Graphic Designer - MarketingTeam

📍 Job Overview

Job Title: Graphic Designer - Marketing Team

Company: LABHOUSE

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-03

Experience Level: Mid-Level (3+ years)

Remote Status: Hybrid (2 days in office), with potential for 100% remote within Spain

🚀 Role Summary

• Design visually compelling app store assets (icons, screenshots, banners, videos) to drive app visibility, downloads, and user conversion, directly impacting product growth.

• Collaborate closely with Product, Marketing, and Content teams to ensure brand consistency and effective visual communication across all digital touchpoints.

• Develop and refine brand identities, logos, and style guides for a portfolio of AI & Productivity Apps, contributing to strong brand recognition.

• Integrate cutting-edge AI creative tools into the daily workflow to enhance design processes and output, staying at the forefront of industry innovation.

• Produce in-app graphic assets, illustrations, and UI elements to support user experience and product engagement.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and context heavily lean towards a specialized role within Marketing Operations or Creative Operations, focusing on driving measurable growth through visual assets for mobile applications in a fast-paced startup environment. The emphasis on ASO, performance marketing, and direct impact on downloads and conversion indicates a strategic, results-oriented design function.

📈 Primary Responsibilities

• Design and optimize app store assets (icons, screenshots, promotional banners, videos) to maximize visibility, downloads, and conversion rates, adhering to App Store Optimization (ASO) best practices.

• Create compelling ad creatives and social media visuals in collaboration with the Marketing team, ensuring alignment with ongoing store campaigns and performance marketing objectives.

• Develop and maintain consistent brand identities, logos, and comprehensive style guides for multiple AI & Productivity Apps.

• Produce high-quality in-app graphic assets, including illustrations, images, and essential UI elements, to enhance user experience and product aesthetics.

• Ensure visual consistency, quality, and brand integrity across all digital touchpoints, from app stores to in-app experiences and marketing collateral.

• Support product launches and growth initiatives by closely collaborating with Product Managers, Designers, and Marketers to deliver timely and impactful visual assets.

• Leverage and experiment with AI creative tools (e.g., Midjourney, Veo3, Kling, Runway) to innovate design approaches and improve workflow efficiency.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design within the app ecosystem, moving beyond purely aesthetic contributions to directly influencing key business metrics like downloads and conversions. The expectation to use AI creative tools is a significant differentiator.

🎓 Skills & Qualifications

Education:

• Degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience demonstrated through a strong portfolio. Experience:

• 3+ years of professional experience as a Graphic Designer, with a significant focus on digital design and its application in product marketing. Required Skills:

• Portfolio: A robust portfolio showcasing high-quality digital work, including branding, campaigns, illustrations, UI elements, and other digital products, demonstrating strong artistic sensibility and craft.

• Design Software Proficiency: Expert-level command of design tools such as Adobe Photoshop, Adobe Illustrator, and Figma.

• Creative Mindset: A keen eye for detail, typography, color theory, and composition, with the ability to adapt design styles to specific products and target audiences.

• AI Creative Tool Integration: Genuine adoption and practical application of AI creative tools (e.g., Midjourney, Veo3, Kling, Runway) within a daily design workflow.

• Digital Design Expertise: Strong background in digital design principles and their application in product marketing and user acquisition.

Preferred Skills:

• ASO & App Store Graphics: Experience with App Store Optimization (ASO) and specifically designing visual assets for app stores.

• Mobile-First Design: Proven experience designing for mobile products or mobile-first brands.

• App Icon Design: Specific experience in designing effective and appealing app icons.

• Motion Graphics & Video: Experience creating video assets, motion graphics, or animations for app stores or marketing campaigns.

• Performance Marketing Design: Familiarity with designing ads for platforms like Meta, Google, and TikTok.

• Startup Environment Acclimation: Previous experience working in startups or fast-paced, agile environments.

• Spanish Language Proficiency: Fluency in Spanish is a plus, complementing the required English fluency.

📝 Enhancement Note: The emphasis on a strong portfolio and practical skills in industry-standard tools (Adobe Suite, Figma) is critical. The explicit requirement for AI creative tool integration is a forward-looking skill that candidates should be prepared to demonstrate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Growth Impact: Showcase case studies where your design work directly contributed to measurable growth metrics such as increased downloads, conversion rates, or user engagement.

• Brand Consistency: Include examples of how you've developed or maintained brand consistency across different applications and platforms for a single product or suite of products.

• Adaptability: Present diverse examples that illustrate your ability to adapt design styles and approaches to suit different target audiences, product types, and marketing objectives.

• Workflow Integration: Highlight projects where you've integrated new tools or methodologies, particularly AI creative tools, to improve design efficiency or output quality.

Process Documentation:

• Design Workflow: Be prepared to articulate your design process from brief to final asset delivery, including ideation, iteration, collaboration, and asset finalization.

• Tool Utilization: Explain how you leverage specific design tools (Photoshop, Illustrator, Figma) and AI creative tools to execute your designs and manage projects.

• Performance Analysis Integration: Describe how you incorporate feedback and performance data (e.g., ASO metrics, ad performance) into your design iterations to drive continuous improvement.

📝 Enhancement Note: The portfolio should not just be a collection of pretty pictures but a testament to strategic design thinking and measurable impact. Candidates should be ready to discuss their process and how they've used tools to achieve specific business outcomes.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level Graphic Designer in Barcelona, Spain, with 3+ years of experience and specialized skills in digital/mobile/AI design, the estimated annual salary range is €30,000 - €45,000. This range considers the cost of living in Barcelona, the startup environment, and the specific skill set required, including AI tool proficiency. Benefits:

• Hybrid Work Model: Option for 2 days per week in the Barcelona office, fostering collaboration and team connection.

• Remote Flexibility: Potential for 100% remote work within Spain for exceptionally well-fitting candidates.

• Flexible Working Hours: Accommodates work-life balance and personal productivity needs.

• Competitive Compensation: Reflects the value of your skills and contributions.

• High-End Equipment: Provision of top-tier equipment to facilitate efficient and high-quality work.

• Permanent Contract: Offers job security and stability.

• Entrepreneurial Environment: Opportunity to work within a dynamic startup alongside experienced founders.

• Growth Opportunities: Potential for leadership and significant career development.

• Cutting-Edge Technology: Exposure to and work with advanced technologies, including AI integration.

Working Hours:

• Standard full-time hours, with flexibility offered. The role is designed to accommodate individual productivity peaks and troughs, encouraging efficient work rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Barcelona, factoring in the specific requirements for digital design, app stores, and AI tools. The benefits package emphasizes flexibility and professional development, aligning with startup culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Productivity Apps, Mobile Technology, Product-Driven Growth)

Company Size: Growing Startup (Specific numbers not provided, but implied by "fast-growing startup" and "young and top entrepreneurial team"). This suggests a dynamic, agile environment where individual contributions are highly visible and impactful.

Founded: Founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint), indicating a strong foundation with proven entrepreneurial success in the mobile app space.

Team Structure:

• Cross-Functional Collaboration: The role emphasizes close collaboration with Product Managers, Designers, Marketing, and Content teams, indicating a matrixed structure where project teams form around specific initiatives.

• Entrepreneurial Spirit: The team is described as "young and top entrepreneurial," suggesting a culture that values initiative, innovation, experimentation, and a proactive approach to problem-solving.

• Data-Driven & Experimental: The company operates with a "strong focus on experimentation and performance," implying that decisions are informed by data and a willingness to test new approaches.

Methodology:

• Experimentation: A core operational methodology, driving product development and growth strategies through iterative testing and learning.

• Performance Focus: Emphasis on metrics and measurable outcomes, particularly concerning app downloads, user engagement, and conversion rates.

• AI Integration: Proactive adoption and integration of AI technologies into product development and creative processes.

Company Website: https://labhouse.io

📝 Enhancement Note: The company culture is shaped by its founders' successful track record in mobile apps and a startup ethos focused on rapid growth, experimentation, and leveraging new technologies like AI. The Graphic Designer role is integral to this growth-driven, performance-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer positioned to significantly influence product perception and acquisition metrics. This role offers a unique blend of creative execution and strategic impact within the mobile app and AI space.

Reporting Structure:

• Likely reports to a Marketing Lead, Creative Director, or Head of Product/Growth, with direct collaboration across product and marketing functions. The structure facilitates agile decision-making and rapid iteration. Operations Impact:

• Directly influences user acquisition and retention through the design of app store assets and marketing creatives.

• Contributes to brand perception and user experience through in-app visuals and branding.

• Plays a key role in product launches and growth campaigns, translating product value into compelling visual narratives.

• Drives experimentation in visual design to optimize performance metrics. Growth Opportunities:

• Specialization: Deepen expertise in ASO, performance marketing design, motion graphics, or AI-driven creative workflows.

• Leadership: Potential to grow into a Senior Graphic Designer, Art Director, or lead creative initiatives for new app launches.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and mobile marketing trends.

• Broader Impact: Opportunity to influence design strategy and contribute to the overall product vision within a growing startup.

📝 Enhancement Note: This role is ideal for a designer looking to move beyond pure aesthetics and contribute directly to business outcomes in a high-growth tech environment, with clear paths for specialization and leadership.

🌐 Work Environment

Office Type: Hybrid work model with a physical office presence in Barcelona. The emphasis is on a collaborative environment for specific days, balanced with flexibility.

Office Location(s): Barcelona, Spain. Specific office details are not provided, but it's the primary hub for hybrid work.

Workspace Context:

• Collaborative Hub: The 2 days in the office are intended for teamwork, brainstorming, and fostering team cohesion, crucial for a startup environment.

• Modern Tools: Access to high-end equipment and likely a modern office setup conducive to creative work.

• Agile Interaction: Opportunities to interact directly with Product Managers, Marketers, and other designers, facilitating rapid feedback loops and project alignment.

Work Schedule:

• Flexible working hours are a key offering, allowing designers to manage their schedules effectively. This is common in tech startups aiming to maximize productivity and employee satisfaction.

📝 Enhancement Note: The hybrid model in Barcelona, combined with flexible hours, offers a balance between structured collaboration and individual autonomy, catering to modern design professionals.

📄 Application & Portfolio Review Process

Interview Process:

• TA Interview: An initial screening to assess basic qualifications, cultural fit, and alignment with the company's mission and values. Be prepared to articulate your career aspirations and why Labhouse appeals to you.

• Technical Case: A practical exercise designed to evaluate your design skills, problem-solving abilities, and strategic thinking. This will likely involve creating assets based on a brief, similar to real-world tasks. Focus on demonstrating your process and rationale.

• Team Interview: A deeper dive into your design philosophy, experience with collaborative projects, and how you approach challenges. Be ready to discuss specific projects from your portfolio and your role within them.

• Final Interview: A concluding conversation to ensure alignment on expectations, culture, and role fit from both sides. This is an opportunity to ask final questions about the company's vision and your potential contribution.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best demonstrate your ability to design for growth, particularly in digital or mobile contexts. Prioritize pieces that show clear results or strategic thinking.

• Highlight ASO/Mobile Experience: If you have specific app store asset examples, make them prominent. Showcase your understanding of the unique constraints and opportunities of mobile app design.

• Demonstrate AI Tool Usage: If possible, include a project where you explicitly used AI creative tools and explain the benefits or unique outcomes achieved.

• Tell a Story: For each project, briefly explain the problem, your role, your process, the tools used (mentioning AI tools), the solution, and the impact or results.

• Brand Adaptability: Show examples of how you can adapt your style for different brands or target audiences.

Challenge Preparation:

• Deconstruct the Brief: Understand the core objective of the technical case. Is it about creativity, technical execution, speed, or strategic thinking?

• Think Like a Product Designer: Consider how your designs will impact user behavior, conversion rates, and brand perception.

• Embrace AI: If the case allows, consider how AI tools could be used to generate ideas or assets efficiently.

• Prepare to Explain: Be ready to clearly articulate your design choices, the rationale behind them, and how they align with potential business goals.

📝 Enhancement Note: The interview process is structured to assess not just design skill but also strategic thinking, adaptability, and fit within a performance-driven startup. A well-curated portfolio that showcases relevant experience and AI tool usage will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator (essential for asset creation, manipulation, and vector graphics).

• Figma: (Crucial for UI design, prototyping, and collaborative workflows).

• AI Creative Tools: Midjourney, Veo3, Kling, Runway (required for innovative design approaches and workflow enhancement).

Analytics & Reporting:

• While not directly listed as a requirement for the designer, familiarity with performance metrics from tools like Google Analytics, App Store Connect, or Meta Ads Manager will be beneficial for understanding the impact of their designs. CRM & Automation:

• Not directly applicable to the Graphic Designer role, but an understanding of how marketing campaigns are executed through CRM/automation platforms might provide context.

📝 Enhancement Note: Proficiency in Adobe Photoshop, Illustrator, and Figma is foundational. The explicit mention of AI creative tools like Midjourney signifies a modern design stack and a requirement for forward-thinking designers.

👥 Team Culture & Values

Operations Values:

• Impact & Growth: A strong emphasis on driving measurable results and contributing directly to the company's growth through innovative design solutions.

• Experimentation & Iteration: A culture that encourages trying new things, learning from failures, and continuously refining designs based on data and feedback.

• Collaboration & Communication: Open communication and teamwork are vital, as designers work closely with multiple cross-functional teams.

• Innovation & Cutting-Edge Technology: A proactive approach to adopting and integrating new technologies, especially AI, to enhance creative output and efficiency.

• Quality & Craftsmanship: A commitment to producing high-quality visual assets that reflect strong artistic sensibilities and attention to detail.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product and marketing discussions, providing visual expertise and contributing to strategic planning.

• Agile Feedback Loops: A culture that values quick feedback and iterative design processes, allowing for rapid adjustments based on team input and performance data.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and discoveries, particularly regarding new design tools and AI applications.

📝 Enhancement Note: The culture is geared towards proactive, results-oriented individuals who thrive in a collaborative, experimental, and technologically forward-thinking environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Designing visually appealing assets that also meet strict ASO and performance marketing requirements.

• Rapid Iteration in a Startup: Adapting quickly to changing priorities and delivering high-quality work under tight deadlines.

• Integrating AI Effectively: Mastering the use of AI creative tools to augment, rather than replace, creative judgment and strategic design thinking.

• Maintaining Brand Consistency Across Multiple Apps: Ensuring a cohesive visual identity across a growing portfolio of distinct products.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in cutting-edge AI creative tools and their application in design.

• Performance Marketing Design: Developing specialized skills in creating high-converting ad creatives.

• ASO Visual Strategy: Deepening expertise in optimizing app store presence through visual design.

• Product Design Acumen: Gaining a stronger understanding of product strategy and user experience principles within the mobile app and AI space.

• Leadership Potential: Opportunities to mentor junior designers or lead creative projects as the company scales.

📝 Enhancement Note: This role offers significant opportunities for professional development in emerging areas of design, particularly AI and performance marketing, within a dynamic startup setting.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an app icon for a new productivity app aimed at busy professionals, considering ASO best practices?" (Prepare to discuss your process, target audience, and iterative approach, potentially mentioning AI tools for ideation).

• "Describe a time you had to adapt your design style for a specific product or audience. What was your process and the outcome?" (Focus on demonstrating flexibility and strategic thinking).

• "How do you see AI creative tools evolving the role of a graphic designer in the next 2-3 years, and how do you plan to stay ahead?" (Showcase your forward-thinking mindset and commitment to learning). Company & Culture Questions:

• "What appeals to you about Labhouse's mission to build AI & Productivity Apps, and how do you see your design skills contributing to our success?" (Connect your passion and skills to the company's goals).

• "How do you approach collaboration with non-designers (e.g., Product Managers, Marketers) to ensure alignment on visual assets?" (Highlight your communication and teamwork skills).

• "How do you measure the success of your design work, especially in relation to product growth and user engagement?" (Emphasize your results-oriented approach). Portfolio Presentation Strategy:

• Start with Impact: Begin with your most relevant and impactful projects, especially those demonstrating growth or ASO success.

• Explain the "Why": For each project, clearly articulate the problem you were solving, your strategic approach, and the rationale behind your design decisions.

• Showcase Process & Tools: Detail your workflow, including how you used specific software (Photoshop, Figma) and, importantly, AI creative tools. Explain the benefits gained from using AI.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., "This set of screenshots led to a 15% increase in conversion rate").

• Be Concise and Engaging: Tell a compelling story for each project, keeping it focused and visually appealing.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent but also strategic thinking, an understanding of growth metrics, and proficiency with modern tools, especially AI.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest digital design projects that highlight your experience with app store assets, branding, and ideally, AI tool integration. Ensure it clearly demonstrates your ability to drive growth and conversion.

• Tailor Your Resume: Emphasize your 3+ years of digital design experience, proficiency in Adobe Creative Suite and Figma, and any specific experience with ASO, mobile design, or AI creative tools. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your design process, your experience collaborating with cross-functional teams, and how you leverage AI tools to enhance your work. Practice articulating your portfolio projects and their impact.

• Research Labhouse: Understand their product suite, their focus on AI and productivity, and their founders' background. Connect your skills and aspirations to the company's mission and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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