Graphic Designer, Paid Ads

📍 Job Overview

Job Title: Graphic Designer, Paid Ads

Company: Flow

Location: Bay Harbor Islands, Florida, United States

Job Type: Salaried, full-time

Category: Marketing Operations / Creative Operations

Date Posted: July 29, 2026

Experience Level: 5-10 years

🚀 Role Summary

• Develop and execute visually compelling paid media creatives that align with brand strategy and drive measurable performance outcomes.

• Translate complex strategic briefs into engaging static, motion, and mixed-format ad assets that resonate with target audiences and achieve conversion goals.

• Collaborate cross-functionally with growth marketing, copywriting, and editorial teams to ensure cohesive and impactful campaign execution.

• Analyze ad performance metrics (CTR, CVR, ROAS) to inform design iterations and optimize creative strategies for maximum impact.

• Infuse digital designs with a tactile sensibility, incorporating natural textures, organic color palettes, and thoughtful rhythm to enhance brand connection.

📝 Enhancement Note: This role bridges creative design with performance marketing, requiring a candidate who can balance aesthetic quality with data-driven results. The emphasis on "mood, clarity, and conversions" and "tactile sensibility" suggests a brand that values sophisticated, human-centered design within a high-volume, fast-paced advertising environment. This is not a purely artistic role but one deeply integrated into the growth engine of the company.

📈 Primary Responsibilities

• Conceptualize and design paid media creatives, including static images, short-form videos, and animated graphics, with a keen focus on brand integrity and performance metrics.

• Translate strategic marketing objectives and creative briefs into compelling visual narratives that capture attention and drive user engagement across various digital platforms.

• Partner closely with growth marketers and copywriters to develop integrated campaign assets, ensuring a unified message and visual identity.

• Analyze the performance of creative assets, such as click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS), to identify trends and inform future design decisions.

• Iterate on existing creative assets based on performance data and A/B testing results, continuously optimizing for better engagement and conversion.

• Maintain a strong understanding of current digital advertising trends, platform best practices, and emerging creative formats to keep campaigns fresh and effective.

• Ensure all creative output adheres to brand guidelines while also pushing creative boundaries to achieve campaign objectives.

• Contribute to the development and evolution of the brand's visual language, particularly as it applies to paid media channels.

• Manage multiple design projects simultaneously in a fast-paced, deadline-driven environment, demonstrating strong organizational and time management skills.

📝 Enhancement Note: The responsibilities highlight a need for a designer proficient in rapid iteration and data-informed design. The emphasis on analyzing performance metrics and iterating based on results points to a role where design is directly tied to quantifiable business outcomes, a key characteristic of effective marketing operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field, or equivalent practical experience.

Experience:

• Minimum of 5 years of professional experience in graphic design, with a significant focus on creating high-performing paid media creatives.

• Proven experience designing for brands in the real estate, hospitality, or design-forward sectors is highly desirable.

• Demonstrated ability to work within established brand systems and evolve them thoughtfully for specific campaign needs. Required Skills:

• Advanced proficiency in Adobe Creative Suite: Expert-level skills in Photoshop and Illustrator for static asset creation.

• Motion Graphics Expertise: Strong command of After Effects for designing animated graphics and video creatives.

• Digital Design Tools: Fluency with Canva and other digital design platforms relevant to rapid asset creation and iteration.

• Paid Media Creative Design: Proven ability to conceptualize and design creatives that are optimized for platforms like Meta (Facebook/Instagram), Google Ads, TikTok, etc.

• Performance Metrics Understanding: Deep comprehension of key performance indicators (KPIs) such as CTR, CVR, ROAS, and how design choices influence these metrics.

• Brand System Adherence: Experience working within and adapting established brand guidelines to create consistent yet varied campaign assets.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and receive constructive feedback.

• Time Management & Agility: Ability to manage multiple projects in a fast-paced environment, meet tight deadlines, and adapt quickly to changing priorities.

Preferred Skills:

• Experience with A/B testing creative variations and analyzing results to drive design improvements.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow management.

• A strong portfolio showcasing a tactile and organic design aesthetic.

• Understanding of user experience (UX) principles as they apply to digital ad creative.

• Basic video editing skills beyond motion graphics.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, Canva, and motion graphics, alongside a deep understanding of performance metrics, indicates a need for a versatile designer who can execute quickly across multiple formats and platforms while remaining data-conscious. The preference for specific industry experience and a "tactile sensibility" points to a brand seeking a particular aesthetic and market understanding.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 5-7 paid media creative campaigns (static and motion) that demonstrate your ability to achieve both brand aesthetic and performance objectives.

• Case studies for 2-3 key campaigns, detailing the strategic brief, your design process, the specific creative solutions implemented, and the resulting performance metrics (e.g., CTR, CVR, ROAS improvements).

• Examples showcasing your ability to design within a brand system, demonstrating how you adapted brand elements for different paid media platforms and objectives.

• Visuals that highlight your "tactile sensibility," incorporating natural textures, organic color palettes, and thoughtful rhythm.

• A demonstration of your proficiency with Adobe Creative Suite (Photoshop, Illustrator, After Effects) and Canva. Process Documentation:

• For each case study, clearly outline the workflow: brief interpretation, concept development, design execution, collaboration with marketers/copywriters, iteration based on feedback, and final asset delivery.

• Illustrate your process for analyzing ad performance data and how it directly influenced subsequent design decisions and creative iterations.

• Provide evidence of your ability to quickly iterate on designs, showing examples of variations tested and their respective outcomes.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating a direct link between design work and business results. Candidates must be prepared to showcase not just aesthetic talent but also strategic thinking, data analysis capabilities, and the ability to execute rapidly within a performance marketing context.

💵 Compensation & Benefits

Salary Range:

The estimated annual salary for this role in Bay Harbor Islands, FL, for a Graphic Designer with 5-10 years of experience, is between $70,000 and $95,000. This range is based on industry benchmarks for creative roles in the South Florida region, considering the specified experience level and the demand for specialized skills in paid media design.

Benefits:

• Health and Wellness: Comprehensive medical, dental, vision, disability, and life insurance. Generous parental leave. Access to an on-staff doctor, free therapy through SpringHealth, acupuncture, and an Employee Assistance Program (EAP).

• Time Off: Paid Time Off (PTO) and paid holidays to ensure work-life balance.

• Financial: 401(k) retirement plan with employer matching potential. Healthcare and dependent care Flexible Spending Accounts (FSAs). Health Savings Account (HSA) options, with annual employer HSA contributions. Pre-tax commuter benefits to support daily travel.

• Life at Flow: Weekly catered lunches to foster team connection. Wellness classes to promote employee well-being. Employee discounts on Flow hotel stays, grocer products, and company merchandise.

Working Hours:

• Standard full-time work week, approximately 40 hours per week.

• While specific hours may vary based on campaign needs, the role is expected to be dynamic and responsive to the fast-paced nature of paid media.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a Graphic Designer with 5-10 years of experience in a major Florida metropolitan area, considering the specialized nature of paid ad creative. The comprehensive benefits package, particularly the extensive wellness offerings, suggests a company culture that prioritizes employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development, Technology Platform, Hospitality, and Operations Ecosystem. Flow operates at the intersection of these sectors, creating a unique environment focused on resident experience and community building.

Company Size: The provided data does not specify company size, but the mention of "fast-paced start-up" and "self-starters & builders" suggests a growing, dynamic organization that is likely scaling its operations.

Founded: The founding date is not specified, but the company's mission and operational scope imply a relatively modern, forward-thinking enterprise.

Team Structure:

• The Graphic Designer will likely be part of a marketing or growth team, working closely with Growth Marketers, Copywriters, and potentially other creative professionals.

• This role is embedded within a function focused on driving user acquisition and engagement through paid channels, indicating a strong emphasis on performance and data.

• Collaboration is key, with frequent interaction expected across marketing, brand, and potentially product/operations teams to ensure cohesive messaging and strategy. Methodology:

• Data-Driven Creativity: Flow emphasizes combining strong brand values with performance metrics. Designs are expected to be not only aesthetically pleasing but also effective in driving measurable results.

• Agile Execution: The "move fast, and you do too" ethos suggests an agile approach to creative development, with rapid iteration and daily shipping being common.

• Human-Centered Design: A core company value is "oneness," prioritizing residents and their experiences. This translates into designs that foster connection, community, and a sense of well-being.

• Holistic Brand Experience: Flow aims to create a unified experience across its diverse offerings (condos, hotels, etc.), requiring consistent and thoughtful brand application across all touchpoints, including paid media.

Company Website: [Flow Company Website - Placeholder, as URL was not provided]

📝 Enhancement Note: Flow's unique positioning across multiple industries suggests a need for adaptability and a broad understanding of consumer behavior. The "start-up" culture implies a hands-on, proactive approach from all team members. The emphasis on "oneness" and human-centered design provides a strong philosophical underpinning for the company's brand and creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative and marketing operations function. It requires a blend of artistic talent and performance marketing acumen, placing it at a mid-to-senior level within a creative discipline. The expectation of 5+ years of experience and the ability to influence campaign strategy through design indicate a significant level of responsibility.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Growth, or Creative Director, depending on the team's specific structure. They will collaborate closely with growth marketers and copywriters, indicating a matrixed reporting or strong project-based collaboration model.

Operations Impact: The role has a direct impact on Flow's customer acquisition and revenue generation through the creation of high-performing paid ad creatives. By optimizing designs for conversion and engagement, this role directly contributes to the efficiency and effectiveness of the company's marketing spend and, consequently, its top-line growth. The brand's emphasis on quality means the designer's work also shapes brand perception and value.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for specific platforms (Meta, Google, TikTok) and understanding advanced performance metrics, potentially leading to a Senior or Lead Performance Creative role.

• Brand System Evolution: Contribute to the strategic development and evolution of the brand's visual identity across all digital channels, potentially moving into a Brand Designer or Art Director role.

• Cross-Functional Leadership: Develop skills in managing creative projects from concept to completion, potentially leading creative workflows or mentoring junior designers as the team grows.

• Industry Expertise: Gain in-depth knowledge of the real estate, hospitality, and tech sectors, becoming a valuable asset for companies in these spaces.

📝 Enhancement Note: This role offers a clear path for growth for a designer who can demonstrate both creative excellence and a strong understanding of marketing performance. The opportunity to shape a brand in a rapidly evolving industry sector is a significant draw.

🌐 Work Environment

Office Type: The role is based in Bay Harbor Islands, FL, suggesting an on-site or hybrid work environment. The mention of "Life at Flow" benefits like "Weekly catered lunches" and "wellness classes" implies a physical office space designed to foster community and employee well-being.

Office Location(s): Bay Harbor Islands, Florida. This location is part of the Miami-Dade County area.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to facilitate close collaboration between creative, marketing, and growth teams, with opportunities for spontaneous brainstorming and feedback sessions.

• Tech-Enabled: Access to necessary design software, hardware, and potentially internal tools for project management and asset sharing will be standard.

• Community Focused: The emphasis on "oneness" suggests a workplace culture that values human connection, shared experiences, and a supportive atmosphere, reinforced by perks like catered lunches and wellness activities.

Work Schedule: A standard 40-hour work week is typical, but the fast-paced nature of paid advertising may require flexibility to meet campaign deadlines and respond to market dynamics. The company’s emphasis on wellness suggests an appreciation for work-life balance, even within a demanding environment.

📝 Enhancement Note: The office environment at Flow appears designed to be more than just a place of work; it's intended to be a hub for community, wellness, and collaboration, reflecting the company's core values.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

2. Portfolio Review & Creative Challenge: A dedicated session where candidates present their portfolio, discussing specific projects, their design process, and how they've achieved performance outcomes. This may be followed by a small, timed creative challenge related to paid ad design.

3. Hiring Manager Interview: An in-depth discussion with the hiring manager (e.g., Head of Growth, Creative Director) to explore strategic thinking, problem-solving skills, collaboration style, and technical proficiency.

4. Cross-Functional Interview: An interview with key collaborators, such as a growth marketer or copywriter, to assess teamwork, communication, and ability to integrate creative with marketing strategy.

5. Final Interview/Offer: A concluding conversation, potentially with a senior leader, to discuss final fit and extend an offer.

Portfolio Review Tips:

• Storytelling is Key: For each project, clearly articulate the problem, your strategic approach, the creative solution, and the measurable results. Use data (CTR, CVR, ROAS) to substantiate your claims.

• Highlight Performance: Emphasize how your design choices directly contributed to campaign success. Show examples of A/B testing and iteration based on performance data.

• Demonstrate Brand Fluency: Showcase your ability to work within and adapt brand guidelines, providing examples of how you maintained brand integrity while achieving campaign goals.

• Showcase Tactile Sensibility: Ensure your portfolio visually communicates your appreciation for texture, organic elements, and thoughtful rhythm, as requested by the company.

• Prepare for Motion: Be ready to discuss your process for creating motion graphics and video ads, and be prepared to show examples.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, meticulously deconstruct the brief to understand the target audience, campaign objective, and key messaging.

• Think Performance-First: While creativity is crucial, always consider how your design will perform on the chosen platform and what KPIs it aims to influence.

• Brand Alignment: Ensure any creative solution aligns with Flow's overall brand ethos of "oneness," wellness, and human-centered community.

• Time Management: Practice creating quick concepts or iterations under a time constraint, focusing on delivering a clear, impactful idea.

📝 Enhancement Note: The interview process is designed to assess both creative talent and the ability to deliver tangible business results in a collaborative, fast-paced environment. A strong, data-backed portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image manipulation, static ad creation), Illustrator (vector graphics, logos, layout), and After Effects (motion graphics, animation, video editing).

• Canva: Fluency in using Canva for rapid asset creation, template utilization, and quick iterations, especially for social media ad formats.

• Motion Graphics Software: Beyond After Effects, familiarity with other motion design tools or plugins might be beneficial.

Analytics & Reporting:

• Performance Metrics Platforms: While not directly using these, a deep understanding of how to interpret data from platforms like Meta Ads Manager, Google Ads, and potentially analytics dashboards (e.g., Google Analytics, Looker, Tableau) is crucial.

• A/B Testing Tools: Familiarity with tools or methodologies for conducting A/B tests on creative assets.

CRM & Automation:

• While not a primary tool for this role, understanding how creative assets are deployed through marketing automation platforms or CRM systems could be beneficial for context.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a strong emphasis on Adobe Creative Suite and Canva. The requirement to understand performance metrics implies a need to work closely with data from advertising platforms.

👥 Team Culture & Values

Operations Values:

• Oneness: A core value that emphasizes connection—with oneself, neighbors, and the natural world. This translates to designs that foster community and well-being.

• Performance with Purpose: The company values creatives who can achieve strong performance metrics without compromising brand integrity or aesthetic quality. Designs should be both effective and meaningful.

• Human-Centered: A commitment to prioritizing people and their experiences in all aspects of the business, including the visual communication.

• Agility and Urgency: Expectation of a fast-paced environment where work is shipped daily, iterations are quick, and momentum is driven.

• Craftsmanship and Restraint: A high standard for design execution, valuing thoughtfulness, detail, and a refined sense of simplicity ("design that whispers, rather than demands").

Collaboration Style:

• Cross-Functional Integration: Close partnership with growth marketers, copywriters, and potentially other brand stakeholders is essential.

• Feedback-Oriented: The company culture encourages giving and receiving feedback with "clarity and grace," fostering a continuous improvement mindset.

• Builder Mentality: Working alongside "self-starters & builders" implies a collaborative environment where individuals are proactive, contribute to solutions, and help shape processes.

• Shared Vision: A collective effort to translate Flow's unique mission and ethos into compelling visual experiences across all platforms.

📝 Enhancement Note: Flow's culture is a blend of a fast-paced, results-driven startup environment with a deep philosophical commitment to human connection, wellness, and thoughtful design. Candidates should be comfortable with both rapid execution and a principled approach to creativity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance and Brand: The primary challenge will be consistently creating ad creatives that meet aggressive performance targets (CTR, CVR, ROAS) while staying true to Flow's sophisticated, human-centered brand identity.

• Rapid Iteration Pace: Adapting to a "move fast, ship daily" culture requires efficient workflows and the ability to generate multiple creative concepts and variations quickly.

• Translating Abstract Concepts: Effectively visualizing abstract concepts like "oneness," "wellness," and "community" into compelling paid ad formats.

• Evolving Platform Demands: Staying current with the ever-changing best practices and creative requirements of various paid advertising platforms.

Learning & Development Opportunities:

• Deep Dive into Performance Marketing: Gain unparalleled experience in how creative directly impacts key growth metrics and learn to optimize designs based on real-time data.

• Brand System Mastery: Become an expert in Flow's unique brand system and contribute to its evolution, potentially leading to broader brand design responsibilities.

• Cross-Disciplinary Exposure: Work closely with marketing strategists, copywriters, and potentially product teams, broadening understanding of GTM strategies and business operations.

• Industry Specialization: Develop deep expertise in the real estate, hospitality, and tech sectors, enhancing marketability in these growing industries.

📝 Enhancement Note: This role offers significant opportunities for a designer to evolve into a more strategic, performance-oriented creative professional within a dynamic and mission-driven company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance aggressive performance goals with strict brand guidelines. How did you approach it, and what was the outcome?" (Focus: Strategic problem-solving, understanding of brand vs. performance tension)

• "How do you approach translating a strategic brief into multiple creative concepts for paid media? Walk us through your process for a hypothetical campaign focused on community building." (Focus: Creative process, conceptualization, strategic thinking)

• "Tell us about a paid ad creative you designed that significantly underperformed. What did you learn from it, and how did you iterate?" (Focus: Data analysis, learning from failure, iterative design process)

• "How do you incorporate a 'tactile sensibility' or 'natural textures' into digital ad creatives, especially for a brand like Flow?" (Focus: Aesthetic understanding, brand alignment, creative application) Company & Culture Questions:

• "What interests you about Flow's mission of 'oneness' and our approach to creating human-centered communities?" (Focus: Alignment with company values, understanding of brand ethos)

• "How do you see your design skills contributing to our growth marketing efforts?" (Focus: Understanding of role impact, contribution to business objectives)

• "Describe your experience working in a fast-paced startup environment. What are your strategies for managing urgency and delivering high-quality work consistently?" (Focus: Adaptability, work ethic, pace management) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your portfolio, then dive into 2-3 detailed case studies that best represent the skills required for this role (paid media, performance, brand alignment).

• Quantify Success: For each case study, clearly present the objective, your role and strategy, the creative executed, and the quantifiable results (CTR, CVR, ROAS, engagement rates, etc.). Use clear visuals and concise data points.

• Highlight Process: Be ready to walk through your design process for key projects, including initial conceptualization, tool usage (Adobe Suite, Canva), collaboration with marketers/copywriters, and iteration based on feedback or data.

• Connect to Flow's Values: Weave in how your work aligns with Flow's emphasis on human-centered design, community, and a refined aesthetic. Be prepared to discuss your interpretation of "design that whispers."

📝 Enhancement Note: Candidates should prepare to demonstrate not only their creative skills but also their strategic thinking, data literacy, and ability to thrive in a fast-paced, mission-driven environment. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on jobs.lever.co.

• Customize Your Resume: Ensure your resume highlights your 5+ years of experience in paid media creative design, emphasizing specific achievements in improving performance metrics (CTR, CVR, ROAS) and your proficiency with Adobe Creative Suite, After Effects, and Canva. Tailor keywords to match the job description.

• Curate Your Portfolio: Select your strongest paid media creative examples, ideally showcasing work for real estate, hospitality, or design-forward brands. Prepare 2-3 detailed case studies that clearly articulate the problem, your solution, and the measurable results. Ensure your portfolio visually communicates the "tactile sensibility" and "design that whispers" aesthetic.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, data-backed results, and how your design process aligns with Flow's values and the demands of performance marketing. Be ready to discuss your experience with rapid iteration and collaboration.

• Research Flow: Understand Flow's mission, brand ethos ("oneness," human-centered communities, wellness), and target audience. Be prepared to discuss why you are drawn to their unique approach and how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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