Graphic Designer ( Brand & Social Media Focus)

📍 Job Overview

Job Title: Graphic Designer (Brand & Social Media Focus)

Company: webook.com

Location: Casablanca, Casablanca-Settat, Morocco

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 30, 2026

Experience Level: Mid-Senior (4-6 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead brand identity stewardship, ensuring visual consistency and adherence to brand guidelines across all platforms and communications.

• Design compelling, platform-optimized graphics and visual assets for high-impact social media campaigns and digital marketing initiatives.

• Develop and maintain a comprehensive library of brand collateral, including presentations, brochures, and internal communications.

• Collaborate closely with marketing and product teams to translate strategic objectives into impactful visual solutions for major campaigns and product launches.

• Organize and manage the digital asset management (DAM) system, ensuring efficient access to all brand-related files.

📝 Enhancement Note: This role is positioned as a critical Brand and Social Media Graphic Designer, implying a significant responsibility for not only creative execution but also for the strategic guardianship of the company's visual identity. The emphasis on "stewardship" and "guarding" suggests a need for a designer who understands brand architecture and can enforce standards rigorously, not just create aesthetically pleasing visuals.

📈 Primary Responsibilities

• Brand Guidelines Management: Create, refine, and enforce comprehensive brand style guides, templates, and asset libraries to ensure a unified visual presence.

• Brand Collateral Design: Design high-quality, on-brand materials such as presentations, brochures, white papers, internal communications, signage, and merchandise.

• Campaign Conceptualization & Execution: Develop innovative design concepts for major campaigns, product launches, and brand initiatives, ensuring alignment with overall marketing strategy.

• Social Media Content Creation: Design engaging and platform-optimized graphics (static and animated/GIFs) for key social channels including Instagram, Facebook, LinkedIn, Twitter/X, and TikTok.

• Digital Marketing Support: Collaborate with the marketing team to rapidly develop visual assets for fast-paced social media and digital marketing campaigns.

• Web Design Support: Provide design support for the website, including banners, iconography, and image optimization, maintaining visual consistency with the overall brand.

• Quality Control & Review: Review and approve designs produced by other team members or external vendors to ensure strict adherence to brand standards.

• Digital Asset Management (DAM): Organize, maintain, and optimize the DAM system for all logos, imagery, and brand-related files, ensuring accessibility and version control.

📝 Enhancement Note: The responsibilities highlight a dual focus on brand integrity and rapid digital content creation. The requirement to "review and approve designs produced by other team members or external vendors" indicates a senior-level responsibility that goes beyond individual contribution to team oversight in design quality.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent practical experience).

Experience: 4-6 years of professional experience as a Graphic Designer, with a strong portfolio showcasing brand development and digital/social media work.

Required Skills:

• Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop).

• Sound working knowledge of Artificial Intelligence and generative AI tools.

• Solid understanding of design principles for web and social media, including optimal sizing, resolution, and accessibility standards.

• Proven ability to develop and enforce brand guidelines and maintain visual consistency.

• Strong portfolio demonstrating excellent typography, color, composition, and brand strategy.

• Experience designing engaging social media graphics (static and animated/GIFs).

• Ability to manage and organize digital assets effectively.

Preferred Skills:

• Experience with digital asset management (DAM) systems.

• Familiarity with video editing or motion graphics software for animated content.

• Understanding of performance metrics related to social media visuals.

• Experience in the event ticketing or experience platform industry.

📝 Enhancement Note: The requirement for "sound working knowledge of Artificial Intelligence and generative AI" is a key differentiator for this role, suggesting the company is looking for a designer who can leverage emerging technologies for creative ideation and asset generation, potentially increasing efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse, and well-organized digital portfolio that clearly demonstrates an excellent eye for typography, color, composition, and brand strategy.

• Specific examples showcasing brand identity development, including logo variations, style guides, and brand collateral.

• A dedicated section highlighting social media graphics for various platforms, including examples of static, animated, and GIF content.

• Case studies demonstrating the design process from concept to execution for key campaigns or product launches.

Process Documentation:

• Examples of how brand guidelines were created, documented, and enforced within previous roles.

• Demonstrations of workflow for social media content creation, from brief to final asset delivery.

• Evidence of experience in organizing and managing digital asset libraries or DAM systems.

• Visuals that showcase collaboration with marketing teams on campaign execution and asset development.

📝 Enhancement Note: The portfolio requirements emphasize not just the final output but also the designer's process and strategic thinking. Applicants should be prepared to articulate their approach to brand guardianship, social media content strategy, and asset management, demonstrating a structured and efficient design methodology.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Senior Graphic Designer with 4-6 years of experience in Casablanca, Morocco, the estimated annual salary range is between MAD 240,000 and MAD 360,000. This range accounts for the specialized focus on brand and social media, expertise in Adobe Creative Suite, and knowledge of generative AI.

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off: Generous annual leave, public holidays, and sick leave.

• Professional Development: Opportunities for training, workshops, and conference attendance to enhance design skills, particularly in AI and social media trends.

• Employee Discounts: Potential discounts on webook.com events and experiences.

• Creative Work Environment: Access to modern design tools and a collaborative workspace.

• Career Growth: Potential for advancement within the design or marketing team as the company expands globally.

Working Hours:

Standard full-time working hours are expected to be approximately 40 hours per week, typically Monday through Friday. While adherence to standard hours is required, there may be flexibility offered for specific project deadlines or campaign pushes, with potential for occasional overtime when necessary, typical for fast-paced marketing environments.

📝 Enhancement Note: The salary estimate is derived from research into Moroccan market rates for experienced graphic designers, adjusted for the specific skill set (brand, social media, AI) and the company's industry (event ticketing, tech). Benefits are inferred based on common offerings for full-time positions in professional services firms in Morocco.

🎯 Team & Company Context

🏢 Company Culture

Industry: Event Ticketing & Experience Platforms. webook.com operates in a dynamic and competitive market, requiring agility, innovation, and a strong focus on customer engagement and experience. The company has achieved significant success, processing over 2 billion SAR in ticket sales, indicating a robust and scalable business model.

Company Size: The provided data does not specify company size, but the description suggests a growing, scaling organization with global expansion plans. This implies a dynamic environment that could range from a mid-sized, established company to a rapidly growing startup.

Founded: The founding date is not provided, but the company's successful track record and global expansion indicate a mature yet forward-thinking organization.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative team.

• This team is expected to include specialists in areas like digital marketing, content creation, and campaign management.

• The role will involve close collaboration with marketing strategists, social media managers, and potentially product marketing.

Methodology:

• Data-Driven Creativity: Emphasis on using data and insights to inform design decisions, especially for social media campaigns and brand performance.

• Agile Campaign Development: Ability to quickly conceptualize and create visual assets for fast-paced marketing initiatives.

• Brand Consistency Focus: Rigorous application of brand guidelines to ensure a unified and professional visual identity across all touchpoints.

• Innovation & Experimentation: Encouragement to explore new design techniques, including AI-generated content, to push creative boundaries.

Company Website: https://www.webook.com (Inferred from company name and job posting)

📝 Enhancement Note: Given the company's focus on events and experiences, the culture likely values creativity, energy, and a passion for creating engaging moments. The global expansion suggests an outward-looking and ambitious mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Senior, indicating that the candidate is expected to operate with a significant degree of autonomy and possess specialized skills. They are beyond entry-level and are expected to contribute strategically to brand development and campaign execution.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or Head of Marketing. This structure suggests opportunities for mentorship from senior design professionals and exposure to broader marketing strategies.

Operations Impact: The Graphic Designer's work will directly influence brand perception, customer engagement on social media, and the overall effectiveness of marketing campaigns. High-quality visual assets are crucial for conveying brand value, attracting customers, and driving ticket sales, thus having a direct impact on revenue and market share.

Growth Opportunities:

• Senior Graphic Designer / Art Director: Progression to leading design projects, mentoring junior designers, and taking on more strategic branding initiatives.

• Brand Manager: Transitioning into a role with broader responsibility for brand strategy, management, and oversight.

• Specialization: Deepening expertise in areas like motion graphics, UI/UX design, or AI-driven design for specialized roles.

• Cross-functional Moves: Potential to move into marketing strategy, content development, or product design roles by leveraging design insights and cross-functional collaboration.

📝 Enhancement Note: The "Operations Impact" section is re-contextualized for a design role, focusing on how visual operations contribute to business objectives like revenue and market share, rather than traditional operational efficiency metrics.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Casablanca, suggesting a traditional office environment. This typically fosters collaboration, spontaneous idea-sharing, and a strong team culture.

Office Location(s): Casablanca, Casablanca-Settat, Morocco. This location offers access to a vibrant business hub and a diverse talent pool.

Workspace Context:

• Collaborative Environment: The on-site nature allows for direct interaction with marketing teams, fostering quick feedback loops and idea generation.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially newer AI tools, supported by the company's tech infrastructure.

• Team Interaction: Opportunities for daily collaboration with colleagues, team meetings, and cross-functional project discussions, crucial for aligning visual output with marketing goals.

Work Schedule: A standard 40-hour work week is typical, aligning with typical business operations. However, the fast-paced nature of social media and campaign launches may necessitate occasional flexibility to meet urgent deadlines.

📝 Enhancement Note: The on-site requirement implies a preference for face-to-face collaboration, which can be advantageous for creative roles that benefit from immediate feedback and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Skills Assessment: A session where you present your portfolio, discussing your design process, strategic thinking behind your work, and how you've applied brand guidelines and created social media assets. This may include a design challenge.

• Technical & AI Proficiency Test: Evaluation of your expertise in Adobe Creative Suite and your understanding/application of generative AI tools.

• Cultural Fit & Team Interview: Discussions with potential team members and hiring managers to assess collaboration style, problem-solving approach, and cultural alignment with webook.com's values.

• Final Interview: A conversation with senior leadership to discuss overall fit, career aspirations, and confirm mutual expectations.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best represent your brand identity and social media design capabilities, showcasing a range of styles and successful campaigns.

• Tell the Story: For each piece, explain the problem, your process, the tools used, your role, and the impact or results achieved (quantify where possible).

• Highlight Brand Stewardship: Demonstrate how you've interpreted and enforced brand guidelines, showing consistency across different mediums.

• Showcase Social Media Savvy: Include examples of platform-specific designs and explain your approach to engagement and optimization for platforms like Instagram, LinkedIn, and TikTok.

• Emphasize AI Integration: If applicable, clearly articulate how you've used AI tools in your workflow and the benefits it brought to the project.

• Professional Presentation: Ensure your digital portfolio is easy to navigate, visually appealing, and free of errors.

Challenge Preparation:

• Understand the Brand: Thoroughly research webook.com's current brand identity, marketing campaigns, and social media presence.

• Anticipate Design Briefs: Prepare for a potential design challenge that might involve creating a social media graphic, a brand asset, or a concept for a new campaign.

• Focus on Strategy: Be ready to explain the strategic thinking behind your design choices, not just the aesthetic elements.

• Time Management: Practice completing design tasks within a specified timeframe, demonstrating efficiency.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and a practical demonstration of skills, particularly in brand consistency and social media content creation, with a specific focus on AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Illustrator, Photoshop, and InDesign for graphic design, asset creation, and layout.

• Generative AI Tools: Sound working knowledge of AI platforms (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly) for ideation, asset generation, and creative exploration.

• Digital Asset Management (DAM) System: Experience with organizing and managing large libraries of digital assets, ensuring version control and accessibility.

Analytics & Reporting:

• Social Media Analytics Platforms: Familiarity with tools used to track the performance of social media graphics and campaigns (e.g., native platform analytics on Instagram, Facebook, LinkedIn, Twitter/X).

• Web Analytics: Basic understanding of how website visuals impact user experience and conversion rates, potentially using tools like Google Analytics.

CRM & Automation:

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing design tasks, workflows, and deadlines.

• Collaboration Platforms: Proficiency in tools like Slack or Microsoft Teams for team communication and file sharing.

📝 Enhancement Note: The explicit mention of "Artificial Intelligence and generative AI" alongside the core Adobe Creative Suite signifies a modern design stack requirement, indicating a company that is embracing cutting-edge technology in its creative operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and the courage to explore new design frontiers, including AI-driven content.

• Brand Integrity: A deep commitment to maintaining a consistent, professional, and impactful brand identity across all communications.

• Collaboration & Teamwork: Fostering an environment where designers work closely with marketing and other teams to achieve shared goals.

• Efficiency & Agility: The ability to produce high-quality work quickly and adapt to the fast-paced demands of social media and campaign marketing.

• Impact-Driven Design: Focusing on creating visuals that not only look good but also achieve specific marketing objectives and contribute to business success.

Collaboration Style:

• Cross-Functional Integration: Proactively engaging with marketing strategists, social media managers, and product teams to ensure design aligns with overall objectives.

• Feedback-Oriented: Openness to constructive criticism and iterative design processes, with a focus on continuous improvement.

• Knowledge Sharing: Willingness to share best practices, design techniques, and insights on emerging trends (especially in AI and social media) with the team.

• Proactive Communication: Clear and consistent communication regarding project status, potential challenges, and design rationale.

📝 Enhancement Note: The emphasis on "Impact-Driven Design" and "Efficiency & Agility" suggests a results-oriented culture where creative output is directly tied to business outcomes and market responsiveness.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Optimization: Ensuring a unified brand voice while adapting designs for the unique requirements and trends of various social media platforms.

• Rapid Content Production: Meeting the high volume and fast turnaround demands of social media and digital marketing campaigns without sacrificing quality.

• Leveraging AI Effectively: Integrating generative AI tools into the workflow in a way that enhances creativity and efficiency, while maintaining brand integrity and originality.

• Staying Ahead of Design Trends: Continuously evolving design skills and aesthetic sensibilities to keep pace with the rapidly changing landscape of digital and social media design.

Learning & Development Opportunities:

• AI Design Workshops: Participating in training sessions focused on mastering generative AI tools for graphic design applications.

• Social Media Design Trends: Access to industry webinars, courses, and conferences focusing on the latest best practices and visual trends in social media marketing.

• Brand Strategy Development: Opportunities to contribute to higher-level brand discussions and strategic planning sessions.

• Mentorship Programs: Guidance from senior design or marketing leaders to foster career progression and skill enhancement.

📝 Enhancement Note: The challenges highlight the dynamic nature of modern graphic design, particularly the integration of AI and the demands of social media. The growth opportunities are geared towards developing specialized skills in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and enforcing brand guidelines when joining a new organization or working on a campaign."

• "How do you approach designing for different social media platforms (e.g., Instagram vs. LinkedIn vs. TikTok), and what metrics do you consider most important for visual success?"

• "Walk us through a campaign where you used generative AI. What was the brief, how did you use AI, and what was the outcome?"

Company & Culture Questions:

• "What excites you about webook.com's mission and its position in the event ticketing market?"

• "How do you see your design style contributing to our brand's evolution and global expansion?"

• "Describe a time you had to collaborate with a difficult stakeholder on a design project. How did you manage it?"

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your professional journey and then dive into specific projects, using a clear problem-solution-result framework.

• Showcase Brand Ownership: For brand-focused pieces, explain your role in defining or maintaining the visual identity and how you ensured consistency.

• Demonstrate Social Media Expertise: Clearly articulate your strategy for creating engaging social content, highlighting platform-specific considerations and any performance metrics.

• Explain Your AI Usage: For any projects involving AI, detail the specific tools, your role in prompting/refining, and the tangible benefits achieved.

• Be Ready for Live Critiques: Prepare to discuss your design choices critically and respond constructively to feedback on your work.

📝 Enhancement Note: Interview preparation advice focuses on demonstrating strategic thinking, practical application of skills (especially AI), and an understanding of how design contributes to business objectives, aligning with the role's emphasis on brand stewardship and campaign impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your digital portfolio through the provided application channel.

• Portfolio Customization: Ensure your portfolio prominently features work related to brand identity development and social media graphics. Tailor your case studies to highlight your process, strategic thinking, and results.

• Resume Optimization: Clearly articulate your 4-6 years of experience, expert-level proficiency in Adobe Creative Suite, and any experience with generative AI. Quantify achievements where possible.

• Preparation for Presentation: Practice presenting your portfolio, focusing on explaining your design process, brand stewardship, and social media content strategy. Be ready to discuss your use of AI tools.

• Company Research: Thoroughly research webook.com, its brand, its current marketing efforts, and its presence on social media to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.