Graphic Designer – Toys, Consumer Products, and Promotions

📍 Job Overview

Job Title: Graphic Designer – Toys, Consumer Products, and Promotions

Company: Maxx Marketing, Inc

Location: Mexico City, Mexico

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: January 8, 2026

Experience Level: 2-5 Years (Mid-Level)

Remote Status: Remote Solely

🚀 Role Summary

• Design visually compelling marketing materials, including pitch presentations, product catalogs, social media assets, and advertisements for global toy and consumer product promotions.

• Collaborate with international account, brand, and creative teams to translate concepts into final artwork, ensuring brand consistency and market appeal.

• Leverage a strong understanding of graphic design principles, typography, and layout, with a keen eye for emerging trends in entertainment, gaming, and anime.

• Contribute to the development and execution of exhibition designs for major industry events and retail point-of-purchase (POP/POS) materials.

• Work within a remote environment, demonstrating self-discipline and effective communication to manage multiple projects simultaneously.

📝 Enhancement Note: This role is specifically tailored to a Graphic Designer with a focus on the toy and consumer products sector, particularly those with a connection to entertainment and gaming properties. The "Remote Solely" designation, coupled with the Mexico City location, suggests a hybrid approach to talent acquisition, prioritizing remote work capabilities within a specific geographic talent pool. The explicit mention of "pitch presentations and product catalogues" and "Global Exhibition materials" indicates a significant B2B marketing and sales support component to the role, requiring a strong understanding of commercial objectives.

📈 Primary Responsibilities

• Develop and maintain Maxx/YuMe pitch presentations and comprehensive product catalogs, ensuring high visual quality and persuasive content for client acquisition.

• Design engaging global exhibition materials for YuMe's presence at international trade shows (e.g., Nuremberg, LA, New York), creating impactful booth graphics, signage, and promotional collateral.

• Create dynamic social media assets to enhance the online presence and promotional campaigns for YuMe, aligning with current digital marketing strategies.

• Design and produce advertising and marketing materials, including print advertisements for industry journals and leading toy magazines worldwide, to drive brand awareness and sales.

• Conceptualize and execute designs for packaging, POP/POS displays, and other retail marketing collateral, ensuring alignment with brand guidelines and consumer appeal.

• Collaborate closely with the America Creative Manager and international creative teams, providing design solutions that meet project objectives and deadlines.

• Stay abreast of new trends in entertainment, gaming, anime, and the broader toy industry to infuse fresh ideas into design concepts.

• Assist with copywriting and demonstrate a commercial understanding of client needs to ensure designs are not only aesthetically pleasing but also commercially effective.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate across various marketing channels, from B2B sales enablement (pitch decks, catalogs) to B2C promotion (social media, ads) and retail execution (packaging, POP). The emphasis on "Global Exhibition materials" and "leading Toy Magazines globally" signifies a significant international scope and the need for culturally sensitive design execution.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional graphic design experience, with a demonstrated ability to manage multiple projects from concept to completion.

Required Skills:

• Fluency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for professional design output.

• Strong understanding of typography, layout principles, color theory (Pantone, CMYK, RGB), and print production processes.

• Excellent visual design skills with a strong portfolio showcasing creativity and technical proficiency.

• Ability to interpret creative briefs and translate them into compelling visual designs.

• Strong project management and organizational skills, with the capacity to handle multiple concurrent projects effectively.

Preferred Skills:

• Proficiency in video editing software (e.g., Adobe Premiere Pro, After Effects) is a significant plus.

• Experience with licensed consumer products, toy design, packaging design, and POP/POS materials.

• Copywriting skills and a sound commercial understanding of client objectives and market dynamics.

• Demonstrated interest and knowledge in entertainment, gaming-based properties, and anime.

• Awareness of current and emerging design trends within the toy and entertainment industries.

• Experience with shopper marketing and brand loyalty initiatives.

📝 Enhancement Note: The required skills emphasize core design competencies and software proficiency. The preferred skills point towards a specific niche within the design world, highlighting the value placed on industry-specific knowledge (toys, licensing, retail) and a passion for the subject matter (entertainment, gaming, anime). The inclusion of "copywriting and commercial understanding" suggests the role requires more than just aesthetic execution; it demands an understanding of how design drives business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of design projects, including but not limited to:

  • Marketing collateral (brochures, flyers, ads)
  • Presentation decks (pitch decks, product catalogs)
  • Social media graphics and campaign assets
  • Packaging design concepts
  • Exhibition/event graphics

• Evidence of strong conceptual thinking and creative problem-solving applied to design challenges.

• Clear demonstration of proficiency in Adobe Creative Suite applications (Photoshop, Illustrator, InDesign).

Process Documentation:

• Examples of how design processes were managed, from initial brief to final artwork delivery, including any client feedback loops or revisions.

• Case studies or project examples that highlight an understanding of the printing process and its implications for design execution.

• Designs that reflect an awareness of target audience and market trends, particularly within the toy, consumer product, and entertainment sectors.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. This section emphasizes not just the visual output but also the process behind it, suggesting that the company values a structured approach to design execution, client collaboration, and an understanding of production realities like printing.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: MXN $20,000 - $35,000 per month (approximately USD $1,100 - $1,950 per month, subject to exchange rates).

• Explanation: This estimate is based on research for mid-level Graphic Designer positions in Mexico City, considering the full-time, remote work arrangement, and the specialized nature of the industry (toys, consumer products, promotions). It accounts for the typical experience level (2-5 years) and the need for strong proficiency in Adobe Creative Suite. The range reflects variations based on specific skill sets, portfolio strength, and the candidate's negotiation.

Benefits:

• Remote Work Flexibility: The ability to work from home, offering a significant work-life balance advantage.

• International Exposure: Opportunity to work with global teams and contribute to international marketing campaigns and exhibitions.

• Industry Engagement: Direct involvement with exciting and dynamic industries such as toys, consumer products, and entertainment properties.

• Professional Development: Potential exposure to diverse design challenges and opportunities to expand skill sets in areas like video editing and copywriting.

• Standard Benefits: (As per Mexican labor law, typically includes contributions to social security, aguinaldo (holiday bonus), and vacation pay).

Working Hours:

• Standard full-time work week, estimated at 40 hours.

• While remote, core working hours will likely align with Mexico City's business hours (GMT-6) to facilitate collaboration with local and international teams. Some flexibility may be available, but responsiveness during key business periods is expected.

📝 Enhancement Note: Given the remote nature and location in Mexico City, a salary range has been estimated. This range is a benchmark for a mid-level designer with specialized industry experience in a major metropolitan area. Benefits are inferred based on typical offerings for remote roles and the industry context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Promotional Marketing Products, Consumer Products, Toys, Licensing, Entertainment. Maxx Marketing operates at the intersection of marketing, product development, and intellectual property licensing, creating bespoke promotional products for Fortune 500 clients and developing its own consumer product lines.

Company Size: Maxx Group Global is a significant player in its space, with operations spanning multiple continents. While the specific size of the Mexico office isn't detailed, the parent group's global reach suggests a robust organizational structure.

Founded: Maxx Marketing was established in 1997, with YuMe Toys founded in 2017. This history indicates a company that has evolved from promotional marketing to direct consumer product creation, leveraging its licensing expertise.

Team Structure:

• The Graphic Designer will report to the America Creative Manager, indicating a hierarchical structure within the creative department.

• Collaboration is expected with local and international account, brand, and creative teams, highlighting a cross-functional and geographically dispersed team environment.

Methodology:

• Design-Centric Approach: Emphasis on creating visually appealing and effective designs that meet client objectives and market trends.

• Collaborative Workflow: Design solutions are developed through interaction with various internal departments and potentially clients.

• Trend-Awareness: A proactive approach to staying informed about industry trends, particularly in entertainment and gaming, to inform design strategies.

• Bespoke Solutions: Focus on creating tailored promotional product solutions and consumer products that align with specific client needs and brand properties.

Company Website:

• https://www.maxx-marketing.com/

• https://www.yumetoys.com/

• https://www.maxxgroupglobal.com/

📝 Enhancement Note: The company's evolution from a promotional marketing agency to a creator of its own toy lines (YuMe Toys) suggests a dynamic and innovative culture. The emphasis on "bespoke promotional marketing product solutions" implies a client-focused, problem-solving approach. The global presence indicates a diverse and potentially fast-paced work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It involves executing designs based on established briefs and strategic direction, with opportunities to contribute creative ideas and influence visual output. It's not an entry-level position, requiring a solid foundation in design principles and software.

Reporting Structure: The Graphic Designer reports directly to the America Creative Manager. This provides a clear line of supervision and mentorship, with opportunities for feedback and guidance on projects. The role also requires collaboration with broader account and brand teams, both locally and internationally.

Operations Impact: While not a traditional "Operations" role in the sense of RevOps or SalesOps, this Graphic Designer significantly impacts the business by creating materials that drive sales, enhance brand perception, and support marketing initiatives. Effective design for pitch presentations, product catalogs, and promotional materials directly influences client acquisition, brand visibility, and ultimately, revenue generation. The quality of design for YuMe's consumer products and exhibitions is crucial for market penetration and sales success.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in specific areas such as packaging design, exhibition graphics, or social media campaign creation.

• Industry Knowledge Expansion: Gain extensive knowledge of the toy, consumer product, and entertainment licensing industries, becoming a subject matter expert.

• International Collaboration: Enhance cross-cultural communication and collaboration skills by working with global teams.

• Creative Leadership Potential: With consistent high performance and ideation, there may be opportunities to take on more complex projects, lead design initiatives, or mentor junior designers in the future.

• Broader Design Applications: Potential to contribute to a wider range of projects across the Maxx Group, exploring different design challenges beyond the immediate scope.

📝 Enhancement Note: The career path for a graphic designer within this organization likely involves deepening specialization within the company's core industries. The "operations impact" is framed in terms of how design contributes to business goals, aligning with the broader operational efficiency and revenue generation that operations professionals strive for.

🌐 Work Environment

Office Type: This role is designated as "Remote Solely." This means candidates will work entirely from their home office, without the need to attend a physical company office.

Office Location(s): The primary location requirement is for candidates based in or able to work from the Mexico City metropolitan area (Zona Metropolitana). While the role is remote, this geographical constraint suggests potential for future on-site opportunities, localized team building, or compliance with local employment regulations.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment conducive to focused design work, including reliable internet connectivity.

• Digital Collaboration Tools: The team likely utilizes digital collaboration platforms (e.g., Slack, Microsoft Teams, project management software) for communication, file sharing, and project tracking.

• Creative Synergy: Despite the remote nature, efforts will be made to foster creative synergy through virtual meetings, shared digital whiteboards, and collaborative design reviews.

Work Schedule:

• The role is full-time, typically implying a 40-hour work week.

• While remote work offers flexibility, the need to coordinate with international teams (America Creative Manager, other global teams) means adherence to specific working hours, likely aligning with Mexico City time (GMT-6), is crucial for effective collaboration and project management.

📝 Enhancement Note: The "Remote Solely" designation is key. It implies a trust in employees to manage their time and productivity, but the geographical constraint and need for international collaboration mean that availability during specific business hours is still important.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio through the provided recruitment portal.

• Portfolio Review: Shortlisted candidates will have their portfolios meticulously reviewed by the hiring team (America Creative Manager and potentially others) for creativity, technical skill, and relevance to the toy/consumer product industry.

• Screening Call: An initial conversation, likely with HR or a hiring manager, to assess basic qualifications, interest, and cultural fit.

• Technical Interview/Design Challenge: Candidates may be asked to complete a design challenge relevant to the role (e.g., designing a social media graphic, a concept for a product catalog page). This assesses practical skills and problem-solving abilities under time constraints.

• Manager/Team Interviews: Further interviews with the America Creative Manager and potentially other team members to delve deeper into experience, design philosophy, and collaboration style.

• Final Interview: Potentially a final interview with a senior leader to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that are most aligned with the job description – toy/consumer product design, marketing materials, packaging, exhibition graphics.

• Highlight Process: Include case studies that explain your design thinking, the problem you solved, your process, and the outcome.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement, successful product launch).

• Showcase Software Proficiency: Ensure your portfolio visually demonstrates your mastery of Adobe Creative Suite.

• Organize Clearly: Make it easy for reviewers to navigate your work, with clear project titles, descriptions, and your specific role in each project.

• Tailor Your Presentation: Be prepared to walk through specific projects and explain your design choices in relation to the company's needs.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively across concept development, execution, and refinement.

• Focus on Strategy: Demonstrate how your design choices align with the brand's objectives and target audience.

• Presentation Skills: Be prepared to present your solution clearly, concisely, and persuasively, explaining your rationale.

• Technical Execution: Ensure the final output is polished and technically sound, adhering to any specified formats or specifications.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates a practical, skills-based hiring approach. Candidates should prepare to not only show their work but also articulate their design process and strategic thinking behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, digital artwork creation, and mockups.
  • Illustrator: Critical for vector graphics, logo design, illustrations, and layout elements.
  • InDesign: Key for creating multi-page documents like pitch presentations, product catalogs, and print advertisements.

• Video Software (Appreciated):

  • Adobe Premiere Pro / After Effects: Useful for creating social media video assets or animated promotional content.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design function, but designers may interact with project management or DAM (Digital Asset Management) systems to receive briefs, submit files, and track project status.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The mention of video software as a bonus highlights a growing trend in digital marketing where animated or video content complements static graphics.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original and impactful designs that capture attention and communicate effectively.

• Quality & Precision: A commitment to high-quality execution, attention to detail, and adherence to brand standards and production requirements.

• Collaboration & Communication: A willingness to work effectively with diverse teams, share ideas, and provide constructive feedback.

• Client Focus: Understanding client needs and translating them into design solutions that achieve business objectives.

• Adaptability & Trend Awareness: Staying current with design trends and industry shifts, particularly in the fast-paced toy and entertainment sectors.

Collaboration Style:

• Remote & Digital: Primarily collaborative through digital channels, leveraging online tools for communication, file sharing, and review.

• Cross-Functional Integration: Working closely with account managers, brand strategists, and other creative personnel to ensure design aligns with marketing and sales goals.

• Constructive Feedback: Encouraging an environment where design work can be reviewed and improved through open, professional feedback sessions.

• Global Teamwork: Adapting to working with colleagues across different time zones and cultural backgrounds.

📝 Enhancement Note: The company values creativity and quality, essential for a design role. The emphasis on collaboration and client focus, even in a remote setting, suggests a team that prioritizes communication and achieving business outcomes through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Effectively managing a diverse workload with competing deadlines from various departments and international teams.

• Remote Collaboration Dynamics: Maintaining strong creative synergy and clear communication in a fully remote environment, bridging geographical and time zone differences.

• Staying Ahead of Trends: Continuously researching and integrating new design trends, especially in the rapidly evolving toy and entertainment industries, to keep creative output fresh and relevant.

• Translating Concepts: Accurately interpreting and visually translating abstract brand strategies or client briefs into concrete, impactful designs.

• Technical Production Understanding: Ensuring designs are optimized for various outputs, from digital platforms to global print publications and exhibition displays, considering technical constraints.

Learning & Development Opportunities:

• Industry-Specific Design Mastery: Deepening expertise in designing for the toy, consumer product, and entertainment licensing markets.

• Digital Marketing Integration: Learning how design integrates with broader digital marketing strategies, including social media engagement and online advertising.

• Cross-Cultural Design: Developing skills in designing for diverse international markets and understanding cultural nuances in visual communication.

• Software Expansion: Gaining proficiency in video editing or animation software to enhance creative capabilities.

• Commercial Acumen: Developing a stronger understanding of marketing principles, shopper behavior, and how design contributes directly to sales and ROI.

📝 Enhancement Note: The challenges are typical for a mid-level designer in a dynamic industry, emphasizing time management, remote collaboration, and staying current. The growth opportunities focus on deepening industry expertise and expanding technical and strategic design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a global audience. How did you ensure your design was culturally appropriate and effective?" (Assesses cross-cultural design thinking and market awareness.)

• "Walk us through your process for creating a pitch presentation or product catalog. What are the key elements you focus on?" (Evaluates systematic approach to B2B marketing collateral.)

• "How do you stay updated on design trends in the toy and entertainment industries, and how have you incorporated them into your work?" (Tests industry passion and proactive learning.)

Company & Culture Questions:

• "What interests you most about Maxx Marketing and YuMe Toys specifically?" (Gauges genuine interest and research into the company.)

• "How do you approach collaboration with remote teams and stakeholders in different time zones?" (Assesses remote work effectiveness and communication skills.)

Portfolio Presentation Strategy:

• Select Winning Projects: Choose 3-5 projects that best demonstrate your skills and relevance to this role (toy/consumer products, marketing, packaging, exhibitions).

• Tell a Story: For each project, explain the objective, your role, your design process, the challenges you faced, and the results achieved. Use visuals to guide the discussion.

• Highlight Technical Skills: Clearly articulate which Adobe tools you used and why. If you have video experience, be prepared to show relevant examples.

• Demonstrate Commercial Awareness: Explain how your design decisions supported business goals or target audience needs.

• Be Concise and Engaging: Present with enthusiasm and clarity, allowing time for Q&A.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design talent but also an understanding of the company's specific industry, a proactive approach to remote collaboration, and a strategic mindset regarding how design drives business outcomes.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and portfolio through the recruitment portal linked in the job posting.

• Customize Your Resume: Highlight keywords such as "Graphic Design," "Adobe Creative Suite," "Photoshop," "Illustrator," "InDesign," "Packaging Design," "Marketing Materials," "Toy Industry," and "Consumer Products," aligning them with the job description's requirements.

• Curate Your Portfolio: Select projects that strongly align with toy/consumer product design, marketing collateral, and exhibition graphics. Prepare to discuss your process and rationale for each piece.

• Research Maxx Marketing & YuMe Toys: Understand their product lines, target markets, and brand aesthetic. Be ready to discuss what excites you about their work.

• Prepare for Design Challenges: Familiarize yourself with common design tasks for this role and practice creating quick concepts or executing small design tasks under timed conditions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Maxx Marketing, Inc. before making application decisions.