Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Trulieve

Location: Tallahassee, Florida, United States (Remote)

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: April 21, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and elevate communications through compelling omni-channel promotional design initiatives.

• Develop engaging digital and print creative assets, including email campaigns, website visuals, and in-store collateral, ensuring adherence to brand guidelines and regulatory compliance.

• Collaborate closely with the Creative Manager and Copywriter to conceptualize and execute creative solutions that align with strategic objectives and marketing briefs.

• Maintain and evolve the visual identity for both retail and product brands, ensuring a cohesive and impactful brand presence across all touchpoints.

• Leverage a strong understanding of digital marketing principles to enhance creative ideas and drive intended engagement or conversion.

📝 Enhancement Note: This role is positioned within the Marketing/Creative department, suggesting a strong focus on brand expression and customer-facing materials. While not a traditional "Revenue Operations" role, the emphasis on "omni-channel promotional initiatives that effectively drive an intended engagement or conversion" highlights its connection to GTM strategies and the operational execution of marketing campaigns. The operations aspect lies in ensuring brand consistency, regulatory adherence, and efficient production of creative assets across multiple channels to support sales and marketing objectives.

📈 Primary Responsibilities

• Conceptualize and design a wide range of creative assets for both digital and print platforms, including but not limited to display ads, website banners, social media graphics, email templates, and in-store signage.

• Ensure all creative output strictly adheres to Trulieve's established brand guidelines, tone of voice, and visual identity across retail and product brands.

• Collaborate effectively with copywriters and the Creative Manager to translate creative briefs into innovative and on-strategy design solutions that resonate with target audiences.

• Develop and present multiple design concepts, demonstrating strong art direction and visual presentation skills to support overarching campaign strategies.

• Adapt and refine designs based on feedback from stakeholders, the Creative Manager, and market insights to optimize for engagement and conversion.

• Maintain an organized and efficient workflow, managing multiple projects simultaneously and meeting deadlines within a fast-paced environment.

• Stay abreast of industry trends in graphic design, digital marketing, and the cannabis sector to inform creative approaches and ensure relevance.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic thinking, requiring the designer to not only produce visually appealing work but also understand its role in driving business outcomes like engagement and conversion. The mention of "state regulations" is critical for the cannabis industry, indicating a need for meticulous attention to detail beyond standard design practices.

🎓 Skills & Qualifications

Education: Associate's or Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is preferred.

Experience: Minimum of 2 years of professional graphic design experience, with a strong portfolio showcasing a breadth of work.

Required Skills:

• Proven ability to create compelling visual concepts and execute them across various media.

• Strong proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Experience with Figma for digital design and prototyping.

• Excellent understanding of digital marketing principles and their application in creative design.

• Competent background in brand identity development, promotional campaign design, and CRM marketing collateral.

• Exceptional time management skills, with the ability to prioritize and manage multiple projects effectively.

Preferred Skills:

• Experience within the CPG, retail, or cannabis industry.

• Familiarity with content marketing principles and how to visually represent content.

• Understanding of how to align creative direction with specific art direction for a project.

• Experience working in a remote team environment.

📝 Enhancement Note: The requirement for a strong portfolio is paramount. Candidates should be prepared to showcase projects that demonstrate their ability to translate briefs into effective visual communications across various channels, including digital and print. Experience in the cannabis industry is a significant plus, indicating a preference for candidates who understand the unique regulatory and market nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online portfolio showcasing a minimum of 2 years of professional design work.

• Examples demonstrating the ability to develop omni-channel promotional initiatives.

• Visual case studies highlighting how designs effectively drove engagement or conversion.

• Work samples that adhere to brand guidelines and showcase strong visual presentation.

Process Documentation:

• Ability to articulate the design process from brief to final execution, including ideation, concept development, revisions, and final delivery.

• Demonstration of how design decisions were made to align with marketing strategies and regulatory requirements.

• Examples of how feedback was incorporated to refine designs and achieve project goals.

📝 Enhancement Note: The portfolio is the primary tool to assess design capabilities and strategic thinking. Candidates should select projects that clearly demonstrate their understanding of marketing objectives and their ability to translate them into effective visual solutions, particularly in a regulated industry.

💵 Compensation & Benefits

Salary Range: The salary will be commensurate with experience. For a Graphic Designer with 2-5 years of experience in Tallahassee, FL, the estimated annual salary range is typically between $55,000 and $75,000. This range can vary based on the depth of experience, specific skill set, and the candidate's portfolio quality.

Benefits:

• Comprehensive benefits package.

• Paid Time Off (PTO).

• Opportunities for professional development within a growing industry.

• Potential for career advancement within the Creative team.

Working Hours: 40 hours per week, Monday through Friday, with flexibility expected to meet project deadlines.

📝 Enhancement Note: The provided information states salary is commensurate with experience. Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Tallahassee, Florida, and considering the remote work option, a competitive range has been estimated. The benefits listed are standard but important for candidates to confirm specifics.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail and Products. Trulieve operates in a rapidly evolving and highly regulated industry, presenting unique challenges and opportunities for creative professionals. The company emphasizes patient relief and natural product development.

Company Size: Trulieve is one of the largest cannabis retailers in the country, indicating a substantial organization with established processes and a significant market presence. This size suggests opportunities for impact and potential for career growth within a structured environment.

Founded: Trulieve was founded with a mission to provide patients with relief through premium cannabis solutions. This founding principle likely influences the company's culture, emphasizing compassion, quality, and innovation.

Team Structure:

• The Graphic Designer reports to the Creative Manager within the Marketing/Creative department.

• Collaboration is expected with a dedicated Creative team, including Copywriters.

Methodology:

• Emphasis on data-driven design to promote mission and elevate communications.

• Focus on developing omni-channel promotional initiatives that drive engagement and conversion.

• Commitment to maintaining brand guidelines and aligning with state regulations.

• A culture that inspires innovation, challenges the status quo, and celebrates success.

Company Website: https://www.trulieve.com

📝 Enhancement Note: Trulieve's position as a leading cannabis retailer means that its creative operations are critical for navigating both market opportunities and stringent regulatory landscapes. The company culture appears to value innovation and ownership, aligning with the desire for employees to "take more ownership of your career."

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the creative operations of the marketing department. It focuses on executing design strategies and producing high-quality creative assets, contributing directly to the visible brand presence and marketing effectiveness.

Reporting Structure: The Graphic Designer reports directly to the Creative Manager, indicating a clear line of supervision and mentorship. This structure allows for direct guidance on creative projects and professional development.

Operations Impact: The Graphic Designer's work directly impacts Trulieve's brand perception, customer engagement, and the effectiveness of marketing campaigns. By creating compelling visuals that adhere to regulations, they support sales initiatives and reinforce brand loyalty within a competitive market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software or digital marketing channels (e.g., email marketing design, social media creative).

• Creative Leadership: Potential to grow into a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more to creative strategy.

• Cross-functional Exposure: Possibility to gain experience in other areas of marketing or creative operations, such as digital asset management or campaign coordination, through collaboration.

📝 Enhancement Note: While not a direct operations role in the sense of process optimization or system management, this Graphic Designer role is crucial for the operational execution of marketing and GTM strategies. Growth opportunities are tied to expanding design expertise and taking on more strategic creative responsibilities within the marketing function.

🌐 Work Environment

Office Type: Fully Remote. This allows for flexibility in work location for eligible candidates.

Office Location(s): While the role is remote, the primary location associated with the requisition is Tallahassee, Florida, 32312. This may indicate the primary hub for the Creative team or regulatory compliance focus.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, communication skills, and proficiency with remote collaboration tools.

• Access to Trulieve's digital assets, brand guidelines, and project management systems will be crucial.

• The environment is likely fast-paced, requiring adaptability and efficiency in design production.

Work Schedule: Standard 40-hour work week, typically Monday through Friday. However, the nature of creative projects may require occasional flexibility to meet critical deadlines or campaign launches.

📝 Enhancement Note: As a remote position, the candidate will need to be proactive in communication and project management. The success of this role hinges on the individual's ability to work independently while remaining connected to the team and company objectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess qualifications and creative output.

• Creative Assessment: Potential for a design challenge or a deep dive into portfolio pieces to evaluate problem-solving skills, design thinking, and execution quality.

• Manager Interview: Discussion with the Creative Manager focusing on experience, creative approach, collaboration style, and understanding of brand/regulatory requirements.

• Team/Cross-functional Interview: Opportunity to interact with other team members (e.g., Copywriter) to gauge cultural fit and collaboration potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role, emphasizing omni-channel, promotional, and brand-aligned work.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges, your design process, and the outcome (e.g., engagement metrics, brand consistency achieved).

• Highlight Regulatory Awareness: If possible, include examples that demonstrate an understanding of design constraints or requirements, especially if from regulated industries.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear, concise descriptions.

Challenge Preparation:

• Be prepared to discuss your process for approaching a creative brief, especially one with regulatory considerations.

• Practice articulating your design decisions and how they support marketing objectives.

• Review Trulieve's current branding and marketing materials to understand their visual language and tone.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should be ready to walk through their work, explaining not just what they designed, but why they designed it that way, and the impact it had.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for print and digital asset creation).

• Figma: For UI/UX design, prototyping, and collaborative design workflows.

Analytics & Reporting:

CRM & Automation:

• Understanding of CRM marketing principles implies familiarity with how marketing campaigns are segmented and delivered. Experience designing for email marketing platforms is a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Candidates should be ready to demonstrate their skill level with these tools during the interview process.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraged to challenge the status quo and bring fresh ideas to the creative process.

• Collaboration: Working hand-in-hand with Copywriters and the Creative Manager to develop cohesive concepts.

• Quality & Precision: Maintaining high standards for design aesthetics and ensuring strict adherence to brand guidelines and regulatory compliance.

• Patient-Centricity: Understanding that creative efforts ultimately support Trulieve's mission to provide relief to patients.

Collaboration Style:

• Open communication and teamwork are essential, particularly in a remote setting.

• Expect to provide and receive constructive feedback to refine creative work.

• A shared commitment to achieving clear objectives and driving successful promotional outcomes.

📝 Enhancement Note: The company emphasizes a culture that "inspires innovation, challenges the status quo, and celebrates success." This suggests a dynamic environment where creative input is valued and encouraged, especially within the context of a growing and evolving industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Regulation: Designing compelling visuals while strictly adhering to cannabis industry regulations, which can be complex and vary by state.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual identity across a wide range of omni-channel touchpoints.

• Remote Collaboration: Effectively communicating and collaborating with team members and stakeholders in a fully remote environment.

• Fast-Paced Environment: Meeting tight deadlines for various marketing campaigns and promotional initiatives.

Learning & Development Opportunities:

• Industry-Specific Design: Gaining specialized knowledge in designing for the cannabis sector, including compliance and marketing nuances.

• Digital Marketing Integration: Deepening understanding of how graphic design supports various digital marketing strategies (email, social, web).

• Software Proficiency: Advanced training or self-study in new features or techniques within Adobe Creative Suite and Figma.

• Career Progression: Potential to move into senior design roles, art direction, or even manage smaller creative projects.

📝 Enhancement Note: The primary challenge will be navigating the regulatory landscape of the cannabis industry while producing impactful creative. Candidates who can demonstrate adaptability and a proactive approach to learning will thrive.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing an omni-channel promotional campaign. How do you ensure brand consistency across different platforms?"

• "How do you approach a creative brief, especially when it involves regulatory constraints or specific marketing objectives like driving engagement or conversion?"

Company & Culture Questions:

• "What interests you about Trulieve and the cannabis industry?"

• "How do you stay updated on design trends and regulatory changes relevant to our industry?"

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story that highlights the problem, your solution, and the results.

• Focus on Impact: Quantify results where possible (e.g., "increased click-through rates by X%," "maintained brand consistency across Y touchpoints").

• Demonstrate Process: Be ready to discuss your creative process, including ideation, sketching, digital execution, and revision stages.

• Highlight Relevant Skills: Emphasize projects that showcase your proficiency with Adobe Suite, Figma, and your understanding of digital and print design for promotional purposes.

📝 Enhancement Note: Be prepared to discuss specific examples of how your design work has contributed to business goals and how you manage the unique challenges of designing for a regulated industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Trulieve's careers page.

• Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features projects demonstrating omni-channel promotion, brand adherence, and digital/print asset creation. Tailor your selection to highlight relevance to the cannabis industry if possible.

• Resume Optimization: Update your resume to clearly articulate your 2+ years of experience, proficiency in Adobe Creative Suite and Figma, and any relevant CPG, retail, or cannabis industry experience. Use keywords from the job description.

• Interview Practice: Prepare to discuss your design process, walk through your portfolio, and answer questions about your experience with brand guidelines and regulatory considerations. Practice articulating your contributions to marketing objectives.

• Company Research: Familiarize yourself with Trulieve's mission, products, brand identity, and recent marketing campaigns. Understand their position in the cannabis market and their commitment to patient relief.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.