Graphic Designer - Brand Creative

📍 Job Overview

Job Title: Graphic Designer - Brand Creative

Company: The Aldo Group Inc / Le Groupe Aldo Inc.

Location: Montreal, Quebec, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for bringing the Call It Spring brand's visual identity to life across all consumer touchpoints, including digital, social media, e-commerce, email, and retail environments.

• The Graphic Designer will be instrumental in executing campaign concepts, seasonal initiatives, and ongoing content needs with a strong emphasis on design accuracy and aesthetic appeal.

• This position involves active participation in early-stage creative development, including trend research, mood board creation, and visual reference gathering to support the Art Director.

• The role requires a hands-on approach for someone with robust design fundamentals, a keen understanding of fashion and culture, and a drive for creative growth within a dynamic brand setting.

📝 Enhancement Note: The job description clearly indicates a hybrid work arrangement. While specific days in office are not mentioned, it's standard for hybrid roles in creative departments to require 2-3 days per week in the office to facilitate collaboration and in-person feedback sessions essential for creative development.

📈 Primary Responsibilities

• Develop and produce a wide range of graphic design assets for various channels, including digital platforms, social media campaigns, e-commerce sites, email marketing, in-store retail materials, public relations collateral, and paid media advertisements.

• Translate approved creative concepts and art direction from the Art Director into polished, on-brand visual outputs that align with campaign objectives and brand guidelines.

• Create design assets that adhere to specific format, size, technical specification, and production standards required for each channel, ensuring print-readiness and digital optimization.

• Support the execution of integrated marketing initiatives, including campaign launches, seasonal product edits, featured product stories, promotional events, and continuous content creation efforts.

• Prepare and finalize print-ready files for production, ensuring accuracy in color profiles, bleeds, and resolution, as well as optimized digital files for web and social media platforms.

• Design engaging presentations, internal communication decks, campaign performance recaps, and other branded materials as needed to support cross-functional teams.

• Maintain visual consistency across all consumer touchpoints while adapting creative treatments and assets to suit the unique requirements and best practices of different channels and formats.

• Ensure all delivered creative work consistently meets established brand standards, quality expectations, project timelines, and overarching business objectives.

• Assist the Art Director with junior-level art direction tasks, including conducting thorough trend research, developing inspiring mood boards, gathering relevant visual references, defining creative territories, and contributing to exploratory concept development.

• Actively participate in creative brainstorms, contributing innovative ideas for upcoming campaigns, photo/video shoots, content strategies, retail experiences, and seasonal marketing initiatives.

• Collaborate closely with the Art Director and the broader creative team throughout the entire creative development process, from initial concept to final asset delivery.

• Bring a strong awareness and understanding of current fashion trends, popular culture, youth markets, social media dynamics, and evolving visual language to inform design decisions.

• Incorporate constructive feedback effectively from stakeholders and the Art Director, continuously striving to develop creative, conceptual, and technical design skills.

• Partner cross-functionally with Brand, Content, Digital, E-commerce, Retail, and Marketing teams to ensure creative deliverables are aligned with broader strategic goals and business needs.

• Contribute to the ongoing evolution and refinement of the Call It Spring visual identity, ensuring all creative output remains aligned with established brand guidelines while exploring new creative avenues.

📝 Enhancement Note: The responsibilities clearly delineate a 75/25 split between execution/production and development/collaboration, indicating a role that is primarily hands-on with design software but also provides opportunities for creative input and concept development support. This suggests the candidate will be expected to deliver a high volume of polished assets while also contributing to the strategic creative direction.

🎓 Skills & Qualifications

Education:

• A Diploma or Bachelor’s Degree in Graphic Design, Visual Communication, Advertising, or a closely related field is required.

• Equivalent professional experience, substantiated by a compelling portfolio, will also be considered. Experience:

• A minimum of 3 to 4 years of professional experience in graphic design, preferably within a creative agency, marketing department, fashion, retail, or dedicated brand environment.

• Proven experience designing for a variety of channels, including digital, social media, e-commerce, email marketing, and print.

• Demonstrated experience in campaign execution, content development, and creating assets tailored for specific marketing platforms. Required Skills:

• Strong Portfolio: A robust portfolio is essential, showcasing exceptional skills in layout design, typography, branding, digital design, and visual storytelling.

• Adobe Creative Suite Proficiency: Advanced proficiency in Adobe Illustrator, InDesign, and Photoshop is mandatory for daily tasks and asset creation.

• Layout & Typography: Excellent eye for composition, grid systems, hierarchy, and effective typographic application.

• Brand Consistency: Ability to maintain brand integrity and visual consistency across diverse platforms and campaigns.

• Digital Design Fundamentals: Understanding of web design principles, file optimization for digital use, and responsive design considerations.

• Print Production Knowledge: Familiarity with print production processes, file preparation, color management, and pre-press requirements.

• Visual Storytelling: Capacity to communicate brand narratives and product features effectively through compelling visual design.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy in all deliverables.

• Fashion & Culture Awareness: A strong awareness of current fashion trends, youth culture, social media aesthetics, and emerging visual languages.

Preferred Skills:

• Figma Proficiency: Experience with Figma for collaborative design and prototyping is a significant advantage.

• Motion Graphics/Video Editing: Basic knowledge or experience in motion graphics (e.g., After Effects) or video editing is a plus.

• AI Creative Tools: Familiarity with Artificial Intelligence tools used in creative design processes.

• E-commerce Platform Design: Experience designing specifically for platforms like Shopify.

• Email Marketing Platform Design: Experience designing for platforms such as Klaviyo.

• Art Direction Support: Exposure to or experience assisting with art direction, concept development, mood boarding, or campaign ideation.

• Fashion/Retail Brand Experience: Prior work experience within the fashion, beauty, lifestyle, retail, or youth-culture brand sectors.

📝 Enhancement Note: The "3-4 years of experience" combined with "junior-level art direction support" suggests this role is ideal for a designer who is ready to move beyond pure execution and begin contributing more strategically to creative concepts, bridging the gap between a junior designer and a mid-level art director.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Showcase: A curated selection of high-quality graphic design projects demonstrating versatility across digital, social, e-commerce, and print media.

• Brand Application Examples: Specific examples of how you have applied and maintained brand guidelines across various marketing materials and channels.

• Campaign Execution Case Studies: At least one detailed case study showcasing your role in executing a full campaign, from concept adaptation to final asset delivery, highlighting challenges and solutions.

• Technical Proficiency Demonstration: Visual evidence of your skills in layout, typography, and visual hierarchy, clearly executed within Adobe Creative Suite.

• E-commerce/Email Design Samples: If applicable, include examples of designs created for e-commerce platforms (e.g., website banners, product pages) or email marketing campaigns.

Process Documentation:

• Workflow Visualization: Be prepared to discuss your typical design workflow, from receiving a brief to final asset delivery, including how you manage feedback and revisions.

• Brand Guideline Adherence: Demonstrate your understanding of how to interpret and consistently apply brand guidelines in your design process.

• File Management & Production Standards: Be ready to explain your process for organizing design files and preparing them for both digital and print production, ensuring all technical specifications are met.

• Collaboration & Feedback Integration: Discuss your approach to collaborating with Art Directors, marketing teams, and other stakeholders, and how you incorporate feedback to refine designs.

📝 Enhancement Note: While the job description doesn't explicitly ask for a portfolio, the responsibilities heavily imply it. Candidates should prepare a digital portfolio that highlights their ability to execute a high volume of on-brand creative assets and showcase their understanding of fashion/retail aesthetics. Including process examples within the portfolio (e.g., showing mood boards or initial concepts alongside final designs) would be highly beneficial.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Graphic Designer with 3-4 years of experience in Montreal, Quebec, the estimated annual salary range is CAD $55,000 - $75,000. This range accounts for the company's established presence and the specific requirements of the role. Benefits:

• Meaningful Recognition: Opportunities for professional acknowledgment and appreciation of contributions.

• Flexible Work Options: Hybrid work model allowing for a balance between in-office collaboration and remote work.

• On-site Perks: Potential for amenities or conveniences at the Montreal office location.

• Generous Discounts: Employee discounts on ALDO Group products (ALDO, Call It Spring, etc.).

• Health and Wellness Programs: Likely includes comprehensive health, dental, and vision insurance.

• Retirement Savings Plan: Potential for a company-sponsored pension or RRSP matching program.

• Paid Time Off: Includes vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and skill enhancement relevant to design and the fashion industry.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The hybrid model offers flexibility in structuring the work week, with core hours likely established for team collaboration.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for a Graphic Designer with 3-4 years of experience in Montreal. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The listed benefits are derived from the "About the ALDO Group" section and general industry offerings for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (Footwear, Handbags, Accessories)

Company Size: Large (Over 1,500 stores globally, significant international presence)

Founded: Over 50 years ago. The ALDO Group has a long-standing history in the fashion industry, indicating a culture that blends established practices with a drive for contemporary relevance, particularly through brands like Call It Spring.

Team Structure:

• Creative Team: The Graphic Designer will report to the Art Director within a dedicated creative team. This team likely includes other designers, copywriters, and potentially content creators.

• Cross-Functional Collaboration: Close partnerships are expected with Brand, Content, Digital, E-commerce, Retail, and Marketing departments, requiring strong communication and collaboration skills.

• Reporting Hierarchy: The role is positioned to support the Art Director, suggesting a clear reporting structure within the creative function.

Methodology:

• Brand-Centric Approach: Design work is driven by the established visual identity and marketing objectives of the Call It Spring brand.

• Data-Informed Creativity: While primarily a creative role, awareness of fashion, culture, and youth trends suggests a data-informed approach to creative development, leveraging insights into consumer preferences and market dynamics.

• Agile Execution: The fast-paced nature of fashion retail implies a need for efficient and agile creative execution to meet seasonal demands and campaign timelines.

• Collaborative Development: The role emphasizes teamwork, brainstorming, and incorporating feedback from various stakeholders to refine creative output.

Company Website: www.aldogroup.com

📝 Enhancement Note: The company's long history and multi-brand portfolio suggest a structured yet dynamic environment. The focus on "people, the planet, and its partners" in their ethos, alongside a commitment to "diversity of backgrounds, perspectives, and identities," indicates a culture that values inclusivity and ethical practices.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, bridging the gap between junior execution and more senior creative strategy. It offers a solid foundation in brand creative execution within a large, established fashion retail organization.

Reporting Structure: The Graphic Designer reports directly to the Art Director. This provides a clear line of mentorship and guidance, with opportunities to learn from a more experienced creative leader. The role also involves significant collaboration with various cross-functional teams.

Operations Impact: While not a traditional "operations" role in the sense of revenue or sales operations, this Graphic Designer plays a critical role in the Go-To-Market (GTM) strategy by shaping the visual communication of the Call It Spring brand. Effective visual assets directly influence brand perception, customer engagement, conversion rates on digital platforms, and overall brand equity. The quality and consistency of design work directly impact the success of marketing campaigns and sales initiatives.

Growth Opportunities:

• Creative Skill Advancement: Opportunity to deepen expertise in digital design, campaign execution, and potentially explore motion graphics or advanced design software.

• Brand Strategy Contribution: With experience, the designer can contribute more significantly to early-stage creative development, concepting, and understanding brand strategy.

• Art Direction Development: Through mentorship from the Art Director and exposure to campaign ideation, there's a pathway to developing stronger art direction capabilities.

• Specialization: Potential to specialize in specific areas like e-commerce design, social media content creation, or campaign creative development.

• Internal Mobility: As part of a large group, opportunities may arise to work on other brands within the ALDO Group portfolio or move into more senior creative roles.

📝 Enhancement Note: The role's emphasis on supporting early-stage creative development and junior-level art direction indicates a clear growth path towards more senior creative positions within the organization.

🌐 Work Environment

Office Type: The role is based in Montreal, Quebec, Canada, and operates under a hybrid work arrangement. This suggests a professional office environment that also accommodates remote work flexibility.

Office Location(s): Montreal, Quebec, Canada (Postal Code: H4N 2B3). This location likely provides access to a vibrant creative community and urban amenities.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate collaboration through team meetings, brainstorm sessions, and in-person feedback, particularly for creative projects.

• Creative Resources: Access to necessary design software (Adobe Creative Suite, potentially Figma) and potentially other creative tools and technologies.

• Team Interaction: Opportunities to connect with the Art Director, fellow designers, and cross-functional marketing and brand teams, fostering a dynamic creative exchange.

• Brand Immersion: Being part of a fashion retail company means the workspace is likely infused with the brand's aesthetic and culture, providing daily inspiration.

Work Schedule: A standard 40-hour work week is anticipated. The hybrid model allows for flexibility in scheduling, with some days spent in the office for collaborative work and others working remotely. The fast-paced nature of fashion retail may sometimes require flexibility to meet campaign deadlines.

📝 Enhancement Note: The hybrid nature of the role implies a modern workspace designed to balance focused individual work with collaborative team activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications, experience, and creative style.

• Portfolio Presentation & Interview: Candidates will likely be asked to present their portfolio to the hiring manager (Art Director) and potentially other creative team members. This will involve discussing specific projects, design process, problem-solving approaches, and how their work aligns with the Call It Spring brand.

• Skills Assessment/Creative Challenge: A potential take-home assignment or in-person exercise to evaluate design skills, speed, and ability to interpret a brief under timed conditions. This might involve creating a small set of assets based on a brand scenario.

• Cross-Functional Interview: An opportunity to meet with members of the marketing, brand, or digital teams to assess collaboration skills and cultural fit.

• Final Interview: A discussion with senior leadership or HR to finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in layout, typography, branding, and digital/social design, with a focus on fashion or retail if possible.

• Showcase Process: For key projects, include initial concepts, mood boards, or sketches to demonstrate your thought process and how you arrived at the final design.

• Highlight Brand Alignment: Clearly articulate how your designs align with the specific brand's identity and objectives, especially for Call It Spring.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., engagement rates for social posts, conversion uplift for e-commerce banners).

• Technical Proficiency: Ensure your portfolio clearly demonstrates proficiency in Adobe Creative Suite and any other relevant tools.

• Tailor Presentation: Be prepared to speak to each project, explaining your role, the challenge, your solution, and the outcome.

Challenge Preparation:

• Understand the Brand: Thoroughly research Call It Spring's current marketing campaigns, visual identity, target audience, and brand voice.

• Practice with Adobe Suite: Be comfortable executing tasks quickly and efficiently within Illustrator, InDesign, and Photoshop.

• Think Strategically: For any creative challenge, consider not just the aesthetics but also the objective of the design and how it serves the brand and target audience.

• Prepare for Timed Exercises: Practice creating design assets within specific time constraints, focusing on delivering a polished outcome.

📝 Enhancement Note: The emphasis on "junior-level art direction support" and "early-stage creative development" suggests interviewers will be looking for candidates who can not only execute but also contribute ideas and understand the conceptual side of design. Demonstrating an understanding of fashion trends and culture will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, icons, and illustrations.
  • InDesign: Crucial for layout design, multi-page documents, presentations, and print collateral.
  • Photoshop: Key for image manipulation, retouching, digital asset creation, and web graphics.

• Figma: Preferred for collaborative design, prototyping, and UI/UX elements, especially for digital and e-commerce assets.

Analytics & Reporting:

• While not a direct responsibility, understanding how design assets perform is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) that track engagement and conversion rates for digital content would be advantageous. CRM & Automation:

• E-commerce Platforms: Experience with platforms like Shopify for designing website banners, product page elements, and promotional graphics.

• Email Marketing Platforms: Familiarity with tools such as Klaviyo for designing visually appealing and effective email campaigns.

Integration:

• Understanding how design assets are integrated into various platforms (CMS, email systems, social media schedulers) is important for ensuring proper implementation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a hard requirement. Experience with Figma, Shopify, and Klaviyo is listed as an asset, indicating these are highly desirable skills that will make a candidate stand out.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and visually compelling designs that resonate with the target audience.

• Brand Stewardship: A commitment to upholding and evolving the Call It Spring visual identity with integrity and consistency.

• Collaboration & Teamwork: Fostering a supportive environment where ideas are shared, feedback is constructive, and collective success is prioritized.

• Efficiency & Timeliness: Delivering high-quality creative assets within tight deadlines, reflecting the fast-paced nature of the fashion industry.

• Fashion & Culture Savvy: Maintaining a pulse on current trends in fashion, youth culture, and digital aesthetics to keep the brand relevant.

• Inclusivity: As highlighted in the company's culture statement, valuing diversity and creating an equitable work environment.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with Brand, Content, Digital, E-commerce, Retail, and Marketing teams to ensure creative aligns with broader business objectives.

• Feedback Loop: Open communication and a willingness to integrate feedback from the Art Director and other stakeholders throughout the creative process.

• Proactive Contribution: Encouraging team members to proactively share ideas, contribute to brainstorms, and offer creative solutions.

• Shared Vision: Working towards a common goal of elevating the Call It Spring brand through impactful visual communication.

📝 Enhancement Note: The company's stated commitment to "people, the planet, and its partners" and "diversity of backgrounds, perspectives, and identities" suggests a culture that is not only focused on creative output but also on ethical practices and a positive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Trend Relevance: The primary challenge will be to maintain the established Call It Spring brand identity while incorporating current fashion and cultural trends to keep the brand fresh and appealing to a young audience.

• High Volume of Deliverables: Managing a consistent output of design assets across multiple channels under tight deadlines common in the fashion retail cycle.

• Adapting to Evolving Digital Platforms: Staying current with the rapidly changing landscape of social media, e-commerce, and digital marketing trends to ensure designs are effective.

• Incorporating Feedback: Effectively navigating and integrating feedback from various stakeholders, ensuring creative integrity while meeting business needs.

• Developing Conceptual Skills: Transitioning from primarily executing approved concepts to actively contributing to early-stage creative development and ideation.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to deepen proficiency in Adobe Creative Suite and gain experience with tools like Figma, motion graphics software, or AI creative tools.

• Art Direction Mentorship: Direct guidance from the Art Director on creative concept development, mood boarding, visual strategy, and campaign ideation.

• Brand Strategy Insight: Gaining a deeper understanding of how creative design contributes to overall brand strategy, marketing objectives, and Go-To-Market (GTM) plans.

• Fashion & Retail Industry Knowledge: Immersive experience within the fashion retail sector, providing valuable insights into consumer behavior, market dynamics, and industry best practices.

• Cross-Functional Exposure: Learning how creative functions integrate with other business units like Marketing, E-commerce, and Retail.

📝 Enhancement Note: The role is designed to foster growth, providing exposure to various facets of brand creative and marketing, with clear opportunities to develop from an execution-focused designer to a more conceptually driven creative contributor.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a visual concept for a fashion brand." (Focus on your workflow, research, and ideation stages.)

• "How do you ensure brand consistency across diverse digital and print platforms, especially for a brand like Call It Spring?" (Highlight your understanding of brand guidelines and adaptation strategies.)

• "Walk us through a campaign you worked on. What was your role, what challenges did you face, and how did your design contribute to its success?" (Prepare a specific case study from your portfolio.)

• "How do you stay updated on fashion trends, youth culture, and emerging visual languages, and how do you incorporate these into your design work?" (Demonstrate your cultural awareness and proactive learning.) Company & Culture Questions:

• "What interests you about working for The ALDO Group, specifically the Call It Spring brand?" (Research the brand's mission, values, and recent campaigns.)

• "How do you approach collaboration with Art Directors and cross-functional teams like Marketing or E-commerce?" (Emphasize your teamwork and communication skills.)

• "Describe a time you received constructive criticism on your design work. How did you handle it, and what was the outcome?" (Showcase your ability to receive and act on feedback.)

• "How do you see your design contributions impacting the overall success of the Call It Spring brand?" (Connect your skills to business objectives like brand perception and customer engagement.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio presentations as stories – introduce the client/brand, the challenge, your creative solution (highlighting your process), and the results or impact.

• Visual Clarity: Ensure your digital portfolio is well-organized, easy to navigate, and features high-resolution images. Use clear headings and concise descriptions for each project.

• Brand Relevance: For Call It Spring, emphasize projects that showcase an understanding of fashion, youth culture, and digital-first aesthetics. If you have e-commerce or social media design examples, make them prominent.

• Tool Proficiency: Be ready to discuss the specific tools you used for each project and why you chose them. If you have Figma, Shopify, or Klaviyo experience, be prepared to showcase it.

• Concise & Engaging: Aim for a presentation that is engaging but respects the interviewer's time. Be prepared to answer questions about any aspect of your work.

📝 Enhancement Note: The interview process will likely focus on assessing both technical design skills and the candidate's ability to think creatively within a brand context, collaborate effectively, and understand current cultural and fashion trends relevant to the Call It Spring target audience.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on the ALDO Group careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience in fashion, retail, digital design, and campaign execution. Ensure your portfolio prominently features relevant work, especially any projects demonstrating an understanding of youth culture, fashion aesthetics, and digital/social media design.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite (Illustrator, InDesign, Photoshop) and any experience with Figma, Shopify, or Klaviyo. Quantify achievements where possible (e.g., "Designed assets that increased engagement by X%").

• Interview Preparation: Practice articulating your design process, creative problem-solving skills, and how you interpret brand guidelines. Prepare to present your portfolio and discuss specific projects in detail, focusing on your contribution and the impact of your designs.

• Company Research: Thoroughly research The ALDO Group, Call It Spring, their brand values, recent campaigns, and target demographics. Understand their commitment to diversity and sustainability. Be prepared to discuss why you are a good cultural fit for their organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions based on the provided information. All details, including salary estimates and specific interview processes, should be verified directly with The ALDO Group Inc. / Le Groupe Aldo Inc. hiring team before making application decisions.