Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: gorjana

Location: Hybrid

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-09-16

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual narrative of the gorjana brand across all consumer touchpoints through compelling graphic design.

• Develop and execute high-quality creative assets for digital marketing, e-commerce platforms, social media campaigns, and in-store collateral.

• Collaborate closely with cross-functional teams including Marketing, E-Commerce, and Retail to translate brand concepts and product stories into impactful visual designs.

• Maintain brand consistency and aesthetic excellence across all creative outputs, ensuring alignment with gorjana's established brand identity.

• Optimize design processes for efficiency and scalability in a fast-paced, dynamic retail environment.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, requiring a blend of creative execution and collaborative project management. The emphasis on "elevated, on-brand assets" and "translating brand concepts" suggests a need for a designer who understands brand strategy and can translate it into visual communication. The hybrid work model indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Design and create daily, weekly, monthly, and seasonal e-commerce campaign content, including digital banners and curated website sections.

• Develop engaging digital advertisements for paid media placements, ensuring brand consistency and campaign objectives are met.

• Produce and update wholesale website content and marketing collateral, including email campaigns and specialty materials.

• Revamp and manage seasonal line sheet templates using Adobe InDesign, providing training and support to design team members to ensure efficient and industry-standard processes.

• Design compelling content for email blasts, including cropping and handoff to digital teams for deployment.

• Ideate, develop mood boards, and design layouts for catalogs and direct mail campaigns, delivering final assets to printers.

• Create digital and printed assets for brand partnerships and co-branded promotions, including emails, website graphics, social graphics, brochures, and booklets.

• Design assets for ambassador programs, such as emails, invitations, and newsletters.

• Design and update seasonal retail visual elements, including window decals, blackout graphics for stores under construction, and framed model photos for retail displays.

• Create brochures, pamphlets, and bespoke assets for collections and in-store activations (e.g., aura reading assets).

• Prepare graphics for permanent store installations and assist with packaging mock-ups.

• Develop and maintain operational and training assets for retail teams, including business cards, new hire manuals, LinkedIn graphics, newsletter templates, office maps, and miscellaneous branded collateral.

📝 Enhancement Note: The responsibilities are highly detailed, covering a broad spectrum of design needs across different departments. The emphasis on "teaching design team members" and "efficient process" within line sheet creation points to a need for leadership potential or strong process orientation within the design function, even in a non-management role.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field, or equivalent practical experience. Experience:

• 2-5 years of professional graphic design experience, with a strong focus on digital and print collateral within a retail, fashion, or lifestyle brand environment.

• Proven experience in translating brand aesthetics and marketing objectives into compelling visual designs.

• Demonstrated ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines in a fast-paced setting. Required Skills:

• Graphic Design Proficiency: Expert-level skills in creating visually appealing and on-brand assets for various media.

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe InDesign (for line sheets, catalogs, print collateral), Photoshop, and Illustrator.

• E-commerce Design: Experience designing for online retail platforms, including banners, product imagery styling, and campaign assets.

• Marketing Collateral Development: Proven ability to create effective marketing materials for campaigns, events, and promotions.

• Brand Aesthetic Understanding: Deep understanding and ability to consistently apply a specific brand's visual identity and aesthetic.

• Visual Communication: Strong ability to convey messages and brand stories through design.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in typography, layout, color, and brand guidelines.

• Time Management & Organization: Excellent organizational skills with the ability to manage multiple projects, prioritize effectively, and meet strict deadlines.

Preferred Skills:

• Digital Advertising Design: Experience designing for paid social media and digital ad platforms.

• Print Production Knowledge: Understanding of print processes, color separations, and pre-press requirements.

• Moodboarding & Concept Development: Skill in researching trends and developing visual concepts and mood boards for campaigns.

• Packaging Design Exposure: Familiarity with packaging design principles and mock-up creation.

• Content Management Systems (CMS): Experience working with e-commerce platforms and updating content.

• Motion Graphics/Video Editing: Basic knowledge of After Effects or Premiere Pro for simple animations or video edits is a plus.

📝 Enhancement Note: The emphasis on InDesign for line sheets and the mention of "teaching design team members" suggests that InDesign proficiency is a critical differentiator. The "2-5 years" experience level aligns with a mid-level designer who can work independently but also contribute to process improvements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong understanding of brand aesthetics and visual storytelling, particularly within the fashion, jewelry, or lifestyle retail sectors.

• Demonstrations of versatility across digital and print mediums, including e-commerce banners, marketing campaigns, social media graphics, and print collateral (e.g., brochures, line sheets).

• Case studies or examples of how design solutions have supported business objectives, such as driving e-commerce sales, enhancing brand perception, or improving user engagement.

• Clear examples of projects requiring attention to detail, such as meticulously designed line sheets or consistent campaign assets.

• Evidence of collaboration and ability to interpret and execute creative briefs from various departments. Process Documentation:

• Examples of how you have contributed to or improved design workflows, particularly in areas like asset creation for e-commerce, email marketing, or print production.

• Demonstrations of your ability to manage design projects from concept through to final delivery, including any project management tools or methodologies used.

• Evidence of adapting design processes to meet the demands of a fast-paced retail environment, highlighting efficiency gains or problem-solving approaches.

• Any documentation or case studies that illustrate your ability to standardize design elements or templates for consistent brand application.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The "Process & Systems" section is adapted to reflect how a designer's work demonstrates process efficiency and system utilization (like InDesign for line sheets). Highlighting projects that show impact on business objectives is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on the location (Hybrid, likely within a major metropolitan area in the US given the company's presence) and the 2-5 years of experience requirement, the estimated salary range for a Graphic Designer in this market is typically between $55,000 and $75,000 annually. This estimate accounts for the required skill set, responsibilities, and industry benchmarks for similar roles in fashion/retail. Benefits:

• Competitive health, dental, and vision insurance plans.

• Generous employee discount on gorjana products.

• Paid time off (PTO) and holiday pay.

• Opportunities for professional development and training, potentially including workshops on design software or industry trends.

• 401(k) retirement savings plan with potential company match.

• Hybrid work environment offering flexibility. Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. While the role is hybrid, specific in-office days will be determined by team needs and management. Flexibility may be offered within reasonable limits, but consistent availability for project deadlines and team collaboration is essential.

📝 Enhancement Note: Salary is estimated based on typical US market rates for a mid-level Graphic Designer in the fashion/retail sector, considering the hybrid work arrangement. Benefits are typical for a full-time role in a company of this size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Accessories / Jewelry Retail

Company Size: The company size is estimated to be between 201-500 employees, based on typical growth patterns for successful retail brands like gorjana, which has a significant retail footprint and e-commerce presence. This size suggests a dynamic environment with opportunities for growth and cross-functional exposure.

Founded: Gorjana was founded in 2004, giving it nearly two decades of experience in establishing its brand identity and market presence. This history implies a mature brand with established processes but also a drive for innovation and adaptation.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department.

• This department is expected to be collaborative, working closely with E-Commerce, Retail Operations, and Product Development teams.

• The reporting structure will likely involve a Creative Director or Marketing Manager who oversees brand visual consistency and campaign execution. Methodology:

• Visual Storytelling: The core methodology revolves around translating the gorjana brand story and product appeal into compelling visual narratives.

• Brand Consistency: A strong emphasis on maintaining a cohesive and elevated brand aesthetic across all touchpoints.

• Data-Informed Design: While creative-led, designs will likely be influenced by performance data from e-commerce, marketing campaigns, and retail feedback to optimize impact.

• Agile Creative Process: Given the fast-paced retail environment, the team likely employs agile methodologies for design requests, prioritizing and iterating quickly to meet business needs.

Company Website: gorjana.com

📝 Enhancement Note: The company culture is inferred from its brand identity (feminine, sophisticated, accessible luxury) and its industry. The size and founding date suggest a company that balances established brand presence with a need for fresh creative input and adaptability.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is responsible for executing creative projects with a degree of autonomy, contributing to campaign ideation, and ensuring brand consistency. It’s a step beyond junior roles, requiring ownership of specific design areas and the ability to influence visual outcomes.

Reporting Structure: The Graphic Designer will report to a Creative Director, Marketing Manager, or a similar senior creative lead. They will collaborate closely with E-Commerce Managers, Marketing Specialists, and Retail Operations leads.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales conversion rates. By creating visually appealing and on-brand assets for e-commerce, marketing campaigns, and retail spaces, they contribute to driving traffic, increasing conversion rates, and fostering customer loyalty. High-quality design can differentiate gorjana from competitors and reinforce its brand value.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to a more senior role with increased creative leadership, strategic input, and potentially managing junior designers or specific project streams.

• Specialization: Opportunity to specialize in areas like digital marketing design, e-commerce visual merchandising, or print design for high-impact campaigns.

• Brand Management: Potential to move into roles with broader brand management responsibilities, leveraging design expertise to shape brand strategy.

• Cross-functional Moves: With demonstrated understanding of business objectives, potential to transition into marketing strategy, visual merchandising, or even product development roles.

📝 Enhancement Note: The growth path for a Graphic Designer typically involves increasing creative responsibility, strategic input, and potentially leadership. The "Operations Impact" section is reframed to highlight how design contributes to business operations and revenue.

🌐 Work Environment

Office Type: Hybrid. This indicates a mix of remote work and in-office presence, likely requiring dedicated days at a gorjana office location for team collaboration, meetings, and access to specific resources.

Office Location(s): While not explicitly stated, gorjana has a significant presence in California, with headquarters likely in the Southern California area (e.g., Laguna Beach or Newport Beach). The hybrid nature suggests this role is tied to a primary office location.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates a collaborative office space designed for team interaction, brainstorming sessions, and cross-functional meetings.

• Tools & Technology: Access to standard design hardware (high-performance computers, monitors) and software, with potential for specialized equipment as needed for print or mock-up work.

• Brand Immersion: Working within a company that prioritizes its brand aesthetic means the workspace will likely reflect the gorjana style, offering an immersive brand experience.

• Cross-functional Interaction: Opportunities to interact directly with marketing, e-commerce, and retail teams to understand project requirements and provide creative solutions.

Work Schedule: A standard 40-hour work week is expected, with flexibility managed through the hybrid model. Core hours will likely be established for essential team collaboration and meetings, with remote days allowing for focused individual work.

📝 Enhancement Note: The "Workspace Context" is tailored to a hybrid graphic design role, emphasizing collaboration, brand immersion, and the need for appropriate tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and creative style.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, discussing key projects, design process, problem-solving approaches, and impact. Be prepared to articulate your role in each project and the rationale behind your design decisions.

• Skills Assessment/Design Challenge: A practical exercise to evaluate proficiency in design software (likely InDesign, Photoshop) and ability to interpret a brief under timed conditions. This might involve creating a specific asset or revising an existing one.

• Team & Culture Fit Interview: Conversations with potential team members and hiring managers to assess collaboration style, adaptability, communication skills, and alignment with gorjana's values.

• Final Interview: A concluding discussion, potentially with senior leadership, to finalize the decision.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize those that align with gorjana's brand aesthetic and the responsibilities outlined in the job description.

• Tell a Story: For each project, explain the objective, your role, the design process, challenges faced, solutions implemented, and the outcome/impact. Use metrics where possible (e.g., increased engagement, conversion rates).

• Highlight Brand Understanding: Demonstrate your ability to adapt to and elevate a brand's aesthetic. Showcase projects where you've maintained or enhanced brand consistency.

• Showcase InDesign Skills: Clearly present examples of line sheets, catalogs, or other print collateral where InDesign was a primary tool, emphasizing efficiency and layout expertise.

• Be Prepared for Digital & Print: Ensure a balance of digital (e-commerce, social) and print (catalogs, collateral) work.

• Professional Presentation: Organize your portfolio digitally (PDF or online platform) with clear navigation and high-quality visuals.

Challenge Preparation:

• Revisit Core Skills: Practice designing various assets (e.g., social posts, email banners, simple catalog layouts) using Photoshop, Illustrator, and especially InDesign.

• Understand the Brand: Thoroughly research gorjana's current marketing, website, and social media presence to grasp their visual language, target audience, and recent campaigns.

• Practice Brief Interpretation: Anticipate receiving a design brief for a specific asset and practice quickly sketching out concepts and outlining your approach. Focus on translating objectives into creative solutions.

• Articulate Process: Be ready to explain your design process, from understanding the brief to final execution and delivery, including how you'd handle feedback.

📝 Enhancement Note: The interview process is structured to assess not only creative talent but also practical application, brand fit, and process management. Specific tips for the portfolio and design challenge are geared towards a graphic designer role in the fashion retail industry.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe InDesign (for line sheets, catalogs, print collateral), Adobe Photoshop (for image editing, digital assets), and Adobe Illustrator (for vector graphics, logos, icons).

• E-commerce Platforms: Familiarity with content management systems (CMS) for uploading and managing digital assets on websites. Examples might include Shopify, Magento, or proprietary platforms.

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar platforms for managing design tasks, tracking progress, and collaborating with teams.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of how design impacts website performance, with exposure to tools like Google Analytics to understand traffic sources, user behavior, and conversion rates related to visual content.

• Social Media Analytics: Familiarity with native analytics on platforms like Instagram, Facebook, or Pinterest to gauge the performance of social graphics.

CRM & Automation:

• Email Marketing Platforms: Experience designing for and potentially working within email marketing software such as Mailchimp, Klaviyo, or similar, to create visually engaging email campaigns.

• Digital Asset Management (DAM) Systems: Potential exposure to DAM systems for organizing and retrieving brand assets, though not explicitly stated as a requirement.

📝 Enhancement Note: The technology stack focuses on the core design software and common platforms used in e-commerce and marketing for a retail brand. InDesign is highlighted due to its specific mention in the responsibilities.

👥 Team Culture & Values

Operations Values:

• Brand Passion: A genuine appreciation and passion for the gorjana brand, its products, and its aesthetic. This translates into designs that authentically represent the brand.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, sharing ideas, and contributing to a positive team environment. Openness to feedback and iterative design processes is key.

• Adaptability & Agility: The ability to thrive in a fast-paced, dynamic retail environment, quickly adapting to changing priorities, feedback, and new creative challenges.

• Results-Driven Creativity: While creative, the designs must ultimately serve business objectives, whether it's driving sales, enhancing brand perception, or improving customer engagement.

• Attention to Detail: A commitment to excellence in execution, ensuring all designs are polished, accurate, and aligned with brand standards.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Marketing, E-Commerce, and Retail teams to understand their needs and translate them into effective visual solutions.

• Feedback Loop: Embracing a culture where constructive feedback is welcomed and used to refine designs, leading to stronger final outputs.

• Knowledge Sharing: Willingness to share design insights, best practices, and creative approaches with team members and stakeholders.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential challenges, and creative ideas.

📝 Enhancement Note: These values are inferred from the company's industry, brand positioning, and the nature of a hybrid, collaborative role within a retail environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Trends: Maintaining gorjana's core aesthetic while incorporating fresh design elements to stay relevant and appealing to target demographics.

• Managing High Volume of Diverse Requests: Juggling numerous design requests from different departments (e-commerce, marketing, retail, wholesale) with varying deadlines and creative requirements.

• Translating Abstract Concepts into Visuals: Effectively interpreting marketing briefs and product stories into compelling visual designs that resonate with consumers.

• Working in a Fast-Paced Environment: Adapting to rapid turnaround times and shifting priorities common in the retail and fashion industries.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Industry Trend Workshops: Participation in workshops or webinars focused on emerging design trends in fashion, retail, and digital marketing.

• Brand Strategy Exposure: Gaining deeper insights into marketing strategy, e-commerce performance, and retail merchandising to inform design decisions.

• Cross-Departmental Collaboration: Learning from and contributing to the strategic goals of other departments, broadening understanding of the business.

• Mentorship: Potential for mentorship from senior creative leads or art directors within the company.

📝 Enhancement Note: Challenges are identified based on typical pressures for graphic designers in retail, while growth opportunities are framed around skill enhancement and business acumen development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand identity with the need to create a fresh, innovative campaign. How did you approach it?" (Focus on your process for maintaining brand integrity while pushing creative boundaries.)

• "How do you prioritize multiple design requests from different departments with competing deadlines? Walk us through your process." (Highlight your organizational and time management skills, and how you communicate priorities.)

• "Tell us about a project where your design significantly impacted a business objective, such as sales, engagement, or brand perception. What was your role, and what were the results?" (Prepare a case study that demonstrates ROI and your strategic thinking.)

• "How do you incorporate feedback from stakeholders into your design process, especially when it differs from your initial vision?" (Showcase your coachability and ability to collaborate effectively.) Company & Culture Questions:

• "What do you admire most about the gorjana brand and its visual identity? How would you contribute to its evolution?" (Demonstrate your brand research and passion.)

• "Describe your ideal collaborative environment. How do you work with marketing, e-commerce, and retail teams to achieve shared goals?" (Highlight your teamwork and cross-functional communication skills.)

• "How do you stay updated on design trends relevant to the fashion and jewelry industry?" (Show your commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome. Use the STAR method (Situation, Task, Action, Result) as a guide.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., "This campaign resulted in a 15% increase in click-through rates," or "The updated line sheet template reduced production time by 2 hours per season").

• Highlight InDesign Expertise: For line sheet or catalog projects, be ready to walk through the InDesign file briefly, explaining your layout choices, use of master pages, and efficiency techniques.

• Showcase Brand Adaptability: Present a range of work that demonstrates your ability to adapt to different brand styles, while also showing how you've maintained consistency within a specific brand.

• Be Enthusiastic and Articulate: Speak passionately about your work and be prepared to answer detailed questions about your design choices and process.

📝 Enhancement Note: Interview questions are designed to probe the candidate's understanding of brand, process, collaboration, and their ability to deliver results, all crucial for a designer in a retail environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the greenhouse platform.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to gorjana's brand aesthetic and the responsibilities outlined, with a strong emphasis on e-commerce, marketing collateral, and print design (especially InDesign work).

• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in Adobe Creative Suite (mentioning InDesign prominently), and any relevant experience in fashion, retail, or e-commerce. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions related to brand consistency, collaboration, and impact. Be ready to discuss your approach to a potential design challenge.

• Company Research: Thoroughly research gorjana's current website, social media, marketing campaigns, and brand messaging to understand their visual identity and target audience. Prepare thoughtful questions about the role, team, and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.