Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Xsolla

Location: Baku, Azerbaijan

Job Type: Full time

Category: Graphic Design / Brand & Creative Operations

Date Posted: May 20, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in bringing Xsolla's brand visuals to life across various touchpoints, including print, digital, and event activations, requiring a strong understanding of visual design and brand consistency.

• The Graphic Designer will be responsible for creating engaging marketing assets and branded merchandise, directly supporting go-to-market strategies and brand storytelling initiatives.

• A key aspect of the role involves meticulous attention to print production processes, ensuring all materials meet prepress standards for high-quality output.

• Collaboration is central to this position, requiring the designer to work closely with stakeholders to deliver creative assets that align with evolving brand needs and company objectives.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and emphasis on brand assets, marketing materials, and event support suggest a strong connection to GTM (Go-To-Market) operations and brand operations. The role requires not just creative execution but also strategic application of design to business objectives.

📈 Primary Responsibilities

• Design and produce a wide range of print collateral, including brochures, flyers, signage, packaging, and event materials, utilizing vector and raster graphics effectively.

• Develop creative concepts and execute designs for branded merchandise, souvenirs, and promotional items for Xsolla's events, campaigns, and internal use.

• Prepare high-resolution artwork for printing, meticulously adhering to prepress standards, color profiles, and bleed requirements to ensure flawless production.

• Create compelling digital assets such as website banners, social media graphics, presentation slides, and email marketing visuals to support marketing campaigns and internal communications.

• Collaborate closely with marketing, product, and event teams to understand project requirements, translate creative briefs into visual concepts, and deliver assets that align with the overall brand strategy.

• Manage multiple design projects simultaneously, prioritizing tasks to ensure timely delivery without compromising visual quality or brand integrity.

• Maintain and organize a comprehensive library of design assets, templates, and brand guidelines, ensuring accessibility and consistency across all organizational outputs.

• Contribute to the continuous evolution of Xsolla's visual identity by staying abreast of design trends and proposing innovative creative solutions.

📝 Enhancement Note: The emphasis on "designing print materials," "branded merchandise," and "digital assets for internal and external use" directly supports GTM functions. The responsibility of "maintaining and managing design assets" is crucial for brand operations efficiency and consistency.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred.

Experience:

• 2-5 years of professional graphic design experience, with a demonstrated track record of creating impactful visual assets.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating and manipulating graphics and layouts.

• Strong command of Figma for collaborative design workflows, prototyping, and digital asset creation.

• Deep understanding of print production processes, including prepress requirements, color management, file preparation, and working with print vendors.

• Solid grasp of branding principles, visual identity systems, and the ability to consistently apply them across diverse media.

• Expertise in designing various marketing materials for both print and digital channels.

• Exceptional attention to detail, ensuring accuracy in typography, color, and layout.

• Excellent organizational and time management skills, with the ability to manage multiple projects and deadlines effectively.

Preferred Skills:

• Experience with motion graphics software such as Adobe After Effects for creating dynamic visual content.

• Proficiency in 3D design software like Cinema 4D for advanced visual asset creation.

• Proven experience in designing custom branded merchandise and large-scale event materials.

• Familiarity with the gaming industry, tech environments, or B2B SaaS companies.

• Basic illustration skills for creating unique visual assets.

📝 Enhancement Note: The required skills in Adobe Creative Suite and Figma, coupled with print production knowledge, are standard for a Graphic Designer role. The "Nice to Have" section, particularly familiarity with the gaming industry and merchandise/event materials, strongly points towards supporting Xsolla's GTM efforts in these specific areas.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of design projects, with a strong emphasis on print collateral, digital marketing assets, and branded merchandise.

• Clear demonstration of how design solutions solved specific business challenges or supported campaign objectives.

• Examples of work adhering to established brand guidelines and visual identity systems.

• Evidence of understanding and application of print production best practices, including prepress file preparation.

Process Documentation:

• Examples of workflow management for design projects, illustrating how tasks were prioritized and executed to meet deadlines.

• Documentation or examples of how design assets were organized, version-controlled, and maintained for future use.

• A demonstration of how feedback was incorporated into design iterations, showing a collaborative and iterative design process.

• Evidence of understanding and applying prepress standards and file preparation workflows for print projects.

📝 Enhancement Note: For a Graphic Designer role supporting GTM, a portfolio is critical. The emphasis should be on demonstrating not just aesthetic skill but also the ability to execute designs that serve marketing and brand objectives, with a clear understanding of production processes.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive base salary.

• Comprehensive health insurance package.

• Opportunities for professional development and training in design software and techniques.

• Paid time off and holidays.

• Potential for performance-based bonuses.

Working Hours:

• Standard full-time work week, typically 40 hours, with flexibility for project deadlines and collaborative sessions.

📝 Enhancement Note: The salary range is an estimate based on general market data for graphic design roles in Baku. Specific compensation will depend on Xsolla's internal compensation structure, the candidate's exact experience, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Global Payment Solutions and Game Industry sectors, providing critical infrastructure for game developers and publishers to accept payments worldwide. This context implies a fast-paced, innovative, and tech-forward environment.

Company Size: Xsolla is a global company with a significant employee base (likely hundreds to thousands, as indicated by typical tech company structures), suggesting a well-established organizational framework with opportunities for structured career growth and cross-functional interaction.

Founded: Founded in 2005, Xsolla has a substantial history in the payments and gaming tech space, indicating a mature company with a proven business model and established market presence.

Team Structure:

• The Graphic Designer will likely be part of the Brand & Creative team, which is a subset of the Marketing or GTM department.

• This team is expected to be collaborative, working closely with marketing managers, brand specialists, and potentially product teams.

Methodology:

• Design processes are expected to be data-informed and aligned with marketing campaign performance, requiring an understanding of how visual assets contribute to business objectives.

• Workflow planning will involve project management tools and close collaboration to ensure timely delivery of assets for global campaigns and events.

• Automation and efficiency practices may be leveraged for asset management and templating to streamline production.

Company Website: https://www.xsolla.com/

📝 Enhancement Note: Xsolla's focus on the gaming industry and global payments means the Brand & Creative team plays a crucial role in how the company is perceived by developers, publishers, and partners worldwide. This role is embedded within a GTM function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at a mid-level (2-5 years of experience). It offers a solid foundation in core graphic design principles applied to business objectives, with opportunities to specialize in areas like brand merchandise or event design.

Reporting Structure: The Graphic Designer will report to a manager within the Brand & Creative or Marketing department, likely working under a Creative Director or similar lead. They will collaborate extensively with marketing, sales, and event teams.

Operations Impact: The Graphic Designer's work directly impacts Xsolla's brand perception, marketing campaign effectiveness, and the overall visual appeal of its GTM initiatives. High-quality design assets are crucial for attracting and retaining clients in the competitive gaming and payments sectors.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as merchandise design, event branding, or motion graphics.

• Skill Advancement: Gain experience with advanced design tools and techniques, potentially leading to senior designer or art director roles.

• Leadership: Progress into a Design Lead or Art Director position, managing projects and mentoring junior designers.

• Cross-functional Movement: Transition into related roles within marketing, brand management, or GTM strategy.

📝 Enhancement Note: The growth path for a graphic designer in a GTM context often involves moving towards more strategic creative roles or specializing in areas that directly drive revenue and brand engagement.

🌐 Work Environment

Office Type: The role is on-site in Baku, Azerbaijan, suggesting a traditional office environment designed for collaboration.

Office Location(s): The specific office location in Baku will be provided by Xsolla. Being on-site allows for direct team interaction and access to company resources.

Workspace Context:

• The workspace is likely to be a dynamic office setting, fostering collaboration among the Brand & Creative team and other departments.

• Access to necessary design software, hardware, and potentially a creative studio environment for photoshoots or material testing.

Work Schedule:

• A standard 40-hour work week is typical for full-time roles.

• While core hours will apply, there might be flexibility to accommodate project deadlines, especially for major events or campaign launches, requiring occasional overtime or adjusted hours.

📝 Enhancement Note: An on-site role in a global company like Xsolla suggests an environment that values in-person collaboration, idea exchange, and a structured workflow, which is beneficial for complex design projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and/or senior designers. This will involve a thorough review of your portfolio, focusing on your process, problem-solving skills, and ability to execute designs aligned with brand objectives. Expect technical questions about software proficiency and print production.

• Creative Challenge/Test: You may be asked to complete a small design task or case study relevant to Xsolla's business to evaluate your creative thinking, execution skills, and adherence to brand guidelines under a time constraint.

• Team/Stakeholder Interviews: Interviews with potential colleagues or stakeholders from marketing or GTM teams to assess collaboration style and communication skills.

• Final Interview: Potentially with a department head or senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills relevant to Xsolla's needs: print collateral, digital marketing assets, merchandise, and event materials.

• Tell a Story: For each project, explain the brief, your role, your design process, the challenges faced, and the outcome (quantify impact if possible).

• Highlight Brand Application: Demonstrate your ability to work within and extend brand guidelines effectively.

• Showcase Technical Skills: Include examples that prove your mastery of Adobe Creative Suite and Figma, and your understanding of print prepress.

• Be Ready to Discuss: Prepare to answer questions about your design choices, software preferences, and how you handle feedback and deadlines.

Challenge Preparation:

• Understand Xsolla: Research Xsolla's brand, its target audience (game developers, publishers), and its current marketing efforts.

• Practice Design Principles: Be ready to apply core design principles (typography, color theory, layout, composition) to a given brief.

• Time Management: Practice completing design tasks within a set timeframe, focusing on delivering a polished, relevant outcome.

• Communication: Prepare to articulate your design decisions clearly and concisely, explaining the rationale behind your choices.

📝 Enhancement Note: The interview process for a design role in a GTM context will heavily emphasize portfolio review and practical design challenges to assess both creative talent and operational execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, digital assets), and InDesign (layout design, print collateral, brochures).

• Figma: Strong experience needed for collaborative design, UI/UX elements for digital assets, and prototyping.

• Microsoft Office Suite / Google Workspace: Proficiency in Word/Docs and PowerPoint/Slides for presentations and documentation.

Analytics & Reporting:

• While not primary tools for this role, an understanding of how design impacts engagement metrics (e.g., click-through rates on banners, social media engagement) is beneficial.

CRM & Automation:

• Not directly applicable for day-to-day design tasks, but awareness of how design assets are deployed through marketing automation platforms or CRM systems can be helpful.

📝 Enhancement Note: The core tools are standard for graphic design, with a specific emphasis on print production capability (InDesign, Illustrator) and collaborative digital design (Figma).

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging visuals that capture attention and communicate effectively.

• Collaboration & Teamwork: A willingness to work closely with cross-functional teams, share ideas, and contribute to a positive team environment.

• Detail-Oriented Excellence: A commitment to high-quality output, accuracy, and adherence to brand standards.

• Efficiency & Timeliness: A focus on delivering projects on schedule without compromising quality, understanding the fast-paced nature of the gaming industry.

• Adaptability: The ability to respond to evolving brand needs and project requirements in a dynamic market.

Collaboration Style:

• Cross-functional Integration: Actively engage with marketing, sales, and event teams to ensure design efforts are aligned with broader GTM strategies.

• Constructive Feedback Culture: Openness to receiving and providing feedback to improve designs and processes.

• Knowledge Sharing: Proactively share design insights, best practices, and new techniques with the team.

📝 Enhancement Note: The culture emphasizes a blend of creative output and operational efficiency, crucial for a GTM-focused design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating innovative ideas into designs that strictly adhere to Xsolla's established brand guidelines and GTM objectives.

• Managing Evolving Project Demands: Adapting quickly to changing priorities and project scopes in a fast-paced global company.

• Global Consistency: Ensuring design assets are culturally relevant and visually consistent across diverse international markets.

• Staying Ahead of Design Trends: Continuously learning and integrating new design techniques and tools to keep Xsolla's visuals fresh and competitive.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and explore motion graphics or 3D design tools.

• Industry Workshops & Conferences: Attending events focused on graphic design, branding, and the gaming/tech industry.

• Mentorship: Learning from senior designers and creative leads within Xsolla.

• Portfolio Expansion: Working on a wide variety of projects that can enhance your professional portfolio.

📝 Enhancement Note: The challenges are typical for a designer in a growing tech company, requiring both creative problem-solving and operational execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a brand with strict guidelines. How did you balance creativity with adherence to the brand?" (Assesses ability to work within constraints)

• "Walk us through your process for designing a piece of print collateral, from brief to final file delivery." (Evaluates workflow, attention to detail, and print expertise)

• "How do you ensure your digital assets are optimized for various platforms and user experiences?" (Tests understanding of digital design best practices)

Company & Culture Questions:

• "What do you know about Xsolla and its role in the gaming industry?" (Tests research and interest)

• "How do you stay updated on the latest design trends, especially within the tech and gaming sectors?" (Evaluates passion for continuous learning)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Assesses cultural fit)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly state the objective, your role, the process, the challenges, and the outcome. Use visuals to support your story.

• Quantify Impact: Wherever possible, provide metrics that demonstrate the success of your designs (e.g., improved engagement, successful event turnout, positive brand reception).

• Showcase Process: Include sketches, mood boards, or early drafts to illustrate your thought process and iterative design approach.

• Highlight Technical Proficiency: Be prepared to discuss your software usage and your understanding of technical requirements like print production and file formats.

• Tailor to Xsolla: Emphasize projects that align with Xsolla's industry, brand, and the specific responsibilities of the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of business objectives, collaboration, and operational efficiency.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Xsolla's careers page.

• Portfolio Customization: Curate your portfolio to prominently feature projects relevant to Xsolla's industry (gaming, payments) and the role's responsibilities (print, digital marketing assets, merchandise). Highlight case studies that demonstrate your design process and impact.

• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, Figma, print production, and branding. Quantify achievements where possible and use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving approaches, and how your skills align with Xsolla's brand and GTM objectives. Prepare specific examples for behavioral questions.

• Company Research: Thoroughly research Xsolla's business, target audience, recent marketing campaigns, and brand identity. Understand their place in the gaming and payment solutions market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---