Freelance Visual Designer

📍 Job Overview

Job Title: Freelance Visual Designer

Company: Comoto

Location: Philadelphia, Pennsylvania, United States

Job Type: Contract

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-24

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and deliver compelling visual solutions across a range of digital and print assets, including web graphics, social media content, email marketing campaigns, direct mail pieces, and in-store signage.

• Collaborate closely with Art Directors and stakeholders to develop creative and effective design solutions for marketing campaigns, ensuring alignment with established brand guidelines and campaign systems.

• Organize and manage multiple design projects efficiently, adhering to deadlines, specifications, and quality standards in a fast-paced environment.

• Prepare final production-ready files for handoff, meticulously following established workflows, naming conventions, and quality assurance processes.

• Act as a reliable extension of the internal creative team, proactively communicating updates and delivering work that upholds a high standard of quality and craftsmanship.

📝 Enhancement Note: While the role is for a Visual Designer, the emphasis on digital marketing assets, campaign systems, and omnichannel presence within the powersports industry suggests a strong need for understanding Go-To-Market (GTM) creative execution. The role requires a blend of artistic talent and operational efficiency in asset production.

📈 Primary Responsibilities

• Execute high-quality visual designs for various marketing channels, including web banners, social media posts, email newsletters, paid ad creatives, and print collateral.

• Translate creative concepts and art direction into polished, on-brand visual assets that resonate with the motorcycle enthusiast audience.

• Adapt existing creative concepts and templates into multiple formats and sizes, ensuring visual consistency across all touchpoints.

• Meticulously organize and manage project files, adhering to naming conventions, version control, and established asset management workflows.

• Proactively identify opportunities to enhance designs and contribute thoughtful creative solutions within established frameworks.

• Collaborate effectively with copywriters, Art Directors, and other cross-functional teams to ensure cohesive campaign execution.

• Conduct quality assurance checks on final assets to ensure accuracy, adherence to specifications, and flawless execution before production handoff.

• Maintain a keen awareness of industry trends and best practices in visual design and digital marketing to inform creative output.

📝 Enhancement Note: The responsibilities highlight the need for a designer who can operate within an established GTM framework, focusing on efficient asset creation and adaptation for omnichannel marketing. This implies a need for strong organizational skills and an understanding of production workflows, akin to operations roles in managing creative assets.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent professional experience.

Experience: Minimum of 3 years of professional experience in visual design, with a focus on digital marketing assets and campaign execution.

Required Skills:

• Visual Design Principles: Strong foundation in typography, layout, hierarchy, color theory, composition, and visual balance.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign for creating and manipulating digital and print assets.

• Figma Proficiency: Required for collaborative design workflows, prototyping, and asset management.

• Digital Asset Creation: Experience designing web graphics, social media visuals, email marketing banners, and other digital marketing collateral.

• Brand Guideline Adherence: Ability to work effectively within established brand guidelines, templates, and campaign systems.

• Art Direction Integration: Capacity to take clear art direction and feedback, incorporating it efficiently into design work.

• Organizational Skills: Excellent attention to detail, file organization, and adherence to workflow standards.

• Motion Graphics/Animation (Basic): Experience creating GIFs, simple animations, or motion graphics for social media and email is highly desirable.

Preferred Skills:

• Adobe After Effects: Experience with motion graphics and animation software.

• Understanding of Powersports Industry: While not mandatory, familiarity with the motorcycle enthusiast culture and market is a plus.

• Cross-functional Collaboration: Proven ability to work effectively with marketing, content, and other creative teams.

• Adaptability: Capacity to manage multiple projects simultaneously in a dynamic, fast-paced environment.

📝 Enhancement Note: The requirement for Figma proficiency and experience adapting creative concepts into multiple formats points towards a need for designers who can contribute to scalable GTM creative operations. The emphasis on organization and workflow adherence aligns with operational efficiency principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Project Showcase: A portfolio demonstrating a variety of design styles, project types (digital marketing, social media, web graphics, etc.), and successful campaign executions.

• Brand Guideline Application: Examples clearly illustrating how you've applied established brand guidelines and adapted creative frameworks across different assets.

• Figma Work Samples: Include examples that showcase your proficiency in Figma, particularly in collaborative environments or for digital asset creation.

• Process Documentation Awareness: While not a direct portfolio piece, be prepared to discuss your personal workflow, file organization methods, and how you ensure quality and consistency in your work.

Process Documentation:

• Workflow Adherence: Demonstrate an understanding of following established workflows for asset creation, review, and delivery.

• File Management: Showcase organized file structures and naming conventions that facilitate collaboration and asset retrieval.

• Quality Assurance: Be prepared to discuss your personal QA process for ensuring design accuracy and adherence to specifications before final handoff.

📝 Enhancement Note: For a freelance role emphasizing efficiency and integration, the portfolio isn't just about creative output but also about demonstrating an understanding of operational processes. Applicants should highlight how their organizational skills and adherence to workflows contribute to efficient creative production.

💵 Compensation & Benefits

Salary Range: $50 - $55 per hour, commensurate with experience and qualifications.

Benefits:

• Flexible Contract Work: Opportunity to work on diverse projects for a leading omnichannel platform in the powersports industry.

• Hybrid Work Arrangement: Option to work from Comoto's Philadelphia office 1-3 days per week, offering a blend of in-office collaboration and remote flexibility.

• Industry Exposure: Gain experience within the dynamic and passionate powersports aftermarket industry.

• Collaborative Environment: Opportunity to collaborate with a dedicated internal creative team.

Working Hours: This is a freelance contract position. While specific hours may vary based on project needs, the expectation is for a commitment that allows for efficient project completion within deadlines, typically aligning with a standard 40-hour work week.

📝 Enhancement Note: The hourly rate of $50-$55 for a freelance visual designer in Philadelphia, PA, with 3+ years of experience and specific tool proficiencies (Figma, Adobe Suite), is within the expected market range for contract roles. This rate reflects the demand for specialized digital design skills in a competitive market. The hybrid option, allowing 1-3 days in the office, is a significant benefit for local freelancers seeking collaborative opportunities while maintaining remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Powersports Aftermarket Products – E-commerce and Retail. Comoto operates as America's largest and fastest-growing omnichannel platform in this sector.

Company Size: Comoto is a significant entity, indicated by its status as the largest omnichannel platform and its multiple well-known brands (RevZilla, Cycle Gear, J&P Cycles, REVER). This suggests a structured organization with established processes but also a dynamic, growth-oriented environment.

Founded: While not explicitly stated, the company's established presence and acquisition of brands imply a history of strategic growth and market consolidation.

Team Structure:

• The Visual Designer will be integrated into the internal Brand, Content & Creative department.

• This team likely includes Art Directors, Copywriters, Content Specialists, and potentially other designers.

• Collaboration will extend to cross-functional partners in marketing, e-commerce, and retail operations. Methodology:

• Data-Informed Creativity: While creative-led, the company emphasizes understanding customers and riders, suggesting that design decisions are informed by data and market insights.

• Omnichannel Consistency: A core methodological approach is maintaining a consistent brand experience across e-commerce, retail, and media touchpoints.

• Efficiency and Scalability: As a growing platform, there's an implicit focus on efficient production workflows and scalable creative solutions.

Company Website: ridecomoto.com

📝 Enhancement Note: Comoto's focus on being an "omnichannel platform" for "powersports aftermarket-products" means the creative team, including this designer, plays a crucial role in translating brand identity and marketing messages across diverse customer touchpoints – from web and mobile apps to physical retail stores. This requires a design sensibility that is both visually appealing and strategically aligned with GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This freelance role is positioned as a mid-level contributor within the creative function. It's an opportunity for a designer to apply and hone their skills within a structured creative department, focusing on execution and adaptation rather than high-level strategy setting.

Reporting Structure: The Freelance Visual Designer will report to an Art Director within the Brand, Content & Creative department. This structure ensures clear direction and feedback loops for creative projects.

Operations Impact: The visual assets created by this designer directly impact customer engagement, brand perception, and conversion rates across Comoto's multiple brands and channels. High-quality, on-brand visuals are critical for the success of marketing campaigns and overall GTM strategy execution.

Growth Opportunities:

• Skill Enhancement: Opportunity to gain experience with a wider range of digital marketing assets and potentially explore motion graphics within a professional context.

• Industry Specialization: Deepen understanding of the powersports industry and its unique consumer base, which can be valuable for future roles in related sectors.

• Portfolio Expansion: Add significant, high-profile projects to a professional portfolio, showcasing work for a leading omnichannel platform.

• Networking: Build connections within Comoto's creative and marketing teams, which could lead to future freelance or full-time opportunities.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the expansion of one's portfolio, skill set, and professional network. This position offers a chance to work on diverse projects for a prominent company, enhancing a designer's marketability and potentially opening doors to more advanced or specialized creative roles within the GTM ecosystem.

🌐 Work Environment

Office Type: Hybrid work arrangement is offered, with the option to work from Comoto's Philadelphia office 1-3 days per week. This suggests a modern office space designed for collaboration.

Office Location(s): Philadelphia, Pennsylvania, USA (Specific office address: 4020 South 26th Street, Philadelphia, PA 19112). This location provides access to a major metropolitan area with creative talent.

Workspace Context:

• Collaborative Atmosphere: The hybrid model and integration with an internal team imply an environment that values both focused individual work and collaborative brainstorms/reviews.

• Creative Tools Availability: While working remotely, access to necessary design software (Adobe Creative Cloud, Figma) is expected. The office environment likely provides access to shared resources and collaborative spaces.

• Team Interaction: Opportunities for direct interaction with Art Directors, copywriters, and other creative professionals to discuss projects, receive feedback, and ensure alignment with GTM objectives.

Work Schedule: As a contract position, the schedule will be project-dependent. However, the expectation is for a commitment that aligns with standard business hours for effective collaboration and timely delivery, likely around 40 hours per week. The hybrid schedule allows for flexibility in choosing which days to be in the office.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment. It signals a company that embraces modern work practices while still valuing in-person collaboration essential for creative synergy and effective GTM execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation/Review: A dedicated session to walk through your portfolio, discuss your design process, rationale behind your work, and how you handle art direction.

• Skills Assessment (Potential): This could involve a short design exercise or a discussion about your proficiency with specific tools like Figma.

• Cultural Fit/Collaboration Discussion: Conversation with the hiring manager or Art Director to gauge your ability to integrate with the team, communicate effectively, and adapt to Comoto's creative environment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in digital marketing assets, campaign execution, and adherence to brand guidelines. Showcase a range of styles and problem-solving approaches.

• Highlight Process: For each project, briefly explain the brief, your design process, key decisions, and the outcome. Use case study format where possible to articulate the "why" behind your design choices.

• Figma Emphasis: Clearly showcase your Figma work, highlighting its use in collaborative workflows or for creating responsive digital assets.

• Brand Adaptation: Include examples showing how you've worked within or adapted existing brand systems. This is crucial for this role.

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., improved engagement, conversion rates).

Challenge Preparation:

• Tool Proficiency: Be ready to discuss your experience and workflow with Photoshop, Illustrator, and especially Figma.

• Design Rationale: Practice articulating the "why" behind your design choices—why you chose certain layouts, colors, typography, and imagery.

• Adaptability & Feedback: Prepare examples of how you've incorporated feedback and adapted designs to meet new requirements or constraints.

• Workflow Understanding: Be ready to discuss how you organize your files, manage projects, and ensure quality in your deliverables.

📝 Enhancement Note: The emphasis on a portfolio and a "freelance visual designer" role suggests that the review process will heavily scrutinize practical design application and the ability to deliver polished assets efficiently. Applicants should prepare to showcase not just aesthetic talent but also an understanding of creative production workflows and GTM asset requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency is required in Photoshop and Illustrator. InDesign is also listed as a required skill.

• Figma: Mandatory proficiency for design, prototyping, and collaborative workflows. This is a key requirement.

• Adobe After Effects: Preferred skill for creating motion graphics and animations.

Analytics & Reporting: While not explicitly listed as a required tool for the designer, understanding how visual assets perform (e.g., through basic analytics on web graphics or social media engagement) is beneficial. The designer will likely interact with teams who use these tools.

CRM & Automation: Not directly applicable to the designer's core tools, but awareness of how visual assets are deployed through marketing automation platforms or CRM-driven campaigns could be advantageous.

📝 Enhancement Note: The explicit mention of Figma as a required tool, alongside Adobe Creative Cloud, signals a modern design workflow. Candidates should be ready to demonstrate their expertise in Figma for UI/UX related tasks, collaborative design, and rapid prototyping, which are increasingly important for agile GTM creative teams.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A high standard of design craft is paramount, ensuring polished and professional outputs.

• Collaboration & Integration: Working seamlessly with internal teams, taking direction, and contributing to a cohesive creative output.

• Efficiency & Dependability: Delivering high-quality work on time, consistently, and being a reliable extension of the internal team.

• Adaptability & Responsiveness: Thriving in a fast-paced environment, responding to feedback, and adjusting to evolving project needs.

• Curiosity & Customer Focus: While not a direct requirement, an interest in understanding the rider community and their needs will lead to more impactful design work.

Collaboration Style:

• Artistic Partnership: Working closely with Art Directors, taking direction, and contributing thoughtful design solutions.

• Cross-functional Synergy: Collaborating with copywriters and other marketing stakeholders to ensure visual and messaging alignment.

• Feedback Integration: A culture that encourages constructive feedback and iteration to refine designs.

• Proactive Communication: Maintaining open lines of communication regarding project status, potential roadblocks, and creative ideas.

📝 Enhancement Note: The emphasis on being a "reliable extension of the internal creative team" highlights a culture that values dependability and seamless integration for freelance talent. This means being proactive, communicative, and able to work autonomously while remaining aligned with team objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: The primary challenge will be to deliver fresh, compelling designs while strictly adhering to established brand guidelines and campaign systems for multiple brands.

• Fast-Paced Production Demands: Managing a high volume of design requests and meeting tight deadlines without compromising quality requires excellent time management and prioritization skills.

• Adapting to Diverse Projects: Quickly understanding and executing design needs for various channels (web, social, email, print) and campaign objectives.

• Remote/Hybrid Collaboration: Effectively communicating and collaborating with a distributed or hybrid team to ensure project alignment and feedback cycles are smooth.

Learning & Development Opportunities:

• Powersports Industry Immersion: Gaining valuable insight into a niche but passionate consumer market.

• Omnichannel Design Experience: Expanding your portfolio with work across diverse digital and physical touchpoints for a leading platform.

• Figma Mastery: Deepening expertise in Figma, a widely adopted tool for modern design workflows.

• Agency-Level Project Experience: Working on projects comparable to those produced by a creative agency, enhancing professional experience and portfolio value.

📝 Enhancement Note: The challenges are typical for a freelance creative role in a busy marketing environment. Success will depend on a designer's ability to manage their workflow, prioritize tasks, and maintain high standards under pressure, which are key operational skill sets.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strong creative vision with strict brand guidelines. How did you achieve both?" (Assesses ability to work within constraints).

• "Walk us through your process for creating a set of digital assets for a marketing campaign, from brief to final delivery." (Evaluates workflow, organization, and understanding of GTM asset lifecycle).

• "How do you incorporate feedback from Art Directors or stakeholders when it differs from your initial design concept?" (Tests collaboration, adaptability, and communication).

• "What is your experience with Figma, and how have you used it in collaborative design environments?" (Directly assesses required tool proficiency). Company & Culture Questions:

• "What interests you about the powersports industry and Comoto's brands (RevZilla, Cycle Gear, etc.)?" (Gauges genuine interest and research).

• "How do you approach working as a freelance contributor to an internal creative team?" (Assesses understanding of freelance integration and team dynamics).

• "Describe your process for ensuring visual consistency across multiple assets and platforms." (Highlights attention to detail and operational awareness). Portfolio Presentation Strategy:

• Storytelling: For each selected project, tell a brief story: the challenge, your approach, your specific contributions, the tools used, and the outcome.

• Focus on Impact: Highlight how your designs met the campaign objectives or addressed user needs.

• Showcase Figma Work: Dedicate specific time to showcase your Figma projects and explain your workflow within the tool.

• Demonstrate Adaptability: Present examples where you adapted creative concepts or worked within existing frameworks.

• Be Prepared for Q&A: Anticipate questions about your process, tool usage, and any challenges faced.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and a mature, organized approach to design production. Applicants need to show they can be a reliable, efficient, and high-quality freelance partner who understands the operational aspects of creative delivery for GTM initiatives.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your resume and a link to your portfolio via the application portal.

• Portfolio Curation: Ensure your portfolio prominently features digital marketing assets, examples of working within brand guidelines, and showcases your proficiency with Figma. Prioritize projects that demonstrate adaptability and a strong grasp of visual hierarchy and composition.

• Resume Optimization: Tailor your resume to highlight your 3+ years of relevant experience, proficiency in Adobe Creative Suite and Figma, and any experience with motion graphics or adapting creative concepts. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to articulate your design process, rationale behind key decisions, and how you handle feedback and collaboration, especially in a freelance capacity. Practice presenting your portfolio, focusing on storytelling and demonstrating your understanding of campaign objectives.

• Company Research: Familiarize yourself with Comoto's brands (RevZilla, Cycle Gear, J&P Cycles, REVER) and their approach to marketing and customer engagement. Understand the "omnichannel" aspect of their business.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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