Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sur

Location: Mexico City, Mexico

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site (with remote possibility for LATAM based candidates)

🚀 Role Summary

• Design compelling visual content to power a fast-growing marketing team, with a strong focus on digital design for social media and paid advertising campaigns.

• Develop and execute creative assets for marketing collateral, including brochures, playbooks, and client-facing slide decks, ensuring adherence to brand guidelines.

• Collaborate closely with the marketing team to translate brand identity into visually engaging materials across various formats.

• Manage a diverse range of design projects, prioritizing tasks effectively to meet deadlines and business objectives.

• Proactively contribute creative ideas and design recommendations, demonstrating initiative and a passion for visual storytelling.

📝 Enhancement Note: While the primary location is Mexico City, the description explicitly mentions "Based in LATAM" for requirements and "Full-time, remote position" for benefits. This suggests a hybrid or remote-first approach for candidates within Latin America, which is a crucial detail for operations candidates evaluating their work arrangement flexibility.

📈 Primary Responsibilities

• Design visually striking digital ad creative for social media platforms and paid advertising channels, optimizing for engagement and conversion.

• Produce high-quality marketing collateral such as brochures, playbooks, case studies, and testimonial documents to support sales and marketing initiatives.

• Construct professional and impactful slide decks for internal team use, executive presentations, and client-facing pitches.

• Prepare and manage print materials, ensuring all files meet production-ready standards, including correct bleed, resolution, and color mode (CMYK).

• Create custom ad creative to fulfill specific external client requests, maintaining brand consistency and design excellence.

• Diligently apply and uphold established brand guidelines, including color palettes, typography, and layout principles, across all design deliverables.

• Effectively manage multiple design requests simultaneously, employing strong prioritization skills based on project deadlines and strategic business needs.

• Proactively generate and present innovative creative ideas and design recommendations, contributing to the evolution of the company's visual communication strategy.

📝 Enhancement Note: The responsibilities emphasize a blend of digital and print design, with a significant focus on digital ad creative and marketing collateral. This indicates a need for a designer who can execute across various platforms and formats, requiring strong project management skills to handle multiple requests and deadlines efficiently.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience as a Graphic Designer, with a demonstrated track record in digital design and ad creative execution.

Required Skills:

• Proven experience as a Graphic Designer with a strong portfolio showcasing digital design and ad creative.

• High proficiency in design software, specifically Figma and/or Canva.

• Solid understanding of core design principles: color theory, visual hierarchy, typography, and layout design.

• Basic knowledge of print production standards, including bleed, resolution, and color modes (e.g., CMYK).

• Excellent communication skills, with strong English proficiency for effective collaboration.

• Highly organized, deadline-driven, and adept at managing shifting priorities in a fast-paced environment.

• Must be based in LATAM. Preferred Skills:

• Experience designing for social media advertising platforms (e.g., Meta Ads, LinkedIn Ads).

• Familiarity with other design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Understanding of user interface (UI) principles for digital assets.

• Experience with video editing or motion graphics is a plus.

• Ability to translate complex ideas into clear and visually appealing graphics.

📝 Enhancement Note: The emphasis on Figma and Canva, along with a strong portfolio in digital and ad creative, points towards a role that requires modern design tools and a focus on performance-driven visuals. The requirement for LATAM residency and English proficiency suggests a globally distributed team dynamic, common in operations and GTM functions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 diverse projects demonstrating expertise in digital ad creative, marketing collateral, and slide deck design.

• Include case studies that highlight the problem, your design solution, and the impact or results achieved (e.g., increased engagement, improved conversion rates).

• Clearly articulate your design process for at least one project, detailing ideation, tool utilization (Figma/Canva), and iteration.

• Ensure all digital assets are presented in a clean, professional format, with high-resolution mockups and clear descriptions. Process Documentation:

• While formal process documentation isn't explicitly required, candidates should be prepared to discuss their personal workflow for managing multiple design requests, from brief intake to final delivery.

• Be ready to explain how you maintain brand consistency and apply brand guidelines across different project types.

• Demonstrate an understanding of how design assets integrate into broader marketing campaigns and contribute to GTM strategies.

📝 Enhancement Note: For a design role supporting marketing and GTM, a strong portfolio is paramount. The expectation is to see not just aesthetic skill but also an understanding of how design contributes to business objectives, like driving engagement or supporting sales enablement. The "process" here refers more to the candidate's workflow and problem-solving approach rather than formal documentation.

💵 Compensation & Benefits

Salary Range: $3,000–$4,000 USD per month.

Benefits:

• Full-time, remote position for candidates based in LATAM.

• Opportunity to contribute to a fast-growing marketing team and see your work directly impact campaign success.

• Exposure to diverse design challenges across digital and print media.

• Collaborative work environment with a focus on innovation and creativity.

• Potential for professional growth as the company expands.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility for remote work within LATAM time zones.

📝 Enhancement Note: The salary is provided in USD per month, which is competitive for many LATAM markets for a mid-level designer with digital design expertise. The remote aspect for LATAM-based candidates is a significant benefit, offering flexibility. The working hours are standard full-time.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in an industry that requires significant marketing and visual communication, likely tech, SaaS, or a service-based business that relies on digital presence and client engagement.

Company Size: With a "fast-growing marketing team," Sur is likely a scaling company, possibly ranging from Series A to Series C funding, indicating a dynamic and evolving environment. This size often means opportunities for impact but also requires adaptability.

Founded: While not specified, a "fast-growing" company suggests it's established enough to have a clear brand identity but young enough to be in a rapid expansion phase.

Team Structure:

• The Graphic Designer will be part of the marketing team, working closely with marketing managers, campaign specialists, and potentially content creators.

• Reporting structure likely involves a Marketing Lead or Director.

• Cross-functional collaboration will be essential, involving interactions with sales, product, and potentially client success teams to ensure design aligns with broader business objectives. Methodology:

• Emphasis on data-driven design, where creative assets are tested and optimized for performance.

• Agile or iterative design processes to quickly respond to marketing campaign needs and market feedback.

• Collaborative approach to brainstorming and design reviews to ensure alignment and quality.

Company Website: https://surcompany.co/

📝 Enhancement Note: Based on the company's domain and the role's focus on digital ad creative and marketing collateral for a "fast-growing" team, Sur likely values agility, creativity, and a results-oriented approach. The remote option for LATAM talent suggests a modern, globally distributed workforce strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years experience), responsible for executing design tasks and contributing creative ideas. It's a crucial role within the marketing function, supporting Go-To-Market (GTM) efforts through visual communication.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Creative Lead, who oversees campaign strategy and execution. This provides a clear reporting line and mentorship opportunity.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and client engagement. High-quality visuals are critical for driving lead generation, conversion rates, and overall brand authority within the market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital ad creative, motion graphics, or UI design based on project needs and personal interest.

• Leadership Potential: With proven success and initiative, opportunities may arise to lead design projects or mentor junior designers as the team grows.

• Cross-Functional Exposure: Gain broader understanding of marketing strategy, GTM planning, and business development by collaborating with other departments.

• Industry Expertise: Develop specialized knowledge in designing for specific industries Sur serves, enhancing marketability.

📝 Enhancement Note: This role offers a solid foundation for a designer looking to grow within a marketing and GTM context. The "fast-growing" nature of the company implies potential for increased responsibility and advancement as the team scales.

🌐 Work Environment

Office Type: The role is advertised with a primary location in Mexico City, but the "Full-time, remote position" benefit for LATAM-based candidates indicates a flexible or hybrid work environment. It's likely that while an office may exist in Mexico City, remote work is well-supported for those within the region.

Office Location(s): Mexico City, Mexico.

Workspace Context:

• Collaboration: Expect a collaborative digital environment, utilizing tools like Figma, Canva, and communication platforms (e.g., Slack, email) for seamless teamwork.

• Tools & Technology: Access to industry-standard design software and potentially project management tools.

• Team Interaction: Regular virtual meetings and design reviews with the marketing team to discuss project requirements, provide feedback, and align on creative direction.

Work Schedule: Full-time, with standard working hours (estimated 40 hours/week). Flexibility may be offered for remote employees within LATAM time zones, balancing project deadlines with personal work-life integration.

📝 Enhancement Note: The hybrid/remote flexibility for LATAM candidates is a key aspect of the work environment, catering to modern workforce preferences and allowing for broader talent acquisition.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Technical Interview/Portfolio Review: A detailed discussion about your portfolio, design process, and proficiency with tools like Figma and Canva. You may be asked to present specific case studies.

• Skills Assessment (Optional): A small design challenge or task to evaluate your ability to meet specific creative requirements and deadlines.

• Cultural Fit Interview: A conversation with the hiring manager or team lead to assess your communication skills, work ethic, and alignment with the company culture.

Portfolio Review Tips:

• Curate Strategically: Select your strongest 5-7 projects that best represent your digital design and ad creative skills.

• Showcase Process: For at least one or two projects, detail your design thinking, problem-solving approach, and how you used Figma/Canva.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., engagement rates, click-through rates).

• Brand Consistency: Demonstrate your ability to apply and maintain brand guidelines effectively.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, carefully read and understand the objectives, target audience, and constraints.

• Time Management: Practice completing design tasks within a set timeframe, simulating the pressure of real-world projects.

• Communicate Your Rationale: Be prepared to explain the design choices you made during the challenge, linking them back to the brief and design principles.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should be prepared to not only show their work but also to articulate their design process and how their designs contribute to business goals, especially in a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for digital design, prototyping, and collaborative workflows. Proficiency is a key requirement.

• Canva: Required for quick creation of marketing collateral and social media assets, indicating a need for efficiency and accessibility.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): While not explicitly required, familiarity is highly preferred and beneficial for print production and more complex design tasks.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates, engagement) is crucial. Familiarity with performance dashboards may be beneficial. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, but an understanding of how design assets are deployed through marketing automation platforms or CRM campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of Figma and Canva highlights the company's primary tools for design execution. A candidate proficient in these, with a strong digital design portfolio, will be well-positioned.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and pushing creative boundaries to make marketing efforts stand out.

• Results-Oriented: Focusing on how design contributes to measurable marketing outcomes and business growth.

• Collaboration: Working effectively with the marketing team and other departments to achieve shared goals.

• Adaptability: Being flexible and responsive to changing project needs and market trends.

• Brand Stewardship: Upholding and enhancing the company's visual identity consistently.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, design reviews, and brainstorming sessions with marketing, sales, and other relevant departments.

• Feedback Exchange: Open to constructive criticism and providing thoughtful feedback on design concepts.

• Proactive Communication: Keeping stakeholders informed about project progress, potential challenges, and creative recommendations.

📝 Enhancement Note: The culture likely values initiative, creativity, and a data-informed approach to design. Collaboration is key, especially in a fast-growing company where teams need to work cohesively.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality designs quickly to meet the demands of a fast-paced marketing environment.

• Maintaining Brand Consistency: Ensuring brand guidelines are applied uniformly across a wide range of diverse creative assets.

• Adapting to Shifting Priorities: Managing multiple projects with evolving deadlines and requirements.

• Creative Block: Overcoming creative challenges to consistently generate fresh and engaging visual concepts.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to learn new design techniques, software features, or specialize in areas like motion graphics or advanced digital ad design.

• Industry Exposure: Gaining insights into GTM strategies and marketing campaign performance, broadening your understanding of business objectives.

• Mentorship: Learning from experienced marketing professionals and potentially senior designers within the company or through external resources.

📝 Enhancement Note: The challenges presented are typical for a designer in a growth-stage company, emphasizing the need for strong organizational and creative problem-solving skills. Growth opportunities are tied to the company's expansion and the designer's ability to adapt and excel.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital ad creative that drives engagement." (Focus on your approach, tool usage, and how you measure success).

• "How do you ensure brand consistency across various design deliverables?" (Highlight your understanding of brand guidelines and your systematic approach).

• "Walk us through a challenging design project from your portfolio. What was the problem, your solution, and the outcome?" (Be ready to discuss your process, tool choices, and the impact of your work). Company & Culture Questions:

• "What interests you about Sur and this Graphic Designer role?" (Research the company and align your skills and aspirations with their mission).

• "How do you handle feedback or constructive criticism on your designs?" (Emphasize your openness to iteration and collaboration).

• "How do you stay updated on the latest design trends and tools?" (Show your commitment to continuous learning). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives – the challenge, your creative solution, and the positive result.

• Tool Proficiency: Be ready to discuss your experience with Figma and Canva, perhaps even demonstrating a feature or workflow.

• Business Acumen: Connect your design decisions to business objectives, showing you understand how your work supports marketing and GTM goals.

• Conciseness: Present your work clearly and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and a practical understanding of how design contributes to marketing and business success, particularly for a fast-growing company.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features digital ad creative and marketing collateral examples, specifically highlighting your proficiency with Figma and/or Canva.

• Resume Optimization: Tailor your resume to emphasize relevant experience, including specific design projects, tools used, and any quantifiable achievements related to marketing campaigns or brand engagement.

• Interview Preparation: Practice articulating your design process, creative rationale, and how your work aligns with business objectives. Prepare to discuss your portfolio in detail.

• Company Research: Thoroughly research Sur, understanding their industry, target audience, and current marketing efforts to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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