Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sur

Location: Buenos Aires, Argentina

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (LATAM based)

🚀 Role Summary

• This role focuses on creating impactful visual content to support a rapidly expanding marketing team, with a significant emphasis on digital design assets.

• Responsibilities include designing ad creative for paid campaigns, developing marketing collateral, and constructing presentation slide decks.

• A key aspect involves upholding and applying established brand guidelines across diverse design formats to ensure brand consistency.

• The position requires a proactive individual who can manage multiple design projects, prioritize effectively, and contribute creative ideas to campaign strategies.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities clearly indicate a role deeply integrated with marketing operations and go-to-market (GTM) strategies, focusing on visual content that directly drives campaign performance and brand messaging. This role requires not just design skills but also an understanding of marketing objectives and how visual assets contribute to them.

📈 Primary Responsibilities

• Design and produce compelling digital ad creative for social media platforms and paid advertising campaigns, optimizing for engagement and conversion.

• Develop a range of marketing collateral, including brochures, playbooks, and testimonial documents, ensuring they are visually appealing and informative.

• Construct professional and engaging slide decks for internal team meetings and client-facing presentations, maintaining brand consistency and clarity.

• Support the creation of print materials by preparing production-ready files, adhering to specifications for bleed, resolution, and color mode.

• Design ad creative tailored to support specific external client requests, demonstrating adaptability and client-focused design solutions.

• Diligently apply and maintain brand guidelines (color palettes, typography, layout principles) across all design deliverables to ensure a cohesive brand identity.

• Efficiently manage a diverse workload of multiple design requests simultaneously, prioritizing tasks based on deadlines, business impact, and strategic importance.

• Proactively contribute innovative design ideas and recommendations, demonstrating initiative and a forward-thinking approach to visual content creation.

📝 Enhancement Note: The responsibilities emphasize a direct contribution to marketing campaign execution and sales enablement through visual assets. This requires an understanding of campaign objectives, target audience, and how design choices influence engagement and perception. A candidate should be prepared to discuss how their designs have supported specific marketing or sales goals.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered. Experience:

• 2-5 years of proven experience as a Graphic Designer, with a significant portion focused on digital design and ad creative development.

• Demonstrated experience in a marketing or GTM environment, where design directly supported campaign objectives. Required Skills:

• Graphic Design Proficiency: Extensive experience in creating visually appealing and effective designs for various media.

• Digital Design Expertise: Strong capability in designing for digital platforms, including social media, web banners, and digital ads.

• Figma & Canva Mastery: Advanced proficiency in Figma and/or Canva for design creation, collaboration, and asset management.

• Ad Creative Development: Proven ability to design high-converting ad creatives for paid media campaigns.

• Brand Guideline Application: Skill in consistently applying and upholding brand identity elements (color, typography, logos, layout) across all collateral.

• Design Fundamentals: Deep understanding of color theory, visual hierarchy, typography, and layout principles to create impactful designs.

• Communication Skills: Excellent verbal and written communication abilities, with strong English proficiency for effective collaboration.

• Organization & Time Management: Highly organized, deadline-driven, and adept at managing shifting priorities in a fast-paced environment.

Preferred Skills:

• Print Production Knowledge: Basic understanding of print production standards, including bleed, CMYK color modes, and file preparation for print.

• Marketing Collateral Design: Experience in designing brochures, playbooks, case studies, and other marketing support materials.

• Presentation Design: Skill in creating professional and engaging slide decks for internal and external audiences.

• LATAM Market Awareness: Familiarity with design trends and consumer preferences within the LATAM market.

📝 Enhancement Note: The emphasis on Figma and Canva suggests a need for collaborative design workflows and potentially rapid iteration. Proficiency in these tools, especially Figma, indicates a modern design approach. The "LATAM based" requirement hints at a need for cultural understanding in design, making preferred skills in this area valuable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in digital ad creative and marketing collateral design.

• Include case studies that highlight the design process, from initial brief to final deliverable, emphasizing problem-solving and creative rationale.

• Clearly articulate the business objective for each project and how your design contributed to achieving it (e.g., increased click-through rates, improved brand perception, higher engagement).

• Demonstrate proficiency with design tools like Figma and Canva, showcasing examples of complex layouts, interactive elements, or collaborative design workflows.

• Present a diverse range of collateral, including social media ads, banner ads, brochures, and presentation slides, to illustrate versatility. Process Documentation:

• For each portfolio piece, briefly outline the workflow: brief received, conceptualization, design iterations, feedback incorporation, and final file delivery.

• Highlight any specific processes used for asset management, version control, or collaboration with marketing stakeholders.

• Detail how brand guidelines were interpreted and applied to ensure consistency and brand integrity.

📝 Enhancement Note: For a design role supporting marketing operations, a portfolio should go beyond aesthetics. It needs to demonstrate an understanding of how design serves business objectives. Applicants should be prepared to discuss the ROI or impact of their designs, even if qualitatively.

💵 Compensation & Benefits

Salary Range: $3,000 – $4,000 USD per month

• This range is competitive for a mid-level Graphic Designer role with remote work flexibility, especially for candidates based in LATAM. The specific salary within this range will be determined by the candidate's experience, portfolio quality, and interview performance. Benefits:

• Full-time, Remote Position: Enjoy the flexibility and work-life balance of a fully remote role, allowing for global talent acquisition.

• Competitive Salary: A strong monthly compensation package that reflects the value of experienced design talent.

• LATAM Focus: Opportunity to work with a company that values and hires talent from across the Latin American region.

• Creative Impact: Play a crucial role in shaping the visual identity and marketing output of a growing company.

Working Hours:

• This is a full-time position, typically requiring approximately 40 hours per week. While remote, candidates should be prepared to align with core business hours for team collaboration and meetings, potentially requiring flexibility based on team location and project needs.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles targeting LATAM. The range suggests a mid-level position. Candidates should research local cost of living and salary benchmarks for similar roles in their specific LATAM country to gauge the offer's competitiveness. For instance, $3,000-$4,000 USD/month in Buenos Aires offers a high purchasing power compared to many other LATAM cities.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within a dynamic sector, likely technology or a service-based industry where digital marketing and visual branding are critical for growth. The "fast-growing marketing team" suggests a startup or scale-up environment.

Company Size: Not explicitly stated, but the presence of a "fast-growing marketing team" and a dedicated Graphic Designer role implies a company that has moved beyond the early startup phase and is investing in its GTM capabilities. It's likely between 50-250 employees.

Founded: Not specified, but the "fast-growing" nature suggests a relatively young company, possibly founded within the last 5-10 years.

Team Structure:

• Marketing Team: The Graphic Designer will be an integral part of the marketing team, working closely with marketing managers, content creators, and potentially campaign specialists.

• Reporting Structure: Likely reports to a Marketing Manager or Head of Marketing, with direct collaboration across various marketing functions.

• Cross-functional Collaboration: Will collaborate with sales, product, and other departments as needed for design requests, ensuring visual alignment across all company communications.

Methodology:

• Data-Driven Design: Designs are expected to align with marketing objectives and potentially be informed by performance data (e.g., ad engagement rates, conversion metrics).

• Agile Workflow: Given the "fast-growing" nature and need for quick turnarounds on ad creative, an agile or sprint-based approach to design tasks is probable.

• Brand Consistency Focus: A core methodology will be the strict adherence to brand guidelines to maintain a unified visual identity.

Company Website: https://surcompany.co/

📝 Enhancement Note: The company's website (surcompany.co) indicates they are in the FinTech sector, specifically offering payroll and HR solutions. This context is crucial for understanding the target audience, industry-specific design needs, and the professional tone expected in their visual communications.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-5 years of experience. It's an individual contributor role focused on executing design tasks that directly support marketing and sales operations.

Reporting Structure: The designer will likely report to a Marketing Manager or a similar leadership role within the marketing department. This provides exposure to marketing strategy and campaign planning.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. High-quality, on-brand visuals can improve lead generation, customer engagement, and sales conversion rates.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of digital design, such as UI/UX for marketing platforms, motion graphics for ads, or advanced data visualization for reports.

• Leadership Track: Potential to move into a Senior Graphic Designer or Lead Designer role, mentoring junior designers and taking on more strategic design projects.

• Cross-functional Transition: With strong performance and a deep understanding of marketing objectives, there could be opportunities to transition into roles like Marketing Specialist, Brand Manager, or even Product Marketing.

📝 Enhancement Note: The growth opportunities are framed around deepening design skills and potentially moving into more strategic marketing or leadership roles, leveraging the foundational understanding of GTM operations gained in this position.

🌐 Work Environment

Office Type: Fully Remote. This means the workspace is entirely digital, emphasizing asynchronous communication and reliance on digital collaboration tools.

Office Location(s): While the primary job posting location is Buenos Aires, Argentina, the role is remote and specifically targets candidates "Based in LATAM." This implies a distributed team across various Latin American countries.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative digital environment. Success will depend on effective communication via tools like Slack, email, and project management software.

• Operations Tools & Technology: Access to and proficiency in design software (Figma, Canva), project management tools (e.g., Asana, Trello, Jira), and communication platforms will be essential.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions will be part of the routine, fostering a connected team spirit despite the remote setup.

Work Schedule:

• Full-time, ~40 hours per week. As a remote role targeting LATAM, there might be an expectation to overlap with certain core business hours for real-time collaboration, though the exact schedule may offer flexibility.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, proactive communication, and comfort with digital collaboration tools. Candidates should highlight their experience working effectively in distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and alignment with required skills.

• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and their impact. This may include a practical design exercise or challenge.

• Team/Hiring Manager Interview: Discussion about experience, work style, cultural fit, and how the candidate aligns with the company's values and marketing objectives.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your digital design, ad creative, and marketing collateral skills, aligning with Sur's FinTech industry and marketing needs.

• Tell a Story: For each project, explain the problem, your solution, the design process, and the outcome (quantifiable if possible). Focus on how your design addressed a business need.

• Highlight Tool Proficiency: Demonstrate your mastery of Figma and/or Canva, perhaps by showing examples of complex layouts, interactive prototypes, or collaborative features used.

• Brand Consistency Examples: Include examples where you successfully applied and maintained brand guidelines, demonstrating attention to detail and brand stewardship.

• LATAM Relevance (Optional but Recommended): If you have design experience relevant to the LATAM market or FinTech sector, highlight it.

Challenge Preparation:

• Be prepared for a practical design challenge. This could involve creating ad variations for a specific campaign, designing a piece of marketing collateral, or refining an existing design.

• Focus on speed, creativity, adherence to brand guidelines, and clear communication of your design rationale.

• Practice articulating your design decisions concisely and explaining how they support marketing objectives.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates should prepare to discuss their design process, rationale, and the impact of their work in detail. Understanding Sur's business (payroll/HR FinTech) and target audience will be beneficial for design challenges and discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating digital assets. Proficiency in its advanced features is expected.

• Canva: May be used for quicker design tasks, social media posts, or by non-designers, but proficiency is required for this role.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): While Figma and Canva are highlighted, familiarity with the Adobe suite is often beneficial for advanced image editing, vector graphics, and print-ready file preparation.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts metrics (e.g., CTR, engagement rates) is key. Familiarity with analytics platforms like Google Analytics or social media insights dashboards is a plus. CRM & Automation:

• Understanding how design assets are used within CRM systems or marketing automation platforms (e.g., email templates, landing pages) can be advantageous.

📝 Enhancement Note: Proficiency in Figma is a critical requirement. Candidates should be ready to demonstrate their skills and workflow within this tool. Experience with other design and potentially marketing technology tools will enhance their application.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and pushing creative boundaries within brand constraints.

• Collaboration: Working effectively with marketing and other teams, valuing input and feedback.

• Efficiency & Agility: Delivering high-quality work quickly and adapting to changing priorities.

• Brand Stewardship: Commitment to maintaining brand integrity and consistency across all visual communications.

• Results-Oriented: Designing with a clear understanding of how visuals contribute to business objectives and campaign success.

Collaboration Style:

• Proactive Communication: Regularly updating stakeholders on progress, potential roadblocks, and design ideas.

• Open to Feedback: Welcoming constructive criticism and iterating on designs based on team input.

• Cross-functional Partnership: Building strong working relationships with marketing, sales, and other departments to ensure design solutions meet diverse needs.

📝 Enhancement Note: The culture likely favors a proactive, collaborative, and results-driven approach, typical of fast-growing tech companies. Candidates should demonstrate an ability to work independently while being a strong team player in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering numerous design assets quickly for a fast-paced marketing team while maintaining high quality and brand consistency.

• Managing Shifting Priorities: Adapting to frequent changes in campaign focus, ad creative needs, and stakeholder requests.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones and cultural backgrounds.

• Brand Evolution: Staying aligned with and contributing to the evolution of Sur's brand identity as the company grows.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to learn new design techniques, software features, or specialize in areas like motion graphics or UI/UX for marketing.

• Marketing Strategy Exposure: Gaining deeper insights into marketing campaign planning, GTM strategies, and how design fits into the broader business objectives.

• Industry Trends: Keeping abreast of the latest design trends, digital marketing best practices, and FinTech industry aesthetics.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the need for adaptability. Growth opportunities are tied to both design specialization and a broader understanding of marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design ad creative for a campaign with specific performance goals. What was your process, and what was the outcome?" (Focus on metrics, rationale, and impact).

• "How do you approach maintaining brand consistency across a wide variety of marketing collateral, especially when working remotely?" (Highlight process, tools, and communication).

• "Walk us through a complex design project from your portfolio. What were the key challenges, and how did you overcome them?" (Emphasize problem-solving, design thinking, and collaboration). Company & Culture Questions:

• "What interests you about Sur and our work in the FinTech/HR space?" (Research Sur's mission, products, and recent news).

• "How do you collaborate effectively with non-designers, such as marketing managers or sales teams?" (Provide examples of clear communication and managing feedback).

• "How do you stay updated on design trends and incorporate them into your work while respecting brand guidelines?" (Showcase continuous learning and adaptability). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, the tools used, and the results achieved.

• Quantify Impact: Whenever possible, use data (e.g., increased CTR, engagement rates, lead generation) to demonstrate the effectiveness of your designs.

• Showcase Tool Mastery: Be ready to demonstrate your workflow in Figma or Canva, highlighting specific features or techniques you used.

• Articulate Brand Thinking: Explain how your designs align with and reinforce Sur's brand identity and values.

• Prepare for Q&A: Anticipate questions about your design choices, process, and how you handle feedback.

📝 Enhancement Note: Interview preparation should center on demonstrating not just design skill but also an understanding of marketing objectives, business impact, and effective remote collaboration. Tailoring portfolio examples to the FinTech industry and Sur's specific needs will be highly advantageous.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Highlight experience in digital design, ad creative, marketing collateral, and proficiency with Figma/Canva. Quantify achievements where possible (e.g., "Designed ad creative that increased CTR by X%").

• Curate Your Portfolio: Ensure your portfolio prominently features digital design projects, ad creative examples, and marketing collateral. Tailor it to showcase work relevant to the FinTech/HR industry if possible. Prepare to discuss your process and impact for each piece.

• Prepare Your Cover Letter (if applicable): Briefly explain why you are a good fit for this specific role at Sur, emphasizing your remote work experience and understanding of marketing operations through design.

• Research Sur: Familiarize yourself with Sur's products, services, target audience, and brand identity. Understand their market position and recent developments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.