Graphic Designer

📍 Job Overview

Job Title: Graphic Designer II

Company: Weekday AI (Client Role)

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: July 29, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual assets to strengthen brand identity and achieve business objectives across marketing, product, and internal communications.

• Transform complex ideas and business requirements into compelling visual stories that drive user engagement and brand recognition.

• Collaborate closely with cross-functional teams, including marketing, product, and communications, to deliver polished design solutions.

• Lead medium-to-large design projects, ensuring end-to-end execution and adherence to high standards of creativity and visual excellence.

• Mentor junior designers and contribute to the continuous improvement of creative processes and design systems.

📝 Enhancement Note: This role is a client-facing position through Weekday AI, meaning the candidate will be working for a specific client of Weekday AI. The "Graphic Designer II" title suggests a mid-level position requiring independent project management and potential mentorship capabilities, aligning with 3+ years of experience. The focus on brand identity, marketing, and cross-functional collaboration indicates a strong connection to Go-To-Market (GTM) operations.

📈 Primary Responsibilities

• Design and deliver a wide range of high-quality digital and print assets, including marketing campaigns, presentation decks, event collateral, product graphics, social media creatives, and promotional materials.

• Conceptualize and create visually engaging designs that effectively communicate key messages and complex ideas to target audiences.

• Contribute to the evolution and maintenance of the organization's visual identity, brand guidelines, and reusable design assets to ensure consistency.

• Partner with marketing, product, and other cross-functional stakeholders to understand project requirements, gather feedback, and iterate on creative concepts.

• Provide creative direction for supporting visual elements such as photography, illustrations, motion graphics, or multimedia content as needed.

• Maintain organized design systems, templates, and asset libraries to enhance collaboration and streamline creative workflows.

• Ensure all creative deliverables adhere to branding standards, maintain consistency, and meet quality benchmarks.

• Effectively manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic, fast-paced environment.

• Participate actively in creative reviews, offering constructive feedback and providing guidance to junior designers to elevate the team's overall design output.

• Proactively research and stay updated on emerging design trends, tools, and best practices to continuously innovate and improve creative output.

📝 Enhancement Note: The responsibilities emphasize end-to-end project ownership, cross-functional collaboration, and a strategic contribution to brand evolution, which are key in GTM operations. The mention of mentoring junior designers suggests a step towards leadership within the design function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related creative field is typically expected for a mid-level designer.

Experience: 3+ years of professional experience in Graphic Design, Visual Communication, or a closely related creative discipline.

Required Skills:

• Proven expertise in the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating sophisticated digital and print assets.

• Strong proficiency in Figma for collaborative design workflows and the creation of user-friendly interfaces and digital assets.

• A compelling and diverse portfolio showcasing strong conceptual thinking, effective visual storytelling, comprehensive branding projects, and multi-platform design execution.

• Demonstrated experience in creating engaging marketing collateral, impactful presentation designs, attention-grabbing social media creatives, persuasive product visuals, and cohesive brand assets.

• Solid understanding of fundamental design principles, including typography, layout, color theory, composition, and visual hierarchy.

• Excellent verbal and written communication skills, with a proven ability to collaborate effectively and present creative concepts to cross-functional teams.

• Demonstrated ability to manage multiple projects concurrently, prioritize tasks efficiently, and adapt swiftly to evolving project requirements and deadlines.

• A commitment to meticulous attention to detail and a track record of delivering visually polished, high-quality creative work.

• A proactive and enthusiastic mindset, driven by a passion for innovation, continuous learning, and enhancing brand experiences through impactful design. Preferred Skills:

• Familiarity with responsive design principles and best practices for web and mobile applications.

• Understanding of accessibility standards (e.g., WCAG) to ensure inclusive design solutions.

• Experience with motion graphics or animation software (e.g., After Effects) to create dynamic visual content.

• Knowledge of design systems and their implementation for maintaining brand consistency and efficiency.

📝 Enhancement Note: The requirement for Figma, alongside Adobe Suite, points towards a modern design workflow that often integrates with product and marketing teams, common in GTM operations. The emphasis on a portfolio and conceptual thinking is critical for roles that influence brand perception and campaign effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating end-to-end design process from concept to final execution.

• Include case studies that clearly articulate the design challenge, your role, the creative process, and the impact of your design solutions (quantifiable results are a plus).

• Highlight projects that exhibit strong visual storytelling, brand identity development, and the ability to translate complex ideas into clear visuals.

• Present examples of digital assets (e.g., social media graphics, web banners, presentation decks) and print collateral (e.g., brochures, event materials).

• Demonstrate proficiency in using Adobe Creative Suite and Figma, with examples that reflect your mastery of these tools. Process Documentation:

• Be prepared to discuss your personal design process, including how you approach project briefs, conduct research, brainstorm concepts, iterate on designs, and gather feedback.

• Ability to articulate how you maintain design consistency and adhere to brand guidelines across various projects.

• Demonstrate an understanding of how design integrates with broader marketing and GTM strategies, and how you measure design effectiveness.

📝 Enhancement Note: For a Graphic Designer role, especially one with a "II" designation, a portfolio is not just a collection of work but also a demonstration of problem-solving and strategic thinking. The emphasis on case studies and process documentation aligns with GTM operations' need for measurable impact and structured execution.

💵 Compensation & Benefits

Salary Range: INR 22,00,000 - INR 40,00,000 LPA (Lakhs Per Annum) This range is based on the provided information and industry benchmarks for a mid-level Graphic Designer in Bengaluru, India, with 3+ years of experience. The higher end of the range reflects specialized skills or exceptional portfolio quality.

Benefits:

• Full-time employment benefits as per Indian labor laws.

• Potential for professional development and skill enhancement opportunities.

• Exposure to diverse design projects across various industries through Weekday AI's client network.

• Collaborative and creative work environment.

• Opportunities for mentorship and career progression within design functions.

Working Hours: Approximately 40 hours per week, typical for full-time roles. Flexibility may be offered based on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range provided is quite high for a standard Graphic Designer role in India, even at mid-level. This suggests that Weekday AI's client is likely a well-funded startup or a large enterprise seeking top-tier talent, or that the role involves a significant strategic component beyond typical execution. The lack of specific benefits listed is common for initial job postings, but candidates should inquire during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI (as implied by "Weekday AI" and the nature of client work)

Company Size: This role is for a client of Weekday AI, so the exact company size is unknown. However, Weekday AI itself likely operates as a talent platform or agency, suggesting a dynamic, service-oriented environment. The client company could range from a well-funded startup to a larger enterprise.

Founded: The founding date of the client company is not specified.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or GTM team within the client organization, working closely with marketing managers, product managers, and content creators.

• There may be a dedicated design team or function within the client's organization, where this role would sit.

• Collaboration will extend to sales, product development, and potentially engineering teams for product-related graphics. Methodology:

• Data-driven design approach, leveraging insights from marketing campaigns and user feedback to inform creative decisions.

• Agile or iterative design processes to accommodate fast-paced project demands and feedback loops.

• Emphasis on brand consistency and strategic alignment of visual assets with overarching business goals.

• Collaborative problem-solving and brainstorming sessions to generate innovative design solutions.

Company Website: https://weekday.works/ (Weekday AI) - The client's website is not directly provided.

📝 Enhancement Note: The "II" in the title implies this role is not entry-level and will likely engage with more complex design challenges and potentially contribute to strategic discussions within the client's GTM efforts. The client's industry (AI) suggests a need for clear, innovative, and potentially complex visual communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer (Graphic Designer II). This level signifies an individual contributor who is expected to work independently on significant projects, demonstrate strong technical and conceptual skills, and potentially guide less experienced designers. The role bridges execution with a degree of strategic input on visual identity and campaign effectiveness.

Reporting Structure: Typically reports to a Creative Director, Design Lead, Marketing Manager, or Head of Brand within the client organization. There may be indirect reporting or strong collaboration with GTM leadership.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, user engagement with products, and internal communications. High-quality visuals are crucial for conveying value propositions, driving conversions, and building a strong brand presence, all key components of successful Go-To-Market strategies.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in specific design areas (e.g., motion graphics, UI/UX) or master new tools and technologies.

• Project Leadership: Take ownership of larger, more strategic design initiatives and potentially lead smaller design projects or specific campaign elements.

• Mentorship: Develop leadership and coaching skills by mentoring junior designers, contributing to team development.

• Career Progression: Potential to advance to Senior Graphic Designer, Art Director, or specialized roles within the design or marketing departments.

• Industry Exposure: Gain experience working with clients in the AI sector, a rapidly evolving and high-demand field.

📝 Enhancement Note: The growth opportunities highlight a path beyond pure execution, offering avenues for specialization, leadership, and strategic contribution within a GTM framework.

🌐 Work Environment

Office Type: On-site in Bengaluru, Karnataka, India. This indicates a traditional office setting that fosters in-person collaboration, team synergy, and direct communication.

Office Location(s): Bengaluru, a major tech hub in India, offering access to a vibrant professional community and resources. Specific office details will depend on the client company.

Workspace Context:

• A collaborative office environment where designers can interact with marketing, product, and other GTM teams.

• Access to necessary design hardware and software.

• Potential for a dynamic workspace that reflects the client's company culture, whether it's a fast-paced startup atmosphere or a more established corporate setting.

• Opportunities for spontaneous brainstorming and feedback sessions with colleagues.

Work Schedule: Standard full-time working hours, likely adhering to Indian business days and times. Some flexibility may be available based on project deadlines and team needs, but the on-site requirement suggests a structured schedule.

📝 Enhancement Note: The on-site nature of the role is crucial for fostering immediate collaboration and team cohesion, which are often valued in GTM teams for rapid iteration and alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with Weekday AI or the client's HR to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A dedicated session with the hiring manager or design team lead to thoroughly review the candidate's portfolio. Expect in-depth questions about design choices, process, and problem-solving.

• Design Challenge/Case Study: Candidates may be asked to complete a short design exercise or present a detailed case study from their portfolio, demonstrating their ability to tackle real-world design problems relevant to the company's needs.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, product, or other departments to assess collaboration skills and understanding of GTM objectives.

• Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and confirm salary expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize those showcasing brand identity, marketing collateral, and digital design.

• Tell a Story: For each project, clearly outline the problem, your specific role, the process you followed (including research and iterations), your creative solutions, and the impact or outcome. Use visuals effectively to illustrate your points.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage their features to achieve specific design outcomes.

• Demonstrate GTM Understanding: If possible, include projects that show an understanding of marketing funnels, campaign goals, or product messaging.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your process for working with non-designers, and how you stay updated on trends.

Challenge Preparation:

• If a design challenge is given, thoroughly understand the brief. Focus on delivering a clear, well-reasoned solution, even if it's not fully polished.

• For case study presentations, practice delivering your narrative concisely and engagingly. Focus on the "why" behind your design decisions.

• Be prepared to discuss how your design work contributes to broader business objectives, such as lead generation, brand awareness, or user acquisition.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates GTM understanding and the potential for a design challenge highlights the operational aspect of this creative role. Candidates need to showcase not just aesthetic talent but also strategic thinking and execution capability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator, Photoshop, InDesign are essential for creating vector graphics, image editing, and layout design for both digital and print.

• Figma: Crucial for collaborative design, prototyping, and creating UI elements for digital platforms. Its integration capabilities are key for modern workflows.

• Presentation Software: PowerPoint, Google Slides, or Keynote for creating compelling presentation decks.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts metrics (e.g., click-through rates, conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or specific marketing analytics dashboards can be a plus. CRM & Automation:

• No direct CRM or automation tool usage is expected for this role, but understanding how design assets are used within CRM campaigns or marketing automation platforms (e.g., email templates) is advantageous.

📝 Enhancement Note: Proficiency in Figma is a strong indicator of a design role that is integrated with product development and digital marketing workflows, common in GTM operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, impactful visual solutions that stand out and resonate with target audiences.

• Collaboration: Working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a unified brand message.

• Attention to Detail: Meticulousness in design execution to ensure quality, consistency, and adherence to brand standards.

• Problem-Solving: Using design as a tool to address business challenges and communicate complex information effectively.

• Continuous Learning: A commitment to staying updated with design trends, tools, and best practices to enhance creative output.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and communications teams to ensure design aligns with business objectives and user needs.

• Feedback-Oriented: Open to receiving and providing constructive feedback to improve designs and foster a culture of continuous improvement.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and creative concepts.

• Team-Oriented: Contributing to a positive and supportive team environment where knowledge sharing and mutual support are encouraged.

📝 Enhancement Note: The emphasis on collaboration, problem-solving, and continuous learning aligns with the dynamic nature of GTM teams, where adaptability and effective communication are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Business Needs: Effectively translating strategic marketing objectives and complex technical information into visually appealing and understandable designs.

• Managing Multiple Stakeholders: Navigating diverse feedback and requirements from various departments to deliver cohesive design solutions.

• Keeping Pace with Trends: Continuously adapting to evolving design trends, tools, and platform best practices, especially in the fast-moving AI sector.

• Measuring Design Impact: Quantifying the effectiveness of design work in terms of campaign performance, user engagement, or brand perception.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or take online courses in advanced design software, motion graphics, UI/UX principles, or specific industry design needs (e.g., AI visualization).

• Cross-functional Exposure: Gaining a deeper understanding of marketing strategies, product development cycles, and sales enablement through collaboration.

• Mentorship Programs: Receiving guidance from senior designers or art directors, and potentially mentoring junior team members.

• Industry Conferences: Attending design or marketing conferences to network and learn about the latest innovations.

📝 Enhancement Note: Addressing these challenges and leveraging the growth opportunities will be key for a designer to excel and advance in a GTM environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity or a key visual for a marketing campaign. How do you ensure it aligns with business objectives?" (Focus on your structured approach, research, and how you connect design to goals.)

• "How do you handle conflicting feedback from different stakeholders on a design project? Provide an example." (Demonstrate your negotiation, communication, and problem-solving skills.)

• "Imagine we need to create visuals for a complex AI product. How would you approach simplifying and communicating its value proposition visually?" (Showcase your ability to translate technical concepts into accessible designs.) Company & Culture Questions:

• "What interests you about working for an AI company, and how do you see your design skills contributing to this industry?" (Research the client's AI focus and articulate your passion.)

• "How do you approach collaboration with non-designers, such as marketing managers or product leads?" (Highlight your communication style and ability to build rapport.)

• "How do you measure the success of your design work? What metrics are important to you?" (Connect your design outcomes to business impact like engagement, conversions, or brand recall.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story for each project: The Challenge, Your Role, The Process, The Solution, The Impact.

• Visual First, Then Explanation: Let your visuals speak first, then provide concise, context-rich explanations. Avoid lengthy monologues.

• Tool Demonstration: Be ready to briefly discuss specific techniques or features you used in Adobe Suite or Figma to achieve certain results.

• Quantify When Possible: If you have metrics showing how your design improved engagement, click-through rates, or brand recognition, include them.

• Engage Your Audience: Ask clarifying questions, pause for reactions, and ensure your presentation is interactive rather than a one-way lecture.

📝 Enhancement Note: Preparing for these types of questions will demonstrate a candidate's strategic thinking, collaborative capabilities, and understanding of design's role within a business context, crucial for GTM operations.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is tailored to showcase projects relevant to marketing collateral, brand identity, and digital asset creation. Highlight any experience with technology or AI clients if applicable.

• Resume Optimization: Update your resume to clearly list your proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Designed social media campaign that increased engagement by X%").

• Interview Preparation: Practice articulating your design process, your experience with cross-functional collaboration, and how your work drives business objectives. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Investigate Weekday AI and try to glean any available information about their typical client profile or the AI industry to demonstrate your interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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