Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Transitioning to UX/UI)

Company: SKELAR

Location: Remote (Ukraine-based candidates preferred)

Job Type: Full-Time

Category: UX/UI Design & Operations

Date Posted: July 30, 2026

Experience Level: Junior to Mid-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Transition from graphic design to UX/UI design with a strong focus on conversion rate optimization (CRO) and A/B testing.

• Design and optimize marketing funnels and user flows for consumer-focused tech products.

• Leverage data analytics and user behavior insights to drive hypothesis generation and validation.

• Collaborate within a cross-functional team of designers, developers, and analysts to achieve business objectives.

• Utilize a comprehensive toolkit of design and AI tools to enhance productivity and innovation.

📝 Enhancement Note: While the title is "Graphic Designer," the description explicitly states a transition to UX/UI, emphasizing business impact through data-driven design. The role requires a blend of design fundamentals and analytical thinking crucial for operations within a growth-focused tech environment.

📈 Primary Responsibilities

• Design and implement effective marketing funnels, focusing on user journey optimization and conversion enhancement.

• Create intuitive and efficient user flows for landing pages and digital products, ensuring a seamless user experience.

• Generate actionable hypotheses based on competitor analysis, user behavior data, and A/B testing insights.

• Conduct thorough analysis of direct and indirect competitor funnels to identify market opportunities and best practices.

• Analyze user behavior through internal analytics tools to inform design decisions and identify areas for improvement.

• Collaborate closely with a strong team of designers, developers, and analysts to ensure alignment and successful project execution.

• Participate in brainstorming sessions to generate innovative design concepts and solutions.

• Present research findings, design concepts, and strategic ideas in a clear, structured, and persuasive manner.

• Actively seek and incorporate constructive feedback from team members and stakeholders to refine designs.

📝 Enhancement Note: The responsibilities are heavily skewed towards a CRO and data-driven approach, indicating that this role is less about pure aesthetics and more about measurable business outcomes, aligning with operations and growth initiatives.

🎓 Skills & Qualifications

Education: Not specified, but a strong portfolio demonstrating design principles and analytical thinking is paramount.

Experience: Minimum of 1 year in web design.

Required Skills:

• Proficiency in web design principles, including layout, visual hierarchy, and user-centered design.

• High-level command of Figma for interface design, prototyping, and collaboration.

• Strong understanding of composition, typography, and color theory.

• Business-oriented mindset with a focus on driving conversion rate optimization (CRO).

• Ability to structure and present information clearly, including research findings and concept presentations.

• Skill in articulating and defending design decisions with logical reasoning.

• Openness to receiving and acting upon constructive feedback.

• Demonstrated desire for continuous learning and career progression within UX/UI and operations. Preferred Skills:

• Experience with A/B testing methodologies and interpreting test results.

• Familiarity with user research techniques and tools.

• Basic understanding of user analytics platforms.

• Exposure to AI design tools (e.g., Claude, ChatGPT, Leonardo) for enhanced design workflows.

• Experience in the EdTech, Mental Health, Petcare, or FashionTech industries.

📝 Enhancement Note: The emphasis on "business-oriented," "conversion growth," and "structurally present information" strongly suggests that while a graphic design background is the entry point, the candidate must exhibit a mature understanding of how design contributes to operational success and revenue generation, typical of a Revenue Operations or GTM-aligned role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating a transition from graphic design to UX/UI with a focus on problem-solving.

• Each case study should clearly outline the business problem, user research conducted, design process, A/B testing hypotheses, and measurable results (e.g., conversion rate improvements, user engagement metrics).

• Highlight your proficiency in Figma through interactive prototypes and detailed design documentation.

• Include examples of how you've analyzed competitor strategies and user behavior to inform design decisions.

• Demonstrate your ability to present complex information and justify design choices effectively. Process Documentation:

• Be prepared to discuss your personal design process, including how you approach hypothesis generation, user flow mapping, and A/B test design.

• Showcase an understanding of CRO methodologies and how to apply them in a practical setting.

• Document your experience with collaborative design tools and workflows.

📝 Enhancement Note: The portfolio requirements are critical for this role, as they directly assess the candidate's ability to translate design skills into measurable business impact, a core tenet of operations roles. The emphasis on case studies, CRO, and A/B testing is a strong indicator of the expected operational contribution.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Junior to Mid-Level UX/UI Designers in Ukraine, with a remote work arrangement and the company's venture-builder status, a competitive range would be approximately ₴30,000 - ₴60,000 per month. This estimation considers the required experience level, the specialized nature of the role (transitioning to UX/UI with CRO focus), and the cost of living in Ukraine.

Benefits:

• Full toolkit provided, including paid subscriptions to various design and AI tools (Figma, Claude, ChatGPT, Leonardo, etc.).

• Mentorship from experienced designers and a strong team.

• Opportunity to influence business metrics and test hypotheses on real users.

• Space for generating and implementing own CRO hypotheses.

• Professional development programs and specialized education (e.g., AI intensifies, professional clubs).

• Access to exclusive domain education and training programs.

• Partial compensation for sports activities (Kyiv) or gym access.

• Medical insurance.

• Paid business trips (if applicable to role specifics).

• Corporate discounts from partners.

• Meals provided.

• Contribution to meaningful social projects through the SKELAR Foundation.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and facilitate collaboration across different time zones.

📝 Enhancement Note: Salary is estimated based on typical Ukrainian market rates for a junior/mid-level designer with a specialized focus, factoring in the remote nature and the company's investment in tools and professional development. The benefits package is extensive, highlighting SKELAR's commitment to employee growth and well-being, which is attractive for operations professionals seeking a supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Building, Tech, EdTech, Mental Health, Petcare, FashionTech. SKELAR operates as a venture builder, creating and scaling consumer-focused tech businesses. This environment is fast-paced, innovation-driven, and highly results-oriented.

Company Size: SKELAR employs over 10 teams within its Platform, suggesting a significant operational footprint and a structured approach to supporting its ventures. The company culture emphasizes expertise, growth, and impact.

Founded: While the founding date isn't explicitly stated, SKELAR has successfully built multiple businesses with global reach and significant user bases (10+ million users), indicating a mature and established operation.

Team Structure:

• The role sits within a strong, cross-functional team of designers, developers, and analysts.

• Designers are expected to work closely with product managers, marketing specialists, and potentially founders of SKELAR's ventures.

• The "SKELAR Platform" acts as an operational backbone, providing centralized support functions (Legal, Finance, HR, Talent Acquisition, etc.) for all portfolio companies. Methodology:

• Data-driven decision-making is central, with a heavy reliance on A/B testing and user analytics for validation.

• A CRO-centric approach is fundamental to how design contributes to business growth.

• Collaboration and knowledge sharing are encouraged, with access to a network of co-founders and industry experts.

• Continuous improvement and iteration are core to the venture-building process.

Company Website: https://www.skelar.tech

📝 Enhancement Note: SKELAR's venture-builder model implies a dynamic and entrepreneurial environment. For operations professionals, this means exposure to diverse business challenges and a direct impact on growth metrics across multiple ventures. The emphasis on data and testing is a key operational characteristic.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry point into the operations-focused design space, specifically within CRO and growth marketing. It's an opportunity for a graphic designer to pivot into a role where design directly impacts business operations and revenue. The "0-2 years" experience level suggests a junior position with significant growth potential.

Reporting Structure: The designer will likely report to a Lead UX/UI Designer or a Head of Product/Growth within one of SKELAR's ventures or the SKELAR Platform itself. Collaboration will be extensive with developers and data analysts.

Operations Impact: The role has a direct impact on key business operations by driving conversion rates, optimizing user funnels, and validating growth hypotheses. Success in this role contributes directly to the performance and scalability of SKELAR's ventures.

Growth Opportunities:

• Skill Specialization: Deepen expertise in CRO, A/B testing, user research, and advanced UX/UI design.

• Career Progression: Advance from a junior role to a mid-level, senior, or lead UX/UI Designer, potentially specializing in specific product areas or venture types.

• Leadership Potential: With demonstrated success and strategic thinking, opportunities may arise to lead design initiatives or mentor junior designers.

• Domain Expertise: Gain comprehensive knowledge across various consumer tech sectors (EdTech, Mental Health, etc.) managed by SKELAR.

• Entrepreneurial Exposure: Learn firsthand how businesses are built and scaled within a venture builder environment.

📝 Enhancement Note: This role is positioned as a career pivot into a more operationally-focused design function. The growth trajectory is clearly defined by skill development in CRO and UX/UI, directly contributing to business performance.

🌐 Work Environment

Office Type: Fully Remote. SKELAR offers a remote-first work environment, providing flexibility and access to talent globally, with a preference for candidates within Ukraine.

Office Location(s): While remote, SKELAR maintains physical spaces that offer an inspiring work environment, including dedicated areas with gyms, climbing walls, green zones, and libraries. These are primarily located in Kyiv.

Workspace Context:

• A fully remote setup allows for flexible working hours and location independence.

• Access to a comprehensive toolkit of design and AI software enhances productivity and creative output.

• The company culture fosters collaboration and knowledge sharing, even in a remote setting, through various platforms and initiatives.

• The existence of physical "spaces" suggests a company that values employee well-being and provides resources for focused work and collaboration when needed, even for remote employees.

Work Schedule: Standard full-time hours (approx. 40 per week) with expected flexibility to accommodate project needs and cross-functional collaboration. This flexibility is crucial for operations roles that often require responsiveness.

📝 Enhancement Note: The remote nature aligns with modern operations teams seeking flexibility, while the mention of physical "spaces" suggests a company culture that values employee well-being and provides resources for optimal work, even if not mandatory for remote staff.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess fundamental design skills and relevant experience.

• Portfolio Presentation & Technical Interview: A session where candidates present 1-2 case studies, demonstrating their design process, problem-solving skills, and understanding of CRO principles. This is likely to include technical questions about Figma and design methodologies.

• Hiring Manager/Team Interview: Discussion about candidate's experience, motivations, and cultural fit. This may involve scenario-based questions related to design challenges, A/B testing, and collaboration.

• Final Interview: Potentially with a senior leader or founder, focusing on strategic thinking, long-term vision, and alignment with SKELAR's mission.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem and the measurable impact of your design solutions, using data and metrics.

• Showcase Process: Detail your thought process, from initial research and hypothesis generation to A/B testing and iteration.

• Highlight CRO: Emphasize how your design decisions were driven by conversion optimization goals.

• Figma Proficiency: Ensure prototypes are interactive and well-organized within Figma.

• Storytelling: Present your case studies as compelling narratives that showcase your problem-solving abilities.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing a given user flow or marketing funnel, or generating hypotheses for A/B testing.

• Practice articulating your design rationale concisely and persuasively, especially in the context of business objectives.

• Research SKELAR's existing ventures and their target audiences to demonstrate an understanding of their market and operational goals.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical application of design skills to business operations, particularly CRO and A/B testing. A strong portfolio that quantifies impact is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaborative workflows. High-level proficiency is a must.

• AI Design Tools: Access to and proficiency with tools like Claude, ChatGPT, and Leonardo AI for ideation, content generation, and workflow enhancement.

Analytics & Reporting:

• Internal Analytics Tools: Experience or willingness to learn and utilize internal company tools for user behavior analysis.

• A/B Testing Platforms: Familiarity with the principles and application of A/B testing for hypothesis validation.

CRM & Automation:

• While not explicitly mentioned as primary tools for this role, an understanding of how design impacts CRM funnels and marketing automation workflows is beneficial.

📝 Enhancement Note: The explicit mention of AI tools and a strong emphasis on Figma and analytics/A/B testing platforms highlights the modern, data-driven operational environment at SKELAR.

👥 Team Culture & Values

Operations Values:

• Business-Oriented: Design is a means to an end – driving business growth and conversion.

• Data-Driven: Decisions are based on research, analytics, and A/B testing results.

• Collaborative: Strong teamwork with designers, developers, and analysts is crucial.

• Growth Mindset: Continuous learning, seeking feedback, and striving for seniority are encouraged.

• Impact-Focused: Contributions are measured by their impact on business metrics.

Collaboration Style:

• Cross-functional collaboration is key, working closely with developers for implementation and analysts for data insights.

• Open communication and constructive feedback are integral to the team's workflow.

• A culture of sharing knowledge and expertise across different domains within the venture builder.

📝 Enhancement Note: The values align perfectly with typical operations team cultures, emphasizing measurable results, data, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Transitioning Skillset: Adapting from a purely graphic design focus to a data-driven CRO and UX/UI approach.

• Hypothesis Generation & Validation: Developing the ability to generate effective hypotheses and interpret A/B test results accurately.

• Balancing Aesthetics and Performance: Ensuring designs are both visually appealing and highly effective in driving conversions.

• Fast-Paced Environment: Adapting to the dynamic nature of a venture builder with multiple evolving projects.

Learning & Development Opportunities:

• Dedicated Mentorship: Guidance from experienced UX/UI designers and CRO specialists.

• Access to Tools & Resources: Full access to a comprehensive suite of design and AI tools.

• Internal Training Programs: Participation in SKELAR's specialized education programs, including AI intensives and professional clubs.

• Exposure to Diverse Ventures: Gaining experience across various industries (EdTech, Mental Health, Petcare, FashionTech), broadening operational understanding.

📝 Enhancement Note: The role presents a clear growth path for designers looking to move into operations-focused roles. The challenges are framed as opportunities for development within a supportive structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to inform a design decision. What was the outcome?" (Focus on A/B testing, analytics, or user research.)

• "How would you approach designing a marketing funnel for a new EdTech product aimed at adult learners?" (Assess understanding of user flows and CRO.)

• "Walk us through a design project from your portfolio. What was the business objective, what was your process, and what were the results?" (Prepare a detailed case study presentation.) Company & Culture Questions:

• "Why are you interested in transitioning from graphic design to UX/UI with a focus on CRO?"

• "What do you know about SKELAR and its ventures? How do you see yourself contributing to our mission?"

• "How do you handle constructive criticism on your designs?" Portfolio Presentation Strategy:

• Quantify Impact: Use clear metrics (e.g., X% increase in conversion, Y% decrease in bounce rate) to demonstrate the effectiveness of your designs.

• Showcase the 'Why': Explain the reasoning behind your design choices, linking them to user needs and business goals.

• Demonstrate Figma Proficiency: Prepare interactive prototypes and be ready to navigate Figma during the interview if asked.

• Focus on CRO: Highlight projects where your design efforts directly contributed to conversion rate optimization.

📝 Enhancement Note: Interview questions will heavily probe the candidate's understanding of business impact, data-driven decision-making, and the CRO process, reflecting the operational nature of the role.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the provided link.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 projects that best demonstrate your web design skills, transition towards UX/UI, and any experience or understanding of conversion rate optimization. Quantify achievements wherever possible.

• Resume Optimization: Ensure your resume clearly states your experience in web design and any exposure to UX/UI principles, Figma, and analytical thinking. Use keywords like "conversion," "optimization," "user flow," and "A/B testing."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on the business problem, your process, and measurable results. Be ready to discuss your approach to hypothesis generation and user behavior analysis.

• Company Research: Familiarize yourself with SKELAR's venture-builder model, its portfolio companies, and its mission. Understand their focus on building leading consumer businesses through data-driven strategies.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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