Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WP Media (SaaS)

Location: Remote (Europe-based)

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is centered around visual brand execution and campaign asset creation for SaaS products, requiring a strong understanding of digital marketing and conversion-focused design.

• The Graphic Designer will be responsible for translating marketing briefs into compelling, on-brand visuals across various digital channels, including ad creatives, social media, landing pages, and website elements.

• A key aspect of this role involves contributing to the evolution and maintenance of brand identity, ensuring consistency and strength across all product touchpoints for WP Rocket, Imagify, and RocketCDN.

• Collaboration with marketing, copywriting, and product teams is essential, necessitating strong communication skills and the ability to work effectively within a remote, European-based team structure.

📝 Enhancement Note: Given the focus on SaaS products, digital advertising, and conversion goals, this role leans heavily into the intersection of Marketing Operations and Creative Services. The emphasis on "turning marketing briefs into compelling, on-brand creative assets" and "supporting both brand and business goals" highlights the need for a designer who understands the strategic purpose behind their work, not just aesthetic appeal.

📈 Primary Responsibilities

• Lead the visual execution of marketing campaigns by conceptualizing and developing comprehensive asset sets based on provided marketing briefs.

• Design a diverse range of ad creatives, including standard display banner sizes and variations for paid social media, to facilitate A/B testing and optimize campaign performance.

• Create and adapt website visuals and landing page designs with a focus on enhancing user experience and supporting conversion rate optimization (CRO) objectives.

• Develop brand assets for various communication channels such as social media graphics, email banners, infographics, illustrations, ebooks, and potential print materials.

• Actively contribute to the refinement and evolution of brand guidelines and the overall visual identity, ensuring a cohesive and impactful brand presence across all products.

• Stay abreast of current design trends, competitor analyses, and industry best practices to inject fresh, innovative creative ideas into the marketing team's efforts.

• Collaborate closely with copywriters, marketers, and other stakeholders to effectively translate campaign angles and feedback into strong, visually compelling design solutions.

• Maintain a high level of attention to detail while managing multiple design requests and project deadlines concurrently within a fast-paced environment.

📝 Enhancement Note: The responsibility of designing "ad creatives and formats - display banners across standard sizes and paid social - enabling testing and iteration to improve performance" and "designing landing pages, website visuals, and other web assets built to convert" indicates a direct link to marketing performance and conversion rate optimization, aligning this role with key revenue-generating activities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skill in graphic design is paramount.

Experience: Proven professional experience as a Graphic Designer, ideally within a SaaS, tech, software, or digital product company environment.

Required Skills:

• Demonstrated experience in designing display advertising and paid social ad creatives, including banner sets across various standard formats and sizes (e.g., 300x250, 728x90, 160x600) with multiple variations for performance testing.

• Proven track record in designing high-converting landing pages, website visuals, and other web-based marketing assets.

• Proficiency in translating campaign angles or briefs into compelling, on-brand visual assets that resonate with target audiences.

• Strong command of Figma for UI/UX and general design tasks.

• Expert proficiency with Adobe Creative Suite tools, particularly Photoshop and Illustrator, for image editing, vector graphics, and complex design work.

• Experience working with and evolving existing brand identities, with a keen eye for maintaining visual consistency across all collateral.

• Ability to design across other marketing formats like email graphics, infographics, and organic social media posts, adhering to platform-specific best practices.

• Currently based in Europe and able to work effectively within European working hours to ensure seamless collaboration with the core marketing team.

• Excellent collaboration skills, enabling close work with copywriters, marketers, and stakeholders to translate briefs and feedback into impactful visual executions. Preferred Skills:

• Familiarity with WordPress ecosystem and its design considerations.

• Understanding of basic UX/UI principles for web and landing page design.

• Experience with illustration or animation for digital assets.

• Knowledge of SEO best practices as they relate to web design and image optimization.

• Previous remote work experience, demonstrating self-discipline and effective virtual communication.

📝 Enhancement Note: The explicit mention of "SaaS, tech, software, or digital product environment" and "designing display advertising and paid social ad creative" points towards a need for a designer who understands the nuances of digital marketing campaigns and performance-driven design within a technology context. The requirement for Figma, Photoshop, and Illustrator indicates a blend of UI/UX design tools and traditional graphic design software.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong range of digital design work, with a particular emphasis on SaaS or tech-related projects.

• Specific examples of ad creative sets (display banners, paid social) with explanations of variations and performance considerations.

• Case studies or examples of landing pages and website visuals designed to drive conversions, detailing the design process and rationale.

• Demonstrations of how existing brand identities were applied, evolved, or maintained consistently across various assets.

• Visuals of infographics, illustrations, or other marketing collateral that highlight creative problem-solving and brand alignment. Process Documentation:

• Examples of how briefs or campaign angles were translated into visual concepts and final assets, illustrating the design process.

• Evidence of managing multiple design requests simultaneously, showcasing organizational skills and deadline adherence.

• Visuals demonstrating an understanding of design for testing and iteration, particularly for ad creatives and web elements.

📝 Enhancement Note: For a role focused on marketing assets and campaign execution, the portfolio should not just be a collection of pretty pictures. It needs to demonstrate the candidate's ability to understand marketing objectives, work within brand guidelines, and create assets that are designed to perform. Highlighting specific examples of ad sets for testing and landing pages for conversion is crucial.

💵 Compensation & Benefits

Salary Range:

Given the mid-level experience (2-5 years), the requirement for specialized SaaS/tech design skills, and the European remote location, an estimated annual salary range would be €40,000 - €60,000. This range can vary based on specific country of residence within Europe due to differing cost of living and tax structures, as well as the candidate's exact experience and portfolio strength.

Benefits:

• Flexible Working Hours: Ability to structure the workday to accommodate personal needs while ensuring core collaboration hours are met.

• Remote Work Culture: Fully remote position, allowing for work from any location within Europe.

• Minimum Vacation Policy: Encouragement to take time off to maintain work-life balance.

• Annual Team Trip: An inclusive, company-sponsored trip for the entire team to foster connection and team building.

• Employer of Record (EOR) Employment: Official local employment in the country of residence, ensuring compliance with local labor laws and benefits.

Working Hours:

While the role is fully remote and offers flexible working hours, candidates are expected to be available and actively participate in team calls and Slack communications within standard European working hours to ensure smooth collaboration with the core marketing team. The expected full-time commitment is approximately 40 hours per week.

📝 Enhancement Note: Based on typical mid-level Graphic Designer salaries in Europe, especially those with specialized tech/SaaS experience and remote capabilities, a range of €40,000-€60,000 is a reasonable estimate. The benefits are clearly outlined and align with a modern, distributed tech company. The mention of EOR employment is important for international candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS - WordPress Plugins), Technology, Digital Marketing Services. The company operates within the highly competitive WordPress ecosystem, focusing on performance optimization (caching, image optimization) and CDN services.

Company Size: +45 teammates globally, part of the larger group.one organization. This size suggests a dynamic environment where individual contributions are highly visible, with opportunities for significant impact.

Founded: WP Media was founded in 2014 in Lyon, France. group.one, the parent company, has a broader history and significant scale.

Team Structure:

• The Graphic Designer will join the remote, global Marketing team, reporting to the Head of Marketing.

• This team likely comprises specialists in areas such as content marketing, paid acquisition, social media, and potentially product marketing.

• Cross-functional collaboration will occur regularly with copywriters, other marketers, and potentially product managers or developers to ensure visual assets align with broader business and product strategies. Methodology:

• Data-driven decision-making is implied through the emphasis on A/B testing ad creatives and designing for conversion.

• Workflow planning and optimization are evident in the need to manage multiple requests and deadlines, suggesting a need for efficient design processes.

• Automation and efficiency practices are likely valued, as is common in the SaaS industry, though not explicitly detailed for design tasks.

Company Website: https://saasglobal.teamtailor.com (for careers), https://wp-rocket.me/, https://imagify.io/, https://rocketcdn.me/ (product sites), https://www.group.one/en (parent company)

📝 Enhancement Note: Understanding that WP Media is part of the larger group.one provides context on the company's scale and resources. The focus on performance optimization products (WP Rocket, Imagify, RocketCDN) means the design work will likely be tied to tangible benefits like speed, efficiency, and user experience for website owners.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position within the creative and marketing functions. It offers a significant opportunity to shape the visual narrative of established SaaS products.

Reporting Structure: The Graphic Designer reports directly to the Head of Marketing. This provides a clear line of communication and strategic direction for design initiatives.

Operations Impact: The role has a direct impact on marketing campaign effectiveness, brand perception, and user acquisition/conversion rates. High-quality, on-brand visuals are critical for attracting and retaining customers in the competitive SaaS market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in SaaS marketing design, conversion-focused web design, and potentially UI/UX for marketing assets.

• Brand Stewardship: Grow into a more senior role responsible for broader brand strategy and guidelines, potentially leading design initiatives for new product launches or feature sets.

• Cross-functional Exposure: Gain deeper insights into marketing strategy, performance analytics, and product development through close collaboration.

• Leadership Potential: With proven performance and strategic contribution, opportunities for lead designer or creative team lead roles within WP Media or group.one could emerge.

📝 Enhancement Note: The role offers a clear path for growth within the creative function of a growing SaaS company. The emphasis on performance and conversion means that demonstrating measurable impact through design will be key to career advancement.

🌐 Work Environment

Office Type: Fully remote. The company embraces a distributed workforce, with no central physical office for daily operations.

Office Location(s): While WP Media was founded in Lyon, France, the team is distributed globally. The role requires the candidate to be based anywhere within Europe to facilitate collaboration within European time zones.

Workspace Context:

• The primary "workspace" is virtual, leveraging tools like Slack for daily communication and collaboration.

• This environment fosters autonomy and requires strong self-management skills.

• Opportunities for interaction with teammates occur through scheduled calls, virtual meetings, and informal Slack discussions.

• The company culture emphasizes flexibility, with a focus on output and results rather than hours spent at a desk.

Work Schedule: Flexible working hours are offered, with the understanding that core collaboration and availability within European time zones are necessary for team synchronization. This allows for integration of personal life with professional responsibilities.

📝 Enhancement Note: The "virtual office" nature of the role implies a need for strong communication, proactivity, and the ability to work independently. The flexibility in hours is a significant perk, but the expectation of collaboration within European time zones is a practical constraint to be aware of.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume, portfolio, and a cover letter explaining interest and suitability.

• Initial Screening: Review of application materials by HR or hiring manager to assess basic qualifications and fit.

• Portfolio Review & Discussion: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and their impact. This is where the candidate's ability to articulate their process and rationale will be evaluated.

• Skills Assessment/Design Challenge: Potentially a small, timed design task or a hypothetical brief to assess practical design skills, problem-solving abilities, and speed within the required tools (Figma, Adobe Suite).

• Team/Manager Interview: Further discussion with the Head of Marketing and potentially other team members to assess cultural fit, collaboration style, and strategic thinking.

• Final Decision: Offer extended to the selected candidate.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with SaaS, digital advertising, landing pages, and brand identity work. Prioritize quality over quantity.

• Showcase Process: For key projects, include a brief overview of the brief, your thought process, challenges faced, and the final outcome. Visuals of early concepts or wireframes can be beneficial.

• Highlight Impact: Where possible, quantify the results of your design work (e.g., "designed ad set that increased CTR by X%", "redesigned landing page which improved conversion by Y%").

• Demonstrate Tool Proficiency: Ensure examples clearly show your command of Figma, Photoshop, and Illustrator.

• Tailor to the Role: Emphasize work that aligns with the responsibilities outlined in the job description, particularly campaign asset creation and conversion-focused design.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, thoroughly read and understand the objectives, target audience, and desired outcomes.

• Time Management: Allocate your time wisely, focusing on delivering a solid concept within the given timeframe. Perfection is less important than demonstrating a strong approach.

• Articulate Rationale: Be prepared to explain your design choices, how they address the brief, and how they align with brand guidelines and marketing goals.

• Focus on SaaS Context: Frame your approach within the context of a SaaS product, considering user acquisition, retention, and performance metrics.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge means candidates must be prepared to not only show their work but also explain the strategic thinking and process behind it, especially as it relates to marketing performance and SaaS product goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a core requirement.

• Adobe Photoshop: Critical for image editing, manipulation, and creating raster-based graphics for web and ads.

• Adobe Illustrator: Necessary for creating vector graphics, logos, icons, and complex illustrations.

Analytics & Reporting:

• While not a direct design tool, an understanding of how design impacts analytics (e.g., conversion rates, CTRs) is important. Familiarity with common analytics platforms (e.g., Google Analytics) might be beneficial for context. CRM & Automation:

• Generally not directly used by graphic designers, but awareness of how marketing assets are deployed via CRM or marketing automation platforms could provide useful context. Other Potentially Relevant Tools:

• Project Management Tools: Familiarity with tools like Asana, Trello, or Jira, as used by the marketing team, might be beneficial for workflow management.

• Collaboration Platforms: Slack is explicitly mentioned as the primary communication tool.

📝 Enhancement Note: The technology stack is clearly defined with a strong emphasis on Figma and the Adobe Creative Suite. This is standard for most graphic design roles, but the specific need for Figma points towards a modern, web-focused design approach.

👥 Team Culture & Values

Operations Values:

• Mutual Respect, Collaboration, and Inclusivity: These are foundational values, emphasizing a positive and supportive work environment.

• Healthy Balance Between Work and Private Life: The company actively promotes work-life balance through flexible hours and encouraging time off, valuing employee well-being.

• Data-Driven Approach: While not explicitly stated for design, the company's products and marketing efforts imply a culture that values measurable results and performance optimization.

• Efficiency and Results-Oriented: The focus on fast-paced environments and "doinger" mentality suggests a culture that prioritizes getting things done effectively and efficiently.

Collaboration Style:

• Remote-First and Proactive: Collaboration happens primarily through digital channels like Slack and video calls. Proactive communication and engagement are key.

• Cross-Functional Integration: Designers work closely with marketers and copywriters, requiring clear communication and the ability to incorporate feedback from diverse perspectives.

• Feedback Exchange: The culture encourages active participation and feedback, suggesting an iterative and collaborative approach to creative development.

• Global Team Dynamics: Working with colleagues across different countries and time zones requires adaptability and an understanding of diverse working styles.

📝 Enhancement Note: The company explicitly highlights values like mutual respect, work-life balance, and inclusivity. For a designer, this translates to an environment where their contributions are valued, they have autonomy, and their well-being is considered, while still expecting proactive collaboration in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Products: Ensuring that WP Rocket, Imagify, and RocketCDN each have distinct yet cohesive visual identities that align with the overarching WP Media/group.one brand.

• Balancing Creative Vision with Performance Metrics: Translating marketing briefs into visually appealing designs that also achieve specific conversion or performance goals.

• Adapting to Evolving Design Trends and SaaS Market Needs: Staying current with digital design trends and the specific visual requirements of the SaaS and tech industries.

• Managing Multiple Stakeholder Requests and Deadlines: Effectively prioritizing and delivering high-quality work for various marketing initiatives in a fast-paced environment.

Learning & Development Opportunities:

• Deepen SaaS Design Expertise: Gain specialized knowledge in designing for performance-oriented SaaS products.

• Enhance Conversion Optimization Skills: Learn to design with a direct impact on website conversion rates and marketing campaign ROI.

• Explore UI/UX for Marketing: Develop skills in designing user interfaces for marketing landing pages and web assets.

• Brand Strategy Involvement: Contribute to the strategic direction of brand identity and visual storytelling for multiple product lines.

• Exposure to International Teamwork: Hone collaboration skills within a diverse, global, remote team.

📝 Enhancement Note: The challenges are inherent to working with multiple products and a performance-driven marketing team. The growth opportunities are significant for a designer looking to specialize in the SaaS tech space and directly influence business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex marketing brief into a compelling visual asset. What was your process?" (Focus on brief interpretation, creative ideation, and execution.)

• "How do you ensure visual consistency across different brands or product lines, like WP Rocket, Imagify, and RocketCDN?" (Emphasize brand guidelines, systematic approaches, and attention to detail.)

• "Walk us through a design you created for a landing page or ad campaign that was specifically aimed at driving conversions. What were the key design elements and why did you choose them?" (Showcase understanding of conversion optimization and user psychology in design.)

• "How do you approach A/B testing for ad creatives? What variations do you typically focus on?" (Demonstrate knowledge of performance marketing and iterative design.) Company & Culture Questions:

• "Why are you interested in working for WP Media and our products (WP Rocket, Imagify, RocketCDN) specifically?" (Research the products and their value proposition.)

• "How do you thrive in a remote work environment and collaborate effectively with a distributed team?" (Highlight your self-management, communication tools, and proactive engagement.)

• "What does work-life balance mean to you, and how do you maintain it?" (Align with the company's stated values.)

• "How do you stay updated on design trends, especially within the SaaS and tech industries?" (Show continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the tools used, and the outcome/impact.

• Quantify Impact: Wherever possible, use data to demonstrate the success of your designs (e.g., improved CTR, conversion rates, engagement metrics).

• Showcase Breadth and Depth: Present a range of work (ads, web, infographics) but also highlight your depth in specific areas like banner ad sets or landing page design.

• Be Ready for Technical Questions: Expect questions about your proficiency with Figma, Photoshop, and Illustrator, and how you use them to achieve specific design outcomes.

• Enthusiasm for the Products: Show genuine interest in the company's mission and products; this can make a significant difference.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, understanding of marketing objectives, and cultural fit. The ability to articulate the "why" behind design choices, especially regarding performance and brand consistency, will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the SaaS Global Teamtailor platform.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital ad creatives (display banners, paid social), landing pages, and web visuals relevant to SaaS or tech companies. Highlight projects where you evolved or maintained brand identity.

• Resume Optimization: Tailor your resume to highlight experience with Figma, Adobe Creative Suite (Photoshop, Illustrator), and any experience in SaaS, tech, or digital product environments. Quantify achievements where possible (e.g., "Designed ad sets that improved CTR by 15%").

• Interview Preparation: Practice articulating your design process, rationale, and impact for key portfolio pieces. Prepare to discuss how you would approach designing for WP Rocket, Imagify, and RocketCDN, and how you ensure brand consistency.

• Company Research: Familiarize yourself with WP Media's products (WP Rocket, Imagify, RocketCDN), their target audience, and group.one's broader mission. Understand their remote-first culture and stated values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.