Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Virginia Lottery

Location: Richmond, Virginia, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: August 24, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days in-office)

🚀 Role Summary

• This Graphic Designer role is central to developing and executing visual communication strategies for the Virginia Lottery, impacting brand consistency across all channels.

• The position requires hands-on creation of a wide array of marketing assets, from digital ads to retail point-of-sale materials, demanding strong production workflow management.

• Success hinges on a deep understanding of design principles, print production processes, and the ability to translate brand guidelines into compelling visual narratives for diverse audiences.

• This role is crucial for supporting the Lottery's mission of generating revenue for K-12 public education and other Commonwealth priorities through engaging visual content.

📝 Enhancement Note: While the job title is "Graphic Designer," the emphasis on "digital, print, and retail channels," "advertising, marketing, sales, and organizational initiatives," and "high-volume production workloads" indicates a role with significant operational components, aligning with marketing operations and creative production management within a GTM context. The requirement for robust project and time management, coupled with a hybrid work model, suggests a need for efficient workflow design and execution.

📈 Primary Responsibilities

• Develop and produce visually compelling, brand-consistent creative assets for digital advertising, social media, email marketing, websites, and corporate communications.

• Design and adapt creative assets for retail environments, including point-of-sale (POS) displays, signage, and promotional materials, ensuring effective product visibility and brand presence.

• Manage the end-to-end production process for print materials, such as brochures and collateral, from initial concept and file preparation to ensuring quality execution with print vendors.

• Collaborate closely with marketing, sales, and other internal stakeholders to understand project requirements and deliver creative solutions that align with business objectives and aggressive deadlines.

• Maintain meticulous attention to detail in all design work, ensuring adherence to established brand standards, style guides, and legal requirements for licensed properties and trademarked brands.

• Optimize design assets for various platforms and media, understanding the technical specifications and best practices for each channel to maximize impact and engagement.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet high-volume production workloads and demanding timelines in a fast-paced environment.

• Ensure proper file organization, asset management, and archival processes are followed to maintain a clean and accessible digital asset library.

• Stay current with industry design trends, emerging technologies, and best practices in graphic design, particularly those relevant to gaming, marketing, and public sector communications.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative production. The emphasis on "managing high-volume production workloads," "maintaining exceptional attention to detail," "meeting aggressive deadlines," and "print & production knowledge" points to a role that requires structured workflow management and process optimization within the creative function.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field from an accredited four-year college or university.

• Equivalent professional experience in graphic design may be considered in lieu of a degree. Experience:

• Minimum of 2-4 years of professional graphic design experience, preferably within a corporate marketing department, agency setting, or a government/public sector organization.

• Proven experience in developing a range of assets including digital marketing materials, retail POS displays, brochures, presentations, and other branded communications. Required Skills:

• Advanced proficiency in Adobe Creative Cloud Suite, specifically Illustrator and Photoshop, for professional marketing and communication material creation.

• Strong command of fundamental design principles, including typography, layout design, color theory, branding, and visual storytelling.

• Demonstrated ability to create and adapt design assets for multiple channels, encompassing digital, print, social media, email, web, and retail environments.

• Solid understanding of print production processes, including file preparation, CMYK color space, pre-press requirements, and working with print vendors.

• Experience working within established brand standards and style guides for licensed or trademarked brands.

• Excellent project and time management skills, with the capacity to prioritize competing deadlines and manage multiple projects concurrently in a fast-paced setting.

• Strong verbal and written communication skills, with the ability to effectively collaborate with internal stakeholders, vendors, and cross-functional teams. Preferred Skills:

• Proficiency with HTML5 for digital asset creation.

• Experience with design for the gaming or lottery industry.

• Familiarity with project management or workflow management tools.

• Knowledge of animation or motion graphics software.

📝 Enhancement Note: The requirement for "Advanced knowledge of design principles, including typography, layout, color theory, branding, and visual storytelling" and "Adobe Creative Cloud Proficiency – Advanced skills in Illustrator, and Photoshop" combined with "Multi-Channel Asset Development" and "Print & Production Knowledge" indicates a need for a designer who can not only create aesthetically pleasing work but also manage the operational aspects of production and deployment across various mediums. The mention of "HTML5 Capabilities are a plus" suggests an evolving digital focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of professional graphic design work.

• The portfolio must demonstrate proficiency in creating assets for diverse channels, including digital (web, social, email), print (brochures, collateral), and retail (POS displays, signage).

• Showcase a strong understanding of branding and the ability to consistently apply brand standards across various design projects.

• Include examples of projects that highlight strong typography, layout design, and visual storytelling capabilities.

• Provide evidence of experience in managing production workflows, including file preparation for print and optimization for digital platforms. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate the candidate's process for taking a design brief from concept through to final production and delivery.

• Examples should reflect an ability to manage multiple projects and deadlines, indicating efficient workflow management and prioritization skills.

• Showcase how the candidate ensures brand consistency and quality control throughout the design and production process.

• Include examples where collaboration with stakeholders or vendors was a key part of the design process.

📝 Enhancement Note: The explicit requirement for an "updated link to your portfolio in your resume" is a critical element for this role. The portfolio serves as the primary evidence of design execution, operational workflow adherence, and ability to meet production demands across multiple channels. It's not just about the final visuals but also the underlying process and attention to detail.

💵 Compensation & Benefits

Salary Range: $58,000 to $75,000 annually.

Benefits:

• Competitive salary as outlined in the range.

• Excellent benefits package, typically including health, dental, vision insurance, retirement plans (e.g., 401(k) or pension), paid time off (vacation, sick leave, holidays), and potential for professional development opportunities.

• The specific details of the benefits package would be provided during the offer stage. Working Hours:

• Standard full-time work hours, likely 40 hours per week.

• The role requires in-office work three days per week, specifically Tuesday and Wednesday, indicating a hybrid work schedule.

📝 Enhancement Note: The salary range is explicitly provided, which is helpful for candidates. The mention of "Competitive salary and excellent benefits" by the Virginia Lottery suggests a comprehensive package typical of state agencies, often including robust healthcare, retirement, and leave policies. The hybrid work arrangement with mandated in-office days (Tuesday and Wednesday) is a key factor for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector (specifically, Lottery and Gaming Regulation). The Virginia Lottery operates as an independent state agency with a mission to generate revenue for K-12 public education and other Commonwealth priorities through responsible and entertaining gaming.

Company Size: As an independent state agency, the Virginia Lottery likely operates with a dedicated team structure, potentially ranging from 100-500 employees, focusing on specialized functions like marketing, operations, compliance, and administration.

Founded: The Virginia Lottery was established in 1988. This long history suggests a stable organization with established processes and a strong reputation for integrity and responsible gaming.

Team Structure:

• The Graphic Designer will be part of the Marketing Department, a key function for a lottery organization focused on driving sales and engagement.

• This department likely includes specialists in advertising, digital marketing, retail marketing, communications, and potentially market research.

• The Graphic Designer will report to a Marketing Manager or Director, with close collaboration expected across marketing specialists and potentially with external agencies or vendors. Methodology:

• The Virginia Lottery's operations are driven by a mandate to provide fun, entertaining experiences responsibly and with integrity, ensuring proceeds support public education.

• Marketing efforts are likely data-informed, focusing on consumer engagement, sales performance, and brand perception.

• Creative development will adhere to strict brand guidelines and regulatory requirements, emphasizing quality, consistency, and effectiveness across all communication channels.

Company Website: www.valottery.com

📝 Enhancement Note: The context of working for a state lottery agency implies a focus on public service, integrity, and responsible operations. The "marketing department" is central to achieving revenue goals, making the Graphic Designer's role critical for visual communication that drives player engagement and sales. The hybrid work model reflects a modern approach to office-based collaboration within a government entity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 2-4 years of professional experience. It's a hands-on creative production role with operational responsibilities, focusing on executing visual strategies rather than setting them.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director within the Marketing Department. This structure allows for direct guidance on creative briefs and project oversight, while also providing opportunities to collaborate with a broader marketing team.

Operations Impact: The Graphic Designer's output directly influences the Virginia Lottery's brand perception, marketing campaign effectiveness, and retail presence. High-quality, consistent visual assets are crucial for driving player engagement, increasing sales of lottery tickets, and ultimately contributing to the revenue generated for K-12 public education. The role's success is measured by the effectiveness and efficiency of the creative assets produced.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of graphic design, such as digital asset optimization for gaming platforms, advanced print production techniques, or motion graphics for promotional videos.

• Project Leadership: Potential to take on lead design responsibilities for specific campaigns or product launches, managing smaller projects from concept to completion.

• Cross-Functional Exposure: Gaining experience by collaborating with different departments (e.g., Sales, Communications, IT) to understand broader organizational objectives and how design supports them.

• Advancement: Potential career progression to Senior Graphic Designer, Creative Lead, or specialized roles within marketing or communications, depending on performance and organizational needs.

📝 Enhancement Note: While this is a design role, the emphasis on "high-volume production," "print & production knowledge," and "managing multiple projects" suggests a career path that values operational efficiency and process adherence as much as pure creative talent. Growth may involve taking on more complex production management or leading design initiatives within specific marketing campaigns.

🌐 Work Environment

Office Type: The Virginia Lottery operates with a hybrid work model, requiring three days of in-office presence per week, specifically Tuesdays and Wednesdays. This suggests a structured office environment designed for collaboration and focused work.

Office Location(s): The role is based in Richmond, Virginia. Specific office details, such as accessibility, parking, and amenities, would be available upon inquiry or during the interview process.

Workspace Context:

• The office environment is likely equipped with standard office technology and design software to support creative production.

• The hybrid model necessitates a workspace that facilitates both focused individual work and collaborative sessions with marketing team members on designated office days.

• Opportunities for interaction will be highest on Tuesdays and Wednesdays, encouraging team synergy and efficient communication for project alignment. Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• The hybrid schedule requires physical presence on Tuesdays and Wednesdays, with flexibility for remote work on other days. This structure aims to balance collaborative needs with individual work requirements.

📝 Enhancement Note: The hybrid work arrangement with specific in-office days (Tuesday and Wednesday) is a key operational characteristic. This implies a need for effective time management and efficient use of both in-office and remote work periods, requiring strong self-discipline and organizational skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio link to assess qualifications, experience, and design aesthetic.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or provide a case study demonstrating their ability to meet specific creative and production requirements, potentially under a time constraint. This assesses practical application of design principles and workflow management.

• Interviews: Typically, candidates will have interviews with the hiring manager (Marketing Director/Manager) and potentially other team members. These interviews will focus on design philosophy, problem-solving skills, collaboration style, and understanding of brand management.

• Portfolio Review: A dedicated session to walk through selected portfolio pieces, discussing the creative process, challenges faced, solutions implemented, and outcomes achieved.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills and experience required for this role (digital, print, retail POS, brand consistency).

• Highlight Process: For each project, explain your role, the objective, your design process, key decisions made, challenges encountered, and the final outcome. Emphasize how you managed production and met deadlines.

• Demonstrate Versatility: Showcase a range of work that proves your ability to design for different platforms and audiences effectively.

• Quality over Quantity: Ensure all presented work is high-resolution and professionally displayed.

• Link Clearly: Provide a direct, working link to your online portfolio on your resume.

Challenge Preparation:

• Understand the Lottery Brand: Research the Virginia Lottery's current marketing campaigns, brand guidelines, and target audiences.

• Practice Time Management: If a design challenge is given, practice completing similar tasks within a specified timeframe.

• Prepare to Articulate Decisions: Be ready to explain the rationale behind your design choices, especially concerning brand application, audience targeting, and production considerations.

• Focus on Production: For any case study or discussion, be prepared to speak about the technical aspects of design production and how you ensure quality and efficiency.

📝 Enhancement Note: The explicit request for a portfolio link and the nature of the responsibilities suggest that the portfolio review will be a significant part of the evaluation. Candidates should prepare to discuss not only the creative aspects but also the operational execution, project management, and adherence to brand standards within their portfolio pieces.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential. High proficiency expected in:

  • Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Adobe Photoshop: For image manipulation, digital asset creation, web graphics, and photo editing.

• Adobe InDesign: Likely used for layout design of brochures, presentations, and print collateral.

• Adobe Acrobat Pro: For PDF creation, editing, and print-ready file preparation.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts performance metrics (e.g., click-through rates for digital ads, engagement on social media) is beneficial. Familiarity with basic web analytics concepts (e.g., Google Analytics) could be a plus. CRM & Automation:

• Not directly applicable to the Graphic Designer role, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) utilize visual assets can be advantageous. Other Potential Tools:

• HTML5: Mentioned as a "plus," indicating potential use for interactive digital assets or email templates.

• Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com would be beneficial for managing tasks and workflows.

• DAM (Digital Asset Management) Systems: Experience with DAM systems for organizing and retrieving brand assets is a plus.

📝 Enhancement Note: The emphasis on Adobe Creative Cloud, particularly Illustrator and Photoshop, is core to this role. The mention of HTML5 as a "plus" suggests that the Lottery is leveraging digital channels and might require designers who can contribute to more interactive web content. An understanding of production workflows and asset management is implicitly required by the tools used.

👥 Team Culture & Values

Operations Values:

• Integrity & Responsibility: As a state lottery, these values are paramount, reflecting in all communications and operations, including design.

• Brand Consistency: Maintaining a strong, unified brand identity across all touchpoints is critical for trust and recognition.

• Efficiency & Productivity: Given the high-volume production requirements, a focus on streamlined workflows and timely delivery is essential.

• Collaboration: Working effectively with marketing teams, sales, and external vendors to achieve shared objectives.

• Public Service: Understanding that the work contributes to funding public education and other state initiatives.

Collaboration Style:

• Cross-Functional Integration: The Graphic Designer will work closely with marketing strategists, copywriters, and potentially sales teams to translate campaign goals into visual assets.

• Feedback-Driven: Openness to receiving and incorporating feedback from stakeholders to refine designs and ensure they meet project requirements.

• Process-Oriented: A collaborative approach that values clear communication, organized workflows, and adherence to established processes for quality assurance.

📝 Enhancement Note: The culture likely emphasizes professionalism, accountability, and a commitment to the Lottery's mission. For a designer, this means balancing creative expression with strict adherence to brand guidelines and regulatory requirements, operating within a structured, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently producing a large volume of high-quality creative assets under tight deadlines requires exceptional organizational skills and efficient workflow management.

• Balancing Brand Consistency with Creative Innovation: Maintaining strict brand standards while also developing fresh, engaging visuals for diverse campaigns can be challenging.

• Adapting to Evolving Media: Designing effectively for a mix of traditional print, digital platforms, and emerging media requires continuous learning and adaptability.

• Stakeholder Management: Effectively managing expectations and incorporating feedback from various internal stakeholders who may have different creative visions or priorities.

Learning & Development Opportunities:

• Digital Design Specialization: Opportunities to enhance skills in areas like UI/UX design principles, motion graphics, or interactive content creation.

• Print Production Expertise: Deepening knowledge of advanced print techniques, materials, and vendor management.

• Industry Trends: Staying abreast of the latest design software updates, creative trends in marketing, and best practices in visual communication for public sector organizations.

• Cross-Departmental Understanding: Gaining insights into sales strategies, marketing campaign performance, and the operational impact of design choices.

📝 Enhancement Note: The primary challenge will likely be operational: managing the pace and volume of work. Growth opportunities will stem from mastering these operational aspects and potentially specializing in high-demand areas of design relevant to the Lottery's marketing efforts.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing multiple design projects with competing deadlines. How do you prioritize your workload?" (Assesses project management and operational efficiency.)

• "How do you ensure brand consistency across different types of media (e.g., print, digital, social media)?" (Evaluates understanding of brand governance and execution.)

• "Walk me through a complex design project from your portfolio. What were the objectives, your role, the challenges, and the outcome?" (Tests problem-solving, design process, and communication skills.) Company & Culture Questions:

• "What interests you about working for the Virginia Lottery specifically?" (Assesses motivation and alignment with public service mission.)

• "How do you approach receiving and incorporating feedback from stakeholders whose opinions might differ from yours?" (Evaluates collaboration and communication style.)

• "How do you stay current with design trends and new technologies relevant to marketing and advertising?" (Gauges commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type or by the skills you want to highlight. Aim for clarity and logical flow.

• Tell a Story: For each project, explain the "why" behind your design decisions, the problem you were solving, and the impact of your work. Quantify results where possible.

• Highlight Operational Aspects: Emphasize your role in production, file management, adherence to deadlines, and collaboration with teams or vendors. This is crucial for this role.

• Be Prepared for Technical Questions: Discuss your proficiency with Adobe Creative Cloud tools and any specific technical considerations for print or digital deployment.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational discipline, project management capabilities, and a deep understanding of brand execution within a structured environment. The portfolio presentation is key to showcasing these operational strengths alongside design skills.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on careers.pageuppeople.com.

• Customize Your Resume: Ensure your resume clearly highlights your 2-4 years of professional graphic design experience, specifically mentioning experience with digital assets, print collateral, and retail POS materials. Use keywords from the job description.

• Portfolio Preparation: Update your online portfolio with recent, relevant work that showcases your skills in Illustrator, Photoshop, typography, layout, branding, and multi-channel asset development. Ensure the link is functional and prominently displayed on your resume.

• Prepare for the Interview: Research the Virginia Lottery's mission, recent campaigns, and brand identity. Be ready to discuss your design process, how you manage projects and deadlines, and your experience with print production and digital asset creation.

• Understand the Hybrid Model: Be prepared to discuss your comfort and strategy for working in a hybrid environment, specifically noting the required in-office days.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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