Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Burjline Builders (for Qureos)

Location: Dubai, Dubai, United Arab Emirates

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-15T21:01:34

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design high-impact, performance-driven visual assets specifically for paid advertising campaigns across platforms like Meta.

• Develop creative variations of ad creatives to facilitate A/B testing and continuous campaign optimization for improved conversion rates.

• Translate marketing objectives and messaging into visually compelling concepts that capture user attention and drive engagement.

• Collaborate closely with the marketing and growth teams to ensure alignment on campaign strategies and visual execution.

• Provide support for landing page and social media design elements as required by the marketing initiatives.

📝 Enhancement Note: This role is positioned as a "Freelance Graphic Designer" but the job type is listed as "FULL_TIME" and the description emphasizes collaboration with internal teams. This suggests a potential for a long-term contract or a dedicated freelance role that requires significant integration with the company's marketing operations. The focus on performance marketing and paid advertising indicates a strong need for operations-minded creatives who understand campaign metrics and ROI.

📈 Primary Responsibilities

• Conceptualize and execute visually engaging paid ad creatives for various digital advertising platforms, focusing on Meta.

• Generate multiple creative iterations of ad designs to support robust A/B testing strategies and data-driven campaign optimization.

• Translate marketing briefs and performance goals into compelling visual narratives that resonate with target audiences.

• Partner with the marketing and growth teams to brainstorm campaign ideas and develop creative assets that align with strategic objectives.

• Contribute to the design of landing pages and social media graphics to support broader marketing campaigns and brand presence.

• Incorporate motion and video design elements into creatives where beneficial for campaign performance and engagement.

📝 Enhancement Note: The emphasis on "performance-focused assets" and "conversion-focused design" for "paid advertising creatives" strongly implies this role is part of a performance marketing or growth operations function. The designer will be expected to contribute directly to measurable campaign success, not just aesthetic appeal.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on creating assets for paid advertising campaigns.

Required Skills:

• Demonstrated expertise in designing high-converting paid advertising creatives, with a strong portfolio to showcase this experience.

• Proficiency in industry-standard design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Solid understanding of performance marketing principles and conversion-focused design strategies.

• Ability to create multiple design variations for effective A/B testing and campaign optimization.

• Strong conceptual thinking and visual storytelling skills.

• Excellent communication and collaboration skills for effective teamwork with marketing and growth teams. Preferred Skills:

• Experience with landing page design and user experience (UX) principles.

• Background in social media design and understanding of platform-specific best practices.

• Familiarity with motion design and/or video editing software for creating dynamic ad content.

• Understanding of AI-powered hiring platforms or SaaS marketing.

📝 Enhancement Note: The "must-have" requirement for paid ad creative experience and a supporting portfolio is critical. Candidates should be prepared to demonstrate how their designs have directly contributed to campaign performance metrics. The preference for motion/video design suggests a forward-thinking approach to digital advertising trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing a minimum of 5-7 distinct paid advertising campaign examples, detailing the platform, objective, and visual strategy.

• Case studies that highlight the impact of your design work on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

• Examples of creative variations designed for A/B testing, demonstrating your understanding of iterative design for optimization.

• Visuals that illustrate your proficiency in Figma, Photoshop, and Illustrator, showcasing a range of design techniques and applications.

• Evidence of supporting design work for landing pages or social media campaigns, if applicable. Process Documentation:

• Ability to articulate your design process from brief to final asset delivery, including concept development, feedback incorporation, and finalization stages.

• Experience in working within a structured workflow for campaign asset creation and revision, ensuring timely delivery.

• Understanding of how design assets integrate into broader marketing automation and campaign management systems.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must curate it to specifically highlight paid ad design success and demonstrate a data-driven approach to creativity. Explicitly showing A/B test variations and their results will be highly advantageous.

💵 Compensation & Benefits

Salary Range: As a freelance, full-time position in Dubai, a competitive rate is expected. Based on industry benchmarks for experienced freelance graphic designers specializing in performance marketing in the UAE, an estimated range would be AED 150 - AED 300 per hour, or an equivalent monthly retainer of AED 25,000 - AED 45,000, depending on the scope of work and specific deliverables.

Benefits:

• Opportunity to work with an innovative AI-powered hiring platform (Qureos).

• Exposure to cutting-edge marketing and growth strategies within the tech industry.

• Potential for long-term engagement and contribution to a growing company.

• Collaborative work environment with a focus on performance and results.

• Opportunity to build a strong portfolio in performance marketing design.

Working Hours: This is a full-time role, expected to align with standard business hours in Dubai (approximately 40 hours per week). Flexibility may be available, but consistent availability for collaboration and project delivery is crucial.

📝 Enhancement Note: While listed as "freelance," the "FULL_TIME" employment type and the need for collaboration suggest a dedicated engagement. Salary should reflect this commitment and specialized skill set. Researching local freelance rates for specialized designers in Dubai is recommended. The benefits are more career-oriented than traditional perks, focusing on experience and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI-powered Hiring Platform)

Company Size: Qureos is part of Burjline Builders; the specific size of the Qureos division or the marketing team is not detailed, but it operates as an AI-powered platform, suggesting a tech-forward environment.

Founded: Qureos is an AI-powered hiring platform, indicating a modern, innovative business model. Burjline Builders' founding date is not specified, but its association implies a stable corporate backing.

Team Structure:

• The role reports to the marketing/growth team, suggesting close collaboration with marketing strategists and campaign managers.

• The designer will likely be part of a dynamic, results-oriented marketing operations function.

• Cross-functional collaboration will extend to product and potentially engineering teams for asset integration. Methodology:

• Data-driven decision-making, with a strong emphasis on performance metrics and ROI for all marketing efforts.

• Agile and iterative approach to campaign development and creative testing.

• Focus on leveraging AI and technology to enhance hiring processes and marketing effectiveness.

Company Website: https://jobs.burjlinebuilders.com

📝 Enhancement Note: The company operates within the competitive HR tech and AI space, emphasizing innovation and efficiency. A designer joining this team should be comfortable with fast-paced environments and a culture that values measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level designer (2-5 years experience) specializing in performance marketing creatives. It offers a deep dive into the operational aspects of digital advertising and campaign optimization.

Reporting Structure: Directly reporting to the marketing or growth team leadership, providing a clear line of communication and feedback.

Operations Impact: The designer's work will have a direct and measurable impact on lead generation, user acquisition, and overall campaign success for Qureos, contributing to revenue growth through effective advertising.

Growth Opportunities:

• Develop specialized expertise in performance marketing design and conversion rate optimization (CRO).

• Gain experience in the rapidly evolving AI and HR tech industries.

• Expand skill set into motion graphics, video design, and potentially landing page optimization.

• Potential to transition into a full-time or lead creative role within the Qureos marketing operations team.

• Opportunity to contribute to the strategic direction of creative assets for a growing tech platform.

📝 Enhancement Note: While the title is "Freelance," the full-time nature and integration suggest significant growth potential within the company's marketing operations. Focusing on the "performance" aspect of the role will be key for career advancement in operations-aligned creative roles.

🌐 Work Environment

Office Type: On-site in Dubai, indicating a traditional office setting.

Office Location(s): Dubai, United Arab Emirates. Specific office details are not provided, but it's assumed to be a professional corporate environment.

Workspace Context:

• Collaborative workspace designed for team interaction and brainstorming sessions with marketing and growth teams.

• Access to necessary design software and potentially other marketing technology tools.

• Environment that fosters a results-oriented culture, with a focus on achieving campaign objectives.

Work Schedule: Standard full-time business hours in Dubai, requiring consistent availability for team meetings, project collaboration, and timely delivery of creative assets.

📝 Enhancement Note: The on-site requirement suggests a need for strong in-person collaboration and integration with the existing marketing team's workflow and processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience in paid advertising design.

• Portfolio Presentation: A session where candidates present their portfolio, focusing on specific paid ad campaigns, design rationale, and measurable results. Be prepared to discuss your process for creating conversion-focused assets.

• Skills Assessment: Potential for a design challenge or a practical exercise to evaluate proficiency in required software (Figma, Photoshop, Illustrator) and problem-solving skills for performance marketing scenarios.

• Team/Hiring Manager Interview: Discussion about collaboration style, understanding of performance marketing, and cultural fit within the marketing and growth teams.

Portfolio Review Tips:

• Highlight Performance: Ensure your portfolio prominently features paid ad creatives and clearly articulates the campaign objectives, your design approach, and the resulting KPIs (CTR, conversions, etc.).

• Showcase Iteration: Include examples of creative variations used for A/B testing and explain the rationale behind the changes and their impact.

• Tool Proficiency: Demonstrate your command of Figma, Photoshop, and Illustrator through the quality and diversity of your work.

• Storytelling: Frame your projects as solutions to marketing problems, explaining your thought process and how your design contributed to business goals.

• Conciseness: Organize your portfolio for easy navigation and highlight your strongest, most relevant work upfront.

Challenge Preparation:

• Be ready to receive a brief for a hypothetical ad campaign and sketch out initial concepts or design directions.

• Practice designing within time constraints, simulating a real-world campaign pressure.

• Focus on creating designs that are not only visually appealing but also strategically aligned with conversion goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to demonstrate a direct link between their design work and campaign performance. A strong understanding of marketing operations principles, even from a creative perspective, is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, prototyping, and creating scalable vector graphics.

• Adobe Photoshop: For image manipulation, complex photo editing, and raster-based design.

• Adobe Illustrator: For creating vector graphics, logos, icons, and illustrations.

Analytics & Reporting:

• While the designer may not directly manage analytics, a strong understanding of how designs perform within analytics dashboards (e.g., Meta Ads Manager, Google Analytics) is crucial.

• Familiarity with tools that track campaign performance metrics like CTR, conversion rates, and CPA. CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for the designer, but understanding how ad creatives are deployed via marketing automation platforms or ad campaign managers is beneficial.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. The candidate should also be comfortable interpreting performance data to inform design decisions, demonstrating an operations-aligned mindset.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing to campaign success.

• Data-Informed Creativity: Using data and analytics to guide design choices and optimize creative output.

• Collaboration: Working effectively with marketing, growth, and potentially product teams to achieve shared goals.

• Innovation: Embracing new technologies and creative approaches to stay ahead in the digital advertising landscape.

• Efficiency: Delivering high-quality work promptly and iterating effectively based on feedback and performance data.

Collaboration Style:

• Interactive and communicative, with regular check-ins and feedback sessions with the marketing/growth team.

• Willingness to participate in brainstorming and strategy discussions.

• Openness to feedback and iterative design processes.

📝 Enhancement Note: The team culture likely values individuals who are proactive, results-oriented, and can translate business objectives into effective visual solutions. A designer who understands the "why" behind the creative requests will fit in well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Constantly needing to create visually appealing designs that also drive specific, measurable marketing outcomes.

• Rapid Iteration: Adapting quickly to campaign performance data and generating new creative variations on demand.

• Platform Nuances: Understanding the specific creative requirements and best practices for various advertising platforms, especially Meta.

• Keeping Up with Trends: Staying abreast of evolving design trends and advertising platform updates to ensure creatives remain effective.

Learning & Development Opportunities:

• Deepen expertise in performance marketing design and conversion rate optimization (CRO).

• Gain hands-on experience with A/B testing methodologies for creative assets.

• Develop skills in motion graphics and video design for digital ads.

• Learn about AI technologies and their application in the hiring and marketing space.

• Build a robust portfolio of successful, data-backed advertising campaigns.

📝 Enhancement Note: This role presents a unique opportunity to bridge the gap between creative execution and marketing operations, offering significant learning in a performance-critical area.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What was your process, and what were the key results?"

• "How do you approach designing for A/B testing? Can you provide an example of variations you've created and why?"

• "How do you ensure your designs align with specific marketing goals and target audience characteristics?"

• "Walk us through your process for creating a high-converting landing page or social media graphic." Company & Culture Questions:

• "What interests you about working with an AI-powered hiring platform like Qureos?"

• "How do you stay updated on the latest design trends and best practices for digital advertising?"

• "Describe your ideal collaborative environment when working with marketing teams."

• "How do you handle constructive criticism or feedback on your designs?" Portfolio Presentation Strategy:

• Quantify Success: For each portfolio piece, explicitly state the campaign objective, the platform used, your role, and the measurable results achieved (e.g., X% increase in CTR, Y% decrease in CPA).

• Showcase Process: Be ready to explain your design thinking, including how you interpreted the brief, explored concepts, and iterated based on feedback or performance data.

• Highlight Versatility: Demonstrate your ability to create different types of creatives (static, animated, video) and adapt your style to various campaign needs.

• Tool Mastery: Be prepared to discuss your proficiency with Figma, Photoshop, and Illustrator and how you leverage their features.

📝 Enhancement Note: Candidates should prepare to discuss their design work through the lens of marketing operations and business impact. Quantifiable results are paramount.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the Burjline Builders careers portal.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest paid advertising creative work, with clear case studies detailing objectives, your design process, and quantifiable performance metrics (CTR, conversions, CPA).

• Tailor Your Resume: Highlight your experience with Figma, Photoshop, Illustrator, performance marketing, conversion-focused design, and any experience with landing page or social media design. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, explain how your work drives business results, and discuss your understanding of performance marketing principles during interviews.

• Research Qureos: Familiarize yourself with Qureos's mission, its AI-powered hiring platform, and the broader HR tech market to demonstrate genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.