Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (for a client)

Location: Guatemala City, Guatemala, Guatemala

Job Type: Full-Time

Category: Marketing Operations / Creative & Design

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is crucial for driving measurable business results by creating high-performing marketing creatives and conversion-focused landing pages.

• It requires a blend of graphic design expertise and technical landing page development skills, with a strong emphasis on user experience and conversion rate optimization (CRO).

• The position involves independently managing projects from initial design concept through to full launch and ongoing optimization.

• Success in this role is directly tied to improving lead generation, conversion rates, and overall campaign performance through visually compelling and technically sound digital assets.

📝 Enhancement Note: While the job title is "Graphic Designer + Landing Page Developer," the core focus on "Conversion-Focused" and "measurable business results" strongly indicates this role sits within or directly supports GTM (Go-To-Market) functions, making it relevant to Revenue Operations and Sales Operations by driving lead generation and optimizing the top of the funnel. The emphasis on Webflow/Framer and CRO suggests a need for operational efficiency in campaign execution.

📈 Primary Responsibilities

• Creative Design: Design a wide array of high-converting marketing assets, including paid ad creatives, social media graphics, display banners, email graphics, and promotional visuals, ensuring brand consistency across all.

• Landing Page Development: Build modern, responsive landing pages using no-code/low-code platforms like Webflow or Framer, optimizing for desktop, tablet, and mobile devices.

• Conversion Rate Optimization (CRO): Enhance landing page layouts, user flows, and structure to improve lead generation and conversion rates, applying UX/UI best practices to forms, CTAs, and visual hierarchy.

• Collaboration & Support: Partner closely with marketing teams, copywriters, and leadership to execute creative requests, manage multiple projects, and update/optimize existing marketing assets and landing pages.

• Performance Analysis: Support A/B testing initiatives and continuously improve pages based on user behavior and campaign performance data to drive better outcomes.

📝 Enhancement Note: The responsibilities clearly outline a dual role requiring both creative output and technical execution, with a strong performance marketing overlay. This is a common requirement in GTM operations roles that bridge creative and technical execution for demand generation. The emphasis on "measurable business results" and "conversion rates" highlights the operational impact expected.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in graphic design and web development are paramount. A background in Marketing, Design, or a related field is beneficial.

Experience: 2-5 years of direct experience in graphic design with a focus on digital marketing assets and hands-on experience in building and launching responsive landing pages.

Required Skills:

• Design Tools: Proficiency in Figma, Adobe XD, or Sketch for creative asset design.

• Landing Page Builders: Hands-on experience with Webflow, Framer, or similar no-code/low-code platforms for independent design, build, launch, and optimization of landing pages.

• UX/UI Principles: Strong understanding of user experience (UX) and user interface (UI) design, including visual hierarchy, user behavior, and responsive design principles.

• Conversion-Focused Design: Proven ability to translate campaign messaging into compelling, performance-driven creative and layouts that improve engagement and conversion rates.

• Project Management: Excellent organizational and project management skills to manage multiple projects independently in a fast-paced, remote environment.

• Communication: Strong collaboration and communication skills for effective partnership with marketing teams and stakeholders.

Preferred Skills:

• Performance Marketing: Experience in performance marketing, growth marketing, or paid media environments.

• CRO & A/B Testing: Knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO) best practices.

• Front-End Development: Basic front-end development skills, including HTML, CSS, and familiarity with frameworks like React or Next.js.

• Version Control: Familiarity with Git/GitHub for code management.

• Advanced Prototyping/Motion Graphics: Experience with advanced prototyping tools or motion graphics/animation.

📝 Enhancement Note: The required skills emphasize practical application and tool proficiency, which is typical for operations-focused roles. The "Nice-to-Have" section indicates a desire for candidates who can contribute beyond core responsibilities, potentially bridging into more technical marketing operations or growth hacking functions. The specific mention of HTML/CSS and Git hints at a need for understanding technical implementation details, even if not directly coding complex applications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, clearly demonstrating:
  • Landing Pages: Examples of modern, responsive, and high-converting landing pages built independently.
  • Paid Advertising Creatives: A variety of digital ad creatives (paid social, display banners, etc.) that show an understanding of platform-specific requirements and performance metrics.
  • Digital Marketing Assets: A range of visuals for email, social media, and promotional use, highlighting brand consistency and campaign alignment.
  • Conversion-Focused Design: Case studies or specific examples that illustrate how design choices directly impacted user behavior, engagement, or conversion rates.

Process Documentation:

• While not explicitly stated as a deliverable, candidates should be prepared to discuss their process for:
  • Workflow Design: How they approach designing a new landing page or marketing asset from brief to final delivery.
  • Optimization Cycles: Their methodology for analyzing performance data (e.g., conversion rates, bounce rates) and iterating on designs for improvement.
  • Platform Implementation: Their workflow for building and launching pages on platforms like Webflow or Framer, including testing and QA.

📝 Enhancement Note: For a role blending design and development with a performance focus, a portfolio is paramount. It serves as a direct demonstration of process, technical skill, and impact. Operations professionals are often evaluated on their ability to document and improve processes, so candidates should be ready to articulate their workflow.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote Graphic Designer & Landing Page Developer with 2-5 years of experience in Guatemala, a competitive salary range would typically fall between $20,000 - $35,000 USD annually. This estimate is derived from analyzing remote job compensation for similar roles in Central America and considering the required skill set and platform proficiencies.

Benefits:

• Remote Work Flexibility: Full-time, remote position allowing work from anywhere within Guatemala.

• US Business Hours: Opportunity to work within US business hours (EST preferred), which can facilitate better collaboration with US-based teams.

• Direct Impact: The chance to directly influence marketing campaign performance and lead generation.

• Growth Opportunities: Potential for career advancement into senior design, CRO, growth design, or lead roles.

• Diverse Projects: Exposure to a variety of marketing campaigns and digital brand experiences.

• Modern Tool Stack: Opportunity to work with popular and effective design and development tools.

Working Hours: Full-Time, aligning with U.S. Business Hours (EST preferred). This typically translates to approximately 40 hours per week, with flexibility in scheduling as long as core collaboration hours are met.

📝 Enhancement Note: Salary is estimated based on the provided location (Guatemala) and the "Full-Time, Remote" nature of the role, targeting US business hours. This suggests a salary benchmarked against US markets but adjusted for the local cost of living and contractor rates common for remote roles in Latin America. Benefits are inferred from the job description's emphasis on growth and the nature of remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Pavago, operating within the broader Marketing and Technology Services sector. Pavago itself appears to be a talent solutions provider, suggesting the client could be in various industries that require strong digital marketing and GTM execution.

Company Size: Pavago's company size is not explicitly stated in the provided data, but the client's specific size is also not detailed. However, the nature of the role – requiring independent execution and collaboration with marketing teams and leadership – suggests the client is likely a growing company or a marketing-centric organization that values agile execution.

Founded: Pavago was founded in 2015. The founding date of the client is unknown.

Team Structure:

• The role involves close collaboration with marketing teams, copywriters, and leadership.

• The candidate will be expected to work independently but also partner effectively with cross-functional stakeholders.

• The reporting structure is likely within a marketing department or a dedicated GTM operations/growth team. Methodology:

• Performance-Driven: The core methodology is focused on driving measurable business results, particularly lead generation and conversion rates.

• Data-Informed Design: Design and development decisions are informed by user behavior, A/B testing, and campaign performance metrics.

• Agile Execution: The environment supports quick iteration, independent project management, and rapid deployment of marketing assets and landing pages.

Company Website: Pavago: https://www.pavago.co/ (Note: The client's website is not provided).

📝 Enhancement Note: The company context is derived from Pavago's role as a talent provider and the job description's focus on performance marketing and GTM execution. This implies the client organization likely has a strong focus on digital customer acquisition and revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level professional, requiring 2-5 years of experience. It offers a unique opportunity to blend creative design with technical development and a strong focus on performance metrics, bridging traditional design roles with marketing operations and growth functions.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Growth, or a similar leadership role within the client's marketing or GTM team. They will collaborate closely with other marketing specialists, copywriters, and potentially sales teams.

Operations Impact: The role's primary impact is on the top of the sales funnel by directly improving lead generation through optimized landing pages and engaging marketing creatives. Success translates to higher quality leads, improved conversion rates, and more efficient marketing spend.

Growth Opportunities:

• Senior Designer/Developer: Advance to a senior role, taking on more complex projects and mentoring junior team members.

• CRO Specialist: Deepen expertise in Conversion Rate Optimization, focusing on data analysis and strategic A/B testing.

• Growth Designer/Marketer: Transition into a broader growth marketing role, contributing to strategy and execution across multiple channels.

• Creative Lead: Lead creative initiatives for specific campaigns or product lines.

• Platform Specialist: Become a go-to expert for specific landing page builders like Webflow or Framer.

📝 Enhancement Note: The growth opportunities listed are directly extracted from the job description and highlight a clear career path for individuals who excel in this performance-oriented design and development role, moving into specialized operations or leadership positions.

🌐 Work Environment

Office Type: Fully Remote. This means no physical office requirement, offering maximum flexibility.

Office Location(s): The role is based in Guatemala City, Guatemala, but is a remote position, implying the candidate can work from any location within Guatemala. This offers flexibility while potentially requiring adherence to Guatemalan work laws and tax regulations.

Workspace Context:

• Independent Work: The environment demands self-discipline and the ability to manage one's own time and projects effectively.

• Digital Collaboration: Communication and collaboration will primarily occur through digital tools (e.g., Slack, email, video conferencing).

• Performance Focus: The workspace culture is likely driven by results, data, and continuous improvement in marketing campaign effectiveness.

Work Schedule: Full-time, aligning with U.S. Business Hours (EST preferred). This requires availability during specific time blocks for meetings and collaboration, but the remote nature allows for flexibility in structuring the rest of the workday.

📝 Enhancement Note: The "remote" nature combined with "U.S. Business Hours (EST Preferred)" suggests a need for asynchronous communication skills and proactive engagement, typical of remote operations roles supporting international clients.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A preliminary call to assess basic qualifications and fit.

• Spark Hire Intro Video: A short (3-5 minute) self-recorded video introduction to showcase communication style and enthusiasm. This is a key step to evaluate presentation skills early.

• Recruiter Interview: A more in-depth interview with the recruiter to discuss experience, skills, and alignment with the role's requirements.

• Client Interview: A final interview with the client's hiring team to assess technical proficiency, portfolio, and cultural fit.

• Offer & Onboarding: The final stage upon successful completion of interviews.

Portfolio Review Tips:

• Highlight Impact: For each project in your portfolio, clearly articulate the objective, your role, the tools/platforms used, and most importantly, the results achieved (e.g., "Increased landing page conversion rate by X%," "Drove Y leads through this ad campaign").

• Showcase Process: Be prepared to walk through your design and development process for 1-2 key projects, explaining your rationale behind design choices and optimization strategies.

• Tool Proficiency: Explicitly demonstrate your proficiency with Figma/Adobe XD/Sketch and Webflow/Framer. Include examples of responsive design and UX/UI best practices.

• Conversion Focus: Emphasize projects where your design directly contributed to improved conversion rates or lead generation. Quantify results wherever possible.

• Video Introduction: Treat the Spark Hire video as a mini-portfolio presentation. Briefly introduce yourself, highlight your most relevant skills and experience, and express your enthusiasm for this specific role, referencing your portfolio.

Challenge Preparation:

• While no specific "challenge" is listed beyond the portfolio and video, be prepared for potential questions during the client interview that might involve:
  • Hypothetical Scenarios: "How would you approach designing a landing page for X product/service?"
  • Problem-Solving: "If a landing page's conversion rate dropped, what steps would you take to diagnose and fix it?"
  • Tool-Specific Questions: Deep dives into your experience with Webflow/Framer or Figma.

📝 Enhancement Note: The interview process emphasizes early assessment through video and a strong portfolio review. Operations roles often involve presenting solutions and results, so practicing articulating impact and process is critical for this candidate.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, Sketch (proficiency in at least one required).

• Landing Page Builders: Webflow, Framer, or similar no-code/low-code platforms (hands-on experience required).

• Graphic Design Tools: Canva (mentioned as a tool, suggesting it may be used for simpler or faster assets).

Analytics & Reporting:

• While not explicitly listed as required tools, proficiency in interpreting data from tools like Google Analytics or platform-specific analytics (e.g., Facebook Ads Manager, Google Ads) will be crucial for CRO and performance analysis. CRM & Automation:

• Familiarity with how landing pages feed into CRM systems (e.g., HubSpot, Salesforce) and marketing automation platforms is beneficial, though not explicitly required. Other Tools:

• Collaboration: Google Workspace (mentioned as a tool).

• Version Control (Nice-to-Have): Git/GitHub.

• Front-End (Nice-to-Have): HTML, CSS, React, Next.js.

📝 Enhancement Note: The tools listed are critical. Candidates must be able to demonstrate practical skills with these platforms. For operations roles, understanding how these tools integrate and contribute to the broader GTM tech stack is a plus.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong emphasis on achieving measurable outcomes, particularly in lead generation and conversion rates.

• Efficiency & Speed: The ability to quickly design, build, and launch assets and pages is highly valued.

• User-Centricity: Designing with the user experience and behavior in mind to drive better engagement and conversions.

• Collaboration: Working effectively with marketing teams, copywriters, and leadership to achieve campaign goals.

• Continuous Improvement: A mindset of iterating and optimizing designs and pages based on data and feedback.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with marketing teams, copywriters, and stakeholders is essential.

• Independent Execution: While collaborative, the role requires significant independent work and project ownership.

• Data-Informed Discussions: Communication is likely to be data-driven, focusing on campaign performance and user behavior insights.

📝 Enhancement Note: The values reflect a typical performance marketing and GTM operations culture – focused on measurable outcomes, speed, and data-driven decision-making, with a strong emphasis on user experience as a driver of conversions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also drive concrete business results.

• Independent Remote Work: Thriving in a remote environment requires strong self-discipline, time management, and proactive communication.

• Rapid Iteration: Keeping up with fast-paced marketing campaigns and the need for quick turnarounds on creatives and landing pages.

• Technical Execution: Ensuring that designs are not only aesthetically pleasing but also technically sound, responsive, and optimized for conversion on specific platforms.

Learning & Development Opportunities:

• Skill Deepening: Opportunity to become a specialist in Webflow/Framer and Conversion Rate Optimization.

• Performance Marketing Exposure: Gain deeper insights into performance marketing strategies and campaign execution.

• Cross-Functional Learning: Work closely with marketing strategists, copywriters, and potentially sales teams.

• Career Advancement: Clear pathways into senior design, CRO, or growth-focused roles as outlined in the "Career & Growth Analysis" section.

📝 Enhancement Note: Identifying these challenges and growth opportunities helps candidates understand the demands of the role and the potential for professional development within a performance-oriented marketing operations context.

💡 Interview Preparation

Strategy Questions:

• Portfolio Presentation: Be ready to present 2-3 of your strongest projects, detailing the problem, your solution, the process, and the quantifiable impact on conversions or lead generation.

• Platform Expertise: Prepare to discuss your experience with Webflow/Framer in detail, including specific features you've leveraged for optimization and responsiveness.

• CRO/UX Approach: Be ready to explain your understanding of UX/UI principles and how you apply them to improve conversion rates. Discuss your approach to A/B testing and user journey optimization.

Company & Culture Questions:

• Remote Work Philosophy: Articulate how you stay productive, communicate effectively, and manage your time in a remote, US-business-hours-aligned role.

• Collaboration Style: Provide examples of how you have collaborated with marketing teams and other stakeholders to achieve campaign objectives.

• Performance Metrics: Discuss how you measure success in your design and development work, focusing on metrics relevant to lead generation and conversions.

Portfolio Presentation Strategy:

• Quantify Everything: For each project, highlight the key metrics and results. Use numbers and data to demonstrate your impact.

• Tell a Story: Structure your portfolio presentations around the narrative of a project: the challenge, your creative/technical solution, and the successful outcome.

• Showcase Responsiveness: Clearly demonstrate how your designs adapt across different devices (desktop, tablet, mobile).

• Highlight Tools: Mention the specific tools used for each project (Figma, Webflow, etc.) to showcase your technical proficiency.

📝 Enhancement Note: This section provides actionable advice for preparing for the specific interview stages and portfolio review, emphasizing the need to demonstrate both creative skill and measurable impact, which is crucial for operations-adjacent roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest examples of conversion-focused landing pages and marketing creatives. Tailor your presentation to highlight your experience with Webflow/Framer and your understanding of UX/UI and CRO.

• Resume Optimization: Update your resume to clearly highlight keywords such as "Graphic Design," "Landing Page Development," "Webflow," "Framer," "Figma," "Adobe XD," "UX/UI," "CRO," "Responsive Design," and "Performance Marketing." Quantify your achievements with metrics wherever possible.

• Video Introduction Preparation: Draft talking points for your Spark Hire Intro Video, focusing on your key skills, relevant experience, and enthusiasm for this hybrid design/development role. Practice delivering it concisely and professionally.

• Company Research: While the client isn't named, research Pavago to understand their approach to talent solutions and the types of clients they serve. This will provide context for the client's potential industry and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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