Graphic Designer - BIOTA

📍 Job Overview

Job Title: Graphic Designer - BIOTA

Company: BIOTA Smart Home

Location: West Jakarta, Indonesia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: March 10, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality graphics for a variety of platforms, including digital marketing, social media, product packaging, and promotional materials, to enhance brand presence.

• Collaborate cross-functionally with marketing, product, and sales teams to develop cohesive visual strategies that align with campaign objectives and overall business goals.

• Maintain and uphold the visual integrity and brand guidelines across all company channels and initiatives, ensuring a consistent and professional brand image.

• Research and implement modern design trends and best practices to ensure the brand remains fresh, relevant, and competitive in the smart home technology market.

• Manage multiple design projects simultaneously from concept to completion, ensuring timely delivery of high-quality, impactful visual assets.

📝 Enhancement Note: While the original description focuses on graphic design, this role has significant implications for Marketing Operations and Go-To-Market (GTM) strategies by directly influencing brand perception and the effectiveness of marketing collateral. The successful candidate will need to think beyond static design and consider how visuals support broader GTM objectives and operational efficiency in content creation.

📈 Primary Responsibilities

• Develop compelling visual assets for digital marketing campaigns, including banners, infographics, email templates, and social media graphics, optimized for engagement and conversion.

• Create visually appealing product packaging designs that clearly communicate product features, benefits, and brand identity, adhering to manufacturing and regulatory requirements.

• Design effective promotional materials such as brochures, flyers, presentations, and trade show graphics to support sales initiatives and events.

• Ensure all design outputs are consistent with BIOTA Smart Home's brand guidelines, style guides, and overall marketing strategy.

• Translate complex product features and smart home concepts into easily understandable and aesthetically pleasing visual narratives.

• Iterate on designs based on feedback from stakeholders, ensuring final deliverables meet project requirements and strategic objectives.

• Stay abreast of the latest design software updates, industry trends, and competitive landscape to continuously improve design quality and innovation.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also strategic thinking in visual communication. The candidate must understand how design supports marketing funnel stages and contributes to sales enablement, implying a need for strong stakeholder management and an understanding of GTM processes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: Minimum of 2-3 years of professional experience as a Graphic Designer, with a proven track record in creating impactful visual content for B2C technology or consumer goods companies.

Required Skills:

• Strong proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating a wide range of visual assets.

• Demonstrated ability to develop and execute creative concepts from brief to final production across various media (print, digital, social).

• Excellent understanding of visual hierarchy, typography, color theory, and layout principles.

• Proven experience in designing for digital marketing channels (social media, web banners, email) and understanding of their specific requirements.

• Strong portfolio showcasing a diverse range of design projects, demonstrating creativity, technical skill, and problem-solving abilities.

• Excellent verbal and written communication skills for effective collaboration and feedback incorporation.

• Strong teamwork abilities and experience working effectively within cross-functional teams.

• Detail-oriented approach to work, with a commitment to producing polished and error-free designs.

Preferred Skills:

• Experience with motion graphics or video editing software (e.g., After Effects, Premiere Pro) for dynamic content creation.

• Familiarity with UI/UX design principles and tools (e.g., Figma, Sketch) for designing digital interfaces.

• Knowledge of smart home technology or consumer electronics industry trends.

• Experience with project management tools (e.g., Asana, Trello, Jira) for workflow tracking.

• Basic understanding of marketing automation platforms and their visual asset needs.

📝 Enhancement Note: The preferred skills suggest a candidate who can grow with the role and contribute to a more integrated marketing and product development process, touching upon aspects relevant to marketing operations and user experience design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of 5-7 high-impact design projects that demonstrate versatility across different media (digital marketing, packaging, branding, social media).

• Case studies for at least two projects, detailing the design brief, your creative process, challenges faced, solutions implemented, and the resulting impact or key metrics.

• Examples of maintaining brand consistency across multiple touchpoints and adapting designs for different audience segments.

• Demonstrations of proficiency in Adobe Creative Suite tools, showcasing the technical execution behind the final visual assets.

Process Documentation:

• Showcase examples of how you have collaborated with marketing or product teams, illustrating your role in their campaign planning or product launch processes.

• Include examples of how you have managed feedback and iterated on designs to achieve optimal results, demonstrating a structured design feedback loop.

• If applicable, provide examples of how you have contributed to or followed design system guidelines to ensure brand consistency and efficiency.

📝 Enhancement Note: For a role that interfaces with marketing and product teams, a portfolio that highlights process, collaboration, and measurable outcomes is crucial. This demonstrates an understanding of how design fits into broader operational workflows and contributes to business objectives, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Based on the location (West Jakarta, Indonesia), experience level (2-5 years), and industry (Smart Home Technology), a competitive salary range for a Graphic Designer would typically fall between IDR 8,000,000 to IDR 15,000,000 per month. This estimate considers prevailing market rates, cost of living in Jakarta, and the specialized skills required for this role.

Benefits:

• Competitive monthly salary within the estimated range.

• Opportunities for professional development and training in graphic design and related fields.

• Exposure to innovative smart home technology and product development.

• Inclusive and collaborative work environment with a focus on creativity.

• Potential for career advancement within BIOTA Smart Home as the company grows.

• Standard Indonesian employment benefits, which may include BPJS (health and social security) contributions.

Working Hours: Standard full-time working hours, typically 40 hours per week, Monday to Friday. Flexibility may be offered based on project needs and team collaboration, but core hours are expected for on-site presence.

📝 Enhancement Note: Salary is estimated based on market data for graphic designers in Jakarta with 2-5 years of experience in relevant industries. Benefits are inferred based on standard Indonesian employment practices and typical offerings for tech-focused companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Smart Home Technology. BIOTA Smart Home operates in a rapidly growing and innovative sector, blending consumer electronics, IoT, and software development to create connected living experiences. This industry demands continuous adaptation to new technologies and evolving consumer needs.

Company Size: The provided data does not specify company size, but a "BIOTA Smart Home" suggests a growth-stage company that might range from a startup to a medium-sized enterprise, likely with dedicated marketing and product teams.

Founded: Founded in an era where smart home technology is gaining mainstream traction, BIOTA likely emphasizes innovation, user-centric design, and technological advancement.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with Product Development, Sales, and potentially Customer Support teams to ensure visual consistency and effective communication across all customer touchpoints.

Methodology:

• BIOTA likely employs agile methodologies for product development and marketing campaigns, requiring designers to be adaptable and responsive to evolving project requirements.

• Emphasis will be placed on data-informed design decisions, where visual strategies are evaluated for their effectiveness in driving engagement and conversions.

• A culture of continuous improvement and innovation is expected, encouraging designers to explore new aesthetics and communication techniques.

Company Website: https://biotahome.com/

📝 Enhancement Note: Inferences about company size and founding era are based on the industry and company name. The focus on smart home tech implies a fast-paced, innovative environment where visual communication plays a critical role in product adoption and brand building.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, typically categorized as a mid-level designer (2-5 years of experience). It offers a foundational role within the marketing function, with significant potential for growth into senior design positions or specialized areas like Brand Design, Digital Design, or even UX/UI if skills are developed.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Director, working closely with cross-functional teams. This structure allows for direct mentorship and clear project direction.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, product appeal, and overall Go-To-Market (GTM) strategy by creating the visual assets that communicate value to customers. Strong design can enhance lead generation, customer acquisition, and brand loyalty.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific design areas like motion graphics, UI/UX design, or packaging design, becoming a subject matter expert within the team.

• Leadership Potential: With proven success, the opportunity to mentor junior designers, lead design projects, or even move into a Creative Lead or Art Director role.

• Cross-Functional Exposure: Gain deeper understanding of marketing operations, product development lifecycles, and sales enablement through close collaboration, potentially leading to roles in marketing strategy or product marketing.

• Industry Knowledge: Deepen expertise in the rapidly evolving smart home technology sector, becoming a designer attuned to the unique visual language of this market.

📝 Enhancement Note: The growth analysis emphasizes how a design role within a tech company can evolve into broader operational and strategic marketing functions, providing a clear career path for ambitious candidates.

🌐 Work Environment

Office Type: BIOTA Smart Home likely provides a modern, collaborative office space designed to foster creativity and teamwork. This would include dedicated design workstations and meeting areas.

Office Location(s): West Jakarta, Indonesia. This location offers access to a vibrant business district and a talent pool within the city.

Workspace Context:

• The workspace will likely be equipped with industry-standard design software and hardware.

• Expect a dynamic environment where collaboration and communication are key, with opportunities to interact with diverse teams.

• The office design itself might reflect the company's commitment to innovation and modern aesthetics, potentially serving as inspiration.

Work Schedule: A standard 5-day work week (Monday-Friday) is typical for this role. While core hours will be maintained for team collaboration and on-site presence, some flexibility might be available for project deadlines, particularly in a fast-paced tech environment.

📝 Enhancement Note: The work environment description is tailored to a tech company in a major city, emphasizing collaboration and the use of modern tools, which are crucial for a design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief conversation with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio, discussing specific projects, your design process, problem-solving skills, and technical proficiency with design tools. This may involve a live design exercise or a take-home assignment.

• Cross-Functional Interview: Meeting with members of the marketing, product, or sales teams to assess collaboration style, communication skills, and understanding of their needs.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, CEO) to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to BIOTA's needs (smart home, consumer tech, digital marketing, packaging).

• Tell a Story: For each project, clearly articulate the problem, your approach, the challenges, your solutions, and the impact. Use metrics where possible.

• Highlight Process: Show your thought process, sketches, wireframes, and iterations, not just the final polished designs. This demonstrates how you arrive at solutions.

• Brand Consistency: Include examples where you've successfully applied or developed brand guidelines.

• Be Prepared to Present: Practice presenting your portfolio concisely and engagingly within a set timeframe.

Challenge Preparation:

• Design Exercise: Be ready for a practical design challenge that might involve creating a social media graphic, a banner ad, or a concept for product packaging within a given timeframe.

• Problem-Solving: Prepare to discuss how you would approach a design brief or solve a visual communication problem for a smart home product.

• Brand Application: Practice applying BIOTA's brand identity (if publicly available) to a hypothetical design task.

📝 Enhancement Note: This section provides actionable advice tailored to a design role, emphasizing the portfolio's importance and preparation for specific interview stages common in creative and marketing functions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign is critical for all design tasks, from image manipulation to vector illustration and layout.

• Prototyping/Wireframing Tools: Familiarity with tools like Figma, Sketch, or Adobe XD is highly beneficial for conceptualizing digital interfaces and user flows, especially if UI/UX aspects are involved.

• Motion Graphics/Video Editing: Proficiency in Adobe After Effects or Premiere Pro would be a significant advantage for creating dynamic social media content, explainer videos, or product animations.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/Automation tools are expected for this role, but an understanding of how visual assets are deployed through marketing automation platforms or CRM-integrated marketing tools can be an advantage.

📝 Enhancement Note: This section focuses on the core design software expected, with additional tools that would enhance a candidate's profile for a modern marketing and design role.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring new design approaches and technologies to keep BIOTA at the forefront of smart home aesthetics.

• User-Centricity: Designing with the end-user in mind, ensuring visuals are intuitive, appealing, and effectively communicate product value.

• Collaboration: Valuing teamwork and open communication to achieve shared goals and integrate design seamlessly with marketing and product strategies.

• Quality & Craftsmanship: A dedication to producing high-quality, polished work that upholds brand standards and reflects professionalism.

• Adaptability: Embracing change and evolving trends in design and technology, staying agile in a dynamic industry.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, product, and sales teams to understand their needs and translate them into effective visual solutions.

• Feedback Loop: Open to constructive criticism and actively participating in design critiques to refine work and foster collective improvement.

• Proactive Communication: Keeping stakeholders informed of project progress, potential challenges, and design rationale.

📝 Enhancement Note: These values are inferred based on the industry (tech, innovation) and the nature of a design role that requires significant collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Technology: Keeping design aesthetics and content relevant amidst fast-paced advancements in smart home technology.

• Balancing Brand Consistency with Innovation: Ensuring all designs adhere to brand guidelines while also pushing creative boundaries to stay fresh.

• Translating Technical Concepts: Effectively visualizing complex smart home features and benefits in an engaging and understandable manner for a broad audience.

• Managing Multiple Stakeholder Demands: Juggling feedback and priorities from various departments (Marketing, Product, Sales) to deliver cohesive results.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or learn complementary design tools.

• Industry Trend Workshops: Staying updated on the latest in graphic design, digital marketing, and smart home product aesthetics.

• Portfolio Enhancement Projects: Working on high-visibility projects that can significantly strengthen the designer's professional portfolio.

• Exposure to Product Development: Gaining insights into the product design and development process, which can inform more effective marketing collateral.

📝 Enhancement Note: Challenges are framed to highlight potential learning opportunities, aligning with the growth potential of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a complex technical product. How did you simplify the message visually?" (Focus on problem-solving, communication, and audience understanding.)

• "How do you stay updated on design trends, and how would you apply them to the BIOTA Smart Home brand?" (Assesses creativity, industry awareness, and brand alignment.)

Company & Culture Questions:

• "What interests you about the smart home industry and BIOTA Smart Home specifically?" (Tests genuine interest and research.)

• "How do you handle constructive criticism or conflicting feedback from stakeholders?" (Assesses collaboration and resilience.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, present the "why," "how," and "what" concisely. Focus on the problem, your solution, and the impact.

• Highlight Collaboration: Emphasize how you worked with others, incorporated feedback, and contributed to team goals.

• Showcase Versatility: Demonstrate your range across different design mediums and project types.

• Quantify Impact: Use metrics (e.g., increased engagement, conversion rates, brand recognition improvements) whenever possible to demonstrate the value of your design work.

📝 Enhancement Note: These questions are designed to probe for essential skills and attributes relevant to a Graphic Designer role in a technology-focused company, focusing on both creative and operational aspects.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Ensure your resume highlights achievements and responsibilities directly relevant to graphic design for technology products, digital marketing, and brand consistency. Use keywords from the job description.

• Prepare Your Portfolio: Curate your strongest, most relevant projects. Ensure it's easily accessible (e.g., a personal website, PDF, or dedicated portfolio platform) and includes case studies for at least two projects.

• Research BIOTA Smart Home: Understand their current brand aesthetics, product offerings, and market position. This will help you tailor your application and prepare for interview questions.

• Practice Your Pitch: Be ready to articulate your design philosophy, walk through your portfolio with confidence, and explain how your skills can benefit BIOTA Smart Home.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.