Graphic Designer - Retail & Brand Experience

📍 Job Overview

Job Title: Graphic Designer - Retail & Brand Experience

Company: Sculpted by Aimee

Location: Dublin, Leinster, Ireland OR Horsham, England, United Kingdom

Job Type: Permanent employee

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-09-04

Experience Level: 3-5+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creative vision for retail environments and brand experiences, translating marketing campaigns into impactful in-store executions.

• Develop and produce production-ready artwork for a variety of retail touchpoints, including POS, signage, and display systems, ensuring brand consistency across international markets.

• Collaborate closely with Visual Merchandising, Marketing, and E-commerce teams to create compelling customer journeys and innovative retail activations that elevate the brand.

• Utilize a blend of traditional design software and emerging AI tools to visualize concepts and bring innovative retail ideas to life for internal stakeholders and production partners.

📝 Enhancement Note: This role is critical for translating the brand's digital and marketing presence into tangible, engaging physical retail experiences, requiring a strong understanding of both creative design principles and the commercial demands of the retail and beauty sectors. The hybrid nature and dual location options suggest a flexible and internationally-minded approach to talent acquisition.

📈 Primary Responsibilities

• Conceptualize and develop creative strategies for visual merchandising campaigns across all retail partners and owned stores.

• Design engaging and impactful in-store experiences for product launches, seasonal promotions, and key brand moments to drive customer engagement and sales.

• Translate overarching brand campaigns and messaging into effective retail communications, including Point-of-Sale (POS) displays, signage, window graphics, and promotional materials.

• Adapt and localize creative concepts and artwork for diverse retail formats, store sizes, and international market requirements, ensuring global brand consistency.

• Collaborate cross-functionally with Visual Merchandising, Marketing, E-commerce, and Product Development teams to ensure cohesive customer journeys and seamless retail activations.

• Produce high-quality, production-ready artwork for various retail applications, adhering to strict brand guidelines and technical specifications for suppliers.

• Manage the end-to-end design and production process for retail creative assets, including preparing accurate artwork files, managing amends, and overseeing quality control of proofs and final outputs.

• Develop compelling visual mock-ups, renders, and presentations using design software and AI tools to effectively communicate retail concepts to internal stakeholders and gain buy-in.

• Stay abreast of emerging trends in the beauty industry, retail design, visual merchandising, and customer experience to drive innovation and continuously evolve the Sculpted by Aimee retail presence.

• Manage multiple design projects simultaneously in a fast-paced environment, demonstrating strong organizational skills, initiative, and problem-solving capabilities.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can bridge the gap between brand strategy and physical retail execution. Emphasis on international adaptation and the use of AI tools indicates a forward-thinking approach to design and production within a rapidly growing global brand.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles of this nature.

Experience: 3-5+ years of dedicated experience in a graphic design role, with a significant focus on the retail and beauty industries.

Required Skills:

• Proven track record in graphic design with exceptional skills in typography, layout, and brand application, evidenced by a strong portfolio.

• Extensive experience in developing and executing retail campaigns, visual merchandising concepts, and Point-of-Sale (POS) designs.

• Proficiency in creating production-ready artwork for print, large-format signage, display systems, and promotional materials.

• Demonstrated ability to conceptualize creative ideas from initial brief through to final execution and implementation.

• Advanced working knowledge of Adobe Creative Suite, specifically Illustrator, InDesign, and Photoshop.

• Solid understanding of print production processes, including artwork preparation, color management, and supplier liaison.

• Strong ability to manage multiple projects concurrently in a dynamic, fast-paced environment, with excellent attention to detail.

• Effective communication and stakeholder management skills, with the ability to present design concepts clearly and persuasively. Preferred Skills:

• Experience in creating detailed retail mock-ups, visualizations, or presentation renders to showcase design concepts.

• Familiarity with AI tools and emerging creative technologies that enhance concept development and visualization processes.

• Previous experience working specifically within the beauty or cosmetics retail sector.

• Experience in designing window campaigns, complex display systems, or immersive branded retail experiences.

• Working knowledge of 3D visualization software such as SketchUp, Blender, Cinema 4D, or similar.

• Experience in briefing, managing, and collaborating with external creative agencies and production suppliers.

📝 Enhancement Note: The "Essential" skills clearly define the core technical and experiential requirements, while the "Desirable" skills point towards candidates who can bring advanced visualization capabilities and deeper industry-specific experience, particularly in managing external creative resources and leveraging newer technologies like AI for design visualization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of design work.

• Specific examples of successful retail campaigns, demonstrating strategic thinking and creative execution.

• Visual merchandising concepts that illustrate an understanding of in-store customer flow and product presentation.

• Point-of-Sale (POS) design examples that highlight effective communication and promotional impact.

• Case studies of print production projects, detailing the artwork preparation and final output.

• Examples of customer-facing brand experiences designed for physical retail environments.

• Mock-ups, visualizations, or concept presentations that effectively communicate design ideas and their potential impact. Process Documentation:

• For each portfolio project, clearly outline your individual contribution and specific role in the creative process.

• Detail the workflow from initial concept ideation through to final execution and in-store implementation.

• Provide insights into how brand guidelines were applied and maintained across different retail touchpoints.

• Demonstrate the process of adapting designs for various retail formats and international markets.

• Explain the collaboration process with internal teams and external suppliers during design and production.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing not just the final output but also the candidate's process, individual contribution, and understanding of the retail environment. This suggests a need for candidates who can articulate their design thinking and project management skills effectively.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Graphic Designer with 3-5+ years of experience in the UK and Ireland, specializing in retail and brand experience within the beauty sector, the estimated salary range is:

• United Kingdom (Horsham): £30,000 - £45,000 per annum.

• Ireland (Dublin): €35,000 - €50,000 per annum.

These estimates consider the cost of living in these regions, the specific industry (fast-growing beauty brand), and the hybrid work arrangement.

Benefits:

• Permanent employment contract with a stable, growing international company.

• Hybrid working model offering flexibility between home and office.

• Opportunity to work with a rapidly expanding, award-winning beauty brand.

• Exposure to international markets and diverse retail environments.

• Professional development opportunities, including potential for learning new visualization tools and AI technologies.

• Contribution to shaping the physical brand experience of a globally recognized beauty brand.

• Potential for team collaboration and professional growth within a passionate creative team.

Working Hours: Approximately 40 hours per week, with a hybrid arrangement allowing for a mix of remote and in-office work.

📝 Enhancement Note: Salary ranges are estimates based on publicly available data for similar roles in the specified locations and industry. Actual compensation will depend on the candidate's experience, specific skills, and negotiation. The benefits listed are inferred from the company's growth trajectory and the nature of the role, emphasizing professional development and impact within a dynamic industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty and Cosmetics Retail. Sculpted by Aimee is positioned as a modern, innovative, and community-driven beauty brand that emphasizes simplicity, inclusivity, and results.

Company Size: Rapidly growing, with a significant international presence. The company has scaled from humble Irish roots to serving customers in over 68 countries and is stocked in major retailers. This indicates a dynamic, potentially fast-paced, and ambitious work environment.

Founded: 2016. The company has achieved significant growth and cult status in less than eight years, becoming a leading brand in its market.

Team Structure:

• The role reports to the Design Lead, indicating a structured creative department.

• Collaboration is expected with Visual Merchandising, Marketing, and E-commerce teams, suggesting a cross-functional and integrated approach to brand and retail strategy.

• The creative team is described as "growing," implying an evolving structure with opportunities for input and influence. Methodology:

• Data-Driven Innovation: The company emphasizes developing products shaped by community insights and real needs, suggesting a data-informed approach to product and brand development.

• Customer-Centricity: A core belief is that beauty should be effortless, inclusive, and results-driven, focusing on creating best-in-class customer experiences.

• Efficiency & Simplicity: Products are designed to simplify routines, and the brand ethos avoids fuss and complexity, aiming for straightforward, effective solutions.

• Global Ambition: The brand has a clear vision for global legacy, indicating strategic planning and ambitious execution.

Company Website: sculptedbyaimee.com

📝 Enhancement Note: Sculpted by Aimee presents itself as a modern, fast-paced beauty brand with a strong emphasis on community, innovation, and global expansion. The culture likely values agility, creativity, and a results-oriented mindset, particularly within the creative and marketing functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5+ years of specific experience. It’s a hands-on creative role focused on execution within the retail and brand experience domain.

Reporting Structure: The Graphic Designer will report to the Design Lead, indicating a clear hierarchy within the creative team. This structure allows for mentorship and guidance while providing autonomy in project execution.

Operations Impact: This role has a direct impact on the customer's physical brand experience. Through effective retail design, visual merchandising, and POS execution, the designer contributes to brand perception, customer engagement, product discovery, and ultimately, sales performance in physical retail channels. The ability to adapt designs for international markets also impacts global brand consistency and market penetration.

Growth Opportunities:

• Skill Specialization: Deepen expertise in retail design, visual merchandising, and large-format print production.

• Technology Adoption: Gain proficiency in AI tools and 3D visualization software (e.g., SketchUp, Blender) as the company embraces these technologies.

• Brand Experience Evolution: Contribute to the strategic development and evolution of the Sculpted by Aimee retail experience across multiple international markets.

• Project Leadership: Potentially lead design aspects for specific retail campaigns or new market activations as experience grows.

• Cross-Functional Exposure: Develop a broader understanding of marketing, e-commerce, and visual merchandising strategies through close collaboration.

📝 Enhancement Note: The growth trajectory for this role is focused on deepening expertise within retail and brand experience design, alongside adapting to new technological tools. While not explicitly a management track, it offers significant opportunities for impact and specialized skill development within a rapidly growing international brand.

🌐 Work Environment

Office Type: Hybrid. This role offers a blend of remote work and in-office presence, catering to flexibility while ensuring collaboration. The specific office locations are in Horsham, UK, and Dublin, Ireland.

Office Location(s):

• Illett Way, Horsham, West Sussex, RH12 0DN, United Kingdom

• 18F Main Street, Dundrum, Dublin, D14 RP28, Ireland Workspace Context:

• Collaborative Environment: The role requires close collaboration with internal teams (Visual Merchandising, Marketing, E-commerce) and external partners (suppliers, agencies), suggesting a dynamic and interactive workspace.

• Creative Resources: Access to industry-standard design software (Adobe Creative Suite) and potentially emerging AI and 3D visualization tools will be available.

• Brand Immersion: Working within a beauty brand means being immersed in product launches, campaigns, and visual aesthetics, fostering a creative and aesthetically driven environment.

Work Schedule: The role is full-time, with an expected working week of approximately 40 hours. The hybrid arrangement likely allows for some flexibility in structuring the workdays, balancing remote focus with in-office collaboration.

📝 Enhancement Note: The hybrid nature and dual-location options are key features of this role's work environment. Candidates should consider their preference for working in either the UK or Ireland and their comfort with a mix of independent remote work and in-person team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess essential skills and experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key retail and brand experience projects, their individual contributions, and design rationale. This is a critical step.

• Technical/Creative Assessment: Potentially a short design challenge or a case study related to a retail campaign or POS design to evaluate problem-solving and creative application under pressure.

• Stakeholder Interviews: Meetings with the Design Lead and potentially members of the Marketing, VM, or E-commerce teams to assess cultural fit, collaboration style, and understanding of brand objectives.

• Final Interview: Possibly with a more senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features your strongest retail campaign, visual merchandising, and POS design examples. Tailor the selection to align with Sculpted by Aimee's brand aesthetic and retail focus.

• Highlight Retail Impact: For each project, clearly articulate the objective, your specific role and contributions, the creative process, the final execution (ideally with in-store photos), and any measurable impact or results.

• Showcase Production Readiness: Demonstrate your ability to produce technically sound, production-ready artwork for print and large formats. Include examples of artwork files or specifications if possible.

• Visualise Concepts: Include examples of mock-ups or visualizations that showcase your ability to bring ideas to life and present them effectively to stakeholders.

• Explain Your Process: Be ready to walk through your design thinking, from initial concept development to final artwork, highlighting problem-solving and decision-making throughout.

Challenge Preparation:

• Familiarize yourself with Sculpted by Aimee's current retail presence, brand aesthetic, and recent campaigns.

• Be prepared to discuss how you would approach designing POS materials or a visual merchandising concept for a new product launch or seasonal campaign.

• Practice articulating your design rationale clearly and concisely, focusing on how your design meets business objectives and enhances the customer experience.

• Consider how you might incorporate AI or visualization tools into a design challenge.

📝 Enhancement Note: The emphasis on portfolio presentation and specific project details suggests that candidates should prepare thoroughly to articulate their experience and thought process. The interview process will likely assess both creative talent and practical application within a commercial retail context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, InDesign, and Photoshop for all design and production tasks.

• AI Tools: Familiarity with AI tools for concept development and visualization is desirable, indicating potential use for idea generation, mood boards, or initial mock-ups.

• 3D Visualization Software (Desirable): Tools like SketchUp, Blender, or Cinema 4D may be used for creating retail mock-ups, store layouts, or product visualizations.

Analytics & Reporting: While not a primary focus for this design role, an understanding of how design impacts retail metrics (e.g., foot traffic, dwell time, conversion rates) is beneficial. The designer will likely receive briefs informed by marketing and e-commerce analytics.

CRM & Automation: Not directly applicable to the core responsibilities of this design role, but awareness of how marketing automation and CRM influence campaign messaging and customer journeys can be advantageous.

📝 Enhancement Note: The technology stack clearly emphasizes core Adobe Creative Suite proficiency. The inclusion of AI and 3D visualization tools as desirable skills indicates the company's interest in leveraging cutting-edge technologies to enhance creative output and presentation.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to bring fresh ideas and innovative thinking to evolve the Sculpted by Aimee retail experience.

• Community & Inclusivity: A commitment to developing products and experiences for every age and stage, shaped by community insights.

• Simplicity & Efficiency: A focus on creating effortless, smart, and attainable beauty solutions that simplify routines.

• Authenticity & Expertise: Rooted in the expertise of a makeup artist, emphasizing genuine product performance and honest communication.

• High-Performance & Agility: Seeking ambitious, curious, and commercially-minded individuals who can make an impact and move quickly in a fast-paced environment.

Collaboration Style:

• Cross-Functional Integration: Close collaboration is expected with Visual Merchandising, Marketing, and E-commerce teams to ensure a unified brand experience.

• Partnership-Oriented: Working closely with internal teams and external partners (suppliers, agencies) to deliver high-quality results on time.

• Open Communication: Presenting creative concepts clearly and compellingly to internal stakeholders, fostering a culture of feedback and iteration.

• Proactive Problem-Solving: Demonstrating initiative, ownership, and strong problem-solving skills across all projects.

📝 Enhancement Note: The company culture appears to be a blend of creative dynamism, customer focus, and ambitious growth. Values are centered around innovation, community, and efficiency, with a collaborative approach to achieving business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Growth: Keeping pace with the rapid international expansion of the brand and adapting designs to new markets and retail environments consistently.

• Balancing Brand Consistency with Local Adaptation: Ensuring global brand guidelines are maintained while creating impactful, relevant retail experiences for diverse international audiences.

• Integrating New Technologies: Effectively learning and incorporating AI and 3D visualization tools into the design workflow to enhance concept development and presentation.

• Managing Multiple Projects: Juggling diverse creative requests from various departments and retail partners simultaneously in a high-demand environment.

• Translating Digital Campaigns to Physical Spaces: Effectively translating the brand's strong digital presence and marketing campaigns into compelling and cohesive in-store experiences.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunity to gain deeper expertise in Adobe Creative Suite and potentially learn new 3D visualization tools.

• AI & Emerging Tech Exploration: Hands-on experience with AI tools for creative concepting and visualization, staying at the forefront of design technology.

• Retail & Brand Strategy Immersion: Gaining a comprehensive understanding of retail operations, visual merchandising strategies, and international market dynamics within the beauty industry.

• Cross-Functional Project Exposure: Working on diverse projects with marketing, e-commerce, and VM teams to broaden understanding of go-to-market strategies.

• Mentorship from Design Lead: Receiving guidance and feedback from an experienced Design Lead within a growing creative department.

📝 Enhancement Note: The challenges are inherent to a rapidly growing global brand, requiring adaptability and continuous learning. The growth opportunities are substantial, focusing on skill enhancement in cutting-edge design tools and strategic brand experience development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a creative concept for multiple international markets. What were the key considerations and challenges?" (Assesses adaptability, global awareness, and problem-solving.)

• "How would you approach developing a visual merchandising concept for a new hero product launch in a major retail partner like Boots or Selfridges?" (Assesses retail strategy, creative ideation, and brand alignment.)

• "Walk us through your process for creating production-ready artwork for a large-format retail display. What checks and balances do you put in place?" (Assesses technical proficiency, attention to detail, and understanding of production workflows.) Company & Culture Questions:

• "What excites you about Sculpted by Aimee's brand and its approach to beauty?" (Assesses brand interest and cultural fit.)

• "How do you stay updated on trends in the beauty and retail industries, and how do you incorporate them into your design work?" (Assesses industry awareness and innovative thinking.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and productivity?" (Assesses adaptability to work model and collaboration skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate the brief, your role, the creative process, key design decisions, the final execution, and any measurable results or learnings.

• Focus on Retail Relevance: Emphasize projects that demonstrate your understanding of the retail environment, customer journey, and point-of-sale effectiveness.

• Showcase Production Expertise: Be ready to discuss the technical aspects of your designs, including print specifications, file preparation, and supplier management.

• Highlight AI/Visualization Use (if applicable): If you have examples of using AI or 3D tools, clearly explain how they enhanced the concept development or presentation process.

• Be Prepared for Q&A: Anticipate questions about your design choices, problem-solving approaches, and how your work aligns with brand objectives.

📝 Enhancement Note: The interview preparation focuses on assessing practical skills, creative thinking, and cultural alignment. Candidates should be ready to articulate their experience through specific examples and demonstrate a strong understanding of the retail and beauty sectors.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Sculpted by Aimee careers portal.

• Curate Your Portfolio: Ensure your resume and portfolio are tailored to highlight your experience in retail, brand experience, visual merchandising, and POS design. Specifically include examples demonstrating creative concept development and production-ready artwork.

• Articulate Your Contribution: For each project in your portfolio, clearly define your individual role and contributions, especially in collaborative or large-scale projects.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, design rationale, and the impact of your work in a retail context. Be ready to discuss your experience with Adobe Creative Suite and any experience with AI or 3D visualization tools.

• Research Sculpted by Aimee: Familiarize yourself with the brand's mission, values, product lines, and current retail presence. Understand their aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.