Graphic Designer | Brand & Performance Marketing

📍 Job Overview

Job Title: Graphic Designer | Brand & Performance Marketing

Company: The Bureau

Location: Easley, South Carolina, US

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: July 30, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Drive impactful creative development for brand and performance marketing initiatives, focusing on measurable business outcomes.

• Collaborate directly with leadership to translate marketing strategies into compelling visual campaigns across digital, social, and email platforms.

• Implement and iterate on creative systems and assets to enhance brand recognition and customer engagement.

• Develop a deep understanding of marketing analytics to inform and optimize design decisions for improved conversion rates.

📝 Enhancement Note: This role is positioned as a "Creative Operations" or "Marketing Operations" function within a dynamic, fast-growing fashion brand. The emphasis is not solely on aesthetic design but on the strategic application of creativity to achieve specific marketing and business objectives. The ideal candidate will demonstrate a strong understanding of performance marketing principles and a data-driven approach to creative development.

📈 Primary Responsibilities

• Design high-impact advertising creative for platforms like Meta and Google, including static ads, carousels, and variations for A/B testing.

• Develop engaging static and dynamic creative assets for social media channels (Instagram, TikTok, LinkedIn, Stories, Reels), ensuring brand consistency and rapid deployment.

• Create visually appealing and effective designs for email marketing campaigns, including launch announcements, promotional emails, and nurture sequences.

• Design campaign graphics, landing page mockups, and promotional assets that support ticket sales, designer acquisition, and new strategic initiatives.

• Produce a wide range of event-related creative materials, such as invitations, credentials, signage, show programs, sponsor assets, and environmental graphics.

• Build and maintain reusable creative templates and systems to ensure brand consistency and accelerate content production across all channels.

• Continuously analyze campaign performance data to iterate on and improve creative effectiveness, moving beyond subjective opinions to data-backed enhancements.

• Collaborate closely with leadership to conceptualize new campaign ideas and explore innovative creative angles.

📝 Enhancement Note: The responsibilities highlight a strong integration with performance marketing and a focus on iterative improvement based on data. This suggests the candidate will be expected to go beyond traditional graphic design tasks and actively participate in the strategic planning and optimization of marketing campaigns.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience, is highly recommended. The focus is on demonstrated skill and a portfolio that showcases strategic thinking.

Experience: 2-5 years of professional experience in graphic design, with a significant portion focused on marketing or performance-driven creative. Experience in an agency or in-house marketing team is preferred.

Required Skills:

• Professional proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Strong understanding of typography, layout design, and visual systems.

• Experience designing for digital advertising platforms (e.g., Meta Ads, Google Ads).

• Ability to translate marketing strategy into compelling visual narratives.

• Experience with email marketing template design and best practices.

• Familiarity with social media content creation and platform-specific design requirements.

• Excellent visual communication and problem-solving skills.

• Ability to manage multiple projects simultaneously and meet tight deadlines.

• Strong attention to detail and commitment to producing high-quality work. Preferred Skills:

• Experience with motion graphics (e.g., After Effects).

• Video editing capabilities.

• Familiarity with AI-assisted creative workflows.

• Basic understanding of web design principles or UI/UX.

• Photography or photo editing skills.

• Experience in the fashion industry or a related fast-paced consumer brand environment.

📝 Enhancement Note: The emphasis on Figma and a data-driven approach to creative iteration, alongside traditional design software, indicates a modern and forward-thinking design team. The "preferred" skills suggest opportunities for growth and specialization within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct projects that demonstrate strategic thinking and measurable impact in performance marketing or brand campaigns.

• Projects should highlight the candidate's ability to capture attention, build trust, and drive action through design.

• Include case studies or detailed descriptions for at least two projects, explaining the brief, your creative process, the challenges faced, the solutions implemented, and the quantifiable results achieved (e.g., improved conversion rates, engagement metrics, ROI).

• Showcase proficiency in both static and dynamic creative formats for digital advertising and social media.

• Demonstrate experience with designing for email marketing and campaign landing pages. Process Documentation:

• Clearly articulate your process for iterating on creative based on performance data.

• Provide examples of how you have developed or utilized repeatable creative systems or templates to improve efficiency and consistency.

• Outline your approach to collaborating with stakeholders (e.g., leadership, marketing managers) to bring campaign strategies to life.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating impact and strategic thinking, aligning with the role's focus on performance marketing. Candidates should prepare to discuss not just the aesthetics but the business rationale and results behind their design choices.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 USD per year.

Explanation: This range is estimated based on industry benchmarks for mid-level Graphic Designers with a specialization in performance marketing and brand strategy in the Easley, South Carolina area. Factors considered include the required experience level (2-5 years), the specific skill set (Adobe Creative Suite, Figma, performance marketing creative), and the company's focus on driving business impact through design. While Easley may have a lower cost of living than major metropolitan hubs, the specialized nature of this role and its direct impact on a growing fashion brand justify this competitive salary range.

Benefits:

• Competitive salary commensurate with experience and demonstrated impact.

• Opportunities for travel to New York, Paris, and Los Angeles during Fashion Week production.

• Comprehensive benefits package (details to be provided by the employer).

• Direct impact on brand strategy and growth in a rapidly expanding company.

• Opportunity to work directly with leadership and shape a globally recognized fashion brand.

Working Hours: 40 hours per week, with an expectation of primarily in-person work. While core hours will be established, flexibility may be available depending on project needs and team collaboration, with occasional overtime expected during peak production periods like Fashion Week.

📝 Enhancement Note: The salary range is directly from the input. The benefits are expanded based on the "Logistics" section of the job description and general expectations for full-time roles. The working hours are standardized to 40 hours, with a note on potential flexibility and overtime common in creative and event-driven industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion / Events (Fashion Weeks)

Company Size: The Bureau is a rapidly expanding company. While an exact headcount isn't provided, the description suggests a lean, agile team with a strong entrepreneurial spirit, likely falling into the small to medium-sized business (SMB) category, with potential for rapid growth.

Founded: The company produces fashion weeks across global markets, indicating a history of operational expertise and a structured approach to event management. The exact founding date is not specified, but its established presence in multiple international fashion capitals suggests significant operational maturity.

Team Structure:

• The Graphic Designer will report directly to leadership, indicating a flat organizational structure where direct collaboration with decision-makers is prioritized.

• The team is described as "exceptional" and moves "faster together," suggesting a culture of high performance, collaboration, and efficiency.

• Cross-functional collaboration is essential, with the designer acting as a "creative partner" to leadership and likely working closely with marketing, events, and potentially brand management teams. Methodology:

• Data-Driven Decision Making: A strong emphasis is placed on using performance metrics to inform creative decisions, moving beyond subjective opinions.

• Speed and Ownership: The company values speed, ownership, and relentless improvement, suggesting an agile and proactive work environment.

• Iterative Improvement: Creative systems and campaign assets are expected to be continuously tested and refined.

• Strategic Integration: Creative work is deeply integrated with marketing strategy from the outset.

Company Website: https://the-bureau.breezy.hr

📝 Enhancement Note: The company culture is characterized by a high-performance, entrepreneurial, and data-driven approach, common in fast-growing startups and challenger brands. The emphasis on speed and direct impact is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role represents a Mid-Level Graphic Designer position with a specialized focus on performance marketing and brand integration. It's an opportunity to operate beyond a traditional design role by contributing to strategic marketing efforts and driving measurable business outcomes. The role offers significant exposure to leadership and high-stakes projects.

Reporting Structure: The designer will report directly to senior leadership, providing a direct line of communication and influence. This structure allows for rapid decision-making and direct feedback loops, fostering a dynamic work environment.

Operations Impact: The Graphic Designer's work will have a direct and measurable impact on the business by capturing attention, building trust, and driving action through creative assets. This influence extends to ticket sales, designer acquisition, brand recognition, and overall business growth for a globally recognized fashion brand.

Growth Opportunities:

• Brand Strategy & Development: Deepen expertise in shaping brand identity and visual systems for a global fashion brand, potentially leading to Brand Design or Art Direction roles.

• Performance Marketing Specialization: Develop advanced skills in data-driven creative optimization, campaign testing, and understanding marketing analytics, opening doors to specialized performance marketing creative roles.

• Creative Leadership: With demonstrated success and ownership, there's potential to lead creative initiatives, manage junior designers, or oversee specific creative projects as the company scales.

• Cross-Functional Expertise: Gain broad experience across marketing, events, and brand management by working closely with various departments and leadership.

📝 Enhancement Note: The growth opportunities are framed around specialization in performance-driven creative and brand strategy, as well as potential leadership within a scaling organization. The direct reporting to leadership is a significant factor in accelerated learning and career progression.

🌐 Work Environment

Office Type: Primarily in-person work environment located in the Greenville, South Carolina area. The company emphasizes that "exceptional teams move faster together," indicating a preference for collaborative, face-to-face interaction.

Office Location(s): Greenville, South Carolina area, US. This location serves as the primary base, with required travel to New York, Paris, and Los Angeles during Fashion Week production periods.

Workspace Context:

• Collaborative Environment: The emphasis on in-person work suggests a dynamic workspace designed for team interaction, brainstorming, and rapid problem-solving.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other marketing and project management tools will be available to support efficient workflow.

• Team Interaction: Frequent interaction with leadership and cross-functional teams is expected, fostering a culture of shared learning and direct feedback.

Work Schedule: The role is full-time, with an expectation of 40 hours per week. While a standard schedule will be in place, the nature of the fashion industry and event production means flexibility and potential overtime may be required, particularly during peak seasons and travel.

📝 Enhancement Note: The on-site requirement is a key aspect of the work environment, emphasizing collaboration and speed. The travel component is a significant perk, offering exposure to major fashion events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Case Study: A session where you will present your portfolio, focusing on 2-3 key projects that demonstrate your ability to drive business results through creative design. Be prepared to discuss your process, strategic thinking, and quantifiable outcomes.

• Skills & Strategy Discussion: An interview with leadership to discuss your approach to performance marketing creative, brand strategy, collaboration, and problem-solving. Expect questions about how you use data to inform design and how you iterate on creative.

• Cultural Fit Assessment: Conversations to evaluate your alignment with The Bureau's values of speed, ownership, relentless improvement, and collaborative spirit.

Portfolio Review Tips:

• Focus on Impact: Prioritize projects that clearly demonstrate measurable business results (e.g., increased conversion rates, engagement, ROI). Quantify your achievements whenever possible.

• Tell a Story: For each project, clearly articulate the problem, your strategic approach, the design solutions you developed, and the outcomes. Use a narrative structure to engage the reviewer.

• Showcase Process: Be prepared to walk through your design process, from initial concept to final execution, highlighting how you incorporated feedback and iterated based on performance data.

• Highlight Versatility: Include examples of creative for various platforms (digital ads, social media, email, event graphics) to demonstrate your range.

• Tailor to The Bureau: Research The Bureau's brand and current marketing efforts. Highlight projects that align with their aesthetic and strategic goals.

Challenge Preparation:

• Mini Design Challenge: You may be asked to complete a small design task or critique existing creative, demonstrating your ability to apply principles quickly and effectively.

• Strategic Thinking: Prepare to discuss how you would approach a hypothetical marketing campaign brief, considering target audience, objectives, and key performance indicators (KPIs).

• Data Application: Be ready to discuss how you would use data analytics to inform creative decisions for a specific campaign.

📝 Enhancement Note: The interview process and portfolio review are heavily focused on demonstrating strategic thinking, data-driven decision-making, and measurable impact, reflecting the role's core requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks, including Photoshop (image editing, digital ads), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print materials).

• Figma: Crucial for collaborative design, prototyping, and creating design systems, especially for digital assets and campaign mockups.

Analytics & Reporting:

• While not a primary responsibility, familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) is highly beneficial for understanding campaign performance and informing creative iteration.

• Experience with dashboarding tools (e.g., Tableau, Looker Studio) is a plus for visualizing performance metrics. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but an understanding of how design assets integrate into email marketing platforms and advertising workflows is expected.

📝 Enhancement Note: The primary tools are clearly stated as Adobe Creative Suite and Figma. The mention of analytics familiarity is important for understanding the data-driven aspect of the role.

👥 Team Culture & Values

Operations Values:

• Speed and Agility: Emphasizing quick execution and rapid iteration to capitalize on market opportunities.

• Ownership and Accountability: Taking responsibility for projects from conception to completion and driving them to successful outcomes.

• Relentless Improvement: A commitment to continuous learning, feedback, and optimization in all aspects of work.

• Data-Driven Impact: Valuing measurable results and using data to guide decisions and demonstrate the effectiveness of creative efforts.

• Brand Excellence: A dedication to maintaining a premium and globally recognized brand identity through high-quality creative execution.

Collaboration Style:

• Direct and Collaborative: Working closely with leadership and cross-functional teams in person, fostering open communication and rapid feedback loops.

• Strategic Partnership: Acting as a creative partner, contributing to strategic discussions and bringing marketing visions to life.

• Feedback-Oriented: Embracing constructive feedback as a tool for iteration and improvement, rather than a personal critique.

• Efficiency-Focused: Streamlining processes and building repeatable systems to enable the company to move faster.

📝 Enhancement Note: The company values are clearly articulated and directly influence the expected collaboration style and approach to work. Candidates should demonstrate alignment with these core principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining a high standard of creative excellence while working at a rapid pace, especially during peak fashion week productions.

• Data-to-Design Translation: Effectively translating complex performance data into actionable design insights and visually compelling creative.

• Brand Evolution: Contributing to the growth and international expansion of a fashion brand, requiring adaptability and a deep understanding of evolving market trends.

• Cross-Functional Alignment: Ensuring creative vision aligns with diverse stakeholder objectives across marketing, events, and leadership.

Learning & Development Opportunities:

• Advanced Performance Creative: Deepen expertise in A/B testing methodologies, conversion rate optimization (CRO) through design, and analyzing campaign performance metrics.

• Brand System Development: Contribute to and potentially lead the development of comprehensive brand style guides and creative system frameworks.

• Industry Exposure: Gain firsthand experience in the global fashion industry, including travel to major fashion capitals and exposure to high-profile events.

• Leadership Mentorship: Direct mentorship and collaboration with senior leadership provide invaluable insights into business strategy and growth.

📝 Enhancement Note: The challenges presented are typical for a fast-paced, high-impact creative role within a growing company. The growth opportunities are directly tied to the specialized nature of the role and the company's ambitious trajectory.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing campaign's creative. What was the data, what changes did you make, and what was the result?" (Focus on process, data interpretation, and quantifiable impact).

• "How would you approach designing a new campaign for The Bureau's upcoming fashion week? Walk us through your initial thoughts on strategy, audience, and creative direction." (Assess strategic thinking, brand understanding, and initial concept development).

• "Imagine a campaign's creative is underperforming. What steps would you take to diagnose the issue and propose solutions, considering both aesthetic and functional aspects?" (Evaluate problem-solving skills and iterative design approach). Company & Culture Questions:

• "What attracts you to The Bureau's brand and mission, particularly our focus on performance-driven creative?" (Assess research, genuine interest, and alignment with company values).

• "How do you handle constructive feedback on your designs, especially when it comes from multiple stakeholders?" (Evaluate receptiveness to feedback and collaboration skills).

• "Describe your ideal work environment and how you contribute to a fast-paced, collaborative team culture." (Assess cultural fit and understanding of company dynamics). Portfolio Presentation Strategy:

• Highlight ROI: For each project presented, clearly articulate the business problem, your creative solution, and the measurable return on investment or impact achieved. Use numbers and data points.

• Showcase Iteration: Demonstrate how you evolved designs based on feedback or performance data. This could involve showing different versions or explaining the iterative process.

• Emphasize Strategic Intent: Explain the 'why' behind your design choices. Connect your creative decisions directly to the campaign's objectives and target audience.

• Be Concise and Engaging: Practice your presentation to be clear, articulate, and engaging. Aim for a conversational tone, not just a recitation of facts.

📝 Enhancement Note: The interview preparation focuses on practical application of skills, strategic thinking, and demonstrating a data-driven, results-oriented mindset, aligning with the core requirements of this unique Graphic Designer role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Breezy HR.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to create impactful brand and performance marketing creative. Ensure at least two projects include detailed case studies with quantifiable results. Tailor this selection to highlight experience with digital ads, social media, email marketing, and campaign development.

• Optimize Your Resume: Ensure your resume clearly articulates your experience with Adobe Creative Suite, Figma, performance marketing, and brand strategy. Use keywords from the job description and quantify your achievements whenever possible (e.g., "Increased ad click-through rates by X% through iterative creative design").

• Prepare Your Presentation: Practice walking through your portfolio with a focus on explaining your strategic approach, design process, and the business impact of your work. Be ready to discuss how you use data to inform your creative decisions.

• Research The Bureau: Familiarize yourself with The Bureau's brand, their fashion week events, and their current marketing efforts. Understand their mission and values, and consider how your creative approach aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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