Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vero HR Ltd

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-25

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on a hands-on Graphic Designer position within a rapidly growing direct-to-consumer (DTC) subscription business in the health and wellness sector.

• The designer will be instrumental in creating visually compelling and effective creative assets that drive customer engagement, understanding, trust, and action across various digital channels.

• A key aspect of the role involves a data-driven approach to design, emphasizing the development, testing, and refinement of creative based on actual performance metrics.

• Collaboration is central, requiring close partnership with senior leadership, growth teams, CRM specialists, and external creative partners to translate customer insights, scientific evidence, and commercial objectives into impactful creative.

📝 Enhancement Note: While the raw input states "Graphic Designer," the detailed description strongly indicates a role focused on performance marketing and conversion-driven design within a DTC health and wellness context. This leans heavily into the "Revenue Operations" and "Marketing Operations" adjacent space, where creative directly impacts business performance and ROI. The emphasis on testing, iteration, and data analysis suggests a need for an operations-minded creative professional.

📈 Primary Responsibilities

• Develop and execute engaging static and video creative assets for paid media channels, with a specific focus on Meta and Google platforms.

• Translate customer insights, strategic briefs, and granular performance data into distinct and effective creative concepts and multiple variations for A/B testing.

• Design user-centric landing pages, website interfaces, and digital customer journeys with a primary objective of conversion rate optimization (CRO).

• Create versatile creative assets for a wide range of marketing initiatives, including integrated campaigns, new product launches, strategic partnerships, public relations efforts, organic social media, email marketing, events, and retail presence.

• Produce compelling CRM and lifecycle communication creatives, encompassing onboarding sequences, customer engagement strategies, retention programs, and win-back campaigns.

• Evolve and rigorously maintain a consistent, high-quality visual brand identity and aesthetic across all customer touchpoints and channels.

• Establish and manage reusable design templates, robust creative systems, and comprehensive asset libraries to significantly enhance production efficiency and scalability.

• Continuously analyze creative performance metrics, leveraging insights to inform iterative testing, optimization, and improvement of all future design work.

• Manage the end-to-end creative project lifecycle, from initial brief development through to final delivery, coordinating effectively with internal teams, external agencies, and freelance creatives.

• Leverage AI and emerging creative tools to accelerate ideation processes and production workflows, while steadfastly maintaining high standards of creative quality and brand integrity.

• Analyze customer behavior patterns, retention rates, and overall lifecycle performance metrics to inform creative strategy and optimization efforts.

• Deliver regular, insightful reporting on creative performance and provide actionable recommendations to senior stakeholders.

• Ensure all customer-facing communications are accurate, compliant with industry regulations, and strictly aligned with established brand guidelines.

• Foster collaborative relationships with growth, creative, and product teams to collectively enhance customer outcomes and drive commercial performance.

📝 Enhancement Note: The responsibilities clearly highlight a "performance marketing creative" focus, which is a critical component of GTM operations. The emphasis on conversion, data analysis, and iterative improvement aligns with the analytical and optimization demands often seen in marketing operations roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of proven professional design experience, with a strong emphasis on digital and commercially focused creative work within a DTC or e-commerce environment.

Required Skills:

• Demonstrated expertise in digital graphic design, with a portfolio showcasing successful performance marketing creative.

• Proficiency in industry-standard design software, including Figma, Canva, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects for video).

• Solid understanding of User Experience (UX) principles, responsive design best practices, and conversion-focused design strategies.

• Experience in creating creative assets for social media marketing (Meta, Google), CRM, and broader integrated marketing campaigns.

• A keen eye for detail, exceptional craft, and a commitment to high-quality visual execution.

• Ability to work efficiently under pressure, iterate rapidly based on feedback and performance data, and manage multiple projects simultaneously.

• A strong commercial curiosity and a desire to understand the underlying drivers of creative effectiveness and business impact. Preferred Skills:

• Experience with video editing and motion graphics for digital advertising.

• Familiarity with landing page builders and A/B testing platforms.

• Understanding of customer journey mapping and lifecycle marketing principles.

• Experience with AI-powered creative tools for ideation and production.

• Basic understanding of web development principles (HTML/CSS) to inform design for digital platforms.

• Experience in the health and wellness sector.

📝 Enhancement Note: The emphasis on "performance marketing creative," "conversion in mind," and "developing, testing and refining creative based on what actually performs" strongly suggests that candidates with an analytical mindset and an understanding of marketing operations principles will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant projects demonstrating commercial impact and conversion-driven design.

• Projects should clearly illustrate your process from brief to execution, highlighting how you translated customer insights and performance data into creative solutions.

• Include examples of static and video creative for paid social (Meta, Google), landing pages, email campaigns, and CRM communications.

• Quantifiable results are essential; demonstrate measurable improvements in key metrics such as click-through rates (CTR), conversion rates, engagement, or customer acquisition cost (CAC).

• Showcase your proficiency with Figma, Canva, and the Adobe Creative Suite, with specific examples of complex designs or workflows. Process Documentation:

• Be prepared to discuss your systematic approach to creative development, including ideation, concepting, design iteration, and final asset production.

• Articulate how you integrate performance data and customer insights into your design process to drive continuous improvement.

• Describe your methods for managing creative projects, including brief interpretation, stakeholder communication, and timely delivery.

• Explain your strategies for building and maintaining asset libraries and creative systems to enhance efficiency and brand consistency.

📝 Enhancement Note: For operations-focused roles, a portfolio that clearly articulates the "why" and "how" behind creative decisions, supported by data and measurable outcomes, is crucial. This goes beyond aesthetic appeal to demonstrate an understanding of business objectives and operational efficiency.

💵 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum, commensurate with experience and skills.

Benefits:

• Hybrid working model, offering a blend of remote flexibility and in-office collaboration.

• 25 days of annual leave (pro-rata for part-time) plus public bank holidays, providing ample time for rest and rejuvenation.

• Opportunity to be a pivotal contributor within a small, dynamic, and highly collaborative team environment.

• Direct access to senior decision-makers and genuine ownership over creative output.

• The chance to work at the intersection of science, health, creativity, and customer experience.

Working Hours: Standard full-time hours, approximately 40 hours per week, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer with 2-5 years of experience in London. The benefits are standard for a UK-based hybrid role, with the emphasis on direct impact and ownership being a significant draw for ambitious professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness (Direct-to-Consumer Subscription Business). This sector is characterized by a strong focus on customer education, evidence-based claims, and building trust through transparent communication and effective marketing. The competitive landscape necessitates highly engaging and persuasive creative to capture attention and drive conversions.

Company Size: Small, ambitious, and highly collaborative team. This implies a dynamic, fast-paced environment where individual contributions have a significant and visible impact. It also suggests a flat hierarchy, allowing for direct access to senior leadership and faster decision-making processes.

Founded: (Not specified in raw data) This suggests a relatively young or rapidly scaling business, likely with evolving processes and a strong growth imperative.

Team Structure:

• The Graphic Designer will be part of a lean, integrated team, working closely with senior leadership, growth marketers, and CRM specialists.

• Reporting likely to a Head of Marketing, Creative Director, or similar senior role, with direct collaboration across functional departments.

• Cross-functional collaboration is a cornerstone, requiring strong communication and partnership with teams focused on customer acquisition, retention, and product development. Methodology:

• Data-driven creative development, emphasizing testing, iteration, and performance analysis to optimize outcomes.

• Customer-centric approach, using insights to inform design decisions and enhance customer journeys.

• Focus on efficiency and scalability through the creation of reusable templates, systems, and asset libraries.

• Integration of AI and emerging creative tools to enhance productivity and innovation.

Company Website: verohr.co.uk (inferred from domain_derived)

📝 Enhancement Note: The company culture is described as "ambitious" and "highly collaborative," with a focus on "direct access to senior decision-makers" and "genuine ownership." This points to a culture that values proactivity, impact, and strong communication, common in fast-growing DTC operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned for individuals who have moved beyond junior responsibilities and can independently manage projects, contribute strategically to creative concepts, and demonstrate a clear understanding of business objectives. The emphasis on performance and data analysis suggests a path towards roles with greater strategic influence in marketing operations or GTM strategy.

Reporting Structure: Likely reports to a senior marketing or creative lead. The role involves close collaboration with growth, CRM, and potentially product teams, offering exposure to various facets of the business operations.

Operations Impact: The Graphic Designer's work will have a direct and measurable impact on commercial performance through optimized creative for paid channels, landing pages, and customer communications. Their ability to translate data into effective creative directly contributes to customer acquisition, engagement, and retention, key operational metrics.

Growth Opportunities:

• Specialization: Develop deep expertise in performance marketing creative, conversion rate optimization (CRO), and data-driven design within the health and wellness sector.

• Leadership: Potential to grow into a Senior Graphic Designer or Creative Lead role, overseeing projects and mentoring junior designers as the team expands.

• Cross-Functional Development: Gain exposure to broader marketing operations, CRM strategy, and product development, potentially transitioning into roles focused on GTM strategy or marketing analytics.

• Skill Enhancement: Opportunities to lead the adoption and implementation of new creative tools, including AI-powered solutions, and to champion best practices in design and performance marketing.

📝 Enhancement Note: The role offers a clear path for growth within a dynamic DTC environment, emphasizing the intersection of creative talent with operational effectiveness. This is an attractive trajectory for operations-minded creative professionals.

🌐 Work Environment

Office Type: Hybrid working model with a central London office location. This suggests a modern, professional office environment designed to facilitate collaboration, brainstorming, and team cohesion during in-office days.

Office Location(s): Central London, England, United Kingdom. This prime location offers excellent accessibility via public transport and proximity to various amenities, making it convenient for employees commuting to the office.

Workspace Context:

• Collaborative Environment: The office space is likely designed to encourage interaction and knowledge sharing among team members.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, Canva) and potentially other collaboration and project management tools used by the operations teams.

• Team Interaction: Opportunities for face-to-face collaboration with marketing, growth, and CRM teams during office days, fostering strong working relationships and efficient communication for creative projects.

Work Schedule: Standard full-time hours, typically around 40 hours per week. The hybrid model offers flexibility, allowing for a balance between remote work and in-office collaboration, which can be beneficial for focused design work and team syncs.

📝 Enhancement Note: The hybrid model in a central London location offers a desirable work-life balance, combining the benefits of remote work with the advantages of in-office collaboration and networking, which is increasingly important for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational design skills, relevant experience, and alignment with the role's commercial focus.

• Portfolio Presentation & Case Study: Candidates will likely be asked to present their portfolio, focusing on 2-3 key projects that demonstrate their ability to create effective, data-driven creative for performance marketing and DTC brands. Be prepared to discuss your process, the rationale behind your design choices, and the measurable results achieved.

• Skills Assessment: A practical design exercise or challenge may be given to evaluate proficiency in Figma/Adobe Creative Suite, understanding of UX/CRO principles, and ability to interpret a brief.

• Team/Stakeholder Interviews: Conversations with senior leadership and key cross-functional stakeholders (e.g., Growth Manager, CRM Lead) to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Discussion with the hiring manager or senior decision-maker to finalize the offer.

Portfolio Review Tips:

• Quantify Impact: Clearly articulate the business results your creative work has achieved. Use metrics like increased conversion rates, higher CTRs, improved engagement, or reduced CAC.

• Showcase Process: Detail your design thinking, from understanding the brief and target audience to ideation, iteration, and final execution. Explain why you made certain design decisions.

• Highlight Commercial Focus: Emphasize projects where your design directly contributed to sales, leads, or customer acquisition/retention goals.

• Tool Proficiency: Include examples that showcase your mastery of Figma, Canva, and Adobe Creative Suite, demonstrating your ability to produce high-quality, technically sound assets.

• Tailor to DTC/Health: If possible, include examples relevant to direct-to-consumer businesses or the health and wellness sector to demonstrate industry understanding.

Challenge Preparation:

• Familiarize yourself with performance marketing creative best practices for Meta and Google.

• Understand key CRO principles and how design influences user behavior.

• Practice creating variations of creative assets based on hypothetical briefs or data points.

• Prepare to articulate your design strategy and rationale concisely and persuasively.

📝 Enhancement Note: The interview process will heavily weigh the candidate's ability to demonstrate a data-driven approach and measurable impact, aligning with the operational demands of GTM and revenue-focused roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems. Expect to use it for landing pages, digital customer journeys, and creating component libraries.

• Adobe Creative Suite: Including Photoshop (image editing, mockups), Illustrator (vector graphics, logos), InDesign (layout, print collateral if needed), and potentially After Effects (motion graphics, video editing for paid ads).

• Canva: For rapid asset creation, template utilization, and potentially for use by non-designers within the team, requiring someone to maintain brand consistency within the platform.

Analytics & Reporting:

• While not a primary tool for the designer, understanding and utilizing data from platforms like Google Analytics, Meta Ads Manager analytics, and CRM reporting dashboards will be crucial for informing creative decisions and demonstrating impact.

• Familiarity with A/B testing platforms (e.g., Optimizely, Google Optimize) to understand how creative is tested and iterated upon. CRM & Automation:

• CRM System (e.g., HubSpot, Salesforce): Understanding how creative assets are used within CRM campaigns (email, lifecycle marketing) and how performance data from CRM feeds back into design.

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Experience designing email templates and understanding best practices for email engagement.

Other Potential Tools:

• Project Management Software (e.g., Asana, Trello, Jira) for managing workflow and tasks.

• AI Creative Tools (e.g., Midjourney, DALL-E, Adobe Firefly) for ideation and accelerating production.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with data analysis tools and an understanding of CRM/marketing automation platforms will significantly enhance a candidate's value, bridging the gap between creative execution and operational impact.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is using performance data, customer insights, and A/B testing results to guide creative strategy and execution.

• Customer-Centricity: Focusing on understanding customer needs and behavior to create resonant and effective communications.

• Efficiency & Scalability: Emphasis on building robust systems, templates, and processes to streamline creative production and ensure brand consistency as the business grows.

• Collaboration & Communication: Valuing strong partnerships across teams, open feedback, and clear communication to achieve shared business objectives.

• Impact & Ownership: Encouraging individuals to take ownership of their work and to focus on delivering tangible commercial results.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with growth, CRM, and leadership, requiring proactive engagement and a willingness to understand the objectives of other departments.

• Feedback Culture: An environment where constructive feedback is given and received to continuously improve creative output and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, new creative trends, and performance insights across the team to foster collective learning and innovation.

📝 Enhancement Note: The company culture values a blend of creative excellence and operational rigor. Candidates who can demonstrate an understanding of business metrics and a proactive, collaborative approach will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create aesthetically pleasing and on-brand creative that also meets stringent performance metrics and conversion goals.

• Rapid Iteration and Testing: Working in a fast-paced DTC environment requires the ability to quickly generate multiple creative variations for A/B testing and to iterate based on performance data, which can be demanding.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a wide range of channels and campaign types, especially as the business scales, requires diligent application of brand guidelines and asset management.

• Integrating AI Tools: Effectively leveraging new AI creative tools while maintaining high creative quality and brand integrity, and understanding their limitations.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen understanding of paid social, CRO, and digital advertising best practices through hands-on experience and data analysis.

• Data Analysis Skills: Develop stronger analytical capabilities by working closely with performance data to inform creative decisions and reporting.

• Strategic Design: Gain exposure to higher-level strategic thinking in marketing and GTM operations, understanding how creative fits into broader business objectives.

• Tool Mastery: Become an expert in advanced features of Figma, Adobe Creative Suite, and potentially explore new AI creative technologies.

📝 Enhancement Note: This role offers a unique opportunity to grow at the intersection of creative design and business operations, developing skills highly valued in the modern marketing landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset. What was the process, and what were the results?" (Prepare a specific case study with metrics.)

• "How do you approach designing for conversion rate optimization on landing pages or ads?" (Discuss principles of UX, CTAs, visual hierarchy, and A/B testing.)

• "Walk us through your process for developing creative variations for A/B testing on Meta or Google." (Detail your ideation, execution, and iteration steps.)

• "How would you ensure brand consistency across various channels, from paid ads to email marketing, for a growing DTC brand?" (Discuss brand guidelines, asset management, and system building.) Company & Culture Questions:

• "What excites you about working in the health and wellness sector, and specifically for a DTC subscription business?" (Research the company's mission and market position.)

• "How do you see your role contributing to the commercial success of our business?" (Connect your design skills to revenue generation and customer acquisition/retention.)

• "Describe your ideal collaborative environment. How do you work with non-designers like growth marketers or product managers?" (Emphasize communication, understanding objectives, and providing solutions.) Portfolio Presentation Strategy:

• Focus on Impact: Select 2-3 projects that best showcase your ability to drive commercial results and demonstrate quantifiable improvements.

• Tell a Story: For each project, clearly articulate the challenge, your role and process, the creative solution, and the measurable outcomes.

• Data Integration: Show how data informed your design decisions and how you measured success.

• Tool Demonstration: Be ready to briefly discuss or showcase your proficiency with Figma, Adobe Creative Suite, and any other relevant tools.

• Conciseness: Be prepared to present within a set timeframe, highlighting the most critical aspects of each project.

📝 Enhancement Note: The interview process will likely probe your understanding of marketing operations, data analysis, and commercial impact, in addition to your design skills. Be prepared to speak the language of business results.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Tailor Your CV and Portfolio: Highlight experience in performance marketing creative, DTC, conversion optimization, and proficiency with Figma, Adobe Creative Suite, and Canva. Quantify achievements wherever possible.

• Craft a Compelling Cover Letter: Briefly explain why you are a strong fit for this specific role, emphasizing your understanding of data-driven design and commercial impact.

• Prepare Your Portfolio Walkthrough: Be ready to present 2-3 key projects that demonstrate your ability to create effective, commercially successful creative, focusing on the process and measurable results.

• Research Vero HR Ltd: Understand their business model, target audience, and any recent marketing activities to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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