Graphic Designer - Digital

📍 Job Overview

Job Title: Graphic Designer - Digital

Company: Weekday AI (for a client)

Location: Bengaluru, Karnataka, India

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-09-08

Experience Level: 6-8 Years

Remote Status: On-site

🚀 Role Summary

• Drive creative excellence in digital marketing campaigns by designing high-impact visual assets for performance marketing channels.

• Bridge the gap between creative aesthetics and conversion optimization, ensuring all designs contribute to measurable business outcomes like engagement and click-through rates.

• Develop a diverse range of digital creatives for various platforms including Meta, Google, YouTube, websites, mobile apps, and email campaigns.

• Collaborate cross-functionally with Performance Marketing, Growth, Brand, and Creative teams to translate campaign objectives into compelling visual narratives.

📝 Enhancement Note: This role is crucial for a client of Weekday AI, indicating a focus on delivering tangible results within a performance marketing and e-commerce context. The emphasis on "conversion-focused design" and "performance marketing creatives" suggests that the ideal candidate will not only be visually talented but also data-informed and results-oriented, a key trait for success in revenue-driving operations.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality performance marketing creatives for platforms such as Meta, Google, YouTube, and other digital advertising channels.

• Create engaging static creatives, carousels, GIFs, and basic motion-led assets for customer acquisition, retargeting, product launches, and promotional campaigns.

• Develop digital assets for websites, mobile applications, landing pages, email campaigns, CRM, and other critical digital touchpoints.

• Translate overarching campaign concepts into multiple creative formats, sizes, and platform-specific executions, ensuring a consistent visual identity across all touchpoints.

• Design creatives with a strong understanding of engagement metrics, click-through rates (CTR), and conversion goals, while upholding high brand and aesthetic standards.

• Generate multiple creative variations for A/B testing, experimenting with layouts, messaging hierarchy, hooks, product presentation, and visual treatments to identify optimal performing assets.

• Rapidly iterate and optimize creatives based on campaign performance data, audience insights, and stakeholder feedback to maximize ROI.

• Effectively utilize product imagery, campaign photography, typography, illustrations, graphic elements, and AI-generated assets to create compelling visuals.

• Ensure a consistent and cohesive visual language across all digital platforms and customer touchpoints to reinforce brand identity.

• Manage multiple design briefs simultaneously, delivering high-quality creative assets within tight deadlines and evolving project requirements.

• Stay current with emerging digital design trends, advertising formats, consumer behavior shifts, and creative best practices to maintain a competitive edge.

📝 Enhancement Note: The responsibilities highlight a dynamic and iterative design process, characteristic of performance marketing operations. The need to create variations for A/B testing and rapidly iterate based on data underscores the importance of a data-driven approach to creative development, aligning with GTM (Go-To-Market) strategies focused on continuous optimization.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this experience level.

Experience: 6-8 years of dedicated experience in graphic design or digital design, with a strong emphasis on performance marketing creatives and conversion-focused design work. Experience within the fashion, beauty, lifestyle, D2C, e-commerce, or consumer brands sector is highly preferred.

Required Skills:

• Proven ability to conceptualize and design high-quality performance marketing creatives for digital advertising platforms (Meta Ads, Google Ads).

• Strong portfolio demonstrating successful digital campaigns, performance marketing assets, and conversion-focused design outcomes.

• Excellent command of layout, typography, composition, color theory, visual hierarchy, and brand aesthetics.

• Deep understanding of adapting creative assets for paid social, digital advertising, e-commerce platforms, and owned digital channels.

• Hands-on expertise in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Ability to work quickly and efficiently without compromising quality or attention to detail.

• Strong understanding of performance-driven design principles, creative testing methodologies, and optimization strategies.

• Capacity to interpret campaign data, audience insights, and performance feedback and translate them into actionable creative improvements.

• Excellent communication, collaboration, and stakeholder management skills.

• Comfort and proficiency in a fast-paced, deadline-driven environment. Preferred Skills:

• Working knowledge of Figma and other relevant digital design tools.

• Basic knowledge of motion graphics and video editing (e.g., After Effects, Premiere Pro).

• Familiarity with AI-powered creative tools for image generation, ideation, and accelerated creative production.

• Understanding of e-commerce creative best practices, product storytelling, and conversion funnel optimization.

• Experience collaborating closely with Performance Marketing and Growth teams.

• Experience working with fashion, beauty, luxury, or premium lifestyle brands.

📝 Enhancement Note: The emphasis on "performance marketing creatives" and "conversion-focused design" suggests a need for candidates who can demonstrate how their creative work directly impacts business metrics. The "Must-Have" skills list confirms the core technical proficiencies, while "Good-to-Have" skills point towards areas where the company is looking for advanced capabilities or a forward-thinking approach, particularly with AI and motion graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong track record in digital campaigns and performance marketing creatives.

• Evidence of conversion-focused design work, demonstrating how your designs have driven engagement, CTR, and conversions.

• Case studies or examples detailing the creative process from brief to execution, including A/B testing iterations and performance improvements.

• Visual examples of adapting creative concepts across multiple digital platforms and formats (e.g., social ads, banners, landing pages).

• Showcase of ability to work with diverse assets including product imagery, photography, typography, and graphic elements. Process Documentation:

• Demonstrate a structured approach to campaign creative development, from initial concept to final asset delivery.

• Highlight experience in creating and managing design variations for A/B testing and performance optimization.

• Showcase understanding of workflow for rapid iteration and optimization based on campaign data and feedback.

• Ability to articulate the design process for ensuring brand consistency across all digital touchpoints.

📝 Enhancement Note: For a role focused on performance marketing and conversion, the portfolio is paramount. It should not just display aesthetic quality but also illustrate a candidate's strategic thinking, understanding of marketing objectives, and ability to measure and improve creative effectiveness. The expectation is to see a clear link between design choices and business outcomes.

💵 Compensation & Benefits

Salary Range: Rs 800,000 - Rs 1,000,000 per annum (INR 8 - 10 LPA). This range is competitive for a mid-to-senior level Graphic Designer with specialized digital and performance marketing experience in Bengaluru.

Benefits:

• Full-time employment with a company that values creative talent and performance.

• Opportunity to work with a client in a dynamic industry (likely e-commerce, fashion, or lifestyle, given the preferred experience).

• Exposure to cutting-edge digital marketing strategies and creative testing methodologies.

• Potential for professional growth and skill development in performance-driven design and AI creative tools.

• Collaborative work environment with cross-functional teams focused on growth and marketing.

Working Hours: Full-time, likely around 40 hours per week, with a focus on meeting project deadlines and campaign timelines. The role is on-site, implying a standard office-based work schedule.

📝 Enhancement Note: The salary range is explicitly provided. The benefits are inferred based on typical full-time employment offerings and the role's context within a fast-paced digital marketing environment. The explicit mention of "40 hours" for working hours is an inference based on standard full-time employment, but the actual hours may vary based on project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, which specializes in connecting companies with talent. The preferred experience in fashion, beauty, lifestyle, D2C, or e-commerce suggests the client operates within these consumer-facing sectors. These industries are characterized by rapid trend cycles, a strong emphasis on visual branding, and data-driven marketing strategies.

Company Size: Information on the client's specific size is not provided. However, the need for a dedicated Graphic Designer with 6-8 years of experience suggests a company with established marketing operations and a clear demand for specialized creative output, likely a mid-sized to large organization or a rapidly growing startup with significant marketing investment.

Founded: Founding date of the client is not specified.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, reporting to a Marketing Manager, Creative Director, or Head of Marketing.

• Close collaboration is expected with Performance Marketing Managers, Growth Hackers, Brand Managers, and other designers or creative professionals.

• The role emphasizes cross-functional collaboration, requiring the designer to work with teams responsible for campaign strategy, execution, and analysis. Methodology:

• Data-driven decision-making, with a focus on performance metrics and A/B testing for creative optimization.

• Agile and iterative approach to creative development, allowing for rapid adjustments based on campaign results and market feedback.

• Emphasis on collaboration and open communication to ensure alignment on campaign objectives and creative execution.

• Adoption of new technologies and tools, such as AI-powered creative tools, to enhance efficiency and innovation.

Company Website: The client's website is not directly specified, but the application is through Weekday AI, with the domain "weekday.works" potentially indicating Weekday AI's operational domain.

📝 Enhancement Note: The context provided by Weekday AI and the preferred industry experience points towards a client that is deeply invested in digital marketing, performance, and consumer engagement. The culture is likely to be fast-paced, results-oriented, and collaborative, with a strong appreciation for data-informed creative decisions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer. It requires substantial experience (6-8 years) and a specialized skill set in digital and performance marketing design, indicating a level of autonomy and strategic contribution beyond basic execution. The designer is expected to influence creative strategy for campaigns aimed at driving conversions.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role within the client's marketing department. The role involves close collaboration with performance marketing specialists, growth teams, and brand managers.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of digital marketing campaigns. By creating visually compelling and conversion-optimized assets, they contribute directly to customer acquisition, engagement, and revenue generation. Their work is instrumental in translating marketing objectives into tangible business results through optimized creative performance.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative optimization, A/B testing strategies, and conversion-focused design.

• Motion Graphics & Video: Develop advanced skills in motion graphics and video editing to create more dynamic and engaging digital assets.

• AI Creative Integration: Become proficient in leveraging AI-powered creative tools for content generation, ideation, and workflow acceleration.

• Leadership: Progress into a Senior Graphic Designer role, potentially leading creative projects, mentoring junior designers, or managing specific creative streams.

• Cross-functional Exposure: Gain deeper insights into performance marketing analytics, growth hacking strategies, and brand management, potentially leading to roles in creative strategy or marketing management.

📝 Enhancement Note: The role offers significant growth potential, particularly for individuals keen on merging creative talent with performance marketing analytics. The emphasis on AI tools suggests a forward-looking company that invests in new technologies for creative production, providing opportunities for skill enhancement in a rapidly evolving field.

🌐 Work Environment

Office Type: The role is "On-site" in Bengaluru, Karnataka, India. This implies a traditional office setting where the designer will work alongside colleagues. The specific type of office (e.g., co-working space, dedicated corporate office) is not detailed but suggests a professional workspace.

Office Location(s): Bengaluru, Karnataka, India. This is a major tech and business hub, offering access to a vibrant professional community and potentially good connectivity.

Workspace Context:

• A collaborative environment where interaction with performance marketing, growth, and brand teams is frequent.

• Access to necessary design software and hardware, including Adobe Creative Suite and potentially Figma.

• Opportunities to participate in brainstorming sessions, creative reviews, and campaign planning meetings.

• A dynamic setting that requires adaptability to changing campaign needs and project priorities.

Work Schedule: Full-time, likely with standard business hours (e.g., 9 AM to 5 PM IST, Monday to Friday), but with the expectation of flexibility to meet critical campaign deadlines or project milestones, common in fast-paced marketing environments.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for rapid feedback loops and team synergy in a creative and marketing-focused role. The specific office environment will depend on the client, but the location in Bengaluru indicates a professional and potentially stimulating work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with job requirements.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, design process, and their contribution to campaign performance and conversion. This may include technical questions on Adobe Creative Suite, design principles, and performance marketing concepts.

• Case Study/Design Challenge: A practical exercise to evaluate creative problem-solving skills, ability to work under pressure, and understanding of conversion-focused design. This could involve designing a set of ad creatives for a given brief or optimizing existing assets.

• Team/Hiring Manager Interview: Discussion about cultural fit, collaboration style, understanding of the industry, and alignment with company values.

• Final Round: Potentially with senior leadership or the client contact for final approval.

Portfolio Review Tips:

• Showcase Performance: Prioritize projects that clearly demonstrate how your design work influenced key metrics like CTR, conversion rates, and customer acquisition cost (CAC). Use data and specific results to back up your claims.

• Highlight Process: Detail your thought process behind each design. Explain the problem you were solving, your creative strategy, iterations for A/B testing, and the rationale for your final design choices.

• Platform Specificity: Include examples of creatives designed for specific platforms (Meta, Google Ads) and explain how you adapted designs for each.

• Brand Consistency: Demonstrate your ability to maintain brand identity while pushing creative boundaries for performance.

• Variety: Include a range of work, from static ads to GIFs, carousels, and potentially basic motion graphics if applicable.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Clarify objectives, target audience, and desired outcomes.

• Focus on Conversion: Approach the challenge with a strong emphasis on conversion optimization. Think about hooks, calls-to-action, and visual elements that drive desired user behavior.

• Showcase Iteration: If time permits, show how you might iterate on a design or present multiple options for A/B testing.

• Concise Presentation: Be prepared to present your solution clearly and concisely, explaining your design choices and their expected impact.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for evidence of impact on business metrics. Candidates should be prepared to discuss not just the aesthetics but the strategic thinking and performance outcomes behind their work. The emphasis on conversion-focused design means that understanding marketing funnels and user psychology will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating high-quality digital assets.

• Figma: Working knowledge is a significant advantage for collaborative design workflows and UI/UX-related digital assets.

• Other Digital Design Tools: Familiarity with other industry-standard design software.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how to interpret basic campaign performance data (CTR, conversion rates) from platforms like Meta Ads Manager or Google Ads is crucial for optimization. CRM & Automation:

• Familiarity with how creatives are deployed via CRM or marketing automation platforms might be beneficial, but not explicitly required. AI & Emerging Technologies:

• Familiarity with AI-powered creative tools for image generation, ideation, and production is a "Good-to-Have" skill, indicating the company's interest in leveraging new technologies.

📝 Enhancement Note: The core technical stack revolves around Adobe Creative Suite. Proficiency in Figma is highly valued for collaborative workflows. The "Good-to-Have" skills, particularly AI-powered creative tools, suggest the company is investing in modernizing its creative production processes and seeks candidates who are adaptable and forward-thinking.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing to business objectives through creative work.

• Data-Informed: Utilizing campaign data and audience insights to guide creative decisions and optimization efforts.

• Collaborative: Working effectively with cross-functional teams to achieve shared goals.

• Agile & Iterative: Embracing a fast-paced environment that requires quick adaptation and continuous improvement of creative assets.

• Brand-Centric: Maintaining high standards of visual quality and brand consistency across all digital touchpoints.

Collaboration Style:

• Open and communicative, with regular feedback loops between design, marketing, and growth teams.

• Project-based collaboration, with designers working closely with campaign managers to understand objectives and deliver effective creative solutions.

• A culture that encourages experimentation and learning from both successes and failures in creative testing.

📝 Enhancement Note: The culture likely mirrors that of many successful D2C and e-commerce brands: data-driven, fast-paced, and highly collaborative. Designers are expected to be team players who can translate marketing goals into impactful visuals and are comfortable with continuous testing and optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to produce visually stunning and on-brand creative assets that also perform exceptionally well in terms of engagement and conversion.

• Rapid Iteration Cycles: Keeping up with the demand for constant creative variations and optimizations for A/B testing in a fast-paced marketing environment.

• Platform Nuances: Adapting creative concepts effectively across diverse digital platforms, each with its own best practices and technical requirements.

• Evolving Trends: Staying ahead of rapidly changing design trends, advertising formats, and consumer behavior in the digital space.

Learning & Development Opportunities:

• Performance Marketing Mastery: Deepen understanding of performance marketing strategies, analytics, and how creative impacts the entire marketing funnel.

• Advanced Design Skills: Opportunities to learn and apply motion graphics, video editing, and advanced digital design techniques.

• AI Creative Tools: Gain hands-on experience with cutting-edge AI tools that are transforming creative production.

• Industry Exposure: Work with clients in dynamic sectors like fashion, beauty, and e-commerce, gaining insights into consumer markets and brand building.

📝 Enhancement Note: This role presents a significant opportunity for a designer to evolve beyond traditional graphic design into a more strategic, performance-oriented creative role. The challenges are inherent to the dynamic digital marketing landscape, but they also provide fertile ground for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a digital ad that significantly improved conversion rates. What was your process, what were the key design elements, and what were the results?" (Focus on quantifiable outcomes and strategic thinking.)

• "How do you approach creating multiple creative variations for A/B testing? What elements do you typically test, and how do you interpret the results to inform future designs?" (Demonstrate understanding of iterative design and data-driven optimization.)

• "Imagine we need to design creatives for a new product launch on Instagram Stories and Google Display Network. How would you approach this, considering the different platform requirements and our goal of driving immediate sales?" (Showcase platform-specific design thinking and conversion focus.) Company & Culture Questions:

• "What interests you about working with a client in the [fashion/beauty/e-commerce] industry?" (Research the client's brand and market position.)

• "How do you stay updated on the latest digital design trends and performance marketing best practices?" (Highlight continuous learning and industry engagement.)

• "Describe your ideal collaboration with a performance marketing manager. What information do you need from them, and how do you provide creative feedback?" (Emphasize communication and teamwork.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight performance-driven work first. Use clear titles and brief descriptions for each project, focusing on the objective, your role, and the quantifiable results.

• Tell the Story: For key projects, walk through the entire process: the brief, your initial concepts, design iterations (especially for A/B testing), final execution, and the resulting metrics.

• Quantify Everything: Wherever possible, use numbers and data to demonstrate the impact of your designs. Instead of "improved engagement," say "increased click-through rates by 15%."

• Showcase Versatility: Demonstrate your ability to adapt your style and approach to different brands and platforms.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and your understanding of design principles relevant to digital advertising.

📝 Enhancement Note: Candidates should prepare to not only showcase their visual talent but also their strategic thinking, analytical capabilities, and ability to directly contribute to marketing ROI. The interview will likely assess how well they can integrate creative execution with performance objectives.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your experience in digital and performance marketing design. Prioritize projects with clear, quantifiable results related to conversions or engagement. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, or a shared drive link).

• Tailor Your Resume: Highlight keywords from the job description such as "Performance Marketing," "Digital Design," "Adobe Creative Suite," "Conversion-Focused Design," and "A/B Testing." Emphasize achievements with metrics rather than just listing responsibilities.

• Prepare Your Narrative: Practice articulating your design process, your understanding of performance metrics, and how your creative contributions have driven business outcomes. Be ready to discuss specific case studies from your portfolio in detail.

• Research the Client (If Possible): While the client is not named, Weekday AI's focus on specific industries (fashion, beauty, lifestyle, D2C, e-commerce) provides context. Research these sectors to understand current trends, visual styles, and marketing challenges, allowing you to tailor your responses to demonstrate relevant industry knowledge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.