Social Media Graphic Designer

📍 Job Overview

Job Title: Social Media Graphic Designer

Company: Fanatics Commerce

Location: Miramar, FL, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-21T18:58:41

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling social media graphics that drive fan engagement and brand storytelling for Fanatics Authentic.

• Collaborate cross-functionally with internal brand partners and the social media team to align creative output with editorial calendars and cultural moments.

• Translate sports narratives and cultural trends into timely, relevant, and on-brand visual content across major social platforms.

• Leverage data and AI-enabled insights to continuously refine creative approaches and enhance content performance.

📝 Enhancement Note: This role is positioned within a Creative Operations framework, emphasizing the integration of design with marketing strategy, data analysis, and operational efficiency. The focus on "social-first design" and "visual storytelling" indicates a need for designers who understand platform nuances and audience engagement.

📈 Primary Responsibilities

• Design daily social content that connects fans to the Fanatics Authentic brand through compelling static graphics and visual storytelling.

• Create and evolve design templates for recurring content formats (e.g., Game-Used, Breakers, Product Drops) to ensure a consistent and recognizable fan experience across digital channels.

• Monitor social media trends, emerging design techniques, and platform-specific performance data to proactively inform creative strategies and drive engagement.

• Translate cultural moments and sports narratives into visuals that are timely, relevant, and aligned with the Fanatics Authentic brand identity and audience.

• Experiment with motion and animation capabilities to elevate static content where appropriate, enhancing visual appeal and engagement across platforms like Facebook, Instagram, X, TikTok, and YouTube.

• Manage a high volume of concurrent design projects, maintaining speed, responsiveness, and accountability from brief to final concept with minimal oversight.

• Deliver polished, platform-ready creative assets daily against tight deadlines, maintaining quality under pressure and adapting quickly to developments in the sports and collectibles space.

• Collaborate with internal partners such as Under Wraps and Fanatics Fine Art to ensure cohesive creative output and brand consistency across all digital touchpoints.

📝 Enhancement Note: The emphasis on "daily social content," "high volume of concurrent projects," and "tight, often same-day deadlines" highlights the fast-paced, results-driven nature of this role. Candidates must demonstrate strong project management and time-management skills, alongside creative agility.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles of this nature.

Experience: 2+ years of experience in a fast-paced creative or brand environment, with a strong portfolio demonstrating social-first design work.

Required Skills:

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Demonstrated experience designing for major social media platforms including Facebook, Instagram, X, TikTok, and YouTube, with a working knowledge of platform-specific specifications and best practices.

• Deep understanding of social media trends, cultural narratives, and the ability to adapt quickly to what's resonating in real time.

• Proven ability to manage multiple projects simultaneously and deliver results against tight, often same-day deadlines.

• Ability to work autonomously while taking clear direction from creative leadership, with a track record of receiving and incorporating feedback constructively.

• Genuine interest in sports, memorabilia, and the collectibles space, with an appreciation for the Fanatics Authentic brand and its audience. Preferred Skills:

• Motion graphics and animation skills (e.g., Adobe After Effects).

• Experience with AI tools for content creation or optimization.

• Familiarity with data analysis tools to interpret social media performance metrics.

• Understanding of e-commerce visual merchandising principles.

📝 Enhancement Note: The "AI & Digital Capability" section implies a need for candidates who are curious and adaptable to new technologies, suggesting that proficiency with AI tools and data-driven design approaches will be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2 years of social-first design work, with a strong emphasis on graphics created for major social media platforms.

• Demonstrate the ability to translate complex ideas and sports narratives into visually engaging and platform-optimized content.

• Include examples of template design and evolution for recurring content series, highlighting consistency and brand recognition.

• Showcase work that reflects an understanding of current social media trends and cultural relevance, with examples of timely and impactful creative executions.

• Present case studies or examples of how design choices were informed by performance data or audience insights. Process Documentation:

• Examples of workflow management for high-volume, deadline-driven projects, illustrating how efficiency and quality are maintained.

• Demonstration of template systems and their application to ensure brand consistency and streamline content production.

• Showcase of iterative design processes, including how feedback was incorporated to improve creative outcomes.

• Evidence of adapting creative strategies based on social media trends and performance metrics.

📝 Enhancement Note: The emphasis on "social-first design" and "visual storytelling" in the portfolio requirements means candidates should highlight projects that demonstrate an understanding of platform-specific best practices and engagement strategies, rather than just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and location (Miramar, FL), a competitive salary for a Social Media Graphic Designer typically falls within the range of $55,000 to $75,000 annually. This estimate is derived from industry benchmarks for similar roles in the Florida market, considering the specialized skills in social media design and the fast-paced environment of a major e-commerce company.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, training, and continuing education in design and digital marketing.

• Employee discounts on Fanatics merchandise.

• Potential for performance-based bonuses or incentives.

Working Hours: This is a full-time role, typically requiring approximately 40 hours per week. However, due to the nature of social media and live sports events, flexible hours, including evenings and weekends, may be required to support real-time developments, product drops, and cultural moments.

📝 Enhancement Note: The requirement for flexible hours, including weekends, is a critical aspect for this role due to the dynamic nature of sports and collectibles. This should be a key consideration for candidates evaluating the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Licensed Sports Merchandise, E-commerce, Digital Sports Platform. Fanatics Commerce operates at the intersection of sports, technology, and retail, aiming to be the leading global digital sports platform.

Company Size: Over 22,000 employees globally. This large size implies a structured environment with opportunities for specialization and advancement, but also a need for clear communication and process adherence.

Founded: Fanatics has rapidly grown and evolved, with its current platform structure and focus on a digital sports ecosystem being a more recent development, building on a foundation of licensed sports merchandise. The company's emphasis on its "BOLD" leadership principles shapes its operational ethos.

Team Structure:

• The role sits within the Authentic Creative Solutions team, reporting to creative leadership.

• Close collaboration is expected with the Fanatics Authentic social team and internal brand partners (e.g., Under Wraps, Fanatics Fine Art).

• Cross-functional interaction extends to marketing, product teams, and potentially e-commerce operations to ensure cohesive brand messaging and campaign execution. Methodology:

• Data-Driven Creativity: Leveraging social media performance data and AI-enabled insights to inform design decisions and optimize content for engagement.

• Agile Workflow: Embracing a fast-paced, iterative approach to content creation, adapting quickly to real-time sports events, cultural moments, and emerging trends.

• Template Systems: Developing and utilizing standardized design templates to ensure brand consistency, efficiency, and scalability of content production.

• Fan-Centric Approach: Designing with a deep understanding of the target audience's passions, preferences, and engagement behaviors.

Company Website: https://www.fanaticsinc.com/

📝 Enhancement Note: The company's "BOLD" principles (Build Championship Teams, Obsessed with Fans, Limitless Entrepreneurial Spirit, Determined & Relentless Mindset) are central to their culture and should be reflected in how candidates present themselves and their work.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the Creative/Marketing Operations function, focused on specialized execution in social media design. It requires hands-on design skills and an understanding of digital marketing performance.

Reporting Structure: The Graphic Designer, Social Media reports to creative leadership within the Authentic Creative Solutions team, working closely with the Fanatics Authentic social media team.

Operations Impact: The role directly impacts fan engagement, brand perception, and ultimately, the performance of Fanatics Authentic's social media channels, contributing to e-commerce traffic and sales. By creating compelling visuals, the designer helps drive key metrics such as reach, engagement rate, click-through rates, and conversion.

Growth Opportunities:

• Specialization: Develop expertise in specific social media platforms or content formats (e.g., motion graphics, video editing for social).

• Advanced Design Skills: Progress to Senior Graphic Designer or Art Director roles, taking on more complex projects and leading creative initiatives.

• Creative Strategy: Transition into roles focused on broader creative strategy, campaign development, or digital marketing management.

• Cross-Functional Movement: Opportunities to move into related areas like Brand Marketing, Content Strategy, or Product Marketing within Fanatics.

• Leadership: Potential to lead design teams or manage specific creative projects as experience grows.

📝 Enhancement Note: The emphasis on AI and automation suggests that candidates who embrace and can effectively utilize these tools will have a distinct advantage for future growth and leadership opportunities within the evolving digital landscape.

🌐 Work Environment

Office Type: On-site work in Miramar, FL. This indicates a collaborative office environment where in-person interaction and team synergy are valued.

Office Location(s): Miramar, FL. This location offers access to a vibrant business community within the South Florida region.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with internal teams, suggesting an open-office or team-based workspace designed to facilitate communication and brainstorming.

• Technology-Rich: Access to industry-standard design software (Adobe Creative Suite) and potentially other digital tools for project management, communication, and AI-driven insights.

• Dynamic Pace: The environment is characterized by fast-paced, real-time demands related to sports events and product launches, requiring adaptability and quick turnaround.

Work Schedule: Full-time, approximately 40 hours per week. However, flexibility is essential, with potential requirements for evening, weekend, and holiday work to support live events, product drops, and time-sensitive cultural moments, especially within the sports and collectibles industries.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and immediate team integration, which is crucial for rapid content creation in the sports and collectibles space.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, assessing basic qualifications and alignment with the role's creative requirements.

• Portfolio Review & Skill Assessment: Candidates will likely present their portfolio, discussing specific projects, design choices, and how they approach social-first content creation. This may include a technical assessment or a creative challenge.

• Hiring Manager/Team Interview: In-depth discussion about experience, problem-solving abilities, understanding of social media trends, and cultural fit with Fanatics' BOLD principles.

• Final Round: Potentially with senior leadership to discuss strategic thinking, impact, and long-term potential.

Portfolio Review Tips:

• Curate for Social-First: Select projects that explicitly demonstrate experience with social media platforms, including varied formats and engagement strategies. Highlight static graphics, but also any motion or animation work.

• Showcase Process: Be prepared to discuss your design process, from brief interpretation to final execution, including how you incorporated feedback and adapted to trends.

• Quantify Impact: Where possible, include metrics or explain how your designs contributed to specific campaign goals (e.g., increased engagement, click-through rates).

• Demonstrate Brand Understanding: Include work that shows an appreciation for brand guidelines and audience relevance, particularly if you have sports or collectibles experience.

• Highlight AI/Tech Adaptability: If you have examples of using AI tools or innovative technology in your design workflow, be sure to showcase them.

Challenge Preparation:

• Social Media Trend Analysis: Be ready to discuss current trends on platforms like TikTok, Instagram, and X, and how you would translate them into engaging Fanatics Authentic content.

• Creative Problem-Solving: Prepare to tackle a hypothetical design brief, outlining your approach, rationale, and potential creative solutions within brand constraints.

• Brand Alignment: Understand the Fanatics Authentic brand voice and audience. Be ready to explain how your design style aligns with or can adapt to it.

• Time Management: If given a timed challenge, practice working efficiently under pressure and prioritizing elements of the design.

📝 Enhancement Note: The emphasis on "social-first design," "visual storytelling," and "AI & Digital Capability" means the portfolio and interview should clearly demonstrate how candidates create content that performs on social platforms and how they embrace new technologies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, compositing, and creating detailed graphics.
  • Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.
  • InDesign: Useful for layout and incorporating graphics into more structured formats, though less central for pure social media graphics.

• Motion/Animation Tools (Preferred):

  • Adobe After Effects: For creating dynamic animations, motion graphics, and video elements for social media.

Analytics & Reporting:

• Familiarity with social media analytics platforms (e.g., native platform insights for Facebook, Instagram, X, TikTok, YouTube) to understand content performance.

• Experience with data visualization tools or dashboards to interpret and present performance metrics may be beneficial. CRM & Automation:

• While not a direct CRM role, an understanding of how design assets integrate into marketing automation platforms or e-commerce workflows is advantageous.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for managing design requests and project timelines.

📝 Enhancement Note: While Adobe Creative Suite is explicitly mentioned, the "AI & Digital Capability" section implies that familiarity with AI-powered design tools or platforms that leverage AI for content optimization would be a significant plus.

👥 Team Culture & Values

Operations Values:

• Build Championship Teams: Fostering a collaborative and supportive environment where team members contribute to collective success.

• Obsessed with Fans: Prioritizing the fan experience in all creative output, aiming to connect emotionally and provide value to the audience.

• Limitless Entrepreneurial Spirit: Encouraging innovation, proactive problem-solving, and a willingness to experiment with new ideas and approaches.

• Determined & Relentless Mindset: Approaching challenges with persistence, a strong work ethic, and a commitment to delivering high-quality results, even under pressure.

• Data-Driven Decision Making: Valuing the use of data and insights to inform creative strategies and measure impact.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with social media managers, marketing teams, and other brand partners to ensure cohesive messaging and campaign alignment.

• Feedback & Iteration: Openness to constructive criticism and a willingness to iterate on designs to achieve optimal outcomes.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential roadblocks, and creative ideas.

• Agile & Responsive: Adapting quickly to changing priorities and real-time developments in the sports and collectibles landscape.

📝 Enhancement Note: Candidates should demonstrate how their personal work style and values align with Fanatics' BOLD principles, particularly in their approach to teamwork, fan engagement, innovation, and execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Volume & Quality: Consistently producing high-quality, engaging social media graphics daily in a fast-paced environment with tight deadlines.

• Staying Ahead of Trends: Keeping pace with the rapidly evolving landscape of social media platforms, design trends, and cultural moments in the sports and collectibles world.

• Balancing Brand Consistency with Innovation: Designing within brand guardrails while also pushing creative boundaries to capture audience attention and drive engagement.

• Adapting to Evolving Technology: Integrating new tools, including AI, into the design workflow efficiently and effectively.

Learning & Development Opportunities:

• Platform Expertise: Deepening knowledge of specific social media platform algorithms, best practices, and emerging features.

• Advanced Design Techniques: Training in motion graphics, animation, or other specialized design disciplines to enhance creative capabilities.

• Data Interpretation: Developing skills in analyzing social media metrics to inform design strategies and demonstrate ROI.

• Industry Exposure: Gaining exposure to the broader sports merchandise and collectibles market, understanding fan behavior and market dynamics.

• Mentorship: Opportunities to learn from experienced creative leaders and contribute to a dynamic, growth-oriented team.

📝 Enhancement Note: The company's focus on AI and digital capabilities presents a significant opportunity for growth. Candidates who proactively seek to understand and implement these technologies will be well-positioned for future development.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for different social media platforms (e.g., TikTok vs. Instagram vs. X), considering their unique specifications and audience behaviors?" (Prepare to discuss platform nuances, aspect ratios, content styles, and engagement tactics.)

• "Describe a time you had to adapt your creative approach based on real-time sports events or cultural moments. What was your process and the outcome?" (Focus on speed, relevance, and impact.)

• "How do you balance creative innovation with established brand guidelines and templates, especially in a high-volume production environment?" (Highlight your process for staying on-brand while exploring new ideas.)

• "Can you walk us through your process for translating a brief into a final social media graphic, including any feedback loops or revisions?" (Emphasize your workflow, problem-solving, and collaboration.) Company & Culture Questions:

• "What interests you about Fanatics Authentic and the sports collectibles industry?" (Show genuine passion for the domain.)

• "How do you embody Fanatics' BOLD leadership principles in your work?" (Connect your experiences to their core values.)

• "Describe your experience working in a fast-paced, deadline-driven environment. How do you manage stress and prioritize tasks?" (Address your ability to handle pressure and volume.)

• "How do you stay updated on social media trends and design innovations?" (Demonstrate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, explain the objective, your role, the creative challenges, your design decisions, and the results (if available).

• Platform Relevance: Clearly articulate why each piece is "social-first" and how it was optimized for its intended platform.

• Process Clarity: Be ready to discuss your tools, techniques, and workflow for each example.

• AI/Tech Integration: If applicable, highlight any use of AI tools or innovative technologies that enhanced your design process or outcome.

• Conciseness: Be prepared to present your strongest work efficiently, focusing on impact and relevance to the role.

📝 Enhancement Note: Candidates should prepare to discuss not only their design skills but also their strategic thinking regarding social media engagement, trend adaptation, and their ability to work within a culture that values speed, innovation, and fan obsession.

📌 Application Steps

To apply for this Social Media Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to prominently feature social-first design work, especially for platforms like Instagram, TikTok, and X. Include examples that showcase your ability to create compelling static graphics and any motion/animation work.

• Resume Optimization: Highlight relevant experience with Adobe Creative Suite, social media platforms, and fast-paced creative environments. Quantify achievements where possible (e.g., "increased engagement by X%," "designed Y graphics per day").

• Interview Preparation: Practice articulating your design process, understanding of social media trends, and how you align with Fanatics' BOLD values. Prepare specific examples for strategy and behavioral questions.

• Company Research: Familiarize yourself with Fanatics Commerce's BOLD principles, their brand presence across social media, and the Fanatics Authentic sub-brand to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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