Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Synechron

Location: Charlotte, NC | Boston, MA

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: May 13, 2026

Experience Level: Mid-Level (5-7 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creation of innovative design concepts and visual content across global TTL (Through-The-Line) channels and social media platforms.

• Develop engaging, on-brand static and animated graphics for social media, with a focus on platforms like LinkedIn and Instagram.

• Ensure strict adherence to and consistent application of brand identity guidelines across all design outputs.

• Collaborate with cross-functional teams, including copywriters and marketing strategists, to translate creative briefs into compelling visual narratives.

• Conceptualize and produce dynamic motion graphics and animated content for diverse digital channels, leveraging industry-standard tools.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required skills, particularly the emphasis on social media, AI advancements in design, and collaboration with marketing teams for global campaigns, strongly indicate a role deeply integrated with Marketing Operations and GTM strategies. The focus on translating briefs into "compelling visual solutions" and producing "production-ready files" highlights the operational aspect of design delivery.

📈 Primary Responsibilities

• Develop and execute best-practice design concepts for global campaigns and initiatives, from initial brief to final production-ready files across all TTL channels.

• Design visually compelling, on-brand content specifically for social media platforms, including LinkedIn and Instagram, encompassing static graphics, animated assets, and carousels.

• Uphold and consistently apply brand identity guidelines across all design output to ensure visual coherence across global campaigns and various customer touchpoints.

• Actively collaborate with copywriters, art directors, and global marketing teams to effectively translate creative briefs into impactful visual solutions that align with strategic objectives.

• Manage a portfolio of multiple design projects concurrently, skillfully balancing competing deadlines while maintaining an exceptionally high standard of creative craft and execution.

• Conceptualize, design, and produce high-quality motion graphics and animated content for utilization across a range of digital channels, including social media, web, and internal/external presentations, utilizing tools like After Effects.

• Proactively stay abreast of the latest design trends, digital innovations, and AI advancements in the design marketing arena, integrating these insights into all projects to enhance creative output and strategic relevance.

📝 Enhancement Note: The emphasis on "production-ready files," "global campaigns," and managing "multiple projects simultaneously, balancing competing deadlines" points to a role requiring strong project management and operational efficiency, typical of a Marketing Operations or GTM-focused design function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating platform-native content and design principles is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is implied.

Experience: 5-7 years of demonstrated experience in a similar graphic design role, with a significant focus on digital and social media content creation.

Required Skills:

• Digital/Social Media Native Design Thinking: Proven ability to create platform-specific content with a deep understanding of branding and design principles, including layout, typography, and color theory. A strong portfolio showcasing this is essential.

• Motion Graphics & Animation: Experience in creating animated graphics for social media and other digital formats is a core requirement.

• Brand Identity Management: Ability to apply and maintain brand identity guidelines consistently across all design outputs.

• Industry-Standard Software Proficiency: Mac proficiency with expert-level experience in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat), Figma, and After Effects.

• AI Design Tools: Demonstrated experience or a strong willingness to learn and apply AI tools within the design process.

• Microsoft Office Suite: Proficiency in PowerPoint and Excel for presentation and data-related tasks.

• Project Management: Excellent attention to detail and the capacity to manage multiple fast-paced projects simultaneously, meeting demanding deadlines.

• Communication & Collaboration: Strong communication skills and the ability to work effectively within a global team environment.

• Adaptability & Learning: A willingness to learn, grow, and continuously develop new skills and abilities.

• Jira: Experience using Jira for project management and workflow tracking.

Preferred Skills:

• Copywriting Familiarity: A basic understanding of copywriting principles to better collaborate with writing teams and ensure visual-text synergy.

• Financial Services/Tech Industry Knowledge: Familiarity with the specific design needs and visual language common in the financial services and technology consulting sectors.

📝 Enhancement Note: The requirement for specific software like Figma and After Effects, alongside the mention of "AI advancements" and "AI tools," indicates a need for a designer who can operate within a modern, technology-forward marketing ecosystem, aligning with operations' focus on efficiency and cutting-edge tools. The experience level suggests someone who can work with minimal supervision and contribute strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Platform-Native Content: A robust portfolio is critical, demonstrating a deep understanding of creating content tailored for specific social media platforms (LinkedIn, Instagram) and other digital channels.

• Brand Consistency: Showcase examples of how you've maintained brand identity and visual coherence across multiple projects and touchpoints.

• Motion Graphics & Animation: Include specific examples of animated graphics, explain the tools used, and the intended application of these assets.

• Process & Workflow: Be prepared to discuss your design process, from brief interpretation and conceptualization to final file delivery and collaboration with other teams.

Process Documentation:

• Workflow Design & Optimization: Be ready to articulate how you approach project briefs, manage your workflow, and optimize your design process for efficiency and effectiveness.

• Tool Integration: Discuss how you integrate various design tools (Adobe Suite, Figma, After Effects, AI tools) and project management software (Jira) to streamline your work.

• Performance Measurement: While not explicitly stated, be prepared to discuss how your designs aim to achieve marketing objectives (e.g., engagement, brand awareness) and how you might measure their visual impact.

📝 Enhancement Note: For a role emphasizing "best practice design concepts across TTL channels" and "production-ready files," a portfolio that clearly outlines the design process, tool utilization, and the ability to deliver across various channels is essential. This mirrors the operational focus on structured execution and measurable output.

💵 Compensation & Benefits

Salary Range: $60,000 - $65,000 per year (for Charlotte, NC / Boston, MA).

Benefits:

• Highly competitive compensation package.

• Comprehensive insurance plan: Includes medical, dental, vision, life insurance, and long/short-term disability.

• Retirement savings plans.

• Paid annual leave: 10 days (plus sick leave and national holidays).

• Maternity & paternity leave plans.

• Higher education certification policy.

• Commuter benefits (varies by region).

• Extensive training opportunities: Focused on skills, substantive knowledge, and personal development.

• On-demand Udemy for Business: Free access to over 5000 curated courses.

• Coaching opportunities: With experienced colleagues from FinLabs and CoE groups.

Working Hours: Typically 40 hours per week, aligning with standard business operations, with potential for project-specific demands.

📝 Enhancement Note: The provided salary range is specific to Charlotte, NC, and Boston, MA. For other potential locations, a broader range would apply, influenced by regional cost of living and market demand for design professionals with social media and AI tool expertise. The benefits package is extensive, reflecting a commitment to employee well-being and professional development, which is a strong draw for operations-minded professionals seeking stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Technology Consulting, Digital Transformation. Synechron operates at the intersection of finance and technology, providing digital solutions and consulting services to leading financial institutions.

Company Size: 16,850+ employees globally. This large, international presence means opportunities for diverse project exposure and potential global collaboration.

Founded: Over 20 years ago. The company has a significant history and established reputation in the market, indicating stability and a proven track record.

Team Structure:

• Global Marketing Team: The Graphic Designer will join a global marketing team, suggesting a structured hierarchy and potential for collaboration with regional marketing counterparts.

• Cross-Functional Collaboration: Expected to work closely with copywriters, art directors, and marketing teams, indicating a highly collaborative and integrated GTM function.

• Reporting: Likely reports into a Marketing Manager or Director, with direct interaction with project leads and stakeholders across various business units.

Methodology:

• Data-Driven Design: While not explicit, the company's focus on "digital transformation" and "AI advancements" suggests an underlying emphasis on data-informed decision-making, which should extend to design strategy.

• Agile & Iterative: The mention of "multiple fast-paced projects" and "balancing competing deadlines" implies an agile approach to project management and design execution.

• Innovation Focus: Synechron's investment in FinLabs for R&D and development of solutions like AI and Data Science models indicates a culture that values innovation and forward-thinking.

Company Website: https://www.synechron.com/

📝 Enhancement Note: Synechron's positioning as a digital transformation leader in financial services means the design role is not just about aesthetics but about visually communicating complex technological solutions and business strategies. The company's global scale and focus on innovation are key cultural indicators.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is for an experienced professional who can operate with a degree of autonomy, contribute creatively, and manage their workload effectively. It's a step beyond entry-level roles, expecting contributions to campaign strategy through visual execution.

Reporting Structure: The role will likely report to a Marketing Manager or Director, with regular interaction and collaboration across various marketing functions and potentially project teams within the consulting business units.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and the clarity of its digital solutions. High-quality visuals are crucial for communicating Synechron's expertise in AI, cloud, data, and digital transformation to a sophisticated client base.

Growth Opportunities:

• Specialization in AI/Digital Design: Opportunity to deepen expertise in AI-driven design tools and emerging digital design trends, becoming a subject matter expert within the marketing team.

• Global Campaign Exposure: Gain experience working on large-scale, global marketing campaigns, enhancing understanding of international marketing strategies and execution.

• Cross-Functional Skill Development: Develop stronger collaborative skills by working closely with copywriters, strategists, and potentially product teams, fostering a broader understanding of GTM operations.

• Mentorship: Access to coaching opportunities with experienced colleagues from Synechron's FinLabs and Centers of Excellence (CoE) groups, providing insights into advanced technological and innovation areas.

• Career Progression: Potential to move into Senior Graphic Designer roles, Art Director positions, or specialized areas like UI/UX design or digital marketing campaign management, depending on individual development and business needs.

📝 Enhancement Note: The growth opportunities highlight a path for a designer to become more integrated into operations by understanding marketing strategy, leveraging new technologies like AI, and contributing to high-impact global initiatives.

🌐 Work Environment

Office Type: On-site. The role requires physical presence in the office, facilitating in-person collaboration, team meetings, and access to office resources.

Office Location(s): Charlotte, NC and Boston, MA are listed as primary locations. This implies a hybrid work approach might be possible for team members in these locations, though the listing specifies "On-site."

Workspace Context:

• Collaborative Environment: The emphasis on working with "enthusiastic, fun and like-minded individuals" and collaborating closely with various teams suggests a dynamic and interactive workspace.

• Technology & Tools: Access to industry-standard design software (Adobe CS, Figma, After Effects) and project management tools (Jira) within the Synechron infrastructure.

• Team Interaction: Frequent interaction with global marketing teams, copywriters, and art directors, fostering a strong sense of team cohesion and shared project goals.

Work Schedule: Standard business hours are implied, likely around 40 hours per week, consistent with a full-time role. The need to manage "multiple fast-paced projects" may occasionally require flexibility to meet deadlines.

📝 Enhancement Note: The "On-site" requirement is crucial for candidates assessing their preferred work arrangements. The dynamic team interaction and access to advanced tools suggest a stimulating environment for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess basic qualifications and creative alignment.

• Portfolio Presentation & Discussion: Expect to present your portfolio, discussing specific projects, your design process, the tools used, and how your work has contributed to marketing objectives.

• Skills Assessment/Challenge: A practical design exercise or a case study related to creating social media assets or a campaign concept may be administered to evaluate your skills in real-time.

• Team/Cultural Fit Interview: Discussions with potential team members and hiring managers to assess your collaboration style, problem-solving approach, and cultural fit with Synechron's values.

• Final Interview: May involve higher-level management to confirm suitability and discuss career aspirations.

Portfolio Review Tips:

• Showcase Platform-Native Design: Curate your portfolio to prominently feature examples of social media graphics and animations that demonstrate your understanding of platform-specific best practices.

• Highlight Process & Problem-Solving: For each project, briefly explain the brief, your creative process, the challenges you faced, the solutions you implemented (including tools used), and the measurable results or impact.

• Demonstrate Brand Adherence: Include examples where you successfully applied brand guidelines to create cohesive campaigns across different channels.

• Motion Graphics Emphasis: Clearly present your motion graphics work, detailing the software used (e.g., After Effects) and the purpose of the animation.

• AI Tool Integration: If you have experience with AI design tools, highlight specific projects where these were utilized and the benefits they brought to the design process.

• PDF Format: Ensure your portfolio is submitted as a PDF, as requested, for easy access and review.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge brief, identifying key objectives, target audience, and brand constraints.

• Time Management: Practice creating design assets within timed constraints, simulating a real-world scenario.

• Articulate Your Strategy: Be prepared to explain your design choices, connecting them back to the brief's requirements and Synechron's brand. Focus on how your visuals support marketing objectives.

• Tool Proficiency: Be ready to demonstrate or discuss your proficiency with the required design software.

📝 Enhancement Note: The emphasis on a "PDF portfolio" and the request to demonstrate "platform-native content" are critical for this role. Interview preparation should focus on showcasing not just creative talent but also operational efficiency in delivering design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Photoshop, Illustrator, and Acrobat for comprehensive graphic design tasks.

• Figma: Essential for collaborative design workflows, prototyping, and UI/UX elements if applicable.

• After Effects: Crucial for creating motion graphics, animations, and dynamic visual content for digital channels.

• Jira: Used for project management, task tracking, and workflow management within the marketing team.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tool requirement, but understanding how design assets are deployed through marketing automation platforms (e.g., for email campaigns) is advantageous.

📝 Enhancement Note: The specific mention of Adobe CS, Figma, After Effects, and Jira highlights the technical requirements. A candidate proficient in these tools, particularly After Effects for motion graphics and Figma for collaborative workflows, will be highly competitive. The inclusion of AI tools indicates a forward-looking technology stack.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, production-ready design assets that meet stringent brand and campaign requirements.

• Collaboration & Teamwork: A strong emphasis on working effectively within a global team, fostering open communication and mutual support.

• Innovation & Curiosity: Encouragement to explore new design trends, technologies (like AI), and creative approaches to drive marketing effectiveness.

• Efficiency & Adaptability: The ability to manage multiple projects, meet deadlines, and adapt to evolving project needs and briefs.

• Brand Stewardship: A deep respect for and commitment to maintaining brand integrity and visual consistency across all outputs.

Collaboration Style:

• Integrated Workflow: Expect a highly integrated approach, working closely with copywriters and art directors to ensure visual and textual elements are cohesive and aligned with campaign strategy.

• Global Team Dynamics: Experience working effectively with colleagues across different time zones and cultures, leveraging communication tools to maintain seamless collaboration.

• Feedback & Iteration: An open environment for providing and receiving constructive feedback to refine designs and achieve optimal results.

📝 Enhancement Note: The values of "Excellence in Execution" and "Efficiency & Adaptability" are core to operations roles. A candidate who can demonstrate these qualities in their approach to design will resonate well with Synechron's operational ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Global Brand Consistency with Local Relevance: Creating designs that adhere to global brand standards while potentially needing slight adaptations for regional nuances or specific campaign objectives.

• Pace of Digital Trends: Staying current with rapidly evolving social media trends, design styles, and AI advancements requires continuous learning and adaptation.

• Managing Multiple High-Impact Projects: Effectively prioritizing and managing a diverse workload of projects with competing deadlines and stakeholder expectations.

• Translating Complex Technical Concepts Visually: Developing compelling visual narratives for sophisticated financial and technology solutions can be challenging.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in AI-powered design tools and workflows, positioning yourself as a leader in this emerging field.

• Advanced Motion Graphics & Animation: Enhance skills in creating sophisticated animations and video content for diverse digital marketing applications.

• Cross-Functional Marketing Understanding: Gain exposure to broader marketing strategies, campaign planning, and GTM operations through close collaboration.

• Industry Certifications & Training: Leverage Udemy for Business and Synechron’s higher education certification policy for continuous skill enhancement.

• Mentorship: Benefit from coaching by experts within Synechron's FinLabs and Centers of Excellence, gaining insights into cutting-edge technologies and business strategies.

📝 Enhancement Note: The challenges presented are common in fast-paced, global marketing environments and offer significant opportunities for a designer focused on operational excellence and continuous improvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media campaign graphic from brief to final delivery. How do you ensure it aligns with both brand guidelines and platform best practices?" (Focus on workflow, tools like Figma/Adobe, understanding of platform nuances.)

• "How have you incorporated AI tools or explored AI advancements in your design work? Can you provide an example?" (Highlight curiosity, adaptability, and any practical application.)

Company & Culture Questions:

• "What interests you about Synechron's work in digital transformation and AI within the financial services sector?" (Research Synechron's key offerings and FinLabs.)

• "How do you approach collaboration with non-designers, such as copywriters or business strategists, to achieve a shared vision?" (Showcase communication skills and ability to translate technical/business needs into visuals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate the problem, your solution (design concept), the tools used, your specific role, and the outcome/impact.

• Quantify When Possible: If you have data on engagement, reach, or conversion rates related to your designs, present it. Even qualitative feedback is valuable.

• Highlight Motion Graphics: Dedicate a section or specific examples to your motion graphics work, explaining the conceptualization and execution.

• Showcase Brand Versatility: Include examples that demonstrate your ability to work within different brand guidelines, showing adaptability.

• Be Ready for Live Design Tasks: Prepare for potential on-the-spot design challenges that test your speed, creativity, and proficiency with core tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of marketing strategy, operational efficiency, and the ability to leverage technology.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Synechron's career portal.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your digital and social media design expertise, motion graphics capabilities, and ability to work within brand guidelines. Ensure it's in PDF format.

• Tailor Your Resume: Highlight your 5-7 years of relevant experience, specific software proficiencies (Adobe CS, Figma, After Effects, Jira), and any experience with AI design tools or in the financial/tech sectors. Use keywords from the job description.

• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on your process, problem-solving skills, and contributions to campaign success. Be ready to articulate your interest in Synechron's work and the role.

• Research Synechron: Familiarize yourself with Synechron's services, clients, FinLabs, and their commitment to digital transformation and AI. Understand their brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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