: Potentially with a senior leader to discuss role expectations and career alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work, emphasizing marketing creatives, social media designs, and branding projects relevant to a B2B SaaS context.

• Highlight Canva Proficiency: Include examples that demonstrate creative and effective use of Canva, as it's a key requirement.

• Showcase Process: For selected pieces, briefly explain your design process, the problem you were solving, your creative choices, and the impact of your design.

• Demonstrate Brand Consistency: Include examples that clearly show how you've maintained or applied brand guidelines.

• Quantify Impact (If Possible): If any designs led to measurable results (e.g., increased engagement, successful campaign), highlight this.

• Include AI Tool Usage: If applicable, mention or show work where AI tools enhanced your workflow or output.

Challenge Preparation:

• Familiarize yourself with Swivl.tech's current branding and marketing materials to understand their visual language.

• Practice designing social media graphics or ad creatives under timed conditions.

• Be prepared to articulate your design choices clearly and concisely, linking them to marketing objectives.

• Ensure you can demonstrate proficiency in Canva, Photoshop, Illustrator, and Figma.

📝 Enhancement Note: The interview process and portfolio review are tailored to a design role supporting marketing operations. The emphasis on practical skills, portfolio demonstration, and understanding of marketing objectives is crucial for candidates to prepare effectively. The inclusion of AI tools in challenges is a likely expectation.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid creation of social media posts, basic marketing collateral, and template-based designs. Expect to demonstrate advanced usage and template creation.

• Adobe Photoshop: For image manipulation, photo editing, and creating raster-based graphics.

• Adobe Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• Figma: For collaborative design, UI elements, and potentially prototyping or wireframing if needed for digital assets.

Analytics & Reporting:

CRM & Automation:

AI Design Tools:

• Explicitly mentioned as a "Nice to Have" and in responsibilities, indicating a desire for candidates familiar with or open to using AI tools (e.g., Midjourney, DALL-E, Adobe Sensei features, Canva's AI features) to augment their design process, improve efficiency, and generate new ideas.

📝 Enhancement Note: The technology stack is directly derived from the "Requirements" and "Nice to Have" sections, with added context on how these tools are typically used in a marketing operations setting. The specific mention of AI design tools is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that stand out.

• Efficiency & Productivity: Utilizing tools like Canva and AI to deliver high-quality work promptly.

• Collaboration: Working effectively with marketing, content, and potentially other teams to achieve shared goals.

• Brand Stewardship: A commitment to maintaining and enhancing the company's visual identity and brand consistency.

• Data-Informed Design: Understanding that design choices should align with marketing objectives and performance data.

Collaboration Style:

• Expected to be highly collaborative, working closely with marketing strategists and content creators to translate briefs into visual assets.

• Open to feedback and iterative design processes, incorporating input from various stakeholders.

• Proactive in communication to ensure alignment on project scope, timelines, and creative direction.

📝 Enhancement Note: These values and collaboration styles are inferred based on the role's responsibilities, the industry (tech/SaaS), and the emphasis on teamwork and efficiency. They reflect a modern, results-oriented marketing operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Ensuring that innovative designs remain strictly within the established brand identity and messaging.

• Rapid Iteration & Tight Deadlines: Adapting to the fast-paced nature of marketing campaigns and delivering multiple assets quickly.

• Effectively Using AI Tools: Integrating new AI design tools into existing workflows and learning their capabilities and limitations.

• Translating Complex Concepts: Visually representing technical or abstract B2B SaaS solutions in an easily digestible manner.

• Maintaining Visual Consistency Across Diverse Platforms: Ensuring a unified brand look and feel across social media, web, email, and print.

Learning & Development Opportunities:

• Mastering Design Tools: Deepening proficiency in Canva, Adobe Suite, and Figma.

• AI Design Exploration: Becoming adept at using AI tools for ideation, asset generation, and workflow optimization.

• B2B/SaaS Marketing Acumen: Gaining a stronger understanding of marketing strategies and visual communication within the tech industry.

• Exposure to Campaign Strategy: Learning how design contributes to overall marketing campaign success and ROI.

• Potential for Motion Graphics/Video: Developing skills in animation or video editing if opportunities arise.

📝 Enhancement Note: Challenges are framed around the core requirements of the role and the industry context. Growth opportunities are aligned with skill development and career progression within a marketing operations function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of social media graphics for a new product launch campaign, ensuring brand consistency across Instagram, LinkedIn, and Twitter?" (Tests understanding of platform nuances, branding, and process)

• "Describe your experience using Canva for marketing creatives. Can you provide an example of a complex design you achieved using it?" (Assesses Canva proficiency)

• "How do you ensure your designs align with the marketing objectives and target audience of a campaign?" (Evaluates strategic thinking and client-service approach)

Company & Culture Questions:

• "What do you know about Swivl.tech and the B2B SaaS industry?" (Assesses research and industry interest)

• "Describe a time you collaborated with a marketing or content team. What was your role, and how did you ensure successful outcomes?" (Evaluates teamwork and communication skills)

Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your design philosophy, then walk through 3-5 key projects that best represent your skills for this role.

• Focus: For each project, explain the brief, your creative process, the tools you used (especially Canva, Photoshop, Illustrator, Figma), design decisions, and the outcome or impact.

• Visuals: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. High-quality mockups are a plus.

• Conciseness: Be prepared to present your work efficiently, focusing on relevance to the job description.

📝 Enhancement Note: These questions and strategies are designed to help candidates anticipate common interview queries for a design role within a marketing operations context, emphasizing practical skills, tool proficiency, and strategic thinking.

📌 Application Steps

To apply for this Graphics Designer / Visual Designer position:

• Submit your application through the provided JazzHR link.

• Portfolio Customization: Ensure your portfolio prominently features marketing creatives, social media designs, and examples demonstrating your proficiency with Canva, Photoshop, Illustrator, and Figma. Tailor your presentation to highlight B2B/SaaS examples if available.

• Resume Optimization: Update your resume to clearly list your years of experience, specific design software proficiency, and any experience with AI design tools or in the SaaS/B2B industry. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you maintain brand consistency. Prepare to discuss your experience with collaboration and meeting deadlines.

• Company Research: Familiarize yourself with Swivl.tech's website, products, and existing marketing materials to understand their brand aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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