Graphic Designer at Vinarchy

📍 Job Overview

Job Title: Graphic Designer

Company: Vinarchy

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

Drive brand visual identity across iconic wine brands, ensuring consistency across all touchpoints including retail, digital, social media, and campaigns.
Execute hands-on graphic design for campaign creative, social content, video production, and retail/shopper marketing assets.
Manage and brief external creative agencies and production partners, ensuring quality and adherence to brand guidelines.
Develop and edit video and motion graphics for various platforms, including social media, retail screens, and advertising campaigns.
Proactively manage a diverse workload, prioritizing tasks, managing deadlines, and communicating effectively with stakeholders.

📝 Enhancement Note: This role is situated within the Food & Beverage industry, specifically focusing on the wine sector. The emphasis on "defining visual world" and "holding the line on brand identity" suggests a need for a designer who can not only execute but also contribute strategically to brand expression. The mention of "pace" and "variety" indicates a dynamic, fast-moving environment requiring adaptability and strong project management skills.

📈 Primary Responsibilities

Conceptualize and design compelling visual assets for multi-channel marketing campaigns, ensuring brand consistency and impact.
Produce engaging social media content, including static graphics, short-form videos, and animated elements.
Develop creative assets for retail and shopper marketing initiatives, adapting to various point-of-sale requirements.
Create and edit video content, incorporating motion graphics and visual storytelling to enhance brand narratives.
Collaborate with marketing and content teams to translate campaign briefs into effective visual solutions.
Manage the end-to-end design process for assigned projects, from initial brief to final delivery.
Maintain and update brand style guides, ensuring all creative output aligns with established visual identity standards.
Actively participate in creative brainstorming sessions, contributing innovative ideas for brand expression.
Review and provide constructive feedback on creative work submitted by external agencies and partners.
Optimize design assets for various digital platforms, considering user experience and technical specifications.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and brand stewardship. The expectation to "get in early on briefs" and "design thinking is in the room while the idea is still forming" signifies a proactive role in the creative development process, not just execution. The need to "defend" brand aesthetics suggests strong communication and presentation skills will be crucial.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrable skills in graphic design, video editing, and motion graphics are paramount. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred in such roles.

Experience: 2-5 years of experience in graphic design, preferably within a creative agency, FMCG company, or a fast-paced commercial environment with multiple brands. Proven experience in managing competing priorities and tight deadlines is essential.

Required Skills:

Expert proficiency in Adobe Creative Cloud suite, including Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects.
Demonstrated experience in creating video content and basic motion graphics.
Strong understanding of fundamental design principles, typography, color theory, and visual storytelling.
Ability to articulate creative thinking and design decisions clearly and concisely.
Solid understanding of best practices for content design across various digital platforms (social media, web, etc.).
Exceptional organizational and time management skills, with a proven ability to self-manage workload and prioritize effectively.
A proactive "can-do" attitude and a passion for hands-on creative execution. Preferred Skills:
Experience with Figma for collaborative design workflows.
Familiarity with project management tools, such as Monday.com.
Experience in the wine or broader FMCG industry.
A keen eye for detail and a commitment to maintaining high craft standards.

📝 Enhancement Note: The emphasis on "maker first" and the preference for hands-on execution suggests that candidates who can demonstrate their process and output directly will be highly valued. The "nice to have" skills like Figma and Monday.com indicate a forward-thinking team that embraces modern design and project management tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive digital portfolio showcasing a diverse range of design work across static and video mediums.
Examples that demonstrate versatility in brand identity application across different channels (digital, social, retail, print).
Case studies or project breakdowns that highlight your role in the creative process, from brief to execution, and the problem-solving involved.
Visuals that clearly articulate your design thinking and rationale behind creative decisions.
Demonstrations of video editing and motion graphics capabilities, showcasing narrative and visual appeal. Process Documentation:
Showcase your ability to manage the design workflow efficiently, from receiving briefs to delivering final assets.
Highlight how you maintain brand consistency and champion visual identity across multiple projects and stakeholders.
Provide examples of how you have adapted creative assets for different platforms and formats.
Illustrate your experience in briefing and managing external creative partners.

📝 Enhancement Note: The application specifically requests a link to a digital portfolio and asks candidates to "learn more about the role you played in bringing those ideas to life." This implies a need for portfolios that go beyond simply showcasing final assets, emphasizing the candidate's contribution, process, and problem-solving skills within a project.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years) and the Sydney location, the estimated annual salary range for a Graphic Designer typically falls between AUD $70,000 and $95,000. This range can vary based on the specific depth of experience, portfolio strength, and negotiation.

Benefits:

Staff wine allowance and exclusive wine offers, providing a tangible perk for employees in the wine industry.
Paid Parental Leave, supporting work-life balance and family needs.
Loyalty Leave – up to 1 week additional annual leave after 5 years of service, rewarding long-term commitment.
Vinarchy Anniversary Day off, acknowledging employee milestones.
Annual Flu Vaccination Program, promoting employee health and well-being.
Employee Assistance Program (EAP), offering confidential support for personal and professional challenges.

Working Hours: The role is described as "fast-paced," with an implied standard full-time work week. Assuming a typical 40-hour work week, with flexibility potentially available depending on project demands and team dynamics, but the primary expectation is on-site presence.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level Graphic Designers in Sydney, Australia, considering the industry (FMCG/Wine) and the on-site work arrangement. The benefits package is comprehensive and tailored to the company's industry, offering attractive perks beyond standard provisions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage, specifically focused on the wine industry. Vinarchy represents a portfolio of well-established wine brands like Jacob's Creek, Hardys, St Hugo, and Petaluma, indicating a blend of heritage and modern business practices.

Company Size: While not explicitly stated, the mention of "in-house Creative team" and the need to manage external agencies suggests a significant marketing and creative department within a larger organization. The company likely operates at a scale that requires robust brand management and creative output.

Founded: The founding date is not provided, but the mention of "heritage" brands implies a long-standing presence in the wine market, now being managed under the Vinarchy umbrella with a focus on "fresh thinking" and "redefining wine."

Team Structure:

The Graphic Designer reports to the Head of Content & Creative East, indicating a clear reporting line within a creative leadership structure.
The role is part of an "in-house Creative team," suggesting a collaborative environment with other creative professionals.
Collaboration will extend to marketing teams, external creative agencies, and production partners, requiring strong interpersonal and communication skills. Methodology:
Brand Stewardship: A core methodology involves defining and championing visual identity across all brand touchpoints, ensuring consistency and quality.
Agile Creative Execution: The emphasis on "pace," "variety," and "fast" turnaround times points to an agile approach to creative production, adapting quickly to market needs.
Collaborative Development: Design thinking is encouraged early in the brief process, fostering collaboration between designers, strategists, and brand managers.
Quality Control: A rigorous approach to reviewing and approving work from external partners is expected, maintaining high standards.

Company Website: https://careers.vinarchy.com/ (as per URL)

📝 Enhancement Note: The company culture appears to value innovation and heritage equally, aiming to blend established brand legacy with modern marketing approaches. The emphasis on "own your impact" and "simplify to amplify" within their values suggests a culture that encourages accountability and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It involves hands-on execution, brand stewardship, and managing external relationships, indicating a step beyond junior design roles and a solid foundation for future specialization or leadership.

Reporting Structure: The designer reports to the Head of Content & Creative East, a leadership role overseeing creative output. This provides exposure to strategic creative direction and management.

Operations Impact: The Graphic Designer's impact is directly tied to the visual representation and appeal of Vinarchy's prestigious wine brands. Their work influences brand perception, customer engagement across retail, digital, and social channels, and ultimately contributes to sales and market presence. The role is instrumental in bringing marketing strategies to life visually.

Growth Opportunities:

Creative Specialization: Opportunities to deepen expertise in specific areas like motion graphics, video editing, or campaign development.
Brand Management Exposure: Potential to take on more responsibility for the visual direction of specific brands or product launches.
Agency Management Skills: Further development in briefing, managing, and evaluating external creative partners.
Strategic Contribution: As experience grows, there's potential to contribute more significantly to the overarching creative strategy and brand development.
Leadership Potential: With demonstrated success and leadership qualities, there could be a path towards senior designer or creative team lead roles within Vinarchy or its parent organization.

📝 Enhancement Note: The role offers a clear path for growth within a company that values "great ideas," "initiative," and "people encouraged to grow." The exposure to iconic brands and diverse creative projects provides a strong foundation for career advancement in the creative and marketing fields.

🌐 Work Environment

Office Type: The role is based in the Sydney office, indicating an on-site work environment. This suggests a collaborative office setting where team members can interact directly.

Office Location(s): Sydney, New South Wales, Australia. Specific office address details would typically be provided during the interview process.

Workspace Context:

Collaborative Hub: The "in-house Creative team" implies a shared workspace where designers can collaborate, share ideas, and receive immediate feedback.
Tooling: Access to standard creative software (Adobe Creative Cloud) and potentially project management tools like Monday.com.
Brand Immersion: Working within the wine industry provides a unique and potentially vibrant environment, surrounded by teams focused on product marketing and brand building.

Work Schedule: A standard full-time work schedule is expected. While the role is described as "fast-paced," typical office hours in Sydney would apply, with potential for occasional overtime during critical project phases. The emphasis on "self-managing multiple jobs and deadlines" suggests a need for disciplined time management within the standard work week.

📝 Enhancement Note: The on-site nature of the role in Sydney is a key factor. This environment is conducive to spontaneous collaboration, quick feedback loops, and a strong team dynamic, which is often crucial for creative roles requiring iterative development and alignment.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Screening of CVs and portfolios to assess relevant experience and creative output.
Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their role, process, and the impact of their work on specific projects. Be prepared to discuss your design thinking and how you address creative briefs.
Skills Assessment: A practical design exercise or a case study may be involved to evaluate technical skills (e.g., Adobe Creative Cloud proficiency, video editing) and problem-solving abilities under timed conditions.
Team/Stakeholder Interviews: Meetings with the Head of Content & Creative, other members of the creative team, and potentially marketing stakeholders to assess cultural fit, collaboration style, and communication skills.
Final Interview: Likely with senior leadership to discuss the role's strategic importance and long-term fit.

Portfolio Review Tips:

Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase versatility across static, video, social, and retail.
Highlight Your Role: Clearly articulate your specific contributions, especially if you worked in a team or agency setting. Use phrases like "I designed," "I edited," "I managed."
Showcase Process: Include mood boards, sketches, wireframes, or iterations to demonstrate your thought process and problem-solving approach.
Quantify Impact (if possible): If your designs led to measurable results (e.g., increased engagement, improved campaign performance), present this data.
Tailor to Vinarchy: If possible, include a project that shows an understanding of brand identity or work within the FMCG/wine sector.

Challenge Preparation:

Brand Analysis: Research Vinarchy's brands (Jacob's Creek, Hardys, etc.) and their current marketing presence. Understand their visual identity and target audience.
Design Exercise Practice: Be ready for tasks involving adapting existing assets, creating social media content, or conceptualizing a campaign element. Practice within Adobe Creative Cloud, focusing on speed and quality.
Video Editing Proficiency: Be prepared to demonstrate editing skills with provided footage or to discuss your approach to video creation and motion graphics.
Communication Skills: Practice articulating your design decisions concisely and defending your creative choices, especially in relation to brand guidelines and campaign objectives.

📝 Enhancement Note: The application specifically requests a portfolio link and asks candidates to discuss their role in bringing ideas to life. This suggests a strong emphasis on the candidate's process, problem-solving, and direct contribution, rather than just the final aesthetic output.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Cloud: Essential proficiency in Illustrator, Photoshop, InDesign, Premiere Pro, and After Effects.
Video Editing & Motion Graphics Software: Premiere Pro and After Effects are critical for video content creation and animation.
Design Principles & Software: Strong understanding of visual design principles, typography, color theory, and layout.

Analytics & Reporting:

While not explicitly mentioned for this role, understanding how design impacts engagement metrics on social media, digital platforms, and retail activations can be beneficial. Experience with platform analytics (e.g., social media insights) is a plus. CRM & Automation:
Project Management Tools: Experience with tools like Monday.com is listed as a "nice to have," indicating a preference for organized workflow management.
Collaboration Platforms: Familiarity with platforms like Slack or Microsoft Teams for team communication.
Figma: Mentioned as "nice to have," suggesting a potential shift or integration with collaborative design tools.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite, with a specific emphasis on video and motion graphics capabilities due to the role's responsibilities. The "nice to have" tools indicate areas where a candidate might stand out or demonstrate future-readiness.

👥 Team Culture & Values

Operations Values:

Grow Together: Encourages continuous learning, skill development, and mutual support within the team and across the organization.
Integrity In Every Drop: Reflects a commitment to quality, authenticity, and ethical practices, particularly relevant in the premium wine industry.
Own Your Impact: Fosters accountability, initiative, and a results-oriented mindset where individuals take responsibility for their contributions and outcomes.
Simplify To Amplify: Promotes efficiency, clarity, and focus, aiming to streamline processes and communications to maximize effectiveness and impact.

Collaboration Style:

Cross-Functional Integration: The role requires close collaboration with content creators, marketing teams, and external agencies, emphasizing strong communication and partnership.
Feedback Culture: The expectation to "hold the line on brand identity" and review agency work suggests an environment where constructive feedback is given and received to ensure quality.
Agile & Responsive: The fast-paced nature implies a dynamic collaboration style, adapting quickly to project needs and market shifts.

📝 Enhancement Note: The company values are deeply integrated into their operational ethos, encouraging a culture of shared growth, integrity, personal accountability, and efficiency. This suggests a professional environment where proactive individuals who can collaborate effectively and deliver high-quality work are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Brand Heritage with Modern Aesthetics: Effectively representing established wine brands while incorporating contemporary design trends.
Managing Multiple Brands & Priorities: Juggling diverse creative needs and deadlines for different wine labels within a fast-paced environment.
Maintaining Brand Consistency: Ensuring a unified visual identity across a wide array of touchpoints and through various contributors (internal team, agencies).
Adapting to Evolving Digital Platforms: Staying current with design best practices and new creative formats for social media, digital advertising, and emerging channels.

Learning & Development Opportunities:

Skill Enhancement: Deepen expertise in video editing, motion graphics, and specific Adobe Creative Cloud features.
Brand Strategy Exposure: Gain insights into the strategic side of brand building within the premium wine industry.
Industry Trends: Exposure to the latest creative marketing techniques and technologies relevant to FMCG and wine.
Mentorship: Opportunities to learn from experienced creative leaders within the organization and through interactions with external agencies.

📝 Enhancement Note: The challenges presented are typical for designers working with established brands in dynamic markets. The growth opportunities are substantial, offering a chance to evolve from a skilled executor to a strategic creative contributor.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to champion a brand's visual identity against competing ideas or pressures. How did you approach it?" (Focus on your ability to defend brand guidelines and your communication strategy.)
"Walk us through your process for creating a social media campaign asset, from brief to final delivery. What are your key considerations?" (Highlight your workflow, creative thinking, and platform-specific knowledge.)
"How do you prioritize your workload when faced with multiple urgent projects and competing deadlines?" (Demonstrate your organizational skills, time management strategies, and communication about priorities.) Company & Culture Questions:
"What interests you about Vinarchy and our portfolio of wine brands?" (Research Vinarchy, its brands, and recent campaigns. Connect your passion for design with their products.)
"How do your design principles align with our stated values of 'Grow Together,' 'Integrity In Every Drop,' 'Own Your Impact,' and 'Simplify To Amplify'?" (Consider how your work ethic and approach to design reflect these values.)
"How do you ensure your creative work has a measurable impact or contributes to business objectives?" (Discuss your understanding of design's role in marketing success and how you track or aim for positive outcomes.) Portfolio Presentation Strategy:
Tell a Story: For each project, explain the brief, your role, the challenges faced, your creative solution, and the outcome.
Show, Don't Just Tell: Use visual cues to illustrate your process – sketches, mood boards, wireframes, or early concepts.
Focus on Impact: If possible, quantify the success of your designs (e.g., increased engagement, positive feedback).
Be Concise: Practice presenting each project within a few minutes to keep the audience engaged.
Highlight Versatility: Ensure your presentation demonstrates your ability to work across different media and brand styles.

📝 Enhancement Note: Candidates should be prepared to discuss their creative process in detail, emphasize their ability to manage multiple projects, and articulate how their design thinking contributes to brand success and business objectives. Demonstrating an understanding of Vinarchy's brands and values will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your CV including a link to your digital portfolio through the provided application link.
Portfolio Customization: Ensure your portfolio prominently features projects showcasing your proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects), with a strong emphasis on video content creation and motion graphics. Select diverse examples that highlight your ability to adapt to different brand identities and channels (digital, social, retail).
Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "graphic design," "video creation," "motion graphics," "brand identity," "Adobe Creative Cloud," and "project management." Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, defending your creative decisions, and discussing how you manage multiple projects and deadlines. Prepare case studies for your portfolio walkthrough that demonstrate your problem-solving skills and impact.
Company Research: Thoroughly research Vinarchy, its portfolio of wine brands (Jacob's Creek, Hardys, St Hugo, Petaluma), and their current marketing efforts. Understand their values and target audience to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer