Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer

Company: Pavago

Location: Guatemala City, Guatemala, Guatemala

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-impact digital creative assets for marketing campaigns, ensuring brand consistency and engagement.

• Build sophisticated, conversion-focused landing pages using no-code/low-code platforms, optimizing for user experience and performance.

• Collaborate closely with marketing and growth teams to translate campaign strategies into visually compelling and effective digital solutions.

• Manage the end-to-end lifecycle of landing page creation, from initial design and development to ongoing edits and optimization.

• Drive marketing objectives through strategic design and development, with a strong emphasis on conversion rate optimization (CRO).

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing operations. The emphasis on "conversion-focused" and "landing page development" indicates a need for a candidate who understands how design directly impacts business outcomes, a key aspect of revenue and marketing operations.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of digital marketing assets, including social media graphics, ad creatives, banners, email visuals, and branded collateral.

• Architect and design modern, clean, and user-centric landing pages that are optimized for maximum engagement and conversion rates.

• Implement and launch responsive landing pages using platforms like Webflow or Framer, ensuring seamless performance across desktop, tablet, and mobile devices.

• Partner with marketing stakeholders to understand campaign goals, target audiences, and performance metrics, translating these into actionable design and development plans.

• Uphold and enforce brand guidelines across all digital touchpoints, ensuring visual consistency and brand integrity.

• Conduct user experience (UX) and user interface (UI) analysis for landing pages, identifying areas for improvement and implementing data-driven optimizations.

• Perform regular updates and edits to existing landing pages to maintain relevance and enhance performance based on campaign feedback and analytics.

• Proactively manage a pipeline of design and development tasks, prioritizing effectively to meet project deadlines and campaign timelines with minimal supervision.

• Stay current with emerging design trends, digital marketing best practices, landing page optimization techniques, and relevant technology advancements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and a performance-driven mindset. The emphasis on "conversion-focused," "optimize user experience," and "drive marketing objectives" suggests that candidates will be evaluated not just on aesthetic appeal but on their ability to contribute to measurable business results, a core tenet of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Web Development, Marketing, or a related field is beneficial. Equivalent practical experience and a strong portfolio will be considered.

Experience: 2-5 years of professional experience in graphic design and landing page development, with a proven track record of creating successful digital marketing assets and high-converting landing pages.

Required Skills:

• Proven proficiency in at least one industry-standard design tool (e.g., Figma, Adobe XD, Sketch), with Figma being highly preferred for collaborative workflows.

• Demonstrable experience in designing and developing conversion-focused landing pages, supported by a strong portfolio showcasing these projects.

• Extensive experience creating a variety of digital marketing assets, including social media graphics, ad creatives, banners, and email visuals.

• Solid understanding of User Experience (UX) and User Interface (UI) design principles, with a keen eye for usability and aesthetics.

• Expertise in responsive design techniques to ensure optimal viewing across all devices and screen sizes.

• Hands-on experience developing and launching landing pages using at least one no-code/low-code platform such as Webflow or Framer.

• Strong ability to maintain brand consistency across diverse digital touchpoints and marketing materials.

Preferred Skills:

• Experience with advanced prototyping tools like ProtoPie for creating sophisticated micro-interactions.

• Foundational knowledge of front-end development languages, specifically React.js and/or Next.js, for potential enhancements or complex builds.

• Familiarity with version control systems, such as Git and GitHub, for collaborative development and code management.

• Prior experience working within a marketing or growth team environment, understanding campaign dynamics and objectives.

• Basic understanding of Conversion Rate Optimization (CRO) principles and methodologies.

• Familiarity with Search Engine Optimization (SEO) best practices as they apply to landing page structure, content, and performance.

📝 Enhancement Note: The requirement for proficiency in design tools and no-code platforms, coupled with a strong portfolio and understanding of UX/UI and CRO, indicates that this role is deeply integrated into the marketing operations funnel. The "Nice-to-Haves" like React.js and Git suggest a potential for this role to evolve into more technically complex projects or contribute to broader web development initiatives within the operations team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and should clearly showcase examples of high-converting landing pages designed and developed by the candidate.

• The portfolio must include a diverse range of digital marketing assets, demonstrating proficiency in creating graphics for social media, ad campaigns, email newsletters, and other digital channels.

• Each project within the portfolio should ideally include a brief case study outlining the objective, the candidate's role, the design and development process, and the measurable results achieved (e.g., conversion rates, engagement metrics).

• Demonstrate experience with responsive design, showcasing how designs adapt effectively across various devices.

Process Documentation:

• Candidates are expected to articulate their design and development process, including how they approach campaign briefs, user research, and iterative design.

• A clear understanding of the workflow for building and launching landing pages, from concept to deployment, should be demonstrated.

• Ability to explain how they measure the success of their landing pages and what metrics they track for performance analysis and optimization.

📝 Enhancement Note: For operations-focused roles, a portfolio is not just a showcase of past work but a demonstration of process, problem-solving ability, and impact. The emphasis on case studies, metrics, and conversion rates signals that Pavago expects this role to contribute directly to measurable business outcomes, a hallmark of effective operations professionals.

💵 Compensation & Benefits

Salary Range: Based on market research for Graphic Designer + Landing Page Developer roles in Guatemala City, Guatemala, with an experience level of 2-5 years, a competitive annual salary range is estimated to be between $18,000 - $30,000 USD. This range accounts for the dual nature of the role (design and development), the remote work arrangement, and the specific skill set required.

Benefits:

• Flexible work location, promoting a healthy work-life balance.

• Fully remote work opportunities, offering autonomy and convenience.

• A collaborative and creative work environment that encourages new ideas and innovation.

• Dedicated opportunities for professional development and continuous skill enhancement.

• Potential for career growth and advancement within an expanding company.

• A competitive compensation package that is commensurate with skills, experience, and contributions.

Working Hours: The role is expected to require approximately 40 hours per week, aligning with a standard full-time commitment. While remote, some overlap with core business hours for collaboration may be necessary, but flexibility is a key offering.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in the specified region and experience level. Actual compensation will depend on the candidate's specific qualifications, the depth of their experience, and their performance during the interview process. The benefits listed are standard for remote roles and are presented to reflect the overall value proposition of the position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the digital services and marketing technology sectors, focusing on providing creative solutions and performance-driven digital campaigns for its clients. This industry is characterized by rapid innovation, a focus on data-driven results, and a need for agile execution.

Company Size: With an estimated employee count that suggests a growing, dynamic team (likely between 50-250 employees based on typical Workable listings for such roles), Pavago offers a structure where individual contributions are highly visible and impactful. This size often means less bureaucracy and more direct influence on projects.

Founded: While the exact founding date is not provided, the company's active presence on a job platform like Workable indicates it is an established entity with ongoing growth ambitions. Its focus on digital campaigns and creative services suggests a modern, forward-thinking approach to business.

Team Structure:

• The Graphic Designer + Landing Page Developer likely sits within or closely collaborates with the Marketing or Growth team, acting as a crucial bridge between creative conceptualization and campaign execution.

• Reporting likely goes to a Marketing Manager, Head of Growth, or a Creative Lead, depending on the internal structure.

Methodology:

• Pavago likely employs data-driven methodologies, using analytics to inform design decisions and optimize campaign performance. This would involve understanding key performance indicators (KPIs) for digital marketing and landing pages.

• Workflow planning and optimization would be crucial, especially given the dual nature of the role and the need to manage multiple client projects or campaigns. Agile or iterative development processes are probable.

• Automation and efficiency practices are expected, particularly in the use of no-code/low-code platforms and potentially front-end development tools to streamline the creation and deployment of digital assets.

Company Website: https://pavago.co/

📝 Enhancement Note: The company context suggests a fast-paced, results-oriented environment common in the digital marketing and tech services industry. For an operations-minded candidate, this means an emphasis on efficiency, measurable impact, and adaptability. The "Creative Operations" aspect is strong here, where design execution directly serves operational marketing goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level individual contributor, typically requiring 2-5 years of focused experience. It's a hands-on position where the candidate is expected to execute tasks independently but also contribute to strategic decisions regarding design and landing page effectiveness. The blend of graphic design and development indicates a specialized skill set that can lead to further specialization or broader GTM operations roles.

Reporting Structure: The role likely reports to a Marketing Manager, Head of Growth, or a Creative Director. This structure places the individual contributor within a team focused on driving marketing outcomes, where their work directly influences campaign performance and revenue generation.

Operations Impact: The impact of this role on revenue is direct and significant. High-quality, conversion-optimized landing pages and engaging digital assets are critical for lead generation, customer acquisition, and ultimately, sales. By improving conversion rates and user engagement, this role directly contributes to the company's or its clients' top-line growth and marketing ROI.

Growth Opportunities:

• Specialization: Develop deeper expertise in Conversion Rate Optimization (CRO), advanced UX/UI design, or specific front-end development frameworks (React.js, Next.js).

• Leadership: Progress into a Senior Designer/Developer role, leading projects, mentoring junior team members, or managing specific creative workflows.

• Broader Operations: Transition into Marketing Operations or Demand Generation roles, leveraging a strong understanding of the tools and processes that drive campaign success.

• Skill Expansion: Gain certifications or training in areas like advanced analytics, A/B testing platforms, or marketing automation tools.

📝 Enhancement Note: This analysis focuses on how a role at the intersection of creative and operations can provide a solid foundation for a career in GTM or broader business operations. The emphasis on measurable impact and potential for specialization or broader scope is key for operations professionals looking for career progression.

🌐 Work Environment

Office Type: As a fully remote position, the "office" is wherever the employee can effectively work. This implies a need for self-discipline and a dedicated workspace conducive to focused design and development tasks.

Office Location(s): The role is based in Guatemala City, Guatemala, but is fully remote. This designation likely means the company has a legal presence or operational hub in Guatemala, but the position itself offers global flexibility within specific time zone considerations (likely GMT-6 for Guatemala).

Workspace Context:

• The remote nature necessitates a self-managed work environment. Candidates should be comfortable with digital collaboration tools and asynchronous communication.

• Access to necessary design and development software is expected, either provided by the company or managed through BYOD (Bring Your Own Device) policies with potential software licensing support.

• The remote setup fosters independence but requires proactive engagement with team members through virtual meetings, chat platforms, and project management tools to ensure seamless collaboration and integration.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While remote work offers flexibility, candidates should be prepared for potential core working hours that facilitate real-time collaboration with team members and stakeholders across different time zones. This flexibility is crucial for operations roles that may need to respond to campaign performance or urgent requests.

📝 Enhancement Note: For a remote role, the emphasis is on self-management, effective digital communication, and the ability to integrate into a virtual team. The mention of Guatemala City as a location, even for a remote role, might indicate specific payroll or legal requirements, but the core benefit is the global flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience against the job requirements.

• Skills Assessment/Portfolio Review: A dedicated session to discuss your portfolio in detail. Expect to walk through specific projects, explaining your design process, development approach, and the impact of your work on conversion rates and marketing objectives. Be prepared to discuss your experience with Figma, Webflow/Framer, and responsive design.

• Technical/Practical Challenge: A design or development exercise, potentially a mini-project or a case study, to evaluate your practical skills in creating a landing page or digital asset under timed conditions. This might involve optimizing an existing page or creating a new one based on a brief.

• Behavioral/Cultural Fit Interview: Questions to assess your communication style, problem-solving abilities, collaboration skills, and how you handle feedback and manage deadlines, particularly in a remote setting.

• Final Interview: Potentially with a hiring manager or senior leadership to discuss your overall fit, career aspirations, and answer any final questions.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the requirements of this role, focusing on conversion-driven landing pages and diverse digital marketing assets.

• Tell a Story: For each project, clearly articulate the problem, your solution (design and development process), the tools used, and the quantifiable results achieved (e.g., "increased conversion rate by X%," "reduced bounce rate by Y%").

• Highlight Key Tools: Explicitly mention your proficiency with Figma, Webflow/Framer, and your understanding of UX/UI and responsive design principles within your project descriptions.

• Showcase Responsiveness: Include examples demonstrating how your designs adapt across different devices.

• Be Ready to Discuss: Prepare to talk about your design rationale, your development process, and how you handle feedback and iterate on designs.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided project brief for the challenge, identifying key objectives, target audience, and constraints.

• Prioritize & Execute: Focus on delivering a functional and well-designed solution within the allotted time. For landing pages, prioritize core conversion elements and a clear user flow.

• Demonstrate Process: Even in a timed challenge, be ready to explain your thought process and any assumptions you made.

• Technical Proficiency: If a development component is involved, ensure your code is clean and functional. For no-code platforms, highlight efficient use of features.

📝 Enhancement Note: This section provides a structured approach to preparing for the interview process, emphasizing the critical need for a well-documented portfolio that showcases quantifiable results and operational impact, aligning with the expectations for a performance-driven role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly preferred), Adobe XD, Sketch. Proficiency in at least one is mandatory.

• No-Code/Low-Code Platforms: Webflow, Framer (required for development and launch).

• Prototyping Tools: ProtoPie (preferred for advanced prototyping).

Analytics & Reporting:

• Web Analytics: Google Analytics or similar platforms for tracking landing page performance, user behavior, and conversion rates.

• A/B Testing Tools: Familiarity with tools like Google Optimize, Optimizely, or VWO for conversion rate optimization.

• Data Visualization: Experience with tools that can present campaign and landing page metrics effectively.

CRM & Automation:

• CRM Systems: While not directly managing a CRM, an understanding of how landing pages feed into CRM systems (like Salesforce, HubSpot) is beneficial.

• Marketing Automation: Familiarity with platforms (e.g., HubSpot, Mailchimp) for email campaigns and lead nurturing that may be integrated with landing pages.

• Version Control: Git/GitHub (preferred) for managing code and collaborative development.

📝 Enhancement Note: This detailed breakdown of the expected technology stack is crucial for operations candidates. It highlights the specific software and platforms the candidate will be expected to use daily, allowing them to prepare by brushing up on relevant skills or researching unfamiliar tools. The inclusion of analytics and CRM integration points to the operational impact of the role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using analytics and performance metrics to inform design choices and landing page optimizations, ensuring that creative output directly contributes to business goals.

• Efficiency & Productivity: A strong focus on streamlined workflows, effective use of tools (especially no-code/low-code platforms), and timely delivery of high-quality assets to support marketing campaigns.

• Collaboration & Communication: Openness to feedback, proactive communication with team members and stakeholders, and a collaborative approach to problem-solving, essential for a remote team.

• User-Centric Design: A commitment to understanding user needs and creating intuitive, engaging experiences that drive desired actions, ensuring that design serves both the user and the business objectives.

• Continuous Improvement: An agile mindset that embraces iteration, learning from campaign performance, and staying updated with industry best practices in design, development, and digital marketing.

Collaboration Style:

• Remote-First & Asynchronous: While real-time collaboration is sometimes necessary, the team likely operates with a strong emphasis on asynchronous communication through project management tools, shared documents, and clear written updates.

• Cross-Functional Integration: The role is designed to be highly integrated with marketing and growth teams, requiring active participation in campaign planning and feedback sessions.

• Constructive Feedback Culture: A supportive environment where feedback is given and received constructively, fostering continuous improvement and shared learning.

• Knowledge Sharing: Encouragement of sharing best practices, new techniques, and insights gained from projects to benefit the entire team.

📝 Enhancement Note: Understanding the company's values and collaboration style is critical for assessing cultural fit, especially in a remote setting. These points highlight an operations-centric approach where efficiency, data, and collaboration are paramount for achieving marketing and business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Performance Demands: Effectively merging aesthetic design principles with the hard requirements of conversion rate optimization and marketing KPIs.

• Rapidly Evolving Digital Landscape: Staying current with the latest design trends, platform updates (Webflow, Framer), and digital marketing strategies requires continuous learning.

• Managing Multiple Projects Remotely: Maintaining productivity, clear communication, and project organization across various tasks and potentially different clients or campaigns in a fully remote setup.

• Technical Skill Expansion: Potentially needing to acquire or deepen skills in front-end development (React/Next.js) or advanced prototyping if the role evolves or projects require it.

Learning & Development Opportunities:

• Advanced CRO & UX/UI Training: Opportunities to deepen expertise in conversion rate optimization techniques and user experience research, potentially through online courses or workshops.

• Front-End Development Skills: Guidance and resources for learning or enhancing skills in React.js, Next.js, or other relevant web development technologies.

• New Tool Proficiency: Training and exposure to new design, development, or marketing technology tools that Pavago adopts.

• Mentorship and Project Leadership: Potential to grow into roles with greater project oversight, client interaction, or team leadership responsibilities as the company scales.

📝 Enhancement Note: Identifying potential challenges and growth opportunities provides a realistic outlook on the role and its trajectory. For operations professionals, understanding how challenges can be learning opportunities and how growth aligns with career aspirations is key.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what metrics did you focus on?" (Prepare a specific case study demonstrating your understanding of CRO and data-driven design.)

• "How do you ensure brand consistency across various digital assets and landing pages, especially when working remotely?" (Discuss your process for adhering to brand guidelines and communicating with stakeholders.)

Company & Culture Questions:

• "What interests you about Pavago and this specific role at the intersection of design and performance marketing?" (Research Pavago's website, services, and any recent news to tailor your answer.)

• "How do you approach receiving and implementing constructive feedback on your designs or development work?" (Share examples of how you've used feedback to improve your work.)

Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, be ready to present clear, quantifiable results. Use numbers and percentages to demonstrate impact (e.g., "Achieved a 25% increase in lead submissions," "Reduced bounce rate by 15%").

• Focus on Process: Clearly explain your thought process, the problem you were solving, the tools you used (mentioning Figma, Webflow/Framer), and your strategic decisions behind the design and development choices.

• Highlight Responsiveness & UX: Demonstrate how your designs are user-friendly, accessible, and adapt seamlessly across different devices.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, engaging, and respects the interviewer's time. Focus on the "why" and the "what" of your work, not just the "how."

📝 Enhancement Note: This focused preparation guide aims to equip candidates with specific question types and strategic approaches tailored to this unique hybrid role, emphasizing the need to connect creative output with operational, revenue-generating outcomes.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience with graphic design, landing page development, specific tools (Figma, Webflow/Framer), UX/UI principles, and any quantifiable achievements in conversion rate optimization. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest conversion-focused landing page designs and digital marketing assets. Include brief case studies with measurable results.

• Prepare for the Portfolio Review: Practice walking through 2-3 key projects, articulating your design process, development approach, and the impact on business objectives.

• Research Pavago: Understand their services, client base, and company culture to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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