Graphic Designer - Brand - Junior

📍 Job Overview

Job Title: Graphic Designer - Brand - Junior

Company: Gensler

Location: San Jose, CA, United States

Job Type: Full-Time

Category: Brand Design / Experiential Design

Date Posted: June 03, 2026

Experience Level: Junior (1-4 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on Experiential Graphic Design, translating client brand stories into immersive, multi-channel experiences across diverse media and spatial environments.

• Key responsibilities include the design of branded environments, wayfinding systems, and digital interfaces, leveraging advanced AI design tools as a core component of the creative workflow.

• Emphasis is placed on collaboration within interdisciplinary teams of architects, strategists, and digital experience experts to deliver integrated design solutions.

• The position requires a strong understanding of brand identity, spatial design, and storytelling capabilities to build trust and create lasting connections for clients.

📝 Enhancement Note: This role is specifically for a Junior Graphic Designer with a focus on Experiential and Brand Design, emphasizing the integration of AI tools in the design process. The "Junior" title combined with 1-4 years of experience suggests a role that balances learning and contribution, with significant guidance expected. The emphasis on AI tools, specifically mentioning FLUX-based and diffusion model workflows via RunDiffusion, indicates a forward-thinking approach to design technology.

📈 Primary Responsibilities

• Design and develop a wide array of graphics, branded environments, and wayfinding projects, ensuring a cohesive brand narrative across physical and digital touchpoints.

• Collaborate effectively within fast-paced, interdisciplinary teams, partnering with architects, interior designers, and digital experience experts on projects spanning workplace, hospitality, retail, and sports arenas.

• Leverage AI design tools, including FLUX-based and diffusion model workflows via the firm’s RunDiffusion platform, to accelerate iteration cycles, expand creative output, and demonstrate AI-assisted production processes.

• Contribute to the studio's AI fluency by documenting workflow approaches, sharing prompt strategies, and actively participating in firm-wide AI practice initiatives.

• Design web and digital interfaces for client-facing applications and campaign microsites, translating brand systems into responsive, screen-based environments.

• Produce compelling video content for client presentations using editing software to communicate design intent and sequence spatial experiences, with potential application to experiential installations.

• Develop and author design systems, including brand standards, wayfinding logic, or component architecture, demonstrating an understanding of the underlying rules beyond just asset production.

📝 Enhancement Note: The responsibilities highlight a dual focus on traditional experiential graphic design and cutting-edge AI integration. The requirement to "author" a design system, not just produce assets within one, indicates an expectation for strategic thinking and foundational design work even at a junior level. The specific mention of video editing for client presentations and potential experiential installations suggests a broader skill set beyond static graphics.

🎓 Skills & Qualifications

Education:

• Professional degree in Industrial Design, Graphic Design, or a closely related field. Experience:

• 1-4 years of experience in Graphic Design, Experiential Design, or Environmental Graphic Design. Required Skills:

• Exceptional design sensibility with the ability to integrate messaging, color, imagery, and typography across print, digital, and three-dimensional built environments.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated proficiency in Figma for web and digital interface design, including component architecture and auto layout.

• Proven experience with AI visualization platforms, specifically FLUX-based and diffusion model pipelines (e.g., RunDiffusion, Adobe Firefly), with a clear understanding of prompt strategies and refinement processes.

• Excellent attention to detail, with the ability to produce production-ready artwork for large-format output, including understanding of substrates, color profiles, and fabricator-ready formats.

• Strong communication and interpersonal skills for effective collaboration with clients, vendors, consultants, and internal project teams.

• Ability to manage multiple projects concurrently while maintaining efficiency, organization, and clear communication.

• Flexibility to work both collaboratively and independently. Preferred Skills:

• Proficiency in After Effects or equivalent motion graphics tools for digital signage and animated environmental elements.

• Experience with video editing software (Premiere Pro, DaVinci Resolve).

• Familiarity with Rive or Lottie for interactive wayfinding applications.

• Proficiency in CAD tools, SketchUp, Rhino, and/or Revit.

• Understanding of architectural construction documents, elevations, plans, and shop drawings.

• Ability to articulate design decisions made with and without AI assistance, including risk assessment and judgment application.

📝 Enhancement Note: The emphasis on AI proficiency is critical; candidates must be able to demonstrate its active use in their workflow, not just theoretical knowledge. The requirement for a portfolio that "author[s] a design system" suggests a need for candidates who can think systematically and define principles, not just execute designs. Proficiency in Figma is explicitly required for digital interfaces, and video editing skills are highly valued for client presentations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Integrated Workflow Showcase: A significant portion of the portfolio must include AI-assisted projects, with a detailed explanation of the workflow. This should cover what was prompted, what was refined manually, and the rationale behind those decisions. Portfolios demonstrating AI integration will be prioritized.

• Design System Authoring: Evidence of authoring at least one comprehensive design system, such as brand standards, wayfinding logic, or component architecture. The portfolio should illustrate the underlying rules and principles, not solely the output.

• Experiential & Environmental Graphics: Examples of compelling graphic design applied to spatial environments, including signage, wayfinding, and branded interiors.

• Digital Interface Design: Demonstrations of web and digital interface design, showcasing responsive design principles, component architecture, and user experience considerations.

• Brand Identity Translation: Projects that clearly show how a brand identity was translated and expressed across various media and environments.

Process Documentation:

• Workflow Design & Optimization: Ability to document and explain design processes, particularly those involving AI tools, highlighting how workflows were optimized for efficiency and creative exploration.

• System Implementation: Examples demonstrating the implementation of design systems and standards across multiple project touchpoints.

• Measurement & Analysis: While not explicitly stated for a junior role, the ability to discuss how design impact is considered or measured within projects, especially concerning brand storytelling and client objectives, is beneficial.

📝 Enhancement Note: The portfolio is the primary evaluation tool, with a strong emphasis on AI integration and the ability to define design systems. Candidates should prepare to walk through their AI workflows and explain their strategic contributions to design systems, not just their aesthetic output.

💵 Compensation & Benefits

Salary Range:

• Estimated between $75,000 - $82,000 annually. This estimate is contingent on relevant experience. Benefits:

• Medical, Dental, and Vision insurance.

• Disability insurance programs.

• Wellness programs and Flexible Spending Accounts.

• Paid Holidays and Paid Time Off (PTO).

• 401(k) retirement plan with company match.

• Profit Sharing and Employee Stock Ownership opportunities.

• Twice annual bonus opportunities.

• Reimbursement for certain professional licenses and associated renewals/exam fees.

• Tuition reimbursement for certain eligible programs or classes. Working Hours:

• Full-time position, typically around 40 hours per week.

📝 Enhancement Note: The salary range of $75,000 - $82,000 annually for a Junior Graphic Designer (1-4 years experience) in San Jose, CA, aligns with industry benchmarks for a competitive market. The comprehensive benefits package, including stock ownership, profit sharing, and tuition reimbursement, reflects Gensler's commitment to employee development and long-term engagement. The role is explicitly stated as non-remote, requiring on-site presence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Architecture, Design, and Consulting (specifically focusing on Brand & Experiential Design within Gensler's broader offerings).

Company Size: Gensler is a large, global firm. While specific numbers for the Silicon Valley office aren't provided, the company as a whole employs thousands globally. This means access to extensive resources, diverse projects, and a broad network of professionals.

Founded: Gensler was founded in 1965, signifying a long-standing history and established reputation in the design industry.

Team Structure:

• The role is within the Gensler Silicon Valley office, specifically within a team of designers, architects, strategists, and digital experience experts.

• This team is interdisciplinary, fostering collaboration across various design and strategic functions.

• The reporting structure is not detailed but implies a team lead or senior designer who will guide the Junior Graphic Designer. Methodology:

• Gensler emphasizes a client-centric approach, understanding client stories and translating them into design solutions.

• The team integrates architectural expertise with graphic design, digital experience, and storytelling capabilities.

• A significant focus is placed on leveraging and advancing AI design tools within the creative workflow.

• The approach is collaborative, encouraging cross-functional teamwork and knowledge sharing.

Company Website: https://www.gensler.com/

📝 Enhancement Note: Gensler's global presence and long history suggest a stable, reputable employer with a strong emphasis on professional development and innovation. The explicit mention of AI as a core component of the team's methodology highlights a forward-thinking approach to design practice. The Silicon Valley office context implies a focus on technology and innovation-driven clients.

📈 Career & Growth Analysis

Operations Career Level:

• This is a Junior Graphic Designer role, indicating an entry-to-mid-level position within the design discipline. It requires foundational skills and a willingness to learn and grow under guidance. The role involves contributing to projects and developing practical skills in experiential and brand design, with a specific emphasis on emerging AI technologies. Reporting Structure:

• The Junior Graphic Designer will likely report to a Senior Graphic Designer, Design Director, or Project Lead within the Gensler Silicon Valley office. They will collaborate closely with architects, interior designers, and other specialists on project teams. Operations Impact:

• While not a traditional "Revenue Operations" role, this designer's work directly impacts client perception and brand experience. They contribute to Gensler's reputation by delivering high-quality, innovative design solutions that help clients communicate their stories effectively. Their integration of AI tools also contributes to the firm's technological advancement and competitive edge. Growth Opportunities:

• Skill Specialization: Deepen expertise in Experiential Graphic Design, Brand Identity, and AI-driven design workflows.

• Career Progression: Potential to advance from Junior Graphic Designer to Graphic Designer, Senior Graphic Designer, and potentially Design Director roles within Gensler.

• Learning & Development: Access to Gensler's professional development programs, including mentorship, training on new software and technologies (especially AI), and opportunities to work on diverse, high-profile projects.

• Industry Exposure: Gain experience working with a wide range of clients across various industries, enhancing versatility and market knowledge.

📝 Enhancement Note: The growth path for a junior designer at a firm like Gensler typically involves mastering core skills, taking on more complex project responsibilities, and potentially specializing in areas like AI integration, digital experience, or specific industry sectors. The role is positioned to develop expertise in a rapidly evolving field.

🌐 Work Environment

Office Type:

• This is an on-site role at Gensler's San Jose, CA office. Gensler offices are typically designed to be modern, collaborative, and inspiring workspaces that reflect their commitment to design excellence. Office Location(s):

• San Jose, CA, United States. This location places the designer in the heart of Silicon Valley, surrounded by technology and innovation, which may influence client projects and design trends. Workspace Context:

• Collaborative Environment: Expect a studio atmosphere with open workstations, meeting rooms, and collaborative zones designed to encourage interaction and idea sharing among design disciplines.

• Technology Access: Access to industry-standard design software, hardware, and potentially specialized AI tools and platforms as mentioned in the job description.

• Team Interaction: Frequent opportunities to interact with project teams, collaborate on design challenges, and participate in studio critiques and presentations.

Work Schedule:

• Full-time (approximately 40 hours per week) with potential for flexibility depending on project demands. The role is explicitly not remote.

📝 Enhancement Note: The on-site requirement in San Jose suggests a dynamic, collaborative environment where in-person interaction is valued for creativity and team cohesion. The office location itself is a significant aspect, placing the designer in a hub of technological advancement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role, with a strong emphasis on AI integration and design system examples.

• Portfolio Review Session: A dedicated session where candidates present their portfolio, discuss their design process, and explain their approach to AI integration and design system authoring. Expect in-depth questions about specific projects.

• Technical/Skills Assessment: Potential exercises or discussions focused on specific software proficiency (Adobe Suite, Figma, AI tools) and design principles.

• Behavioral/Cultural Fit Interviews: Interviews with hiring managers and team members to assess collaboration style, problem-solving abilities, communication skills, and alignment with Gensler's culture.

• Final Interview: Likely with senior leadership to discuss overall fit and potential contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your AI-assisted workflows, design system authoring capabilities, and experiential/environmental graphic design skills.

• Detail AI Processes: For AI projects, clearly articulate the prompts used, the iterative process, manual refinements, and the rationale behind your design decisions. Explain how AI accelerated your work or expanded creative possibilities.

• Showcase System Logic: When presenting design systems, focus on the foundational rules, principles, and the problem-solving behind their structure, not just the final assets.

• Tell a Story: Frame your project presentations with a narrative that highlights the client's challenge, your design process (including AI), and the impact of your solutions.

• Prepare for Technical Questions: Be ready to discuss your proficiency in specific software like Figma, Adobe Creative Suite, and AI platforms.

Challenge Preparation:

• Candidates may be asked to complete a design exercise, potentially involving AI tools, to assess their problem-solving skills, design thinking, and ability to respond to briefs under timed conditions.

• Practice articulating design decisions and strategies clearly and concisely, especially those involving novel technologies like AI.

📝 Enhancement Note: The application process heavily emphasizes the portfolio, particularly its demonstration of AI integration and design system development. Candidates should be prepared to thoroughly explain their creative process and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design, layout, and production).

• Figma: Required for web and digital interface design, component architecture, auto layout, and prototyping.

• AI Visualization Platforms:

  • RunDiffusion: Specifically mentioned for FLUX-based and diffusion model workflows.
  • Adobe Firefly: Also mentioned as valuable.
  • General AI Prompting/Refinement: Candidates must demonstrate active use and understanding of AI tools in their workflow.

• CAD Tools: Familiarity is a plus.

• 3D Modeling Software: SketchUp, Rhino, and/or Revit are considered a plus for spatial design context.

Analytics & Reporting:

• While not directly mentioned for this design role, understanding how design impacts user engagement or brand perception might involve data analysis. Tools like Google Analytics or similar for digital interfaces could be relevant but are not explicitly required. CRM & Automation:

• Not directly applicable to this design role. Video & Motion Graphics:

• After Effects: Preferred for motion graphics and animation for digital signage/environmental elements.

• Premiere Pro / DaVinci Resolve: Required for video editing for client presentations.

• Rive / Lottie: Familiarity is a plus for interactive wayfinding.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is foundational. The standout requirement is demonstrable expertise with AI visualization platforms like RunDiffusion and Adobe Firefly, positioning this role at the forefront of design technology integration.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to delivering high-quality, innovative, and impactful design solutions.

• Collaboration: Strong emphasis on teamwork across disciplines to achieve integrated and holistic project outcomes.

• Innovation & Technology: Embracing new technologies, particularly AI, to enhance creative processes and deliver cutting-edge solutions.

• Client Focus: Dedication to understanding client needs and translating their stories into compelling brand experiences.

• Professional Development: A culture that supports continuous learning, skill enhancement, and career growth.

Collaboration Style:

• Interdisciplinary: The team thrives on collaboration between graphic designers, architects, interior designers, strategists, and digital experts.

• Mentorship: Junior members are expected to learn from and collaborate with more senior team members.

• Feedback-Driven: A culture that values constructive feedback for continuous improvement and design refinement.

• Project-Centric: Collaboration is organized around specific client projects, requiring effective communication and teamwork to meet project goals.

📝 Enhancement Note: Gensler's culture appears to value both creative excellence and technological advancement, with a strong emphasis on collaboration. The integration of AI is not just a tool but part of the firm's evolving methodology and values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Design: Effectively integrating AI tools while maintaining artistic control, ensuring brand integrity, and applying critical design judgment.

• Pace of Technological Change: Staying current with rapidly evolving AI technologies and design software.

• Cross-Disciplinary Communication: Effectively translating design concepts and technical requirements between diverse teams (design, architecture, tech).

• Client Expectations: Managing client expectations regarding novel design approaches, especially those involving AI.

• Junior Level Responsibilities: Taking on significant design responsibilities and contributing meaningfully to projects while still developing expertise.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in AI-driven design workflows and contributing to Gensler's thought leadership in this area.

• Advanced Design Skills: Honing skills in experiential graphics, spatial design, digital interfaces, and motion graphics.

• Project Diversity: Gaining exposure to a wide range of project types and industries, building a versatile portfolio.

• Mentorship: Learning from experienced designers and architects within a leading global firm.

• Professional Certifications: Opportunities for supported professional development and potential licensure in relevant fields.

📝 Enhancement Note: The primary challenge and growth opportunity lie in mastering the integration of AI into the design process, positioning the candidate at the forefront of industry innovation.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Describe a project where you used AI in your design workflow. What tools did you use? What prompts did you employ? How did you refine the AI output? What were the benefits and limitations?" Be prepared to discuss prompt engineering and iterative refinement.

• Design System Authoring: "Walk us through a design system you authored. What were the core principles you established? How did you ensure consistency and scalability?" Focus on the strategic thinking behind the system's architecture.

• Problem-Solving: "Describe a challenging design problem you faced and how you overcame it, particularly if AI or a novel approach was involved."

• Collaboration: "How do you typically collaborate with architects or non-design professionals on a project? How do you ensure your design vision is understood and integrated effectively?"

Company & Culture Questions:

• Gensler's Approach: "What interests you about Gensler's approach to experiential design and brand storytelling?"

• AI in Design: "Where do you see the future of AI in the design industry, and how do you envision your role evolving with these advancements?"

• Team Dynamics: "Describe your ideal team environment and how you contribute to a collaborative studio culture."

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career goals and relevant experience. Then, walk through selected projects, dedicating specific time to AI-integrated projects and design systems.

• AI Project Focus: For AI projects, clearly delineate the manual vs. AI contributions. Discuss the strategic choices made in prompting and refinement, and how AI served the project's goals.

• Design System Clarity: Explain the "why" behind your design system rules. Show how it provides structure and guidance for future applications.

• Visual Storytelling: Use your portfolio as a visual aid to tell the story of each project, highlighting challenges, processes, and outcomes.

• Conciseness: Be prepared to present efficiently, ensuring you cover key projects within the allocated time.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong design fundamentals but also demonstrates a clear understanding and practical application of AI in design, along with the strategic thinking required to build design systems.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Gensler's careers portal.

• Portfolio Customization: Ensure your portfolio prominently features AI-assisted projects and examples of design systems you have authored. Tailor your selection to highlight skills relevant to experiential and brand design.

• Resume Optimization: Clearly state your experience with AI design tools (RunDiffusion, Adobe Firefly), Figma, Adobe Creative Suite, and any relevant 3D or motion graphics software. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, particularly your AI workflows and your approach to building design systems. Prepare to discuss how you integrate feedback and collaborate with diverse teams.

• Company Research: Familiarize yourself with Gensler's recent projects, particularly in the Silicon Valley region, and understand their approach to innovation and technology in design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.