Graphic Designer / Brand Designer

📍 Job Overview

Job Title: Graphic Designer / Brand Designer

Company: Boosters Team ⛹🏼

Location: Ukraine

Job Type: FULL_TIME

Category: Brand Design / Graphic Design

Date Posted: 2026-07-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Ukraine & International)

🚀 Role Summary

• Spearhead the development and evolution of the Boosters employer brand through compelling visual communications, focusing on external candidate engagement and community building.

• Drive the creation of high-quality visual assets for social media, marketing initiatives, and internal corporate communications, ensuring brand consistency across all touchpoints.

• Collaborate closely with the Lead Product Designer and product teams to provide graphic support for email banners, icons, illustrations, and other necessary visual elements.

• Contribute actively to defining and enhancing the brand's visual language, style, and design systems, particularly in the post-redesign phase.

• Leverage AI tools to accelerate design workflows, automate routine tasks, and explore innovative visual solutions, pushing the boundaries of creative output.

📝 Enhancement Note: The role is positioned as a mid-level to senior-level opportunity, emphasizing ownership and strategic input in brand development, particularly for employer branding and internal communications. The "start from scratch" aspect post-redesign suggests a need for initiative and strong foundational design principles.

📈 Primary Responsibilities

• Develop and execute visual concepts for Boosters' employer brand across various platforms, including social media, career pages, and recruitment marketing materials.

• Design engaging graphics for external marketing campaigns, special projects, and community outreach initiatives.

• Create visually appealing and informative materials for internal communications, such as presentations, onboarding documents, event collateral, and corporate merchandise.

• Maintain and evolve the Boosters brand identity, ensuring all visual outputs align with the established style guide and brand guidelines.

• Support product teams by designing ad-hoc graphic assets, including email banners, icons, pictograms, and illustrations, as required for product-related communications.

• Contribute to the development and refinement of the Boosters brand's visual language and scalable graphic asset libraries.

• Prepare design files for various production methods, including print, merchandise, and digital applications, adhering to technical specifications.

• Explore and implement AI-powered design tools to enhance efficiency, generate creative ideas, and automate repetitive design tasks.

📝 Enhancement Note: The primary focus (80% of time) is on employer branding and internal communications, with a secondary focus on supporting product teams. This indicates a need for strong brand stewardship and versatile design skills applicable to both B2C and B2B/internal contexts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of graphic design principles is paramount.

Experience: 2-5 years of proven experience in graphic design and brand design, with a focus on developing and maintaining brand visual identities.

Required Skills:

• Profound understanding of fundamental graphic design principles: typography, composition, modular grids, color theory, and visual hierarchy.

• Expert proficiency in Figma, Adobe Illustrator, and Adobe Photoshop.

• Foundational knowledge of motion design tools (e.g., After Effects) for creating simple animations.

• Strong grasp of branding principles and the ability to work within and evolve established brand systems.

• Experience in creating templated design systems and scalable graphic asset libraries.

• Familiarity with design nuances across different channels: social media, presentations, print, merchandise, email, and web.

• Practical knowledge of preparing artwork for print production and understanding manufacturing requirements for various merchandise types.

• Experience utilizing AI tools within the design process (e.g., ChatGPT, Midjourney, Firefly, Flux, Figma AI) for workflow acceleration and task automation. Preferred Skills:

• Basic understanding of HTML/CSS or no-code/web-coding tools for design automation.

• Experience in motion graphics and animation beyond basic level.

• Familiarity with design sprints and agile design methodologies.

• Experience working with international or global brands.

📝 Enhancement Note: The emphasis on AI tools and a "start from scratch" approach post-redesign suggests a need for a forward-thinking designer who can both uphold brand integrity and innovate within it. The preference for HTML/CSS understanding hints at a desire for efficiency in digital asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong foundation in graphic design principles, including typography, composition, and color theory.

• Demonstrations of successful brand identity development and evolution, with a clear emphasis on visual consistency.

• Examples of work created for diverse channels such as social media, marketing materials, internal communications, and potentially product interfaces.

• Case studies highlighting the process of developing design systems and scalable asset libraries.

• Evidence of proficiency in core design software (Figma, Adobe Illustrator, Adobe Photoshop).

• Specific examples of how AI tools were integrated into the design workflow to achieve better outcomes or increased efficiency. Process Documentation:

• Showcase projects where you’ve documented design processes, from initial concept to final asset delivery.

• Include examples of workflow optimization and how design processes were streamlined for efficiency.

• Demonstrate experience in creating and maintaining design documentation, style guides, or brand asset management systems.

• Highlight projects where you’ve collaborated with stakeholders to gather requirements and present design solutions, including feedback incorporation.

📝 Enhancement Note: Given the role's focus on employer branding and supporting product teams, the portfolio should ideally include examples of both B2C/marketing-oriented designs and more structured internal/corporate communication assets. Demonstrating AI tool utilization is critical.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, based on the mid-level experience requirement (2-5 years) and the fully remote nature for Ukraine and international locations, a competitive salary range for a Graphic Designer/Brand Designer in Ukraine would typically fall between 30,000 - 60,000 UAH per month, or approximately $800 - $1600 USD per month, depending on specific skills, portfolio strength, and negotiation. For international remote work, rates could be higher and would be subject to local market conditions.

Benefits:

• Comprehensive medical insurance.

• Compensation for psychological support and therapy sessions.

• Individual benefit for sports activities and gym memberships.

• Provided on-site meals (breakfasts and lunches) for those working from offices in Kyiv or Lviv.

• 20 paid days off per year.

• Unlimited sick leave policy.

• Budget allocated for professional development, including courses and conferences.

• Support for English language learning.

• Company-provided equipment (laptop, software licenses, etc.) and reimbursement for necessary work-related services.

• Flexible start to the workday (between 8 AM and 11 AM Kyiv time).

• Participation in Genesis professional communities with free courses and networking opportunities.

• Access to sports communities (running, volleyball, yoga, stretching) both online and offline.

Working Hours: Standard full-time hours (approximately 40 hours per week) with flexibility in start times (8 AM - 11 AM Kyiv time).

📝 Enhancement Note: The compensation estimate is based on general market data for mid-level design roles in Ukraine, considering the remote flexibility and the company's established benefits package. The specific salary will depend on the candidate's qualifications and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech, Productivity, Wellness. Boosters operates in diverse, high-impact sectors, aiming to create products with long-term relevance. This suggests a culture that values innovation, user-centricity, and sustainable growth.

Company Size: The company serves over 55 million people globally, indicating a significant scale of operations and user base, even if the internal team size isn't explicitly stated. The presence of multiple product lines (Avrora, Promova) suggests a dynamic, multi-faceted organization.

Founded: Boosters is an established Ukrainian product company with a history of developing successful global products. The mention of "after the redesign" for the employer brand implies a phase of strategic brand evolution and modernization.

Team Structure:

• The design team is led by Lead Product Designer Andriy Zhulidin, suggesting a structured design department.

• The role involves close collaboration with product teams and potentially marketing and HR for employer branding initiatives.

• The culture emphasizes continuous self-improvement and setting high standards. Methodology:

• Focus on building products with long-term impact, implying a strategic and sustainable approach to development and design.

• Emphasis on creating a strong employer brand, indicating a commitment to attracting and retaining top talent through effective visual communication.

• Collaborative work environment where individuals "drive the product and are passionate about their work."

Company Website: https://boosters.team/

📝 Enhancement Note: The company culture appears to be driven by a passion for creating impactful products, fostering personal growth, and setting high standards. The emphasis on "people" as the main advantage suggests a strong focus on team dynamics and individual development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer/Brand Designer, with significant ownership over the employer brand's visual development. It offers the opportunity to shape a brand from a relatively early stage post-redesign, moving beyond maintenance to active formation.

Reporting Structure: The designer will work closely with the Lead Product Designer, Andriy Zhulidin, indicating a direct reporting line or strong mentorship relationship within the design team. Collaboration will extend to product teams and potentially HR/marketing for employer branding efforts.

Operations Impact: The role's primary impact is on shaping the external perception of Boosters as an employer, influencing candidate attraction and employer brand equity. Internally, it impacts employee engagement and corporate identity. Supporting product teams indirectly contributes to product success through enhanced visual assets.

Growth Opportunities:

• Brand Stewardship: Opportunity to become a key custodian of the Boosters brand, leading its visual evolution and setting future design directions.

• Skill Development: Gaining experience in developing comprehensive design systems, working with AI tools, and potentially expanding into motion graphics and digital production workflows.

• Personal Branding: Support in developing personal brand presence through company social media and expert media contributions.

• Leadership Potential: As the employer brand grows, there's potential for increased responsibility in managing design projects or mentoring junior designers.

• Cross-functional Expertise: Gaining insights into product development, marketing, and HR through close collaboration.

📝 Enhancement Note: The role offers a unique opportunity to build a brand from a nascent stage post-redesign, providing substantial autonomy and impact. The growth path is geared towards leadership in brand design and visual communication strategy within the company.

🌐 Work Environment

Office Type: Boosters offers flexibility with options for working from their offices in Kyiv or Lviv, or a fully remote "remote-first" format. This caters to diverse working preferences.

Office Location(s): Kyiv and Lviv, Ukraine. For remote employees, the role is open to candidates located within Ukraine and internationally.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with the Lead Product Designer and various product teams, fostering a dynamic and interactive work setting.

• Tools & Technology: Access to necessary technology and services for work, including company-provided equipment.

• Team Interaction: Opportunities for interaction with passionate and driven colleagues who are dedicated to product development and innovation.

• On-site Amenities: For those choosing office work, benefits include provided breakfasts and lunches, and access to sports communities.

Work Schedule: A flexible start time between 8 AM and 11 AM Kyiv time allows individuals to structure their workday according to personal productivity patterns, while maintaining core working hours for collaboration.

📝 Enhancement Note: The "remote-first" approach with office options provides significant flexibility, appealing to a broad range of candidates. The emphasis on collaboration suggests that even remote team members will engage actively with colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Pre-screen with Recruiter (45 mins): Initial assessment of fit, experience, and alignment with company culture. Candidates should be ready to discuss their background and motivations.

• Interview with Lead Product Designer (1.5 hours): In-depth discussion about design philosophy, technical skills, portfolio walkthrough, and understanding of brand development. Candidates should prepare to articulate their design process and approach to problem-solving.

• Test Task: A practical assignment designed to evaluate design skills, creativity, and ability to work within brand guidelines (or to develop them). Candidates should focus on demonstrating efficiency and alignment with the role's requirements, including AI tool usage.

• Bar-raising Interview (1 hour): Likely an interview with senior leadership or a cross-functional team to assess overall fit, potential for growth, and alignment with company values and standards.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in brand design, graphic design for various channels (social, marketing, internal), and your ability to develop design systems.

• Highlight Process: For each project, clearly articulate your role, the problem you solved, your design process, the tools used (especially Figma, Adobe CC, and AI tools), and the outcomes.

• Showcase AI Integration: Include specific examples of how you've used AI tools to enhance your workflow, generate ideas, or automate tasks. Detail the tools and your approach.

• Brand Consistency: Demonstrate your understanding of brand guidelines and your ability to create cohesive visual assets. If you've worked on a brand redesign or evolution, highlight that experience.

• Prepare for Presentation: Be ready to walk through your portfolio, discuss your design choices, and answer questions about your creative decisions and problem-solving skills.

Challenge Preparation:

• Design System Focus: Expect questions or tasks related to developing or expanding a design system, especially concerning employer branding assets.

• Brand Evolution: Be prepared to discuss how you would approach evolving a brand's visual identity post-redesign, considering new touchpoints and target audiences.

• AI Tool Application: Anticipate discussions or practical exercises involving the use of AI tools for efficiency and creativity. Be ready to explain your experience and strategic approach.

• Communication Skills: Practice articulating your design concepts clearly and concisely, as you'll need to present your work and rationale to the Lead Product Designer and potentially other stakeholders.

📝 Enhancement Note: The interview process is structured to assess both technical proficiency and strategic thinking. The emphasis on AI tools and the "post-redesign" context means candidates should prepare to showcase innovative approaches and a foundational understanding of building or evolving a brand's visual language.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Proficiency is critical for creating scalable assets and maintaining brand consistency.

• Adobe Illustrator: Core tool for vector graphics, logo creation, icon design, and intricate illustrations.

• Adobe Photoshop: Essential for raster image editing, photo manipulation, and creating visually rich graphics for digital and print.

• Motion Design Tools (After Effects or similar): Basic proficiency is required for creating simple animations for social media or presentations.

Analytics & Reporting: Not directly applicable to this role's core responsibilities, but an understanding of how design impacts engagement metrics (e.g., social media performance, website conversion) is beneficial.

CRM & Automation: Not directly applicable, but familiarity with how design assets are deployed within marketing automation platforms or content management systems could be a plus.

AI & Automation Tools:

• ChatGPT: For generating copy ideas, brainstorming concepts, or assisting with written content for visual assets.

• Midjourney / Firefly / Stable Diffusion: For generating imagery, exploring visual concepts, or creating unique illustrations and textures.

• Flux / Figma AI: For automating design tasks, generating variations, or optimizing layouts.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard design software, with a significant emphasis on modern AI tools for efficiency and creative exploration. Proficiency in Figma and the Adobe Creative Suite is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Continuous Improvement: A drive for self-improvement and setting high standards, fostering a culture of excellence and growth.

• Impact-Driven: Focus on creating products and experiences with long-term, meaningful impact. This translates to a thoughtful and strategic approach to design.

• Passion & Dedication: Team members are described as "driving the product and burning with their work," indicating a highly engaged and motivated workforce.

• Collaboration & Teamwork: Working "shoulder-to-shoulder" emphasizes a supportive and cooperative environment where collective success is prioritized.

• Innovation: Embracing new technologies like AI tools suggests a forward-thinking mindset and a willingness to explore cutting-edge solutions.

Collaboration Style:

• Cross-functional Integration: The role requires collaboration with Lead Product Designer, product teams, and potentially marketing/HR, indicating a need for effective communication and integration across departments.

• Proactive Contribution: The opportunity to "actively contribute to the development of the style, propose your own solutions" suggests a culture that values initiative and creative input.

• Feedback Exchange: Implicit in a collaborative environment is the expectation of constructive feedback, both giving and receiving, to refine designs and processes.

• Shared Vision: Working towards building impactful products implies a shared understanding and commitment to the company's overarching goals.

📝 Enhancement Note: The culture at Boosters appears to be a blend of high performance, continuous learning, and collaborative spirit, centered around creating impactful products. The values strongly support a proactive and growth-oriented designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Developing a Brand Post-Redesign: The primary challenge is to take a recently redesigned employer brand and flesh out its visual identity across numerous touchpoints, requiring strategic thinking and creative execution from a relatively "clean slate."

• Balancing Internal & External Needs: Effectively designing for both external perception (candidates) and internal communication requires understanding different audience needs and communication objectives.

• Integrating AI Effectively: Leveraging AI tools to accelerate workflows without compromising quality or originality will be an ongoing challenge and opportunity.

• Maintaining Visual Consistency: Ensuring a cohesive brand experience across a wide range of applications and formats, especially with a newly evolving brand.

Learning & Development Opportunities:

• Brand System Mastery: Deepen expertise in building and managing comprehensive design systems for employer branding and corporate communications.

• AI Design Exploration: Gain hands-on experience and develop advanced strategies for using AI in creative workflows.

• Cross-functional Skill Expansion: Learn about product design, marketing strategies, and HR branding through close collaboration.

• Personal Brand Development: Receive support to build a professional presence and gain recognition within the design community.

• Industry Exposure: Access to professional communities, courses, and conferences to stay abreast of design trends and best practices.

📝 Enhancement Note: The role presents a unique opportunity to shape a brand's visual identity from a foundational stage, offering significant autonomy and the chance to explore cutting-edge design tools like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing or evolving a brand's visual identity, especially after a redesign." (Focus on your strategic approach, research, and iterative design process.)

• "How would you approach creating a compelling employer brand visual language for Boosters, considering our products in EdTech, Productivity, and Wellness?" (Demonstrate understanding of brand strategy and audience tailoring.)

• "What are your favorite AI tools for design, and how have you used them to improve your workflow or creative output? Can you provide a specific example?" (Be ready to articulate your experience and the tangible benefits.) Company & Culture Questions:

• "What excites you about Boosters' mission and the products we create?" (Show genuine interest and research into their industry and user base.)

• "How do you approach collaboration with product managers, engineers, or HR professionals on design projects?" (Highlight your communication and teamwork skills, emphasizing cross-functional understanding.)

• "Based on our company description, what do you see as the biggest opportunities for visual communication to enhance our employer brand?" (Showcase your analytical skills and understanding of employer branding principles.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story: the challenge, your role, your process, the solution, and the impact.

• Highlight AI Use: Clearly point out where and how you integrated AI tools and the specific benefits achieved (e.g., saved time, generated unique concepts, improved asset quality).

• Brand Focus: Emphasize how your work aligns with or develops brand guidelines, demonstrating your understanding of brand consistency.

• Channel Specificity: Discuss your considerations for designing for different channels (social media, presentations, print, etc.).

• Conciseness: Be prepared to present your strongest, most relevant work efficiently, leaving time for discussion.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a strong foundation in design principles, practical experience with key tools (including AI), and an understanding of employer branding within the context of Boosters' industry.

📌 Application Steps

To apply for this Graphic Designer / Brand Designer position:

• Submit your application through the provided application link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in brand design, graphic design for various channels (social media, marketing, internal communications), and your experience with AI tools. Ensure it highlights your ability to develop and maintain visual consistency.

• Tailor Your Resume: Highlight experience relevant to brand development, employer branding, graphic design software proficiency (Figma, Adobe CC), and any experience with AI design tools. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on storytelling, articulating your design process, explaining your use of AI tools, and demonstrating how your work aligns with brand strategy and objectives.

• Research Boosters: Understand their products (EdTech, Productivity, Wellness), their mission, and their recent redesign efforts. Familiarize yourself with their existing visual presence and consider how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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