Graphic Designer GEO

📍 Job Overview

Job Title: Graphic Designer GEO

Company: Academy of Digital Industries

Location: Tbilisi, Georgia

Job Type: CONTRACTOR

Category: Marketing Operations & Creative Design

Date Posted: May 20, 2026

Experience Level: Mid-Level (1-3 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping the visual identity and communication strategy of the Academy of Digital Industries (ADI) across its global EdTech platform.

• The Graphic Designer will be responsible for creating high-impact visual assets for marketing campaigns, social media, and internal communications, ensuring clarity, creativity, and brand consistency.

• The position requires a blend of artistic talent, strategic thinking, and the ability to execute rapidly and with excellence, translating briefs into effective, on-brand designs.

• Collaboration with cross-functional teams, including marketers, copywriters, and fellow designers, is essential to develop scalable content that resonates with a diverse, international audience.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes its role in "shaping how ADI shows up in the world" and its impact on "marketing campaigns, social media, and internal communications." This suggests a strong alignment with Marketing Operations and Go-To-Market (GTM) strategy, requiring designers who understand how visuals drive engagement and conversions, not just aesthetics. The "CONTRACTOR" employment type and "Hybrid" work arrangement are also key considerations for operational planning.

📈 Primary Responsibilities

• Design and produce high-impact visuals for a wide range of marketing materials, including company logos, social media ads (carousels, stories), PDFs, presentations, and email graphics.

• Create engaging organic content that aligns with ADI's brand voice and strategic objectives.

• Translate creative briefs into strategic, on-brand layouts that are both visually appealing and effective in performance, with a focus on speed and clarity.

• Maintain a high standard of design execution, balancing speed with precision by applying principles of rhythm, hierarchy, and aesthetic taste.

• Develop and maintain scalable design templates to enhance workflow efficiency and ensure consistent quality across all visual assets.

• Actively contribute to the evolution and refinement of ADI's brand system, continuously elevating the visual standard and ensuring brand integrity.

• Collaborate effectively within a fast-moving, international creative team, fostering a positive and productive working environment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can execute across various formats and channels, directly supporting GTM efforts. The emphasis on "scalable templates," "performance," and "brand system evolution" points to operational efficiency and strategic brand management, common in Marketing Operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills and experience is paramount. Candidates with degrees in Graphic Design, Visual Communications, or related fields may have an advantage.

Experience: 1-3 years of professional experience in Graphic Design, with a proven track record in creating impactful visual assets for digital platforms and marketing initiatives.

Required Skills:

• Portfolio: A comprehensive portfolio showcasing strong layout and composition skills, creative storytelling, social media design expertise, and the ability to develop visual systems that perform across multiple channels. The portfolio should demonstrate a high visual bar, emphasizing clarity, confidence, and consistency.

• Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Video Editing: Proficiency in video editing software such as Adobe Premiere Pro and/or Final Cut Pro.

• Channel Design: Experience designing for both paid and organic marketing channels, with a specific focus on social media ad design tailored for various platforms.

• Visual Design Principles: Strong grasp of visual design fundamentals, including typography, color theory, layout, and the ability to create designs that are both clear and emotionally engaging.

• Adaptability: Comfort and proven ability in adapting designs across various formats, including static, animated, and performance-driven assets.

• Pace & Quality: Demonstrated ability to work at a fast pace without sacrificing quality, particularly in dynamic, collaborative environments.

• Detail & Ownership: A keen eye for detail, a high visual standard, and a strong sense of ownership and accountability for final deliverables.

• Communication: Strong communication skills; English proficiency is a significant advantage for international collaboration.

Preferred Skills:

• Experience in educational technology (EdTech) or a related industry.

• Familiarity with performance marketing design principles and A/B testing of visuals.

• Understanding of web design principles and UI/UX considerations.

• Experience contributing to or managing brand guidelines.

📝 Enhancement Note: The requirement for 1-3 years of experience positions this as a mid-level role. The explicit mention of Figma alongside Adobe Creative Suite indicates a modern design workflow. The emphasis on "performance-driven" assets and "social media ad design" strongly suggests a need for designers who understand how their work contributes to marketing KPIs and sales funnel optimization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• The portfolio must clearly demonstrate a strong foundation in layout and composition, showcasing how visual elements are structured and balanced for maximum impact.

• Evidence of creative storytelling through visual means, illustrating an ability to convey messages and narratives effectively.

• A dedicated section showcasing social media design, including examples of ads, carousels, and stories tailored for different platforms and objectives.

• Examples of visual systems or brand guidelines that illustrate consistency and scalability across various digital and print channels.

• A high visual bar should be evident throughout, demonstrating a keen eye for detail, modern aesthetics, and professional execution. Process Documentation:

• Candidates should be prepared to discuss their design process from brief to final deliverable, highlighting how they approach problem-solving and conceptualization.

• Ability to articulate how they ensure brand consistency and adherence to design systems across different projects and formats.

• Examples of how they have used design to achieve specific marketing objectives or improve engagement metrics.

• Understanding of how to create scalable templates that streamline production and maintain quality.

📝 Enhancement Note: The emphasis on a portfolio that showcases "visual systems that hold up across channels" and "performance-driven" assets implies that candidates should be ready to articulate the strategic thinking behind their designs, not just their aesthetic appeal. This aligns with operations best practices of demonstrating efficiency and measurable impact.

💵 Compensation & Benefits

Salary Range: As this is a contractor position in Tbilisi, Georgia, and specific salary details are not provided, a competitive market rate for a Graphic Designer with 1-3 years of experience in this region would typically range from 3,000 to 6,000 GEL per month. This estimate is based on regional salary data for creative roles and the listed experience level. A higher range may be considered for candidates with exceptional portfolios or specialized skills.

Benefits:

• Friendly working environment (explicitly stated as a priority).

• Opportunity to work self-reliantly and take ownership of projects.

• Hybrid work arrangement, offering flexibility between remote and in-office work.

• Unlimited access to ADI's platform courses, providing continuous learning and professional development.

• Discounts on courses for family members.

• Participation in a Referral Program.

• Regular Team Events to foster camaraderie and collaboration.

Working Hours: Standard full-time working hours are assumed, likely around 40 hours per week. The hybrid nature of the role suggests flexibility in scheduling, with specific in-office days to be determined.

📝 Enhancement Note: The salary estimate is based on a general understanding of the Georgian job market for creative professionals at this experience level. Actual compensation will depend on the candidate's qualifications, the specific terms of the contract, and the final negotiation. The benefits package emphasizes professional development and a positive work culture, which are attractive to operations-minded professionals who value growth and efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) with a strong emphasis on digital skills training and career development. The company also has a significant partnership with Tether, indicating a connection to the blockchain/crypto space.

Company Size: Grown from a grassroots initiative to a global EdTech platform with over 30,000 alumni, indicating significant scaling and operational complexity. The partnership with Tether suggests a larger, well-resourced entity supporting ADI's growth.

Founded: Founded in 2018. The company has rapidly evolved, demonstrating agility and a strong growth trajectory.

Team Structure:

• The Graphic Designer will be part of an "international creative team," suggesting a globally distributed or multi-cultural team environment.

• Collaboration is expected with "marketers, copywriters, and fellow designers," indicating a cross-functional team structure focused on content and campaign creation.

• The role implies working within a "fast-moving" environment, requiring adaptability and quick decision-making. Methodology:

• ADI's programs are "built by experts, designed around real-world demands," suggesting a practical, results-oriented, and agile approach to curriculum development and operations.

• The company emphasizes "collaboration, curiosity, and growth" as core to its learning environment.

• Values include "putting people first, staying curious, doing excellent work, and taking ownership," which are crucial for team alignment and operational excellence.

Company Website: https://academyofdigitalindustries.co.uk/

📝 Enhancement Note: The company's rapid growth and partnership with Tether suggest a dynamic and innovative environment. For operations professionals, this implies a need for adaptability, a focus on scalable processes, and an understanding of how to support a global GTM strategy. The stated values are critical indicators of the expected work culture and decision-making framework.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role (1-3 years experience), focused on execution and contribution within the creative team. It offers a solid foundation for a career in visual design for marketing and GTM functions.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Marketing Manager within the international creative team. They will collaborate closely with marketing and content teams.

Operations Impact: The role's output directly impacts ADI's brand perception, marketing campaign effectiveness, and overall GTM strategy. High-quality, on-brand visuals are crucial for attracting and retaining students, and for communicating the value proposition of ADI's EdTech programs globally.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like social media advertising design, motion graphics, or performance-driven visual design.

• Brand System Development: Contribute to and potentially lead aspects of the evolving brand system, gaining experience in brand architecture and governance.

• Cross-functional Exposure: Work closely with marketing and content teams, understanding campaign strategy and GTM operations, which can open doors to roles in marketing coordination or content strategy.

• Leadership Potential: As experience grows, there may be opportunities to mentor junior designers or lead smaller creative projects.

• EdTech Industry Growth: The expanding EdTech sector offers significant career progression opportunities within ADI or similar organizations.

📝 Enhancement Note: For operations-minded candidates, this role offers a chance to see the direct impact of design on marketing performance and brand building. Growth opportunities lean towards specialized design skills and contributing to strategic brand operations, rather than pure operational management, but the exposure to GTM processes is valuable.

🌐 Work Environment

Office Type: Hybrid role, indicating a blend of remote work and in-office collaboration. This suggests a modern workplace that balances flexibility with the need for team interaction.

Office Location(s): Primarily based in Tbilisi, Georgia, with the potential for remote work as part of the hybrid model. The company operates globally, implying interaction with international colleagues.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with marketers, copywriters, and other designers, suggesting an open and interactive workspace where ideas are shared freely.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, video editing tools) is expected, enabling efficient and high-quality output.

• Team Interaction: Opportunities for in-person and virtual team meetings, brainstorming sessions, and project reviews will be part of the daily routine.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) is expected. The hybrid arrangement allows for some flexibility in managing work hours and location, supporting work-life balance while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid nature suggests an operational focus on efficient workflow management, where remote and in-office time is optimized for different types of tasks (e.g., focused design work at home, collaborative sessions in the office).

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an application review, focusing on resume and portfolio.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, potentially with a live design challenge or a discussion about specific projects, assessing design skills, process, and creative thinking.

• Team/Hiring Manager Interview: Assessing cultural fit, communication skills, understanding of ADI's mission, and ability to collaborate within the international creative team.

• Final Interview (if applicable): May involve senior leadership or department heads to confirm suitability.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase the required skills: strong layout, social media design, adaptability across formats, and on-brand execution.

• Highlight Performance: If possible, include examples where your design work contributed to measurable marketing outcomes (e.g., increased click-through rates, engagement).

• Showcase Process: Be prepared to walk through your design process for 1-2 key projects, explaining your approach to briefs, problem-solving, and iteration.

• Demonstrate Tool Proficiency: Ensure your portfolio implicitly or explicitly shows mastery of Figma and Adobe Creative Suite.

• Tailor to ADI: Research ADI's current visual branding and marketing materials. If possible, subtly highlight projects that align with their aesthetic or strategic goals.

Challenge Preparation:

• Expect a design challenge that tests your ability to translate a brief into a visual asset quickly and effectively, similar to tasks in the Main Responsibilities.

• Practice articulating your design choices and how they align with brand guidelines and marketing objectives.

• Be ready to discuss how you would approach creating scalable templates or adapting designs for different regions.

📝 Enhancement Note: The emphasis on a "fast-moving" environment and "translating briefs into strategic, on-brand layouts that perform — clearly and quickly" suggests interviewers will be looking for candidates who can deliver high-quality work under pressure and demonstrate an understanding of design's impact on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a key requirement.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of presentations, PDFs, and other print/digital documents.

• Video Editing Software: Adobe Premiere Pro and/or Final Cut Pro for creating and editing video assets for marketing campaigns and social media.

Analytics & Reporting: While not explicitly mentioned for the designer, understanding how design assets perform is crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media platform analytics) to interpret design performance metrics would be beneficial.

CRM & Automation: Not directly required for this role, but understanding how design assets are deployed through marketing automation platforms or CRM systems could provide valuable context.

📝 Enhancement Note: The explicit listing of Figma and Adobe Creative Suite, along with video editing tools, defines the core technical requirements. For operations professionals, understanding the integration and workflow of these tools is key to ensuring efficient content production and deployment.

👥 Team Culture & Values

Operations Values:

• Putting People First: This applies to colleagues and the ADI community, fostering a supportive and inclusive environment.

• Staying Curious: Encouraging continuous learning and exploration, particularly relevant in the fast-evolving EdTech and digital design fields.

• Doing Excellent Work: A commitment to high quality, precision, and impactful design outcomes.

• Taking Ownership: Demonstrating accountability for projects and deliverables, driving initiatives forward with initiative.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, copywriting, and other design functions, requiring strong communication and teamwork.

• Process-Oriented: The emphasis on "scalable templates" and "translating briefs into strategic, on-brand layouts that perform" suggests a structured approach to creative workflows.

• Feedback Exchange: A culture where feedback is given and received constructively to improve designs and processes.

• Global Mindset: Collaboration likely involves working with individuals across different time zones and cultural backgrounds, requiring sensitivity and clear communication.

📝 Enhancement Note: The company's stated values—people first, curiosity, excellence, ownership—are foundational for any team member, especially in a fast-paced, international setting. For operations roles, these values translate into a culture of accountability, continuous improvement, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-impact visuals quickly in a fast-moving environment can be demanding.

• Global Consistency: Maintaining brand consistency across diverse international markets and platforms requires careful attention to detail and adaptability.

• Evolving Brand System: Contributing to and adapting to an "evolving brand system" requires flexibility and a proactive approach to staying updated.

• Cross-Cultural Communication: Effectively collaborating with a global team, potentially across different languages and time zones, requires strong communication skills.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master new design tools, techniques, and trends in visual communication.

• Performance-Driven Design: Deepen understanding of how design impacts marketing KPIs, user engagement, and conversion rates.

• Brand Strategy Contribution: Gain experience in shaping and refining a global brand identity for a growing EdTech company.

• Industry Exposure: Work within the dynamic EdTech and potentially blockchain/crypto sectors, gaining valuable industry knowledge.

📝 Enhancement Note: Operations professionals can view these challenges as opportunities to implement efficient workflows, establish clear communication protocols, and contribute to process optimization within the creative function. The growth opportunities align with developing specialized skills that are highly valued in GTM and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from inception to final delivery, especially when working under tight deadlines." (Focus on workflow, iteration, and communication.)

• "How do you ensure visual consistency across different platforms and regions for a global brand like ADI?" (Highlight your understanding of brand systems and adaptability.)

• "Can you walk us through a project where your design significantly contributed to a marketing campaign's success? What metrics did you consider?" (Prepare a case study demonstrating impact and ROI.) Company & Culture Questions:

• "Why are you interested in ADI and our mission to democratize digital education?" (Research ADI's values, programs, and partnership with Tether.)

• "How do you embody our core values of 'Putting People First,' 'Staying Curious,' 'Doing Excellent Work,' and 'Taking Ownership' in your design practice?" (Provide specific examples.)

• "How do you approach receiving and giving feedback within a creative team?" (Demonstrate collaborative and growth-oriented mindset.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (brief/challenge), middle (process/solutions), and end (final deliverable/impact).

• Highlight Key Skills: Explicitly point out examples that showcase your proficiency in Figma, Adobe Suite, social media design, and performance-driven visuals.

• Quantify Impact: Whenever possible, use metrics or insights to demonstrate the effectiveness of your design work.

• Showcase Scalability: Present examples of template creation or how your designs were adapted for various uses.

• Engage and Inquire: Be prepared to answer questions about your work and ask thoughtful questions about the team, projects, and ADI's vision.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of how design serves business objectives, aligns with brand strategy, and contributes to operational efficiency within a GTM context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the Academy of Digital Industries careers portal.

• Portfolio Customization: Ensure your portfolio is tailored to highlight projects demonstrating proficiency in Figma, Adobe Creative Suite, social media ad design, and visual storytelling. Prioritize examples that show adaptability across formats and a high visual standard.

• Resume Optimization: Craft your resume to emphasize your 1-3 years of relevant experience, highlighting key skills like Figma, Adobe CC, video editing, and experience in paid/organic channel design. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you ensure brand consistency, and examples of how your work has driven marketing results. Be ready to discuss your understanding of ADI's mission and values.

• Company Research: Thoroughly research Academy of Digital Industries, its EdTech offerings, its partnership with Tether, and its target audience. Understand their current visual branding and marketing efforts to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.