Graphic Designer, Social Media

📍 Job Overview

Job Title: Graphic Designer, Social Media

Company: PragerU

Location: Los Angeles, California, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 5, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Drive visual content creation and strategy for PragerU's organic social media channels, ensuring alignment with brand guidelines and mission objectives.

• Develop and execute static, motion graphics, and template designs to enhance engagement and viewership across platforms like Instagram, YouTube, and Facebook.

• Collaborate with cross-functional teams, including editorial and video production, to deliver high-quality visual assets that support marketing campaigns and educational content.

• Maintain and elevate PragerU's visual standards while adapting to user-generated content aesthetics for a balanced and impactful social media presence.

• Leverage a range of design software and emerging AI tools to streamline workflows, innovate creative solutions, and optimize content performance.

📝 Enhancement Note: While the title is "Graphic Designer, Social Media," the responsibilities and required skills, particularly the emphasis on motion graphics, template creation, and integration with video production, indicate a role that bridges creative design with marketing operations and a strong understanding of digital content performance. The mention of "operations" in the context of quality control and template development for non-design staff points towards a need for process-oriented thinking common in operations roles.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact static and motion graphics for social media platforms (Instagram, YouTube, Facebook), email campaigns, website placements, and digital advertisements, adhering to PragerU's brand identity and mission.

• Develop and maintain a library of user-friendly, reusable design templates for both internal teams and external collaborators, ensuring consistency and efficiency in content creation.

• Create compelling graphic placements and motion graphic templates specifically for video production, integrating seamlessly with PragerU's educational video content strategy.

• Collaborate closely with the social media, editorial, and video production teams to translate campaign objectives and content narratives into visually engaging assets.

• Conduct quality control checks on all visual assets, aiming to balance PragerU's established high visual standards with the authenticity and raw appeal of user-generated content.

• Stay abreast of emerging design trends, AI tools (e.g., Midjourney, RunwayML), and social media platform best practices, proactively applying insights to enhance content performance and creative output.

• Assist with UI component design, art placements, and potentially full-page web builds, ensuring a cohesive user experience across digital touchpoints.

• Support editorial and print design projects as needed, including packaging, mailers, and event materials, demonstrating versatility across various design mediums.

• Actively solicit and incorporate feedback from stakeholders to refine designs, improve performance metrics, and maximize the impact of visual content.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational efficiency, particularly in template development and quality control. The emphasis on adapting designs to "improve performance and impact" suggests a data-informed approach, which is core to operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Visual Arts, or a related field, or equivalent practical experience, is strongly implied by the required skill set.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital media, social media content creation, and motion graphics. Experience in a fast-paced, mission-driven organization is a plus.

Required Skills:

• Proven expertise in print, email, web, motion, and static graphic design.

• Strong foundation in composition, typography, and color theory/application.

• Proficiency in Adobe Creative Suite: Photoshop, Illustrator, InDesign, AfterEffects, and Premiere Pro.

• Demonstrated skill in Figma, including prototyping, templating, and design system principles.

• Experience with at least two AI art generation tools (e.g., Midjourney, Claude, GPT, Gemini, RunwayML).

• High familiarity with PragerU content and a demonstrated understanding of its mission and messaging.

• Ability to work efficiently and collaboratively in a team environment, as well as independently.

• Adaptability to feedback and a focus on iterative design improvements. Preferred Skills:

• Illustration, Type Design, Photography, Videography, and Digital Painting skills.

• Experience with social media content creation and platform-specific best practices.

• Expertise in motion graphics templating and advanced AfterEffects techniques.

• Photo retouching and advanced image manipulation capabilities.

• Familiarity with email marketing platforms (e.g., Mailchimp, Iterable, Braze).

• Experience with e-commerce platforms like Shopify.

• Foundational knowledge of HTML, CSS, and JavaScript for web design integration.

• Conceptual understanding of PragerU's mission-related philosophical concepts (e.g., free market economics, Judeo-Christian values, American history).

• Writing or content creation experience, particularly in marketing or creative contexts.

📝 Enhancement Note: The "Must Have" and "Preferred" skill lists are extensive and specific. For operations professionals, the emphasis on Figma, templating, AI tools, and understanding of performance optimization indicates a need to frame design skills within a workflow and efficiency context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-5 years of design experience across print, email, web, and motion graphics.

• Specific examples of social media graphics (static and motion) that demonstrate an understanding of platform-specific engagement strategies.

• Case studies or examples of template creation for both design and non-design users, highlighting ease of use and efficiency gains.

• Demonstrations of motion graphics projects, including animated logos, explainer snippets, or social media video elements, ideally using AfterEffects.

• Samples of work created with AI tools (e.g., Midjourney prompts and outputs, AI-assisted illustrations) integrated into final designs.

• Evidence of strong typography, composition, and color application in diverse design contexts. Process Documentation:

• Examples of how you have developed and implemented design workflows to ensure efficiency and quality control.

• Case studies detailing how you have iterated on designs based on performance data or feedback to achieve specific objectives.

• Documentation or examples of design systems or templating approaches that facilitate collaboration with non-design staff.

• Clear articulation of your process for translating project briefs or campaign goals into creative visual solutions.

📝 Enhancement Note: For operations-minded candidates, the portfolio should emphasize not just the aesthetic quality of the work but also the process, efficiency, and impact. Demonstrating how designs contribute to campaign goals or streamline internal workflows will be key.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000+ annually. This range is based on the provided information and typical market rates for a Graphic Designer with 2-5 years of experience in Los Angeles, CA. Factors such as specific AI tool proficiency, advanced motion graphics skills, and depth of experience with PragerU's content and mission can influence the final offer.

Benefits:

• Eligibility for an annual bonus based on personal and company performance.

• Robust benefits package (details not specified, but typically includes health, dental, vision insurance, retirement plans, paid time off, etc.).

Working Hours: Standard full-time hours, estimated at 40 hours per week. The role is on-site, implying a traditional office work schedule.

📝 Enhancement Note: The salary range is provided. The "robust benefits package" is standard but can be elaborated upon during the interview process. For operations candidates, understanding how bonuses are structured and the specifics of the benefits package can be part of their due diligence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Communications / Education Technology / Non-Profit Advocacy. PragerU operates in a unique space, leveraging digital media to promote specific ideological viewpoints. This context means a strong emphasis on mission alignment and clear communication of values.

Company Size: While not explicitly stated in the provided data, PragerU is a well-established organization with a significant online presence and a growing team. It's likely a medium-sized organization, allowing for both structured processes and a degree of agility. Being voted "Best Place to Work in Los Angeles" suggests a positive internal culture.

Founded: PragerU was founded in 2009. This history implies a mature organization with established operational processes and a clear brand identity that has evolved over time.

Team Structure:

• The design team is part of a larger creative or marketing department, working closely with editorial and video production.

• Collaboration is expected to be cross-functional, involving communication with content creators, social media managers, and potentially marketing strategists.

• Reporting likely falls under a Creative Director or Head of Design, with a direct line of communication to social media content leads. Methodology:

• Data Analysis: While primarily a creative role, the emphasis on "improving performance and impact" suggests that design choices are informed by data regarding audience engagement and content effectiveness on social media.

• Workflow Planning: The need for template creation and collaboration with non-design staff points to an organized approach to design production, aiming for efficiency and scalability.

• Automation & Efficiency: The explicit mention of AI tools and the development of templates highlights an interest in leveraging technology to streamline creative processes and achieve more with fewer resources.

Company Website: http://www.prageru.com/

📝 Enhancement Note: Understanding PragerU's mission is critical for this role. The "Best Place to Work" award indicates a commitment to employee satisfaction, which can translate to a supportive work environment, but also implies high expectations regarding mission alignment and performance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It requires a solid foundation in core design principles and software, coupled with emerging skills in motion graphics and AI tools. The responsibilities extend beyond pure design execution to include template development and quality control, hinting at a potential pathway towards more operational or lead design roles within the creative department.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Design Manager, or potentially a Social Media Manager who oversees visual content. Collaboration will be key with social media specialists and video production teams.

Operations Impact: The Graphic Designer's work directly impacts PragerU's ability to communicate its mission effectively and engage its target audience. High-quality, mission-aligned visual content is crucial for driving viewership, shares, and overall brand perception. The role contributes to the efficiency of content production by creating templates and streamlining design processes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, AI-driven design, or specific social media platform visual strategies.

• Lead Design Roles: Progress to a Senior Graphic Designer or Lead Designer position, taking on more complex projects and potentially mentoring junior designers.

• Creative Operations: Transition into a role focused on managing design workflows, optimizing creative processes, and overseeing asset production, leveraging the operational aspects of this current role.

• Cross-functional Movement: Potentially move into roles within marketing, content strategy, or digital production where design expertise is a significant asset.

📝 Enhancement Note: The role offers a good balance of creative expression and operational application. For candidates interested in operations, highlighting experience with templating, workflow efficiency, and data-informed design will be beneficial for career progression discussions.

🌐 Work Environment

Office Type: On-site in Los Angeles, California. This suggests a traditional office environment designed for collaboration.

Office Location(s): Los Angeles, California. This location offers access to a large creative talent pool and a vibrant media industry. Specific details about the office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: The "Best Place to Work" award and cross-functional responsibilities suggest a culture that values teamwork and open communication. Expect opportunities to brainstorm and collaborate with other creatives, content creators, and marketing professionals.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially advanced hardware. The company actively integrates emerging AI tools, indicating a forward-thinking approach to creative technology.

• Team Interaction: Regular interaction with the social media team, editorial staff, and video production crews is expected, fostering a dynamic and engaged work setting.

Work Schedule: A standard 40-hour work week is implied, with the on-site requirement suggesting a structured daily schedule. However, the fast-paced nature of social media and mission-driven work may occasionally require flexibility.

📝 Enhancement Note: The on-site requirement is a key factor. Candidates should consider the commute and the benefits of a collaborative office environment versus remote flexibility. The company's focus on being a "Best Place to Work" suggests a positive and supportive physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Resume and cover letter review, with a strong emphasis on mission alignment and portfolio relevance.

• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, and the application of tools (Adobe, Figma, AI). Expect questions about problem-solving, efficiency, and collaboration.

• Skills Challenge: Potentially a design exercise or a take-home project simulating a real-world task, focusing on speed, creativity, and adherence to brand guidelines under time constraints. This may involve creating social media assets or templates.

• Cultural Fit & Mission Alignment Interview: A discussion with hiring managers and team members to assess alignment with PragerU's mission, values, and team dynamics. Be prepared to articulate your personal values and why you are passionate about PragerU's work.

• Final Interview: Likely with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest, most relevant projects. Prioritize social media graphics, motion design, and examples demonstrating template creation or AI tool usage.

• Highlight Process & Impact: For each project, be ready to explain your design process, the tools used, the challenges faced, and the outcomes achieved (e.g., increased engagement, efficiency gains, successful campaign execution). Quantify results where possible.

• Demonstrate Versatility: Include examples across different mediums (static, motion, web, print) to showcase your range.

• Showcase AI Integration: Clearly label and explain how AI tools were used and how they contributed to the final design or workflow efficiency.

• Tailor to PragerU: If possible, include a speculative piece or concept that aligns with PragerU's style and mission, demonstrating your understanding and creative vision for their brand.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge instructions. Identify key objectives, target audience, and required deliverables.

• Time Management: Allocate your time wisely, balancing conceptualization, execution, and refinement.

• Brand Adherence: Ensure all work strictly adheres to PragerU's brand guidelines, tone, and mission.

• Presentation: Be prepared to present your solution clearly, explaining your rationale, design choices, and how it meets the brief's requirements. Focus on efficiency and impact.

📝 Enhancement Note: The application process emphasizes not only design skill but also cultural fit and understanding of PragerU's mission. Operations candidates should frame their portfolio and challenge responses around efficiency, process, and measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign, AfterEffects, Premiere Pro. Proficiency is a must.

• Figma: Essential for UI design, prototyping, and creating design systems/templates.

• AI Art Generation Tools: Midjourney, ChatGPT, Grok, RunwayML, Claude, Gemini, Higgsfield, Elevenlabs, etc. Familiarity with at least two is required.

Analytics & Reporting:

• While not directly managing analytics, understanding how design impacts metrics on social media (engagement rates, click-through rates, views) is crucial. Familiarity with social media analytics dashboards (native to platforms like Instagram, YouTube, Facebook) is beneficial. CRM & Automation:

• Experience with email platforms (Mailchimp, Iterable, Braze) is preferred, indicating an understanding of marketing automation workflows where design plays a role.

• Knowledge of Shopify may be relevant if design extends to e-commerce assets. Other Potential Tools:

• HTML, CSS, JavaScript: Preferred for web design integration.

• Project Management Tools (e.g., Asana, Trello, Jira): Common in collaborative environments for task tracking and workflow management.

📝 Enhancement Note: This role requires a strong command of design software and a willingness to adopt and integrate emerging AI technologies into the creative workflow. For operations professionals, highlighting experience with templating and workflow automation in Figma and Adobe is key.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A core value is the commitment to PragerU's mission of promoting American values through education. This translates to a passionate and purpose-driven work environment.

• Excellence & Quality: Striving for high visual standards and impactful content, balanced with a "raw user-generated approach" for social media.

• Efficiency & Innovation: Embracing new tools like AI and developing templates to streamline processes and maximize output.

• Collaboration & Feedback: Openness to feedback and a willingness to work effectively across different teams to achieve common goals.

• Integrity & Authenticity: Upholding the values promoted by PragerU in both internal conduct and external communications.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with social media managers, content creators, video producers, and potentially marketing strategists. Communication is likely frequent and direct.

• Process-Oriented: The emphasis on templates and quality control suggests a culture that values structured workflows and repeatable processes to ensure consistent quality and efficiency.

• Feedback Loop: A culture that encourages constructive criticism and iterative design improvements based on performance data and stakeholder input.

📝 Enhancement Note: Candidates should be prepared to articulate how their personal values align with PragerU's mission. For operations candidates, demonstrating an understanding of how design contributes to operational efficiency and mission fulfillment will be advantageous.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards with Raw Aesthetics: Effectively translating PragerU's polished brand identity into the more informal, user-generated style often favored on social media platforms.

• Rapid Content Cadence: Keeping pace with the demanding output requirements of social media, email, and video production, requiring efficient workflow management.

• Integrating Emerging AI Tools: Mastering and ethically integrating new AI technologies into the design process while maintaining quality and originality.

• Cross-functional Communication: Effectively translating creative vision and technical requirements to non-design stakeholders.

• Mission Alignment: Consistently creating content that deeply resonates with and upholds PragerU's specific ideological mission.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone motion graphics expertise, explore advanced animation techniques, and deepen knowledge in specialized design areas.

• AI Tool Proficiency: Becoming an expert in utilizing cutting-edge AI tools for creative generation and workflow optimization.

• Social Media Strategy: Gaining a deeper understanding of social media analytics, audience engagement strategies, and platform-specific content best practices.

• Creative Operations: Developing skills in workflow management, project coordination, and asset production optimization, potentially leading to specialized operations roles.

• Industry Exposure: Working within a mission-driven organization that is a recognized leader in digital advocacy content.

📝 Enhancement Note: Candidates should view challenges as opportunities for growth. Highlighting how they approach problem-solving, especially in areas like workflow efficiency and adapting to new technologies, will be beneficial.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a compelling social media graphic from concept to final delivery, focusing on efficiency and impact."

• "How would you balance PragerU's established visual brand standards with the need for a more raw, user-generated aesthetic on platforms like Instagram?"

• "Walk us through a project where you used AI tools to enhance your design process or final output. What were the benefits and challenges?"

• "How do you ensure your designs are not only visually appealing but also effectively communicate a specific message or achieve a defined campaign goal?"

• "Describe a time you had to adapt your design based on performance data or feedback. What was the outcome?" Company & Culture Questions:

• "What specifically about PragerU's mission resonates with you, and how do you see your values aligning with ours?"

• "How do you stay current with design trends and new technologies like AI, and how do you decide which to integrate into your workflow?"

• "Describe your ideal team collaboration environment, particularly when working with non-designers."

• "How do you approach receiving and implementing constructive criticism on your work?"

• "What are your thoughts on the role of visual media in promoting educational or ideological content?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, explain the objective, your role, the challenges, your process (including tools and any AI integration), and the results. Use the STAR method (Situation, Task, Action, Result).

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., engagement rates, click-throughs, shares).

• Showcase Process: Be ready to discuss your workflow, how you use software like Figma for templating, and how you've optimized design processes.

• Highlight AI Use: Clearly articulate your experience with AI tools and how they contribute to efficiency or creative outcomes.

• Enthusiasm & Mission Fit: Convey genuine passion for PragerU's mission and demonstrate how your design skills can directly contribute to their goals.

📝 Enhancement Note: Candidates should prepare to discuss their design process from an operational perspective, emphasizing efficiency, scalability, and measurable impact, in addition to creative execution.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Visit the PragerU careers page and submit your application through the provided link.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant social media, motion graphics, and template design work. Ensure it clearly demonstrates proficiency with Adobe Creative Suite, Figma, and AI tools.

• Resume Optimization: Update your resume to emphasize achievements related to content creation speed, workflow efficiency, template development, and successful social media campaigns. Integrate keywords from the job description naturally.

• Cover Letter Crafting: Write a compelling cover letter that addresses PragerU's mission directly. Include a specific section explaining how your personal values align with theirs and why you are passionate about working for PragerU.

• Company Research: Thoroughly review PragerU's website, annual report, and social media presence to understand their content, mission, and visual style. Prepare to discuss how your work would fit into their existing strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.