Graphic Designer Senior

📍 Job Overview

Job Title: Graphic Designer Senior

Company: Skydropx - Frenet

Location: Curitiba, Paraná, Brazil

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 19, 2026

Experience Level: 5-10 Years

🚀 Role Summary

• Drive the creation and adaptation of high-impact visual assets across diverse digital and print platforms, ensuring unwavering brand consistency and adherence to established guidelines.

• Spearhead the development of creative solutions that directly support business objectives, collaborating closely with cross-functional teams to translate briefs into compelling visual narratives.

• Act as a guardian of brand identity, meticulously managing and updating visual asset libraries, templates, and brand resources to optimize production efficiency and maintain visual integrity.

• Proactively monitor and integrate emerging design trends and performance insights to elevate creative output and enhance campaign effectiveness.

• Contribute to the strategic ideation of creative concepts for brand campaigns, acquisition initiatives, events, and product launches, leveraging a data-driven approach.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for demonstrated experience in leading creative projects, mentoring junior designers (if applicable), and a deep understanding of how design impacts business performance, particularly in digital and performance marketing contexts. The emphasis on collaboration with GTM, Sales, and CS teams suggests a strategic role beyond purely aesthetic creation, requiring design solutions that drive measurable results.

📈 Primary Responsibilities

• Design and produce a wide array of visual materials, including advertisements, social media posts, email campaigns, banners, landing pages, eBooks, sales presentations, event collateral, and merchandise, for both digital and print applications.

• Adapt and scale key visuals, graphic layouts, and conceptual designs across various platforms and formats, ensuring strict adherence to brand identity and guidelines.

• Serve as the primary brand guardian, ensuring all creative output aligns with the company's branding and visual identity standards.

• Collaborate effectively with Copywriting, Motion, Growth, Paid Media, Brand, CRM, Sales, Customer Success, Partnerships, HR, Events, and GTM teams to translate business briefs into clear, functional, and objective-aligned visual solutions.

• Maintain and update visual asset libraries, icons, templates, and presentation decks to streamline production workflows and ensure brand consistency.

• Manage project timelines, priorities, and deliverables autonomously, demonstrating strong organization and a sense of urgency in a high-volume creative production environment.

• Stay abreast of the latest design, branding, social media, and performance creative trends, proposing innovative improvements to enhance the quality of deliverables.

• Participate actively in the ideation of creative concepts for brand campaigns, acquisition efforts, events, product launches, and institutional content.

• Propose visual enhancements based on performance learnings, such as CTR, engagement, conversion rates, message clarity, and format-specific performance.

• Provide graphic assets, visual adaptations, or simple editing and animation support to the Motion Graphics team as needed.

📝 Enhancement Note: The extensive list of cross-functional teams (Copywriting, Motion, Growth, Paid Media, Brand, CRM, Sales, CS, Partnerships, RH, Eventos, GTM) highlights the critical GTM (Go-To-Market) alignment required for this role. The responsibilities emphasize not just creative output but also strategic contribution to business goals through design, particularly in performance-oriented marketing contexts.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field.

Experience: Previous experience working within an agency environment is mandatory, demonstrating a capacity for fast-paced, client-facing project delivery and diverse creative challenges. A minimum of 5-10 years of professional graphic design experience is expected for this senior role.

Required Skills:

• Advanced proficiency in digital graphic design, with a strong focus on design for performance advertising.

• Expertise in social media design, branding, and visual identity development.

• Proven ability to create engaging landing pages and editorial designs for eBooks and presentations.

• Skill in adapting key visuals for multiple formats and platforms.

• Advanced mastery of Figma, Adobe Illustrator, and Adobe Photoshop.

• Intermediate to advanced proficiency in Adobe InDesign.

• Foundational knowledge of UI and visual UX principles.

• Solid understanding of layout, typography, color theory, and composition.

• Experience in preparing files for both digital production and print.

• Strong creativity directly applicable to business objectives.

• Advanced visual judgment and meticulous attention to detail.

• Capacity for rapid execution, organized planning, and effective prioritization.

• Demonstrated autonomy and ability to work effectively in cross-functional teams.

• Clear and concise communication skills, particularly with marketing, growth, paid media, and brand teams.

• Ability to receive and integrate feedback constructively and iterate designs rapidly.

• A hands-on, "can-do" attitude with a strong sensitivity to brand aesthetics.

• A mindset oriented towards achieving performance metrics.

Preferred Skills:

• Basic knowledge of video editing and motion graphics using tools like Premiere, After Effects, CapCut, or similar.

• Familiarity with Spanish language for communication within an international environment.

📝 Enhancement Note: The emphasis on "design for performance ads," "CTR, engagement, conversion," and "Pensamento orientado à performance" strongly indicates that this role is not just about aesthetics but about creating visuals that drive measurable business outcomes, a key characteristic of GTM-aligned design roles. The requirement for agency experience suggests a need for resilience, adaptability, and the ability to handle diverse client needs and tight deadlines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A mandatory, comprehensive portfolio showcasing a range of design work, including digital advertisements, social media content, and various digital assets.

• Demonstrations of adaptability in applying key visuals across different media and formats.

• Examples of successful branding and visual identity implementations.

• Case studies or examples of designs that have demonstrably contributed to performance metrics (e.g., increased CTR, engagement, or conversion rates).

Process Documentation:

• Showcase examples of how you've managed and organized creative assets and brand libraries to ensure consistency and efficiency.

• Include examples of your workflow for adapting designs across multiple platforms, demonstrating your understanding of format constraints and best practices.

• Present instances where you've iterated on designs based on performance feedback, illustrating your data-driven design approach.

📝 Enhancement Note: The explicit requirement for a portfolio including "vídeos para ads e conteúdos digitais" and the emphasis on performance metrics within the portfolio context suggests that candidates should prepare to demonstrate not only creative skill but also their understanding of how design contributes to marketing effectiveness and ROI.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer with 5-10 years of experience in Curitiba, Brazil, the estimated salary range is between R$ 5,500 to R$ 8,500 per month. This estimate is based on industry benchmarks for senior creative roles in major Brazilian cities, considering the hybrid work model and the company's international environment.

Benefits:

• Hybrid Work Model: Offers flexibility with a combination of remote work and in-office collaboration at Aldeia Coworking - Estação.

• International Environment: Opportunity to work in a dynamic, global setting, fostering cross-cultural collaboration and exposure.

• Professional Development: Potential for growth and learning within a growing company, with opportunities to work on diverse projects and gain exposure to various marketing disciplines.

• Creative Freedom: A role that encourages innovation and the application of current design trends to business challenges.

• Collaborative Team: Work alongside dedicated professionals in Copywriting, Motion, Growth, Paid Media, Brand, CRM, Sales, CS, Partnerships, HR, Events, and GTM.

Working Hours: Approximately 40 hours per week, with a standard workday structure, allowing for flexibility within the hybrid model.

📝 Enhancement Note: The salary range is an estimation for Curitiba, Brazil, for a Senior Graphic Designer with 5-10 years of experience, based on publicly available salary data for similar roles in the region. Actual compensation may vary based on the candidate's specific experience, skills, and the company's compensation philosophy. The company description mentions an "international environment," which often implies a competitive salary and benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Skydropx operates within the logistics and supply chain technology sector, aiming to optimize shipping and logistics for businesses. Frenet, as part of Skydropx, likely focuses on providing integrated logistics solutions, potentially including e-commerce integrations and shipping management platforms. This industry context implies a need for clear, efficient, and trustworthy visual communication.

Company Size: Skydropx is a growing company, with Frenet being a key part of its operations. The team structure suggests a collaborative, multi-disciplinary environment common in tech startups and scale-ups. The need for a Senior Graphic Designer to support numerous departments indicates a significant demand for creative output within the organization.

Founded: Skydropx was founded to address inefficiencies in the logistics market. Frenet was integrated to expand Skydropx's capabilities. This history suggests a company focused on innovation, expansion, and providing robust solutions to its clients.

Team Structure:

• The Graphic Designer will be an integral part of a dynamic, cross-functional team, collaborating closely with departments such as Growth, Paid Media, Brand, CRM, Sales, Customer Success, Partnerships, HR, Events, and Go-To-Market (GTM).

• This structure implies a highly collaborative environment where design directly supports various business functions and strategic initiatives.

Methodology:

• Data-Driven Design: A strong emphasis on using performance metrics (CTR, engagement, conversion) to inform and improve visual designs, ensuring creative efforts align with business objectives.

• Agile Creative Production: The need to manage high volumes of creative work with autonomy, organization, and a sense of urgency suggests an agile approach to project management and delivery.

• Brand Stewardship: A commitment to maintaining brand consistency and serving as a guardian of the brand's visual identity across all touchpoints.

• Cross-Functional Collaboration: A core methodology that involves close partnership with various business units to ensure design solutions are integrated and effective.

Company Website: https://skydropx.com

📝 Enhancement Note: The company's focus on logistics technology implies that design needs will lean towards clarity, efficiency, and conveying trust and professionalism. The "international environment" suggests that design work may need to consider global audiences and regulatory nuances, though the primary language for this role is Portuguese.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, signifying a position requiring substantial experience (5-10 years) and a high degree of autonomy, creativity, and technical skill. Senior designers are expected to not only execute but also to contribute strategically to creative direction, problem-solving, and workflow optimization. They often act as mentors or subject matter experts within their domain.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a Creative Director, Head of Marketing, or a Marketing Manager. Given the extensive cross-functional collaboration, they will also work closely with leads from Growth, Paid Media, Brand, and GTM teams, requiring strong stakeholder management skills.

Operations Impact: The role's impact is directly tied to the effectiveness of marketing campaigns, sales enablement materials, and brand perception. By creating compelling and performance-oriented visual assets, the Senior Graphic Designer will contribute significantly to lead generation, customer acquisition, brand awareness, and overall revenue growth, especially within the GTM strategy. Their work will influence customer engagement, conversion rates, and the overall brand experience.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, overseeing creative projects and mentoring junior designers as the team expands.

• Specialization: Opportunity to deepen expertise in specific areas like performance creative, branding strategy, or UI/UX design based on project involvement and company needs.

• Cross-Functional Expertise: Gaining in-depth knowledge of GTM, Sales, and Growth marketing strategies through close collaboration, potentially leading to roles with a broader marketing focus.

• International Exposure: Developing skills and understanding relevant to design in a global context, which can be a significant career asset.

📝 Enhancement Note: The "Senior" title, coupled with extensive cross-functional responsibilities and a focus on performance, suggests a career path that can lead to leadership roles or specialized senior individual contributor positions within marketing or creative departments. The hybrid nature and international context also offer unique growth avenues.

🌐 Work Environment

Office Type: Hybrid work model, combining remote flexibility with in-office collaboration. The specified office location is "Aldeia Coworking - Estação" in Curitiba, which suggests a modern, professionally equipped co-working space designed to foster collaboration and productivity.

Office Location(s): Aldeia Coworking - Estação, Curitiba, Paraná, Brazil. This location is likely chosen for its accessibility and professional amenities, providing a central hub for team meetings and collaborative sessions.

Workspace Context:

• Collaborative Environment: The co-working space is designed to facilitate interaction and teamwork, essential for the cross-functional nature of this role.

• Tools and Technology: Access to necessary design software and hardware is assumed, with proficiency in Figma, Illustrator, Photoshop, and InDesign being mandatory. The co-working environment may also offer networking opportunities.

• Team Interaction: Regular opportunities for in-person collaboration with colleagues from various departments, fostering a shared understanding of project goals and creative direction. This is crucial for effective brainstorming, feedback sessions, and aligning visual strategies with business objectives.

Work Schedule: Approximately 40 hours per week. The hybrid model allows for flexibility in structuring the work week, balancing remote productivity with scheduled in-office collaboration days. This schedule is designed to accommodate the demands of a high-volume creative production environment while promoting work-life balance.

📝 Enhancement Note: The mention of "Aldeia Coworking - Estação" implies a professional, modern workspace that likely offers good amenities and a conducive environment for creative work and team collaboration. The hybrid model is a key aspect of the work environment, requiring self-discipline and effective communication for remote contributions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio to assess skills, experience, and alignment with role requirements.

• Technical/Creative Interview: Discussion focused on design philosophy, technical proficiency (Figma, Adobe Suite), and problem-solving approaches. Expect to walk through specific portfolio pieces.

• Case Study/Challenge: A practical design exercise or case study, potentially related to adapting a key visual, designing for a performance ad, or creating assets for a specific campaign. This will assess creativity, execution speed, and adherence to brand guidelines under pressure.

• Cross-Functional Collaboration Interview: Meeting with key stakeholders from teams like Growth, Paid Media, or GTM to evaluate communication skills, understanding of business objectives, and ability to collaborate effectively.

• Final Interview: With hiring manager or senior leadership to discuss cultural fit, long-term career aspirations, and final alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant pieces that showcase your skills in digital design, performance ads, branding, and cross-functional collaboration. Ensure a good mix of successful projects.

• Highlight Performance: For each relevant piece, clearly articulate the objective, your role, the creative process, and any measurable results or learnings (e.g., increased CTR, engagement). Quantify impact wherever possible.

• Showcase Versatility: Include examples demonstrating your ability to adapt designs for different platforms (social media, landing pages, emails, ads) and formats.

• Detail Your Process: Be prepared to discuss your thought process behind each design, including how you interpreted briefs, tackled challenges, and iterated based on feedback or performance data.

• Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Figma, Illustrator, and Photoshop, and intermediate/advanced skills in InDesign.

Challenge Preparation:

• Understand the Brief: Pay close attention to the requirements, target audience, and objectives of any design challenge.

• Brand Alignment: Demonstrate a strong understanding of and adherence to the brand's visual identity and guidelines.

• Performance Thinking: If applicable, show how your design choices are informed by performance considerations (e.g., clear call-to-action, attention-grabbing elements, effective use of copy).

• Time Management: Practice completing design tasks within a given timeframe, simulating the pressure of a real-world scenario.

• Clear Rationale: Be ready to articulate the reasoning behind your design decisions, linking them back to the brief and business goals.

📝 Enhancement Note: The emphasis on "design for performance ads," "CTR, engagement, conversion," and "performance creative" strongly suggests that the interview process will heavily scrutinize how candidates connect their design work to measurable business outcomes. Candidates should be prepared to present case studies that highlight this connection.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable UI elements and design systems. Expected to be used extensively for digital assets, landing pages, and internal presentations.

• Adobe Illustrator: Critical for vector graphics, logo design, icons, and complex illustrations.

• Adobe Photoshop: Fundamental for image manipulation, retouching, digital painting, and creating raster-based assets for ads and social media.

• Adobe InDesign: Required for editorial design, such as eBooks, presentations, and print collateral. Intermediate to advanced proficiency is expected.

Analytics & Reporting:

CRM & Automation:

Video & Motion:

• Basic knowledge of video editing and motion graphics tools such as Adobe Premiere Pro, After Effects, or CapCut is considered a plus, indicating a desire for a designer who can contribute to more dynamic content.

📝 Enhancement Note: Proficiency in Figma, Illustrator, and Photoshop is explicitly listed as advanced/essential. The mention of InDesign at an intermediate/advanced level, and basic video/motion skills as a plus, provides a clear hierarchy of technical requirements. The indirect requirement to understand performance metrics implies a need for familiarity with data visualization concepts and how design impacts analytics.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on creating designs that not only look good but also achieve measurable business results, such as increased click-through rates, engagement, and conversions.

• Brand Stewardship: A deep respect for and commitment to maintaining the integrity and consistency of the company's brand identity across all visual communications.

• Collaboration & Partnership: A culture of working closely and effectively with diverse teams (Growth, Sales, GTM, etc.) to achieve shared objectives.

• Agility & Efficiency: The ability to work autonomously, manage multiple priorities, and deliver high-quality creative assets quickly and efficiently in a fast-paced environment.

• Continuous Improvement: A proactive approach to staying updated on design trends and performance insights, and a willingness to innovate and propose new ideas.

Collaboration Style:

• Cross-Functional Integration: The role is designed for extensive collaboration, requiring the ability to integrate design efforts seamlessly with marketing campaigns, sales enablement, and GTM strategies.

• Feedback-Driven Iteration: An open and receptive approach to receiving constructive feedback from stakeholders, and the ability to iterate on designs quickly and effectively.

• Knowledge Sharing: A willingness to share design expertise, best practices, and insights with other team members, fostering a culture of collective learning and improvement.

📝 Enhancement Note: The "performance-oriented" value is a critical differentiator for this role, moving beyond traditional graphic design to a more strategic, results-driven function within the GTM ecosystem. The emphasis on collaboration highlights the need for strong interpersonal and communication skills alongside technical design abilities.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Managing a consistent stream of diverse creative requests from multiple departments while maintaining high quality and adhering to tight deadlines.

• Balancing Brand Consistency with Performance: Ensuring that all creative output strictly adheres to brand guidelines while simultaneously optimizing for performance metrics like CTR and conversion.

• Cross-Departmental Alignment: Effectively translating the varied needs and objectives of different teams (Sales, Marketing, GTM, HR, etc.) into cohesive and impactful visual designs.

• Adapting to Evolving Trends: Staying current with rapidly changing design trends, platform best practices, and performance marketing strategies to keep creative output fresh and effective.

Learning & Development Opportunities:

• Performance Creative Specialization: Deepen expertise in designing assets specifically optimized for digital advertising channels and conversion-focused campaigns.

• Advanced Brand Strategy: Contribute to evolving the brand's visual identity and guidelines, potentially taking on more strategic branding responsibilities.

• Cross-Functional Skill Development: Gain a deeper understanding of GTM, sales, and growth marketing strategies through direct collaboration, enhancing your ability to create design solutions that directly drive business outcomes.

• International Design Exposure: Work within an international context, gaining insights into design nuances and best practices for global audiences.

📝 Enhancement Note: The primary challenge lies in navigating the dual demands of strict brand adherence and measurable performance impact, a common yet critical aspect of GTM-aligned creative roles. Growth opportunities are strongly linked to developing expertise in performance creative and strategic branding within a global context.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with the need to optimize a design for performance metrics. How did you approach this, and what was the outcome?" (Focus on demonstrating your understanding of performance creative and brand stewardship).

• "Walk us through a key visual you adapted for multiple platforms. What were the challenges, and how did you ensure consistency while optimizing for each format?" (Prepare to discuss your process for scalability and platform-specific adaptations).

Company & Culture Questions:

• "Based on what you know about Skydropx/Frenet and the logistics tech industry, what kind of visual challenges do you anticipate us facing, and how would your design approach address them?" (Demonstrate your research and strategic thinking).

• "How do you approach receiving and integrating feedback from non-design stakeholders, such as sales or product teams?" (Highlight your collaboration and communication skills).

Portfolio Presentation Strategy:

• Tell a Story: For each piece, don't just show it; explain the problem, your solution, your process, and the results. Frame it as a mini case study.

• Quantify Impact: Wherever possible, use numbers and data to support the success of your designs (e.g., "Increased CTR by X%", "Generated Y leads," "Improved engagement by Z%").

• Highlight Relevant Skills: Explicitly point out how your showcased work demonstrates proficiency in Figma, Illustrator, Photoshop, InDesign, and your understanding of performance creative.

• Address GTM Context: If you have experience designing for GTM, Sales, or Growth teams, make sure to highlight those projects and explain how your designs contributed to business objectives.

• Be Prepared for Live Design: Be ready for a potential live design exercise or a deeper dive into your process for a specific project.

📝 Enhancement Note: The interview preparation strongly emphasizes the intersection of design with business objectives and performance metrics. Candidates should prepare to articulate their strategic thinking and demonstrate how their creative output drives tangible results, especially within a GTM context.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Tailor your portfolio to prominently feature work relevant to digital advertising, performance creative, branding, and cross-functional collaboration. Ensure it clearly demonstrates your advanced skills in Figma, Illustrator, and Photoshop, as well as your experience with InDesign. Prioritize projects where you can showcase measurable results or learnings.

• Resume Optimization: Update your resume to highlight your agency experience, years of experience (5-10), and specific achievements related to creating impactful visual assets for marketing, sales, and GTM initiatives. Use keywords like "Performance Creative," "Brand Guardian," "GTM Support," and "Cross-functional Collaboration."

• Interview Preparation: Practice articulating your design process, strategic thinking, and how your work contributes to business goals. Prepare specific examples for behavioral questions related to collaboration, time management, and handling feedback. Rehearse presenting key portfolio pieces as mini case studies.

• Company Research: Familiarize yourself with Skydropx and Frenet's mission, target audience, and current marketing efforts. Understand their place in the logistics tech industry and identify potential visual communication challenges they might face. This research will inform your answers during interviews and demonstrate your genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.