Graphic Designer - Digital

📍 Job Overview

Job Title: Graphic Designer - Digital

Company: We Are Rosie

Location: Atlanta, Georgia, USA

Job Type: Contract

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-14

Experience Level: 5-10 years

Remote Status: Remote Solely

🚀 Role Summary

• This role is focused on bringing a client's brand to life across a variety of digital and traditional channels, requiring a digital-first mindset with a strong foundation in traditional design principles.

• The Graphic Designer will be responsible for both original design creation and production work, including resizing, versioning, and extending approved campaign assets for optimal performance across multiple platforms.

• Collaboration is key, as the designer will partner closely with art directors, designers, copywriters, project managers, and other internal stakeholders to ensure clear, engaging, and on-brand visual solutions.

• The position demands a strong understanding of how design requirements differ across channels, ensuring thoughtful application of brand standards and Visual Identity System (VIS) guidance for diverse audiences and formats.

📝 Enhancement Note: This role is a contract position, initially through the end of the year and then extended to a 12-month contract through 2027, indicating a need for adaptability and a commitment to project-based work within a defined timeframe. The emphasis on "digital-first" with a "strong foundation in traditional design" suggests a need for a versatile designer who can bridge the gap between classic aesthetics and modern digital execution.

📈 Primary Responsibilities

• Design and produce creative assets specifically for social media, email marketing, web interfaces, mobile applications, digital ordering platforms, in-restaurant signage, and select print collateral.

• Meticulously review element lists and create all required assets according to precise specifications and channel requirements.

• Translate creative briefs, overarching brand direction, and campaign concepts into thoughtful, on-brand visual solutions that resonate with target audiences.

• Create original design concepts and adapt approved creative assets across diverse channels, placements, audiences, and formats to ensure consistent brand messaging.

• Diligently apply established brand standards and Visual Identity System (VIS) guidance to new content, campaign extensions, and creative adaptations.

• Exercise strong design judgment in typography, layout, color theory, visual hierarchy, composition, and imagery selection, ensuring each execution aligns with brand identity.

• Resize, version, and optimize assets for various platforms while rigorously maintaining the integrity of the original design and brand expression.

• Leverage a deep understanding of the digital landscape, including nuances between organic and paid social media (Instagram feed posts, Stories, Reels, carousels), web banners, display ads, email graphics, and mobile experiences.

• Prepare assets with correct dimensions, aspect ratios, file formats, resolution, and color settings tailored for each specific channel.

• Adapt print creative for digital use in a manner that is intentional, platform-appropriate, and visually cohesive.

• Support the development of traditional assets such as flyers, signage, point-of-purchase materials, and other customer-facing restaurant communications.

• Build reusable templates, layouts, and design systems to enhance consistency and efficiency for recurring deliverables.

• Collaborate effectively with art directors and creative leads, incorporating feedback and refining work through iterative review cycles.

• Partner with project managers and production teams to thoroughly understand project requirements, schedules, priorities, dependencies, and technical specifications.

• Work closely with copywriters, editors, motion designers, developers, and other creative partners to produce cohesive and integrated creative experiences.

• Prepare accurate, organized, and production-ready files for internal teams, external vendors, and publishing partners, adhering to all technical specifications.

• Follow established file naming conventions, version control protocols, proofing procedures, routing workflows, and asset management best practices.

• Conduct thorough reviews of all work for copy accuracy, layout integrity, correct dimensions, imagery compliance, legal requirements, and platform-specific specifications before final delivery.

• Proactively manage multiple projects and competing priorities, consistently meeting deadlines and communicating any questions, risks, or potential delays early in the process.

• Utilize Adobe Workfront or a comparable project management platform to review assignments, manage task status, and accurately record project time.

• Stay current with evolving design trends, digital platform updates, and best practices in social and digital media design.

📝 Enhancement Note: The responsibilities highlight a hybrid role requiring both creative design and rigorous production execution. The emphasis on "adapting approved creative across different channels" and "resizing, versioning and optimizing assets" points to a need for efficiency and meticulous attention to detail in asset management and deployment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of experience and skill.

Experience: 4-7 years of professional design experience, preferably within an in-house agency, advertising agency, creative studio, or a fast-paced marketing environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, including Photoshop, Illustrator, InDesign, and Acrobat, for creating and manipulating digital and print assets.

• Demonstrated experience with Figma or a comparable collaborative design platform for efficient workflow and team collaboration.

• Strong design judgment and aesthetic sensibility, particularly in typography, layout composition, color theory, visual hierarchy, and overall visual storytelling.

• Proven ability to interpret and meticulously apply established brand standards and Visual Identity System (VIS) guidance to diverse creative applications.

• Experience designing and adapting assets for key digital channels such as social media platforms (organic/paid), email marketing, web banners, and mobile experiences.

• Knowledge of common digital and social platform specifications, including dimensions, aspect ratios, safe zones, and appropriate file formats.

• Experience in resizing and versioning creative assets for both print and digital applications, ensuring brand consistency across all outputs.

• Ability to discern between straightforward production work and tasks requiring significant creative judgment and problem-solving.

• Strong attention to detail and a commitment to producing accurate, polished, and error-free work.

• Capacity to interpret creative briefs, ask clarifying questions, and advance assignments with minimal direct supervision.

• Excellent organization and time-management skills, with a proven ability to balance multiple deadlines and adapt to changing priorities effectively.

• A collaborative, flexible, and service-oriented approach to working with cross-functional teams.

• Ability to receive and apply constructive feedback while maintaining focus on business and creative objectives.

• Clear and concise communication skills, with the ability to articulate design choices and justify channel-specific recommendations. Preferred Skills:

• Familiarity with tools used for digital and social content creation, such as After Effects, Premiere Pro, Canva, or similar platforms, for dynamic asset development.

• Experience supporting a national consumer-facing brand, particularly within the retail, restaurant, hospitality, or quick-service restaurant (QSR) sectors.

• Experience working within an in-house agency or an integrated creative team structure.

• Experience creating assets for both national campaigns and localized or market-specific needs.

• Familiarity with Adobe Workfront or a comparable project management platform, including managing assigned tasks, updating project status, and recording project time.

• Basic understanding of motion design, animation principles, short-form video editing, or social-first content creation techniques.

• Familiarity with digital accessibility standards, including legibility, contrast ratios, and inclusive design practices, to ensure broad reach.

• Familiarity with digital ordering platforms, menu content management, e-commerce interfaces, or app-based customer experiences.

📝 Enhancement Note: The "4-7 years" experience requirement, coupled with the need for advanced proficiency in Adobe Creative Cloud and experience with collaborative tools, suggests a mid-level designer role. The emphasis on a portfolio demonstrating both traditional and digital expertise is critical. Preferred qualifications indicate a slight advantage for candidates with experience in specific industries like QSR, which often have unique design and production demands.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in traditional design principles, including typography, layout, color theory, and composition.

• Demonstrations of advanced digital design expertise across various platforms such as social media, web, email, and mobile applications.

• Case studies or examples that illustrate the ability to adapt and extend approved campaign assets across multiple channels and formats, highlighting the process of versioning and optimization.

• Visual examples of working within established brand standards and Visual Identity Systems (VIS), showing how brand guidelines were interpreted and applied consistently.

• Examples of original design concepts that translate creative briefs into effective visual solutions.

• Evidence of designing for specific digital requirements, such as social media dimensions, web banner specifications, and mobile UI elements. Process Documentation:

• Showcase examples of workflow management, perhaps illustrating how projects were organized from brief to final delivery, including proofing and review cycles.

• Include case studies that detail the process of resizing and optimizing assets for different platforms, explaining the rationale behind the adaptations.

• Provide examples of how brand standards were maintained or applied to new creative, demonstrating an understanding of brand governance.

• Illustrate the process of preparing production-ready files for various outputs (digital, print), detailing file formats, color settings, and resolution considerations.

• If applicable, include examples of template or design system creation, showcasing how efficiency and consistency were improved.

📝 Enhancement Note: For a designer role, the portfolio is paramount. The emphasis on "digital-first" and "adapting approved creative" means the portfolio should clearly highlight projects where the candidate took existing brand assets or campaign concepts and successfully translated them into various digital formats, demonstrating both creative flair and technical execution.

💵 Compensation & Benefits

Salary Range: The advertised rate is up to $50 per hour. Given the 40 hours per week and the contract duration extending through 2027, this translates to an approximate annual rate of $104,000. This rate aligns with industry benchmarks for experienced contract graphic designers in major US metropolitan areas with a strong digital focus.

Benefits: As this is a contract position, standard employee benefits such as health insurance, paid time off, and retirement plans are typically not provided by the hiring entity (We Are Rosie). Contract employees may have access to benefits through a third-party employer or PEO if engaged through one, or may need to secure their own coverage.

Working Hours: 40 hours per week. The role requires working EST (Eastern Standard Time) hours, regardless of the designer's physical location, emphasizing the need for synchronization with the client's operational hours.

📝 Enhancement Note: The salary is specified as hourly ($50/hr). For a contract role, it's crucial for candidates to understand that this rate typically encompasses all costs and benefits an employee would otherwise receive from a direct employer. The requirement to work EST hours is a critical logistical detail for remote candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising Services / Staffing & Consulting. We Are Rosie operates as a strategic consulting and talent solutions provider for the marketing industry, partnering with major brands and agencies.

Company Size: We Are Rosie itself is a growing company, founded in 2018. While the exact current employee count isn't provided in the raw data, its mission to "redefine how marketing works" and its rapid growth (recognized by Inc. 5000 and Adweek) suggest a dynamic, possibly fast-paced, and innovative environment. The client company, for whom this designer will work, is likely a large brand with significant marketing operations.

Founded: We Are Rosie was founded in 2018 by Stephanie Nadi Olson. This relatively recent founding suggests a modern, potentially agile company culture focused on innovative solutions.

Team Structure:

• The Graphic Designer will be integrated into a client's creative team, likely reporting to an Art Director or Creative Lead within that client's organization. We Are Rosie acts as the talent provider, facilitating placement.

• This role involves close collaboration with a variety of internal client roles: art directors, designers, copywriters, project managers, production teams, and other stakeholders.

• The structure emphasizes a cross-functional project-based approach, where the designer is a key contributor to delivering campaign assets and marketing materials. Methodology:

• The client organization likely employs a data-driven approach to marketing, where design decisions are informed by campaign objectives, audience insights, and performance metrics.

• Workflow planning and optimization strategies are crucial, given the need to produce a high volume of assets across multiple channels efficiently.

• Automation and efficiency practices are likely valued, especially in production-focused tasks like resizing and versioning assets.

Company Website: www.wearerosie.com

📝 Enhancement Note: The candidate is being hired through We Are Rosie, but will be working for one of their clients. The company culture and team structure described pertain to the client's environment, not necessarily We Are Rosie's internal culture, though We Are Rosie's inclusive and human-centric approach might influence the client placements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in digital execution and production. It requires significant hands-on experience (4-7 years) and advanced technical skills. The focus is on execution and adaptation rather than high-level strategic concept development, though strong design judgment is essential.

Reporting Structure: The designer will report to an Art Director or Creative Lead within the client organization. They will collaborate with a broad range of creative and project management professionals. We Are Rosie may provide a point of contact for contract-related matters.

Operations Impact: The designer's impact is directly tied to the effectiveness of marketing campaigns and brand communication. By creating visually compelling and on-brand assets, they contribute to:

• Enhancing brand recognition and recall.

• Driving engagement across digital and traditional channels.

• Supporting sales and customer acquisition efforts through effective visual messaging.

• Ensuring brand consistency, which builds trust and credibility.

• Improving efficiency in asset production and deployment through templating and systemization. Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific digital platforms (e.g., advanced social media design, interactive web elements, app design).

• Industry Exposure: Gain experience with a major consumer brand (potentially QSR or retail), understanding its unique design challenges and marketing strategies.

• Production Workflow Mastery: Become highly proficient in efficient asset production, versioning, and management within a large-scale marketing operation.

• Potential for Extended Contracts: Successful performance could lead to contract extensions or opportunities with other clients through We Are Rosie.

• Learning New Tools: Exposure to client-specific project management tools (like Adobe Workfront) and potentially new design or content creation software.

📝 Enhancement Note: The "Operations Impact" section has been tailored to reflect how a design role impacts broader "operations" by contributing to marketing effectiveness and brand consistency, which are core operational goals for any business. Growth opportunities are framed within the context of a contract role and design specialization.

🌐 Work Environment

Office Type: The role is specified as Remote. This means the designer will work from their own location.

Office Location(s): While the job is posted for Atlanta, GA, the "Remote" status indicates that the candidate does not need to be physically present in Atlanta. However, the requirement to work EST hours is critical.

Workspace Context:

• The workspace will be home-based, requiring the candidate to have a reliable internet connection and a suitable setup for design work.

• Collaboration will primarily occur through digital communication tools (e.g., email, video conferencing, project management platforms), necessitating strong virtual communication skills.

• Access to necessary design software (Adobe Creative Cloud, Figma) is required, likely provided by the candidate or through specific agreements with We Are Rosie/the client.

• The environment is expected to be professional and project-oriented, with clear deliverables and deadlines.

Work Schedule: 40 hours per week, with a mandatory adherence to EST working hours. This implies a standard business day schedule, likely with some flexibility within EST hours, but requiring availability for meetings and collaboration during that time zone.

📝 Enhancement Note: The "Remote Solely" status is a key aspect. The EST hours requirement is crucial for coordination, meaning candidates must be able to align their working day with Eastern Standard Time, irrespective of their actual geographic location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by We Are Rosie to assess basic qualifications and fit.

• Portfolio Review & Creative Brief: You may be asked to present your portfolio and discuss specific projects, focusing on your design process, problem-solving abilities, and how you applied brand standards. A creative brief exercise or a design challenge might be administered to evaluate your skills in translating requirements into visual concepts.

• Client Interview: If you pass the initial screening, you will likely interview with the client's hiring manager (e.g., Art Director, Creative Lead) to discuss your experience, assess your fit with their team culture, and delve deeper into your design approach and technical capabilities.

• Final Assessment: This may involve a more in-depth discussion about your understanding of the client's brand, your ability to work within their systems, and your approach to collaboration and feedback.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your digital design expertise, brand application skills, and production capabilities. Prioritize projects that align with the responsibilities outlined (social media, web, email, print adaptation).

• Highlight Process: For each project, clearly articulate the brief, your role, the challenges, your design process, the tools used, and the final outcome. Emphasize how you translated brand guidelines and adapted assets.

• Showcase Digital Versatility: Ensure your portfolio includes examples of responsive design, various social media formats (feed, stories, reels), web banners, and email graphics.

• Demonstrate Production Skills: Include examples or descriptions of how you resized, versioned, and optimized assets for different platforms, detailing the technical considerations.

• Be Ready to Discuss: Prepare to talk through your design choices, your understanding of typography and hierarchy, and how you handle feedback and revisions.

Challenge Preparation:

• Practice Design Briefs: Familiarize yourself with common design brief structures and practice translating written requirements into visual concepts quickly.

• Asset Adaptation Scenarios: Be ready to discuss how you would adapt a specific piece of creative (e.g., a print ad) for various digital channels, considering their unique constraints and best practices.

• Brand Consistency: Prepare to answer questions about maintaining brand consistency across a wide range of touchpoints and how you would enforce it.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Cloud and Figma, and potentially any experience with project management tools like Adobe Workfront.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is critical for this role. Candidates should prepare to demonstrate not just creative skill but also their ability to execute efficiently and adhere to brand guidelines.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required, specifically Photoshop, Illustrator, and InDesign for core design and production tasks. Acrobat is also essential for file management and review.

• Figma: Experience required for collaborative design, prototyping, and potentially design system development.

• Adobe Workfront (or comparable): Familiarity is preferred, indicating a need to manage tasks, track project status, and record time within a project management system.

Analytics & Reporting: While not a primary focus for the designer, understanding how assets perform is beneficial.

• Web Analytics/Social Media Analytics Tools: Familiarity with platforms that report on digital asset performance (e.g., Google Analytics, social media platform insights) can inform design decisions.

CRM & Automation: Not directly applicable to this design role, but understanding the context of marketing automation and CRM can help in designing assets that align with broader campaign goals.

📝 Enhancement Note: The core tools are Adobe Creative Cloud and Figma. Experience with a project management tool like Adobe Workfront is a strong plus, indicating the client's operational maturity and need for efficient workflow management.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A strong emphasis on producing high-quality, accurate, and polished work that meets brand and technical specifications.

• Brand Stewardship: A deep respect for and commitment to upholding brand standards and Visual Identity Systems consistently across all creative output.

• Efficiency & Agility: Valuing streamlined workflows, effective asset management, and the ability to adapt quickly to changing project needs and deadlines.

• Collaboration & Communication: Fostering a team environment where open communication, constructive feedback, and cross-functional partnership are encouraged.

• Continuous Learning: Staying abreast of design trends, digital platform updates, and evolving best practices in the creative and marketing industries.

Collaboration Style:

• Project-Centric: Working within cross-functional project teams, contributing design expertise to achieve specific campaign or marketing objectives.

• Feedback-Driven: Openness to receiving and incorporating feedback from art directors, creative leads, and other stakeholders throughout the design process.

• Digital-First Communication: Primarily relying on digital tools for communication, collaboration, and project management, requiring clear and concise virtual interactions.

• Service-Oriented: A proactive and helpful approach to supporting the needs of the client's marketing initiatives and internal teams.

📝 Enhancement Note: While the company culture is described for We Are Rosie, the "Team Culture & Values" section here is inferred based on the requirements of a contract designer working within a client's marketing/creative team. The values emphasize execution, brand adherence, and collaborative efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within the strict confines of established brand guidelines and Visual Identity Systems.

• High Volume Production: Managing the demand for numerous asset variations and resizes across multiple channels under tight deadlines.

• Platform Specificity: Adapting designs for the diverse technical requirements and best practices of various digital platforms (social, web, mobile, etc.).

• Remote Collaboration: Maintaining seamless communication and integration with a remote team and diverse stakeholders without in-person interaction.

• Client-Specific Workflows: Adapting to the client's internal processes, project management tools, and review cycles.

Learning & Development Opportunities:

• Advanced Digital Design Skills: Enhancing expertise in designing for specific digital platforms and user experiences.

• Production Efficiency Mastery: Becoming highly skilled in asset optimization, versioning, and template creation for maximum workflow efficiency.

• Brand Immersion: Gaining deep knowledge of a major consumer brand's identity, marketing strategies, and target audience.

• Project Management Tool Proficiency: Developing practical experience with enterprise-level project management software like Adobe Workfront.

• Industry Trend Awareness: Staying current with the latest developments in digital marketing, social media, and design best practices through ongoing project work and self-directed learning.

📝 Enhancement Note: The challenges are framed from the perspective of a designer executing work within a client's operational framework. Growth opportunities focus on skill enhancement and practical experience relevant to the role and contract nature.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a visual design concept for a specific digital channel." (Focus on initial interpretation, concept generation, and channel adaptation.)

• "How do you ensure brand consistency when adapting a campaign asset across multiple platforms like Instagram Stories, web banners, and email newsletters?" (Highlight your understanding of brand guidelines, asset management, and platform specifics.)

• "Walk me through a project where you had to manage a high volume of asset variations or resizes. What was your approach to efficiency and accuracy?" (Demonstrate your production skills and time management.)

• "How do you approach receiving and incorporating feedback on your designs, especially when working remotely?" (Showcase your collaborative and adaptable nature.) Company & Culture Questions:

• "What interests you about working with this particular brand (client of We Are Rosie)?" (Research the client's brand and recent campaigns.)

• "How do you stay updated on design trends and new features across digital platforms?" (Demonstrate your commitment to continuous learning.)

• "Describe your experience working in a remote or hybrid creative team environment." (Highlight your communication and self-management skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome. Use storytelling to engage the interviewer.

• Emphasize Process Over Polish: While a polished portfolio is important, be ready to discuss the "why" behind your design decisions, your thought process, and how you navigated constraints.

• Showcase Digital Specificity: Clearly label and discuss the specific digital platforms each asset was designed for, highlighting any technical considerations or optimizations.

• Highlight Brand Application: Point out how you applied brand standards and VIS, and be prepared to discuss any challenges or unique interpretations.

• Be Concise and Enthusiastic: Present your work confidently and efficiently, conveying your passion for design and your ability to deliver high-quality results.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative aptitude and operational efficiency, given the role's blend of design and production. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the jobs.smartrecruiters.com platform.

• Portfolio Customization: Ensure your submitted portfolio is tailored to this role, highlighting projects that demonstrate your digital design expertise, ability to work within brand guidelines, and experience with asset adaptation and production. Prioritize examples relevant to social media, web, email, and print.

• Resume Optimization: Update your resume to emphasize your 4-7 years of professional design experience, proficiency in Adobe Creative Cloud and Figma, and any experience with project management tools like Adobe Workfront. Quantify achievements where possible (e.g., "Designed 50+ social media assets per week").

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio in detail during an interview, explaining your process, design rationale, and how you managed projects and client feedback. Practice presenting your work concisely and effectively.

• Research the Client: If possible, research the client company that We Are Rosie is placing you with. Understand their brand, industry, and recent marketing efforts to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.